Top Royal Baby Names Most Buzzed About on the Internet

Speculation for Girl over Boy:   64%-36%

Alexandra No. 1 for Classic Royal Names

Amelia, Charlotte, Emma and variants of Elisabeth among the more popular girls names

July 22, 2013  (Updated) Austin, TEXAS — Last week the Global Language Monitor announced the Top Royal Baby’s Names Most Buzzed About on the Internet.  This is an update to that story.

For the analysis, GLM examined three dozen feminine names from the British royal lineage over the last 200 years and then cross-referenced them with names associated with the royal birth  in Internet  MediaBuzz.  Since Prince William and the former Kate Middleton seem to have a penchant for the latest fashion, GLM then cross-referenced the Classic Royal Names withe the top girls baby names in the UK, US, and Australia for 2012.

Members of the British Royal Family often carry several names, as many as four or five are in contention. Queen Elizabeth’s full Christian name is Elizabeth Alexandra Mary. while Price William’s is William Arthur Philip Louis.

In the analysis, GLM searched hundreds of millions of Internet sources, the blogosphere, the top 250,000 electronic and media sites, as well as social media sources, as they emerge.  The analysis was completed earlier this week.

The Top Classic Royal Female Names according to Internet MediaBuzz

Read more

Ambush Marketers Continue to Dominate

Olympic Ambush Marketers Continue to Dominate London 2012

Nike over Adidas; BA Trails Three Competitors; Subway and Pizza Hut Top McDonald’s


Kate Middleton ‘Brand’ Tops Coke, Adidas, and BA

Austin, Texas. Weekend May 4-6, 2012.  Ambush Marketers continue to dominate the run-up to the London Summer Games.  In fact ‘non-affiliated marketers’ took 27 of the top 50 spots measuring effective brand activation by the Global Language Monitor’s Brand Affiliation Index (BAI).

This despite the recent tightening of the rules by the IOC,  The GLM BAI rankings are not simply a matter of pride or bragging rights but rather a battle for brand equity and the consumer’s mind and the billions of dollars committed to the IOC, which are primarily used to fund the Games.

.

“The Olympic movement it is not immune to the historic shifts in communications affecting all institutions worldwide,” said Paul JJ Payack, founding president of the Global Language Monitor. “The seemingly all-pervasive media ensure that the flow of information can be stopped neither by national boundaries nor institutional gatekeepers.   There is no reason to think that marketing activities are immune from such forces.  In fact, marketing has been one of the foremost purveyors of new media technology.”

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on May 1,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

To schedule a confidential consultation, call +1.512.815.8836.

For these rankings, encompassing the first quarter of 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The top findings include:

  1. McDonald’s is in a tough fight, ranking behind Subway and Pizza Hut, but beating KFC.
  2. Ambusher Nike leads Partner Adidas by a wide margin.
  3. British Airways trails ambushers Lufthansa, United and Air France in the rankings.
  4. Royal Philip outpaced ever-strong GE.
  5. P&G continues to crush ambush competitors as it did in Vancouver.
  6. Ambusher Ericsson Over Supporter Cisco by a 3:1 margin.

The Duchess Effect Meets the Summer Games

One interesting side note is that even the Summer Games are encountering the Duchess Effect.  The GLM BAI analysis showed that when linked with London  2012, Kate Middleton had a closer brand affiliation than a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.  This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.
..

The Top Ten Official Olympic Sponsors by BAI are listed below.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Thomas Cook Supporter
5 UPS Supporter
6 Lloyds TSB Partner
7 Cadbury Supporter
8 BP Partner
9 P&G IOC
10 ATOS IOC

..

The Top Ten non-Olympic Affiliated Marketers by BAI are listed below.

1 Centrica AMB OP
2 Eon Energy UK AMB OP
3 Barclaycard AMB IOC
4 Schroders AMB OP
5 Royal Philips AMB IOC
6 EI DuPont AMB IOC
7 Kraft AMB SUP
8 Ericsson Comm AMB SUP
9 Subway AMB IOC
10 Lufthansa AMB OP

.

The Top Twenty Combined Olympic Sponsors and Non-Affiliated Marketers Ranked by BAI.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Centrica AMB OP
5 Eon Energy UK AMB OP
6 Thomas Cook Supporter
7 Barclaycard AMB IOC
8 UPS Supporter
9 Schroders AMB OP
10 Lloyds TSB Partner
11 Cadbury Supporter
12 BP Partner
13 Royal Philips AMB IOC
14 P&G IOC
15 ATOS IOC
16 EI DuPont AMB IOC
17 Kraft AMB SUP
18 Ericsson Comm AMB SUP
19 Subway AMB IOC
20 Lufthansa AMB OP

.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on March 31,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com

About Global Language Monitor:  ”We Tell You What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language.

GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis.  NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 175,000 print and electronic global media, as well as new media sources, as they emerge.  For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com

Kate Middleton ‘Brand’ Tops London Olympics Sponsors in New Brand Affiliation Study

The Duchess Effect Meets the London Olympics

Kate previously helps London achieve Top Global Fashion Capital status

…  after toppling Lady Gaga for Top Fashion Buzzword

The Duchess
The Duchess

Austin, Texas. May 17, 2012 .  The Duchess Effect Meets the Summer Games, indeed.  According to the Global Language Monitor’s  London 2012 Ambush Marketing May 15 Update, even the Summer Games are encountering the Duchess Effect.  The GLM Brand Affiliation Index (BAI), when linked with London  2012, Kate Middleton had a closer brand affiliation that a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.

This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.

“This can be viewed as a two-edged sword for Sebastian Coe and the International Olympic Committee (IOC),” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.

“On the one hand, the Duchess of Cambridge and her husband, are Olympic Ambassadors; on the other hand the Kate Middleton ‘brand scores’ higher that nearly half the paying sponsors, such as, Coke, Adidas, and BA, among many others.”

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Earlier this year, the former Kate Middleton has already helped propel London to the Top Global Fashion Capital ranking for 2011 and was named the Top Fashion Buzzword for 2012 topping even Lady Gaga, the previous year’s winner.

The Official Olympic Mascots, Wenlock and Mandeville, fashioned from drops of steel, appear to pose little threat to Kate’s reign.

The London 2012 Mascots
The London 2012 Mascots

For these rankings, concluded on May 1, 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

GLM has been tracking the Olympics since the Athens Games in 2004 and ambush marketing since the Beijing Games in 2008.  For London 2012, GLM began tracking the three tiers of official sponsors since the third quarter of 2011.

.

GLM also tracks the brand equity of the athletes before and during the Games.

.

About Global Language Monitor:  ”We Tell You What the Web is Thinking”

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 May 15 Update report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com.

Olympic Ambush Marketers Continue to Dominate London 2012

Nike over Adidas; BA Trails Three Competitors; Subway and Pizza Hut Top McDonald’s


Kate Middleton ‘Brand’ Tops Coke, Adidas, and BA

Austin, Texas. Weekend May 4-6, 2012.  Ambush Marketers continue to dominate the run-up to the London Summer Games.  In fact ‘non-affiliated marketers’ took 27 of the top 50 spots measuring effective brand activation by the Global Language Monitor’s Brand Affiliation Index (BAI).

This despite the recent tightening of the rules by the IOC,  The GLM BAI rankings are not simply a matter of pride or bragging rights but rather a battle for brand equity and the consumer’s mind and the billions of dollars committed to the IOC, which are primarily used to fund the Games.

.

“The Olympic movement it is not immune to the historic shifts in communications affecting all institutions worldwide,” said Paul JJ Payack, founding president of the Global Language Monitor. “The seemingly all-pervasive media ensure that the flow of information can be stopped neither by national boundaries nor institutional gatekeepers.   There is no reason to think that marketing activities are immune from such forces.  In fact, marketing has been one of the foremost purveyors of new media technology.”

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on May 1,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

To schedule a confidential consultation, call +1.512.815.8836.

For these rankings, encompassing the first quarter of 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The top findings include:

  1. McDonald’s is in a tough fight, ranking behind Subway and Pizza Hut, but beating KFC.
  2. Ambusher Nike leads Partner Adidas by a wide margin.
  3. British Airways trails ambushers Lufthansa, United and Air France in the rankings.
  4. Royal Philip outpaced ever-strong GE.
  5. P&G continues to crush ambush competitors as it did in Vancouver.
  6. Ambusher Ericsson Over Supporter Cisco by a 3:1 margin.

The Duchess Effect Meets the Summer Games

One interesting side note is that even the Summer Games are encountering the Duchess Effect.  The GLM BAI analysis showed that when linked with London  2012, Kate Middleton had a closer brand affiliation than a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.  This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.
..

The Top Ten Official Olympic Sponsors by BAI are listed below.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Thomas Cook Supporter
5 UPS Supporter
6 Lloyds TSB Partner
7 Cadbury Supporter
8 BP Partner
9 P&G IOC
10 ATOS IOC

..

The Top Ten non-Olympic Affiliated Marketers by BAI are listed below.

1 Centrica AMB OP
2 Eon Energy UK AMB OP
3 Barclaycard AMB IOC
4 Schroders AMB OP
5 Royal Philips AMB IOC
6 EI DuPont AMB IOC
7 Kraft AMB SUP
8 Ericsson Comm AMB SUP
9 Subway AMB IOC
10 Lufthansa AMB OP

.

The Top Twenty Combined Olympic Sponsors and Non-Affiliated Marketers Ranked by BAI.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Centrica AMB OP
5 Eon Energy UK AMB OP
6 Thomas Cook Supporter
7 Barclaycard AMB IOC
8 UPS Supporter
9 Schroders AMB OP
10 Lloyds TSB Partner
11 Cadbury Supporter
12 BP Partner
13 Royal Philips AMB IOC
14 P&G IOC
15 ATOS IOC
16 EI DuPont AMB IOC
17 Kraft AMB SUP
18 Ericsson Comm AMB SUP
19 Subway AMB IOC
20 Lufthansa AMB OP

.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on March 31,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com

About Global Language Monitor:  ”We Tell You What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language.

GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis.  NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 175,000 print and electronic global media, as well as new media sources, as they emerge.  For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com


Princess Kate Strikes Again — ‘Royal Wedding’ Top Television Word of the Year

.

.

.

.

.

.

.

Eighth Annual Analysis of the Top Words from Television by the Global Language Monitor

Austin, Texas, September 20, 2011. The Global Language Monitor today announced that the ‘Royal Wedding’ of Kate Middleton and Prince William is the Top Television Word (or phrase) of the 2011 season. ‘Royal Wedding’ topped Charlie Sheen’s self-descriptive ‘Winner’ for the Top Spot. ‘Arab Spring’, ‘X-Factor’, and ‘Oprah’ rounded out the Top Five. ‘Fukashima,’ ’9/11′, ‘Obama-vision’, ’Chicago-style pols’ and ‘Zombies’ completed the Top Ten. Surprisingly the drama surrounding the killing of Osama bin Laden by Navy Seal Team 6 did not break into the No. 10.

“This apparently is shaping up to be the Year of Kate (Middleton). She has come to dominate the small screen through her engagement, her fashion choices and most of all her Royal Wedding,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “Aside from the princess, this is the first time that ‘news’ has dominated the Top TeleWords of any given year. There are those who maintain that the pace of events is accelerating — and it does appear that social media is playing an ever-expanding role in that process.”

The awards are annually announced at the beginning of the fall television season in the US, traditionally opened with the 63rd Annual Emmy Awards. (Sunday, September 18th, 8:00 p.m. ET). This is the eighth annual analysis by the Austin-based Global Language Monitor.

The Top Telewords of the 2011 season with commentary follow:

1. Royal Wedding (Kate) — Kate reigns once more, this time on the small screen.

2. Winner (Charlie Sheen) – Winner, Tiger blood, goddesses … Fukashima was not the only meltdown on the world stage this year.

3. Arab Spring — The rolling unrest in the Middle East to some extent fueled by social media, such as Facebook and Twitter.

4. X-factor — In algebra, X is the unknown quantity or variable. In TV lingo it stands for Simon Cowell’s empire of dozens of X-factor shows around the globe.

5. Oprah – A name without precedent (or predecessor) rising to prominence because of Winfrey’s season-long farewell tour.

6. Fukashima – The epicenter for the Japanese Triple Disaster (tsunami, earthquake and nuclear meltdown).

7. 9/11 – The recent 10th year commemoration reminds that it is one of the handful of historical events whose date will actually ‘live in infamy’.

8. Obama-vision – The president’s appearances have turned increasingly more prosaic in the third year of his presidency.

9. Chicago-style politics (The Good Wife) – Rahm Emanuel vies with the Good Wife for the better rendition of a Chicago Pol’s life.

10. Zombies (The Walking Dead) – Continue to infect the world through dozens of shows on the small screen.

The Top Telewords of previous years:

2010 – SpillCam from the Gulf Oil Spill, followed by Guido (Jersey Shore) and Reality (TV)

2009 – ObamaVision — All Obama, all the time, everywhere, followed by Financial Meltdown and the death of Michael Jackson.

2008: Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.

2007: “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.

2006: ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.

2005: ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.

2004: “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.

Bin-Laden’s Death One of Top News Stories of 21th Century


Rise of China Still Tops all Stories

Royal Wedding breaks in at No. 5; Obama top mover (+4)

AUSTIN, Texas May 6, 2011 – The Top News Stories of the 21st century have been shuffled by the historic events of the still young 2011, according to the Austin-based Global Language Monitor. The death of Osama bin-Laden, the Royal Wedding, between Prince William and the former Kate Middleton, the unprecedented series of Japanese disasters, and the series of uprisings now known as the the Arab Spring have all broken into the Top Ten.

The on-going rise of China to first-tier nation status continues as No. 1. The election of Barack Obama to the US presidency moved up to the second spot, followed by the death of bin-Laden, and the springing of the Wikileaks followed. The Royal Wedding pushed ahead of the death of Michael Jackson and also replaced Jackson as top celebrity-driven event of the century thus far. The 9/11 terrorist attacks, the Japanese Disasters, the Arab Spring and the Global Economic Restructuring rounded out the Top Ten.

The acceleration of the news cycle has been a long-observed fact, however the acceleration of the news itself can also be viewed as unprecedented,” said Paul JJ Payack, President and the Chief Word Analyst of Austin-based Global Language Monitor.“

The full list of the Top 20 News Stories of the 21st century thus far follows. The includes the story and its rank, the year the story first broke, its ranking in 1999 and its movement (if any).

Rank of Story, Year the Story Began, Last Ranking in 2009 and Movement

1. Rise of China 2000 1 (Same)

2. Election of Barack Obama 2008 6 (+4)

3. Bin-laden Killed 2011 New —

4. Wikileaks Published 2010 New —

5. Royal Wedding British 2011 New —

6. Death of Michael Jackson 2009 5 (-1)

7. 9/11 Terrorist Attacks 2001 3 (-4)

8. Japanese Disasters 2011 2011 New —

9. Arab Spring 2011 New —

10. Global Economic Restructuring 2008 7 (-3)

11. War on Terror 2001 4 (-7)

12. Iraq War 2003 2 (-10)

13. Hurricane Katrina 2005 8 (-5)

14. Social Media as Strategic Weapon 2011 New —

15. South Asian Tsunami 2004 12 (-3)

16. Osama bin-Laden Search 2001 15 (-1)

17. iPad Launch 2010 New —

18. Death of Pope John Paul II 2005 14 (-4)

19. War against Taliban 2002 13 (-6)

20. War in Afghanistan 2002 9 (-11)

GLM employed it NarrativeTracker Technology in analyzing the data. NarrativeTracker first focused on the number of citations found the Internet, blogosphere, and social media sites. The second focused on the top 75,000 print and electronic media sites. Finally, the two analyses were normalized.

Kate Middleton’s Social Media Star to Eclipse Princess Diana

Study also compares Michelle Obama with the Royals

.

NarrativeTracker analysis of Internet, social and traditional media

AUSTIN, Texas. April 18, 2011. With less than two weeks left before the Royal Wedding on April 29th, Kate Middleton is already posting Diana-type numbers in terms of news worthiness and celebrity status on the Top Global Media sites as well as on the Internet and Social Media according to The Global Language Monitor. Previously GLM had found the soon-to-be Princess Catherine the Top Fashion Buzzword of the 2011 season, replacing the eccentric Lady Gaga.

The GLM study compared the citations of Kate Middleton with those of Princess Diana, Queen Elizabeth II, Prince Charles, Prince William, Prince Harry, and Camilla Parker Bowles. Michelle Obama as First Lady of the United States was included as a relevant American comparison. For the Top Global Media, the citations were measured over the last three months as well as all the archives available.

“Kate Middleton is set to eclipse Princess Di as the media star of the Royal Family,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “In fact, Kate could surpass all Internet, Social Media, and Global Print and Electronic Media citations by the time the Royal Wedding-related stories are compiled.”

Two weeks before the Royal Wedding, Middleton’s Internet and Social Media citations, surpass all members of the Royal Family. Prince William comes in as a close second followed by Princess Diana, who died in a Paris car crash in 1997.

For Internet news citations, Middleton follows only Prince William and Prince Charles. For comparison, First Lady Michelle Obama, since she first came to notice in 2004, would rank No. 3 in Internet and Social Media citations, just ahead of Princess Diana and would rank No 4, again slightly ahead of Princess Diana in Internet news.

In the traditional Global Print and Electronic Media, Prince William and his bride-to-be, both double references to Queen Elizabeth and quadruple those to Prince Charles who would also follow Michelle Obama.

Note: Princess Di is cited in hundred of thousands of news stories even though she died before Google, social media, and smartphones existed. Even without the current media environment where the Internet, social media and the traditional media feed upon themselves as some sort cyber echo chamber, the study demonstrates the enduring legacy of Princess — some fourteen years after her death.

GLM used NarrativeTracker Technology in this study.

NarrativeTracker is based on the global discourse, providing a real-time, accurate picture of what any audience is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, the top global print and electronic media, as well as new social media sources (such as Twitter).

Media for detailed statistics, or call 1.512.815.8836.

The Vetting of the President

What the Top Political Buzzwords Tell Us About the Vote, Part I

AUSTIN, Texas,  October 4, 2010 — Recently, the Global Language Monitor (GLM) announced that the Top Buzzwords of the Mid-term Election.   GLM found that the buzzwords portrayed a strongly negative narrative that has increasingly entangled the president and his party.   The Top Ten Buzzwords included Narrative, Lower Taxes, Obama as a Muslim, Conservative, Climate Change, Liberal, Recession (linked to Obama), Hillary Clinton related to Obama, Tea Partiers, and Obama as Aloof, Detached, or Professorial.  In the interim GLM has found that Obama as a Smoker will break into the Top Ten when the list is updated two week hence.

This is the first of a number of reports that will analyze what the top political buzzwords seemingly tells us about the upcoming vote.

The first thing you notice about the Top Political Buzzwords of the Midterm Elections is that many concern President Obama as a person.  Two years into his presidency, this tells us something about the president’s relationship to the American people:   a good number of citizens are only now beginning to understand the president as a person.  And it is interesting to see that many news organizations, apart from the blogs and talk radio shows, are also following these citizens’ lead.  Only now is President Obama being ‘vetted’.

According to yourDictionary.com,  ’to vet’ is the process ‘to examine, investigate, or evaluate in a thorough or expert way’.    In the throes of Obama-mania, many were apparently willing to take a chance on the engaging, handsome, thoughtful newcomer, especially after many eventful and exhausting years under his predecessor.   We read the autobiographies, we joined the explosive rallies, and we watched as the entire world seemed to yearn for a ‘regime change’ in the US.   We were, after all, the people we had been waiting for.   But in the ‘rush to victory’ we never really got to know the president.  not in the same way we knew, say, Hillary.

We’ve known Hillary, her husband, her daughter, her history, her religion, her schooling, her scandals, alleged or otherwise, the rumors, for better or for ill — we know Hillary.

And we knew John McCain’s life since Vietnam, Albert Gore’s roommate at Harvard, GBW’s stint as a cheerleader at Andover, John Kerry testifying before congress in ’69,  Bush pere , and Bush pere’s pere, Ronald Reagan since Bedtime for Bonzo, and so on. All of the above have decades of public service and have (or had) been vetted every which way possible, and then some.

An exception, of course, was Jimmy Carter, the peanut farmer from Plains, Georgia (and nuclear engineer) — as he first introduced himself to the nation.  Carter was elected to office at least partly as an antidote to what had transpired before him (Watergate), and was thought to be part of a national cleansing, a fresh start, a break with a troubled past.  And, like Obama, was relatively new to the political scene, and lightly vetted, when elected to the presidency.

In Barack Obama’s case he is more than a self-made man; Obama is a self-defined man.   In this he is not unlike John F. Kennedy with the legend of PT-109 and his Pulitzer-prize best-seller, Profiles in Courage, which was, perhaps, ghost-written.  Though JFK was a relative newcomer to the national scene, the stories of Joe Kennedy as a ‘rum-runner’ during Prohibition and his maternal grandfather ‘Honey Fitz’ Fitzgerald, the storied Boston politician, were circulating for decades before JFK stood for the presidency.

As a self-defined man, much of the traditional vetting provided by the media was compressed into a number of months, and much of that was taken directly from his autobiographies, Dreams from My Father and The Audacity of Hope. And so we are back to the self-defined man, to a large extent, vetting himself.

And so it is none too surprising that many of the buzzwords surrounding the Midterms are about Obama as a man, a person, a personality.

Comparing data from just before the 2008 general election, we see much the same patterns as today.  Citations about Obama’s religion, his supposed ‘aloofness,’ and even his smoking were much higher than what we had seen for other candidates (Bush, Kerry, Gore, etc.) in the previous two election cycles.

What we are seeing in the data appears to be a continuation of the process that ordinarily would have been ongoing  for a decade or more.  So the public vetting of the president continues on the Internet, in the Blogs, throughout Social Media, and in the print and electronic media, itself.

- Paul JJ Payack



unexpected T_ENDIF in /nfs/c01/h12/mnt/44840/domains/languagemonitor.com/html/wp-content/themes/website/footer.php on line 23