Top Global Fashion Capitals by Region 2010

Major influence of Fashion Night Out Cited

Miami leads Rio, Barcelona, Sydney & Bali in Swimwear


Austin, Texas.   August 16, 2010 New York, Hong Kong, London, Sydney, Sao Paulo, Moscow, Dubai, Mumbai were announced as the Top Fashion Capitals by their respective regions in the Global Language Monitor’s annual analysis.  Earlier GLM announced that New York had regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009.  In addition, GLM announced that Miami beat Rio, Barcelona, Melbourne & Bali in the Swimwear category.

“The importance of the emerging regional fashion capitals demonstrate a major global re-alignment in the multi-trillion dollar global fashion industry,” said Bekka Payack, the Manhattan-based fashion correspondent for the Global Language Monitor.  “The success of Fashion Night Out is but another example of the proliferation of the fashion culture worldwide.”



.Tour the Top 22 Fashion Capitals of Four Seasons








The Top  Fashion Capitals by Region along with their place in the entire ranking are listed below.

Region, Fashion Capital, Overall Ranking


  1. Hong Kong (2),
  2. Shanghai (12),
  3. Tokyo (14),
  4. Singapore (15),
  5. Bangkok (35)
  6. (Seoul) nominated


Australia and Oceania:

  1. Sydney (7),
  2. Melbourne (11),
  3. Bali (32)



  1. London (3),
  2. Paris (4),
  3. Milano (6),
  4. Barcelona (9),
  5. Madrid (10),
  6. Amsterdam (17),
  7. Berlin (18),
  8. Rome (22),
  9. Stockholm (33),
  10. Copenhagen (34)
  11. (Frankfurt) nominated
  12. (Antwerpen) nominated


North America:

  1. New York (1),
  2. Los Angeles (5),
  3. Miami (8),
  4. Las Vegas (16),
  5. Chicago (37),
  6. Toronto (38),
  7. Dallas (40),
  8. Atlanta (40)
  9. (Vancouver) nominated
  10. (San Francisco) nominated



  1. Mumbai (28),
  2. New Delhi (30)

Latin America:

  1. Sao Paulo (13),
  2. Rio de Janeiro (19),
  3. Buenos Aires (24),
  4. Mexico City (29)
  5. Santiago (31)

Middle and Eastern Europe:

  1. Moscow (20),
  2. Prague (26),
  3. Vienna (27),
  4. Warsaw (36),
  5. Krakow (39)

Middle East and Africa:

  1. Dubai (21),
  2. Cape Town (23),
  3. Johannesburg (25)

The Fashion Capitals for Swimwear along with their place in the entire ranking are listed below.


Swimwear Fashion Capital Rank, Overall Ranking

  1. Miami (8)
  2. Rio de Janeiro (19)
  3. Barcelona (9)
  4. Sydney (7)
  5. Bali (32)

These exclusive rankings are based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

In 2010, the Top Fashion Capitals List was expanded to forty from thirty to reflect the various emerging and diverse players affecting the industry.


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World Cup 2010’s Dubious Linguistic Achievement

Vuvuzela accepted into English language lexicon

Austin, TX July 12, 2010 – The World Cup 2010 was an historical affair in many regards, the a first for the African continent; a first for the South African people and, of course, a first for Spain.

Another perhaps unintended consequence of World Cup 2010 is the acceptance of the word, vuvuzela, into the English language lexicon according to the qualifying criteria established by Austin-based Global Language Monitor.

The vuvuzela are the seemingly ubiquitous brightly colored plastic horns, said to have the potential to inflict lasting hearing loss because of the loudness and pitch of a typical vuvuzela (B flat below middle C, according to the BBC).

“Vuvuzela appears certain to achieve a place (or at least some notoriety) within the ranks of the English language.  Vuvuzela has already appeared some 2450 times in a recent search of the New York Times archive,” said Paul JJ Payack, president of the Global Language Monitor.  “That is quick a few citations for the ‘first draft of history; even a quick Google search yield  over 6,000,000 hits on the term.”

The thresholds to cross into the English Lexicon include 25,000 citations meeting criteria for breadth of geographic dispersion along within a depth of media formats including the Internet, blogosphere and social media along with various formats of print and electronic media.  Since 2003, the Global Language Monitor has been recognizing new words or neologisms once they meet these criteria.

The word vuvuzela, itself of uncertain origin.  Some think it is related to the summoning horn, the kudu, for African villages.  Others speculate it to be derived from an onomatopoeic Zulu word for the sound ‘vu-vu’, or a word for noise making, while many believe it to be ‘township slang’ for shower (of noise).

English gets a new word – thanks to SA

Jul 18, 2010 12:00 AM | By Sashni Pather

The World Cup was historic in a few ways: a first for the African continent, South Africa’s people and for Spain.

WHAT A HOOT: Vuvuzela has won global recognition

Read More

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How to Describe the Disaster? (LOE)

How to Describe the Disaster?
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Air Date: Week of July 2, 2010
The BP oil disaster is a failure of technology and lexicology. The words that we use to describe the Gulf of Mexico disaster don’t begin to define the scope of the catastrophe. Is it a spill? A gusher? Host Jeff Young tracks the flow of words with Paul Payak from the Global Language Monitor.
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YOUNG: Millions – maybe billions – of words have been written about BP’s runaway oil well. Yet words still fail us—we still lack the right term for what’s happening in the Gulf. So we turn to Paul JJ Payack for guidance. He’s President of the Global Language Monitor in Austin, Texas, where he tracks changes in the language, including the words most often used to describe the oil in the Gulf.PAYACK: Overwhelmingly, overwhelmingly, the top word is oil spill, which is sort of a disappointment. Many times when you have new events in a language, the language leads the event. You can actually… there are new words that pop up in profusion.YOUNG: Uh huh.

PAYACK: And, in this case, we haven’t seen that many new words. What we’ve seen is the old way to describe an oil spill. The Exxon Valdez has a crash, spills the oil out, and that’s a spill. But this is different; this is a lot different than a spill.

YOUNG: Because a spill connotes a fixed amount that spilled from a container into where you don’t want it. That’s not what’s happening here at all.

PAYACK: In our case, we’re not talking about a spill, we’re talking about an oil field that’s estimated at 3, 4, 5 billion barrels erupting, but we still refer to it as a spill.

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Keep Presidential Speeches Smart




Trevor Butterworth, 06.22.10

Trevor Butterworth is the editor of, an affiliate of George Mason University that looks at how numbers are used in public policy and the media. He writes a weekly column for Forbes.

If the Gulf oil spill is a national tragedy, the arguments over President Obama’s response to it have descended into a national farce. When former law professors go looking for “ass to kick,” they end up looking like the eponymous hero of Kickass, a nerdy kid copying moves he’s seen in comic books. The difference is that the fictional Kickass was ennobled by failure, which, sadly, is not the kind of outcome open to the President of the United States in matters of national importance.

Obama’s mistake was to respond to the Rock’Em Sock’Em Robots of punditry. The country didn’t want Spock at the helm during environmental armageddon, they protested; the situation demanded a theatrically-appropriate response–as if the presidency was the background music to the movie of our lives, rousing in adversity, compassionate in suffering, a boom box of linguistic effects.

If style is the image of character, you cannot go from the calmest, most judicious intellectual in the room to a Schwarzenegger character in leather trousers and expect to be perceived as authentic. This is why responding to his critics was the wrong thing to do. By following their lame advice, by trying to be someone he isn’t, Obama sounded bathetic.

All of this is an object lesson in how democracy isn’t helped by the media. Just as an analysis of the Katrina response shows that it was a complex systematic failure of government and not a simple fumble by George W. Bush and “heck of a job” Brownie, the Gulf oil spill is not really in the league of a car wreck caused by distracted texting. The very intractability of the problem demands openness, an admission of complexity and a detailed description of solutions that are being pursued. And yet, according to one manufacturer of conventional wisdom, the problem was not that Obama’s White House address on the spill was too simple or vague, it was that it wasn’t simple enough. As CNN reported:

“Obama’s speech may have gone over the heads of many in his audience, according to an analysis of the 18-minute talk released Wednesday by Paul J.J. Payack, president of Global Language Monitor. Tuesday night’s speech from the Oval Office of the White House was written to a 9.8 grade level, said Payack, who gave Obama a ‘solid B.’ His Austin, Texas-based company analyzes and catalogues trends in word usage and word choice and their impact on culture.”

The president’s 19.8 words per sentence apparently “added some difficulty for his target audience.” But 19.8 words is well within the breath of television’s cutthroat culture of political sound bites, which now stands at seven seconds. Indeed, as Elvin T. Lim notes in his brilliant historical and linguistic analysis of presidential rhetoric, The Anti-Intellectual Presidency, the average presidential sentence in recent years (as defined by speeches) has ranged from 15 to 20 words, well within the assumed attention span of the presumptive television viewer.

But now, even this is apparently too difficult for most Americans to follow. It gets worse. Take the following sentence from the President’s speech, “That is why just after the rig sank, I assembled a team of our nation’s best scientists and engineers to tackle this challenge–a team led by Dr. Steven Chu, a Nobel Prize-winning physicist and our nation’s Secretary of Energy.” According to Payack, this is the kind of phrasing that makes the President seem “aloof and out of touch.” It’s too professorial, too academic and not “ordinary enough.” Perhaps the President should just have tweeted “I got smart folks fixin’ to fix the oil spill” and let everyone go back to their regular broadcast fare or communicating with each other in grunts and clicks.

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Tracking the Gulf Oil Spill Narrative

Obama vs. BP, Exxon Valdez vs. Katrina, Biblical Prophesies, etc.

The development of the Gulf Oil Spill narrative is important since he who wins control of the narrative, controls      the story in terms of political capital – for good or ill.

Austin, TX, June 02, 2010 — In an exclusive analysis by The Global Language Monitor’s NarrativeTracker™, there are now several differing story lines emerging from the Gulf Oil Spill.

The ‘narrative’ refers to the stream of public opinion captured by blogs and othersocial media outlets on the Internet, as well as the leading print and electronic databases.

The Narratives emerging from this on-going (and slow-moving) disaster include:

· Obama was Slow to Respond – 95% of the social media conversations characterize the President Obama as ‘slow to respond’.

· Obama vs. BP: who’s in charge? — 52% see BP in charge of the spill. This may or may not be a political liability. Democrats need the blame assigned to BP; at the same time, Obama needs to be seen as in overall control of the disaster.

· Worst environmental disaster ever – 42% see the current spill the worst environmental disaster ever.

· Federal Response — 57% see the Federal response using ‘poor’ or related keywords. Not a good month for the Feds; come to think of it, not a good year for the Feds.

· Katrina vs. Exxon Valdez – 61% make the comparison to the Exxon Valdez; about 39% compare the ongoing spill to the inundation of New Orleans in the wake of Hurricane Katrina.

· Biblical Prophecies Abound Once More — About 61% of all references involve the Bible. (Even Ted Turner has a theory how the oil spill might be a warning from God.) These are markedly different in tone than those used with Katrina where the references focused on apocalyptic imagery, End-of-the-World scenarios and doom.

· The Obama Style of Leadership – This is a close one 52% see Obama as ‘hand’s on’ leadership, 48% see ‘hand’s off’. Again, this is either positive or negative depending on your political bias. Ronald Reagan was seen as a ‘hand’s off’ president and that was considered good. Jimmy Carter was a ‘hand’s on’ type president and that was considered bad.

“The development of the Gulf Oil Spill narrative is important to track since he who wins control of the narrative, controls the story in terms of political capital – for good or ill,” said Paul JJ Payack, president and chief word analyst of GLM. “With the mid-term elections just five months away, and the prospect of the Gulf Oil Spill continuing unabated for months, control of the narrative is more important than ever.”

The rise of the narrative can render positions on the issues almost meaningless, since positions now matter less than how they fit into a particular narrative. The NarrativeTracker is more effective in capturing the true opinion of the public because it tracks unfiltered keywords in Social Media and other sources, rather than how that opinion is interpreted by the news media or by pollsters.

The term ‘narrative’ in this sense is now appearing thousands of times in the global media on the Internet and blogosphere as well as throughout the world of social media, meaning the main streams of public opinion running in the media that needs to be fed, encouraged, diverted or influenced by any means possible.

GLM recently announced The Healthcare NarrativeTracker Index™ (NTI™), in partnership with OpenConnect Systems of Dallas. The Healthcare NTI is the first product specifically designed to use social media-based monitoring to better understand the issues driving healthcare reform, providing a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time.

The NarrativeTracker is based on the GLM’s Predictive Quantities Indicator™ (PQI™). The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.

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BMW Group Award für Interkulturelles Engagement
Aktuell & Wissenswert

To read this article in German (02 27 other languages) go to our sister site, Mojofiti.

No noising, please.
Vor kurzem erzielte die englische Sprache einen Weltrekord. Mehr als eine Million Wörter umfasst das Englische nun, laut dem in Austin (Texas) ansässigen Global Language Monitor (GLM), einer Institution, die seit 1999 die Anzahl der Wörter in der englischen Sprache zählt. Zum Vergleich: Die spanische Sprache umfasst etwa 275.000 Wörter, Französisch gerade einmal 100.000.

„Englisch ist eine offene Sprache und absorbiert Wörter sehr schnell“, so der Linguist, Wortanalyst und Gründer des GLM Paul Payack. „Die Franzosen sagen nicht Computer sondern L’Ordinateur. Amerikaner haben kein Problem mit Wörtern wie ‚Kindergarten‘ oder ‚Croissant‘. Sogar ‚Ketchup‘, die Bezeichnung für ein urtypisches amerikanisches Produkt, ist eigentlich ein Wort aus dem Kantonesischen.“

Durch die weltweite Verbreitung der englischen Sprache, erst durch das britische Empire und später durch die von den USA vorangetriebene Globalisierung, hat sich die Aufnahme neuer Wörter noch beschleunigt, so Payack.

Eine noch fundamentalere Evolution erlebt die Sprache jedoch durch die Entkopplung der englischen Muttersprachler von der Verwendung „ihrer“ Sprache. „Wenn sich ein Chinese und ein Franzose unterhalten, dann höchstwahrscheinlich auf Englisch“, erklärt Payack. „Englische Muttersprachler sind daran gar nicht mehr beteiligt. Nun reden diese beiden aber natürlich kein Oxford-Englisch, sondern eine sehr regional geprägte Variante des Englischen: Der Chinese fügt vielleicht am Ende einer Frage ein typisches chinesisches Fragewort wie „ma“ ein und der Franzose benutzt französischen Satzbau.“

So entsteht beispielsweise das Phänomen des sogenannten „Chinglish“ oder „Spanglish“, Mischungen aus dem Englischen und Chinesischen oder Spanischen. Neben neuen Wörtern wie „no noising“ statt „quite please“ oder „airline pulp“ für „airline food“, entstehen so auch ganz neue Sprachstrukturen. Die pure Menge der Nichtmuttersprachler, die Englisch in ihrem täglichen Leben verwenden, ist zu einer treibenden Kraft in der Entwicklung der Sprache geworden. Dieser Prozess führt zur Entstehung einer Spielart des Englischen, die man zum Beispiel auf internationalen Tagungen oder anderen Gelegenheiten beobachten kann, bei denen viele Nichtmuttersprachler gemeinsam auf Englisch kommunizieren. „An Universitäten und in Unternehmen auf der ganzen Welt und vor allem im Internet: Überall und zu jeder Zeit wird englisch von zahllosen Nichtmuttersprachlern gesprochen. Das führt mit Sicherheit zur größten Evolution, die die englische Sprache jemals erlebt hat”, so Payack. „Auch wenn das sehr lange dauern würde, ein solcher Prozess könnte sogar zur Entstehung einer vollkommen neuen Weltsprache führen.“

Solche Szenarien, die konservative Sprachschützer in den Wahnsinn treiben würden, lassen Sprachforscher wie Paul Payack jedoch kalt. Im Gegenteil: Payack begrüßt den Wandel. „Wir haben keine Institutionen die bestimmen, so wird Englisch gesprochen und so nicht. Die englische Sprache bleibt flexibel und kann sich der Zeit anpassen. Ich denke, das ist auch besser so.“

Webseite des „Global Language Monitor“:


EC Multilingualism News — Can you say Eyjafjallajoekull?


A Texas-based language expert group said Eyjafjallajoekull, the Icelandic volcano paralysing air traffic recently, appears 2 million times on Google but can be pronounced by only 320,000 people.


Paul J.J. Payack, president and chief word analyst of the Global Language Monitor, said Eyjafjallajoekull is unlikely to appear in English-language dictionaries anytime soon.

Did you know?

There are many examples of proper names becoming common words, including caesarian section, named after Julius Caesar, who was ‘plucked from his mother’s womb’ or saxophone after its Belgian inventor Adolphe Sax. Such words are called ‘eponyms’ and are quite common in all languages. Eyjafjallajoekull, however, is unlikely to make such a career.

The Global Language Monitor in Austin, Texas, documents, analyzes and tracks trends in language the world over, with a particular emphasis upon Global English.

Find out about the correct pronunciation of Eyjafjallajoekull and many other interesting things related to the media, words and the impact of language on various aspects of culture on the website of the Global Language Monitor.

Watch this video to polish your pronunciation of Eyjafjallajoekull.

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BBC Magazine’s Portrait of the Decade

GLM selects words from Global English that Represent the years 2000 – 2009

December 14, 2009, London.  Is it really possible to sum up a decade? With the help of thousands of readers, maybe it is. Last week, we asked for suggestions for the words, people, events, objects and cultural highlights which they thought defined the Noughties.

Our panel of five independent experts (Including GLM for Words) considered all the suggestions and have drawn up their list.  Check out the snapshot of who and what has shaped the past 10 years.



Click here to download the BBC’s Portrait of a Decade poster

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For Immediate Release

Top 225 Colleges and Universities Ranked

by TrendTopper MediaBuzz™

Austin, TX December 8, 2009 – The Global Language Monitor today announced the immediate availability of the TrendTopper MediaBuzz College and University Rankings. Unlike other college guides, it is published twice a year, with spring and fall editions. This means that readers can make crucial decisions using information from near real time rankings. The data for the current edition is accurate as of November 1, 2009. The 73-page guide is available for download from the Global Language Monitor site.

The guide uses exclusive TrendTopper MediaBuzz™ analyses of the nation’s colleges and universities according their appearance in the global print and electronic media, on the Internet throughout the blogosphere, and including social media such as Twitter. The GLM rankings are also the first to include specialty schools, such as Art, Business, Music and Engineering schools, as well as online universities.

“TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left or right-leaning professors, and all the rest,” said Paul JJ Payack, the president of Global Language Monitor. “The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.”

Institutions are ranked by overall presence, and how quickly they are moving over the short and long-term. In addition, the study reveals the actual scores that separate the Top 225 Colleges and Universities from one another. In addition, the schools are ranked by their position in their state.

Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.

Since TrendTopper MediaBuzz ranks overall media awareness and strength of a school’s ‘brand’ or reputation, the Global Language Monitor included specialty schools, which were included in the College category with the exception of the online universities, which was assigned to the University category.

In the University category, the University of Michigan moved up three places to the top spot, while Harvard saw a decline in Media Buzz citations of some 20%. Other major movers include MIT jumping from No. 16 to No. 2 and North Carolina, another public ivy, movinginto the Top Ten, with California—Berkeley moving from No.10 to No. 6.

In the College category, Wellesley overtook Colorado College, Williams and Amherst to claim the No. 1 position, a first for a women’s college. Pomona College, one of California’s Claremont Colleges re-emerged in the Top Ten, and Eugene Lang College of New School University debuted at a very strong No. 9.

The Top Specialty schools listed in their categories as well as overall rank are listed below.

• Top Business school was Babson College was the Top Business (67 overall, college).

• Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).

• Top Engineering school was The Cooper Union (38 overall, college).

• Top Music Schools were the Julliard School (50 overall, college), the New England Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).

• Top Online/For Profit University was the University of Phoenix, USA (37 overall, university).

• Top Christian was Wheaton College, IL (16 overall, college),

• Top Military Academies were the United States Naval Academy (20 overall, college), the United States Military Academy (48 overall, college) and the United States Air Force Academy (61 overall, college).

The 73-page guide is available for download from the Global Language Monitor site. The cost is $29.95.

About the Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

English has become the first truly global language with some 1.53 billion speakers as a first, second or auxiliary language. Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting (Citadel Press, New York, 2009).

The current estimate for the number of words in the English Language stands at 1,002,116.

For more information, call 1.925.367.7557, send email to, or visit


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