Due to the crush of global events over the last several months, the final rankings of the Words, Names and Phrases of 2014 will be announced during the US Thanksgiving Week,Tuesday November 25. (Media: for a confidential preview contact GLM at info@Languagemonitor.com).
Words of the Year Schedules
Words, Names and Phrases of 2014 will be announced during the US Thanksgiving Week, Tuesday November 25
Top Business Buzzwords (50) will be announced on Tuesday, December 2
Top Words of the Quindecennial of the 21st century on Tuesday, December 9
Top Words, One Hundred Years Hence & Map of the Re-federalized United States for 2114 A.D. on December 16
FIFA Corruption Scandal Impacts World Cup Marketing Partners
June 13, 2014, Austin, TEXAS — The apparent disarray in Brazil, and the looming corruption scandal involving the Qatar bid for 2022 World Cup, has had outsized impact on FIFA 2014 Sponsors and Partners. This according to an analysis completed by the Global Language Monitor the first day of play in the beleaguered 2014 World Cup.
Overall, some 9.26 percent of mentions of the FIFA Partners and Sponsors are affiliated with ‘corruption’, ‘disarray’, or similar terms. When Partners and Sponsors are measured for these terms separately, Partners come in with a 9.2 percent brand-affiliated rate while Sponsors’ brand affiliation number came in at 9.3 percent. This means that overall both Sponsors and Partners are both implicated evenly. However, this is not the case on a brand-by-brand level. Overall brands had differing rates of affiliation. When measured by the Global Language Monitor’s Brand Affiliation Index (BAI), the individual brands comprising the FIFA World Cup Sponsors and Partners had significantly differing levels of ‘affiliation’. Overall, the average BAI of the partners was 166.7, while that of the sponsors was 28.7. The higher the BAI, the more closely a brand is linked to the corruption scandal.
The six World Cup 2014 Partners are ranked by their Brand Affiliation Index(BAI) when linked to 2014 World Cup and words like “corruption”. Their scores range from 279. to 50.86.
Here are the six World Cup Partners ranked in descending order of their BAI scores.
The eight World Cup 2014 Sponsors are ranked by their Brand Affiliation Index (BAI) when linked to 2014 World Cup and words like “corruption”. The scores range from 73.47 to 1.42.
Johnson & Johnson
Castrol Motor Oil
There are a number of press reports detailing the efforts of some brands to downplay the effects on the scandal to their brand. When your brand could be sullied in fro of the 3.4 billion television viewers of World Cup 2014, their concerns, whether or not admitted, are serious and significant. The individual numbers are determined by Global Language Monitor’s (GLM) Brand Affiliation Index (BAI), a proprietary, longitudinal study that analyzes the global association between (and among) individual brands and their competitors or, in this case, the FIFA World Cup 2014. The value of World Cup sponsorship continues to rise, from $10 million for lessor arrangements to partnerships approaching $200 million, though these fees are dwarfed by Olympic partnerships, a cost estimated to be up to $1 billion, fully loaded, over a four-year Olympiad.
About Global Language Monitor: “How will the Global Trends Impact Your World?”
Founded in Silicon Valley in 2003, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language. For more information, individualized reports, or a monthly subscription, call
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Since 1970 a whole new vocabulary has entered the English Language.
New Words and New ‘Senses’ of Old Words
Austin, Texas, Earth Week, April 2014 — Climate Change has topped the Global Language Monitor’s Earth Day Words that Changed the World analysis. Climate Change outpaced Sustainable and Global Warming in the third annual analysis of Global English.
Since the first Earth Day was celebrated as an ‘environmental teach-in’ on April 22, 1970 a whole new vocabulary has entered the English Language. The Global Language Monitor has determined the top new words and new ‘senses’ of old words that have been engendered since that first Earth Day in 1970. The words are ranked by order of present-day usage in the English-speaking world. The study was updated the second week of April 2014.
“As the term ‘Climate Change’ suggests, the issues that the first Earth Day helped bring to the fore have had an evermore profound effect on global culture — and the English language,” said Paul JJ Payack, president and chief word analyst of GLM. “The issues these words represent are now viewed as essential to human progress, and even survival.
The words analyzed are but the most profound examples of a movement that has been gaining momentum at least since the 1960s.
GLM used their Narrative Tracker methodologies to determine and rank the Earth Day words. The criteria included determining which words have had an impact on the environmental movement and/or were influential in its growth.
The Top Words Engendered by Earth Day and the Environmental Movement since 1970 are listed below.
Rank/Word/Last Year’s Rank/Definition
1. Climate change (4) — Now used twice as much as the term ‘global warming’. Originally favored by those who think the warming of the planet is primarily dues to long-term atmospheric cycles.
2. Sustainable (3) — The ability to create self-replicating systems that can persist over time. Sustainable was GLM’s word of the year in 2006.Green (1) — Practices that are in harmony with the environment.
3. Global warming (11) — Favored by those who think the warming of the planet is primarily due to human influence. (Compare Climate Change, above).
4. Eco- (as a prefix) (5) — Shorthand for ‘ecological'; from the Greek ‘oikos’ for house (or table).
5. Vegan (9) — Those who abstain from eating animal or dairy products, often avoiding any products made from animals (such as leather or gelatin); coined in 1944 in the UK by Donald Watson.
6. Ecology (7) — the relations of beings to each other and their environment; from the Greek ‘oikos’ for house (or table).
7. Recycle (8) — The re-using of materials once viewed as waste.
8. Hybrid (car) (22) — Cars that use a mixture of technologies to reduce their reliance on fossil fuels.
9. Locavore (10) — Thinking globally while eating locally.
10. Emissions (6) — In this sense, gases and particles sent out into the atmosphere through industrial production, automobiles, etc.; from the Late Latin emittere, to send out of.
11. Xeriscape (14) — Literally ‘dry landscaping'; using natural elements in a desert landscape for yard enhancement. Begging the question: must every yard resemble an English Manor?
12. Natural (food) (21) — Food grown with without artificial ingredients (such as color) and produced in a manner similar to that used in a well-stocked home kitchen.
13. Renewable energy (2) — Energy derived from solar, wind, geothermal, biomass and similar ‘sustainable’ sources.
14. Organic food (18) — Food grown or produced without synthetic fertilizers, insecticides, hormones, irradiation and genetic modification.
15. Carbon footprint (19) — The total amount of greenhouse gas (GHG) emissions generate by a human activity. Driving a late-model, fuel-efficient car emits about 6 pounds of CO2 every ten miles. Term first used in 1980. Alternative definition — Your life reduced to the a series of equations on energy (carbon) consumption.
16. Biodegradable (15) — Organic material that decays naturally in a relatively short time.
17. Greenhouse gas (GHG) (16) — Any gas emitted into the atmosphere that trap heat (e.g., CO2); without them the Earth would be uninhabitable for humans; with an excess the Earth would be uninhabitable for humans.18. Solar power (12) — Energy derived by harnessing the sun’s electromagnetic radiation.
19. Post-consumer (waste) (20) — Material that can be used as a resource to build new products.
20. Emissions (6) — In this sense, gases and particles sent out into the atmosphere through industrial production, automobiles, etc.; from the Late Latin emittere, to send out of.
21. Greenwash (25) — Highlighting aspects of a product that may or appear to be favorable to the environment in order to re-shape its brand image.
22. Biomass (13) — Material derived from plants that can be used as a renewable energy source.
23. Biofuels (24) — Finally, we are reaching a break-even point with sugar based biofuels in Brazil.
24. Greenhouse Effect (23) — The heating of the Earth’s surface in a fashion similar to a greenhouse, with GHG acting as glass windows that trap heat. The result of the increased emission of CO2 and other GHGs.
25. Carbon trading (26) — Trading, in effect, the rights to pollute between different manufacturers in the global marketplace.
26. Free-range (27) — The animal has been raised with access to the outside; not the same as ‘free roaming’.
27. Save a Tree! (28) — One of the first rallying cries of the Environmental Movement. Unfortunately, replacing a renewable resource with one made of petroleum created ecological problems of its own.
For this analysis, the Global Language Monitor collected data from the Internet, blogosphere, the top 300,000 print and electronic media, as well as new social media as they emerge.
About Global Language Monitor
Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. In 2003, GLM first coined the term ‘ephemeral data’ as an attribute of ever-expanding Big Data. GLM has launched a number of innovative products and services monitoring the Internet, the blogosphere, social media as well as the top print and electronic media sites.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
Most Recognized Word on the Planet: OK or O.K. or Okay
March 23, 2014. This week is the 175th anniversary of one of the great moments in the English Language: the old Boston Post newspaper printing the phrase ‘oll korrect’, in a bit of humorous wordplay back in 1839.
Earlier this afternoon, we performed a simple Google search for the word; the search returned some 1,200,000,000 references to OK. Not bad for a word no one is quite sure how to spell.
OK is now widely heard wherever one sets foot on the planet.
U.S. President Martin Van Buren (A.D. 1837–1841) was born in Old Kinderhook, New York. His nickname, Old Kinderhook, was incorporated into his re-election campaign slogan in 1840 (“Old Kinderhook is O.K.”). O.K. Democratic Clubs sprung up around the young nation. Van Buren was a founding member of the Democratic Party. (He was overwhelmingly defeated by the Whigs in his re-election attempt.)
Alternative derivations, since disproven, suggested that OK was from the Greek phrase ola kala for ‘all is well’ used in the shipping industry. Another, actually favored by president Woodrow Wilson, was that OK was derived from the Native American language of the Choctaw ‘okeh’.
However, what is well-documented is that the U.S. Presidential Election of 1840 catalyzed OK’s already growing usage and subsequent global expansion during the nineteenth and early twentieth centuries. After World War II, US hegemony cemented its global propagation.
As English became the world’s first, true global language with some 1.83 billion speakers, dominance of the software of the Microsoft Corporation further embedded it everyday use on the Internet. Some 80% of its computer programs that are ‘localized’ into native languages use the English word OK to assert completion or assent.
For good measure, the successful completion of a server response on the World Wide Web (of which there are billions every second) is defined as OK.
Now with the proliferation of social media, the word itself has further evolved with its shortening to the single letter, k.
Subway Leads P&G for Gold, Red Bull vs. GE for Silver, McDonald’s Falters
Terra Cotta Medals Introduced
Sochi Olympics Week Two, February, 2014 Austin, Texas — After the first full week of the Sochi Winter Games, the marketing medal count finalized with the competition between and among the official sponsors and the Non-affiliated Marketers (NAM) is tight, according to the Global Language Monitor. Some highlights include Subway leading P&G for the Gold, Red Bull contending with GE for Silver, and McDonald’s apparently faltering thus far. The complete details are shown in the charts below.
Also, since no one can be eliminated from the Games once they begin, GLM has introduced the Terra Cotta medal in addition to the traditional Gold, Silver, and Bronze. In the Ancient world, Terra Cotta was considered the least valuable material for permanence (after gold, silver, and bronze).
The Terra Cotta Medal is depicted below.
“While the eyes of the world are focused on the athletes and the intense struggle on the ice and snow in Sochi, the eyes of the marketing world are keenly aware of the battle being waged for the billions of dollars in brand equity for being associated with the Winter Games.” said Paul JJ Payack, President and Chief Word Analyst, the Global Language Monitor.
Some highlights from the longitudinal study:
P&G has had an extraordinary Olympics thus far and will be in serious contention for the overall Gold.
Coke has a towering lead over McDonald’s, more a testament to Coke improving and Mickey D’s essentially treading water.
Rolex has improved , in terms of BAI from 6.1 in London to 144.23 today.
Red Bull leads the pack in the for Silver contenders. After all, if you jump from a Space Capsule to Earth, you’re must be affiliated with Red Bull.
GE and Siemens are neck-and-neck; Siemens moved down two spots, while GE was up four.
Unilever sits comfortably at No. 9, up one from last week.
Great commercials are bringing home the fact GE is (a lot) more than light bulbs.
Dow (No. 13) is up 2 this week, while DuPont (No.14) is down 2.
IBM Global Services and Atos Origin come in at No. 19 and 21, however they are both B-to-B plays and as long as they connect to the right people.
Omega deserves a higher profile; though they are on the screen for key moments of every competition, they are down in Terra Cotta territory.
Finally, Where is Nike? They are ready to pounce, but no pouncing evidenced thus far.
OK, So It’s a Boy; Top Internet Media-buzzed Male Royal Baby Names (plus UK, US & AUS Trendlists)
A Tight List With a Sudden Re-emergence of Traditional Names as Trendy
July 23, 2013 Austin, TEXAS — The Top Internet Media-buzzed Male Royal Baby Names (plus UK, US & AUS Trendlists) The Top Royal Baby’s Names Most Buzzed About on the Internet. This is an update to that story.
For the analysis, GLM examined a score of masculine names most associated with the British Throne since A.D. 1700. GLM then cross-referenced them with names associated with the royal birth according to global Internet MediaBuzz. Finally, since Prince William and the former Kate Middleton seem to have a penchant for the latest fashion, GLM then cross-referenced the Classic Royal Names withe the top male baby names in the UK, US, and Australia for 2012.
The Brand Affiliation Index (BAI) ranks the names according to their association with the royal birth.
His and Her, Peanut Butter Sandwich, Columbus, Normal and Pet Owner Top List
The Seventh Global Survey
Words and Phrases from the US, UK, Ireland, the Netherlands, Belgium, India, Sweden and Australia
Austin, Texas, December 7-9 – ‘His and Her’, Peanut Butter Sandwich, Columbus, Normal and Pet Owner have been named the top politically correct words and phrases of the past year according to The Global Language Monitor in its seventh survey of the global media. Rounding out the top ten were Skin Lightening, Black Peter, Holding Down the Fort, Rule of Thumb, and White Males of European Descent. The survey found words and phrases originating from the US, UK, Ireland, the Netherlands, Belgium, India, Sweden and Australia.
“This year’s survey once again illustrates the difficulty in engaging in public dialogue without offending those on the right, left, center, or various combinations thereof,” said Paul JJ Payack, president and chief word analyst of The Global Language Monitor. “We are seeing that continued attempts to remove all bias from language is itself creating an entirely new set of biases.
The Top Politically Correct Words and Phrases for 2012 include:
‘His and Her’ (Sweden) – The Swedes once again promoting gender-neutrality, this time its with personal pronouns: him [han in Swedish], her [hon] and he/she [hen].
Peanut Butter Sandwich — Deemed by a Portland grade-school principal to be culturally insensitive to children of other cultures.
Columbus – Explorer’s Day, please. Offensive to those who believe Columbus was the beginning of a 16th c. ‘Ethnic Cleansing’ of American Indians, Native Americans, or First Peoples.
Normal (Australia) — According to new guidelines, normal persons in the presence of people with disabilities should not be referred to as ‘normal’ but rather non-disabled persons.
Pet Owner — It is becoming less acceptable to ‘own’ animals, pet owners have been transformed into ‘pet guardians’.
Skin Lightening (India)– A new phenomenon where Indian women lighten their skin to achieve a ‘fair total-body complexion’.
Black Peter (Zwarte Piet) (Netherlands and Belgium) — The companion of Sinterklaas (Santa Clause), most frequently portrayed by whites in blackface. First introduced in the mid-nineteenth century, Black Peter is now considered by many, a racist stereotype.
Holding Down the Fort — Possibly offensive to Native Americans, since we all know who the forts was being held down against.
Rule of Thumb (UK) — Originates from the old English dictum that a husband could not beat his wife or children with any stick wider than his thumb.
White Males of European Descent –From press accounts, you would think this population segment should soon be placed on the EPA’s endangered species list.
Handicap (UK) — Aside from the ‘disabled’ reference, ‘handicap can be offensive to beggars, with ‘cap in hand’.
Christmas — Considered by many under siege until supporters realized that the ‘holidays’ in ‘happy holidays’ originated from ‘holy days’ and the ‘X’ in Xmas is the Greek letter ‘chi,’ representing the first two letters of Christ.
Prayer — In public the favored word substitute for ‘prayer’ is now ‘thoughts,’ as in ‘keep hen in your thoughts and wishes’.
Global English – The dominance of the English language worldwide is opposed by those who think it the result of linguistic imperialism or Western Hegemony. Either way, not good.
Politically Correct – The term politically correct is still politically incorrect (or is it incorrect?).
Phobes — The Loyal Opposition? How 19th century, of you; opponents are now cast as afraid and fearful, a ‘-phobe’.
Speech Codes — Limiting free-speech by declaring what is considered offensive off-limits. A hot topic on campus.
Settled Science — In 1925 it was settled science that rockets would not fly in Outer Space. Beware of Settled Science.
Dutch Treat — Possibly offensive to the Dutch, since it portrays them as either (take your choice) thrifty (good) or stingy (bad).
Global Warming/Climate Change — As the temperature continues to rise, the debate continues as to its primary cause. Either phrase is a potential minefield.
The Top Politically Incorrect Terms and Phrases in previous surveys include:
2009: Swine Flu — Various governments and agencies for political motives ranging from protecting pork producers to religious sensitivity insist on calling it by its formal name: influenza A(H1N1).
2008: “He Can’t Win” – Hillary Clinton’s coded reference to Barack Obama’s ethnic background as an insurmountable impediment to him winning the US Presidency.
2007: Nappy-headed Ho — Radio personality Don Imus’ reference to the women on the Rutgers University championship basketball team.
2006: Global Warming Denier – Scientists not denying climate change, but the role of humans in the millennia-old process.
2005: Misguided Criminals – A BBC commentator attempts to strip away all emotion from the word ‘terrorist’ by using ‘neutral’ descriptions for those who carried out the 7/7 tube bombings.
2004: Master/Slave computer jargon – LA County re-labels computer documentation to remove this alleged slur that has been used for decades describing computer hierarchies.
For a complete list of Politically Correct language and controversies since 2003, click here.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the blogosphere, social media as well as the top print and electronic media sites.
For more information, call 1.512.815.8836, email editor@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.
Obesogenic, Derecho (and gender-neutral ‘hen’) take on Apocalypse, Kate and Debt
Number of Words in the English Language: 1,016,672 (July 6 estimate)
AUSTIN, Texas July 10 – Trending 2012 Update: Obesogenic, Derecho (and the gender neutral ‘hen’) are taking on the Mayan Apocalypse, Kate, and Debt as candidates for the Top Word of the Year according to a mid-year update by the Global Language Monitor. Each year, GLM produces the top trending words for the following year just before the new year begins. In 2011, it announced 12 possible candidates; mid-way through the year the three new terms have been added to the list.
Obesogenic — An environment that tends to encourage obesity. Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.
Derecho — A ‘land hurricane,’ a sudden storm with extremely strong one-directional winds, such as occurred in the Eastern states earlier this month.
Hen — The Swedish attempt to create a gender-neutral pronoun to replace him or her or combinations therefore: hen.
“The new words are taken from an intensifying debate on obesity as a major societal health crisis, a ‘land Hurricane’ that some link to global warming. and a move sometimes viewed as political correctness to end gender distinction among pronouns,” said Paul JJ Payack, the president and chief word analyst of the Global Language Monitor. “At 2012’s mid-point, there has been considerable movement among the top trending words, and that trend will no doubt continue as it has during the entire life of our 1400-year old language.”
The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2012 estimate).
The Trending Top Words of 2012 in revised order:
Rank/ Previous Rank/ Word / Comments
1. China (3) — Middle Kingdom – There is little indication that China’s continuing economic surge will fade from the global media spotlight –or abate.
2. Europe (12) — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’. Plus ça change, plus c’est la même chose.
3. The Election (6) — No Obama-mania this time around, more of an Obama-ennui for the November 6 elections.
4. Kate (2) — There are seven billion humans on the planet but sometimes it seems that it’s all about Kate, the Duchess of Cambridge, the former Kate Middleton in terms of fashion, celebrity, and the royal line. (And most definitely not Katie, the future ex-Mrs. Tom Cruise.)
5. Deficit (7) — Looks like deficit-spending will plague Western democracies for at least the next decade.
6. Global Warming (10)— The earth has been warming since New York was covered under a mountain of ice; what makes 2012 any different?
7. Derecho (New) — A ‘land hurricane,’ a sudden storm with extremely strong one-directional winds, such as occurred in the Eastern states earlier this month.
8. Olympiad (2) — The Greeks measured time by the four-year interval between the Games. Moderns measure it by medal counts, rights fees and billions of eyeballs.
9. CERN (9) — Neutrons traveling faster than light? The ‘God Particle’? The world ending in a mini-black hole? All these somehow revolve around CERN (The European Center for Nuclear Research). One CERN scientist calculated that the chance of a mini-Black Hole swallowing the Earth is less than 1 in 50,000,000. Somewhat comforting until you realize this is about ten times more likely than winning a national lottery.)
10. Rogue nukes (8)— Iran and North Korea will be the focus of attention here.
11. Near-Earth Asteroid (11) — Yet another year, another asteroid, another near-miss. (However, one does strike the Earth every one hundred million years or so.)
12. Arab Spring (13) — the successor term for ‘Arab Spring’, whatever that might be.
13. Bak’tun (4) — A cycle of 144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse. (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)
14. Solar max (5)— The peak of the 11-year sunspot cycle; in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?
15. Hen (New) — The Swedish attempt to create a gender-neutral pronoun to replace him or her or combinations thereof: hen.
16. Obesogenic (New) — An environment that tends to encourage obesity. Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.
The Top Words for 2011: ‘Occupy’ was the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its twelfth annual global survey of the English language.
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.
NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic global media, as well as new social media sources as they emerge.