New York Takes Top Global Fashion Capital Title from London, edging past Paris

  The Global Language Monitor’s 10th Annual Survey

   The Difference between New York and Paris was 0.05%

   And No. 4?  Los Angeles! Yes, LA.

February Fashion Weeks, 2014 New York and Austin, Texas — New York was reclaimed the title of the Top Global Fashion Capital from London, which had held the tile for 2011 and 2012.  Paris, which also won the title of the Top Global Fashion Capital for Haute Couture, finished in the No. 2 spot overall.  New York and Paris were separated by 0.05%, the closest in the 10-year history of the Global Language Monitor’s survey.   In another development, Los Angeles move into the esteemed Big  Four status, moving up five spots from 2012.

Coming Later in 2014:  The Global Fashion Capital Institute

Midtown Manhattan
Midtown Manhattan

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The rest of the Top Ten included:  Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.    Berlin solidified its position, while Antwerp completed it steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten.   Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty. 

“New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry.” said Bekka Payack, New York-based Fashion Director  for The Global Language Monitor.

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                                                                                                            Read Vanessa Friedman for a UK point of view.

“Paris, with the Top Haute Couture ranking, of course has a centuries-long heritage, having invented the very concept, also scored highly in the pret-a-porter category.  This year’s rankings also demonstrate the creative energy that is emerging worldwide in terms of fashion as a jobs, income and wealth generator, not to mention the prestige associated with exporting your fashion sense to the world.”

Read About the Top US Fashion Economic Powerhouses in AtlanticCities

Paris Fashion Globe
London Fashion Traffic by Big Ben

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The Top Global Fashion Capital Rankings are listed below, in the format:  Position, City, Change from 2012, and comment.

  1. New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
  2. Paris (+2) – The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
  3. London (-2) – London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
  4. Los Angeles (+5) – Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
  5. Barcelona (-2)  –  Espana, again, places two Fashion Capitals in the Top Fifteen.  Barcelona also wins the Top Fashion Capital for Swimwear. 
  6. Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
  7. Berlin (+3)  – Berlin continues its steady rise moving deeper into the the elite ranks.
  8. Sydney (+7)  –  Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
  9. Antwerp (+2)  – Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
  10. Shanghai (+12) –  As China further emerges onto the world stage, Shanghai leads the fashion charge.
  11. Tokyo (+9) – Tokyo made a leap in 2013 that many consider long overdue.
  12. Milano (-4)  –  Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
  13. Florence (+3)  – Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
  14. Madrid (-9) –  Still strong in 2013,  further cementing its place among the elite Fashion Capitals.
  15. Sao Paulo (-8)  – Again, the Queen of Latin American Fashion Capitals.
  16. St. Petersburg (+35)  –  Russian comes into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising  Moscow.   Read more

‘London’ is the Top Fashion Buzzword for 2013

First time a city has topped the ranking

The Sixth Annual Analysis by the Global Language Monitor

New York, February 21, 2013 –  The city of London has been named the Top Fashion Buzzword for 2013, in the Global Language Monitor’s sixth annual ranking. London breaks the two year chart topping by the Duchess of Cambridge.  London bested ‘high slits’ the look popularized by Angelina Jolie’s dramatic stance at the 2012 Oscars, followed by Textures, Nail Art, Top Knots. Leather,  Wedge Sneakers, Peek-a-boo,  Statement Sunglasses, and Au Natural rounded out the top ten. “It may come as a surprise to some that the former Kate Middleton does not top the Top Fashion Buzzwords list this year. After all  Kate lit the headlines for everything she wore (and even more so when forgetting to don her frocks).  However, she could not overcome the fashion behemoth she helped create:  London,” said Bekka Payack, Manhattan-based Fashion Director for GLM. “This season will serve to further liberate women the world over to dress fashionably, in any way these choose.”

  1. London — With the the Global Fashion Crown two years running, the Olympics, Kate Middleton, Stella McCartney, Kate Moss and a cast of thousands (even the flamboyant Boris Johnson, nothing has proven more worthy than London Town.
  2. High Slits – Angelina Jolie’s dramatic stance at the 2012 Academy Award ceremony was the largest meme ever tracked. thereafter high slits abound.
  3. Textures — For the fashion conscious it’s the feel and not just the look.
  4. Nail Art — Observing today’s nail art is akin to taking a stroll through MoMA, with the works in miniature.
  5. Top knots and fun buns — Hair buns have evolved from granny’s convenience to a post-Modern fashion statement.
  6. Leather — Everything and everywhere, including socks, pants, jackets, shirts, and various ‘unmentionables’.
  7. Wedge sneakers  – Chuck your oh-so-retro Chuck Taylors, wedge sneakers are now the thing.
  8. Peek-a-boo — Apparently, the catwalks have gotten the CBS Emmy memo — and peek-a-boo fashion abounds.
  9. Statement Sunglasses — All of a sudden, Google’s ‘enhanced reality ‘ sunglasses  are demur by catwalk standards.
  10. Au Natural – In the buff now has a much sought after ‘royal warrant’ directly from the Duchess of Cambridge.
  11. First Knuckle Rings —  Every few hundred years first knuckle rings return to the fashion forefront.
  12. Baby Bumps — First saw life with the ‘More Demi Moore’ Vanity Fair Cover in ’91.  Now a fashion statement.
  13. Blocking —  Fabric and Texture blocking; not just color blocking this time around
  14. Prints — Start with postage stamps and follow through to zig-zags, paisleys, and even stripes.
  15. Children as Fashion Accessories — Nothing new here but becoming ever more prominent in Tinsel Town.

Each autumn, the Global Language Monitor ranks the Top Global Fashion Capitals.  In 2012, London maintained its dominance over New York City as the Top Global Fashion Capital.  Following London and New York were Barcelona, Paris, and Madrid.  Rome, Sao Paulo, Milano, Los Angeles, and Berlin rounded out the top ten.

London Edges New York for Top 2012 Global Fashion Capital

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Ninth Annual Ranking Now Includes Fifty-five Cities

September 6, 2012,  New York and Austin, Texas.   London has been crowned the Top Global Fashion Capital, edging out New York for the second year in a row, according to the Global Language Monitor’s annual ranking of the Top Fifty Fashion Capitals.  London and New York were followed by Barcelona, Paris and Madrid.  Rounding out the Top Ten were Rome, Sao Paulo, Milano, Los Angeles, and Berlin.

“London’s two-year run has been has been propelled by two rather extraordinary circumstances:  the emergence of the former Kate Middleton as a top fashion icon and the recent completion of what have been hailed as an extremely successful Summer Olympics,” said Bekka Payack, Manhattan-based Fashion Director of GLM.  ”In recognition of the significance and growth of regional capitals with their distinctive styles and contributions to the fashion industry, GLM expanded the list to some fifty-five cities on five continents.”

Top movers on the plus side included Antwerp (+33), Caracas (+27), Johannesburg (+23), and Sao Paulo (+18).  Top movers on the down side include Mexico City        (-25), Toronto (-19), Moscow (-17), Chicago (-14), and Mumbai (-14), attesting to the heightened global competition.  Newcomers to this year’s analysis were Vancouver (31),  Seoul (34), Boston (44),  Houston (49), and St Petersburg, Russia (51).

Prior to London’s two year reign, New York had reclaimed the crown from Milan.  Previous to this, New York had been the top fashion capital for five years running, taking the crown from Paris.
The 2012 Top Global Fashion Capitals, with Rank, Previous Year’s Rank, and commentary:
1.   London (1) – Competitors stymied by Kate Middleton and now the hugely successful Summer Olympics.
2.   New York (2)– That toddling town is waiting in the wings for London to stumble.
3.   Barcelona (7) — Iberia rules with two fashion capitals in the Top Five.
4.   Paris (3)–  Topped ‘haute couture’ category, of course.
5.   Madrid (12)– Making a strong move toward the top.
6.   Rome (13)– Edging Milano this time out.
7.   Sao Paulo (25) — The Queen of Latin America, again.
8.   Milano (4) — Slipping a few spots, but never for long.
9.   Los Angeles (5) — The City of Angels strengthening its hold as a true fashion capital.
10.   Berlin (10) — Remains among the elite — and deservedly so.
11.   Antwerp (44) — A surprising large climb in a very short time (up 33 spots).
12.   Hong Kong (6) — Tops in Asia, though down six year over year.
13.   Buenos Aires (20) — Moving steadily upward.
14.   Bali (21) — Steady climb attests to it being more than just swimwear.
15.   Sydney (11) — Remains near the top, a few steps ahead of Melbourne, as is its wont.
16.   Florence (31) — A big move for Firenza (up 15).
17.   Rio de Janeiro (23) — Building toward the 2016 Summer Games.
18.   Johannesburg (41) — Jo-burg breaks into the Top Twenty.
19.   Singapore (8) — Trailing  Hong Kong but leading Tokyo and Shanghai.
20.   Tokyo  (9) — No longer the No, 5 to the Top Four, competition is aglow in Asia.
21.   Melbourne (17) — Still strong, still a few steps behind Sydney.
22.   Shanghai (14) — A thriving fashion center in a tough competitive arena.
23.   Caracas (50) — Tremendous upward movement for a seminal fashion center.
24.   Las Vegas (16) — Follow the money, and the money and the stars flow to Vegas.
25.   Monaco (15) — The principality is firmly ensconced in the European fashion firmament.
26.   Santiago (30) — A solid No. 5 in Latin America.
27.  Amsterdam (19) — Creative, original and a bit outre.
28.   Dubai (27) — A steady force in the mid-East ready to bloom further.
29.   Bangkok (32) — Struggling to gain ground in the region.
30.   Copenhagen (29) — Keeping pace with (and a bit ahead of) Stockholm.
31.   Vancouver (Debut) — Solid debut from this newcomer from the Pacific Northwest.
32.   Stockholm (28) — The Capital of Scandinavia’s influence is beginning to transcend its regional roots.
33.   Krakow (47) — A scrappy player wielding a surprising amount of influence.
34.   Seoul (Debut) — Korean fashion has now gained a foothold on the world scene.
35.   Moscow (18) — A bold and growing presence despite a stumble in the current analysis.
36.   Frankfurt (43) — Carving out its own space in Berlin’s towering shadow.
37.  Vienna (35) — Insight into 21st c. fashion emerging from ancient imperial venues.
38.  Mumbai (24) — Still leading New Delhi (now by 10 spots) to dominate the Subcontinent.
39.   Miami (26) — The fashion world beginning to understand Miami is more than swimwear.
40.  Abu Dhabi (42) — A steady climb backed by deep pockets.
41.   San Francisco (38) — A rising yet iconoclastic star.
42.   Austin (40) — Famous for its ‘Mash Up’ teams, the city propels its unique style forward.
43.   Warsaw (33) — Particularly influential in Central Europe.
44.   Boston (Debut) — Can New England deliver fashion to the world? Apparently so.
45.   Prague (48) —  A firm foundation in interpreting the traditional and the classic.
46.   Dallas (37) — Outdistances Houston to settle the local score.
47.   Mexico City (22) — Slips some twenty-five spots since the last report.
48.   New Delhi (39) — Striving for relevance on the global stage.
49.   Houston (Debut) — Big, bold and a city to watch.
50.   Chicago (36) – City of the Big Shoulders stretching out toward word-class fashion.
51.   St. Petersburg (Debut) — The former imperial capital making strides on the global fashion scene.
52.  Montreal (49) — Eclipsed by the debut of Vancouver but still a formidable force.
53.  Toronto (34) —  Nipped by its francophone neighbor to the North.
54.  Cape Town (46) — Though Jo-burg won the latest duel, Cape Town surely has plans.
55.  Atlanta (45) — Gaining an international reputation for its bold accents.
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This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

 

Top Fashion Capitals by Region:

Europe (14):  London,  Barcelona, Paris, Madrid, Rome, Milano, Berlin, Antwerp, Florence, Monaco, Amsterdam,  Copenhagen, Stockholm, and Frankfurt.

Middle and Eastern Europe (6):  Krakow, Moscow, Vienna, Warsaw, Prague, and St Petersburg.

North America (13):  New York, Los Angeles, Las Vegas, Vancouver, San Francisco, Austin, Boston, Dallas, Houston, Chicago, Montreal, Toronto, and Atlanta.

Asia (6):  Hong Kong, Singapore, Tokyo, Shanghai, Bangkok, and Seoul.

Subcontinent (2):  Mumbai, New Delhi,

Oceania (3):  Bali, Sydney, and Melbourne.

Latin America (6):  Sao Paulo, Buenos Aires, Rio de Janeiro,  Caracas, Santiago, and Mexico City.

Middle East and Africa (4):  Dubai, Johannesburg, Abu Dhabi, and Cape Town.

The world fashion trade  is estimated to be over three trillion USD.

Top Global Fashion Capitals Announced Tuesday Sept. 4th

GLM’s Exclusive TrendTopper MediaBuzz Rankings

Will London Repeat as the 2012 Top Global Fashion Capital?

See how all the Top 50 Fashion Capitals Rank in this year’s exclusive ranking.

Nominees on the watch list include, St Petersburg, Seoul, and Houston.

 

 

 

 

Previous Results include:

Graphic  Courtesy of Wikipedia

 

Kate Middleton ‘Brand’ Tops London Olympics Sponsors in New Brand Affiliation Study

The Duchess Effect Meets the London Olympics

Kate previously helps London achieve Top Global Fashion Capital status

…  after toppling Lady Gaga for Top Fashion Buzzword

The Duchess
The Duchess

Austin, Texas. May 17, 2012 .  The Duchess Effect Meets the Summer Games, indeed.  According to the Global Language Monitor’s  London 2012 Ambush Marketing May 15 Update, even the Summer Games are encountering the Duchess Effect.  The GLM Brand Affiliation Index (BAI), when linked with London  2012, Kate Middleton had a closer brand affiliation that a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.

This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.

“This can be viewed as a two-edged sword for Sebastian Coe and the International Olympic Committee (IOC),” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.

“On the one hand, the Duchess of Cambridge and her husband, are Olympic Ambassadors; on the other hand the Kate Middleton ‘brand scores’ higher that nearly half the paying sponsors, such as, Coke, Adidas, and BA, among many others.”

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Earlier this year, the former Kate Middleton has already helped propel London to the Top Global Fashion Capital ranking for 2011 and was named the Top Fashion Buzzword for 2012 topping even Lady Gaga, the previous year’s winner.

The Official Olympic Mascots, Wenlock and Mandeville, fashioned from drops of steel, appear to pose little threat to Kate’s reign.

The London 2012 Mascots
The London 2012 Mascots

For these rankings, concluded on May 1, 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

GLM has been tracking the Olympics since the Athens Games in 2004 and ambush marketing since the Beijing Games in 2008.  For London 2012, GLM began tracking the three tiers of official sponsors since the third quarter of 2011.

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GLM also tracks the brand equity of the athletes before and during the Games.

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About Global Language Monitor:  ”We Tell You What the Web is Thinking”

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 May 15 Update report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com.

The Duchess Effect Top Fashion Buzzword of 2012

The Duchess Effect (Kate Middleton in yet Another Guise) Top Fashion Buzzword of 2012

 

Pippa’s Bum also makes the list

 

The Fifth Annual Analysis by the Global Language Monitor

Pippa
Pippa
Kate
Kate

New York, February 9, 2012 – Kate Middleton, now entitled Catherine, the Duchess of Cambridge, again stands atop the Fashion Buzzword List of 2012, this time as ‘the Duchess Effect’, according to the annual analysis by the Global Language Monitor (GLM).  This is the first time someone has topped the list two years running.  Previously Lady Gaga held the No. 1 and No. 2 positions during the 2010 and 2011 seasons respectively, Ms. Gaga dropped off the list for 2012.

Following ‘The Duchess effect’ were ‘peplums’, ‘braid bars’, ’pyjamas’, and ‘Pippa’s bum’.  Rounding out the Top Ten were ‘paisley,’ Gatsby’,  ‘pale colors,’ ‘tangerines,’ and ‘novelty denim’.

“The Duchess Effect appears to extend much further than the economic impact of Kate’s fashion choices; this year the fashion landscape seems to be a brighter, more accessible place with the styles more colorful, feminine and graceful than we’ve observed in many years, said Bekka Payack, GLM’s Manhattan-based Fashion Director. “Fashion is now being influenced from all points on the globe, with the rise of the regional fashion centers driving tribal, sustainable and eco-based trends”.

New York Fashion Week begins February 9th and kicks off the global calendar, immediately followed by London, Milan, and Paris.

GLM used NarrativeTracker 2.0 for this analysis.  NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.

The Top Fashion Buzzwords for 2012 with commentary follow:

  1. The Duchess Effect – The positive economic impact of Kate Middleton’s fashion choices, derived from her new title, ‘the Duchess of Cambridge’.
  2. Peplums –  Kate (Hepburn) and Rosiland sported them in ‘40s flicks; now it’s your turn.
  3. Braids  – And a new twist is ‘braid bars:’ ‘I’ll have a G&T and some funky braids, please; make it to go.’
  4. Pyjamas – Though the trend has spread from the campuses to the catwalks, you can’t get a Stella McCartney in the discount bin at Target’s.
  5. Pippa’s Bum – Absurdly large media interest tracks the Duchess’ sister in general and her bum in particular.
  6. Paisleys – No they were not invented during the Summer of Love, and not even in 17th c. Scotland; they have been in and out of style for more than millennium and a half.
  7. Gatsby – That’s right, not Gangsta’ but Gatsby.  Call it ‘20s Luxe.
  8. Pale Colors – Such as glacier blue, minimal whites, lavender, or spindrift.
  9. Tangerines – Such as Tangerine Tango for nails and accessories.
  10. Novelty denim – With prints and dyes, stitched, embroidered, or bejeweled, it almost like a ‘60s’ ‘happening’
  11. Luxe Hides — Super luxurious animal skins, faux and otherwise.  (See below.)
  12. African Prints – Fierce, gently, mesmerizing or subtle.
  13. Ankle Boots – Worn with skirts, bare or with stockings, leggings or pants.
  14. Mixed florals – Beaucoup of bouquets, mixed together and sorted  printed over all.
  15. Color blocking – Boldly bright and boldly blocked.
  16. Vintage styles of the ‘20s (Flappers).
  17. Vintage styles of the ‘40s (tea dresses).
  18. Vintage styles of the‘50s (Clean, crisp, all-American).
  19. Ethical Fashion – Taking a bolder stand, moving into the mainstream with Stella McCartney and Ally Hewson leading the way.
  20. Sustainable Fashion – Not just from Austin, Berkeley and Portland anymore.

Each summer, the Global Language Monitor ranks the Top Fashion Capitals by Internet presence.    London overtook New York City as the Top Global Fashion Capital for 2011.  London and New York were followed by Paris, Milano, Los Angeles, and Hong Kong.  Barcelona, Singapore, Tokyo and Berlin rounded out the top ten.

Trending Top Words of 2012: End-of-World stories, Kate, China, CERN, the Olympics

Global Language Monitor’s Top Words of 2012 projections from current word trends

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AUSTIN, Texas December 26, 2011 – Trending 2012:  Multiple End-of-World scenarios, Kate, China, CERN, the Olympics, The US Elections will dominate word creation and usage in the English language in 2012.

This is according to current word trends in global English being tracked by the Global Language Monitor. Last month, Austin, Texas-based Global Language Monitor had announced that ‘Occupy’ was the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its twelfth annual global survey of the English language.

To see the final list Top Words of 2012, go here.

 

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2012 estimate).
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The Projected Top Words of 2012
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1.  Kate — There are seven billion humans on the planet but sometimes it seems that it’s all about Kate, the Duchess of Cambridge, the former Kate Middleton in terms of fashion, celebrity, and the royal line.
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2.  Olympiad — The Greeks measured time by the four-year interval between the Games.  Moderns measure it by medal counts, rights fees and billions of eyeballs.
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3.  Middle Kingdom – There is little indication that China’s continuing economic surge will fade from the global media spotlight –or abate.
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4.  Bak’tun — A cycle of  144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse.  (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)
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5.  Solar max —  The peak of the 11-year sunspot cycle;  in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?
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6.  The Election —  No Obama-mania this time around, more of an Obama-ennui for the November 6 elections.
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8.  Rogue nukes —  Iran and North Korea will be the focus of attention here.
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9.  CERN — Neutrons traveling faster than light?  The ‘God Particle’? The world ending in a mini-black hole? All these somehow revolve around CERN (The European Center for Nuclear Research). One CERN scientist calculated that the chance of a mini-Black Hole swallowing the Earth is less than 1 in 50,000,000.  Somewhat comforting until you realize this is about ten times more likely than winning a national lottery.)
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10.  Global Warming — The earth has been warming since New York was covered under a mountain of ice; what makes 2012 any different?
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11.  Near-Earth Asteroid —  Yet another year, another asteroid, another near-miss. (However, one does strike the Earth every one hundred million years or so.)
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GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.
NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new social media sources as they emerge.

“The year 2012 looks to be a vibrant year for the English language with word creation again driven by events both scheduled and unanticipated. Typically there is an ‘end-of-the-world’ scenario every few years that impacts the English language. This year we will see no fewer than three, including the Maya Apocalypse and the Solar Max,” said Paul JJ Payack, President and Chief Word Analyst of GLM.

”Catherine, the Duchess of Cambridge, will compete with the London Olympics, the economic surge of China, various activities involving the CERN atom smasher, and the US presidential election for Top Word honors, though we always allow for word creation generated from unexpected events such as Hurricane Katrina in 2005 or the Japanese ‘triple disaster’ of 2011.”

Rank / Word / Comments

7.  Deficit — Looks like deficit-spending will plague Western democracies for at least the next decade.

12.  Europe — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’.  Plus ça change, plus c’est la même chose.

Bonus Phrase:   The successor term for ‘Arab Spring’, whatever that might be.

Princess Kate Strikes Again — ‘Royal Wedding’ Top Television Word of the Year

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Eighth Annual Analysis of the Top Words from Television by the Global Language Monitor

Austin, Texas, September 20, 2011. The Global Language Monitor today announced that the ‘Royal Wedding’ of Kate Middleton and Prince William is the Top Television Word (or phrase) of the 2011 season. ‘Royal Wedding’ topped Charlie Sheen’s self-descriptive ‘Winner’ for the Top Spot. ‘Arab Spring’, ‘X-Factor’, and ‘Oprah’ rounded out the Top Five. ‘Fukashima,’ ’9/11′, ‘Obama-vision’, ’Chicago-style pols’ and ‘Zombies’ completed the Top Ten. Surprisingly the drama surrounding the killing of Osama bin Laden by Navy Seal Team 6 did not break into the No. 10.

“This apparently is shaping up to be the Year of Kate (Middleton). She has come to dominate the small screen through her engagement, her fashion choices and most of all her Royal Wedding,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “Aside from the princess, this is the first time that ‘news’ has dominated the Top TeleWords of any given year. There are those who maintain that the pace of events is accelerating — and it does appear that social media is playing an ever-expanding role in that process.”

The awards are annually announced at the beginning of the fall television season in the US, traditionally opened with the 63rd Annual Emmy Awards. (Sunday, September 18th, 8:00 p.m. ET). This is the eighth annual analysis by the Austin-based Global Language Monitor.

The Top Telewords of the 2011 season with commentary follow:

1. Royal Wedding (Kate) — Kate reigns once more, this time on the small screen.

2. Winner (Charlie Sheen) – Winner, Tiger blood, goddesses … Fukashima was not the only meltdown on the world stage this year.

3. Arab Spring — The rolling unrest in the Middle East to some extent fueled by social media, such as Facebook and Twitter.

4. X-factor — In algebra, X is the unknown quantity or variable. In TV lingo it stands for Simon Cowell’s empire of dozens of X-factor shows around the globe.

5. Oprah – A name without precedent (or predecessor) rising to prominence because of Winfrey’s season-long farewell tour.

6. Fukashima – The epicenter for the Japanese Triple Disaster (tsunami, earthquake and nuclear meltdown).

7. 9/11 – The recent 10th year commemoration reminds that it is one of the handful of historical events whose date will actually ‘live in infamy’.

8. Obama-vision – The president’s appearances have turned increasingly more prosaic in the third year of his presidency.

9. Chicago-style politics (The Good Wife) – Rahm Emanuel vies with the Good Wife for the better rendition of a Chicago Pol’s life.

10. Zombies (The Walking Dead) – Continue to infect the world through dozens of shows on the small screen.

The Top Telewords of previous years:

2010 – SpillCam from the Gulf Oil Spill, followed by Guido (Jersey Shore) and Reality (TV)

2009 – ObamaVision — All Obama, all the time, everywhere, followed by Financial Meltdown and the death of Michael Jackson.

2008: Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.

2007: “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.

2006: ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.

2005: ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.

2004: “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.

London Overtakes New York as Top Global Fashion Capital

Eighth Annual Ranking

Presence of media favorites, Princess Kate and Alexander McQueen, Tip the Scales away from New York

Berlin and Singapore Break into the Top Ten;

New Delhi slips farther behind Mumbai as does Melbourne behind Sydney

August 21, 2011 NEW YORK and AUSTIN, Texas.   London has overtaken New York City as the Top Global Fashion Capital for 2011, the Global Language Monitor, announced today.  London and New York were followed by Paris, Milano, Los Angeles, and Hong Kong.  Barcelona, Singapore, Tokyo and Berlin rounded out the top ten.   New York had reclaimed the crown from Milan last year.  Previous to this, New York had been the top fashion capital for five years running.  Berlin and Singapore broke into the Top Ten for the first time.

“We are seeing what the impact of two genuine media stars, Princess Kate and Alexander McQueen can have upon a global ranking.  Our numbers show that it was their presence that tipped the victory to London over New York,” said Bekka Payack, the Manhattan-based fashion correspondent of the Global Language Monitor.  “In the various categories, London took top honors in three, while New York, Paris, and Sao Paulo each topped the field in one.”

Buy Fashion Capitals items here
Buy Fashion Capitals items here

The list was expanded to fifty cities to recognize the growth of regional capitals with their distinctive styles and contributions to the fashion industry.  Top Movers on the plus side included Bali (+11), Rome (+9), Berlin (+8), Mexico City (+8), and Singapore (+7).  Top movers on the down side include Cape Town (-23), Prague (-22), and Miami (-19) and Jo-burg (-16), attesting to the heightened competition.

This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).   The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

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The Top Global Fashion Capitals for 2011, change from previous ranking, and commentary  follow.

Image courtesy of FashionFoieGras.com
Image courtesy of FashionFoieGras.com

2011 Ranking, City, Previous ranking, and Comment

  1. London (3) – Kate Middleton and Alexander McQueen help raise the City to No.1 status.
  2. New York (1) – New York is strong but London has Kate. ‘Nuff said.
  3. Paris (4) – No. 1 in our hearts but No. 3 in the media.
  4. Milano (6) – The Earth has returned to its proper orbit:  The Big Four once again occupy the top four spots.
  5. Los Angeles (5) – LA solidifying her hold on No. 5.
  6. Hong Kong (2) –   Down from No. 2 but tops again in Asia.
  7. Barcelona (10) – The Queen of the Iberian Peninsula. Once again.
  8. Singapore (15) – Up seven spots and into the Top Ten.
  9. Tokyo (14) – Third Asian city in the Top Ten.
  10. Berlin (18) – Completes a long climb into elite status.
  11. Sydney (7) – Drops a bit but leaves Melbourne in the dust.
  12. Madrid (11) – Iberia now has two cities firmly ensconced in the top echelon.
  13. Rome (22) – The Eternal City set the tone for fashion throughout the Empire for a millennium.  Today the tradition continues, though on a smaller scale.
  14. Shanghai (12) – Shanghai shines along with Hong Kong in the Middle Kingdom.
  15. Monaco (Debut) – The principality debuts at No. 15 more than doubling the ranking of the next newbie.
  16. Las Vegas (16) – Las Vegas and Monaco virtually tied on the Top Fashion Capitals ranking.
  17. Melbourne (9) – Though a top twenty fashion capital, slips a bit in its on-going battle with Sydney (No. 11).
  18. Moscow (20) – More billionaires (79) call it home than New York City and its continual move up the fashion rankings reflects it.
  19. Amsterdam (17) – Moves up two spots ; now No. 10 in Europe.
  20. Buenos Aires (24) – Dramatic rise as she moves into the Top 20.
  21. Bali (32) – The world is discovering the allure that has been a quiet secret for centuries.
  22. Mexico City (29) — The vast metropolis now claims the No. 2 spot in Latin America.
  23. Rio de Janeiro (19) – Ever readying for the Summer Olympics, also strengthening its fashion knowhow beyond swimwear.
  24. Mumbai (28) – Mumbai is beginning to display the swagger of old Bombay.
  25. Sao Paulo (13) – A burgeoning fashion scene and a bustling fashion industry.
  26. Miami ( 8) – More than just swim- and leisure-wear town.
  27. Dubai (21) – Tops in its region but feeling the pressure from intense global competition.
  28. Stockholm (33) – Stockholm and Copenhagen both moving up in tandem.
  29. Copenhagen (34) – Up five on the rankings, as was Stockholm.
  30. Santiago (31) – A strong No. 5 in the Latin America  region.
  31. Florence (Debut) – Firenza undergoing a Renaissance in 21st c. fashion.
  32. Bangkok (35) – Quietly moving up the rankings.
  33. Warsaw (36) – No. 2 in the Middle and Eastern European region.
  34. Toronto (38) – Now known for more than its fine Film Festival.
  35. Vienna (27) – This once Imperial City is staking a 21st c. claim in its own right,
  36. Chicago (38) – City of the Big Shoulders stretching out toward word-class fashion.
  37. Dallas (40) – For Western Wear, please see Fort Worth.
  38. San Francisco (Debut) – Makes the list, like Austin, for it quirky, eclectic style.
  39. New Delhi (30) – A strong, emerging presence on the Global Fashion scene.
  40. Austin (Debut) – Eclectic? Outlandish? Even Green Fashion?  Austin has it all.
  41. Johannesburg (25) – Maturing fashion industry a boon to a city in transition.
  42. Abu Dhabi (Debut) – Attempting to break into the world of fashion at the highest ranks.
  43. Frankfurt (38) – Holding its own amidst a thriving European fashion scene.
  44. Antwerp (Debut) – The legend of old becomes the reality of today.  A fine debut.
  45. Atlanta (40) – Learning the ropes of competing globally, with a definitely Southern flair.
  46. Cape Town (23) – In the process of gaining evermore attention for a worthy effort.
  47. Krakow (38) – One of the world’s cultural treasures with a penchant for the eclectic.
  48. Prague  (26) –Bohemian fashion influence is moving into its 2nd millennium.
  49. Montreal (Debut) – A strong debut into the Top Fifty.
  50. Caracas (40) – Despite internal turmoil, fashion savvy can be hard to ignore.

 

Global Language Monitor Fashion Capitals from the Wikipedia

Top Fashion Capitals by Region:

Europe (12):  London, Paris, Milan, Barcelona, Berlin, Madrid, Rome, Monaco, Amsterdam,  Stockholm, Copenhagen, Florence.

Middle and Eastern Europe (5):  Moscow, Warsaw, Vienna, Krakow, Prague.

North America (11):  New York, Los Angeles, Las Vegas, Miami, Toronto, Chicago, Dallas, San Francisco, Austin, Atlanta, Montreal.

Asia (5):  Hong Kong, Singapore, Tokyo, Shanghai, Bangkok,

Subcontinent (2):  Mumbai, New Delhi,

Oceania (3):  Sydney, Melbourne, Bali.

Latin America (6):  Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo, Santiago, Caracas.

Middle East and Africa (4):  Dubai, Johannesburg, Abu Dhabi, Cape Town,

The world ‘rag’ business is estimated to be over three trillion USD.

Kate Middleton Tops Gaga for Top Fashion Buzzword

The Annual Analysis by the Global Language Monitor

Austin, TX February 8, 2011 – Kate Middleton, the commoner set to marry Prince William in Westminster Abbey on April 29th who is having a most uncommon effect upon the world of fashion,  was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor (GLM).  Knock-offs of Kate’s royal blue Issa dress that she wore to her engagement announcement, sold out on-line within hours.

Kate dethrones Lady Gaga, the enigmatic performance artist, nee Stefani Germanotta, who fell to No. 2.  MObama, Michelle Obama’s moniker as a fashion icon, moved back into the Top Ten after a lackluster 2010. Recently criticized for wearing an Alexander McQueen gown to a state dinner, MObama responded, “Look, women, wear what you love. That’s all I can say. That’s my motto.”  This is the first time that three names broke into the top ten of GLM’s annual ranking.

Rounding out the top ten after Kate and Gaga were Sheer, Shirt Dresses, Sustainable Style, Articulated Platforms, MoBama, Stripes, and Monet Redux (flowers everywhere).

New York Fashion Week begins February 10th and kicks off the global calendar, immediately followed by London, Milan, and Paris.

“Fashion provides an oasis of personal expression to millions around the world in these sometimes troubling times,” said Bekka Payack, the Global Language Monitor’s Manhattan-based fashion correspondent.  ”Accordingly, the upcoming season will provide women with an eclectic palette of globally influenced fashion choices.”


The words were chosen from the global fashion media and nominated by key fashionistas from around the world.  This exclusive ranking is based on GLM’s TrendTopper MediaBuzz technologies that track words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Buzzwords with commentary follow:

  1. Kate Middleton – Kate dethrones Lady Gaga as the No. 1 fashion buzzword for the upcoming season, reaching a crescendo on the occasion of her April 29th wedding to Prince William.
  1. Lady Gaga – Gaga’s global influence continues unabated especially among her ever-growing legions of  ‘little monsters’ (reportedly surpassing the 8,000,000 mark).
  1. Sheer – Translucent, transparent and transcendent again en vogue for the season.
  1. Shirt Dresses – From the Upper East Side to 6th Street in Austin to LaJolla, California shirt dresses are everywhere (and everywhen).
  1. Sustainable Style – Clothing made of recycled fabrics now entering the mainstream.  Originally pioneered by Vivienne Westwood, known for her bold, elegant designs and eccentric personality.
  1. Articulated Platforms – Move over Armadillos, platforms are taking on a life of their own, now to be found with every type of embellishments from McQueen inspired butterflys, to florals and feathers. What’s new?  Flatforms.
  1. MoBama – Moving up the list again after a lackluster 2010.
  1. Stripes – Classic black and white stripes with striking mathematically inspired motifs.
  1. Flowers Everywhere – Monet redux:  As if Monet updated his water lily meme to the 21st c. catwalk.
  1. Blocked Colors – Bright and bold, color blocks are ever so popular (and fashionable).
  1. Edun – Mrs. Bono’s (Ali Hewson) line of ethical couture gets a boost with the Louis Vuitton for Edun bag.
  1. White Shirts – Clean and crisp for a classic, say Aubrey Hepburn, look.
  1. Fruit vs. Fruit Salad – Either way fruit is big (as are animals).  Veggies?  Not so much.
  1. Leggins – Flourishing around the globe. Women voting with their feet, er, legs.
  1. Anime – Anime inspired looks with big eyes and pursed lips; definitely not haute but hot, especially among young Asians.
  1. That ‘70s Look – The Neo-Bohemian, updated from the ‘60s but cleaner and more refined.
  1. Embellishments – Embellishments now encompass tassels, pewter, sequins and studs to anything else that works.
  1. Black Swan – Natalie Portman’s adds to the ever-popular ballerina meme.
  1. Yama Girls – Trekking outfits include fleece miniskirts brightly colored leggings and style-conscious boots.
  1. Jersey Shore wear – Unsophisticated, tawdry, outrageous, And definitely not to be seen in polite company.  But that’s precisely the point, isn’t it.

Global Fashion Capitals

Each Summer, the Global LanguageMonitor ranks the Top Fashion Capitals by Internet presence.    New York has regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009 according to the Global Language Monitor’s annual survey. Topping the list for 2010 are New York, Hong Kong, London, Paris, and Los Angeles. Milan, Sydney, Miami Barcelona and Madrid followed. This was the first time the two Iberian cities were ranked in the Top Ten.

Top movers included Hong Kong, Madrid and Melbourne. In the battle for the Subcontinent Mumbai again outdistanced Delhi, while Sao Paulo continued its leadership over Rio, Buenos Aires and Mexico City in Latin America. Top newcomers to the expanded list included No.17 Amsterdam, Nos. 23 and 25 Cape Town and Johannesburg, No. 27 Vienna and No. 32, Bali.

Miniskirts on Mount Fuji; Japan’s Yama Girls Spur Trekking

Forget the ice ax and $500 climbing boots. The mode du jour for today’s mountain hikers in Japan is the miniskirt and leggings.

North Face, maker of the Gore-Tex waterproof jacket, and Alpine Tour Service Co. are targeting “yama girls,” or mountain girls, the nickname of the growing number of women who are taking to the hills of Japan wearing short pants or fleece skirts with leggings and designer trekking boots.

“I want to wear something cute like a skirt,” said Machiko Miyauchi, 25, who made her first ascent of Mount Fuji, Japan’s highest peak, earlier this year after buying new equipment and shoes. “Climbing is healing. You can breathe fresh, clean air.”

Visitors to Mount Fuji in the two months ended Aug. 31, the busiest climbing season, were the most since the government began tracking traffic using infrared sensors in 2005. The number of women applying for Alpine’s treks jumped sixfold from last year, prompting the Tokyo-based company to increase women- only tours to 13 this year from six in 2009, spokesman Yasushi Kodama said.

Clothing companies have hired mountain fashion pioneers like Yuri Yosumi to promote new women’s lines for mountaineers. Yosumi’s “Love Trek” website includes red mini dresses and pink bush hats from Paris-based Aigle.

Berghaus Ltd., a U.K. outdoor wear maker, introduced skirts jointly developed with Yosumi in 2009, while and Jarden Corp.’s Marmot Mountain LLC, a U.S. outdoor clothing company, followed this year, according to Yosumi’s husband Daisuke.

Pants Only

“We’re giving an option to the market where only pants were available before,” Daisuke Yosumi said. He said his wife was not available to comment.

Japan’s fashion scene is famous for striking cult trends that sweep the industry, typically for a few years, such as the ganguro look that mixed deep fake tans with white lipstick, brightly colored clothes and orange-to-blond hair. Tokyo ranked 14th this year in Global Language Monitor’s annual list of world fashion capitals, trailing Hong Kong and Shanghai in Asia.

[Read More]



Top Global Fashion Capitals by Region 2010

Major influence of Fashion Night Out Cited

Miami leads Rio, Barcelona, Sydney & Bali in Swimwear

 

Austin, Texas.   August 16, 2010 New York, Hong Kong, London, Sydney, Sao Paulo, Moscow, Dubai, Mumbai were announced as the Top Fashion Capitals by their respective regions in the Global Language Monitor’s annual analysis.  Earlier GLM announced that New York had regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009.  In addition, GLM announced that Miami beat Rio, Barcelona, Melbourne & Bali in the Swimwear category.

“The importance of the emerging regional fashion capitals demonstrate a major global re-alignment in the multi-trillion dollar global fashion industry,” said Bekka Payack, the Manhattan-based fashion correspondent for the Global Language Monitor.  “The success of Fashion Night Out is but another example of the proliferation of the fashion culture worldwide.”


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.Tour the Top 22 Fashion Capitals of Four Seasons

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The Top  Fashion Capitals by Region along with their place in the entire ranking are listed below.

Region, Fashion Capital, Overall Ranking

Asia:

  1. Hong Kong (2),
  2. Shanghai (12),
  3. Tokyo (14),
  4. Singapore (15),
  5. Bangkok (35)
  6. (Seoul) nominated

 

Australia and Oceania:

  1. Sydney (7),
  2. Melbourne (11),
  3. Bali (32)

 

Europe:

  1. London (3),
  2. Paris (4),
  3. Milano (6),
  4. Barcelona (9),
  5. Madrid (10),
  6. Amsterdam (17),
  7. Berlin (18),
  8. Rome (22),
  9. Stockholm (33),
  10. Copenhagen (34)
  11. (Frankfurt) nominated
  12. (Antwerpen) nominated

 

North America:

  1. New York (1),
  2. Los Angeles (5),
  3. Miami (8),
  4. Las Vegas (16),
  5. Chicago (37),
  6. Toronto (38),
  7. Dallas (40),
  8. Atlanta (40)
  9. (Vancouver) nominated
  10. (San Francisco) nominated

 

India:

  1. Mumbai (28),
  2. New Delhi (30)

Latin America:

  1. Sao Paulo (13),
  2. Rio de Janeiro (19),
  3. Buenos Aires (24),
  4. Mexico City (29)
  5. Santiago (31)

Middle and Eastern Europe:

  1. Moscow (20),
  2. Prague (26),
  3. Vienna (27),
  4. Warsaw (36),
  5. Krakow (39)

Middle East and Africa:

  1. Dubai (21),
  2. Cape Town (23),
  3. Johannesburg (25)

The Fashion Capitals for Swimwear along with their place in the entire ranking are listed below.

 

Swimwear Fashion Capital Rank, Overall Ranking

  1. Miami (8)
  2. Rio de Janeiro (19)
  3. Barcelona (9)
  4. Sydney (7)
  5. Bali (32)

These exclusive rankings are based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

In 2010, the Top Fashion Capitals List was expanded to forty from thirty to reflect the various emerging and diverse players affecting the industry.




New York Regains Fashion Capital Crown from Milan

Top Global Fashion Capitals 2010

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Barcelona and Madrid Move into the Top Ten; Rome Plummets

Hong Kong overcomes both London and Paris

Austin, Texas. August 12, 2010. New York has regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009 according to the Global Language Monitor’s annual survey. Topping the list for 2010 are New York, Hong Kong, London, Paris, and Los Angeles. Milan, Sydney, Miami Barcelona and Madrid followed. This was the first time the two Iberian cities were ranked in the Top Ten.

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Top movers included Hong Kong, Madrid and Melbourne. In the battle for the Subcontinent Mumbai again outdistanced Delhi, while Sao Paulo continued its leadership over Rio, Buenos Aires and Mexico City in Latin America.

Top newcomers to the expanded list included No.17 Amsterdam, Nos. 23 and 25 Cape Town and Johannesburg, No. 27 Vienna and No. 32, Bali.

See the MSNBC Slideshow

In perhaps a harbinger of things to come, this is the first analysis where the traditional Big Five (New York, Paris, Milan, and Rome) did not dominate the global fashion scene.

“As the global fashion industry adjusted to the new economic reality, New York rebounded to the No. 1 spot it has now held for six of the last seven years,” said Rebecca Payack, the Manhattan-based fashion correspondent for the Global Language Monitor.

“This year’s list of the Top Fashion Capitols, shows the global fashion industry to remain in flux, with the relative decline of some of the previously leading players and formerly regional players emerging as significant new influences.”

The world ‘rag’ business is estimated to be over three trillion USD. Regional rankings are provided below.

This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere.



The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets..

The Top Fashion Capitols List was expanded to forty from thirty to reflect the various emerging and diverse players affecting the industry..

The Top Fashion Capitals of 2010, change from the 2009 rankings, and commentary follow.

1. New York (+1) – Reclaims the top spot which it sees as its rightful place.

2. Hong Kong (+5) – The highest ranking ever for an Asian city.

3. London (+2) – The first time, the No. 2 ranking goes to anyone other than the Classic Four (New York, Paris, London and Milan).

4. Paris (-1) – No. 1 in our hearts by No. 4 in the eyes of the media.

5. Los Angeles (+1) – Film is playing an ever more important place in the world of fashion.

6. Milano (-5) – Milan Fashion Week was widely considered a disappointment.

7. Sydney (+2) – Sydney and Melbourne are both energizing the fashion world from Oz.

8. Miami (+5) – strength in swimwear propels Miami into the Top Ten.

9. Barcelona (+5) – Once again, take the top spot in Iberia.

10. Madrid (+11) – Impressive leap into the Top Ten.

11. Melbourne (+14) – Sydney strides ahead; Melbourne even moreso.

12. Shanghai (+2) — Hong Kong and Shanghai both outpace Tokyo.

13. Sao Paulo (-5) – No. 1 in Latin America, again.

14. Tokyo (-2) – Maintaining a relatively strong message while slipping a bit.

15. Singapore (+5) – Strong fashion infrastructure helps it keep pace.

16. Las Vegas (-6) – Hard economic times make a dent in Vegas’ standing.

17. Amsterdam (NL) – Move on to the list for the first time.

18. Berlin (+1) – Hard work helps it main spot in the Top Twenty.

19. Rio de Janeiro (-1) – Strong Latin presence yet slips further behind Sao Paulo.

20. Moscow (+2) – Back in the Top Twenty where it belongs.

21. Dubai (-10) – Transformation of Burg Dubai into Burj Khalifa mirrors the local fashion industry’s trajectory for the year.

22. Rome (-18) – Steepest decline for the survey, ever.

23. Cape Town (NL) – Nice debut for a city known for its multicultural beauty

24. Buenos Aires (0) – Remains No. 3 in Latin America reflecting its glorious past.

25.   Johannesburg (NL) – A big year for South Africa with two debuts in the Top Twenty-five.

26.  Prague (+3) – Proud city further strengthens its fashion credentials.

27. Vienna (NL) – Strong debut for the capital of the old Hapsburg Empire.

28. Mumbai (-12) – Mumbai falls out of the Top Twenty, but Delhi falls further.

29. Mexico City (+1) – Tops in Central America, again.

30. New Delhi (-13) – Though strengthening its fashion infrastructure, falls further behind Mumbai

31. Santiago (-8) – Making fashion strides while slipping a bit.

32. Bali (NL) – Solid debut for the Indonesian Archipelago.

33. Stockholm (-7) – Once more, tops in Scandinavia.

34. Copenhagen (NL) – Debuts right behind Stockholm.

35. Bangkok (-8) – Falling further behind in the fashion race.

36. Warsaw (NL) – Moves into the top tier in 2010.

37. Chicago (NL) – The Second City makes the list for the first time.

38. Toronto (NL) – Toronto edges Montreal for the top Canadian entry.

39. Krakow (-11) – Maintains a rather unique and creative niche in the industry.

40. (Tie) Dallas (NL) – There are more than cowboys in this emerging regional capital.

40. (Tie) Atlanta (NL) – More than CNN is making an international impact from Hot ‘Lanta.

Nominated:  Antwerpen, Caracas, Frankfurt, Medellin, Seoul

 

Fashion

Kate Middleton Tops Gaga for Top Fashion Buzzword

The Annual Analysis by the Global Language Monitor

By: admin
Published: February 8th, 2011
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Austin, TX February 8, 2011 – Kate Middleton, the commoner set to marry Prince William in Westminster Abbey on April 29th who is having a most uncommon effect upon the world of fashion, was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor (GLM). Knock-offs of Kate’s royal blue Issa dress that she wore to her engagement announcement, sold out on-line within hours.

Top Fashion Capitals here

Kate dethrones Lady Gaga, the enigmatic performance artist, nee Stefani Germanotta, who fell to No. 2. MObamna, Michelle Obama’s moniker as a fashion icon, moved back into the Top Ten after a lackluster 2010. Recently criticized for wearing an Alexander McQueen gown to a state dinner, MObama responded, “Look, women, wear what you love. That’s all I can say. That’s my motto.” This is the first time that three names broke into the top ten of GLM’s annual ranking.

Past Fashion Capitals here

Rounding out the top ten after Kate and Gaga were Sheer, Shirt Dresses, Sustainable Style, Articulated Platforms, MoBama, Stripes, and Monet Redux (flowers everywhere).

New York Fashion Week begins February 10th and kicks off the global calendar, immediately followed by London, Milan, and Paris.

“Fashion provides an oasis of personal expression to millions around the world in these sometimes troubling times,” said Bekka Payack, the Global Language Monitor’s Manhattan-based fashion correspondent. ”Accordingly, the upcoming season will provide women with an eclectic palette of globally influenced fashion choices.”


The words were chosen from the global fashion media and nominated by key fashionistas from around the world. This exclusive ranking is based on GLM’s TrendTopper MediaBuzz technologies that track words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Buzzwords with commentary follow:

  1. Kate Middleton – Kate dethrones Lady Gaga as the No. 1 fashion buzzword for the upcoming season, reaching a crescendo on the occasion of her April 29th wedding to Prince William.
  2. Lady Gaga – Gaga’s global influence continues unabated especially among her ever-growing legions of ‘little monsters’ (reportedly surpassing the 8,000,000 mark).
  3. Sheer – Translucent, transparent and transcendent again en vogue for the season.
  4. Shirt Dresses – From the Upper East Side to 6th Street in Austin to LaJolla, California shirt dresses are everywhere (and everywhen).
  5. Sustainable Style – Clothing make of recycled fabrics now entering the mainstream.
  6. Articulated Platforms – Move over Armadillos, platforms are taking on a life of their own, now to be found with every type of embellishments from McQueen inspired butterflys, to florals and feathers. What’s new? Flatforms.
  7. MoBama – Moving up the list again after a lackluster 2010.
  8. Stripes – Classic black and white stripes with striking mathematically inspired motifs.
  9. Flowers Everywhere – Monet redux: As if Monet updated his water lily meme to the 21st c. catwalk.
  10. Blocked Colors – Bright and bold, color blocks are ever so popular (and fashionable).
  11. Edun – Mrs. Bono’s (Ali Hewson) line of ethical couture gets a boost with the Louis Vuitton for Edun bag.
  12. White Shirts – Clean and crisp for a classic, say Aubrey Hepburn, look.
  13. Fruit vs. Fruit Salad – Either way fruit is big (as are animals). Veggies? Not so much.
  14. Leggins – Flourishing around the globe. Women voting with their feet, er, legs.
  15. Anime – Anime inspired looks with big eyes and pursed lips; definitely not haute but hot, especially among young Asians.
  16. That ‘70s Look – The Neo-Bohemian, updated from the ‘60s but cleaner and more refined.
  17. Embellishments – Embellishments now encompass tassels, pewter, sequins and studs to anything else that works.
  18. Black Swan – Natalie Portman’s adds to the ever-popular ballerina meme.
  19. Yama Girls – Trekking outfits include fleece miniskirts brightly colored leggings and style-conscious boots.
  20. Jersey Shore wear – Unsophisticated, tawdry, outrageous, And definitely not to be seen in polite company. But that’s precisely the point, isn’t it.

Global Fashion Capitals

Each Summer, the Global LanguageMonitor ranks the Top Fashion Capitals by Internet presence. New York has regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009 according to the Global Language Monitor’s annual survey. Topping the list for 2010 are New York, Hong Kong, London, Paris, and Los Angeles. Milan, Sydney, Miami Barcelona and Madrid followed. This was the first time the two Iberian cities were ranked in the Top Ten.

Top movers included Hong Kong, Madrid and Melbourne. In the battle for the Subcontinent Mumbai again outdistanced Delhi, while Sao Paulo continued its leadership over Rio, Buenos Aires and Mexico City in Latin America. Top newcomers to the expanded list included No.17 Amsterdam, Nos. 23 and 25 Cape Town and Johannesburg, No. 27 Vienna and No. 32, Bali.

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Posted in Fashion, Fashion Capitals | Edit | No Comments »

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Top Global Fashion Capitals 2010

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Barcelona and Madrid Move into the Top Ten; Rome Plummets

Hong Kong overcomes both London and Paris

Austin, Texas. August 12, 2010. New York has regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009 according to the Global Language Monitor’s annual survey. Topping the list for 2010 are New York, Hong Kong, London, Paris, and Los Angeles. Milan, Sydney, Miami Barcelona and Madrid followed. This was the first time the two Iberian cities were ranked in the Top Ten.

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Top movers included Hong Kong, Madrid and Melbourne. In the battle for the Subcontinent Mumbai again outdistanced Delhi, while Sao Paulo continued its leadership over Rio, Buenos Aires and Mexico City in Latin America.

Top newcomers to the expanded list included No.17 Amsterdam, Nos. 23 and 25 Cape Town and Johannesburg, No. 27 Vienna and No. 32, Bali.

See the MSNBC Slideshow

In perhaps a harbinger of things to come, this is the first analysis where the traditional Big Five (New York, Paris, Milan, and Rome) did not dominate the global fashion scene.

“As the global fashion industry adjusted to the new economic reality, New York rebounded to the No. 1 spot it has now held for six of the last seven years,” said Rebecca Payack, the Manhattan-based fashion correspondent for the Global Language Monitor.

“This year’s list of the Top Fashion Capitols, shows the global fashion industry to remain in flux, with the relative decline of some of the previously leading players and formerly regional players emerging as significant new influences.”

The world ‘rag’ business is estimated to be over three trillion USD. Regional rankings are provided below.


This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere.

The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets..

The Top Fashion Capitols List was expanded to forty from thirty to reflect the various emerging and diverse players affecting the industry..

The Top Fashion Capitals of 2010, change from the 2009 rankings, and commentary follow.

1. New York (+1) – Reclaims the top spot which it sees as its rightful place.

2. Hong Kong (+5) – The highest ranking ever for an Asian city.

3. London (+2) – The first time, the No. 2 ranking goes to anyone other than the Classic Four (New York, Paris, London and Milan).

4. Paris (-1) – No. 1 in our hearts by No. 4 in the eyes of the media.

5. Los Angeles (+1) – Film is playing an ever more important place in the world of fashion.

6. Milano (-5) – Milan Fashion Week was widely considered a disappointment.

7. Sydney (+2) – Sydney and Melbourne are both energizing the fashion world from Oz.

8. Miami (+5) – strength in swimwear propels Miami into the Top Ten.

9. Barcelona (+5) – Once again, take the top spot in Iberia.

10. Madrid (+11) – Impressive leap into the Top Ten.

11. Melbourne (+14) – Sydney strides ahead; Melbourne even moreso.

12. Shanghai (+2) — Hong Kong and Shanghai both outpace Tokyo.

13. Sao Paulo (-5) – No. 1 in Latin America, again.

14. Tokyo (-2) – Maintaining a relatively strong message while slipping a bit.

15. Singapore (+5) – Strong fashion infrastructure helps it keep pace.

16. Las Vegas (-6) – Hard economic times make a dent in Vegas’ standing.

17. Amsterdam (NL) – Move on to the list for the first time.

18. Berlin (+1) – Hard work helps it main spot in the Top Twenty.

19. Rio de Janeiro (-1) – Strong Latin presence yet slips further behind Sao Paulo.

20. Moscow (+2) – Back in the Top Twenty where it belongs.

21. Dubai (-10) – Transformation of Burg Dubai into Burj Khalifa mirrors the local fashion industry’s trajectory for the year.

22. Rome (-18) – Steepest decline for the survey, ever.

23. Cape Town (NL) – Nice debut for a city known for its multicultural beauty

24. Buenos Aires (0) – Remains No. 3 in Latin America reflecting its glorious past.

25. Johannesburg (NL) – A big year for South Africa with two debuts in the Top Twenty-five.

26. Prague (+3) – Proud city further strengthens its fashion credentials.

27. Vienna (NL) – Strong debut for the capital of the old Hapsburg Empire.

28. Mumbai (-12) – Mumbai falls out of the Top Twenty, but Delhi falls further.

29. Mexico City (+1) – Tops in Central America, again.

30. New Delhi (-13) – Though strengthening its fashion infrastructure, falls further behind Mumbai

31. Santiago (-8) – Making fashion strides while slipping a bit.

32. Bali (NL) – Solid debut for the Indonesian Archipelago.

33. Stockholm (-7) – Once more, tops in Scandinavia.

34. Copenhagen (NL) – Debuts right behind Stockholm.

35. Bangkok (-8) – Falling further behind in the fashion race.

36. Warsaw (NL) – Moves into the top tier in 2010.

37. Chicago (NL) – The Second City makes the list for the first time.

38. Toronto (NL) – Toronto edges Montreal for the top Canadian entry.

39. Krakow (-11) – Maintains a rather unique and creative niche in the industry.

40. (Tie) Dallas (NL) – There are more than cowboys in this emerging regional capital.

40. (Tie) Atlanta (NL) – More than CNN is making an international impact from Hot ‘Lanta.

Nominated: Antwerpen, Caracas, Frankfurt, Medellin, Seoul

Top Fashion Capitals by Region (2010)

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Major influence of Fashion Night Out Cited

Miami leads Rio, Barcelona, Sydney & Bali in Swimwear

Austin, Texas. August 16, 2010 New York, Hong Kong, London, Sydney, Sao Paulo, Moscow, Dubai, Mumbai were announced as the Top Fashion Capitals by their respective regions in the Global Language Monitor’s annual analysis. Earlier GLM announced that New York had regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009. In addition, GLM announced that Miami beat Rio, Barcelona, Melbourne & Bali in the Swimwear category.


“The importance of the emerging regional fashion capitals demonstrate a major global re-alignment in the multi-trillion dollar global fashion industry,” said Bekka Payack, the Manhattan-based fashion correspondent for the Global Language Monitor. “The success of Fashion Night Out is but another example of the proliferation of the fashion culture worldwide.”


Tour the Top 22 Fashion Capitals of Four Seasons

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The Top Fashion Capitals by Region along with their place in the entire ranking are listed below.

Region, Fashion Capital, Overall Ranking

Asia:

  1. Hong Kong (2),
  2. Shanghai (12),
  3. Tokyo (14),
  4. Singapore (15),
  5. Bangkok (35)
  6. (Seoul) nominated

Australia and Oceania:

  1. Sydney (7),
  2. Melbourne (11),
  3. Bali (32)

Europe:

  1. London (3),
  2. Paris (4),
  3. Milano (6),
  4. Barcelona (9),
  5. Madrid (10),
  6. Amsterdam (17),
  7. Berlin (18),
  8. Rome (22),
  9. Stockholm (33),
  10. Copenhagen (34)
  11. (Frankfurt) nominated
  12. (Antwerpen) nominated

North America:

  1. New York (1),
  2. Los Angeles (5),
  3. Miami (8),
  4. Las Vegas (16),
  5. Chicago (37),
  6. Toronto (38),
  7. Dallas (40),
  8. Atlanta (40)
  9. (Vancouver) nominated
  10. (San Francisco) nominated

India:

  1. Mumbai (28),
  2. New Delhi (30)

Latin America:

  1. Sao Paulo (13),
  2. Rio de Janeiro (19),
  3. Buenos Aires (24),
  4. Mexico City (29)
  5. Santiago (31)

Middle and Eastern Europe:

  1. Moscow (20),
  2. Prague (26),
  3. Vienna (27),
  4. Warsaw (36),
  5. Krakow (39)

Middle East and Africa:

  1. Dubai (21),
  2. Cape Town (23),
  3. Johannesburg (25)

The Fashion Capitals for Swimwear along with their place in the entire ranking are listed below.

Swimwear Fashion Capital Rank, Overall Ranking

  1. Miami (8)
  2. Rio de Janeiro (19)
  3. Barcelona (9)
  4. Sydney (7)
  5. Bali (32)

These exclusive rankings are based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

In 2010, the Top Fashion Capitals List was expanded to forty from thirty to reflect the various emerging and diverse players affecting the industry.

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Lady Gaga Top Fashion Buzzword of Upcoming Season (2010)

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Michelle Obama Falls from No.2 to No. 15

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Austin, TX February 2, 2010 – Lady GaGa, the enigmatic yet near ubiquitous performance artist, was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor. This is the first time that a name has topped the GLM’s rankings. Immediately following were ‘leggins 2.0,’ ‘no pants,’ ‘off-shoulder,” and ‘chandlier’ as in earrings. Rounding out the Top Ten were the ‘boyfriend’ craze, ‘peek-a-boos,’ ‘camos’ as in camouflage, ‘Hippie Luxe,’ and ‘Armadillo’. Michelle Obama as a fashion icon was reflected in the term ‘Mobama. Mercedes Fashion Week for the fall 2010 collections begins on February 11th in New York City, followed by the shows in the other major fashion capitals: London, Milan, and Paris.

Schott’s Vocab New York Times


“The relationship between Stefani Germanotta, the girl from Yonkers, and haute couture may not be intuitively obvious, until you realize that Stefani would soon grow into one Lady GaGa,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor. “The fact remains that the world of fashion has been duly impacted by her in ways some subtle and some rather profound.”

The words were chosen from the global fashion media and nominated by key fashionistas from around the world. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Buzzwords with commentary follow:

1. Lady Gaga — Enigmatic performance artist has had outsized impact on the world of fashion.

2. Leggins 2.0 – Flourishing from Milano to Main Street, leggings are now differentiated as jeggings (jeans + leggings) and meggings (male leggings), and the like.

3. No pants – Hot pants for the 21st Century; not much pant (see Lady GaGa).

4. Off-shoulder – One shoulder and Off-the-shoulder asymmetrics are now combined with cutouts, draping, or heritage stylings.

5. Chandeliers — Earrings, that is.

6. Boyfriend (the jacket, jeans etc) – It’s getting to be like an Audrey Hepburn movie out there with boyfriend jackets, jeans and the like.

7. Peek-a-boo – Peek-a-boo fashion is back once again; this time as cutouts.

8. Camos – Camouflage is back, this time with an Urban Jungle vibe.

9. Hippie-luxe – Haute Hippies? That’s the Hippie Luxe movement inspired by the 40th anniversary of that classic New York Daily News headline: “600,000 Hippies Mired in Mud”.

10. Armadillos – Shaped like a lobster, made of Python, and called Armadillos — the highly controversial sculpted shoe designs of Alexander McQueen.

11. Mixed prints – Mixing various print in sometimes surprising ways: florals, tropicals, geometrics, polka dots, psychedelics, modernism-inspired, even plaids.

12. Embellishments – Delicate, all, including ruffles, transparency and tulle.

13. Ethical fashion – Echoes of PETA here. No furs, no armadillos, no leather.

14. Fashion 2.0 – Incorporating streaming techniques that bring designer showcases and shows to the buyers and consumers in real time.

15. MObama – OK, so she wears ‘mom’ jeans, but everyone seems to notice, after all Michelle is The Mobama.

Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey. In 2009, Milan upended New York after a five-year reign as the Top Fashion Capital followed by New York, Paris, Rome and London. Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged. In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.

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Milan Upends New York as Top Fashion Capital

Paris, Rome, London follow.

Hong Kong and Sao Paulo break into the Top 10

Barcelona and Miami surge. Mumbai outdistances Delhi.

Austin, Texas. July 20, 2009. Milan has upended New York after a five year reign as the Top Fashion Capital in the Global Language Monitor’s annual global survey. Topping the list for 2009 were Milan, New York, Paris, Rome and London follow. Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged. In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.

Read: Milan Strides Past New York as World’s Fashion Capital (Reuters)

“The global economic restructuring has affected the fashion industry just as it has touched everything else,” said Millie L. Payack, director and fashion correspondent for the Global Language Monitor. “The catwalks were still crowded though with the lights dimmer, the hype a bit more restrained, and ‘recessionistas,’ of course, thriving”.

Though Milan dethroning New York, the Big Five (Milan, New York, Paris, Rome, and London) continued their domination of global fashion.

The world ‘rag’ business is estimated to be over three trillion USD. Regional rankings are provided below.

This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Thirty Fashion Capitals, change from 2008 ranking, and commentary follow.

1. Milano (+3) – Not only overtakes New York but also Rome and Paris.

2. New York (-1) – Knocked out of Top Spot by Milano after a five-year run.

3. Paris (0) – No 1. in our hearts but No. 3 in the media.

4. Rome (-2) — The Eternal City still reigns strong.

5. London (0) – London remains the laggard of the Fashion Elite.

6. Los Angeles (0) – Holding its own at No. 6.

7. Hong Kong (+4) – Leaps over Sydney and Tokyo to seize the lead in Asia/Pacific.

8. Sao Paulo (+25) – A remarkable rise, now dominating the Latin-American scene.

9. Sydney (-2) – Solidly in the Top 10 while Melbourne sinks.

10. Las Vegas (-2) – Intense media spotlight ensures a top ranking.

11. Dubai (+1) – An unlimited budget continually exceeded.

12. Tokyo (-2) – Loses a bit of luster as it slips out of the Top 10.

13. Miami (+13) – Driven by its dominance in swimwear.

14. Barcelona (+11) – Takes the Iberian spotlight.

15. Shanghai (-2) — Now third in the China/Japan rivalry.

16. Mumbai (+6) – In neck-and-neck race for primacy on the Subcontinent.

17. New Delhi (+7) – Both Delhi and Mumbai break into Top 20.

18. Rio de Janeiro (+12) – Comes on strong but Sao Paulo is stronger.

19. Berlin (-10) – Hurt by weak showing in the ‘haute’ category.

20. Singapore (-6) – Fashion infrastructure strong, but hurt by the economy.

21. Madrid (-6) – Barcelona takes the Iberian crown.

22. Moscow (-6) – Remains strong as it drops out of the Top 20.

23. Santiago (-6) – Now third behind Sao Paulo and Rio in Latin America.

24. Buenos Aires (-4) – Strong in new interpretations of classic fashion.

25. Melbourne (-7) — Slips out of Top 20 as Sydney strives ahead.

26. Stockholm (-7) – Tops in Scandinavia with Copenhagen No. 2.

27. Bangkok (+7) – Breaks into the top tier of Asian Fashion.

28. Krakow (-1) – Hold an increasingly intriguing niche in Middle Europe.

29. Prague (-1) – Strengthening its position as a fashion capitol.

30. Mexico City (Not Listed) – First time on the list.

Others in the ranking in order: Dallas, Toronto, Montreal, Copenhagen, Amsterdam, Frankfurt

Johannesburg, Cape Town, Atlanta

Regional Rankings:

Asia and Oceania: Hong Kong, Sydney, Tokyo, Shanghai, Singapore, Melbourne, Bangkok

Europe: Milano, Paris, Rome, London, Barcelona, Berlin, Madrid, Stockholm, (Copenhagen, Amsterdam, Frankfurt)

India: Mumbai, New Delhi

Latin America: Sao Paulo, Rio de Janeiro, Santiago, Buenos Aries, Mexico City

Middle and Eastern Europe: Moscow, Krakow, Prague

Middle East and Africa: Dubai, (Johannesburg, Cape Town)

North America: New York, LA, Las Vegas, Miami, (Dallas, Toronto, Montreal, Atlanta)

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Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator

Top FashionSpeak of Upcoming Fall/Winter 2009/10 Season

Austin, TX February 5, 2009 – Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator were named the Top Fashion Buzzwords of the of Upcoming Fall/Winter 2009/10 Season by the Global Language Monitor. New York Fashion Week begins February 12th.


The words were chosen from those gathered from the worldwide fashion media and nominated by key fashionistas. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

“The fashion world is affected by the global economic meltdown like everyone else this year and are reflected in this season’s buzzwords,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor.” Another significant influence is that of Michele Obama as the first Lady of the United States, who already is subject of vast Internet and Blogosphere buzz.”

The Top Fashion Buzzwords with commentary, follow:

1. Chiconomics – The drive to chicness remains strong though affected by economic crisis.

2. Michele Obama – Michelle says ‘Yes, we can!’ to bringing back a sense of fashion to the White House; further popularizes the single-shoulder look.

3. Sheer (not see-through, please!) – Though sheer is synonymous with see-through often to embarrassing results (See Renée Zellweger at the Golden Globes.)

4. Metallics – Move over silver and gold this year it’s coppers and bronze as well as pewter tones.

5. Gladiators – From chunky platforms to criss-crossed flats, one of the biggest shoe trends of the new century.

6. Recessionista — Fashion designers, trend-setters and icons set out to weather the world economic crisis.

7. Voluminous – As in volume-mungous. Sometimes combined with the sheer look to dramatic results.

8. Ferosh – A combination of ‘fierce’ and ‘ferociousness’ popularized by Project Runway’s Christian Siriano.

9. Shoe Boot – Or booties, favored by fashion-forward A-listers.

10. Lemongrass – The color of Ms. Obama’s Inauguration gown (designed by Isabel Toledo).

11. Draping or Grecian or goddess – The Greco-Roman goddess look continues its 2500-year comeback.

12. Eco-Fashion – Couture with carbon-offsetting properties; the Green movement has not invaded haute couture – yet.

13. On Trend – The ’oh so trendy’ way to say trendy.

14. Ethnicware – Also known as Multicutural.

15. Fast Fashion – The successor to High Street; the ability to produce low-cost knock-offs, includes such retailers as H&M and Target.

16. Fruit Salad (or Macedonian) – Mixed prints are big and bold.

17. Tie-dyed Silk – Black silk is everywhere even in tie-dyed creations.

18. Muffin Top fashion – No worries on the runway but a muffin top is seen when the belly spills over the waistband in exposed ‘midriff’ fashion.

19. Palettes – Including Mimosa (yellow) and Blue Iris (purple).

20. Tribe – Fashion tribes are still en vogue whether hipsters or EMOs.

Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey. Topping the list for 2008 were New York, Rome, Paris, Milan, London, Los Angeles, Sydney, Las Vegas, Berlin and Tokyo. Madrid (No. 15), Stockholm (No. 20), Cape Town (No. 23) and New Delhi (No. 24) broke into the Top 25. Notble movement included Sydney moving up five spots to No.7 and Dubai jumping up twelve spots to No.12.

Top Fashion Cities of 2008 Named in Annual Survey

Austin, Texas. July 15, 2008. MetaNewsWire. The Top Fashion Cities of 2007 have been named by the Global Language Monitor (www.LanguageMonitor.com) in its annual global survey. Topping the list for 2008 are New York, Rome, Paris, Milan, London, Los Angeles, Sydney, Las Vegas, Berlin and Tokyo. Madrid (No. 15), Stockholm (No. 20), Cape Town (No. 23) and New Delhi (No. 24) broke into the Top 25. Falling off the list were Sao Paolo and Bangkok.

Other notable movement included Sydney moving up five spots to No.7 and Dubai jumping up twelve spots to No.12.

View the Reuters Fashion Capitals Slide Show and Story


“Our yearly rankings clearly reinforce recent trends: the Big Five (New York, Rome, Paris, Milan, and London), far and away dominate the world of fashion, especially in the eyes of the print and electronic media, as well as on the internet. At the same time, the second tier of the cities in the world fashion rankings are coming on strong,” said Millie Lorenzo Payack, Fashion Correspondent and Director of the Global Language Monitor. “And, by the way, money spent on media outreach can, indeed, make a difference; witness Dubai.” The world ‘rag’ business is estimated to be close to one half trillion USD. Regional rankings are provided below.

The View from Italia

This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Cities, 2008 ranking, last year’s rank, and commentary follow.

  1. New YorkNo. 1 for the fifth year running.
  2. Rome (2) – The Eternal City, again, a strong No. 2.
  3. Paris (3) – Perhaps No. 1 in the world’s hearts and mind – but not the media’s.
  4. Milan (5) – Overtakes London in this survey.
  5. London (4) – The Elite Five far outdistance the rest.
  6. Los Angeles (6) – LA knocks on the door of the Elite Five.
  7. Sydney (12) – Sydney makes a huge move, breaking into the Top 10.
  8. Las Vegas (9) – The intense media spotlight improves Vegas’ ranking.
  9. Berlin (11) – Berlin continues its very strong presence.
  10. Tokyo (6) – Tokyo remains the capital of the Asian Fashion Industry.
  11. Hong Kong (8) – Threatening to move ahead of Tokyo.
  12. Dubai (24) – Massive marketing fueled by petrodollars can make an impact.
  13. Shanghai (14) – Vies with Hong Kong for the lead in China.
  14. Singapore (10) – Significant fashion infrastructure keeps its ranking strong.
  15. Madrid (New) – Reasserts the Iberian fashion lead over Barcelona.
  16. Moscow (16) – Firmly ensconces itself in the Top Twenty.
  17. Santiago (19) – Leads Latin America.
  18. Melbourne (15) – Take a second seat to a high-flying Sydney.
  19. Stockholm (New) – First Scandinavian on the list.
  20. Buenos Aires (22) – Traditional leader in fashion continues to move up the rankings.
  21. Johannesburg (23) – Joburg improves two spots.
  22. Mumbai (18) – Mumbai again leads the Subcontinent.
  23. Cape Town (New) – Joburg’s rival is new to the list.
  24. New Delhi (New) – New Delhi makes the List, but still is outpaced by Bollywood.
  25. Barcelona (13) – Still in the Top Twenty-five though Madrid has strong lead.
  26. Miami (New) – Makes the list on its leadership in swimwear.
  27. Krakow (25) – Shares the neo-Bohemian spotlight with Prague.
  28. Prague (New) – No neo about this rising center of fashion.
  29. Toronto (New) — First Canadian city on the list; Montreal just missed the rankings.
  30. Rio de Janeiro (20) – Strong Latin American No. 3 outpacing Sao Paolo.

Others in the rankings included Copenhagen, Montreal, Sao Paolo, and Bangkok

Regional Rankings:

Asia and Oceania: Sydney, Tokyo, Hong Kong, Shanghai, Singapore, Melbourne (Bangkok)

Europe: Rome, Paris, Milano, London, Berlin, Madrid, Stockholm, Barcelona (Copenhagen)

India: Mumbai, New Delhi

Latin America: Santiago, Buenos Aires, Rio de Janeiro (Sao Paolo)

Middle and Eastern Europe: Moscow, Krakow, Prague

Middle East and Africa: Dubai, Johannesburg, Cape Town

North America: New York, LA, Las Vegas, Miami, Toronto (Montreal)

Top 25 Fashion Capitals of 2007 Named:

Former backwaters emerge on global scene

To See the Video Click Here

San Diego. August 1, 2007. (Updated) The Top Fashion Cities of 2007 have been named by the Global Language Monitor in its annual global survey. Topping the list for 2007 are New York, Rome, Paris, London, Milan, Tokyo, Los Angeles, Hong Kong, Las Vegas, and Singapore. Breaking into the Top 25 were Berlin (No. 11), Shanghai (No, 14), Moscow (No. 16) and Dubai (No. 24). Other notable rankings included Shanghai at No. 14, Sydney and Melbourne at Nos. 12 and 15 respectively, and the Fashion Quartet of South America: Santiago, Rio de Janeiro, Sao Palo, and Buenos Aires. No. 25 was Krakow making the ranking apparently because of it emerging status as center of neo-Bohemian influence.


New York replaced Paris as the Fashion Capital of the world four years ago.

“The ranking is surprising in a number of ways, most of which relate to the changing nature of the Global Fashion Industry, said Millie Lorenzo Payack, Fashion Correspondent and Director of the Global Language Monitor. “Cities that recently would have been considered fashion backwaters – or worse, are now emerging as significant regional hubs.” This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm, that tracks words and phrases in the print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

Ranking and Commentary

1. New York — Far and away No.1 by every index

2. Rome — Beats out Paris, London and Milan

3. Paris — Heartbeat of the fashion world

4. London — Pulsing with creative energy

5. Milan — Perennial contender for No. 1

6. Tokyo — Gaining global influence

7. Los Angeles — Will Posh Spice impact Ranking?

8. Hong Kong — No. 1 in South Asia

9. Las Vegas — Emerging as vibrant fashion center

10. Singapore — Strong regional hub

11. Berlin — Big fashion push & its working

12. Sydney — OZ scores two in the Top 20

13. Barcelona — Regional center grows in stature

14. Shanghai — China breaks into the Big Time

15. Melbourne — Ranks a smidgen behind Sydney

16. Moscow — Lenin would not be amused

17. Bangkok — Realizing its dream

18. Mumbai — Indian fashion influences globe

19. Santiago — Major strides for a proud nation

20. Rio de Janeiro — More than Carnivale and Ipanema

21. Sao Paolo — Money and fashion DO mix

22. Buenos Aires — Seat of Classic Beauty returns

23. Johannesburg — A first for Africa

24. Dubai Dubai? — Yes, Dubai

25. Krakow — Neo-Bohemia thrives

The ‘Skirt With No Name’ Challenges Linguists — and the Fashion Elite

– Gypsy, Tiered, Flouncy, Bouncy, or Boho?

counter customizable free hit

San Diego, Calif. August 6, 2005. The ‘Skirt With No Name’ has become a linguistic wonder since, unlike most mass-merchandized products with apparent global appeal — it has no name, or rather none generally accepted by the consumers, who have come up with a plethora of names to describe it. “It’s as if Motorola has introduced a new model of its popular ‘Moto’ phones or Toyota a new Lexus sedan only to have the consumer ignore the names bestowed upon them by their respective marketers and insist upon using their own particular favorite,” said Paul JJ Payack, President and the WordMan for the Global Language Monitor.


Preliminary analysis using the Global Language Monitors proprietary Predictive Quantities Indicator (PQI), have come up with the top names used to describe the apparel. Using this analysis, ‘tiered’ seems to have settled in as the most popular description followed by ‘peasant’, ‘gypsy,’ and ‘flouncy’. The PQI tracks specified words and phrases in the global print and electronic media and on the Internet. The words and phrases are tracked in relation to their frequency, contextual usage and appearance.

Apparently the skirt is selling well around the globe. It has been suggested that the skirt originated in Mexico, was inspired by the burgeoning Bollywood studios, is a throwback to California ’60s Hippie Culture, or the sudden ‘coolness’ of all things Gypsy.

“There has been a global groundswell of demand for The Nameless Skirt, after having been by-passed on the runways of Milano, Paris and New York,” said Millie Lorenzo Payack, Director and Fashion Correspondent of The Global Language Monitor, “And the fact that the ‘tiered skirt’ comes in such an unusually large number of variations that might be worn to work, dinner or dancing seems to account for the wide variation of names accorded the product”.

The complete list of names, and commentary, associated with the skirt follow.

1. Tiered — Though it’s not always tiered only adds to the confusion surrounding the name.

2. Peasant (sometimes Pioneer) — Throwback to California ’60s Hippie Culture.

3. Gypsy — A tribute to the current popularity of All Things Gypsy.

4. Flouncy — A favorite of teenage girls who favor the short, circle cut (from ‘flounce’ meaning fringe, frill, trim, edging, and furbelow).

5. Boho — The ‘Oh so cool’ description (from Bohemian).

6. Crinkled — Actually meaning ‘crinkle’ as in ‘wrinkle’.

7. Voile — Many ‘high-end’ shops favor the French mystique.

8. Gauze — A thin or transparent fabric with a loose, open weave.

9. Bollywood — As in ‘Hollywood,’ the Mumbai-based film industry in India.

10. Indian — As in Bollywood, though some associate with a Native American influence.

Read: The Gypsy Boho Phenomenon (UK)

Oh So! au courant Fashion Buzzwords

  • Boho
  • Bollywood
  • Fashionista
  • Juicy
  • Confection
  • The New Black
  • Artisanal
  • Fashion faux paux
  • Flouncy
  • Vintage
  • Harajutu
  • Atelier
  • Rag trade
  • Gypsy
  • Sassy
  • Who are you wearing?

Wardrobe Malfunction Selected ‘HollyWORD’ of the Year in Banner Year for Hollywood Impact on Language

Milan upends New York as Top Fashion Capital

Paris, Rome, London follow.

Hong Kong and Sao Paulo break into the Top 10

Barcelona and Miami surge. Mumbai outdistances Delhi.

Austin, Texas. July 20, 2009. Milan has upended New York after a five year reign as the Top Fashion Capital in the Global Language Monitor’s annual global survey. Topping the list for 2009 were Milan, New York, Paris, Rome and London follow. Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged. In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.

“The global economic restructuring has affected the fashion industry just as it has touched everything else,” said Millie L. Payack, director and fashion correspondent for the Global Language Monitor. “The catwalks were still crowded though with the lights dimmer, the hype a bit more restrained, and ‘recessionistas,’ of course, thriving”.

Though Milan dethroning New York, the Big Five (Milan, New York, Paris, Rome, and London) continued their domination of global fashion.

The world ‘rag’ business is estimated to be over three trillion USD. Regional rankings are provided below.

This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Thirty Fashion Capitals, change from 2008 ranking, and commentary follow.

1. Milano (+3) – Not only overtakes New York but also Rome and Paris.

2. New York (-1) – Knocked out of Top Spot by Milano after a five-year run.

3. Paris (0) – No 1. in our hearts but No. 3 in the media.

4. Rome (-2) — The Eternal City still reigns strong.

5. London (0) – London remains the laggard of the Fashion Elite.

6. Los Angeles (0) – Holding its own at No. 6.

7. Hong Kong (+4) – Leaps over Sydney and Tokyo to seize the lead in Asia/Pacific.

8. Sao Paulo (+25) – A remarkable rise, now dominating the Latin-American scene.

9. Sydney (-2) – Solidly in the Top 10 while Melbourne sinks.

10. Las Vegas (-2) – Intense media spotlight ensures a top ranking.

11. Dubai (+1) – An unlimited budget continually exceeded.

12. Tokyo (-2) – Loses a bit of luster as it slips out of the Top 10.

13. Miami (+13) – Driven by its dominance in swimwear.

14. Barcelona (+11) – Takes the Iberian spotlight.

15. Shanghai (-2) — Now third in the China/Japan rivalry.

16. Mumbai (+6) – In neck-and-neck race for primacy on the Subcontinent.

17. New Delhi (+7) – Both Delhi and Mumbai break into Top 20.

18. Rio de Janeiro (+12) – Comes on strong but Sao Paulo is stronger.

19. Berlin (-10) – Hurt by weak showing in the ‘haute’ category.

20. Singapore (-6) – Fashion infrastructure strong, but hurt by the economy.

21. Madrid (-6) – Barcelona takes the Iberian crown.

22. Moscow (-6) – Remains strong as it drops out of the Top 20.

23. Santiago (-6) – Now third behind Sao Paulo and Rio in Latin America.

24. Buenos Aires (-4) – Strong in new interpretations of classic fashion.

25. Melbourne (-7) — Slips out of Top 20 as Sydney strives ahead.

26. Stockholm (-7) – Tops in Scandinavia with Copenhagen No. 2.

27. Bangkok (+7) – Breaks into the top tier of Asian Fashion.

28. Krakow (-1) – Hold an increasingly intriguing niche in Middle Europe.

29. Prague (-1) – Strengthening its position as a fashion capitol.

30. Mexico City (Not Listed) – First time on the list.

Others in the ranking in order: Dallas, Toronto, Montreal, Copenhagen, Amsterdam, Frankfurt

Johannesburg, Cape Town, Atlanta

Regional Rankings:

Asia and Oceania: Hong Kong, Sydney, Tokyo, Shanghai, Singapore, Melbourne, Bangkok

Europe: Milano, Paris, Rome, London, Barcelona, Berlin, Madrid, Stockholm, (Copenhagen, Amsterdam, Frankfurt)

India: Mumbai, New Delhi

Latin America: Sao Paulo, Rio de Janeiro, Santiago, Buenos Aries, Mexico City

Middle and Eastern Europe: Moscow, Krakow, Prague

Middle East and Africa: Dubai, (Johannesburg, Cape Town)

North America: New York, LA, Las Vegas, Miami, (Dallas, Toronto, Montreal, Atlanta)

About the Global Language Monitor

Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture. GLM’s staff and a global network of academics, professional wordsmiths and bibliophiles, monitor the latest trends in the evolution of language, word usage and word choices.

Payack’s latest book is A Million Words and Counting: How the English Language is Rewriting the World (Kensington: New York, 2008).

The GLM has been cited by CNN, The Wall Street Journal, Reuters, Associated Press, UPI, Knight-Ridder, USAToday, Washington Post, Chicago Tribune, L.A. Times, The New York Times, NPR, Fox News, ABC, NBC, CBS, Chinese People’s Daily, The Sydney Morning Herald, The BBC, the Australian Broadcasting Company, CBC, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents. For more information, call 1.925.367.7557 or go to www.LanguageMonitor.com.



Top FashionSpeak of Fall 2009/10 Season

Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator

 

 

Top FashionSpeak of Upcoming Fall/Winter 2009/10 Season

 

Austin, TX February 5, 2009 – Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator were named the Top Fashion Buzzwords of the of Upcoming Fall/Winter 2009/10 Season by the Global Language Monitor (www.LanguageMonitor.com).  New York Fashion Week begins February 12th.

The words were chosen from those gathered from the worldwide fashion media and nominated by key fashionistas. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

“The fashion world is affected by the global economic meltdown like everyone else this year and are reflected in this season’s buzzwords,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor.”  Another significant influence is that of Michele Obama as the first Lady of the United States, who already is subject of vast Internet and Blogosphere buzz.”  

The Top Fashion Buzzwords with commentary, follow: 

1.     Chiconomics – The drive to chicness remains strong though affected by economic crisis.

2.     Michele Obama – Michelle says ‘Yes, we can!’ to bringing back a sense of fashion to the White House; further popularizes the single-shoulder look.

3.     Sheer (not see-through, please!) – Though sheer is synonymous with see-through often to embarrassing results (See Renée Zellweger at the Golden Globes.)

4.     Metallics – Move over silver and gold this year it’s coppers and bronze as well as pewter tones.

5.     Gladiators – From chunky platforms to criss-crossed flats, one of the biggest shoe trends of the new century.

6.     Recessionista — Fashion designers, trend-setters and icons set out to weather the world economic crisis.

7.     Voluminous – As in volume-mungous.  Sometimes combined with the sheer look to dramatic results. 

8.     Ferosh – A combination of ‘fierce’ and ‘ferociousness’ popularized by Project Runway’s Christian Siriano.

9.     Shoe Boot – Or booties, favored by fashion-forward A-listers.

10.  Lemongrass – The color of Ms. Obama’s Inauguration gown (designed by Isabel Toledo).

11.  Draping or Grecian or goddess – The Greco-Roman goddess look continues its 2500-year comeback.

12.  Eco-Fashion – Couture with carbon-offsetting properties; the Green movement has not invaded haute couture – yet.

13.  On Trend – The ’oh so trendy’ way to say trendy.

14.  Ethnicware – Also known as Multicutural.

15.  Fast Fashion – The successor to High Street; the ability to produce low-cost knock-offs, includes such retailers as H&M and Target.

16.  Fruit Salad (or Macedonian) – Mixed prints are big and bold.

17.  Tie-dyed Silk – Black silk is everywhere even in tie-dyed creations.

18.  Muffin Top fashion – No worries on the runway but a muffin top is seen  when the belly spills over the waistband in exposed ‘midriff’ fashion.

19.  Palettes – Including Mimosa (yellow) and Blue Iris (purple).

20.  Tribe – Fashion tribes are still en vogue whether hipsters or EMOs.

Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey.    Topping the list for 2008 were New York, Rome, Paris, Milan, London, Los Angeles, Sydney, Las Vegas, Berlin and Tokyo.  Madrid (No. 15), Stockholm (No. 20), Cape Town (No. 23) and New Delhi (No. 24) broke into the Top 25.  Notable movement included Sydney moving up five spots to No.7 and Dubai jumping up twelve spots to No.12. 



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