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Paris Towers Over World of Fashion as Top Global Fashion Capital for 2015

The Global Language Monitor’s 11th Annual Survey

Paris nearly doubled Scores of New York and London

Where’s Milano? (No. 6)

Paris Fashion Week, Autumn 2015, New York and Austin, Texas — Paris has stunned New York City toppling it from its one year reign as the Top Global Fashion Capital in the Global Language Monitor’s 11th Annual survey.   London remained in the third spot as did L.A.at No. 4.

Rounding out the Top Ten were Rome, Milano, Barcelona, Berlin and Madrid, followed by Tokyo.  Currently, there are fifty-six fashion capitals being charted, with a number under watch for 2016.  In 2015 GLM added one city to the analysis, Washington, DC,  which made a splash, er belly flopped, to No. 53.

Le Figaro
Paris redevient la capitale mondiale de la mode

 Moving up from No.12 to No.6 word ordinarily send the City’s Fashion Establishment into an ecstatic state.  No so, if you are Milano. And especially so if you followed Roma, at No. 5.

Last March, Milano was the Top Fashion Buzzword for 2015 followed by, Suede, Booty, and Kate’s Baby Girl. However, this is a far cry from the Top Global Fashion Capital ranking, where Milano then ranked No. 12.   Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’.  Recent reports from Milano Moda Donna 2015 were mixed

Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four (with Paris, New York and London).   Currently, the No. 4 spot is occupied by LA, which GLM sees as representing the Red Carpet phenomenon.

After an extraordinary two-year reign (2011-2012), London has settled into the No. 3 spot, comfortably behind Paris and New York — for the second year in a row.    London also took the third spot in all four major areas of measurement used in determining the annual rankings for the Global Language Monitor.

London Fashion Week Settles Firmly into the No. 3 Spot
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Last year New York topped Paris by less than .05%, the tightest margin ever; this year Paris returned the favor — and then some — by nearly doubling New York’s score.  In another first, Paris topped all four categories worldwide.
“In a world torn by war, repression, and the brutal subjugation of women and girls, fashion remains a bastion of self-expression.” said Paul JJ Payack, Chief Word Analyst and president of GLM.  “And fashion can be a force for good that can be experienced in a positive manner in every culture and tradition.”
11th Annual Top Global Fashion Capitals Coming in August 2015
Sydney remains strong as Melbourne falters; for the first time New Delhi and Mumbai resulted in a virtual dead heat.
The Global Fashion Capitals for Swimwear were Miami, Barcelona, and Bali.

Barcelona, Berlin and Madrid remain hot as does what we are calling the East Asian Cluster:  Tokyo, Singapore, Shanghai and Hong Kong.  Seoul remains on the outside, very outside, of the cluster at No. 56.

 The Top Global Fashion Capital Rankings are listed below, in the format: Ranking, Fashion Capital, and Previous Position.
Top Global Fashion Capitals 1 to 25
Top Global Fashion Capitals 26 to End
The Watch List for 2016 includes: Abidjan, Accra, Auckland, Beirut, Jakarta, Kuala Lampur, and Lagos.

Top Fashion Capitals by Region

Europe:
Paris, London, Rome, Milano, Barcelona, Berlin, Madrid, Florence, Monaco, Amsterdam, Antwerp, Copenhagen, Stockholm, and Frankfurt.
India:
Mumbai, New Delhi (statistical dead heat)
Australia:
Sydney, Melbourne
East Asia:
Tokyo, Singapore, Shanghai and Hong Kong. Seoul
RSA:
Cape Town, Johannesburg
Middle Europe:
Moscow, Prague, Vienna, St Petersburg, Warsaw and Krakow
Canada:
Toronto, Montreal,and Vancouver,
Mideast:
Dubai, Abu Dhabi
Spain:
Barcelona, Madrid
Latin America:
Sao Paulo, Rio de Janerio, Buenos Aires, Caracas, , Santiago and Mexico City
Regional US:
New York, Los Angeles, Miami, Dallas, Boston, Las Vegas, Chicago, Houston, Atlanta, San Francisco, Austin and Washington, DC
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the eleventh edition of the survey, which was first made public in 2007.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com

New York Takes Top Global Fashion Capital Title from London, edging past Paris

The Global Language Monitor’s 10th Annual Survey

 The Difference between New York and Paris was 0.05%    And No. 4?  Los Angeles! Yes, LA.

February Fashion Weeks, 2014 New York and Austin, Texas — New York was reclaimed the title of the Top Global Fashion Capital from London, which had held the tile for 2011 and 2012.  Paris, which also won the title of the Top Global Fashion Capital for Haute Couture, finished in the No. 2 spot overall.  New York and Paris were separated by 0.05%, the closest in the 10-year history of the Global Language Monitor’s survey.   In another development, Los Angeles moved into the esteemed Big  Four status, moving up five spots from 2012.

Coming Later in 2014:  The Global Fashion Capital Institute

Midtown Manhattan
Midtown Manhattan

. The rest of the Top Ten included:  Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.    Berlin solidified its position, while Antwerp completed it steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten.   Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty.  “New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry.” said Bekka Payack, New York-based Fashion Director  for The Global Language Monitor.

FT Logo

                                                                                                            Read Vanessa Friedman for a UK point of view.

“Paris, with the Top Haute Couture ranking, of course has a centuries-long heritage, having invented the very concept, also scored highly in the pret-a-porter category.  This year’s rankings also demonstrate the creative energy that is emerging worldwide in terms of fashion as a jobs, income and wealth generator, not to mention the prestige associated with exporting your fashion sense to the world.”

 

Read About the Top US Fashion Economic Powerhouses in AtlanticCities

 

Paris Fashion Globe
London Fashion Traffic by Big Ben

. The Top Global Fashion Capital Rankings are listed below, in the format:  Position, City, Change from 2012, and comment.

  1. New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
  2. Paris (+2) — The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
  3. London (-2) — London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
  4. Los Angeles (+5) — Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
  5. Barcelona (-2)  —  Espana, again, places two Fashion Capitals in the Top Fifteen.  Barcelona also wins the Top Fashion Capital for Swimwear.
  6. Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
  7. Berlin (+3)  — Berlin continues its steady rise moving deeper into the the elite ranks.
  8. Sydney (+7)  —  Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
  9. Antwerp (+2)  — Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
  10. Shanghai (+12) —  As China further emerges onto the world stage, Shanghai leads the fashion charge.
  11. Tokyo (+9) — Tokyo made a leap in 2013 that many consider long overdue.
  12. Milano (-4)  —  Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
  13. Florence (+3)  — Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
  14. Madrid (-9) —  Still strong in 2013,  further cementing its place among the elite Fashion Capitals.
  15. Sao Paulo (-8)  — Again, the Queen of Latin American Fashion Capitals.
  16. St. Petersburg (+35)  —  Russian comes into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising  Moscow.
  17. Moscow (+18)  —  Apparently a rising tide does, indeed, raise all ships as Moscow comes back strong from 2012.
  18. Singapore (+1)  —  Basically standing in place (and a good  place to stand) but now trailing both Shanghai and Tokyo.
  19. Miami (+20)  —  Miami is, indeed, more than swimwear; and the fashion world apparently recognizes it
  20. Hong Kong (-8)  —  Down another eight spots this year but still a strong global presence.
  21. Prague (+24)  —  Prague continues its well-deserved ascension up the Fashion Capital ladder.
  22. New Delhi (+26)  —  A major move for Delhi, the result of ‘sticking to the knitting’ (its traditional strengths) and focusing on them.
  23. Krakow (+10)  —  Krakow continues it curious and continuous expansion of influence.
  24. Warsaw (+19)  —  Warsaw, too, is finding its stride as a major regional player.
  25. Dallas (+21)  —  The Big D is now the top US regional Fashion Capital.
  26. Melbourne (-5)  —  Still solid but falling further behind Sydney in the race for the OZ title.
  27. Cape Town (+27)  —  In a major surprise, Cape Town leaps over Jo-burg or, rather, Jo-burg falls behind the Mother City.
  28. Rio de Janeiro (-11)  —  Rio, which has the upcoming World Cup and Summer Olympics in 2016, needs to keep pace with Sao Paulo.
  29. Chicago (+21)  —  The City of Big Shoulders continues to reach out as a global fashion contender.
  30. Buenos Aires (-17)  —  Buenos Aires’s native-born son, Jorge Mario Bergoglio, has won a major fashion award, as the city itself flourishes as a regional Fashion Capital
  31. Dubai (-3)  — A burgeoning global presence and the No. 1 Fashion Capital in the Middle East.
  32. Toronto (+21)  —  Makes a major move to take the lead in Canada, over Toronto (by one) and Montreal (by 15).
  33. Vancouver (-2)  —  VanCity is developing its own, distinctive fashion sense, finding admirers the world over.
  34. Las Vegas (-10)  —  Las Vegas is attempting to build a brand-new fashion infrastructure.
  35. Amsterdam (-8)  — Creative impulses continue to flow outward from the Netherlands.
  36. Stockholm  (-4)  —  Stockholm is now the Nordic Fashion Capital, with good reason.
  37. Johannesburg (-19)  — Jo-burg, continues in its role as a major regional center influencer.
  38.  ienna (-1)  —  The ancient imperial citadel continues to exert its classic fashion sense.
  39. Bali (-25)  —  Bali is a serious Fashion Capital for Swimwear, a strong annual contender.
  40. Boston ( 4)  —  Boston brings a classic sense of traditional American design with flashes of innovation.
  41. Mexico City (+6)  —  Finding its footing as a major Latin American Fashion Capital
  42. Houston (+7)  —  One of the three Texas cities to emerge in recent years.
  43. Copenhagen (-13)  —  Copenhagen and Stockholm continue to contend for leadership in the Nordic World.
  44. Monaco (-19)  —  Monte Carlo is, well, Monte Carlo.
  45. Mumbai (-7)  —  Over the last few years Delhi has surpassed Mumbai as the Fashion Capital of the Subcontinent.
  46. Atlanta (+9)  —  Atlanta, is now the Fashion Capital, as well as the Capital of the New South.
  47. Santiago (-21)  —  A solid, yet idiosyncratic, fashion presence in the sphere of Latin American Fashion.
  48. Montreal (+4)  —  An Old World presence in a thriving New World metropolis.
  49. Caracas (-26)  —  Working hard to maintain its traditional yet advanced fashion sensibilities.
  50. San Francisco (-9)  —  Continues to thrive as one of the two centers of outre (and odd) fashion in the US.
  51. Abu Dhabi (-11)  —  There are more vibrant outposts of fashion that are contending to replace Abu Dhabi on this list.
  52. Bangkok  (-23)  — Bangkok’s  fashion reputation reflected the decline of civil order  in Thailand
  53. Austin (-11)  —  The other thriving center of outre (and odd) fashion in the US.
  54. Frankfurt (-18)  —  Berlin’s towering  fashion stature overshadows Franfurt am Main.
  55. Seoul (-21)  —  The emerging Fashion Capital continues to build on its distinctive sense of Asian style.
  56. The Watch List for 2014 includes: Auckland, Beirut, Jakarta, Kuala Lampur, Tel Aviv, and a number of cities in Africa.Top Fashion Capitals by Region Europe:  Paris, London, Rome, Barcelona, Berlin, Antwerp, Milano, Florence, Madrid, Monaco, Amsterdam,  Stockholm, Copenhagen, and Frankfurt.India: New Delhi, MumbaiAustralia: Sydney, MelbourneAsia: Shanghai, Hong Kong, Singapore, Singapore, Bali

    RSA:  Cape Town, Johannesburg

    Middle Europe:  St Petersburg, Moscow, Prague, Vienna, Krakow, Warsaw

    Canada:  Toronto, Vancouver, Montreal

    Mideast:  Dubai, Abu Dhabi

    Iberia:  Barcelona, Madrid

    Latin America: Sao Paulo, Rio de Janerio, Buenos Aires, Mexico City, Santiago, Caracas

    Regional US:  New York, Los Angeles, Miami, Dallas,  Chicago, Las Vegas, Boston, Houston,  Atlanta, San Francisco, Austin

    About the Global Language Monitor This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.

    The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.