Top Trending Business Buzzwords for Global English in 2015

 

The World of Business as Reflected in English Language Buzzwords, Second Edition

Austin, Texas, June 17, 2015– The Global Language Monitor has announced the Top Business Buzzwords of the Year, for Global English, the world’s pre-eminent language of commerce.

“It is often noted that the world of business includes its own specialized vocabularly, and this can certainly be found in the English language, the business language of the planet,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.  “The Top Trending Business Buzzwords of 2015 represent some six continents, which continues to confirm the ever-expanding nature of the English language. This is the second annual ranking,”

​GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Girl-with-Big-Eyes-Reading

Top 50 Business Buzzwords

Rank, Previous Rank, Change, Business Buzzword, Comment

2015       2013       Change Business Buzzword           Comment

1              1              0              Content  — Far and away the No. 1 Business Buzzword leader

2              37           35           Net-Net – Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”

3              10           7              Big Data — Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us.

4              19           15           At-the-end-of-the-day — More likely the end of the quarter or fiscal year

5              2              -3            Social Media — Reality: Social media impacts less than 15% of the Web

6              15           9              Offline — ‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets, smarty TVs, not to mention all atomic clocks.

7              41           34           Face time– Before it was a product, it was a meeting with a C-Level executive.

8              9              1              Ping — High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packets to a network address to measure the time & quality of the response.

9              44           35           Rock-and-a-hard-place — A supposedly intractable situation though it usually gets back on track (Our ‘between Iraq and a hard place’ is being replaced because of the on-going political situation}

10           20           10           Win-Win Much — more positive than tie-tie or lose-lose

11           35           24           As if it was — Used some four times more than the correct, ‘as if it were’. You know, conditional voice.

12           7              -5            Utilize (rather than use) — Please deflate the diction and utilize the word ‘use’

13           5              -8            Literally  — Principally used in non-literal situation, e.g., “Literally, an explosion of laughter”.

14           11           -3            Any noun used as a verb — To concept. To ballpark, and the like ….

15           6              -9            Guru — Someone moderately skilled in a subject or particular field (cf. ‘rocket scientist’ or ‘brain surgeon’).

16           42           26           Re-purpose — Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed, including your job (or yourself).

17           8              -9            Robust — Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others

18           38           20           Value-add — P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)

19           4              -15          Transparency — Remains a goal far from corporate reality; perhaps a handy scale would be 1} Opaque, 2} Translucent, 3) Transparent.

20           12           -8            Seamless — Seldom actually seamless (Cf. Obamacare website), often merely ‘seemless’ or meaningless

21           3              -18          Sustainability — No. 1 Word in 2007; have been rising in BizBuzz every year

22           51           29           Hashtag — The number-sign and pound- sign grows more powerful every day.

23           16           -7            Bandwidth — Measurement of electronic communications devices to send and receive information with upper and lower limits

24           40           16           Glass is half-full — Used nine times more that glass is half empty …

25           22           -3            Pro-active — Evidently better than amateur-active

26           46           20           Quick-and-dirty — Cited tens of thousands of times; we prefer ‘quick-and-clean’

27           18           -9            Synergy — The interaction of two efforts that result in a greater return than the sum of the two

28           14           -14          The Cloud — Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two

29           36           7              In the Cloud — Yes, dwelling within the Cloud merits a special mention.

30           21           -9            Game changer — A step way below a paradigm-shift but still usually an exaggeration nonetheless.

31           48           17           Touch base — Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.

32           13           -19          Moving Forward — From the results of those countless ‘moving forwards’, moving sideways might be more appropriate

33           23           -10          Rock Star — What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?

34           39           5              Future proof — In reality an impossible feat because it assumes you are cognizant of future events; in Marketing, just another day of concepting.

35           47           12           Push the envelope — A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15).

36           33           -3            Ballpark — Another name for a ‘guesstimate’ (another baseball allusion).

37           31           -6            Multi-task — Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries leaders in the 1970s).

38           30           -8            110% — We believe it’s time to synchronize the exertion scale. As a hiring manager, how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten?

39           26           -13          Resonate — Produce or be filled with a deep, full, reverberating sound, belief or emotion

40           29           -11          Deliverable — An output, product, result, or outcome; a term of great flexibility.

41           27           -14          Monetize — The attempt to transmute Internet lead into gold.

42           34           -8            Flounder                — A ship might ‘founder’ along New England’s rocky coastline. Over time the act of foundering became collated with flounder the fish. Your grasp of the language is telegraphed by this confusion.

43           32           -11          Rocket science –One step up (or down) from a guru; equivalent to a Brain surgeon).

44           17           -27          New paradigm == Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product.

45           28           -17          Double Down — To double an investment in an already risky proposition.

46           43           -3            Brain surgery — One step up (or down) from a guru; equivalent to a Rocket Scientist.

47           45           -2            Bleeding edge — Leading edge of the leading edge (top ten per cent).

48           50           2              Low-hanging fruit — Easy pickin’s for the sales force; unfortunately, obsolete since 2008

49           24           -25          30,000 foot level — Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 foot level. Airlines typically fly at a 35,000 foot cruise level

50           49           -1            Herding cats — Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly impossible task.

51           25           -26          Out-of-the-Box (experience) — OOBE is evermore important to the marketing of consumer electronic devices.

This study is updated from earlier in the year.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.​

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com



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The Top Business Buzzwords of Global English for 2014

Second Annual Survey

The World of Business as Reflected in English Language Buzzwords

Austin, Texas, Easter Weekend, 2015– The Global Language Monitor has announced the Top Business Buzzwords of the Year, for Global English, the world’s pre-eminent language of commerce.

“It is often noted that the world of business includes its own specialized vocabularly, and this can certainly be found in the English language, the business language of the planet,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.  “TheTop 50 Global Business Buzzwords of 2014 represent some six continents, which continues to confirm the ever-expanding nature of the English language. This is the second annual ranking,”

​ GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
Top 50 Business Buzzwords
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.​
2014 2013 Change  Business Buzzword  Comment
1 1 0 Content Far and away the No. 1 BizBuzz leader
2 37 35 Net-Net Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”
3 10 7 Big Data Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us.
4 19 15 At-the-end-of-the-day More likely the end of the quarter or fiscal year
5 2 -3 Social Media Reality: Social media impacts less than 15% of the Web
6 15 9 Offline ‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets,smarty TVs, not to mention all atomic clocks.
7 41 34 Face time Before it was a product, it was a meeting with a C-Level executive.
8 9 1 Ping High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packres to a network address to measure the time & quality of the response.
9 44 35 Rock-and-a-hard-place A supposedly intractable situation though it usually gets back on track
10 20 10 Win-Win Much more positive than tie-tie or lose-lose
11 35 24 As if it was Used some four times more than the correct, ‘as if it were’. You know, conditional voice.
12 7 -5 Utilize (rather than use) Please deflate the diction and utilize the word ‘use’
13 5 -8 Literally Principally used in non-literal situation, eg, Literally, “an explosion of laughter”
14 11 -3 Any noun used as a verb To concept. to ballpark, and the like ….
15 6 -9 Guru Someone moderately skilled in a subject or particular field (cf ‘rocket scientist’ or ‘brain surgeon’)
16 42 26 Re-purpose Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed ,including your job (or yourself).
17 8 -9 Robust Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others
18 38 20 Value-add P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)
19 4 -15 Transparency Remains a goal far from corporate reality
20 12 -8 Seamless Seldom actually seamless (Cf Obamacare website), often merely ‘seemless’ or meaningless
21 3 -18 Sustainability No. 1 Word in 2007; have been rising in BizBuzz every year
22 51 29 Hashtag The number- and pound- sign grows evermore powerful
23 16 -7 Bandwidth Measurement of electronic communications devices to send and receive information with upper and lower limits
24 40 16 Glass is half-full Used nine times more that glass is half empty …
25 22 -3 Pro-active Evidently better than amateur-active
26 46 20 Quick-and-dirty Cited tens of thousands of times; we prefer ‘quick-and-clean’
27 18 -9 Synergy The interaction of two efforts that result in a greater return than the sum of the two
28 14 -14 The Cloud Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two
29 36 7 In the Cloud Yes, dwelling within the Cloud merits a special mention.
30 21 -9 Game changer A step below a paradigm-shift but exaggeration nonetheless
31 48 17 Touch base Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.
32 13 -19 Moving Forward From the results of those countless ‘moving forwards’, moving sideways might be more appropriate
33 23 -10 Rock Star What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?
34 39 5 Future proof In reality an impossible feat because it assumes you are cognizant of future events; in Marketing, just another day of concepting.
35 47 12 Push the envelope A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15)
36 33 -3 Ballpark Another name for a ‘guesstimate’.
37 31 -6 Multi-task Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries leaders in the 1970s).
38 30 -8 110% We believe it’s time to synchronize the exertion scale. As a hiring manager, how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten?
39 26 -13 Resonate Produce or be filled with a deep, full, reverberating sound, belief or emotion
40 29 -11 Deliverable An output, product, result, or outcome; a term of great flexibility.
41 27 -14 Monetize The attempt to transmute Internet lead into gold.
42 34 -8 Flounder A ship might ‘founder’ along New England’s rocky coastline. Over time the act of foundering became collated with flounder the fish. Your grasp of the language is telegraphed by this confusion.
43 32 -11 Rocket science One step up (or down) from a guru; equivalent to a Brain surgeon).
44 17 -27 New paradigm Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product
45 28 -17 Double Down To double an investment in an already risky proposition
46 43 -3 Brain surgery One step up (or down) from a guru; equivalent to a Rocket Scientist.
47 45 -2 Bleeding edge Leading edge of the leading edge (top ten per cent)
48 50 2 Low-hanging fruit Easy pickin’s for the sales force; unfortunately, obsolete since 2008
49 24 -25 30,000 ft level Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 ft level. Airlines actually fly at a 35,000 ft cruise level
50 49 -1 Herding cats Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly improbable task.
51 25 -26 Out-of-the-Box (experience) OOBE is number 25 on the list of TrendTopper

 

 



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The Various Global Language Monitor Word of the Year Schedules

GLM Words of the Year Schedules

No. 1, Words, Names and Phrases of 2014 will be announced during the US Thanksgiving Week, Tuesday November 25

No. 2, Top Business Buzzwords (50) will be announced in early December.

No.3, Top Words of the Quindecennial of the 21st century will be announced in mid-December.

No. 4, Top Words, One Hundred Years Hence & Map of the Re-federalized United States for 2114 A.D. later in December.

Words of the Year Already Announced:

 

Current Number of Words in the English Language is 1,027,770.5 (July 1, 2014 estimate)


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Top 50 Business Buzzwords of 2013

For the Top Business Buzzwords of 2014, the second annual survey,  click here

Global Language Monitor’s First Annual Global Survey 

Complements the Tops Words of 2013, click here.

,

AUSTIN, Texas  Holiday Weekend (Nov. 29 – Dec. 1, 2013) — The Global Language Monitor has announced its first annual Top 50 Global Business Buzzwords, a global survey.

Top 50 Global Business Buzzwords of 2013 represent some six continents, which continues to confirm the ever-expanding nature of the English language.”

Methodology:  GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Top 50 Business Buzzwords
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.

The Top Business Buzzwords of 2013 follow Rank / Word / Comments

  1. Content — Far and away the No. 1 BizBuzz leader

  2. Social Media — Reality: Social media impacts less than 15% of the Web

  3. Sustainability – No. 1 Word in 2007; have been rising in BizBuzz every year

  4. Transparency – Remains a goal far from corporate reality

  5. Literally – Principally used in non-literal situation, eg, Literally, “an explosion of laughter”

  6. Guru – Someone moderately skilled in a subject or particular field (cf ‘rocket scientist’ or ‘brain surgeon’)

  7. Utilize (rather than use) – Please deflate the diction and utilize the word ‘use’

  8. Robust – Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others

  9. Ping — High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packres to a network address to measure the time & quality of the response.

  10. Big Data — Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us. 

  11. Any noun used as a verb – to concept. to ballpark, and the like ….

  12. Seamless – Seldom actually seamless (Cf Obamacare website), often merely ‘seemless’ or meaningless

  13. Moving Forward — From the results of those countless ‘moving forwards’, moving sideways might be more appropriate

  14. The Cloud — Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two

  15. Offline – ‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets,smarty TVs, not to mention all atomic clocks.

  16. Bandwidth – Measurement of electronic communications devices to send and receive information with upper and lower limits

  17. New paradigm – Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product

  18. Synergy – The interaction of two efforts that result in a greater return than the sum of the two

  19. At-the-end-of-the-day — More likely the end of the quarter or fiscal year

  20. Win-Win — Much more positive than tie-tie or lose-lose

  21. Game changer – A step below a paradigm-shift but exaggeration nonetheless

  22. Pro-active – Evidently better than amateur-active

  23. Rock Star – What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?

  24. 30,000 ft level – Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 ft level. Airlines actually fly at a 35,000 ft cruise level

  25. Out-of-the-Box (experience) – OOBE is number 25 on the list of TrendTopper 

  26. Resonate – produce or be filled with a deep, full, reverberating sound, belief or emotion

  27. Monetize – The attempt to transmute Internet lead into gold.

  28. Double Down – To double an investment in an already risky proposition

  29. Deliverable – An output, product, result, or outcome; a term of great flexibility.

  30. 110% — We believe it’s time to synchronize the exertion scale. As a hiring manager how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten? 

  31. Multi-task – Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries in the 1970s).

  32. Rocket science – One step up (or down) from a guru; equivalent to a Brain surgeon).

  33. Ballpark – Another name for a ‘guesstimate’.

  34. Flounder – In history a fish found plentifully off the coast of New England, while a ship might ‘founder’ along it’s rocky coastline. Over time the act of foundering became collated with the fish. Your grasp of the language is telegraphed by this confusion.

  35. As if it was — As if it were, please. You know, conditional voice.

  36. In the Cloud — Yes, dwelling within the Cloud merits a special mention.

  37. Net-Net – Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”

  38. Value-add – P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)

  39. Future proof – In reality an impossible feat because it assumes you are cognizant of future events , in Marketing, just another day of concepting.

  40. Glass is half-full – Since 90% of new companies (and new products) fail, it might be better to adjust this cliché to: “Is the glass 1/10th full or 90% empty?”

  41. Face time – Before it was a product, it was a meeting with a C-Level executive.

  42. Re-purpose – Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed ,including your job (or yourself).

  43. Brain surgery – One step up (or down) from a guru; equivalent to a Rocket Scientist.

  44. Rock-and-a-hard-place – A supposedly intractable situation though it usually gets back on track

  45. Bleeding edge – Leading edge of the leading edge

  46. Quick-and-dirty – Cited tens of thousands of times; we prefer ‘quick-and-clean’

  47. Push the envelope – A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15)

  48. Touch base – Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.

  49. Herding cats – Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly improbable task.

  50. Low-hanging fruit – Easy pickin’s for the sales force; unfortunately, obsolete since 2008

About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 

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