Nine of 15 Brands Associated with Rio 2016 not Top Olympic Sponsors

New Brand Affiliation Index (BAI) Rankings for RIO 2016 Games

Bridgestone makes a remarkable debut as a Top Sponsor

Nike, though only an Official Supplier, has Clout of Top Sponsor

February 27, 2015 Austin, Texas — Top Olympic Sponsors Coca-Cola, Bridgestone, McDonald’s and GE lead the Marketing Race for the RIO Summer Games according to a new analysis of by the Global Language Monitor (GLM).  Among Non-Affiliated Marketers (NAM), the leaders include IBM Global Services, Siemens and Pepsi —  with Starbucks and Red Bull firmly in the mix. Nike, though only an Official Supplier, scored squarely in the midst of the Top Partners.   GLM used its proprietary Brand Affiliation Index (BAI)  to determine these rankings in the “RIO Olympics 2016 Marketing Outlook,” now ready to order.  Overall, nine of the top fifteen positions were held by Non-Top Partners, though three of the top five positions were held by Top Sponsors.

Among the surprises for the Top Sponsors were a remarkable debut by Bridgestone, currently besting all Top Sponsors save Coke, a strong showing for Nike,  and disappointing showings for Samsung and Panasonic.

RioTop Sponsors 18 months out


The report is an on-going longitudinal study stretching back to London and forward to Tokyo 2020.  GLM’s BAI tracks how often brand names were linked to the Olympics in global print and electronic media and social networks.

“The importance of these early numbers cannot be underestimated, since they have been found to be strong indicators of actual performance during the Games, themselves,” said Paul JJ Payack, President and Chief world Analyst of the Global Language Monitor.  “In fact, the early numbers show an intense battle for position already being waged between the Official Olympic Sponsors and the Non-affiliated Marketers, also called Ambush Marketers or Ambushers.”

The ‘fully loaded’ cost of a Top  Olympic partnership totals as much as $1 billion over the course of each four-year Olympiad.

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:  Coca-Cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin.  Currently GLM is tracking some eleven  Non-affiliated Marketers competing against the Top Sponsors:  IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Unilever, and Subway, among others.

GLM tracks all three tiers of Olympic sponsorships and their non-affiliated competitors.

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology.  Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

Product Availability:  Immediately

Price: $399
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Subscription:  All seven RIO Summer Olympics Update Publications
Price: $2499 (before March 15, 2015); $3499 (after March 15, 2015)
All subscriptions come with customized section on your company for each issue.

Issue Dates: March 2015, August 2015, February 2016, Week before RIO Summer Olympics, Week One Report, Week Two Report, RIO Summer Olympics 2016 Wrap

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email, or visit

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Sochi 2014 Brand Marketing Games: Subway Leads P&G for Gold, Red Bull vs. GE for Silver, McDonald’s Falters

Sochi Olympic Logo
Sochi Rings

Where’s Nike?

Subway Leads P&G for Gold, Red Bull vs. GE for Silver, McDonald’s Falters

Terra Cotta Medals Introduced

Sochi Olympics Week Two, February, 2014 Austin, Texas — After the first full week of the Sochi Winter Games, the marketing medal count finalized with the competition between and among the official sponsors and the Non-affiliated Marketers (NAM) is tight, according to the Global Language Monitor.  Some highlights include Subway leading P&G for the Gold, Red Bull contending with GE for Silver, and McDonald’s apparently faltering thus far.  The complete details are shown in the charts below.


Download Final Report Here!
Download Final Report Here!


Also, since no one can be eliminated from the Games once they begin, GLM has introduced the Terra Cotta medal in addition to the traditional Gold, Silver, and Bronze.  In the Ancient world, Terra Cotta was considered the least valuable material for permanence (after gold, silver, and bronze).

The Terra Cotta Medal is depicted below.

Sochi Silver Medal
Sochi Silver Medal
Sochi Gold Medal
Sochi Gold Medal
Sochi Bronze Medal
Sochi Bronze Medal
Terra Cotta Medal
Terra Cotta Medal







“While the eyes of the world are focused on the athletes and the intense struggle on the ice and snow in Sochi, the eyes of the marketing world are keenly aware of the battle being waged for the billions of dollars in brand equity for being associated with the Winter Games.” said Paul JJ Payack, President and Chief Word Analyst, the Global Language Monitor.

Some highlights from the longitudinal study:

  • P&G has had an extraordinary Olympics thus far and will be in serious contention for the overall Gold.
  • Coke has a towering lead over McDonald’s, more a testament to Coke improving and Mickey D’s essentially treading water.
  • Rolex has improved , in terms of BAI from 6.1 in London to 144.23 today.
  • Red Bull leads the pack in the for Silver contenders.  After all, if you jump from a Space Capsule to Earth, you’re must be affiliated with Red Bull.
  • GE and Siemens are neck-and-neck; Siemens moved down two spots, while GE was up four.
  • Unilever sits comfortably at No. 9,  up one from last week.
  • Great commercials are bringing home the fact GE is (a lot) more than light bulbs.
  • Dow (No. 13) is up 2 this week, while DuPont (No.14) is down 2.
  • IBM Global Services and Atos Origin come in at No. 19 and 21, however they are both B-to-B plays and as long as they connect to the right people.
  • Omega deserves a higher profile; though they are on the screen for key moments of every competition, they are down in Terra Cotta territory.
  • Finally, Where is Nike?  They are ready to pounce, but no pouncing evidenced thus far.

Brand Audits


In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.  Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.  

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.


Read more

2013 Major Golf Championships Ranked by Internet Media Buzz

British Open No. 1 by the wide margin, Master’s No. 2


In Analysis ‘The Players’ Ranks higher than the PGA


Biggest Problem:  Nicklaus adds three Majors (to 21), Woods adds only one (to 15).

Austin, Texas. May 11, 2013. (Updated)  Open Championship has been declared the Top Golf Major by Internet Media Buzz, according to an analysis using Global Language Monitor’s Sports Brand Affiliation Index (S-BAI).  

One major point of resistance:  By elevating the Players to Major Status means Nicklaus adds three Majors to his total (to 21), while Woods adds only one (to 15).
The S-BAI analysis compared the strength of affiliation of each of the currently recognized events (The Masters, The US Open, The Open Championship or British Open and the PGA Championship) to the concept of ‘major championship’.  GLM then added the Players Championship for comparison with the four recognized events.  In an associated finding, the Players Championship has entered into the top ranks of the golfing world as one of the sport’s major championship events or Majors.  In fact, the Players’ Championship is in a virtual tie with the US Open for third.
There are now five Majors by MediaBuzz Concensus
There are now five Majors by MediaBuzz Consensus
The Open Championship’s S-Brand Affiliation Index (147.59) was followed by the Masters at 106.62.  The US Open and Players Championships finished in a virtual tie for third at 90.74 and 90.17, respectively.  The Open Championship scored nearly twice as high as the PGA Championship (79.40).
Ranklng the Golf Majors by Sports BAI 
1.  The British Open 147.59
2.  The Masters  106.62
3.  The US Open  90.74
4.  The Players  90.17
5′  The PGA  79.40
“After forty years, the Players Championship has earned its place among the Major Golf Championships,” said Paul JJ Payack, President and Chief Word Analyst of GLM.   “Forty years is certainly an excellent vantage point to judge its worthiness. And the data has spoken.”
Payack added,  “Since 1860 The Open is the championship against which all future Majors would be judged.  Now over one hundred and fifty-years later, we see that it towers above all others in the world of golf.”  
In the early to mid 20th century, the Majors were considered to be those tournaments won by Bobby Jones during his historic 1930 season:  the US and British Amateurs, the Open Championship and the US Open. Later Jones’ own tournament, the Masters, gained in importance as did the Western Open (considered a Major by many for a number of decades) as the British PGA fell from favor.  As recently as 1960 there was no official recognition of the Majors, as such.
For this analysis, GLM employed proprietary ‘algorithmic methodologies’ such as the Brand Affiliation Index.  The BAI computes and details the relative brand equity of people, products or events based on the analysis of global discourse, providing a real-time, accurate assessment at any point in time.  To do so, GLM analyzes the billions of pages on the Internet, millions of blogs, the top 175,000 global print and electronic media, as well as Twitter and new social media sources, as they emerge.
GLM will perform another analysis following the conclusion of the 2013 Majors.
About Global Language Monitor:  “We Tell the World What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email

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Which Brands Really Won in Vancouver: Ambushers

Four of five top brands at Winter Games Were Ambush Marketers


Red Bull Top Ambush Marketer at Vancouver Olympics

Proctor & Gamble, the No. 1 Olympic Sponsor of Any Type

Ambushers Pepsi and Verizon Best Sponsors Coca-Cola and AT&T

Subway Still Strong

“Gang of Five” Canadians beat all IOC sponsors except Visa

Austin, TX March 24, 2010 – The final TrendTopper Ambush Index™ of the Vancouver Winter Olympics 2010 by Austin-based Global Language Monitor, has shown, once again, how companies adept at associating themselves with an event, even though they are not ‘official’ sponsors of that event, can often outperform official sponsors.

Specifically, for the Vancouver Olympics, TrendTopper AI has found that:

  • Red Bull and the Martin Scorsese film ‘Shutter Island’ are the top Ambush Marketers.  ‘Shutter Island’ forged its Olympic linkage by running innumerable prime-time ads during NBC’s exclusive coverage of the event.
  • Ambusher Pepsi beat sponsor Coca-Cola; Ambusher Verizon beat sponsor AT&T
  • Subway, with it ongoing campaign with mega-medal winner Michael Phelps maintained strong ties to the Games
  • The ‘Gang of Five,’ the smaller Canadian Ambushers (Blenz Coffee, Howe Sound Brewing, Lululemon, Scotiabank, and Roots Canada) all beat all IOC sponsors with the exception of Visa (which was bested by four of the five).
  • Proctor & Gamble performed surprisingly well as No. 2 overall and the No. 1 Sponsor of any type.

In addition, the analysis found that past official sponsors appear to bask in the glow of their Olympic association for some time after the quadrennial event with past-sponsor Lenovo outpacing current sponsors Acer and Samsung.

For GLM’s Analysis of the Beijing Olympics, go here.

“Do Olympic Sponsorships actually pay off for official sponsors?  That’s the question that has advertisers buzzing,” said Paul JJ Payack, president and chief word analyst of GLM.  “Since TrendTopper AI measures all perceived Olympic sponsors according to their presence in the global media, If they are statistically linked to the Vancouver Games, they qualify for the Ambush Index.”

The TrendTopper Ambush Index tracks brand media presence in relation to the Winter Games.  It’s based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For the 2009 – 2012 Olympic Quadrennial, there are nine Global Partners:  Coca-Cola, Acer, GE, McDonalds, Omega, Panasonic, Samsung, Visa, and AT&T.  The United States Olympic Committee (USOC) has two additional national partners:  P&G and the Budweiser unit of inBev.  The Canadian Olympic committee has a number of local partners, of which five were included:  Deloitte, Tyson Foods, United Airlines, Hilton and Nike.

For this analysis, the Ambush Marketers included:  Verizon, Subway, Pepsi, MasterCard and Adidas in the Global Category.  The National Category included Lululemon Athletica, Blenz Coffee, Roots Canada, Scotiabank and Howe Sound Brewing.  Past sponsors who continue to enjoy the glow of past Olympic associations, such as: Allstate, Bank of America, Home Depot, and Lenovo were also included in the analysis.

The Top Twenty-five marketers as measured by brand media presence in relation to the Winter Games.

` VO Partner Affiliation
1 Howe Sound Brewing Ambusher
3 Shutter Island Ambusher
4 Scotiabank Ambusher
5 Lululemon Athletica Ambusher
6 United COC
7 Blenz Coffee Ambusher
8 Visa IOC
9 Red Bull Ambusher
10 Tyson COC
11 Roots Canada Ambusher
12 Budweiser USOC
13 McDonalds IOC
14 Pepsi Ambusher
15 Home Depot Inc Tornino USOC
16 Subway Ambusher
17 Verizon Ambusher
18 Hudson’s Bay Ambushed
19 Exxon Mobil Corp Past Sponsor
20 Deloitte COC
22 Bank of America Torino USOC
23 Nike COC
24 Hilton COC
25 Omega IOC


The complete study of forty brands, with numerical analysis and changes in rankings over the course of the Games is available from the Global Language Monitor.

In the TrendTopper AI analysis, Marketers are ranked both by category and then overall. Rankings are calculated, normalized and cross-indexed.  For trend analysis, momentum and velocity calculations, the TrendTopper AI analysis was run at the halfway point of the Winters Games, with the final tally appearing after the Closing Ceremony.

Four GLM’s Analysis of the Beijing Olympics, go here.

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University Rankings Top 125 – Fall 2009

The Top 125 Universities ranked by TrendTopper MediaBuzz.

To buy the complete 73-page analysis, click here.

Return to main College Rankings page.

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Specialty Schools Top Rankings – Fall 2009

The Global Language Monitor included specialty schools for the fall 2009 rankings, such as Art, Business, Design, Music and Engineering schools, as well as online and for-profit universities.

All specialty schools were included in the College category with the exception of the online university and for-profit universities, which was assigned to the University category.

Best of Class (BOC) Among the specialty schools:

•  The Top Business school was Babson College was the Top Business (67 overall, college).
•  The Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).
•  The Top Engineering school was The Cooper Union (38 overall, college).
•  The Top Music Schools were the Juilliard School (50 overall, college), the New England
Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).
•  The Top Online University was the University of Phoenix, USA (37 overall, university).
•  The Top Christian was Wheaton College, IL (16 overall, college).
•  The Top Military Academies were the United States Naval Academy (20 overall, college), Virginia Military Institute (40 overall, college), the United States Military  Academy (48 overall, college), The Citadel, SC (54 overall, university) and the United States Air Force Academy (61 overall, college).

Best of Class (BOC) among Colleges and Universities:

•   Top University was University of Michigan

•   Top College was Wellesley College

•   Debuting on any list at Highest Rank:  Eugene Lang College of New School University

To buy the complete 73-page analysis, click here.

Return to main College Rankings page.

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1 University of Michigan-Ann Arbor, MI
2 Massachusetts Institute of Technology, MA
3 Harvard University, MA
4 Columbia University, NY
5 University of Chicago, IL
6 University of California-Berkeley, CA
7 University of Wisconsin-Madison , WI
8 Stanford University, CA
9 University of North Carolina-Chapel Hill, NC
10 Cornell University, NY
11 Yale University, CT
12 Princeton University, NJ
13 University of Pennsylvania, PA
14 University of California-Los Angeles, CA
15 University of Washington, WA
16 University of Minnesota, MN
17 New York University, NY
18 University of California-San Diego, CA
19 Johns Hopkins University, MD
20 Ohio State University-Columbus, OH
21 University of Virginia, VA
22 U. of California, Davis, CA
23 Georgia Institute of Technology, GA
24 Duke University, NC
25 Boston University, MA
26 University of Texas-Austin, TX
27 University of Florida, FL
28 University of California-Santa Barbara, CA
29 University of Illinois-Urbana-Champaign, IL
30 Boston College, MA
31 U. of California, Irvine, CA
32 University of Georgia, GA
33 Northwestern University, IL
34 Pennsylvania State University, PA
35 Rutgers University, NJ
36 Purdue University, IN
37 University of Phoenix, AZ
38 University of Southern California, CA
39 University of Pittsburgh, PA
40 SUNY Stony Brook, NY
41 University of Indiana–Bloomington, IN
42 University of Iowa, IA
43 California Institute of Technology, CA
44 Georgetown University, DC
45 Brown University, RI
46 Washington University in St. Louis, MO
47 Syracuse University, NY
48 George Washington University, DC
49 University of Connecticut, CT
50 Texas A&M University, TX
51 Emory University, GA
52 Rensselaer Polytechnic Institute, NY
53 Vanderbilt University,TN
54 The Citadel, SC
55 University of Notre Dame, IN
56 Case Western Reserve, OH
57 University of Colorado–Boulder, CO
58 Carnegie Mellon University, PA
59 University of Arizona, AZ
60 University of Nebraska–Lincoln, NB
61 Dartmouth College, NH
62 University of Miami, FL
63 University of Rochester, NY
64 University of Maryland-College Park, MD
65 Tufts University, MA
66 American University, DC
67 Michigan State University
68 Clemson University, SC
69 Brigham Young University, UT
70 Auburn University, AL
71 Rice University, TX
72 Tulane University, LA
73 University of Delaware, DE
74 University of Kansas
75 Fordham University, NY
76 Baylor University, TX
77 Lehigh University , PA
78 SUNY Buffalo, NY
79 Virginia Tech, VA
80 Southern Methodist University, TX
81 University of Oklahoma, OK
82 Miami University, OH
83 New Jersey Institute of Technology, NJ
84 Wake Forest University, NC
85 University of Missouri–Columbia, MO
86 Brandeis University, MA
87 Marquette University, WI
88 Santa Clara University, CA
89 North Carolina State University, NC
90 Loyola Marymount, CA
91 Northeastern University, MA
92 Florida State University, FL
93 College of William and Mary, VA
94 University of San Diego. CA
95 Providence College, RI
96 CUNY Queens College, NY
97 College of New Jersey, NJ
98 Iowa State University, IA
99 Villanova University, PA
100 Rochester Institute of Technology, NY
101 CUNY Brooklyn College, NY
101 James Madison, VA
102 SUNY Purchase, NY
103 Creighton University, NE
104 Texas Christian University, TX
105 Yeshiva University, NY
106 Drexel University, PA
107 Pepperdine University, CA
108 Stevens Institute of Technology, NJ
109 SUNY Binghamton, NY
110 SUNY Albany, NY
111 Drake University, IA
112 University of Vermont, VT
113 CUNY Baruch College, NY
114 SUNY Albany, NY
115 University of Redlands, CA
116 University of Tulsa, OK
117 Worcester Polytechnic Institute, MA
118 Butler University, IN
119 Gonzaga University, WA
120 Valpariso University, IN
121 Bradley University, IL
122 Cal Poly San Luis Obispo, CA
123 CUNY City College, NY
124 Xavier University, LA
Top Colleges, Fall 2009
1 Wellesley College, MA
2 Williams College, MA
3 Colorado College, CO
4 Oberlin College, OH
5 Amherst College, MA
6 Pomona College, CA
7 Middlebury College, VT
8 Union College, NY
9 Eugene Lang College, NY
10 University of Richmond, VA
11 Vassar College, NY
12 Bowdoin College, ME
13 Bryn Mawr College, PA
14 Connecticut College, CT
15 Bucknell University, PA
16 Wheaton College IL
17 Hamilton College, NY
18 Barnard College, NY
19 Dickinson College, PA
20 United States Naval Academy, MD
21 Washington & Lee University, VA
22 Colgate University, NY
23 Carleton College, MN
24 Bates College, ME
25 Willamette University, OR
26 Lafayette College, PA
27 Rhode Island School of Design, RI
28 Pratt Institute, NY
29 Kenyon College, OH
30 University of Mary Washington, VA
31 Gettysburg College, PA
32 Swarthmore College, PA
33 Mount Holyoke College, MA
34 Haverford College, PA
35 Bard College, NY
36 Beloit College, WI
37 Mills , CA
38 Cooper Union, NY
39 Colby College, ME
40 Virginia Military Institute, VA
41 Davidson College, NC
42 St John’ University, MD, NM
43 Drew University, NJ
44 Denison University, OH
45 Occidental College, CA
46 Reed College, OR
47 School of the Art Institute of Chicago, IL
48 United States Military Academy, NY
49 Spelman College, GA
50 Julliard School, NY
51 Macalester College, MN
52 DePauw University, IN
53 Trinity College, CT
54 Furman University, SC
55 Smith College, MA
56 Wesleyan University, CT
57 Skidmore College, NY
58 College of Wooster, OH
59 Whitman College, WA
60 Grinnell College, IA
61 United States Air Force Academy, CO
62 Franklin and Marshall College, PA
63 Berea College, OH
64 Kalamazoo College, MI
65 Austin College, TX
66 Claremont McKenna College, CA
67 Babson College, MA
68 Sewanee—University of the South, TN
69 Elon University, NC
70 Trinity University, TX
71 St Olaf College, MN
72 Wabash College, IN
73 Centre College, KY
74 College of the Holy Cross, MA
75 St Lawrence University, NY
76 Southwestern University, TX
77 Muhlenberg College, PA
78 Coe College, IA
79 Illinois Wesleyan University, IL
80 Harvey Mudd College, CA
81 Earlham College
82 Gustavus Adolphus College, MN
83 Lake Forest College, IL
84 Birmingham Southern, AL
85 Wofford College, SC
86 Moravian College, PA
87 Stonehill College, MA
88 Goucher College, MD
89 Morehouse College, GA
90 Agnes Scott College, GA
91 Ursinus College, PA
92 Pitzer College, CA
93 Scripps College, CA
94 Hendrix College, AK
95 Millsaps College, MS
96 New England Conservatory of Music, MA
97 Sweet Briar, VA
98 Hobart and William Smith College, NY
99 Berklee College of Music, MA
100T Wheaton College, MA
100T Washington & Jefferson College, PA
100T Lewis & Clark College, OR

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College Rankings (Momentum) — April 2009

For Current Edition Summer/Spring 2012 (April 2012), Click here



For 2009 College Rankings, click here.

For 2009 Top University Rankings, click here.

For 2009 University Momentum Rankings, click here.

Liberal Arts Colleges — Momentum

Bard nips Colorado College, followed by Harvey Mudd, Wesleyan, & St Olaf

Grinnel, Holy Cross, Gettysburg, Claremont McKenna & St Lawrence in Top Ten

Exclusive Internet-based College and University Rankings

Austin, Texas.   April 8, 2009.   In an exclusive TrendTopper MediaBuzz analysis, the Global Language Monitor  ( has ranked the nation’s colleges and universities  according their appearance on the Internet, throughout the Blogosphere, as well in the global print and electronic media.  The analysis is the only college ranking including Social Media.

Learn more about GLM’s College Reputation Management Services

The analysis was concluded in early April.  The measurement period began 12/31/2008.

Several interim ‘snapshots’ were also made during the period to determine momentum and velocity.

Momentum is defined as change since the last day of 2008.

Velocity is defined as movements over the preceding 30 days.

The TrendTopper MediaBuzz ranking are powered by the Global Language Monitor’s Predictive Quantities Indicator, a proprietary algorithm.

To learn more about the PQI, click here.

Rank Overall
1 Bard College, NY 10
2 Colorado College, CO 1
3 Harvey Mudd College, CA 45
4 Wesleyan University, CT 37
5 St Olaf College, MN 40
6 Grinnell College, IA 29
7 Holy Cross, MA 38
8 Gettysburg College, PA 39
9 Claremont McKenna, CA 43
10 St Lawrence, NY 47
11 Drew University, NJ 33
12 Occidental College, CA 28
13 Davidson College, NC 25
14 Southwestern U., TX 48
15 Skidmore College, NY 41
16 U. of Richmond, VA 7
17 Middlebury College, VT 6
18 Furman University, SC 42
19 Trinity College, CT 22
20 Macalester College, MN 54
21 Reed College, OR 34
22 Amherst College, MA 3
23 Connecticut College, CT 26
24 Whitman College, WA 44
25 Wellesley College, MA 4
26 Colgate University, NY 17
27 DePauw University, IN 35
28 Centre College, KY 46
29 Lafayette College, PA 19
30 Colby College, ME 27
31 Pomona College, CA 28
32 Scripps College, CA 50
33 Barnard College, NY 18
34 Kenyon College, OH 31
35 Swarthmore College, PA 13
36 Bucknell University, PA 12
37 Haverford College, PA 30
38 Bates College, ME 32
39 Hamilton College, NY 15
40 Dickinson College, PA 23
54 Mount Holyoke, MA 20
41 Union College, NY 8
42 Washington & Lee, PA 36
43 Smith College, MA 14
44 Williams College, MA 2
45 Oberlin College, OH 5
46 Bryn Mawr College, PA 16
47 Vassar College, NY 9
48 Franklin & Marshall, PA 49
49 Carleton College, MN 24
50 Bowdoin College, ME 11

Click here to return to the College Rankings Main Page

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College Rankings The First Internet-based College and University Rankings – Fall 2008

For Current Edition Summer/Spring 2012 (April 2012), Click here



First Internet-based College and University Rankings (2008)

Austin, Texas, USA.   September 19, 2008.   In an exclusive TrendTopper MediaBuzz analysis of the nation’s colleges and universities, the Global Language Monitor  ( has ranked the nation’s colleges and universities  according their appearance on the Internet, throughout the Blogosphere, as well in the global print and electronic media.   The rankings include Social Media.

“There are only three types of intellectual property in the US, and one of them is the trademark (or brand) which are intended to represent all the perceived attributes of a service – and institutions of higher education are no different,” said Paul JJ Payack, President and Chief Word Analyst at GLM.  “Prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.  Our TrendTopper analysis is a way of seeing the schools through the eyes of the world at large.”

The schools were also ranked according to ‘media momentum’ defined as having the largest change in media citations over the last year.

GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper Media Buzz Analysis. GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications to distinguish between Universities and Liberal Arts Colleges.The schools were ranked according to their positions in early September, a mid-year snapshot, and used the last day of 2007 as the base.

Top Colleges:

Colorado bests Williams; Richmond, Middlebury, Wellesley follow

Bucknell, Amherst, Oberlin, Vassar, and Pomona in Top Ten

Top Colleges

1 Colorado College
2 Williams College
3 Richmond
4 Middlebury College
5 Wellesley College
6 Bucknell University
7 Amherst College
8 Oberlin College
9 Vassar College
10 Pomona College
11 Hamilton College
12 Union College
13 Swarthmore College
14 Colgate University
15 Bard College
16 Carleton College
17 Bowdoin College
18 Connecticut College
19 Colby College
20 US Naval Academy
21 Barnard College
22 US Military Academy
23 Bates College
24 Bryn Mawr College
25 Skidmore College
26 Gettysburg College
27 Davidson College
28 Mount Holyoke
29 Furman University
30 Lafayette College

College Momentum

Hamilton bests Pomona College; Skidmore, Bard, and Gettysburg follow

Sewanee, Furman, Colby, Connecticut College, and Colgate in Top Ten

Top Colleges, Momentum

1 Hamilton College
2 Pomona College
3 Skidmore College
4 Bard College
5 Gettysburg College
6 Sewanee
7 Furman University
8 Colby College
9 Connecticut College
10 Colgate University
11 Middlebury College
12 Claremont-McKenna
13 Carleton College
14 Whitman College
15 Trinity College
16 Richmond
17 Colorado College
18 Bates College
19 Wesleyan University
20 Harvey Mudd

For more information, call +1.512.815.8836 or email

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