Top Words of 2011, ‘Occupy’ is 2011 Word of the Year

Occupy is the Top Word of the Year,

Arab Spring is the Top Phrase of the Year and

Steve Jobs is the Top Name of the Year

Global Language Monitor’s 12th Annual Survey of Global English

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AUSTIN, Texas  December 6, 2011 (Updated from November 10) — The Global Language Monitor has announced that ‘Occupy’ is the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its annual global survey of the English language. Occupy was followed by deficit, fracking, drone, and non-veg. Kummerspeck, haboob, 3Q, Trustafarians, and (the other) 99 rounded out the Top 10.

“Our selections this year, to a large extent, reflect the ongoing political and economic uncertainty that seems to be affecting much of the developed world – with notable exceptions such as the Royal wedding and the continuing rise of China ,” said Paul JJ Payack, President of the Global Language Monitor.

“Our top words, phrases and names this year come from five continents… confirmation of the ever-expanding influence of the English language.

“The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers. The Global Language Monitor’s Word of the Year rankings are based upon actual word usage in the English speaking world.

“In global English, words are not bestowed upon, agreed upon, or voted upon by cultural or academic elites but, rather, words are defined from the bottom up, that is, by the people themselves — and this is true whether in the East End of London, or south-central LA, the projects in Brooklyn, the slums of Kingston, the call centers of Mumbai, the streets of Singapore, the text messages out of Shanghai, or the fashion districts of Sydney.”

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new social media sources.

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See the Photo Essay from the Toronto Star

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BBC Magazine: The rich: Exactly what does that mean?

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.2011, l’année Steve Jobs?

(Time Person of the Year?)



Nunberg also selects ‘occupy’ as the 2011 Word of the Year

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The Top Words of 2011

Rank / Word / Comments

1. Occupy – ‘Occupy’ has risen to pre-eminence through Occupy Movement, the occupation of Iraq, and the so-called ‘Occupied Territories’.   (Also named by NPR and Time.)

2. Deficit – Growing and possibly intractable problem for the economies of the developed world.

3. Fracking – Hydraulic fracturing is a controversial method for extracting fossil fuels from hitherto unreachable deposits.

4. Drone – The ever increasing number of remotely piloted aircraft used for reconnaissance and attack purposes.

5. Non-veg – A meal served with meat, originally from India, now catching on worldwide.

6. Kummerspeck – From the German seeing wider acceptance in the English, excess weight gained from emotional overeating (grief bacon).

See the Photo Essay from The Stylist (UK)

7. Haboob – A name imported from the Arabic for massive sandstorms in the American Southwest.

8. 3Q – Near universal term for ‘thank you’ now earning additional status after being banned from official Chinese dictionaries. Another example of the ever- increasing mixing of numbers and letters to form words.

9. Trustafarians – Well-to-do youth (trust-funders) living a faux-Bohemian life style, now associated with the London Riots.

10. (The Other) 99 – Referring to the majority of those living in Western Democracies who are left out of the dramatic rise in earnings associated with “the Top 1%”.

The Top Phrases of 2011

Rank / Phrase / Comment

1. Arab Spring – The series of uprisings, social protests, and rebellions occurring among many nations of the Arab World beginning this spring.

2. Royal Wedding – The wedding of the former Kate Middleton and heir-to-the-British-Throne, Prince William that captivated millions around the world.

3. Anger and Rage – Characterizations of the global electorate by the pundits, though closer analyses has revealed more frustration than anger and more disappointment than rage.

4. Climate Change – No. 1 phrase for the first decade of the 21st century; still resonates into its second decade.

5. The Great Recession – Though officially over, the media term most frequently used to describe the on-going global economic restructuring.

6. Tahrir Square – The scene of the ‘25th of January’ demonstrations in Cairo against Hosni Mubarak.

7. Linear No Threshold (LNT) – The methodology to calculate risk from exposure to radioactive elements from the Fukushima Daiiachi disaster.

8. Bunga Bunga – Re-emerged in the language through ‘bunga-bunga’ parties hosted by Italian Prime Minister Silvio Berlusconi.

9. ‘How’s that working out for you?’ – The New York Times credits Sarah Palin, but it predates her use of the phrase by several decades.

10. “Make no mistake about it!” – President Obama has repeated the phrase thousands of times since his 2008 election.

The Top Names of 2011

Rank / Name / Comments

1. Steve Jobs – The citations for Steve Jobs topped those for No. 2 (Osama bin-Laden and Seal Team 6) by more than 30%.

2. Osama bin-Laden & Seal Team 6 – Who changed the world more? Al-Qaeda or Steve Jobs?

3. Fukushima – The epicenter of the Japanese Triple Disaster (earthquake, tsunami, and nuclear meltdown).

4. Mohamed Bouazizi – the Tunisian fruit vendor who set himself afire and became the symbol of Tunisian resistance – and the Arab Spring.

5. Chinese Paramount Leader Hu Jintao – The Rise of the Tiger being a primary cause of the Global Economic Restructuring.

6. Kate Middleton – She captivated the world with her elegance and style and continues to do so as the Duchess of Cambridge.

7. Muammar Gaddafi – Libyan strongman toppled in the recent insurrection.

8. President Obama – Hope and Change retreat further into the history books; the game plan is now for survival.

9. PIIGS – The nations of Portugal, Ireland, Italy Greece and Spain taken together for their untenable deficits possibly affecting the economic health of the Eurozone.

10. Yaroslavl Lokomotiv – The ill-fated elite Russian hockey team that was virtually wiped out in the crash of a three-engine Yak-42.

Top Words of the Decade

The Top Words of the Decade  Global Warming, 9/11, and Obama outdistanced Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. Climate Change was top phrase; Heroes was the top name.

Previous Words of the Year include:

2010:
Top Words: No. 1 Spillcam, No. 2 Vuvuzela, No. 3 The Narrative
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

How 9/11 Changed the Way We Talk

Attention:  Any part of article may be used as a quote, or as a story or a segment within a larger story.
No permissions necessary.

By Paul JJ Payack

AUSTIN, Texas.  September 11, 2011.  For the decade, The Global Language Monitor, and its predecessors have been keeping track of the manner in which the terrorist attacks on September 11, 2001 have changed the way Americans Talk.  We have updated our findings several times since, as the language has evolved with the ensuing events of the decade, most tragic (Iraq, 7/7, Afghanistan, the Global Economic Restructuring), others seemingly beyond surreal  (the Southeast Asian Tsunami, the inundation of New Orleans) a welcome few comforting.

Aftermath  by Paul JJ Payack</p>
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Aftermath  by Paul JJ Payack

We have found subtle yet profound differences in our everyday speech since that day when terrorist attacks unfolded   on the World Trade Center, the Pentagon, and the pending targets in Washington, D.C., widely suspected to be the White House or the Capitol Building.  The changes we have tracked include the way Americans speak in terms of subject matter, vernacular, word choice and tone.

9/11

The first case is the use of 9/11, itself, as a shorthand for the 2001 terrorist attacks.  Using various web metrics, 9/11 outpaces any other name, including the spelled out ‘September 11th” by 7:1 margin. This designation, in itself, is quite interesting. It is true that Franklin D. Roosevelt proclaimed the Pearl Harbor attack as “December 7th, 1941 as a day which will live in infamy”.   But there were no “12/7″ rallying cries thereafter. Neither were the dates immortalized of the original battles of the Korean War, the Gulf of Tonkin Incident which preceded the major escalation of the Vietnam War, the Persian Gulf War, the siege of Afghanistan siege, or the invasion of Iraq.  Only the 7/7 attacks on the London  transportation system are recorded in common memory by their date (and primarily in the UK).  .

 

Ground Zero

The name Ground Zero now evokes a sacred place, where the World Trade Center’s Twin Towers once stood. It is also revered as a burial ground since thousands of bodies literally vaporized in the ensuing collapse with no remains found whatsoever.

Almost universally, it is capitalized as any other proper name, with a few exceptions, most notably the New York Times (and later legitimized in the AP Style Guide).

In fact, the Times continues to insist on referring to Ground Zero in the lower case, calling it, for example, ‘the area known as ground zero’.   Admittedly, ground zero also refers to the epicenter of a nuclear blast.  In the minds of this generation, this is a close as they have ever gotten to such an event (or ever expect to).

Names are officially bestowed in a number of ways, most often by bureaucratic committees following arcane sets of rules, answering to few. In this case, we kindly request those nameless bureaucrats to follow the lead of hundreds of millions around the world who have formally bestowed upon that special place, the formal name: Ground Zero.

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Heroes

In mythology, heroes were men and women often of divine ancestry endowed with the gifts of courage and strength.  In reality, everyday heroes of the late 20th and early 21st centuries were sports figures (‘Be like Mike’ and ‘Where have you gone, Joe DiMaggio’), comic book and cartoon characters ala

Superman and Spiderman, and all too frequently ‘anti-heroes’ known for the colossal damage they might inflict upon a helpless (and often hapless) world.

Into this tableaux, came the heroes of 9/11, very real men and women, rushing into and up the Towers as everyone else was rushing down and out; rushing the cockpit of Flight 93, with plastic knives and forks and  hot coffee, forcing the startled highjackers to abandon their plans of crashing into the Capitol or White House rather than the previously unheralded soil of Swanksville, PA; and the men and women who quietly stood their posts at the Pentagon, just doing their duty, not knowing if they would be subjected to another horrific, and more deadly, attack at any moment.

Jericho Sounding by Paul JJ Payack
Jericho Sounding by Paul JJ Payack

In the post-9/11 world, the term has now come to apply to any who place their lives in danger to foster the common good, especially ‘first-responders’ such as: firefighters, EMTs, and police, who quietly place their lives on the line every day.

Another historic change is the treatment of American soldiers with the respect they have been unaccustomed to since the days of the Vietnam War.  The public has evidently been able to separate the politics of the wars from the all-too-human participants.

-stan

The suffix in Persian and related languages that means, literally, ‘land of,’ hence, Afghanistan or Land of the Afghans, or Kurdistan (or Kurdish Territories), or even this relatively new moniker: Londonistan.  Talibanistan, referring to Afghanistan and the ‘tribal lands’ in Pakistan.  The suffix has been appropriated in various, often humorous, ways such as the famous New Yorker cover that referred to the various ‘-stans’ one encounters in post-Modern life.

The Demarcation of Time

The date 9/11 now has a special place as a time marker or time stamp; we now  frequently delineate time periods as either pre-9/11 or post 9/11.

 

The unCivil (or inCivil) War

Since 9/11, the political discourse of American politics has, arguably, descended to its lowest level since the Civil-War era when Lincoln was typically depicted as a know-nothing, Bible-spouting Baboon. Even speech of the Watergate era was spared the hyperbole commonly heard today, as respect for the institution of the presidency remained high, even though the President was widely disdained.

Today, political opponents are routinely called ‘liars,’ are typically compared to Hitler, Nazis and Fascists by those who evidently know little of either history or political theory.

When tragedies do occur (the inundation of New Orleans, the Gulf Oil Spill, the Global Economic Restructuring), no opportunities are overlooked to demonize the sitting president by the ‘loyal’ opposition.  And the vitriol has steadily increased throughout the decade as measured by various longitudinal indices of GLM.  In fact, much of the frustration with President Obama now associated with liberals and progressives has been trending upward since his inauguration, though it was overlooked by the conventional media and polling organizations because traditional polling and information gathering often finds itself at a disadvantage when compared to Internet and social-media based trend-tracking organizations.

It is very difficult to pinpoint the exact cause of this debasement of political speech and rhetoric, but it has been suggested that in the face of a nearly invisible, constantly morphing, enemy, we have turned the attack inward, upon ourselves, and our institutions.

Apocalyptic-type Terminology

In an exclusive of the worldwide media, GLM has also found a decided rise in apocalyptic-type terminology in the description of tragedies but even with events of inconvenience (such as Washington’s Snowmageddon of last winter or the recent Carpocalypse  in Los Angeles).  After all it does snow in Washington, D.C. every winter and freeways are frequently closed the world over for repairs.

Vanquished & Vanished by Paul JJ Payack
Vanquished & Vanished by Paul JJ Payack

This trend town alarming references include:   Biblical, Hiroshima-type references, Catastrophe, Holocaust, Apocalypse, decimation, and End-of-the-World scenarios.  These alarmist references are recorded across the full spectrum of print and electronic media.  It appears as if the world is stunned the string of early 21st catastrophes.  (By the way, the world still has to deal with the so-called end of the Mayan calendar extinction event that is scheduled to occur on December 22nd of next year.)

The global media appear mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, such as

the truly catastrophic  combination of earthquake, tsunami, and nuclear meltdown in Japan, where authorities encounter vast difficulties in keeping  their own people fed, sheltered, evacuated, and, even, from dying on the street.

During the inundation of New Orleans, the Sunday Times (London) stated, “Devastation that could send an area the size of England back to the Stone Age”.  The story continues, “AMERICA comes to an end in Montgomery, Alabama … it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “

Everyday language changes with 9/11

Some ten years on, we now speak of terror levels (since obsoleted), duct tape, Homeland Security, Full-body scanners, shoe-bombs and shoe-bombers, the Freedom Tower (since renamed), Shanksville, the Ground Zero Mosque, Imans, drones, high-value targets, Ramadan, Burquas, face veils, Sharia Law, and scores of other 9/11-related terms that now inhabit the English Linguasphere.



How 9/11 Changed the Way We Speak

How 9/11 Changed the Way Americans Speak

Subtle Yet Profound Differences

Austin, Texas, USA. September 11, 2008. (Updated) The Global Language Monitor today released an updated analysis of how the 9/11 terrorist attacks on the World Trade Center, The Pentagon, and the pending targets in Washington, D.C., widely suspected to be the White House or the Capitol Building, have changed the way Americans speak in terms of vernacular, word choice and tone.

Updating an earlier analysis completed on the Fifth Anniversary of the attacks, it a continued and historic change in an ‘unCivil War‘ in terms of the vitriolic exchange currently witnessed on the American Political scene.  According to Paul JJ Payack, President and Chief Word Analyst of GLM (www.LanguageMonitor.com), these are a few of the ways where the events of 9/11 have impacted the way Americans speak.

1. 9/11 — The first case is the use of 9/11, itself, as a shorthand for the 2001 terrorist attacks. Using various web metrics, 9/11 outpaces any other name, including the spelled out ‘September 11th” by 7:1 margin. This designation in itself it quite interesting. It is true that Franklin D. Roosevelt proclaimed the Pearl Harbor attack as “December 7th, 1941 as a day which will live in infamy”. But there were no “12/7″ rallying cries thereafter. Neither were the dates immortalized of the original battles of the Korean War, the Gulf of Tonkin Incident which preceded the major escalation of the Vietnam War, The First Gulf War, The Afganistan siege, or even the recent Iraqi Invasion. Only the 7/7 attacks on the London Subway system are recorded in common memory by their date (and primarily in the UK in general,  and London in particular).

2. Ground Zero — The name Ground Zero evokes a sacred place, where the World Trade Center’s Twin Towers once stood. It is also revered as a burial ground since thousands of bodies literally vaporized in the ensuing collapse with no remains found whatsoever. Almost universally, it is capitalized as any other proper name, with a few exceptions, most notably the New York Times. Even this week, The Times insisted on referring to Ground Zero in the lower case, calling it ‘the area known as ground zero’. (Sic) Names are officially bestowed in a number of ways, most often by bureaucratic committees following arcane sets of rules, answering to few. In this case, we kindly request those bureaucrats to follow the lead of hundreds of millions around the world who have formally bestowed upon that special place, the formal name of Ground Zero.

3. Hero — In mythology, heroes were men and women often of divine ancestry endowed with the gifts of courage and strength. In reality, everyday heroes of the late 20th and early 21st centuries were sports figures (‘Be like Mike’ and ‘Where have you gone, Joe DiMaggio’), comic book and cartoon characters ala Superman and Spiderman, and all too frequently ‘anti-heroes’ known for the colossal damage they might inflict upon a helpless (and often hapless) world. Into this tableaux, came the heroes of 9/11, very real men and women, rushing into and up the Towers as everyone else was rushing down and out; rushing the cockpit of Flight 93, with knives and forks and steaming hot coffee, forcing the startled highjackers to abandon their plans of crashing into the Capitol or White House rather than the previously unheralded soil of Swanksville, PA; and the men and women who quietly stood their posts at the Pentagon, just doing their duty, not knowing if they would be subjected to another horrific, and more deadly, attack at any moment. In the post-9/11 world, the term has now come to apply to any who place their lives in danger to foster the public good, especially ‘first-responders’ such as: firefighters, EMTs, and police, who quietly place their lives on the line every day.

4. -stan — The suffix in Persian and related languages that means, literally, ‘land of,’ hence, Afghanistan or Land of the Afghans, or Kurdistan (or Kurdish Territories), or even this relatively new moniker: Londonistan.  Talibanistan, referring to Afganistan and the ‘tribal lands’ in Pakistan in the New York Times Sunday Magazine is the latest instantiation.

5. The unCivil War — Since 9/11 after a very short reprieve, the political discourse of American politics has, arguably, descended to its lowest level since the Civil-War era when Lincoln was typically depicted as a know-nothing, Bible-spouting Baboon. Even speech of the Watergate era was spared the hyperbole commonly heard today, as respect for the institution of the presidency remained high. Today, political opponents are routinely called ‘liars,’ are typically compared to Hitler, Nazis and Fascists; are accused of purposely allowing New Orleans’ inundation in order to destroy disenfranchised elements of our population, and so on. It is very difficult to pinpoint the exact cause of this reaction. It has been suggested that in the face of a nearly invisible, constantly morphing, enemy, we have turned the attack inward, upon ourselves, and our institutions.

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