Brand Audits

 

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.  Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.  

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

 

In 2006, GLM created a study for the New York Times that foreshadowed the collapse of the Housing Bubble.  GLM’s placement of the Rise of China as the top news story of the 21st century has been widely cited as prescient in academic and political research. GLM’s analysis of the state of high technology each year, is continually cited by industry titans as key to understanding of the current state of affairs.

 

GLM foresees a time in the near future where data doubles every hour, every minute, then every second.  To address this unfolding reality, GLM created the tools you need to address an enterprise in a world never at rest, where the facts can change before you locked your strategy into place, in the world where the social media of today is but a hint of what will emerge in the coming months and years.

Fortunately, GLM’s specialized products and services have been built from the ground up for Big and bigger date, for a marketplace ever in flux, where the only constant is change.

 

 

Global Language Monitor products include NarrativeTracker, TrendTopper MediaBuzz services, Sports, Collegiate and Product Brand Audits, and Brand Affiliation Indexing (BAI).  For more information, call +1.512.815.8836 or send email to info@languagemonitor.com

 

 

 

 

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