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Billary, blankie, locavore: English gone wild (2008)

Billary, blankie, locavore: English gone wild

The world’s dominant language is nearing the million mark, but should they all count?

MCT ILLUSTRATION BANK, CHICAGO TRIBUNE

Are you a locavore who decries the tapafication of restaurants or a latte liberal on the fence about Billary?

No matter, the explosion of new words in the English language is enough to make you want to bury your head under a blankie or run off to Godzone.

English always has been something of a mongrel language, but thanks to e-mail and the Internet, the spread of English around the world, and a playful response to changing times, new words and phrases are cropping up so quickly that one language watcher calculates that English is bearing down on a milestone — its one-millionth word.

“English is like an open language that absorbs every type of word from all different languages,” said Paul Payack, who runs Global Language Monitor, a website and language consulting business. “English is a people’s language. It grows from the ground up.”

Payack, whose web-based word-watching started in 1999 with the site YourDictionary.com, figures there are about 995,000 words in the English language. Sometime this year, he forecasts, the mother tongue of Shakespeare will tip over the seven-figure mark.

By contrast, Payack says, Spanish has about 275,000 words, and French only about 100,000.

Using a series of mathematical formulas, Payack tracks new words as they crop up in databases of printed materials, such as major newspapers and magazines, and on the Internet.

If the number of citations reaches what Payack considers a critical mass, he adds the word to his master lexicon, which he compiled by assembling the word lists of about a dozen major English dictionaries, such as the Oxford English Dictionary and Merriam-Webster’s unabridged dictionary.

Among his recent additions are “bagonize,” to describe the agonizing feeling of waiting for your luggage at an airport baggage carousel, and “smirting,” the combination of smoking and flirting that takes place in doorways in an era when indoor smoking is increasingly taboo.

But not every would-be word makes the cut. He recently tested “nakation,” a vacation where clothing is optional. Google turned up 34 references. “That would not make it as a word,” he said. Scholars and dictionary editors cast doubt on Payack’s methods and say that an accurate word count is impossible. But they agree that English has word-spinning built into its DNA.

The language has Germanic origins, but French was grafted onto it when the French-speaking Normans conquered England in 1066. During the Renaissance, Latin words became the vogue, and as the British empire spread around the globe, its colonies contributed their own distinctive flavours to the language of the rulers.

“More than half of our vocabulary is from other cultures,” said Allan Metcalf, an English professor at MacMurray College in Jacksonville, Ill., and the executive secretary of the American Dialect Society, which chose “subprime” as the 2007 word of the year. “So we are used to words from a lot of languages, and we’re used to a lot of new words coming in.”

It also helps that English, reflecting the free-market leanings of England and America, has no official gatekeeper, such as the Academie francaise, which keeps French officially pure of foreign — and especially Anglo-American — influences.

But Payack believes the creation of new words has sped up in recent decades in part because of the rapid growth in the number of people who speak English as either a first or second language. He puts the number at 1.35 billion.

And non-native speakers are every bit as likely to coin new words and phrases as native speakers.

“Studies show that when kids learn English in Singapore, they think they own the language,” said the San Diego-based Payack. “They take it, they twist it.”

That has given rise to the phenomenon of “Chinglish,” a Chinese-English hybrid that yields such coinages as “no noising” for “quiet, please,” and “airline pulp” for “airline food.”

Chief among the skeptics who dismiss the countdown to the millionth word is Jesse Sheidlower, editor-at-large for the Oxford English Dictionary, which is widely regarded as the most authoritative compilation of English words.

“I think it’s nonsense,” he said. “People don’t agree on what a word is.”

The Global Language Monitor, he continued, is “counting something very exactly that simply cannot be counted very exactly.”

Are all forms of the verb “run” counted as separate words? What about numbers?

“If you were to count every number between zero and 999,999 as a word, you’d have a cool million right there,” he wrote in an article on Slate last year.

Payack counters that he counts only “head words,” or the main forms of a word. “Run” is in, “ran” is an also-ran.

“We count the number of stars, we count the amount of carbon dioxide going into the atmosphere, we count how many people there are,” said Payack, who also uses his proprietary mathematical formulas to advise businesses on such things as new product names.

“A thought spoken: That’s the old English definition of a word.”

Since 2008 Presidential Election — ‘Despair’ & ‘fear’ drowning out ‘Hope’ in Global Media

 

Comparison of 90-days since the 2008 Presidential Election

to 9/11 and Start of Iraq War

 

Austin, TX February 10, 2009 – The Global Language Monitor has found that words of despair and fear relating to the global economic meltdown are drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008.

With thousands of global headlines centering on the deteriorating global economy followed by news of the human toll of people driven to despair and committing acts of desperation, GLM undertook an analysis of the language used in the global print and electronic media since the US presidential election.  GLM then compared their frequency of use to the ninety days following the 9/11 Terrorists attacks on New York and Washington in 2001 and the 90-day period following the outbreak of the Iraq War in 2003.  The representative fear-related words chosen:  Fear, Despair, Abandoned, Desperate/Desperation.

The analysis found that these words were used in the last ninety days with 18-23% more frequency since the historic Obama election than when compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003.  The one exception was that of the word fear, itself, though its use in relation to the economic meltdown was still some 85% of its use in the case of 9/11 and the Iraq War.

“The results are striking, especially, in contrast to the immense outpouring of global goodwill in response to the inauguration of Barack Omama, since the survey included the ten days immediately following Obama’s swearing in,” ” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. 

The specific breakdown of the keywords (and related variations) follows:

1. Abandoned — Abandoned appeared some 23% more frequently

2. Despair — Despair appeared some 18% more frequently

3. Desperation – Desperation appeared some 18% more frequently

4. Fear – Fear appeared some 85% of the frequency

 
 
 
Media and Analysts:  Call for Graphics

Which is the world’s most stylish city?

The Global Language Monitor will be announcing the Top Global Fashion Capitals of the Decade thus far on Tuesday, February 7th, immediately preceding New York City’s Spring Fashion Week.

For a quick overview of the Guardian’s overview, please click on the logo below.

The Guardian  ‎May 31, 2016‎
The Global Language Monitor research centre in Texas scours blogs, print mags, and social mediums for buzzwords associated with fashion, to produce a comprehensive annual ranking of the most fashion-oriented cities ….

The Top Words of 2116, a Hundred Years Hence

The Top Words of the Year A.D. 2116

Attention: Embargoed until Tuesday, November 3, 2116. Call for exceptions. info@LanguageMonitor.com or 001 512 801-6823

Austin, Texas Federation, November 3, 2116 — The Galactic Language Monitor (GLM), which tracks global trends though the Big Data-based analysis of Global English, has recently completed its 116th annual global survey.

These words are culled from throughout the English-speaking world, which now numbers more than 3.83 billion speakers (January 2116 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis.

NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

The Top Words of 2116 came from the Seven Continents, and Earth Outposts on the Chinese Moon base, the US station on Mars, and the Titan and Ganymede field stations, as well as Pluto Outpost 1. The Joint Interstellar Mission is currently in the deep space silence period.

The results follow in the format of Rank, Word or Phrase, and Comment.

1 RFUS Name of the USA since the Great Re-federalization of the 2060s into 14 Federations (hence the new name).
2 Extinction The fourth Global extinction has been declared over, with species apparently stabilization, a loss of some 400,000 species since the beginning of the 21st Century.
3 Global Warming/Climate Change Common sense actually takes hold after the atmospheric temperature chart of the last 400,000 years and the land chart of 25,000-15,000 BCE (when the seas were some 300 feet lower as evidenced by the Bering Land Bridge) are accepted as the basis of discussion.
5 Pope Francis V After the relatively short reign of Pope Francis I, the following four pontiffs, attempt to recapture the ‘magic’.
Doomsday Asteroid Extra attention since Rogue 23 struck Inavit in 2087.
6 JNZE Contention over the Jerusalem Neutral Zone Enclave continues; however all religions still enjoy freedom of worship.
7 Nuclear Proliferation Spread of weapons beyond the Nuclear 10 continues (current Nuclear 10: US, UK, France, China, Russia, India, Pakistan, Israel, Iran, and Saudi Arabia).(North Korea was disarmed in 2039).
8 Same-old, Same old Phrase is popularized after US Presidential Election seems to be shaping up as Paul Walker Bush vs. Joseph James Obama for 2116 (after Joseph P. Kennedy IV and William Rodman “Bill” Clinton III withdrew.)
9 China Unbound China’s economy has stabilized after its economy resumed robust growth after several decades of stagnation. There is talk of it replacing the US Federation as the largest world economy, again.
10 Supervolcano After the close call with the Yellowstone Cauldron where only 1.3M died, the nations of the world begin take necessary actions.
11 Polar Vortex Since the first Internet-age struck in 2014, the phenomenon has been repeated dozens of times around the world.
12 Scots Style A new term introduced after Free Scotland asks to join the RFUS after being shunned by England for most of the 21st century.
13 World War I World War I is finally after it lasting reverberations disappear at the 200 year mark.
14 524 Million Total body count from the hemorrhagic fever outbreaks early in the century are now approaching 524 million persons. The WHO estimates that they are confident it will be in control in the next 6 months or so.
15 Sykes-Picot Lines The “lines in the sand” are still raising havoc after 200 years
Copyright ©2115 Galactic Language Monitor

About the Global Language Monitor

Early in the last century, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Silicon Valley is located in what is now the CaliMinor Federation.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.​
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No. of Words

The Number of Words in the English Language

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The English Language WordClock:  1,005,366

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The English Language passed the Million Word threshold on June 10, 2009 at 10:22 a.m. (GMT).  The Millionth Word was the controversial ‘Web 2.0′. Currently there is a new word created every 98 minutes or about 14.7 words per day.

For Frequently Asked Questions about the Million Word March, GLM, and Paul JJ Payack, go here.

Millionth English word’ declared

A US web monitoring firm has declared the millionth English word to be Web 2.0, a term for the latest generation of web products and services.

Matt Frei reports on English’s unique linguistic evolution and then spoke to Global Language Monitor’s Paul Payack who helped find this millionth English word.

SEE ALSO

BBC NEWS | Programmes | World News America | ‘Millionth English word’ declared

“As expected, English crossed the 1,000,000 word threshold on June 10, 2009 at 10:22 am GMT. However, some 400 years after the death of the Bard, the words and phrases were coined far from Stratford-Upon-Avon, emerging instead from Silicon Valley, India, China, and Poland, as well as Australia, Canada, the US and the UK,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “English has become a universal means of communication; never before have so many people been able to communicate so easily with so many others.”
The English language is now being studies by hundreds of millions around the globe for entertainment, commercial or scientific purposes. In 1960 there were some 250 million English speakers, mostly in former colonies and the Commonwealth countries. The future of English as a major language was very much in doubt. Today, some 1.53 billion people now speak English as a primary, auxiliary, or business language, with some 250 million acquiring the language in China alone.

There are 10,000 other stories hailing the arrival of the 1,000,000th word from Abu Dhabi, and Tehran, to Beijing, to Sydney, to Chicago and Sri Lanka.

Quote of the Week:

“What’s interesting about a million is that it’s such a tiny number compared to all the words we could have,” said Mark Pagel, an evolutionary biologist at the University of Reading who studies the comings and goings of words across history. (Using any combination of seven consonants with two vowels, for example, creates more than 100-million potential words.) But even with a relatively small pile to call on, words are mostly fleeting. (The Oxford English Dictionary has a list of words that have appeared on record only once in hundreds of years.) A small number of essential words such as “two” or “you” – or their variations – are ancients in the language family, Dr. Pagel said.  “Had you been wandering around the plains of Eurasia 15,000 years ago, at the end of the last Ice Age, you probably could have said ‘thou’ and someone would have know you were referring to them. We think that’s pretty astonishing.”  Toronto Globe and Mail, June, 2008

Why Twitter was not in running for the 1,000,000th word

Austin, Texas June 13, 2009 – Since the 1,000,000th word in the English announcement earlier this week, a number of news organizations have inquired as to why Twitter, the prominent microblog, was not on the final list of words considered for No. 1,000,000. According to Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor,  ”The answer is quite straight-forward: Twitter is already a word, as is its companion, to tweet. Certainly, the 21st century definition of twittering is much different than that of the Middle English twiteren, which is similar to the Old High German zwizzirōn, both of which mean, well, to twitter or as Merriam-Webster’s defines it “to utter successive chirping noises” or “to talk in a chattering fashion”. Since it is already catalogued as a headword, 21st c. twittering is simply a new entry, a new definition, under the ancient headword, twitter”.

IT Pro Portal Compares 12-month use of twitter vs Web 2.0

On June 10, the Global Language Monitor announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase added to the codex of fourteen hundred-year-old language.

Web 2.0 beats Jai Ho & N00b as 1,000,000th English Word

English passed the Million Word mark earlier today, June 10 at 10:22 am GMT

Word Number 1,000,001: Financial Tsunami
Austin, Texas June 10, 2009 – The Global Language Monitor today announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase. added to the codex of fourteen hundred-year-old language. Web 2.0 is a technical term meaning the next generation of World Wide Web products and services. It has crossed from technical jargon into far wider circulation in the last six months. Two terms from India, Jai Ho! and slumdog finished No. 2 and 4. Jai Ho! Is a Hindi exclamation signifying victory or accomplishment; Slumdog is an impolite term for children living in the slums. Just missing the top spot was n00b, a mixture of letters and numbers that is a derisive term for newcomer. It is also the only mainstream English word that contains within itself two numerals. Just missing the final five cut-off,  was another technical term, cloud computing, meaning services that are delivered via the cloud. At its current rate, English generates about 14.7 words a day or one every 98 minutes.

These are the fifteen finalists for the one millionth English word, all of which have met the criteria of a minimum of 25,000 citations with the necessary breadth of geographic distribution, and depth of citations.

1,000,000: Web 2.0 – The next generation of web products and services, coming soon to a browser near you.
999,999: Jai Ho! – The Hindi phrase signifying the joy of victory, used as an exclamation, sometimes rendered as “It is accomplished”. Achieved English-language popularity through the multiple Academy Award Winning film, “Slumdog Millionaire”.
999,998: N00b — From the Gamer Community, a neophyte in playing a particular game; used as a disparaging term.
999,997: Slumdog – a formerly disparaging, now often endearing, comment upon those residing in the slums of India.
999,996: Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage.
999,995: Carbon Neutral — One of the many phrases relating to the effort to stem Climate Change.
999,994: Slow Food — Food other than the fast-food variety hopefully produced locally (locavores).
999,993: Octomom – The media phenomenon relating to the travails of the mother of the octuplets.
999,992: Greenwashing – Re-branding an old, often inferior, product as environmentally friendly.
999,991: Sexting – Sending email (or text messages) with sexual content.
999,990: Shovel Ready – Projects are ready to begin immediately upon the release of federal stimulus funds.
999,989: Defriend – Social networking terminology for cutting the connection with a formal friend.
999,988: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.
999,987: Recessionista – Fashion conscious who use the global economic restructuring to their financial benefit.
999,986: Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.
 —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  —  — -
In addition, the 1,000,001st word is Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months.
Each word was analyzed to determine which depth (number of citations) and breadth (geographic extent of word usage), as well as number of appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score was deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.
Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

English Language Millionth Word Finalists Announced, including:  alcopops, bangster, de-friend, n00b, quendy-trendy, slumdog, and wonderstar

English to Pass Millionth Word June 10 at 10:22 am GMT

Million Word March Now Stands at 999,824

Austin, Texas May 29, 2009 – The Global Language Monitor today announced the finalists for the Million Word March. The English Language will cross the 1,000,000 word threshold on June 10, 2009 at 10:22 am Stratford-Upon-Avon time.

“The Million Word milestone brings to notice the coming of age of English as the first, truly global Language”, said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “There are three major trends involving the English language today: 1) An explosion in word creation; English words are being added to the language at the rate of some 14.7 words a day; 2) a geographic explosion where some 1.53 billion people now speak English around the globe as a primary, auxiliary, or business language; and 3) English has become, in fact, the first truly global language.”

Due to the global extent of the English language, the Millionth Word is as likely to appear from India, China, or East L.A.as it is to emerge from Stratford-upon-Avon (Shakespeare’s home town). The final words and phrases under consideration are listed below. These words represent each of the categories of Global English that GLM tracks, Since English appears to be adding a new word every 98 minutes or about 14.7 words a day, the Global Language Monitor is selecting a representative sampling. You can follow the English Language WordClock counting down to the one millionth word at www.LanguageMonitor.com.

These words that are on the brink of entering the language as the finalists for the One Millionth English Word:

Australia: Alchopops – Sugary-flavored mixed drinks very much en vogue.

Chinglish: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.

Economics: 1) Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months. 2) Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.

Entertainment: Jai Ho! — From the Hindi, “it is accomplished’ achieved English-language popularity through the multiple Academy Award Winner, “Slumdog Millionaire”.

Fashion: 1) Chiconomics – The ability to maintain one’s fashion sense (chicness) amidst the current financial crisis. 2) Recessionista – Fashion conscious who use the Global economic restructuring to their financial benefit; 3) Mobama – relating to the fashion-sense of the US First Lady, as in ‘that is quite mobamaish’.

Popular Culture: Octomom (the media phenomenon of the mother of the octuplets).

Green Living: 1) Green washing – Re-branding an old product as environmentally friendly. 2) E-vampire – Appliances and machines on standby-mode, which continually use electrical energy they ‘sleep’. 3) Slow food: — Food other than the fast-food variety hopefully produced locally (locavores).

Hinglish: Chuddies – Ladies’ underwear or panties.

Internet: 1) De-follow – No longer following the updates of someone on a social networking site. 2) De-friend – No longer following the updates of a friend on a social networking site; much harsher than de-following. 3) Web 2.0 – The next generation of web services.

Language: Toki Pona – The only language (constructed or natural) with a trademark.

Million Word March: MillionWordWord — Default entry if no other word qualifies.

Music: Wonderstar – as in Susan Boyle, an overnight sensation, exceeding all reasonable expectations.

Poland: Bangsters – A description of those responsible for ‘predatory’ lending practices, from a combination of the words banker and gangster.

Politically incorrect: 1) Slumdog – a formerly disparaging comments upon those residing in the slums of India; Seatmates of size – US airline euphemism for passengers who carry enough weight to require two seats.

Politics: 1) Carbon neutral — One of the many phrases relating to the effort to stem Climate Change. 2) Overseas Contingency Operations – The Obama re-branding of the Bush War on Terror.

Sports: Phelpsian – The singular accomplishments of Michael Phelps at the Beijing Olympics.

Spirituality: Renewalist – Movements that encompass renewal of the spirit; also call ‘Spirit-filled’ movements.

Technology: 1) Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage. 2) N00b — From the Gamer Community; a neophyte in playing a particular game; used as a disparaging term. 3) Sexting – Sending email (or text messages) with sexual content.

YouthSpeak: Quendy-Trendy — British youth speak for hip or up-to-date.

Extra Credit:

French word with least chance of entering English Language: le courriel for E-Mail.

Most recognized English-language word on the planet: O.K.

Each word is being analyzed to determine which is attaining the greatest depth (number of citations) and breadth (geographic extent of word usage), as well as number appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score will be deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.

Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

In Shakespeare’s day, there were only 2,000,000 speakers of English and fewer than 100,000 words. Shakespeare himself coined about 1,700 words. Thomas Jefferson invented about 200 words, and George W. Bush created a handful, the most prominent of which is, misunderestimate. US President Barack Obama’s surname passed into wordhood last year with the rise of obamamania.

Pick the Definition, May 28, 2009

Test your vocabulary skills on words about to officially enter the English language

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The English Conquest (May 17, 2009)

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Chinglish Enriches English Vocabulary with Chinese Features (May 13)

News Magazine

The words in the mental cupboard

April 28, 2009

Watch:  When Does a Word Become a Word?

BBC World Service, April 22, 2009


Special Report, April 23, 2009

Neologisms

It’s difficult to track the number of words in the English language, since neologisms — new words — are coined every day. The Global Language Monitor claims our lexicon will welcome its millionth word by the end of this month; other experts disagree.Whenever it does occur, will the millionth word be something from the business world, like “carpocalypse,” describing the state of the automotive industry? Or from Hollywood, like “momager,” the mother of a celebrity who also serves as business manager? In these stories, we look at our changing language and highlight some of the new words that have entered it.

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The Economist Predictions for 2009 Preview:


English Marks a Million

Listen to the segment on Morning Edition

Save the Date:  English nears a milestone (Christian Science Monitor)

News Forcaster: When will English pass 1 million words?

Current forecast: after 3/30/08 and before 4/30/08 (45% chance)

A Contrary View of the Million Word March


ENGLISH AND ITS ODDITIES ; The word factory keeps producing



The Million Word March in Smithsonian Magazine

THE WORLD IN WORDS:  Top Words of 2008

Essay:  The Number of Words in the English Language

There are many things in the Universe that can never be precisely measured but that doesn’t stop Humankind from attempting to take their measure.

For example, there are on the order of:

  • 7,000 human languages and dialects (6,912 to be precise);
  • About 50,000 ideograms in the various Chinese dialects (though countless more words);
  • About 100,000,000,000 stars in the Milky Way galaxy (and some 100,000,000,000 galaxies in the universe);
  • Over 35,500,000 residents of California;
  • And then there are 10 raised to the power of 72 atomic particles in the universe; that is, precisely:

10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,

000,000,000,000,000,000,000,000 atomic particles;

  • There are fewer than 100,000 words in the French language;
  • There are some some 6.5 billion folks on the planet; (and about 20 billion that have ever walked upon the Earth);
  • Fewer than 20,000 different words in the Bible, (actually, 12,143 in the English, 783,137 total in the King James Version, 8,674 in the Hebrew Old Testament, and 5,624 in the Greek New Testament);
  • And 24,000 differing words to be found in the complete works of Shakespeare, about 1,700 of which he invented.

Finally, if you emptied all the water out of Lake Tahoe and spread it evenly over all of California it would be about 14 inches deep,  Not that anyone would ever attempt to do so. Or actually care.

Which brings us to the number of words in English.

The central idea of writing is, of course, the idea. Ideas by their very nature are wispy sorts of things. This being so, you can’t grab an idea and do with it what you will. Rather the best for which one can hope is to encapsulate the idea and preserve it for time immemorial in some sort of ethereal amber. We call this amber, language; the basic building block of which is, of course, the word. (We are speaking now as poets and not as linguists.)

As such, writers of English have the good fortune of having hundreds of thousands of words from which to choose. When you think of it, the English language writer always has at least three words for any idea, each rooted in the Latin, the Germanic or Saxon tongues, and the Greek. Think of a word for human habitation: city, town, metropolis, and so on. And that’s just the start. In the English-speaking world we also owe a heavy debtto Algonquin, and Hebrew, and Malay (ketchup anyone?) and Maori, and Zulu and Hmong among a multitude of others. I think you can spot the beginnings of a trend here.

And then there is the entire realm of ”jargon,” scientific and otherwise, those specialized patois or vocabularies known only to those in specific fields. Computer-related jargon is multiplying at an extraordinary rate. And since English has become the lingua Franca of the Internet, English words are being created and non-English words co-opted at an ever-quickening pace.

Scientists estimate that there are approximately 10,000,000,000 neurons in a typical human brain.  Each of these neurons can theorectically interconnect with all the rest.

This being so, the number of interconnects within a single human brain is greater than the entire number of atomic particles in the universe.

If you equate these interconnects to ideas, or even thoughts, the number of potential words needed to express them is, indeed, staggering on the order of billions and billions of trillions.

This being said, I now unequivocally state that as of the 10th day of June in the year 2009 AD (or CE, whatever your preference), we estimate that there were some 1,000,000  words in the English language, plus or minus a handful.

Choose well among them.

PJJP

Austin, Texas, USA


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About

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In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.  Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.

These services are currently provided to the Fortune 500, Olympic Partners, leading Higher Education institutions, high tech firms, the worldwide print and electronic media, the global fashion industry, among others.

 

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Shanghai Think Tank Masters Series 3

 

Paul JJ Payack lecturing on Big Data in Shanghai

GLM foresees a time in the near future where data doubles every hour, every minute, then every second.

Growth of Mobile Data

To address this unfolding reality, GLM created the tools you need to address an enterprise in a world never at rest, where the facts can change before you locked your strategy into place, in the world where the social media of today is but a hint of what will emerge in the coming months and years.

GLM’s specialized products and services have been built from the ground up for Big and bigger date,  for a marketplace ever in flux, where the only constant is change.

On Equal Terms (2)
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Belfer Center KSG GLM
Belfer Center KSG GLM 1

 

In 2003, GLM’s founder, Paul JJ Payack, first conceived of a new class of data that he called Ephemera, or Ephemeral Data.

 

 

Empeheral Data Graphic

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In 2006, The New York Times worked with the Global Language Monitor to assess the state of the New York City real estate market.  GLM’s used its proprietary POI technology, which The Times described as “an algorithm that tracks words and phrases in the media and on the Internet in relation to frequency, context, and appearance in the global media.”  The study has been hailed as presaging the coming Financial Meltdown, now known as the Great Recession.

NY Times Subprime Meltdown

 

 

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GLM Founder on BBC America

GLM as a Source of Record

GLM continues to be cited hundreds of by the leading print and electronic media the world over. In fact, the worldwide print and electronic media have come to rely on The Global Language Monitor for its expert analysis on cultural trends and their subsequent impact on various aspects of culture.

Worldwide print and electronic media have come to rely on GLM for it Trend Tracking and analytics-based analyses.

 

BBC Cites GLM for Words of the Decade

BBC News

At the end of the first decade of the 21st century, the BBC used two global experts to choose the words that would sum up the decades,  represented English as spoken in the UK, the other English as spoken in America, Australia and the rest of the world.  The Global Language Monitor’s president  was chosen for Global English as shown below.

BBC-WORDS-OF-THE-DECADE

 

A representative sampling includes:  CNN, MSNBC, The Wall Street Journal, Reuters, Associated Press, United Press International, Knight-Ridder, USAToday, The Washington Post, The Washington Times, The Chicago Tribune, The Los Angeles Times, The New York Times, San Francisco Chronicle, The Charlotte Observer, Minneapolis Star Tribune, San Jose Mercury, New York Post, NPR, FoxNews, ABC, NBC, CBS, ChinaNews, Peoples Daily, The National Post, The Sydney Morning Herald, The BBC, the Australian Braodcasting Company, The Canadian Broadcasting Company, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents.

 

GLM Customers

 

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About Paul JJ Payack

Paul JJ Payack (PJJP Pictures) has served as a senior executive of three Fortune 500 high technology companies, and three Silicon Valley technology companies that were acquired buy three other Silicon Valley giants, as well as numerous start-ups and re-starts.

Paul JJ Payack has served as a senior executive of three Fortune 500 high technology companies (Unisys, Dun & Bradstreet, and StorageTek), and three Silicon Valley technology companies (Apollo Computer, Intelliguard Software, Legato Systems) that were acquired by three other Silicon Valley giants, as well as numerous start-ups and re-starts.  (For Payack’s Linkedin bio, go here.)

Currently, GLM’s President and Chief Word Analyst, he also was the founding president of yourDictionary.com. These two language sites attract millions of page views a month. He founded GLM in Silicon Valley in 2003 and moved it to Austin, Texas in 2008.

Payack taught scientific and technological communications at the University of Massachusetts, the University of Texas-Arlington and Babson College, the Federal Reserve Bank (NY), GM/Hughes Aircraft, and many others.

He is a frequent guest on the media circuit including CNN, the BBC, NPR, the CBS, Australia Broadcasting Company and Chinese Radio and Television.

Payack is the author of some eighteen collections (seven currently in print), including  A Million Words and Counting, Kensington (New York) as well as co-author with Edward ML Peters of  The Paid-for Option (Tower Oaks Press), an analysis of the healthcare crisis in the USA.  (For a sampling of Payack’s creative work, including metafiction, flash fiction, and collage art, go here.)

Payack studied philosophy and psychology at Bucknell University and was graduated from Harvard where he studied comparative literature, classical languages and fine arts.

He currently resides in Austin, Texas with his wife, Millie, and family. Contact Payack directly:  001 512 801 6823 or pauljjpayack@gmail.com.



shopify analytics ecommerce


Misc. IV

Flashback: Gulf Oil Spill and Rise of ‘the Narrative’ in Politics

The Importance of Tracking Evolving Narratives

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Gulf Oil Spill Vs. Katrina

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Obama vs. BP

The Lesson of the Gulf Oil Spill narrative is the importance of controlling the narrative, since whoever wins of the narrative, controls the story in terms of political capital — for good or ill.

Austin, TX, June 02, 2010 (Updated May 24, 2014) — In an exclusive analysis by The Global Language Monitor’s NarrativeTracker™, there are now several differing story lines emerging from the Gulf Oil Spill. The ‘narrative’ refers to the stream of public opinion captured by blogs and other social media outlets on the Internet, as well as the leading print and electronic databases.

Colleen Ross: How Obama Lost Control of the Oil-Spill Narrative (CBC)

The Narratives emerging from this on-going (and slow-moving) disaster include: Obama was Slow to Respond – 95% of the social media conversations characterize the President Obama as ‘slow to respond’. Obama vs. BP: who’s in charge? — 52% see BP in charge of the spill. This may or may not be a political liability. Democrats need the blame assigned to BP; at the same time, Obama needs to be seen as in overall control of the disaster Worst environmental disaster ever – 42% see the current spill the worst environmental disaster ever. Federal Response — 57% see the Federal response using ‘poor’ or related keywords. Not a good month for the Feds; come to think of it, not a good year for the Feds. Katrina vs. Exxon Valdez – 61% make the comparison to the Exxon Valdez; about 39% compare the ongoing spill to the inundation of New Orleans in the wake of Hurricane Katrina.

 

Biblical Prophecies Abound Once More — About 61% of all references involve the Bible. (Even Ted Turner has a theory how the oil spill might be a warning from God.) These are markedly different in tone than those used with Katrina where the references focused on apocalyptic imagery, End-of-the-World scenarios and doom. The Obama Style of Leadership – This is a close one 52% see Obama as ‘hand’s on’ leadership, 48% see ‘hand’s off’. Again, this is either positive or negative depending on your political bias.

Clarence Page: How stories, true or not, drive politics

Ronald Reagan was seen as a ‘hand’s off’ president and that was considered good. Jimmy Carter was a ‘hand’s on’ type president and that was considered bad. “The development of the Gulf Oil Spill narrative is important to track since he who wins control of the narrative, controls the story in terms of political capital – for good or ill,” said Paul JJ Payack, president and chief word analyst of GLM. “With the mid-term elections just five months away, and the prospect of the Gulf Oil Spill continuing unabated for months, control of the narrative is more important than ever.” The rise of the narrative can render positions on the issues almost meaningless, since positions now matter less than how they fit into a particular narrative.

The NarrativeTracker is more effective in capturing the true opinion of the public because it tracks unfiltered keywords in Social Media and other sources, rather than how that opinion is interpreted by the news media or by pollsters. The term ‘narrative’ in this sense is now appearing thousands of times in the global media on the Internet and blogosphere as well as throughout the world of social media, meaning the main streams of public opinion running in the media that needs to be fed, encouraged, diverted or influenced by any means possible. GLM recently announced The Healthcare NarrativeTracker Index™ (NTI™), in partnership with OpenConnect Systems of Dallas. The Healthcare NTI is the first product specifically designed to use social media-based monitoring to better understand the issues driving healthcare reform, providing a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. The NarrativeTracker is based on the GLM’s Predictive Quantities Indicator™ (PQI™).

The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity. About the Global Language Monitor Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

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Mandela Tops All Media Funerals, except John Paul II’s, Since 1997

No. 3 Ronald Reagan, No. 4 Princess Diana, No. 5 Michael Jackson, No. 6 Mother Teresa

Lady Thatcher Does Not Make the Cut

Ranked by TrendTopper Internet MediaBuzz

Austin, TX January, 2014 – In an exclusive analysis performed by the Global Language Monitor, the death of Nelson Mandela has topped those of all global influencers since 1997 with the exception of Pope John II, back in 2005.

“The emergence of Nelson Mandela into the No. 2 position is a testimony to the universal appeal of the man and his ideals,” said Paul JJ Payack, president and the Chief Word Analyst of GLM, “especially in a time when superficialities such as ‘twerking’ and the taking of so-called ‘selfies,’ seem to monopolize the airways in all their many forms.”

The re-emergence of John Paul II into the top spot also is seen by some as a worthy tribute to a man who helped end Communism’s grip over Eastern Europe and beyond. The legacy of Ronald Reagan presidency is viewed as transformational by both US political parties which can account for his continued high regard.

John Paul II and Nelson Mandela Lead the Lisrt
John Paul II and Nelson Mandela Lead the Lisrt

 

Pope John Paul II
Pope John Paul II

 

Ronald Reagan
Ronald Reagan

 

 

Princess Diana
Princess Diana

 

Mother Teresa
Mother Teresa

 

 

 

 

 

 

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Nelson Mandela took the No. 2 spot, ahead of Ronald Reagan (2004), Princess Diana (1997), the mother of the future line of British Monarchy, including Prince William, his wife Kate and their new son, George, Michael Jackson (2009) the entertainment icon, Mother Teresa (1997).

Lady Thatcher, the long-serving British Prime Minister who died last April just missed the survey cutoff.Read more

Obama and the null set narrative

Reprinted from The Hill, May 31, 2009

Obama and the null set narrative

By Paul JJ Payack

We have been analyzing the narrative of Barack Obama for some years now. In fact, we’ve tracked three differing narratives in the course of his campaign and the first term of his presidency. We’ve tracked the president’s highs (the “Yes we can!” Grant Park Speech, and others of soaring rhetoric), and his lows (the much more pedestrian Gulf Oil Spill effort).

We’ve been praised for our astute analysis, and condemned for announcing his premature political death. At the time, the Global Language Monitor’s analysis of the BP Oil Spill speech was actually pulled off CNN and replaced by a far milder critique. In retrospect, that speech was a harbinger of what was to come — Barack Obama bereft of Hope and Change.

Not that we didn’t have hints about of what was about to transpire. Consider the disposition of these “hope-and-change type” promises: (1) the immediate shutdown of Guantanamo, (2) the end of the K Street revolving door and (3) holding the bankers accountable for their part in the financial meltdown. How exactly do you make sense of these countervailing (or even contradictory) positions?

Obama and the null set narrative.

Now consider the president’s recent speech on U.S. defense policy: after ramping up the use of drones against “enemy combatants,” with hundreds of civilians deaths by the administration’s own estimate, he stands firmly against gratuitous drone strikes. After keeping Gitmo open for going on five years now, he will now do everything in his power to close it. How to make sense of these seemingly oppositional positions?

The null set narrative.

In the run-up to the 2010 midterms, we began to formally track the president’s narrative. We were curious to better understand how the word ‘narrative’ rose to be the No. 1 political buzzword at that time and what it meant to this presidency. Other terms frequently used to describe Obama at the time, included: detached, aloof, hands-off or professorial. Some took these words to be demeaning and/or insulting.

Clarence Page of the Chicago Tribune wrote, “The danger comes when politicians and their operatives essentially use ‘narrative’ … the version of the truth that they want us to believe even when they don’t believe it.”

Since his reelection last November, we have remained silent on the subject — awaiting the second term narrative to emerge. With the recent series of crises, scandals and/or events, we now are, indeed, witnessing this new narrative: the null set narrative.

Consider, if you will, the current plight of one Jay Carney.

It is always interesting how one’s attributes can be used to praise or condemn depending on the narrative in which they are described.

However, this is a narrative that can fit around any news, story or scandal; more to the point, it is completely irrelevant to the words ensconced within it. Any words, anytime, anywhere. This is the narrative of choice for the administration at this point in time.

And now detached, aloof, and hands-off are the favored phrases in this administration’s null set narrative.

Read more: http://thehill.com/blogs/congress-blog/the-administration/302749-obama-and-the-null-set-narrative#ixzz2UuzupYr7

 

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2013 Major Golf Championships Ranked by Internet Media Buzz

British Open No. 1 by the wide margin, Master’s No. 2

 

In Analysis ‘The Players’ Ranks higher than the PGA

 

Biggest Problem: Nicklaus adds three Majors (to 21), Woods adds only one (to 15).

Austin, Texas. May 11, 2013. (Updated) Open Championship has been declared the Top Golf Major by Internet Media Buzz, according to an analysis using Global Language Monitor’s Sports Brand Affiliation Index (S-BAI).

One major point of resistance: By elevating the Players to Major Status means Nicklaus adds three Majors to his total (to 21), while Woods adds only one (to 15).
The S-BAI analysis compared the strength of affiliation of each of the currently recognized events (The Masters, The US Open, The Open Championship or British Open and the PGA Championship) to the concept of ‘major championship’. GLM then added the Players Championship for comparison with the four recognized events. In an associated finding, the Players Championship has entered into the top ranks of the golfing world as one of the sport’s major championship events or Majors. In fact, the Players’ Championship is in a virtual tie with the US Open for third.
There are now five Majors by MediaBuzz Concensus
There are now five Majors by MediaBuzz Consensus
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The Open Championship’s S-Brand Affiliation Index (147.59) was followed by the Masters at 106.62. The US Open and Players Championships finished in a virtual tie for third at 90.74 and 90.17, respectively. The Open Championship scored nearly twice as high as the PGA Championship (79.40).
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Ranklng the Golf Majors by Sports BAI
1. The British Open 147.59
2. The Masters 106.62
3. The US Open 90.74
4. The Players 90.17
5′ The PGA 79.40
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“After forty years, the Players Championship has earned its place among the Major Golf Championships,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “Forty years is certainly an excellent vantage point to judge its worthiness. And the data has spoken.”
Payack added, “Since 1860 The Open is the championship against which all future Majors would be judged. Now over one hundred and fifty-years later, we see that it towers above all others in the world of golf.”
In the early to mid 20th century, the Majors were considered to be those tournaments won by Bobby Jones during his historic 1930 season: the US and British Amateurs, the Open Championship and the US Open. Later Jones’ own tournament, the Masters, gained in importance as did the Western Open (considered a Major by many for a number of decades) as the British PGA fell from favor. As recently as 1960 there was no official recognition of the Majors, as such.
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For this analysis, GLM employed proprietary ‘algorithmic methodologies’ such as the Brand Affiliation Index. The BAI computes and details the relative brand equity of people, products or events based on the analysis of global discourse, providing a real-time, accurate assessment at any point in time. To do so, GLM analyzes the billions of pages on the Internet, millions of blogs, the top 175,000 global print and electronic media, as well as Twitter and new social media sources, as they emerge.
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GLM will perform another analysis following the conclusion of the 2013 Majors.
About Global Language Monitor: “We Tell the World What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language. For more information, individualized reports, or a monthly subscription, call +1.512.801.6823 or email info@LanguageMonitor.com

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Obama: du candidat super star au président mal aimé

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La couverture de l’élection de Barack Obama a été sans commune mesure avec les élections présidentielles de 2000 et 2004. Jacques Portes explique pourquoi le président des Etats-Unis n’a pas réussi à transformer ce succès planétaire en atout au cours de son mandat. Extraits de “Obama, vers un deuxième mandat ?” (1/2).

 

Not the Thrilla in Manila, but Certainly Nasty in Nassau

Austin, TEXAS. October 17, 2012. The President Obama of yore (2008, that is) showed up at the debate last night and so was hailed the victor. In fact, the numbers show that it was not that Romney faltered. He did not. Rather it was the President who recovered from his first debate ‘debacle’ (as viewed by his strongest supporters).

The numbers reveal the story. First, keep this number in mind: 7.4. This is the grade level of Obama’s most widely hailed speech, the “Yes, We Can!” Grant Park victory speech. ‘Yes, We Can!” is widely perceived as a classic to be enshrined in the American Oratory Hall of Fame along side Martin Luther King, Jr.’s “I have a dream,” Lincoln’s “Gettysburg Address,’ and Ronald Reagan’s “City on a Hill” speeches.

In the first Presidential debate, Obama’s grade level came in at 9.2. For a debate, with all its give-and-take, interruptions, pauses and the like, that was a rather high number. A Town Hall meeting is definitely not the place for the grandiloquent turn of phrase, especially when you are trying to woo the undecided citizens of the land with plain speakin’ — no matter how uncomfortable that might be.

We all told in sixth grade that a newspaper should be written at the sixth-grade level, which from the sixth-grade perspective can be quite a challenge. What this really translates to is short sentences, concise paragraphs, fewer polysyllabic words, and all written in active voice.

As an example, Joe Biden spoke at a sixth grade level (6.1) in the vice presidential debate and there were few who claimed the inability to understand Ol’ Joe. (Unfortunately, these tests do not evaluate facial expressions.) In last night’s debate , Obama scored 7.2 in the grade-level score, about 28% lower (and in this case better) than his first debate — and nearly identical to his Grant Park discourse.

Both Romney and Obama cut their used of passive voice nearly in half from 6% to 4% and 3%, respectively. Active voice, where the subject is the doer of the action, is always preferred over passive voice in political discourse since it can be used to avoid responsibility. (‘Taxes were raised’ rather than ‘I raise raised the taxes.)

Finally, Obama’s reading ease score improved over 8% from 63.1 to 70.1; Romney’s remained a bit higher at 71.0.

In champion fights, the unwritten rule is that you never take the current champ’s crown away on — points unless the victory is overwhelming. Last night the President showed up to fight, and thus is awarded the victory on points. So the Presidential Debate series now stands even at 0ne all, with the rubber (and deciding) match to take place next week.

 

The Final Narrative of Barack Obama

Austin, Texas. October 9, 2012 — The controversy swirling around Obama’s debate performance completely misses the point. For better or worse, this is it. Stripped of all pretension. Devoid of the catch phrases and the swoons. Minus the Hollywood glam. This is he. Barack Obama. The man, unadorned. No longer do we see Obama through a glass dimly. Now we see him for who he is. This is neither to embellish nor dis-embellish the man. This is to see things for what they are and not what they ought — or ought not — to be.

At the Global Language Monitor we understand that life is not an exit poll; we cannot shape the reality of how we just voted. It is a zero-sum thing, a binary action, a one or a zero, a yes or a no. In the same manner we have tracked the narrative of Barack Obama the preceding five years, stripped of all adornment, searching for the reality that was all too frequently, standing right before us, actually in our midst, if only we had the will to open our eyes to see.

Of course we have unabashedly published our findings along the way but at that time our findings seemed a bit out-of-step, as indeed they were. Out-of-step with the perceived reality, but in step with reality as it was. Unlike most of life, a new president is graced with a honeymoon period, when missteps are overlooked, forgotten, or forgiven. This is not the ‘suspension of disbelief’ that allows us to enjoy a fantastical story in the cinema but rather a ‘suspension of self-interest,’ where we put aside our partisan differences and wait. We wait for the cues and signals, both small and large, that will reveal the intentions, proclivities, and (dare I say it?) the character of the incumbent.

For some presidents this grace period is over nearly before it starts (Gerald Ford and George W. Bush come to mind). For others, it lasts a bit longer (George H.W. Bush), and for others longer still (Ronald Reagan). In the case of Barack Obama, the situation was markedly different. Being a black man, most Americans wanted him to succeed precisely because he was a black man. As a relative outsider, he was a welcome break from the recent past (and impending future) — Bush 41, Clinton 42, Bush 43, Clinton 44?

Being a newcomer, he was the classic tabula rasa, a blank slate upon which we could pour upon all our hopes and dreams. And change? Who on this planet did not want change from the preceding eight years: a divisive and disputed election, global terrorism and 9/11, two wars in the Middle East, a devastating tsunami, the inundation of one of America’s great cities, and to top it off, the global financial meltdown. All this being so, Barack Obama began his presidency with an extraordinarily large reservoir of good will. Let’s call this reservoir the Hope and Change Quotient (HCQ).

During Obama’s first days in office, the nation was engulfed in ‘anger and rage’? GLM analyzed the situation back in February 2009 and found that what was being reported as ‘anger’ was actually ‘frustration,’ while what was being reported as ‘rage’ was actually ‘despair’, a sense of foreboding or impending doom. GLM followed this rather odd undercurrent during the earliest, most hopeful, days of the Obama administration. The results were striking, especially, in contrast to the immense outpouring of global goodwill in response to the inauguration of Barack Obama, since the survey included the ten days immediately following Obama’s swearing in. Some of the keywords showing heightened awareness were Abandoned, Despair, Desperation, and Fear — all appearing in the media with double digit increases over the pre-election period. This was perhaps an abberation we thought, but as we moved forward, the pattern continued unabated.

We saw a turning point with the Gulf Oil Spill speech. This was the opportunity to show the world how a US President would properly respond to a major crisis threatening the Gulf Coast, the ecosystem, and the forces of nature and the evil of Man (an arrogant CEO from Central casting, BP, Halliburton, and a 24×7 ‘Spill Cam’ spewing forth colorful filth, worthy of a Dreamworks 3-D treatment. And what did we get? We got what we had been measuring for the preceding two years: Obama 2.0, with an academic-sounding speech detailing a broad plan for an alternative-energy future and few specifics, and little of the hell-and-brimstone his followers had hope for.

By now it was becoming apparent for all to see. This was a changed and changing man, at least how he revealed himself publicly through speech. By time the 2010 Mid-Terms delivered their ‘shellacking’ the transformation was nearly complete. With a few noteworthy exceptions, such as his Tuscon eulogy,which ranked among his best, the President has appeared less-and-less engaged, more-and-more distant.

In July we noted that the top political buzzwords were telling a far different story than either campaign was presenting to the American people. Our analysis found that Bush was clearly assigned responsibility for the so-called Great Recession, while Obama was responsibility for the economy’s current condition, just as concern over Bain Capital and the ‘war against women’ were of less and little concern respectively. In other words, the American people saw the issues as if the virulent political ads of both parties did not exist. In contrast ‘Still believe the American Dream’ was No. 5 and ‘Disappointment in Obama Administration’ was No. 6.

At the same time, the Hope and Change Quotient has nearly been depleted, this being the normal course near the end of every president’s first term in recent memory. The President has finally been vetted. We now know the man, his strengths, weaknesses, and his proclivities. This is not to say that he will not win in his bid for re-election. But this is to say, that for better or worse, this is it.

This is the final narrative of Barack Obama.

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GLM used NarrativeTracker Technology in this study. NarrativeTracker is based on the global discourse, providing a real-time, accurate picture of what any audience is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, the top global print and electronic media, as well as new media sources as they emerge.

Paul JJ Payack is the president and Chief Word Analysts of Austin-based Global Language Monitor.

 

Olympic (Ambush) Competition Officially Under Way

Ambushers Leading Sponsors 33-17

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Billions of Dollars in Brand Equity at Stake

AUSTIN, Texas. July 18, 2012 — Of the Top Fifty Brands affiliated with the London 2012 Olympic and Paralympic Games only seventeen are official sponsors. This according to the latest Brand Affiliation Index (BAI) analysis by the Global Language Monitor, the Internet media trend tracking company. The longitudinal study began in July 2011 and tracks the top three tiers of official Olympic sponsorship, as designated by the LOGOC and the IOC.

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“Fortunately in the Olympics there is no ‘mercy rule,’ where a winner is declared in a contest to reach twenty-one, when one side scores the first 11 points,” said Paul JJ Payack, President and Chief Word Analyst of GLM. Of the top official and ‘non-affiliated marketers’ in the current study, the first twelve fall into the non-affiliated category.”

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Some seventy-five brands are studied including the twenty-five premier official sponsors divided into three tiers: The TOP partners, which pay approximately one hundred million pounds for the privilege, the Official Olympic Partners, and the Official Olympic Sponsors. Together these sponsors pay an estimated 30% of the cost of staging the games.

There are a number of other levels and forms of sponsorship including national sponsorships such as the USOC. The real cost of being a TOP partner ranges from a $500 billion to over a trillion dollar investment to companies that sign on for sponsorships spanning several Olympiads.

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship, all perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

Ambushing by ‘Non-affiliated Marketers’ is more than Michael Phelps pitching sandwiches; it is a years-long effort to create a pseudo-sponsorship to leverage the good-well generated by having the Olympics with one’s brand.

The GLM Brand Affiliation Index for this analysis,ranged from a high of 797.90 (Royal Philips} to a low of 1.50 for VisaCard. The higher the score, the closer the brand affiliation with the event.

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The Top Twelve (all Ambushers), along with their tiers, are Listed below:

1 Royal Philips TOP-A
2 CVC Capital OOP-A
3 ExxonMobil OOP-A
4 Manpower OOS-A
5 Schroders OOP-A
6 IBM Global TOP-A
7 E ON Energy OOP-A
8 KPMG OOS-A
9 Deutsche Telekom OOP-A
10 BASF TOP-A
11 EI DuPont TOP-A
12 Cable & Wireless OOP-A

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As you can see for the above rankings, Business-to-Business brands are being subjected to the sames ambush marketing forces as B2C marketers. ‘

Royal Philips is crushing GE by over 20:1 margin; ExxonMobil bests BP by a similar margin; and BASF and DuPont are both striding past Dow.

The Top Ten Official Sponsors ranked from No. 13 to No. 39 overall. They are listed below, along with their tiers.

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1 BT Group OOP
2 Cadbury OOS
3 BMW OOP
4 Adidas OOP
5 Panasonic TOP
6 McDonald;s TOP
7 Coca-Cola TOP
8 UPS OOS
9 P&G TOP
10 EDF energy OOP
11 Arcelor Mittal OOS
12 Samsung TOP

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Though listed at the top official sponsor, the BT group actually ranks behind both Deutsche Telekom and Cable&Wireless.

Cadbury, McDonald’s and Coca-Cola are doing quite well for their investments in spite of the efforts to derail their sponsorships on the grounds of their contributing to a so-called ‘obesogenic’ environment. Adidas is currently doubling Nike’s number. P&G continues to excel with their ‘Moms’ campaign. Arcelor Mittal is a surprise standout for a company previously little known to the public.

GLM has been measuring the effects of Ambush marketing on the Olympic Movement for the last three Olympiads, in the process accumulating perhaps the most extensive database of its kind. For London 2012, GLM began tracking the three tiers of official sponsors since the third quarter of 2011. GLM also tracks the brand equity of the athletes before and during the Games. For more information, call +1.512.801.6823, email info@LanguageMonitor.com, or click on www.LanguageMonitor.com

 

Ambush Marketers Continue to Dominate

Olympic Ambush Marketers Continue to Dominate London 2012

Nike over Adidas; BA Trails Three Competitors; Subway and Pizza Hut Top McDonald’s


Kate Middleton ‘Brand’ Tops Coke, Adidas, and BA

Austin, Texas. Weekend May 4-6, 2012. Ambush Marketers continue to dominate the run-up to the London Summer Games. In fact ‘non-affiliated marketers’ took 27 of the top 50 spots measuring effective brand activation by the Global Language Monitor’s Brand Affiliation Index (BAI).

This despite the recent tightening of the rules by the IOC, The GLM BAI rankings are not simply a matter of pride or bragging rights but rather a battle for brand equity and the consumer’s mind and the billions of dollars committed to the IOC, which are primarily used to fund the Games.

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“The Olympic movement it is not immune to the historic shifts in communications affecting all institutions worldwide,” said Paul JJ Payack, founding president of the Global Language Monitor. “The seemingly all-pervasive media ensure that the flow of information can be stopped neither by national boundaries nor institutional gatekeepers. There is no reason to think that marketing activities are immune from such forces. In fact, marketing has been one of the foremost purveyors of new media technology.”

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49. The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008. For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011. These results are based on a study concluded on May 1, 2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

To schedule a confidential consultation, call +1.512.801.6823.

For these rankings, encompassing the first quarter of 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The top findings include:

  1. McDonald’s is in a tough fight, ranking behind Subway and Pizza Hut, but beating KFC.
  2. Ambusher Nike leads Partner Adidas by a wide margin.
  3. British Airways trails ambushers Lufthansa, United and Air France in the rankings.
  4. Royal Philip outpaced ever-strong GE.
  5. P&G continues to crush ambush competitors as it did in Vancouver.
  6. Ambusher Ericsson Over Supporter Cisco by a 3:1 margin.

The Duchess Effect Meets the Summer Games

One interesting side note is that even the Summer Games are encountering the Duchess Effect. The GLM BAI analysis showed that when linked with London 2012, Kate Middleton had a closer brand affiliation than a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’. A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement. This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.
..

The Top Ten Official Olympic Sponsors by BAI are listed below.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Thomas Cook Supporter
5 UPS Supporter
6 Lloyds TSB Partner
7 Cadbury Supporter
8 BP Partner
9 P&G IOC
10 ATOS IOC

..

The Top Ten non-Olympic Affiliated Marketers by BAI are listed below.

1 Centrica AMB OP
2 Eon Energy UK AMB OP
3 Barclaycard AMB IOC
4 Schroders AMB OP
5 Royal Philips AMB IOC
6 EI DuPont AMB IOC
7 Kraft AMB SUP
8 Ericsson Comm AMB SUP
9 Subway AMB IOC
10 Lufthansa AMB OP

.

The Top Twenty Combined Olympic Sponsors and Non-Affiliated Marketers Ranked by BAI.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Centrica AMB OP
5 Eon Energy UK AMB OP
6 Thomas Cook Supporter
7 Barclaycard AMB IOC
8 UPS Supporter
9 Schroders AMB OP
10 Lloyds TSB Partner
11 Cadbury Supporter
12 BP Partner
13 Royal Philips AMB IOC
14 P&G IOC
15 ATOS IOC
16 EI DuPont AMB IOC
17 Kraft AMB SUP
18 Ericsson Comm AMB SUP
19 Subway AMB IOC
20 Lufthansa AMB OP

.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49. The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008. For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011. These results are based on a study concluded on March 31, 2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012. The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.801.6823 or email info@LanguageMonitor.com

About Global Language Monitor: ”We Tell You What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language.

GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 175,000 print and electronic global media, as well as new media sources, as they emerge. For more information, individualized reports, or a monthly subscription, call +1.512.801.6823 or email info@LanguageMonitor.com

*******

Number of Words in the English Language

1,035,877.3

Number of Words in the English Language, January 1, 2016 estimate

.

Shakespeare Created 1700 Words in His Lifetime

The number of words in the English language is : 1,035,877.3 This is the estimate by the Global Language Monitor for January 1, 2016. The English Language passed the Million Word threshold on June 10, 2009 at 10:22 a.m. (GMT).

Currently there is a new word created every 98 minutes or about 14.7 words per day. For more information, go here.

How to Do Everything (NPR) How Long to Type All the Words

 

The Heart ♥ Emoji (for love) is Top Word, Pope Francis topped by Ebola as Top Name, “Hands Up, No Shoot” is Top Phrase

Pope Francis Topped by Ebola for Top Name of 2014 (see below)

“Hands Up, No Shoot” is the Top Phrase of the Year of 2014 (see below)

 

Documenting the year 2014 through English-language word usage

Global Language Monitor’s 15th Annual Survey of Global English

AUSTIN, Texas, December 2014 — The Emoji ideograph for Heart (and Love) is the Top Word for 2014 according to the 15th Annual survey of the English language by the the Global Language Monitor. The Heart and Love emoji, emoticon, and variations thereof appear billions of times a day around the world — across languages and cultures. This is the first time an ideograph has captured Word of the Year honors.

The GLM Word, Phrase, and Names of the Year lists are intended to provide a history of each year since 2000 through English-language word usage.

” Each emoji represents an emotion, expression, or state of mind, or a person, place or thing, so much so, that we see the birth of the AlphaBorg or AlphaBit.” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.

Click here for an Emoji Test Yourself

http://learning.blogs.nytimes.com/2014/08/05/test-yourself-emoji/

“The English Language is now undergoing a remarkable transformation unlike any in its 1400 year history — its system of writing, the Alphabet, is gaining characters at amazing rate. These character are ideographs or pictographs that are called emoji and emoticons. There are about a thousand emoji characters now officially recognized by Unicode Consortium, the official keepers of coding that forms the basis of the Internet. They regularly review new suggestions with the next 37 or so being finalized for June 2015. Then the new emoji can be embedded in any number of devices for any number of languages.

“The AlphaBIT now includes letters, numbers, the diacritical marks that compose emoticons, as well as clever electronic solutions that provide real-time access to more than hundreds of emoji.”

GLM’s top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.

Example of Emoji Keyboard

The figure below shows an Emoji keyboard for Apple. When you select the Emoji keyboard, you will see a new key on the bottom row, which looks like an stylized globe.

You click this key to access a number of emoji ideographic menus for differing classes of emoji. In this way the key doesn’t present a single letter, number, or diacritical mark but rather access to hundreds or thousands of emoji.

The following figures show the Top 7 Emojis on a specialized Twitter feed for 24 hours back in June 2014. Fourteen of the Top 100 were heart-based.

At last count there are now some 722 characters, with another 250 being made available during the next year, and 37 more due for approval in June 2015.

The Top Words of 2014 follow.

Rank / Word / Comments

  1. The Heart ♥ Emoji (for love) — The Heart ♥ Emoji (for love) is the Top Word of 2014. Each emoji represents an emotion, expression, or state of mind, or a person, place or thing.
  2. Hashtag — The re-invented pound-sign becomes evermore powerful.
  3. Vape — Smoking an electronic or e-cigarette, shorthand for vaporize, or vaping. Vapers are banned from indoor vaping in New York and other locales.
  4. Blood Moon — Four total eclipses of the moon in eighteen-month span. Some Christians see it as the presaging a “lunar apocalypse”.
  5. Nano — From Greek for dwarf, small; now 1 billionth of a meter, and any number of words surrounding nano technology.
  6. Photo Bomb — Breaking into a ‘pre-arranged” photograph without authorization resulting in often humorous outcomes.
  7. Caliphate — Literally, a land ruled by an Islamic Caliph typically governed under Sharia Law.
  8. (White) privilege — The alleged advantages of having lighter colored skin in a diverse society.
  9. Bae — Term of endearment for one’s object of desire.
  10. “Bash” Tag — Using a hashtag to undermine your frenemies.
  11. Transparency — That state of government openness that is apparently unachievable in the Western World.
  12. Sustainable — The Jimmy Carter of words; keeps getting stronger since it was WOTY in 2006.
  13. Clickbait — A link you just have to click on, though its more of a paid-for bait-and-switch.
  14. Quindecennial — Fifteen year anniversary; 2014 is the quindecinnal of the 21st century.
  15. Comet — Comet 67p has a visitor from the Rosetta Spacecraft.

OK is most understood word in the world, again. See more.

.

The Top Phrases of 2014

Rank / Phrase / Comment

  1. Hands Up, Don’t Shoot — Demonstrators’ continued chant after shooting of unarmed suspect in Ferguson, Missouri.
  2. Cosmic Inflation — The explosive growth of the Universe from virtually nothing. OK, there was something nowadays called the Singularity, sized about a billionth of a billionth of an inch. More evidence emerges that the Big Bang is settled science.
  3. Global Warming — The past is prologue here. 15,000 years ago New York City was buried under 5,000 meters of ice.
  4. Climate Change – Add ‘anthropogenic’ warming to this fact: the existence of the Bering Land Bridge 20,000 years ago suggests that the Oceans were some 100 meters lower than today. (That’s about a football field.)
  5. War on Women — In the Islamic state, women and young girls (10 and older) are stolen and then sold into sexual slavery or forced into involuntary marriages. And this after watching the beheading of their husbands, sons and brothers.
  6. All Time High — Many see this all-too-prevalent description of many world markets as more of a warning that a cause for celebration.
  7. Rogue nukes — Sources state that Iran can now assemble a bomb in two weeks. This is going from hypothetical to reality. (If true, International Inspection Effort: Fail.)
  8. Near-Earth Asteroid — Admittedly more of a space rock than an asteroid but it did create significant property damage as well as injuries before crashing into a Russian lake.
  9. Big Data — No 1 on the current High Tech Buzzword list, ushering in a global transformation in how data is processed, analyzed, and transformed into solutions.
  10. Polar Vector — An unusually long-lived Polar Outbreak plunging deep in the Southern territories.

.

The Top Names of 2014

Rank /Name / Comments

  1. Ebola — The Ebola Virus Disease (EVD) is a highly contagious, often fatal, hemorrhagic disease. The current outbreak started in West Africa earlier this year and has claimed some 5,000 lives as of this writing.
  2. Pope Francis — The most highly cited name, again. The former Jorge Mario Bergoglio, the 266th Pope of the Catholic Church, born December 17, 1936 in Buenos Aires.
  3. World War One — A conflict from the early 20th century that many historians are beginning to understand as incomplete.
  4. Médecins Sans Frontières — Doctors Without Borders, is a Nobel Peace Prize winning NGO founded in 1971. Heroically, involved in current Ebola epidemic.
  5. MH370 — Malaysia Airlines Flight 370 that disappeared on Saturday, 8 March 2014, while flying from Kuala Lumpur to Beijing, with 239 passengers and crew.
  6. FIFA World Cup — Better known simply as the World Cup, in 2014 won by Germany over Argentina (and heavily favored Brasil).
  7. Ice Bucket Challenge — A popular charity-based fund-raising activity to generate funds for ALS. The stunt involves pouring buckets of water and ice over the heads of the participants.
  8. Crimea — Reminder to Mr. Putin and the history-conscious (and poetically inclined): The Charge of the Light Brigadedid not end well.
  9. The Mid-terms — The US national election held during non-Presidential election years, hence the name, Mid-term.
  10. NSA — The National Security Agency of the US collects intelligence through clandestine means of both foreign and (to the surprise of many) domestic sources.
  11. Prince George of Cambridge. 5a. HRH Georgie — Nickname of Prince George of Cambridge, son of ‘Wills and Kate.” Watch this space as a ‘sister?’ enters the family.
  12. Malala Yousafzai — Two years ago named co-name of the Year by GLM, this year the co-winner of the Nobel Peace Prize.The Pakistani girl shot by terrorists for promoting the right to education for girls.
  13. Xi Jinping — “Steady as she goes,” as his term proceeds as China’s paramount leader.
  14. President Obama – ‘Hope and Change’ retreats even further into history as Obama’s second term troubles mount.
  15. Sochi Olympics — The XXII Olympic Winter Games that took place 7 to 23 February 2014, in Sochi, Russia.

Methodology: GLM’s Word of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must meet three criteria: 1) found globally, 2) have a minimum of 25,000 citations, and 3) have the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular professional or social group or geography. The goal is to find the word usage that will endure the test of time.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media (not limited to the English-language-based media), as well as new social media sources as they emerge.

The Top Words, Phrases, and Names since the Turn of the Century

2013:
Top Words: No. 1 ‘404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

2012:
Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

2011:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

2010:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

About the Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture. GLM analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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Words of the Year 2012

Apocalypse is the Top Word

Gangnam Style is the Top Phrase

Newtown AND Malala Yousafzai are the Top Names of the Year

Global Language Monitor’s 13th Annual Survey of Global English

Number of Words in the English Language: 1,019,729.6 (January 1, 2013 estimate)

AUSTIN, Texas December 27, 2012 — The Global Language Monitor has announced that ‘Apocalypse’ is the Top Word, ‘Gangnam Style’ is the Top Phrase and Newtown AND Malala Yousafzai are the Top Names of 2012 in its 13th annual global survey of the English language.

Apocalypse was followed by deficit, Olympiad, Bak’tun, and meme. Rounding out the top ten were MOOC, the Cloud, Omnishambles, Frankenstorm, and obesogenic.

“Apocalypse (Armageddon, and similar terms) reflects a growing fascination with various ‘end-of-the-world’ scenarios, or at least the end of life as we know it. This year the Mayan Apocalypse was well noted, but some eight of the top words and phrases were directly related to a sense of impending doom.” said Paul JJ Payack, President of the Global Language Monitor.

“These included: Apocalypse, Bak’tun, Frankenstorm, Global Warming/Climate Change, God Particle, Rogue Nukes, Solar Max, Near-Earth Asteroid. Media examples include the Mayan apocalypse frenzy in Russia, the US Presidential elections (Obamageddon, Romneygeddon), the threatened dissolution of the common currency in Europe (Eurogeddon), to the call for the United Nations to implement an ‘Armageddon-type’ policy to address previously undetected space rocks hurtling toward Earth.

“Our top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.”

 

(See more on Apocalypse and Armageddon after the Top Words List.)

The Top Words of 2012 follow Rank/ Word / Comments

  1. Apocalypse / Armageddon, and variations thereof — The word Apocalypse has been in ascendance in the English for more than 500 years. However,recent years has witnessed an unprecedented resurgence of the word.
  2. Deficit — Looks like deficit-spending will plague Western democracies for at least the next decade. Note to economists of stripes: reducing the rate of increase of deficit spending actually increases the deficit.
  3. Olympiad — The Greeks measured time by the four-year interval between the Games. Moderns measure it by medal counts, rights fees and billions of eyeballs.
  4. Bak’tun — A cycle of 144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse. (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)
  5. Meme — Internet Memes can best be conceived as thoughts or ideas rather than words, since they can and often do encompass sounds, photos, and text. Memes are propagated through every imaginable form of electronic communications, eventually surfacing in the traditional print and electronic media.
  6. MOOC — Massive Open Online Course; the nature of higher education is changing and MOOC is the phenomenon to watch.
  7. The Cloud — Neither the play by Aristophanes nor a forgotten title by Hitchcock, but rather where your data heads after you press <enter>.
  8. Omnishambles — From the UK and the top word of the Oxford American Dictionary team, where everything, everywhere seems to be in a state of disarray.
  9. Frankenstorm — Superstorm’s Sandy’s colloquial name. From a meteorologist’s lips to a globally recognized neologism within a few hours.
  10. Obesogenic — An environment that tends to encourage obesity. Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.
  11. Hen — The Swedish attempt to create a gender-neutral pronoun to replace him or her or combinations thereof: hen.
  12. Derecho — A ‘land hurricane,’ a sudden storm with extremely strong, one-directional winds, such as the storm that swept from the Midwest into the Washington, D.C. area earlier this year.
  13. Hashtag — The ‘pound sign’ reborn as the all-powerful Twitter hash tag; what next a re-branding of the period as a ‘full stop’.
  14. Drones — Unmanned aerial vehicles (UAV) that are piloted remotely or by on-board computers; mostly used for military applications.
  15. Fracking — The extraction of fossil fuels by hydraulic fracturing in rock formations, and injecting fluids to force the release of hitherto inaccessible hydrocarbons.
  16. Phobes — The Loyal Opposition? How 19th c. of you. Opponents (of either side) are now cast as fear-filled and hateful phobes or haters.
  17. Superfood — An non-scientific term used to describe foods that are calorie sparse and nutrient dense.
  18. The 47 — Presidential candidate Mitt Romney characterization of the percentage of Americans who pay no Federal taxes.
  19. YOLO — You Only Live Once meant to convey derision or astonishment.
  20. Adorkable — The rise of the Nerds! A portmanteau word from dork and adorable.

 

 

Listen to Last Year’s (2011) Top Words of the Year

 

 

The words Apocalypse and Armageddon are intermixed in the current English language media. New words or neologisms are created with both stems all referring to some type of ‘end-of-the-world-type’ phenomena. Both words stem from the final book of the New Testament, the Book of Revelation in which the final battle between good and evil (Armageddon) is revealed (apokalyptein).

Apocalyptic terms are combination or ‘portmanteau’ words linking a root word with ‘apocalypse’ such as the Snowpocalypse in the Washington, D.C. area several years ago mentioned by President Obama. Apocalypse, itself, can be traced to the ancient Greek word apokalyptein meaning to ‘uncover, restore, reveal or disclose’ (hence the name of the final book of the New Testament. The Book of Revelation). The words apocalypse and apocalyptic are both frequent expressions of the global media especially when used in reference to any cataclysmic event such as the South Asian Tsunami or the inundation of New Orleans by Hurricane Katrina back in 2005, as GLM then noted.

Terms related to Armageddon are also portmanteau words that ultimately can be traced to the same source. The Greek word Harmagedōn and its Hebrew counterpart har məgiddô both refer to the ancient settlement of Megiddo. Megiddo stood astride important Middle Eastern trade routes and was subsequently the scene of many battles in Biblical times. The word ‘Armageddon’ has come to be associated in the popular mind with any end-of-the-world scenario, such as portrayed in the movie of the same name, starring Bruce Willis, or the ‘Carmageddon’ event in Los Angeles, where one of the main freeways was shut down for a number of hours.

Methodology: GLM’s Word of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media, as well as new social media sources as they emerge.

 

The Top Phrases of 2012

Rank / Phrase / Comment

  1. Gangnam Style: A South Korean YouTube video watched 1,000,000,000 times around the world cannot be ignored because it might be considered frivolous.
  2. Global Warming/Climate Change – No. 1 phrases for the first decade of the 21st century; still resonate well into its second decade.
  3. Fiscal Cliff — Sharp automatic tax increases and spending cuts to U.S. Federal programs that go into effect with the new year — if the Budget Control Act of 2011 is not addressed.
  4. The deficit—the difference between what the government takes in and what it spends—is projected to be reduced by roughly half in 2013
  5. God Particle — The ever-elusive Higgs Boson, the search for which, according to CERN, carries a 1 in 50,000,000 of creating a mini Black Hole that just might swallow the Earth. Oops.
  6. Rogue nukes — Iran and North Korea are the focus of attention again.
  7. Near-Earth Asteroid — Yet another year, another asteroid, another near-miss; this one slipping between the orbits of the Earth and the Moon.
  8. Binders Full of Women — Any unfortunate misstatement or turn of phrase, especially when viewed by some 50 million in a US Presidential Debate becomes immediately meme-worthy.
  9. Arab Spring — Still no Successor term as the Arab Spring morphs into something far more ominous.
  10. Solar max — The peak of the 11-year sunspot cycle; in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?
  11. Big Data — No 1 on the 2012’s Tech List, ushering in a global transformation in how data is processed, analyzed, and turned into solutions.
  12. Ethical/Sustainable Fashion– A global movement that includes designs from indigenous communities and emerging peoples.
  13. Toxic Politics — See 2012 US Presidential Campaign.
  14. Citius, Altius, Fortius — (Faster, Higher, Stronger) The Olympic Motto, in Latin not Greek, of course.
  15. War Against Women — In the US an economic and social issue; in much of the world an issue of sexual slavery, honor killings, and lack of basic human rights.

 

The Top Names of 2012

Rank /Name / Comments

  1. Newtown and Malala Yousafzai (tie) — The Connecticut site of a horrific massacre of innocents; and the Pakistani girl shot by terrorists for promoting the right to education for girls.
  2. Xi Jinping — Replaces Hu Jintao, under whose administration China has seen a decade of extraordinary growth.
  3. Kate Middleton — With a baby on the way (and the publishing of photos of a most private nature), the Duchess of Cambridge maintains a high profile.
  4. President Obama – Hope and Change retreat further into the history books as Obama survives a brutal campaign.
  5. Mitt Romney — Soon to depart into the wormhole that most losing US Presidential candidates invariably find themselves. Dukakis? Mondale? Etc.
  6. London Olympics — A triumphal return to the Olympic stage that would have astounded those present at the first Post-War Games in 1948.
  7. Higgs Boson — The long-sought particle theorized to have been present at the creation, is confirmed in CERN experiments. (And, yes, Dr. Higgs, has lived to see confirmation of his conjecture.)
  8. Europe (E.U./ Eurogeddon) — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’. How do you say ‘Plus ça change, plus c’est la même chose’ in German.
  9. Felix Baumgartner — Austrian Felix Baumgartner becomes the first skydiver to break the speed of sound, reaching a maximum …
  10. Senkaku Islands — No one actually cares about these rocky, inhospitable outcroppings; it’s the mineral rights under surround seas of concern here.
  11. John Roberts — Chief Justice of the US Supreme Court at the center of the upholding of the Affordable Healthcare Act (or Obamacare).
  12. Bibi (Benjamin Netanyahu) — The current Prime Minister of Israel.
  13. Mahmoud Ahmadinejad — The current president of Iran, a largely ceremonial post.
  14. Christopher Stevens — Ambassador to Libya, gunned down at the U.S. diplomatic mission in Benghazi.
  15. Angela Merkel — The chancellor of Germany attempting to hold together the currency union and avoid the Eurogeddon.

 

Top Words of the Decade

The Top Words of the Decade Global Warming, 9/11, and Obama outdistanced Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. Climate Change was top phrase; Heroes was the top name.

Previous Words of the Year include:

2011:

Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone

Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage

Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

2010:
Top Words: No. 1 Spillcam, No. 2 Vuvuzela, No. 3 The Narrative
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 

No. of Words

1,035,877.3

Number of Words in the English Language, January 1, 2016 estimate

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Shakespeare Created 1700 Words in His Lifetime

The number of words in the English language is : 1,035,877.3 This is the estimate by the Global Language Monitor for January 1, 2016. The English Language passed the Million Word threshold on June 10, 2009 at 10:22 a.m. (GMT).

Currently there is a new word created every 98 minutes or about 14.7 words per day. For more information, go here.

The number of words in the English language is : 1,025,109.8. This is the estimate by the Global Language Monitor for January 1, 2014. The English Language passed the Million Word threshold on June 10, 2009 at 10:22 a.m. (GMT). The Millionth Word was the controversial ‘Web 2.0′.

Go here to see The Top Words of 2015.

Currently there is a new word created every 98 minutes or about 14.7 words per day.

Though GLM’s analysis was the subject of much controversy at the time, the recent Google/Harvard Study of the Current Number of Words in the English Language is 1,025,109.8. The above graphic is from the AAAS/Science as reported on NPR.

Google/Harvard Study Validates GLM’s No. of Words in English Prediction

GLM/Google vs OED and Webster’s 3rd

Follow GLM on Facebook . Follow GLM On Twitter

 

At the time the New York Times article on the historic threshold famously quoted several dissenting linguists as claiming that “even Google could not come up with” such a methodology. Unbeknownst to them Google was doing precisely that. The number of words in the English language according to GLM now stands at: 1,019,729.6. The difference between the two analyses is .0121%, which is widely considered statistically insignificant. Google’s number, which is based on the counting of the words in the 15,000,000 English language books it has scanned into the ‘Google Corpus,’ mirrors GLM’s Analysis. GLM’s number is based upon its algorithmic methodologies, explication of which is available from its site.

For Frequently Asked Questions about the Million Word March, go Here

Linguists Fret as the World Celebrates Global English

‘Millionth English word’ declared

A US web monitoring firm has declared the millionth English word to be Web 2.0, a term for the latest generation of web products and services.

Matt Frei reports on English’s unique linguistic evolution and then spoke to Global Language Monitor’s Paul Payack who helped find this millionth English word.

SEE ALSO

BBC NEWS | Programmes | World News America | ‘Millionth English word’ declared “As expected, English crossed the 1,000,000 word threshold on June 10, 2009 at 10:22 am GMT. However, some 400 years after the death of the Bard, the words and phrases were coined far from Stratford-Upon-Avon, emerging instead from Silicon Valley, India, China, and Poland, as well as Australia, Canada, the US and the UK,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “English has become a universal means of communication; never before have so many people been able to communicate so easily with so many others.” The English language is now being studies by hundreds of millions around the globe for entertainment, commercial or scientific purposes. In 1960 there were some 250 million English speakers, mostly in former colonies and the Commonwealth countries. The future of English as a major language was very much in doubt. Today, some 1.53 billion people now speak English as a primary, auxiliary, or business language, with some 250 million acquiring the language in China alone.

There are 10,000 other stories hailing the arrival of the 1,000,000th word from Abu Dhabi, and Tehran, to Beijing, to Sydney, to Chicago and Sri Lanka. Quote of the Week:

“What’s interesting about a million is that it’s such a tiny number compared to all the words we could have,” said Mark Pagel, an evolutionary biologist at the University of Reading who studies the comings and goings of words across history. (Using any combination of seven consonants with two vowels, for example, creates more than 100-million potential words.) But even with a relatively small pile to call on, words are mostly fleeting. (The Oxford English Dictionary has a list of words that have appeared on record only once in hundreds of years.) A small number of essential words such as “two” or “you” – or their variations – are ancients in the language family, Dr. Pagel said. “Had you been wandering around the plains of Eurasia 15,000 years ago, at the end of the last Ice Age, you probably could have said ‘thou’ and someone would have know you were referring to them. We think that’s pretty astonishing.” Toronto Globe and Mail, June, 2008

Why Twitter was not in running for the 1,000,000th word Austin, Texas June 13, 2009 – Since the 1,000,000th word in the English announcement earlier this week, a number of news organizations have inquired as to why Twitter, the prominent microblog, was not on the final list of words considered for No. 1,000,000. According to Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor, “The answer is quite straight-forward: Twitter is already a word, as is its companion, to tweet. Certainly, the 21st century definition of twittering is much different than that of the Middle English twiteren, which is similar to the Old High German zwizzirōn, both of which mean, well, to twitter or as Merriam-Webster’s defines it “to utter successive chirping noises” or “to talk in a chattering fashion”. Since it is already catalogued as a headword, 21st c. twittering is simply a new entry, a new definition, under the ancient headword, twitter”. IT Pro Portal Compares 12-month use of twitter vs Web 2.0 On June 10, the Global Language Monitor announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase added to the codex of fourteen hundred-year-old language.

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Web 2.0 beats Jai Ho & N00b as 1,000,000th English Word

English passed the Million Word mark earlier today, June 10 at 10:22 am GMT Word Number 1,000,001: Financial Tsunami Austin, Texas June 10, 2009 – The Global Language Monitor today announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase. added to the codex of fourteen hundred-year-old language. Web 2.0 is a technical term meaning the next generation of World Wide Web products and services. It has crossed from technical jargon into far wider circulation in the last six months. Two terms from India, Jai Ho! and slumdog finished No. 2 and 4. Jai Ho! Is a Hindi exclamation signifying victory or accomplishment; Slumdog is an impolite term for children living in the slums. Just missing the top spot was n00b, a mixture of letters and numbers that is a derisive term for newcomer. It is also the only mainstream English word that contains within itself two numerals. Just missing the final five cut-off, was another technical term, cloud computing, meaning services that are delivered via the cloud. At its current rate, English generates about 14.7 words a day or one every 98 minutes. These are the fifteen finalists for the one millionth English word, all of which have met the criteria of a minimum of 25,000 citations with the necessary breadth of geographic distribution, and depth of citations. 1,000,000: Web 2.0 – The next generation of web products and services, coming soon to a browser near you. 999,999: Jai Ho! – The Hindi phrase signifying the joy of victory, used as an exclamation, sometimes rendered as “It is accomplished”. Achieved English-language popularity through the multiple Academy Award Winning film, “Slumdog Millionaire”.999,998: N00b — From the Gamer Community, a neophyte in playing a particular game; used as a disparaging term. 999,997: Slumdog – a formerly disparaging, now often endearing, comment upon those residing in the slums of India. 999,996: Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage. 999,995: Carbon Neutral — One of the many phrases relating to the effort to stem Climate Change. 999,994: Slow Food — Food other than the fast-food variety hopefully produced locally (locavores). 999,993: Octomom – The media phenomenon relating to the travails of the mother of the octuplets. 999,992: Greenwashing – Re-branding an old, often inferior, product as environmentally friendly.999,991: Sexting – Sending email (or text messages) with sexual content. 999,990: Shovel Ready – Projects are ready to begin immediately upon the release of federal stimulus funds. 999,989: Defriend – Social networking terminology for cutting the connection with a formal friend. 999,988: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers. 999,987: Recessionista – Fashion conscious who use the global economic restructuring to their financial benefit. 999,986: Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.——————————————————————————————————— In addition, the 1,000,001st word is Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months.

Each word was analyzed to determine which depth (number of citations) and breadth (geographic extent of word usage), as well as number of appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score was deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage. Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

English Language Millionth Word Finalists Announced:

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Includes alcopops, bangster, de-friend, n00b, quendy-trendy, slumdog, and wonderstar

English to Pass Millionth Word June 10 at 10:22 am GMT

Million Word March Now Stands at 999,824

Austin, Texas May 29, 2009 – The Global Language Monitor today announced the finalists for the Million Word March. The English Language will cross the 1,000,000 word threshold on June 10, 2009 at 10:22 am Stratford-Upon-Avon time.

“The Million Word milestone brings to notice the coming of age of English as the first, truly global Language”, said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “There are three major trends involving the English language today: 1) An explosion in word creation; English words are being added to the language at the rate of some 14.7 words a day; 2) a geographic explosion where some 1.53 billion people now speak English around the globe as a primary, auxiliary, or business language; and 3) English has become, in fact, the first truly global language.”

Due to the global extent of the English language, the Millionth Word is as likely to appear from India, China, or East L.A.as it is to emerge from Stratford-upon-Avon (Shakespeare’s home town). The final words and phrases under consideration are listed below. These words represent each of the categories of Global English that GLM tracks, Since English appears to be adding a new word every 98 minutes or about 14.7 words a day, the Global Language Monitor is selecting a representative sampling. You can follow the English Language WordClock counting down to the one millionth word at www.LanguageMonitor.com.

These words that are on the brink of entering the language as the finalists for the One Millionth English Word:

Australia: Alchopops – Sugary-flavored mixed drinks very much en vogue.

Chinglish: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.

Economics: 1) Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months. 2) Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.

Entertainment: Jai Ho! — From the Hindi, “it is accomplished’ achieved English-language popularity through the multiple Academy Award Winner, “Slumdog Millionaire”.

Fashion: 1) Chiconomics – The ability to maintain one’s fashion sense (chicness) amidst the current financial crisis. 2) Recessionista – Fashion conscious who use the Global economic restructuring to their financial benefit; 3) Mobama – relating to the fashion-sense of the US First Lady, as in ‘that is quite mobamaish’.

Popular Culture: Octomom (the media phenomenon of the mother of the octuplets).

Green Living: 1) Green washing – Re-branding an old product as environmentally friendly. 2) E-vampire – Appliances and machines on standby-mode, which continually use electrical energy they ‘sleep’. 3) Slow food: — Food other than the fast-food variety hopefully produced locally (locavores).

Hinglish: Chuddies – Ladies’ underwear or panties.

Internet: 1) De-follow – No longer following the updates of someone on a social networking site. 2) De-friend – No longer following the updates of a friend on a social networking site; much harsher than de-following. 3) Web 2.0 – The next generation of web services.

Language: Toki Pona – The only language (constructed or natural) with a trademark.

Million Word March: MillionWordWord — Default entry if no other word qualifies.

Music: Wonderstar – as in Susan Boyle, an overnight sensation, exceeding all reasonable expectations.

Poland: Bangsters – A description of those responsible for ‘predatory’ lending practices, from a combination of the words banker and gangster.

Politically incorrect: 1) Slumdog – a formerly disparaging comments upon those residing in the slums of India; Seatmates of size – US airline euphemism for passengers who carry enough weight to require two seats.

Politics: 1) Carbon neutral — One of the many phrases relating to the effort to stem Climate Change. 2) Overseas Contingency Operations – The Obama re-branding of the Bush War on Terror.

Sports: Phelpsian – The singular accomplishments of Michael Phelps at the Beijing Olympics.

Spirituality: Renewalist – Movements that encompass renewal of the spirit; also call ‘Spirit-filled’ movements.

Technology: 1) Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage. 2) N00b — From the Gamer Community; a neophyte in playing a particular game; used as a disparaging term. 3) Sexting – Sending email (or text messages) with sexual content.

YouthSpeak: Quendy-Trendy — British youth speak for hip or up-to-date.

Extra Credit:

French word with least chance of entering English Language: le courriel for E-Mail.

Most recognized English-language word on the planet: O.K.

Each word is being analyzed to determine which is attaining the greatest depth (number of citations) and breadth (geographic extent of word usage), as well as number appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score will be deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.

Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

In Shakespeare’s day, there were only 2,000,000 speakers of English and fewer than 100,000 words. Shakespeare himself coined about 1,700 words. Thomas Jefferson invented about 200 words, and George W. Bush created a handful, the most prominent of which is, misunderestimate. US President Barack Obama’s surname passed into wordhood last year with the rise of obamamania.

 

Pick the Definition, May 28, 2009

Test your vocabulary skills on words about to officially enter the English language

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The English Conquest (May 17, 2009)

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Chinglish Enriches English Vocabulary with Chinese Features (May 13)

News Magazine

The words in the mental cupboard

April 28, 2009

Watch: When Does a Word Become a Word?

BBC World Service, April 22, 2009

Special Report, April 23, 2009

Neologisms

It’s difficult to track the number of words in the English language, since neologisms–new words–are coined every day. The Global Language Monitor claims our lexicon will welcome its millionth word by the end of this month; other experts disagree.Whenever it does occur, will the millionth word be something from the business world, like “carpocalypse,” describing the state of the automotive industry? Or from Hollywood, like “momager,” the mother of a celebrity who also serves as business manager? In these stories, we look at our changing language and highlight some of the new words that have entered it.

Read on and you won’t be an ugsome noob.

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The Economist Predictions for 2009 Preview:

 

English Marks a Million

Listen to the segment on Morning Edition

Save the Date: English nears a milestone (Christian Science Monitor)

News Forcaster: When will English pass 1 million words?

Current forecast: after 3/30/08 and before 4/30/08 (45% chance)

A Contrary View of the Million Word March

ENGLISH AND ITS ODDITIES ; The word factory keeps producing

The Million Word March in Smithsonian Magazine

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THE WORLD IN WORDS: Top Words of 2008

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Essay: The Number of Words in the English Language

There are many things in the Universe that can never be precisely measured but that doesn’t stop Humankind from attempting to take their measure.

For example, there are on the order of:

  • 7,000 human languages and dialects (6,912 to be precise);
  • About 50,000 ideograms in the various Chinese dialects (though countless more words);
  • About 100,000,000,000 stars in the Milky Way galaxy (and some 100,000,000,000 galaxies in the universe);
  • Over 35,500,000 residents of California;
  • And then there are 10 raised to the power of 72 atomic particles in the universe; that is, precisely:

10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000 atomic particles;

  • There are fewer than 100,000 words in the French language;
  • There are some some 6.5 billion folks on the planet; (and about 20 billion that have ever walked upon the Earth);
  • Fewer than 20,000 different words in the Bible, (actually, 12,143 in the English, 783,137 total in the King James Version, 8,674 in the Hebrew Old Testament, and 5,624 in the Greek New Testament);
  • And 24,000 differing words to be found in the complete works of Shakespeare, about 1,700 of which he invented.

Finally, if you emptied all the water out of Lake Tahoe and spread it evenly over all of California it would be about 14 inches deep, Not that anyone would ever attempt to do so. Or actually care.

Which brings us to the number of words in English.

The central idea of writing is, of course, the idea. Ideas by their very nature are wispy sorts of things. This being so, you can’t grab an idea and do with it what you will. Rather the best for which one can hope is to encapsulate the idea and preserve it for time immemorial in some sort of ethereal amber. We call this amber, language; the basic building block of which is, of course, the word. (We are speaking now as poets and not as linguists.)

 

As such, writers of English have the good fortune of having hundreds of thousands of words from which to choose. When you think of it, the English language writer always has at least three words for any idea, each rooted in the Latin, the Germanic or Saxon tongues, and the Greek. Think of a word for human habitation: city, town, metropolis, and so on. And that’s just the start. In the English-speaking world we also owe a heavy debt to Algonquin, and Hebrew, and Malay (ketchup anyone?) and Maori, and Zulu and Hmong among a multitude of others. I think you can spot the beginnings of a trend here.

And then there is the entire realm of ”jargon,” scientific and otherwise, those specialized patois or vocabularies known only to those in specific fields. Computer-related jargon is multiplying at an extraordinary rate. And since English has become the lingua Franca of the Internet, English words are being created and non-English words co-opted at an ever-quickening pace.

Scientists estimate that there are approximately 10,000,000,000 neurons in a typical human brain. Each of these neurons can theorectically interconnect with all the rest.

This being so, the number of interconnects within a single human brain is greater than the entire number of atomic particles in the universe.

If you equate these interconnects to ideas, or even thoughts, the number of potential words needed to express them is, indeed, staggering on the order of billions and billions of trillions.

This being said, I now unequivocally state that as of the 1st day of January in the year 2012 AD (or CE, whatever your preference), we estimate that there will be some 1,013,913 words in the English language, plus or minus a handful.

Choose well among them.

PJJP

Austin, Texas, USA

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Number of Words in the English Language: 1,025,109.8

The number of words in the English language is: 1,025,109.8. This is the estimate by the Global Language Monitor on January 1, 2014.

The English Language passed the Million Word threshold on June 10, 2009 at 10:22 a.m. (GMT). The Millionth Word was the controversial ‘Web 2.0′. Currently there is a new word created every 98 minutes or about 14.7 words per day.

Google Validates GLM’s No. of Words in English Prediction

GLM/Google vs OED and Webster’s 3rd

Follow GLM on Facebook . Follow GLM On Twitter

For more detail, go here.

Though GLM’s analysis was the subject of much controversy at the time, the recent Google/Harvard Study of the Current Number of Words in the English Language is 1,022,000. The above graphic is from the AAAS /Science as reported on NPR. At the time the New York Times article on the historic threshold famously quoted several dissenting linguists as claiming that “even Google could not come up with” such a methodology. At that time, unbeknownst to them Google was doing precisely that.

The number of words in the English language according to GLM now stands at: 1,025,109.8. The difference between the two analyses is .0121%, which is widely considered statistically insignificant.

Google’s number, which is based on the counting of the words in the 15,000,000 English language books it has scanned into the ‘Google Corpus,’ mirrors GLM’s Analysis. GLM’s number is based upon its algorithmic methodologies, explication of which is available from its site.

 

One Millionth Word Announced

Web 2.0 beats Jai Ho & N00b as 1,000,000th English Word

English passed the Million Word mark earlier today, June 10 at 10:22 am GMT

Word Number 1,000,001: Financial Tsunami

Austin, Texas June 10, 2009 – The Global Language Monitor today announced that Web2.0 has bested Jai Ho,N00b and Slumdog as the 1,000,000th English word or phrase. added to the codex of fourteen hundred-year-old language. Web 2.0 is a technical term meaning the next generation of World Wide Web products and services. It has crossed from technical jargon into far wider circulation in the last six months. Two terms from India, Jai Ho!and slumdog finished No. 2 and 4. Jai Ho! Is a Hindi exclamation signifying victory or accomplishment; Slumdogis an impolite term for children living in the slums. Just missing the top spot was n00b, a mixture of letters and numbers that is a derisive term for newcomer. It is also the only mainstream English word that contains within itself two numerals. Just missing the final five cut-off, was another technical term, cloud computing, meaning services that are delivered via the cloud. At its current rate, English generates about 14.7 words a day or one every 98 minutes.

‘Millionth English word’ declared

A US web monitoring firm has declared the millionth English word to be Web 2.0, a term for the latest generation of web products and services.

Matt Frei reports on English’s unique linguistic evolution and then spoke to Global Language Monitor’s Paul Payack who helped find this millionth English word.

SEE ALSO

BBC NEWS | Programmes | World News America | ‘Millionth English word’ declared

“As expected, English crossed the 1,000,000 word threshold on June 10, 2009 at 10:22 am GMT. However, some 400 years after the death of the Bard, the words and phrases were coined far from Stratford-Upon-Avon, emerging instead from Silicon Valley, India, China, and Poland, as well as Australia, Canada, the US and the UK,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “English has become a universal means of communication; never before have so many people been able to communicate so easily with so many others.”
The English language is now being studies by hundreds of millions around the globe for entertainment, commercial or scientific purposes. In 1960 there were some 250 million English speakers, mostly in former colonies and the Commonwealth countries. The future of English as a major language was very much in doubt. Today, some 1.53 billion people now speak English as a primary, auxiliary, or business language, with some 250 million acquiring the language in China alone.

These are the fifteen finalists for the one millionth English word, all of which have met the criteria of a minimum of 25,000 citations with the necessary breadth of geographic distribution, and depth of citations.
1,000,000: Web 2.0 – The next generation of web products and services, coming soon to a browser near you.
999,999: Jai Ho! – The Hindi phrase signifying the joy of victory, used as an exclamation, sometimes rendered as “It is accomplished”. Achieved English-language popularity through the multiple Academy Award Winning film, “Slumdog Millionaire”.
999,998: N00b — From the Gamer Community, a neophyte in playing a particular game; used as a disparaging term.
999,997: Slumdog – a formerly disparaging, now often endearing, comment upon those residing in the slums of India.
999,996: Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage.
999,995: Carbon Neutral — One of the many phrases relating to the effort to stem Climate Change.
999,994: Slow Food — Food other than the fast-food variety hopefully produced locally (locavores).
999,993: Octomom – The media phenomenon relating to the travails of the mother of the octuplets.
999,992: Greenwashing – Re-branding an old, often inferior, product as environmentally friendly.
999,991: Sexting – Sending email (or text messages) with sexual content.
999,990: Shovel Ready – Projects are ready to begin immediately upon the release of federal stimulus funds.
999,989: Defriend – Social networking terminology for cutting the connection with a formal friend.
999,988: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.
999,987: Recessionista – Fashion conscious who use the global economic restructuring to their financial benefit.
999,986: Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.
———————————————————————————————————
In addition, the 1,000,001st word is Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months
Each word was analyzed to determine which depth (number of citations) and breadth (geographic extent of word usage), as well as number of appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score was deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.
Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology. For more information call 512.815.8336.

 

Millionth Word Finalists Announced

English Language Millionth Word Finalists Announced, including: alcopops, bangster, de-friend, n00b, quendy-trendy, slumdog, and wonderstar

English to Pass Millionth Word June 10 at 10:22 am GMT

Million Word March Now Stands at 999,824

Austin, Texas May 29, 2009 – The Global Language Monitor today announced the finalists for the Million Word March. The English Language will cross the 1,000,000 word threshold on June 10, 2009 at 10:22 am Stratford-Upon-Avon time.

“The Million Word milestone brings to notice the coming of age of English as the first, truly global Language”, said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “There are three major trends involving the English language today: 1) An explosion in word creation; English words are being added to the language at the rate of some 14.7 words a day; 2) a geographic explosion where some 1.53 billion people now speak English around the globe as a primary, auxiliary, or business language; and 3) English has become, in fact, the first truly global language.”

Due to the global extent of the English language, the Millionth Word is as likely to appear from India, China, or East L.A.as it is to emerge from Stratford-upon-Avon (Shakespeare’s home town). The final words and phrases under consideration are listed below. These words represent each of the categories of Global English that GLM tracks, Since English appears to be adding a new word every 98 minutes or about 14.7 words a day, the Global Language Monitor is selecting a representative sampling. You can follow the English Language WordClock counting down to the one millionth word at www.LanguageMonitor.com.

These words that are on the brink of entering the language as the finalists for the One Millionth English Word:

Australia: Alchopops – Sugary-flavored mixed drinks very much en vogue.

Chinglish: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.

Economics: 1) Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months. 2) Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.

Entertainment: Jai Ho! — From the Hindi, “it is accomplished’ achieved English-language popularity through the multiple Academy Award Winner, “Slumdog Millionaire”.

Fashion: 1) Chiconomics – The ability to maintain one’s fashion sense (chicness) amidst the current financial crisis. 2) Recessionista – Fashion conscious who use the Global economic restructuring to their financial benefit; 3) Mobama – relating to the fashion-sense of the US First Lady, as in ‘that is quite mobamaish’.

Popular Culture: Octomom (the media phenomenon of the mother of the octuplets).

Green Living: 1) Green washing – Re-branding an old product as environmentally friendly. 2) E-vampire – Appliances and machines on standby-mode, which continually use electrical energy they ‘sleep’. 3) Slow food: — Food other than the fast-food variety hopefully produced locally (locavores).

Hinglish: Cuddies – Ladies’ underwear or panties.

Internet: 1) De-follow – No longer following the updates of someone on a social networking site. 2) De-friend – No longer following the updates of a friend on a social networking site; much harsher than de-following. 3) Web 2.0 – The next generation of web services.

Language: Toki Pona – The only language (constructed or natural) with a trademark.

Million Word March: MillionWordWord — Default entry if no other word qualifies.

Music: Wonderstar – as in Susan Boyle, an overnight sensation, exceeding all realsonable expectations.

Poland: Bangsters – A description of those responsible for ‘predatory’ lending practices, from a combination of the words banker and gangster.

Politically incorrect: 1) Slumdog – a formerly disparaging comments upon those residing in the slums of India; 2) Seatmates of size – US airline euphemism for passengers who carry enough weight to require two seats.

Politics: 1) Carbon neutral — One of the many phrases relating to the effort to stem Climate Change. 2) Overseas Contingency Operations – The Obama re-branding of the Bush War on Terror.

Sports: Phelpsian – The singular accomplishments of Michael Phelps at the Beijing Olympics.

Spirituality: Renewalist – Movements that encompass renewal of the spirit; also call ‘Spirit-filled’ movements.

Technology: 1) Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage. 2) N00b — From the Gamer Community; a neophyte in playing a particular game; used as a disparaging term. 3) Sexting – Sending email (or text messages) with sexual content.

YouthSpeak: Quendy-Trendy — British youth speak for hip or up-to-date.

Extra Credit:

French word with least chance of entering English Language: le courriel – E-Mail.

Most recognized English-language word on the planet: O.K.

Each word is being analyzed to determine which is attaining the greatest depth (number of citations) and breadth (geographic extent of word usage), as well as number appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score will be deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.

Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

In Shakespeare’s day, there were only 2,000,000 speakers of English and fewer than 100,000 words. Shakespeare himself coined about 1,700 words. Thomas Jefferson invented about 200 words, and George W. Bush created a handful, the most prominent of which is, misunderestimate. US President Barack Obama’s surname passed into wordhood last year with the rise of obamamania.

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. For more information, email info@ GlobalLanguageMonitor.com, visit www.LanguageMonitor.com, or call +1.925.367.7557.

A Million Words and Counting

If you are interested in learning more about the Million Word March, you can read about it in “A Million Words and Counting” by Paul JJ Payack. This book from Kensington’s Citadel imprint takes you on a whirlwind tour of the English language and it dramatic impact on the various aspects of culture, including politics, the economy, entertainment, commerce and technology. Now available as a quality paperback.

 

For more information, please call 512.801.6823 or email info@languagemonitor.com
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ENGLISH AND ITS ODDITIES; The word factory keeps producing

ENGLISH AND ITS ODDITIES; The word factory keeps producing

Editorial, March 4 2009

One million. These days, with billions in bailouts and trillions in debts, a million of anything doesn’t seem like all that much.

But a million English words? Hat and cat and poll and prestidigitation?

Sure, the dictionary’s full of words. But a regular Webster’s has only about 200,000 words in it. And the gold standard of English dictionaries, the Oxford English Dictionary, which comes in volumes, contains only about 600,000. And the average American’s vocabulary? 20,000 words. Ouch

Obviously, the Global Language Monitor knows more than the Oxford folks. That’s the organization contending English will add its one millionth word sometime next month

The group can’t, of course, foretell what that word will be. Maybe it’ll be a kid word, like “janky,” also sometimes spelled “jainky” or “jinky.” (These things are always fluid.) It apparently means anything from “substandard” to “weird” and often relates to other people. “That guy is sure janky!”

Superlatives are often expressed in new-slang: “Wooka,” for instance, is said to be the hottest way to say “Wow!” And “nang” means “absolutely fantastic!”

The Urban Dictionary, an online and hard-bound resource for slang- sensitive people, tries to keep current as the vernacular evolves. This is not easy; it offers a new word each day. “Gank,” it says, means “to steal.” “I didn’t have any money, so I ganked it.”

“Yinz” is the new way to say “y’all,” “you guys” or “you.”

“Janhvi” is a really amazing person who knows how to be a great friend

English has absorbed a variety of computer geekisms: “lol,” meaning “laugh out loud,” and, a kid-related warning, “prw,” meaning, “parents are watching.” And, by the way, “geek” itself is so far “out” of the argot that it has turned up in the dictionary. And it has a possible origin: It might be an alteration of the Low German “gek.” That’s pretty establishment

Of course, most of the words mentioned here have undoubtedly vanished from the patois, never to pass young lips again. As soon as adults become aware of a new slang word, you can bet it’s no longer “in,” “hot,” “with it.”

It’s sooooo lame, as nobody would say anymore.

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Obama Narrative 2.0

Out-of-touch moves into No. 1 position over Deficit Spending; Oil Spill tops Health Care Reformer

Austin, Texas, July 24, 2010 – As the political calendar inexorably heads toward the Mid-term elections, the focus on President Obama’s competing ‘narratives’ continue to play out in the media.

Since his Oval Address on the Oil Spill, Obama’s personal narrative is being shaped by forces largely out of his control, such as the on-going Gulf drama. These are how the five most prevalent competing narratives compare, according to Austin-based Global Language Monitor (GLM). GLM has been monitoring the language of politics since 2003.

The ranking of the President’s five most prominent narrative arcs include:

  1. Obama as out-of-touch or aloof – This is up 1200% since the beginning of the year; this is the converse of Hope and Change.
  2. Obama and the deficit — Words linking Obama to deficit have increased some 2500% since the beginning of 2010.
  3. Obama and the Oil Spill — A very fast mover now ahead of Obama as Health Care reformer. Could the completion of the relief well turn this around?
  4. Obama as HealthCare Reformer — Losing steam quickly for the president’s signature achievement.
  5. Obama as the Chicago-style pol — A continued, steady rise in linking Obama to old-style Chicago politics.

“At this point, all five narratives in play are problematic for the president,” said Paul JJ Payack, GLM’s president and chief word analyst. “With the Mid-terms some hundred days away, the president needs a series of (possibly unexpected) positive events to stem this tide.”

Obama Narrative 2.0, the underlying storyline that will largely define the president in the run-up to the Mid-term elections and, possibly, for time remaining in his term. The ‘narrative’ refers to the stream of public opinion captured by blogs and other social media outlets on the Internet, as well as the leading print and electronic databases.

The NarrativeTracker Index (NTI), the first product specifically designed to use social media-based monitoring to better understand the issues driving any particular topic. Because the NTI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic, at any point in time. In addition to the NTI, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the opinions surrounding a single issue.

NTI tracks the ‘narrative’ of a subject, as well as projecting future trajectories for the narrative. The result has several advantages over traditional polls: 1) Immediacy; 2) The lack of any bias that tends to creep into traditional polling, e.g., when individuals answer questions with what they think are the ‘correct’ answers rather than their true opinions; and 3) NTI lets policy and decision makers focus on the true issues driving perceptions and concerns rather than being driven by false and phantom concepts. In addition, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative.

NTI is more effective in capturing the true opinion of the public because it tracks unfiltered keywords in Social Media and other sources, rather than how that opinion is interpreted by the news media or by pollsters.

The NTI is based on the GLM’s Predictive Quantities Indicator™ (PQI™). The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.

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OK: 175 years old and going strong

Most Recognized Word on the Planet: OK or O.K. or Okay

March 23, 2014. This week is the 175th anniversary of one of the great moments in the English Language: the old Boston Post newspaper printing the phrase ‘oll korrect’, in a bit of humorous wordplay back in 1839.

Earlier this afternoon, we performed a simple Google search for the word; the search returned some 1,200,000,000 references to OK. Not bad for a word no one is quite sure how to spell.

OK is now widely heard wherever one sets foot on the planet.

U.S. President Martin Van Buren (A.D. 1837–1841) was born in Old Kinderhook, New York. His nickname, Old Kinderhook, was incorporated into his re-election campaign slogan in 1840 (“Old Kinderhook is O.K.”). O.K. Democratic Clubs sprung up around the young nation. Van Buren was a founding member of the Democratic Party. (He was overwhelmingly defeated by the Whigs in his re-election attempt.)

Alternative derivations, since disproven, suggested that OK was from the Greek phrase ola kala for ‘all is well’ used in the shipping industry. Another, actually favored by president Woodrow Wilson, was that OK was derived from the Native American language of the Choctaw ‘okeh’.

However, what is well-documented is that the U.S. Presidential Election of 1840 catalyzed OK’s already growing usage and subsequent global expansion during the nineteenth and early twentieth centuries. After World War II, US hegemony cemented its global propagation.

As English became the world’s first, true global language with some 1.83 billion speakers, dominance of the software of the Microsoft Corporation further embedded it everyday use on the Internet. Some 80% of its computer programs that are ‘localized’ into native languages use the English word OK to assert completion or assent.

For good measure, the successful completion of a server response on the World Wide Web (of which there are billions every second) is defined as OK.

Now with the proliferation of social media, the word itself has further evolved with its shortening to the single letter, k.

OK?

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One Week Before Rio Olympics, Ambushers Prevail Over TOP Sponsors

  • Samsung Tops all TOP Sponsors

  • Can P&G Recover?

  • Internet Media Buzz in Sharp Decline

Austin, TEXAS, July 28, 2016 — In the last eighteen months the Rio Summer Games have been battered by incompetent planning, a bankrupt government, an impeached president, construction snafus, delays and simple negligence. This, too, was reflected in the Global Language Monitor’s Brand Affiliation Index (BAI), which tracks the closeness of the relationship between branded entities in this case, the Rio Summer Olympics and its TOP Sponsors. Eighteen months ago the average BAI between and among the Rio Olympics and its TOP Sponsors registered higher than that of the London Summer Games. After the deluge of bad news engulfed the on-coming Games, the BAI tumbled to about half the London levels until beginning to rise, once again, about three months ago.

Buy the Book Now!
Click on the Above Book to Download Now!

 

“The two charts that follow, the Rio Final Pre-Game Ranking by BAI and Percentage Change, raise significant questions about some of the Game’s’ most steadfast TOP Sponsors, including P&G/Gillette and Panasonic,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “On the other hand Samsung has the look of an oncoming locomotive, with the potential of leaving the other Top Sponsors in the dust.”

The final numbers are in for the run-up to the Rio Summer Games — and the Ambushers continue to lead the TOP Sponsors in nine of the top fifteen spots. Samsung, the top Top Sponsor has increased its already strong lead, beating Ambushers Nike and Starbucks the top Ambushers ranking No. 2 and 3 overall followed by TOP Sponsors Coca-Cola, Dow and McDonald’s. Ambushers Pepsi, Red Bull, DuPont, and Top Sponsor Omega followed. Overall, Nine of the Top Fifteen Places were held by Ambushers, as shown below.

Bridgestone Included

P&G/Gillette falls some 200 BAI points since the London Games and ends up at No. 19, its worst showing to date. The chart also shows Coke, Dow and McDonald’s all scoring over 100, while Omega and GE remain strong in the mid-70s. Bridgestone remains a question mark after tumbling from a very strong debut at 18-months out by about 150 BAI points.

Below is the change of the TOP Sponsors’ (and the non-Affiliated Marketers’) BAI since the London Summer Games. As you can see, Samsung records the top increases rising from a BAI of 5.11 at London to some 376.17 during the final Rio Pre-Games measurement last week. On the opposite end of the spectrum are Top Sponsors Atos Origin and Visa Card each down over 90% since London, followed by Ambusher Subway, down some 99.66%.

Rio Final Pre-Game Rankings by Percentage

As is rather dramatically demonstrated by the Percentage Change chart above, Omega is making a major charge up the chart marking a nine-fold improvement in brand awareness since London. The only other TOP Sponsor to increase in the hundreds of percent range is Dow that has improved nearly 400 percent since London.

According to the current study, the TOP Olympic Sponsors, who spend up to $1 billion, or more, per Olympic cycle, and their products are making a dramatically smaller impact on the Olympic audience, in terms of Internet Media Buzz (IMB) than those of the London (2012) and Sochi (2014) Games, as shown below.

 

Decline in IMB Since London

 

 

The following charts provide a variety of differing insights into the study.

 

RedBull and Nike - Copy

 

Red Bull and Nike are both Ambusher stars that appear to be converging at the Rio Summer Games.

 

P&G vs Unilever - Copy

P&G/Gillette and Ambusher Unilever appear to be heading in opposite directions.

 

Coca-cola vs Pepsi - Copy

Coca-Cola remains strong while Ambusher Pepsi is holding its own.

 

McD and Samsung - Copy

McDonald’s rises modestly since London, wile Samsung reaches hitherto uncharted heights.

 

The following chart shows the number of Ambushers that have Increased their BAI by more than 100% since the London Games.

Ambushers with 100 percent growth

Impact of the Zika Virus

As previously noted, concern about the Zika virus is on the rise as the Games approach. In fact these concerns have forced the other equally compelling concerns into the background. These concerns include: the construction of the venues falling significantly behind schedule, the impeachment and subsequent replacement of the president of Brazil, rampant pollution impacting a number of venues. GLM has previously published the Zike Impact numbers and is currently tracking the TOP Sponsors and top Ambushers against them as the Games commence. GLM found that all TOP Sponsors were impacted with the exception of Atos Origin, whose score can be consider statistical noise.

GLM’s next step is to chart the trends associated with each brand’s ‘affiliation’ with the Zika virus in internet media buzz measurements

TOP Sponsors for RIO
The TOP Sponsors of the Rio 2016 Summer Olympics are: Atos Origin (EPA: ATO), Bridgestone (TYO: 5108), Coca-cola (NYSE: KO), Dow (NYSE: DOW.WD), GE (NYSE: GE), McDonald’s (NYSE: MCD), Omega SA (Private), Panasonic (TYO: 6752), P&G (NYSE: PG), Samsung (KRX: 005930), and Visa Card (NYSE: V).
Top Non-affiliated Marketers
The top Non-affiliated Marketers (NAM) or Ambush Marketers of the Rio 2016 Summer Olympics are: DuPont (NYSE: DD), IBM Global Services (NYSE: IBM), Michelin (EPA: ML), Nike (NYSE: NKE), Pepsi (NYSE: PEP), Philips (NYSE: PHG), Red Bull GmbH (Private), Rolex (Private), Siemens (AG ETR: SIE), Starbucks (NASDAQ: SBUX), Subway (Private), and Unilever (NYSE: UL)

About the Study

Download the Study Now!

The 2016 Rio Summer Olympics Brand Scorecard.GLM’s analysis is part of GLM’s on-going longitudinal study stretching back to the Summer Games in Beijing (2008) and forward to the Winter Games in Beijing in 2022. The study uses GLM’s Brand Affiliation Index (BAI) to track how often brand names are linked to the Olympics in global print and electronic media and social networks. GLM also uses the Entity Affiliation Index (EAI), to track non-branded entities in the same manner. The Zika virus is such a non-branded entity.

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 350,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For more information call +1.512.801.6823 or email: Info@LanguageMonitor.com.

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& Non-binary" href="http://www.languagemonitor.com/olympics/top-trending-words-and-phrases-of-2016-bigly-brexit-non-binary/">Top Trending Words and Phrases of 2016: Bigly, Brexit & Non-binary

Top Trending Words and Phrases of 2016, Thus Far: Bigly, Brexit & Non-binary

AUSTIN, Texas July 15-17, 2016 – Bigly, Brexit, and ‘Non-binary’ lead the Top Trending Words and Phrases of 2016 thus far, followed by the Prince Symbol, Zika, Gun Violence / Gun Culture, Safe Place, Heroin and fentanyl according to the current word trends in global English being tracked by the Global Language Monitor, the big data, trend tracking consultancy.

This is preliminary to GLM’s fourteenth annual Word of the Year (#WOTY) rankings that will be released on November 16, 2016.

“By the sixteenth year of the 20th century, the world was already awash in the trends that would influence the rest of the century, reaching all the way into the early 21st century.” said Paul JJ Payack, chief word analyst, the Global Language Monitor. “The twenty-first century trends that accompany these words might similarly portend far greater events than they represent today..”

The Top Trending Words of 2016 are listed below (Rank, Word, and Comment).

Top Trending Words for 2016, thus far.

Rank, Word, Commentary

1. Bigly — Things trending larger … bigly. Almost everything trended bigly thus far in 2016 from politics and foreign affairs, to terrorism and gun violence,
2, Brexit — The British Exit from the European Union provides a new vocabulary for future political breakups: Scotxit, Quebecxit and, even, Texit.
3. Non-binary — A legal term for a gender identity between male and female
4.

Perhaps the first emoji. The unpronounceable symbol representing the singer formerly known as Prince.

5. Zika — Please note that Rio is not on this list; its spot was taken by the Zika Virus. A potential global pandemic with Rio as its epicenter.
6. Gun Culture / Gun Violence — Gun Culture/Gun Violence are neck-and neck in the ranking here.
7. Safe Place — In the US, places where students can retreat to avoid hearing unpleasant words; in the world, places protected from rape, crucifixion, being sold into slavery, and the like.
8. Heroin and Fentanyl — More deaths from opioids in the US than gun violence and auto accidents combined. Where is the outrage?
9. Hooya ha tah iti bin — “Son please don’t smuggle yourself.” Transliteration of a Somali mother’s plea to her son not to join the refugee flow into Europe.
10. Memory Care — Current euphemism for Alzheimer care.
11. Presumptive — Presumptive Republican nominee, presumptive Democratic nominee, presumptive prime minister, etc. In 2016 the word ‘presumptive’ is bigly.
12. Texticate — Facebook, messaging, twitter, email … everything is reduced to text… the textication of the world as we know it.
13. Clintonworld — The private world of Hil and Bill where many of the laws of the political world seem to be suspended. Cf. Steve Job’s ‘reality distortion field’.
14. Trumpism — The emerging political philosophy of the presumptive Republican candidate,whatever that may be.

15. Tennessine — New element on the periodic table, with Atomic number 117 and the symbol Ts. Some wags say to honor Bluegrass, more likely the Oak Ridge National Laboratory.Others under consideration a number of trending words that not yet meet the triple threshold test, but might qualify as the year further unfolds.

In December 2015, Austin, Texas-based GLM announced that Microaggression in its various manifestations was the Top Word of 2015.— The brief, everyday exchanges that send mostly unintended derogatory messages to members of various minority groups.

Related to the following terms:
Safe Space — In universities protecting students feelings by warning of subject matter that might elicit discomfit or distress.
Trigger — Any action that might elicit feelings of discomfit or distress.
Unsafe — The feelings a student encounters when without warning they are confronted with subject matter or situations that have elicited feelings of discomfit or distress.
Snowflake — What unconcerned students call those with the need for safe spaces and warnings about possible trigger events.Migrant Crisis was the Top Phrase of 2015, while Donald J. Trump, was the surprise Top Name of 2015.To see the Top Words of 2015, and the Top Words, Phrases, and Names of the 21st century go here.The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, as well as the global fashion industry, among others.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

More Troubling News Rio and its Partners

Internet Media Buzz for Rio is at All-time Olympic Low; TOP Sponsor Link to Zika is Rising

Austin, TEXAS, June 15, 2016 — In its on-going, quadrennial, longitudinal analysis the Global Language Monitor has discovered another troubling trend for the TOP partners in the 2016 Rio Summer Games. The new trend, uncovered in the analysis, is that of a large and disturbing ‘Value Leak,’ affecting Top Sponsors, Ambush Marketers, the Rio Olympics, and the Olympic brand itself.

A Value Leak exists where a product, service, or event is valued at a certain rate and then original value ‘leaks’ out for any number of reasons. In the case of the Rio Summer Olympics, part of the value dissipated by the ever-more clever machinations of the non-affiliated marketers (NAM) that GLM Has been tracking for years. This information is being compiled for the upcoming edition of the 2016 Rio Summer Olympics Brand Scorecard.

However, the newly analyzed value leak concerns Internet Media Buzz itself, as shown below.

The Decline of Internet Media Buzz From London to Rio
The Decline of Internet Media Buzz From London to Rio

In an era where Internet media buzz make a real emotive connection with the product being sold, eyeballs can prove to be a perhaps a far inferior method of measuring the audiences emotive connections, especially since spectacles can be viewed in the same manner — and on the same stations — as more serious content.

Accordingly, the Global Language Monitor has adopted the term ‘heartstrings’ to refer to the volume of Internet Media Buzz (IMB) accounted for.

According to the current study, the TOP Olympic Sponsors, who spend up to $1 billion, or more, per Olympic cycle, and their products are making a dramatically smaller impact on the Olympic audience, in terms of Internet Media Buzz (IMB) than those of the London (2012) and Sochi (2014) Games.

GLM is currently creating an Economic Value Unit (EVU) that will estimate in dollar terms the size of the value leak for each of the TOP Sponsors during the current quadrennial.

If the total Internet Media Buzz for 2012 London Summer Olympics is consider as base 100, then the relative percentage of the 2014 Sochi Winter Olympics and the 2016 Rio Summer Olympics
follow:

Relative Weight
The Relative Weight of Internet Media Buzz rom London to Rio

These changes have little to do with the passive eyeballs of television but rather the emotional ‘heartstrings’ that measure the intensity of the connection between the brands and the events at the Games.

Impact of the Zika Virus
As previously noted, concern about the Zika virus is on the rise as the Games approach. In fact these concerns have forced the other equally compelling concerns into the background. These concerns include: the construction of the venues falling significantly behind schedule, the impeachment and subsequent replacement of the president of Brazil, rampant pollution impacting a number of venues.
For the first time, we are revealing the numbers the impact of the Zika virus on Rio Marketers as measured by the Entity Affiliation Index (EAI). The EAI measures how frequently the particular brand is ‘affiliated’ with Zika in internet media buzz measurements. This is the first analysis of its kind released to the public.
The TOP Sponsors of the Rio 2016 Summer Olympics are: Atos Origin (EPA: ATO), Bridgestone (TYO: 5108), Coca-cola (NYSE: KO), Dow (NYSE: DOW.WD), GE (NYSE: GE), McDonald’s (NYSE: MCD), Omega SA (Private), Panasonic (TYO: 6752), P&G (NYSE: PG), Samsung (KRX: 005930), and Visa Card (NYSE: V).
The top Non-affiliated Marketers (NAM) or Ambush Marketers of the Rio 2016 Summer Olympics are: DuPont (NYSE: DD), IBM Global Services (NYSE: IBM), Michelin (EPA: ML), Nike (NYSE: NKE), Pepsi (NYSE: PEP), Philips (NYSE: PHG), Red Bull GmbH (Private), Rolex (Private), Siemens (AG ETR: SIE), Starbucks (NASDAQ: SBUX), Subway (Private), and Unilever (NYSE: UL)
In the chart below, TOP Marketers are marked in green, Non-affiliated Marketers (NAM) or Ambushers are desiginated in blue.
Impact o Zika 1
Impact of Zika 2

As you can see from the chart, all TOP Sponsors are impacted with the exception of Atos Origin, whose score can be consider statistical noise.

GLM’s next step is to chart the trends associated with each brand’s ‘affiliation’ with the Zika virus in internet media buzz measurements

 

About the Study

The 2016 Rio Summer Olympics Brand Scorecard.GLM’s analysis has previously revealed:

  • The overall study points to a relative decline of the Olympic brand.
  • The connection between the brands of the Rio Olympics and that of its sponsors seem to be loosening.
  • The connection between the brands of the Rio Olympics, the sponsors, and the Zika virus are actually tightening.

This analysis is part of GLM’s on-going longitudinal study stretching back to the Summer Games in Beijing (2008) and forward to the Winter Games in Beijing in 2022. The study uses GLM’s Brand Affiliation Index (BAI) to track how often brand names are linked to the Olympics in global print and electronic media and social networks. GLM also uses the Entity Affiliation Index (EAI), to track non-branded entities in the same manner. The Zika virus is such a non-branded entity.

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:

Coca-cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin. Currently GLM is tracking some eleven Non-affiliated Marketers competing against the Top Sponsors, including: IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Lunss, and Subway, among others.

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 350,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For more information call +1.512.801.6823 or email: Info@LanguageMonitor.com.

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Three Troubling Trends for the Rio Olympics

UnOfficial Rio 2016 Ambush Marketing Guide Ready to Order

Interest in the Rio Olympics and its Sponsors is Declining …

According to a Long-Term Longitudinal Study

Tracking the Games Since 2008

Austin, Texas, Memorial Day Weekend 2016 — The Global Language Monitor has discovered three troubling trends for the Rio Olympics, its Sponsors (and Ambushers), and the Olympic brand itself in its ongoing, longitudinal, Internet media buzz analysis, the 2016 Rio Summer Olympics Brand Scorecard.

GLM’s analysis has revealed the following:

  • The overall study points to a relative decline of the Olympic brand.
  • The connection between the brands of the Rio Olympics and that of its sponsors seem to be loosening.
  • The connection between the brands of the Rio Olympics, the sponsors, and the Zika virus are actually tightening.

The June 2016 edition of the 2016 Rio Summer Olympics Brand Scorecard will be released later this week.

This analysis is part of GLM’s on-going longitudinal study stretching back to the Summer Games in Beijing (2008) and forward to the Winter Games in Beijing in 2022. The study uses GLM’s Brand Affiliation Index (BAI) to track how often brand names are linked to the Olympics in global print and electronic media and social networks. GLM also uses the Entity Affiliation Index (EAI), to track non-branded entities in the same manner. The Zika virus is such a non-branded entity.

Overall, there are a number of other concerns regarding the Games, including the construction of the venues falling significantly behind schedule, the impeachment and subsequent replacement of the president of Brazil, rampant pollution, and, of course — and a rising concern over the Zika virus epidemic as the Games approach.

Read the Story Here
Read the Story Here

According to the study, the TOP Olympic Sponsors, who spend up to $1 billion, or more, per Olympic cycle, should be concerned that their products are making a smaller impact on the Olympic audience for the Rio Summer games, than those of past Olympiads, particularly, London (2012) and Sochi (2014).

These changes have little to do with the passive eyeballs of television passive eyeballs but rather the emotional ‘heartstrings’ that measure the intensity of the connection between the brands and the events at the Games.

The Current Brand Scorecard

Of some concern is the fact that the overall numbers across the board are trending lower than those of the London Games. This means that the aggregate score of global Internet Media Buzz is significantly lower than that measured for the London Games. This effect of lower level of media buzz is also seen impacting individual sponsors (and ambushers),

For example, Proctor & Gamble (P&G) has shown a significant decline in its BAI, at this time. As you can see from the chart, P&G now occupies the twentieth position overall and the tenth position (out of eleven) among the Top Sponsors. Top Sponsors can, of course, gain strength, sometimes significantly so, as the Games approach. For example, at the last Summer Olympics in London, P&G finished with a rather disappointing 31.70 BAI. However, P&G rebounded with a score of 205.00, an increase of a solid 173.30.

Overall standings in the current GLM Brand Scorecard follow.

Brand ScoreCard May 21 2016

 

For this example, we separated out Gillette from P&G, since it’s running the “Perfect Isn’t Pretty” Campaign in the run-up to the Games. However in the current rankings P&G (8.30) stands at No. 19 overall.

Perhaps surprisingly, P&G scored about 30% higher on the BAI than Gillette did.

A closer look at the volatility in P&G’s performance since London is shown below:

P&G Top Partner P&G

Adding to the problem, you have well-respected organizations such as the World Health Organization declaring a public ‘health emergency’, and a recent article in the Harvard Public Health Review, describing the potential of the Rio Games to engender the spread the zika virus to the rest of the world as a ‘full blown global health disaster’.

Impact of the Zika Virus

In the first independent analysis of the impact of the Zika Virus on the Rio Summer Games, GLM found two significant trends:

  • There is a significant and growing impact on the Games themselves, and
  • There is a greater impact on individual sponsors.

The impact of these factors, for a number of companies, is significant and growing.

The overall impact on the Rio Games themselves is charted below with data points with an added trend line.

Zika Virus May 19 2016

The trendline alone is disconcerting in the extreme.

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:

Coca-cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin. Currently GLM is tracking some eleven Non-affiliated Marketers competing against the Top Sponsors, including: IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Unilever, and Subway, among others.

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 350,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For more information call +1.512.801.6823 or email: Info@LanguageMonitor.com.

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Zika Virus’ Growing Impact on the Rio 2016 Summer Olympics

 

First Independant Measurement of the Impact of the Zika Virus on the Rio Games

Impact on the Games Themselves Growing Steadily

Significant Impact on Sponsors Varies by Sponsor

 

March 22, 2016 Austin, Texas — In the first independant analysis of the impact of the Zika Virus on the Rio Summer Games, the Global Language Monitor (GLM) has found two significant trends:

  • There is a significant and growing impact on the Games themselves, and
  • There is a greater impact on individual sponsors.

This analysis is part of GLM’s longitudinal study stretching back to the Summer Games in Beijing (2008) and forward to the Winter Games in Beijing in 2022. The ongoing study uses GLM’s Brand Affiliation Index (BAI) to track how often brand names were linked to the Olympics in global print and electronic media and social networks.

When tracking non-branded entities, such as the Zika Virus, GLM uses a slightly modified variation of the BAI called the Entity Tracking Index (EAI).

Read the Story Here
Read the Story Here

 

The graphic below shows the increasing Zika Virus’ Entity Tracking Index (EAI) numbers over the last six weeks.

Zika EAI Rio Olympics

 

Below is a different view of the Zika Virus’ Entity Tracking Index (EAI) numbers over the last six weeks.

 

Zika Rio Olympics Bar Charts

 

“Of particular interest is the wide variation found in the EAIs between Major Sponsors.

“When tracking brand equity, the early numbers provide strong indicators of actual performance during the Games, providing a snapshop of the intense battle already being waged between the Official Olympic Sponsors and the Non-affiliated Marketers, also called Ambush Marketers or Ambushers,” said Paul JJ Payack, President and Chief world Analyst of the Global Language Monitor.

“With the EAI, we are masking the sponsors’ numbers at this point, though these are available immediately by subscription to our service by the sponsor.”

Request the EAI analysis for your organization now: info@LanguageMonitor.com or call +1.512.801.6823 .

The customized report is available with individual details for your sponsorship; the report will be delivered to you within 24 hours of receipt of your order.

 

Zika Virus Impacts Individual Sponsors to Various Degrees Zika Virus Impacts Individual Sponsors to Various Degrees
Zika Virus Impacts Individual Sponsors to Various Degrees

 

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:

Coca-cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin. Currently GLM is tracking some eleven Non-affiliated Marketers competing against the Top Sponsors, including: IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Unilever, and Subway, among others.

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 350,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For more information call +1.512.801.6823 or email: Info@LanguageMonitor.com

 

Nine of 15 Brands Associated with Rio 2016 not Top Olympic Sponsors

New Brand Affiliation Index (BAI) Rankings for RIO 2016 Games

Bridgestone makes a remarkable debut as a Top Sponsor

Nike, though only an Official Supplier, has Clout of Top Sponsor

February 27, 2015 Austin, Texas — Top Olympic Sponsors Coca-Cola, Bridgestone, McDonald’s and GE lead the Marketing Race for the RIO Summer Games according to a new analysis of by the Global Language Monitor (GLM). Among Non-Affiliated Marketers (NAM), the leaders include IBM Global Services, Siemens and Pepsi — with Starbucks and Red Bull firmly in the mix. Nike, though only an Official Supplier, scored squarely in the midst of the Top Partners. GLM used its proprietary Brand Affiliation Index (BAI) to determine these rankings in the “RIO Olympics 2016 Marketing Outlook,” now ready to order. Overall, nine of the top fifteen positions were held by Non-Top Partners, though three of the top five positions were held by Top Sponsors.

GLM Will Track Your Brand Up To and After the Closing Ceremonies, email INFO@lANGUAGEMONITOR.COM or Call +1.512.801.6823.

Among the surprises for the Top Sponsors were a remarkable debut by Bridgestone, currently besting all Top Sponsors save Coke, a strong showing for Nike, and disappointing showings for Samsung and Panasonic.

RioTop Sponsors 18 months out

 

The report is an on-going longitudinal study stretching back to London and forward to Tokyo 2020. GLM’s BAI tracks how often brand names were linked to the Olympics in global print and electronic media and social networks.

“The importance of these early numbers cannot be underestimated, since they have been found to be strong indicators of actual performance during the Games, themselves,” said Paul JJ Payack, President and Chief world Analyst of the Global Language Monitor. “In fact, the early numbers show an intense battle for position already being waged between the Official Olympic Sponsors and the Non-affiliated Marketers, also called Ambush Marketers or Ambushers.”

Olympic (Ambush) Competition Officially Under Way

Ambushers Leading Sponsors 33-17

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Billions of Dollars in Brand Equity at Stake

AUSTIN, Texas. July 18, 2012 — Of the Top Fifty Brands affiliated with the London 2012 Olympic and Paralympic Games only seventeen are official sponsors. This according to the latest Brand Affiliation Index (BAI) analysis by the Global Language Monitor, the Internet media trend tracking company. The longitudinal study began in July 2011 and tracks the top three tiers of official Olympic sponsorship, as designated by the LOGOC and the IOC.

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“Fortunately in the Olympics there is no ‘mercy rule,’ where a winner is declared in a contest to reach twenty-one, when one side scores the first 11 points,” said Paul JJ Payack, President and Chief Word Analyst of GLM. Of the top official and ‘non-affiliated marketers’ in the current study, the first twelve fall into the non-affiliated category.”

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Some seventy-five brands are studied including the twenty-five premier official sponsors divided into three tiers: The TOP partners, which pay approximately one hundred million pounds for the privilege, the Official Olympic Partners, and the Official Olympic Sponsors. Together these sponsors pay an estimated 30% of the cost of staging the games.

There are a number of other levels and forms of sponsorship including national sponsorships such as the USOC. The real cost of being a TOP partner ranges from a $500 billion to over a trillion dollar investment to companies that sign on for sponsorships spanning several Olympiads.

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship, all perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

Ambushing by ‘Non-affiliated Marketers’ is more than Michael Phelps pitching sandwiches; it is a years-long effort to create a pseudo-sponsorship to leverage the good-well generated by having the Olympics with one’s brand.

The GLM Brand Affiliation Index for this analysis,ranged from a high of 797.90 (Royal Philips} to a low of 1.50 for VisaCard. The higher the score, the closer the brand affiliation with the event.

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The Top Twelve (all Ambushers), along with their tiers, are Listed below:

1 Royal Philips TOP-A
2 CVC Capital OOP-A
3 ExxonMobil OOP-A
4 Manpower OOS-A
5 Schroders OOP-A
6 IBM Global TOP-A
7 E ON Energy OOP-A
8 KPMG OOS-A
9 Deutsche Telekom OOP-A
10 BASF TOP-A
11 EI DuPont TOP-A
12 Cable & Wireless OOP-A

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As you can see for the above rankings, Business-to-Business brands are being subjected to the sames ambush marketing forces as B2C marketers. ‘

Royal Philips is crushing GE by over 20:1 margin; ExxonMobil bests BP by a similar margin; and BASF and DuPont are both striding past Dow.

The Top Ten Official Sponsors ranked from No. 13 to No. 39 overall. They are listed below, along with their tiers.

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1 BT Group OOP
2 Cadbury OOS
3 BMW OOP
4 Adidas OOP
5 Panasonic TOP
6 McDonald;s TOP
7 Coca-Cola TOP
8 UPS OOS
9 P&G TOP
10 EDF energy OOP
11 Arcelor Mittal OOS
12 Samsung TOP

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Though listed at the top official sponsor, the BT group actually ranks behind both Deutsche Telekom and Cable&Wireless.

Cadbury, McDonald’s and Coca-Cola are doing quite well for their investments in spite of the efforts to derail their sponsorships on the grounds of their contributing to a so-called ‘obesogenic’ environment. Adidas is currently doubling Nike’s number. P&G continues to excel with their ‘Moms’ campaign. Arcelor Mittal is a surprise standout for a company previously little known to the public.

GLM has been measuring the effects of Ambush marketing on the Olympic Movement for the last three Olympiads, in the process accumulating perhaps the most extensive database of its kind. For London 2012, GLM began tracking the three tiers of official sponsors since the third quarter of 2011. GLM also tracks the brand equity of the athletes before and during the Games. For more information, call +1.512.801.6823, email info@LanguageMonitor.com, or click on www.LanguageMonitor.com

 

Ambush Marketers Continue to Dominate

Olympic Ambush Marketers Continue to Dominate London 2012

Nike over Adidas; BA Trails Three Competitors; Subway and Pizza Hut Top McDonald’s


Kate Middleton ‘Brand’ Tops Coke, Adidas, and BA

Austin, Texas. Weekend May 4-6, 2012. Ambush Marketers continue to dominate the run-up to the London Summer Games. In fact ‘non-affiliated marketers’ took 27 of the top 50 spots measuring effective brand activation by the Global Language Monitor’s Brand Affiliation Index (BAI).

This despite the recent tightening of the rules by the IOC, The GLM BAI rankings are not simply a matter of pride or bragging rights but rather a battle for brand equity and the consumer’s mind and the billions of dollars committed to the IOC, which are primarily used to fund the Games.

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“The Olympic movement it is not immune to the historic shifts in communications affecting all institutions worldwide,” said Paul JJ Payack, founding president of the Global Language Monitor. “The seemingly all-pervasive media ensure that the flow of information can be stopped neither by national boundaries nor institutional gatekeepers. There is no reason to think that marketing activities are immune from such forces. In fact, marketing has been one of the foremost purveyors of new media technology.”

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49. The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008. For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011. These results are based on a study concluded on May 1, 2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

To schedule a confidential consultation, call +1.512.801.6823.

For these rankings, encompassing the first quarter of 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The top findings include:

  1. McDonald’s is in a tough fight, ranking behind Subway and Pizza Hut, but beating KFC.
  2. Ambusher Nike leads Partner Adidas by a wide margin.
  3. British Airways trails ambushers Lufthansa, United and Air France in the rankings.
  4. Royal Philip outpaced ever-strong GE.
  5. P&G continues to crush ambush competitors as it did in Vancouver.
  6. Ambusher Ericsson Over Supporter Cisco by a 3:1 margin.

The Duchess Effect Meets the Summer Games

One interesting side note is that even the Summer Games are encountering the Duchess Effect. The GLM BAI analysis showed that when linked with London 2012, Kate Middleton had a closer brand affiliation than a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’. A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement. This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.
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The Top Ten Official Olympic Sponsors by BAI are listed below.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Thomas Cook Supporter
5 UPS Supporter
6 Lloyds TSB Partner
7 Cadbury Supporter
8 BP Partner
9 P&G IOC
10 ATOS IOC

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The Top Ten non-Olympic Affiliated Marketers by BAI are listed below.

1 Centrica AMB OP
2 Eon Energy UK AMB OP
3 Barclaycard AMB IOC
4 Schroders AMB OP
5 Royal Philips AMB IOC
6 EI DuPont AMB IOC
7 Kraft AMB SUP
8 Ericsson Comm AMB SUP
9 Subway AMB IOC
10 Lufthansa AMB OP

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The Top Twenty Combined Olympic Sponsors and Non-Affiliated Marketers Ranked by BAI.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Centrica AMB OP
5 Eon Energy UK AMB OP
6 Thomas Cook Supporter
7 Barclaycard AMB IOC
8 UPS Supporter
9 Schroders AMB OP
10 Lloyds TSB Partner
11 Cadbury Supporter
12 BP Partner
13 Royal Philips AMB IOC
14 P&G IOC
15 ATOS IOC
16 EI DuPont AMB IOC
17 Kraft AMB SUP
18 Ericsson Comm AMB SUP
19 Subway AMB IOC
20 Lufthansa AMB OP

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The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49. The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008. For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011. These results are based on a study concluded on March 31, 2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012. The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.801.6823 or email info@LanguageMonitor.com

About Global Language Monitor: ”We Tell You What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language.

GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 175,000 print and electronic global media, as well as new media sources, as they emerge. For more information, individualized reports, or a monthly subscription, call +1.512.801.6823 or email info@LanguageMonitor.com

 

Kate Middleton ‘Brand’ Tops London Olympics Sponsors in New Brand Affiliation Study

The Duchess Effect Meets the London Olympics

Kate previously helps London achieve Top Global Fashion Capital status

… after toppling Lady Gaga for Top Fashion Buzzword

Austin, Texas. May 17, 2012 . The Duchess Effect Meets the Summer Games, indeed. According to the Global Language Monitor’s London 2012 Ambush Marketing May 15 Update, even the Summer Games are encountering the Duchess Effect. The GLM Brand Affiliation Index (BAI), when linked with London 2012, Kate Middleton had a closer brand affiliation that a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’. A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.

This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.

 

“This can be viewed as a two-edged sword for Sebastian Coe and the International Olympic Committee (IOC),” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.

“On the one hand, the Duchess of Cambridge and her husband, are Olympic Ambassadors; on the other hand the Kate Middleton ‘brand scores’ higher that nearly half the paying sponsors, such as, Coke, Adidas, and BA, among many others.”

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Earlier this year, the former Kate Middleton has already helped propel London to the Top Global Fashion Capital ranking for 2011 and was named the Top Fashion Buzzword for 2012 topping even Lady Gaga, the previous year’s winner.

The Official Olympic Mascots, Wenlock and Mandeville, fashioned from drops of steel, appear to pose little threat to Kate’s reign.

The London 2012 Mascots

For these rankings, concluded on May 1, 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

GLM has been tracking the Olympics since the Athens Games in 2004 and ambush marketing since the Beijing Games in 2008. For London 2012, GLM began tracking the three tiers of official sponsors since the third quarter of 2011.

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GLM also tracks the brand equity of the athletes before and during the Games.

.

About Global Language Monitor: “We Tell You What the Web is Thinking”

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012. The Ambush Marketing London 2012 May 15 Update report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.801.6823 or email info@LanguageMonitor.com.

 

Olympic Ambush Marketers Continue to Dominate London 2012

Nike over Adidas; BA Trails Three Competitors; Subway and Pizza Hut Top McDonald’s


Kate Middleton ‘Brand’ Tops Coke, Adidas, and BA

Austin, Texas. Weekend May 4-6, 2012. Ambush Marketers continue to dominate the run-up to the London Summer Games. In fact ‘non-affiliated marketers’ took 27 of the top 50 spots measuring effective brand activation by the Global Language Monitor’s Brand Affiliation Index (BAI).

This despite the recent tightening of the rules by the IOC, The GLM BAI rankings are not simply a matter of pride or bragging rights but rather a battle for brand equity and the consumer’s mind and the billions of dollars committed to the IOC, which are primarily used to fund the Games.

.

“The Olympic movement it is not immune to the historic shifts in communications affecting all institutions worldwide,” said Paul JJ Payack, founding president of the Global Language Monitor. “The seemingly all-pervasive media ensure that the flow of information can be stopped neither by national boundaries nor institutional gatekeepers. There is no reason to think that marketing activities are immune from such forces. In fact, marketing has been one of the foremost purveyors of new media technology.”

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49. The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008. For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011. These results are based on a study concluded on May 1, 2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

To schedule a confidential consultation, call +1.512.801.6823.

For these rankings, encompassing the first quarter of 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The top findings include:

  1. McDonald’s is in a tough fight, ranking behind Subway and Pizza Hut, but beating KFC.
  2. Ambusher Nike leads Partner Adidas by a wide margin.
  3. British Airways trails ambushers Lufthansa, United and Air France in the rankings.
  4. Royal Philip outpaced ever-strong GE.
  5. P&G continues to crush ambush competitors as it did in Vancouver.
  6. Ambusher Ericsson Over Supporter Cisco by a 3:1 margin.

The Duchess Effect Meets the Summer Games

One interesting side note is that even the Summer Games are encountering the Duchess Effect. The GLM BAI analysis showed that when linked with London 2012, Kate Middleton had a closer brand affiliation than a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’. A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement. This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.
..

The Top Ten Official Olympic Sponsors by BAI are listed below.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Thomas Cook Supporter
5 UPS Supporter
6 Lloyds TSB Partner
7 Cadbury Supporter
8 BP Partner
9 P&G IOC
10 ATOS IOC

..

The Top Ten non-Olympic Affiliated Marketers by BAI are listed below.

1 Centrica AMB OP
2 Eon Energy UK AMB OP
3 Barclaycard AMB IOC
4 Schroders AMB OP
5 Royal Philips AMB IOC
6 EI DuPont AMB IOC
7 Kraft AMB SUP
8 Ericsson Comm AMB SUP
9 Subway AMB IOC
10 Lufthansa AMB OP

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The Top Twenty Combined Olympic Sponsors and Non-Affiliated Marketers Ranked by BAI.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Centrica AMB OP
5 Eon Energy UK AMB OP
6 Thomas Cook Supporter
7 Barclaycard AMB IOC
8 UPS Supporter
9 Schroders AMB OP
10 Lloyds TSB Partner
11 Cadbury Supporter
12 BP Partner
13 Royal Philips AMB IOC
14 P&G IOC
15 ATOS IOC
16 EI DuPont AMB IOC
17 Kraft AMB SUP
18 Ericsson Comm AMB SUP
19 Subway AMB IOC
20 Lufthansa AMB OP

.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49. The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008. For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011. These results are based on a study concluded on March 31, 2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012. The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.801.6823 or email info@LanguageMonitor.com

About Global Language Monitor: “We Tell You What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language.

GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 175,000 print and electronic global media, as well as new media sources, as they emerge. For more information, individualized reports, or a monthly subscription, call +1.512.801.6823 or email info@LanguageMonitor.com

 

Top “Ambush Marketers” For London Olympics 196 Days Out

Top “Ambush Marketers” For London Olympics: KFC, IBM Global Services, Dell, and Nike among Leaders

Non-sponsors Continue to Rank High on Brand Affiliation Index (BAI)

Austin, Texas, January 12, 2012. KFC, IBM Global Services, Dell, and Nike were among the Top “Ambush Marketers” for the London 2012 Olympics as ranked by The Global Language Monitor (GLM), the Internet and Media Trend Tracking Company. In the rankings, encompassing Q3 and Q4 of 2011, GLM measured the strength of the brand affiliation for each official Olympic sponsor as well as those of their primary competitors.

“Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games — without the benefit of official sponsorship. However, all perceived Olympic sponsors according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing Index, said Paul JJ Payack; president of the Austin, Texas based Global Language Monitor. “There is more than pride at stake, since the official sponsors generate some 30% of the revenue needed to stage the Games.”

There are twenty-five top official Olympic sponsors divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Measuring each tier against their ambushers, GLM has found that for the second half of 2011, each tier of Ambushers beats their legitimate competitors according to the Tier’s Q4 Brand Affiliation Index.

Q4 BAI
Worldwide Partner-A 30.09

Worldwide Partner
25.39
Official Sponsor-A
55.66
Official Sponsor
52.67
Official Partner-A
50.42
Official Partner
16.38

Among Worldwide Partners, Coca-Cola, DOW, and P&G scored the highest on GLM’s Brand Affiliation Index (BAI) for Q4 2011. In terms of movement, Omega and Coca-Cola both improved their BAIs by some 350%, over the last half of 2011. Among Worldwide Partner Ambushers, IBM Global Services, Royal Phillips, HP, Barclaycard, and Dell all scored significantly higher on GLM’s BAI for Q4 2011 than their Worldwide Partner competitors. In terms of movement, IBM Global Services, Dell, and KFC all improved their BAI’s by 250% or more through the end of 2011.

Among Official Partners, EDF Energy, Lloyds TSB, and the BT Group scored the highest on GLM’s Brand Affiliation Index (BAI) for Q4 2011. In terms of movement, Lloyds TSB, the BT Group, and BP, all improved their BAI more than 100% over the last half of 2011. Among Official Partner Ambushers, UnitedContinental (BA), the 3i Group (Lloyds TSB), and all scored significantly higher on GLM’s BAI for Q4 2011 than their Worldwide Partner competitors. In terms of movement, the 3i Group (Lloyds TSB), UnitedContinental (BA), and Nike (Adidas) all improved their BAI’s by 250% or more through the end of 2011.

Among Official Supporters, Arcelor Mittal, UPS, and Cadbury scored the highest on GLM’s Brand Affiliation Index (BAI) for Q4 2011. In terms of movement, Arcelor Mittal, Cadbury, Cisco Systems, and Adecco all improved their BAI more than 200% over the last half of 2011. Among Official Supporter Ambushers, Hebie Steel (Arcelor Mittal), Kraft (Cadbury), and PricewaterhouseCoopers (Delloite) all scored significantly higher on GLM’s BAI for Q4 2011 than their Official Supporter competitors. In terms of movement, Hebie Steel (Arcelor Mittal), DHL (UPS), and Ericsson (Cisco) improved their BAI’s by 250% or more through the end of 2011.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012. They can also be individualized for any organization. The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.551.3627 or email pjjp@post.harvard.edu.

 

Trending Top Words of 2012: End-of-World stories, Kate, China, CERN, the Olympics

Global Language Monitor’s Top Words of 2012 projections from current word trends

.

AUSTIN, Texas December 26, 2011 – Trending 2012: Multiple End-of-World scenarios, Kate, China, CERN, the Olympics, The US Elections will dominate word creation and usage in the English language in 2012.

This is according to current word trends in global English being tracked by the Global Language Monitor. Last month, Austin, Texas-based Global Language Monitor had announced that ‘Occupy’ was the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its twelfth annual global survey of the English language.

To see the final list Top Words of 2012, go here.

 

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2012 estimate).
.
The Projected Top Words of 2012
,
1. Kate — There are seven billion humans on the planet but sometimes it seems that it’s all about Kate, the Duchess of Cambridge, the former Kate Middleton in terms of fashion, celebrity, and the royal line.
.
2. Olympiad — The Greeks measured time by the four-year interval between the Games. Moderns measure it by medal counts, rights fees and billions of eyeballs.
..
3. Middle Kingdom – There is little indication that China’s continuing economic surge will fade from the global media spotlight –or abate.
.
4. Bak’tun — A cycle of 144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse. (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)
.
5. Solar max — The peak of the 11-year sunspot cycle; in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?
.
6. The Election — No Obama-mania this time around, more of an Obama-ennui for the November 6 elections.
.
8. Rogue nukes — Iran and North Korea will be the focus of attention here.
.
9. CERN — Neutrons traveling faster than light? The ‘God Particle’? The world ending in a mini-black hole? All these somehow revolve around CERN (The European Center for Nuclear Research). One CERN scientist calculated that the chance of a mini-Black Hole swallowing the Earth is less than 1 in 50,000,000. Somewhat comforting until you realize this is about ten times more likely than winning a national lottery.)
.
10. Global Warming — The earth has been warming since New York was covered under a mountain of ice; what makes 2012 any different?
.
11. Near-Earth Asteroid — Yet another year, another asteroid, another near-miss. (However, one does strike the Earth every one hundred million years or so.)
.
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.
NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new social media sources as they emerge.

“The year 2012 looks to be a vibrant year for the English language with word creation again driven by events both scheduled and unanticipated. Typically there is an ‘end-of-the-world’ scenario every few years that impacts the English language. This year we will see no fewer than three, including the Maya Apocalypse and the Solar Max,” said Paul JJ Payack, President and Chief Word Analyst of GLM.

”Catherine, the Duchess of Cambridge, will compete with the London Olympics, the economic surge of China, various activities involving the CERN atom smasher, and the US presidential election for Top Word honors, though we always allow for word creation generated from unexpected events such as Hurricane Katrina in 2005 or the Japanese ‘triple disaster’ of 2011.”

Rank / Word / Comments

7. Deficit — Looks like deficit-spending will plague Western democracies for at least the next decade.

12. Europe — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’. Plus ça change, plus c’est la même chose.

Bonus Phrase: The successor term for ‘Arab Spring’, whatever that might be.

First Ambush Marketing Rankings for London 2012

Subway, Red Bull and Sony among Top “Ambush Marketers” of London 2012 Olympics

Non-sponsors Ranking High on Brand Affiliation Index for London 2012

Austin, Texas, October 10, 2011. Subway, Red Bull and Sony are among the Top “Ambush Marketers” for the London 2012 Olympics.

The Ambush Marketing Rankings for London 2012 were released earlier today by The Global Language Monitor (GLM), the Internet and Media Trend Tracking Company. In the rankings, GLM measures the strength of the brand affiliation for each official Olympic sponsor as well as those of their primary competitors.

Remember that once you download the London 2012 Ambush Marketing Update, you are entitled to one free hour of consultation from the Ambush Marketing experts from the Global Language Monitor, which has been tracking Branded Affiliations at the Olympics for the last three Olympiads.

Among Worldwide Partners, Samsung, McDonald’s, Visa, Dow and P&G scored the highest on GLM’s Brand Affiliation Index (BAI) for London 2012.

Ambush Marketers can, and often do, out-perform official sponsors. “The term ambush marketing is well understood to mean that an organization knowingly exploits a brand affiliation with the Games — without the benefit of official sponsorship. However, all perceived Olympic sponsors according to their presence in the global media, and statistically linked to the London Games, qualify for the Ambush Index. GLM measures whatever perceived relationship exists between their organizations and London 2012”, “said Paul JJ Payack, president of the Austin, Texas based Global Language Monitor. “In some cases the brand affiliation is due to successful current or past affiliations, such as that of Lenovo and the Games. Other times, it is because of clever (and legal) marketing efforts that exploit a company’s association with individual Olympians or sports in general, such as Subway ads with an Olympian who has come to symbolize the games themselves, or Red Bull securing naming rights to the Cycling venue.”

Among Worldwide Partners, the companies with the highest Brand Affiliation Index for London 2012 follow:

Rank Worldwide Partners Highest BAI
1. Samsung 66.15
2. McDonald’s 62.63
3. Visa 50.60
4. Dow 48.34
5. P&G 47.17

Leaders: Highest Brand Affiliation Index

As you can see, Samsung, McDonald’s and the others are tightly tied to the upcoming games.

Not all organizations are faring as well in the BAI. Here a few of the laggards in having their identities tied to London 2012.

Rank Worldwide Partners Lowest BAI
1. Panasonic 1.97
2. ATOS 7.81
3. Omega 8.95

Laggards: Lowest Brand Affiliation Index

Among some Worldwide Partners, non-sponsor Sony scores a far higher BAI than the Official Worldwide Partner, Panasonic. The same is true for Lenovo and Acer as well as Subway and McDonalds.

Rank Non-Sponsor BAI Score Sponsor BAI Score
1. Sony 280.75 Panasonic 1.97
2. Lenovo 101.00 Acer 33.81
3. Subway 145.90 McDonald’s 62.63

Non-sponsors with Higher BAI than Official Sponsors

Finally, the scores of all organizations are indexed against each other, to better understand the relative Brand Equity rankings of Sponsor vs. Non-sponsor.

So non-sponsor Nike has 13X more brand equity associated with London 2012 than the Official Partner, Adidas, while the Official Partner BA’s three main competitors combined have only a fraction of the associated brand equity associated compared to BA (.33 combined).

The Olympics are still ten months off, enough time for the laggards to improve their performance.

The Rankings will be released monthly up to and following London 2012. Complete information on the monthly Ambush Marketing Rankings for London 2012 Olympics can be delivered as a subscription. For Subscription information call 1.512.801.6823 or email pjjp@post.harvard.edu.

About Global Language Monitor

Founded in Silicon Valley, GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language. GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media media, as well as new social media sources.

Austin-based Global Language Monitor is the pioneer in web-based media analytics.

For more information, go to www.LanguageMonitor.com, call 1.512.801.6823, or email pjjp@post.harvard.edu.

 

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& Almond Shaming Top Global Language Monitor’s Politically (in)Correct Words of 2015" href="http://www.languagemonitor.com/politically-incorrect/evolve-trigger-almond-shaming-top-global-language-monitors-politically-incorrect-words-of-2015/">Evolve, Trigger & Almond Shaming Top Global Language Monitor’s Politically (in)Correct Words of 2015

For Immediate Release

For more information, call +1 512 815 8836 or email infor@languagemonitor.com

The Eighth Survey of Global English

 

Austin, Texas, June 10, 2015 — Evolve, Trigger & Almond Shaming Top Global Language Monitor’s Politically (in)Correct Words of 2015. This is the The Global Language Monitor’s eighth survey of Global English, the world’s first, true global language with some 1.83 billion speakers dominating multiple aspects of global communication.

“We label these words and phrases Politically (in)Correct because of the fierce debate they often stir and incur,” said Paul JJ Payack, president of the Global Language Monitor. “People spanning the political spectrum can find the phrases politically ‘correct’ or ‘incorrect’ depending on their particular views”.

Politically Correct Emoji

The Top (in)Politically Correct Words and Phrases for 2015 include the following:

Arranged by ranking, word or phrase, and Commentary

  1. Evolve – Interesting evolution of the word ‘flip-flop’ in US Political jargon.More like ‘survival of the fittest,’ have you noticed that politicians never evolve BEFORE voters shift their positions?
  2. Trigger – Being ‘triggered’ by studying lessons that involve reminders of past traumatic events.

2a. Snowflakes — The impolite term used by other students describing those triggered.

  1. Almond Shaming – Public Shaming is reinvented as a pressure tactic for all kinds of supposed crimes, now featuring attacks on the almond, which each take a gallon of water to grow. How many gallons of California water have you snacked on today?
  2. Lying as a greater truth – If the lie you speak, though obviously false, continues to support your greater agenda, then how can it possibly be false?
  3. Occam’s Razor – A hallmark of scientific inquiry since the Enlightenment, is a plea to explain theories by the simplest possible explanation: entities must not be multiplied beyond necessity. Now considered quaint, illogical and most definitely ‘unscientific’.
  4. Not Safe – Bring exposed to ‘triggering events’ without specific warnings from the teacher.
  5. Catharsis – Ancient idea (ideal) that confronting a work of art that contains ‘triggers’ will actually purge one’s triggering emotions.
  6. ‘Thugs’ — President used ‘thugs’ to describe Baltimore rioters; the word is from the Hindi (and Sanskrit) describing Aryan assassins.
  7. Anthropogenic warming — The existence of the Bering Land Bridge some 20,000 years ago suggests that the Oceans were some 300 feet lower than today. (That’s about a football field.)
  8. War on Women — In the Islamic state, women and young girls (6 and older) are stolen from their homes and then sold into sexual slavery or forced into involuntary marriages. And this after watching the beheading of their husbands, sons and brother

The Top Politically Incorrect Terms and Phrases in previous surveys include:

  • 2012 ‘His and Her’ (Sweden) – The Swedes once again promoting gender-neutrality, this time its with personal pronouns: him [han in Swedish], her [hon] and he/she [hen].
  • 2009: Swine Flu — Various governments and agencies for political motives ranging from protecting pork producers to religious sensitivity insist on calling it by its formal name: influenza A(H1N1)
  • 2008: “He Can’t Win” – Hillary Clinton’s coded reference to Barack Obama’s ethnic background as an insurmountable impediment to him winning the US Presidency.
  • 2007: Nappy-headed Ho — Radio personality Don Imus’ reference to the women on the Rutgers University championship basketball team.
  • 2006: Global Warming Denier – Scientists not denying climate change, but the role of humans in the millennia-old process.
  • 2005: Misguided Criminals – A BBC commentator attempts to strip away all emotion from the word ‘terrorist’ by using ‘neutral’ descriptions for those who carried out the 7/7 tube bombings.
  • 2004: Master/Slave computer jargon – LA County re-labels computer documentation to remove this alleged slur that has been used for decades describing computer hierarchies.

 

In December 2014, Austin, Texas-based GLM announced that the Smiley Emoji was the Global English Word of the Year for 2014. Theses Politically (in)Correct are automatically nominated to Global Language Monitor’s 16th Annual Word of the Year #WOTY announcement for Global English at year’s end.

To see the Top Words of 2014, and the Top Words, Phrases, and Names of the 21st century go here.To see the Top Trending words of 2015 thus far go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

 

Top Politically Correct Buzzwords of 2012

Note: Top Politically Correct Buzzwords of 2014 Announced May 3, 2015

His and Her, Peanut Butter Sandwich, Columbus, Normal and Pet Owner Top List

The Seventh Global Survey

Words and Phrases from the US, UK, Ireland, the Netherlands, Belgium, India, Sweden and Australia

Austin, Texas, December 7-9 – ‘His and Her’, Peanut Butter Sandwich, Columbus, Normal and Pet Owner have been named the top politically correct words and phrases of the past year according to The Global Language Monitor in its seventh survey of the global media. Rounding out the top ten were Skin Lightening, Black Peter, Holding Down the Fort, Rule of Thumb, and White Males of European Descent. The survey found words and phrases originating from the US, UK, Ireland, the Netherlands, Belgium, India, Sweden and Australia.

“This year’s survey once again illustrates the difficulty in engaging in public dialogue without offending those on the right, left, center, or various combinations thereof,” said Paul JJ Payack, president and chief word analyst of The Global Language Monitor. “We are seeing that continued attempts to remove all bias from language is itself creating an entirely new set of biases.

To see the Top Words of 2012, go here.

The Top Politically Correct Words and Phrases for 2012 include:

  1. ‘His and Her’ (Sweden) – The Swedes once again promoting gender-neutrality, this time its with personal pronouns: him [han in Swedish], her [hon] and he/she [hen].
  2. Peanut Butter Sandwich — Deemed by a Portland grade-school principal to be culturally insensitive to children of other cultures.
  3. Columbus – Explorer’s Day, please. Offensive to those who believe Columbus was the beginning of a 16th c. ‘Ethnic Cleansing’ of American Indians, Native Americans, or First Peoples.
  4. Normal (Australia) — According to new guidelines, normal persons in the presence of people with disabilities should not be referred to as ‘normal’ but rather non-disabled persons.
  5. Pet Owner — It is becoming less acceptable to ‘own’ animals, pet owners have been transformed into ‘pet guardians’.
  6. Skin Lightening (India)– A new phenomenon where Indian women lighten their skin to achieve a ‘fair total-body complexion’.
  7. Black Peter (Zwarte Piet) (Netherlands and Belgium) — The companion of Sinterklaas (Santa Clause), most frequently portrayed by whites in blackface. First introduced in the mid-nineteenth century, Black Peter is now considered by many, a racist stereotype.
  8. Holding Down the Fort — Possibly offensive to Native Americans, since we all know who the forts was being held down against.
  9. Rule of Thumb (UK) — Originates from the old English dictum that a husband could not beat his wife or children with any stick wider than his thumb.
  10. White Males of European Descent –From press accounts, you would think this population segment should soon be placed on the EPA’s endangered species list.
  11. Handicap (UK) — Aside from the ‘disabled’ reference, ‘handicap can be offensive to beggars, with ‘cap in hand’.
  12. Christmas — Considered by many under siege until supporters realized that the ‘holidays’ in ‘happy holidays’ originated from ‘holy days’ and the ‘X’ in Xmas is the Greek letter ‘chi,’ representing the first two letters of Christ.
  13. Prayer — In public the favored word substitute for ‘prayer’ is now ‘thoughts,’ as in ‘keep hen in your thoughts and wishes’.
  14. Global English – The dominance of the English language worldwide is opposed by those who think it the result of linguistic imperialism or Western Hegemony. Either way, not good.
  15. Politically Correct – The term politically correct is still politically incorrect (or is it incorrect?).
  16. Phobes — The Loyal Opposition? How 19th century, of you; opponents are now cast as afraid and fearful, a ‘-phobe’.
  17. Speech Codes — Limiting free-speech by declaring what is considered offensive off-limits. A hot topic on campus.
  18. Settled Science — In 1925 it was settled science that rockets would not fly in Outer Space. Beware of Settled Science.
  19. Dutch Treat — Possibly offensive to the Dutch, since it portrays them as either (take your choice) thrifty (good) or stingy (bad).
  20. Global Warming/Climate Change — As the temperature continues to rise, the debate continues as to its primary cause. Either phrase is a potential minefield.

The Top Politically Incorrect Terms and Phrases in previous surveys include:

  • 2009: Swine Flu — Various governments and agencies for political motives ranging from protecting pork producers to religious sensitivity insist on calling it by its formal name: influenza A(H1N1).
  • 2008: “He Can’t Win” – Hillary Clinton’s coded reference to Barack Obama’s ethnic background as an insurmountable impediment to him winning the US Presidency.
  • 2007: Nappy-headed Ho — Radio personality Don Imus’ reference to the women on the Rutgers University championship basketball team.
  • 2006: Global Warming Denier – Scientists not denying climate change, but the role of humans in the millennia-old process.
  • 2005: Misguided Criminals – A BBC commentator attempts to strip away all emotion from the word ‘terrorist’ by using ‘neutral’ descriptions for those who carried out the 7/7 tube bombings.
  • 2004: Master/Slave computer jargon – LA County re-labels computer documentation to remove this alleged slur that has been used for decades describing computer hierarchies.
For a complete list of Politically Correct language and controversies since 2003, click here.

About the Global Language Monitor

Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the blogosphere, social media as well as the top print and electronic media sites.

For more information, call 1.512.801.6823, email editor@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.

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Proof of Literary Greatness?

GLM Comment : We think not. But perhaps an unexpected ability to fashion an English Sentence.

One week ago today, the MoJo DC bureau was consumed by the arrival of Sarah Palin’s emails covering the first half of her half-term as Alaska’s governor. As David Corn detailed, there were plenty of interesting discoveries—a less than chillyattitude toward climate change, for instance, and a sometimes obsessive attitude toward media critics (marginal and otherwise).

While we were poring over the documents, though, Michael McLaughlin of AOL’s Weird News was taking a different approach:

AOL Weird News brought samples to two writing analysts who independently evaluated 24,000 pages of the former governor’s emails. They came back in agreement that Palin composed her messages at an [8.5] level, an excellent score for a chief executive, they said…

“She’s very concise. She gives clear orders. Her sentences and punctuations are logical,” Payack said. “She has much more of a disciplined mind than she’s given credit for.”

Although it’s like comparing apples to oranges, Payack said that famous speeches like Abraham Lincoln’s Gettysburg Address was a 9.1 and Martin Luther King Jr.’s “I Have a Dream” oration rated a 8.8 on the scale.

Having read several thousand pages of the Palin emails, I think apples and oranges might be a bit of an understatement here. But there’s also a bit of truth there: Palin’s written communications are noticeably more coherent than her efforts to explain herself verbally (witness: Paul Revere-gate).

 

John McWhorter on Palin’s ‘remarkedly lucid prose’

 

Palin’s Emails: What Her Remarkably Lucid Prose Says About the Art of Teaching Writi

  • John McWhorter
  • June 16, 2011 | 12:00 am

Sarah Palin’s emails are telling us something about remedial writing classes at our universities and colleges, and it’s not what you think. Call her defensive or parochial based on the cache of her spontaneous writings while serving as governor of Alaska, but

something easy to miss is that Palin, in contrast to her meandering, involuted speaking style, is a thoroughly competent writer—more so than a great many people most of us likely know, including college graduates.

Indeed, her facility in writing proves something one might be pardoned for supposing she was exaggerating about in Going Rogue, her autobiography, in which she limns a childhood portrait of herself as a bibliophilic sort of tot:

Reading was a special bond between my mother and me. Mom read aloud to me – poetry by Ogden Nash and the Alaska poet Robert Service, along with snippets of prose …. My siblings were better athletes, cuter and more sociable than I, and the only thing they had to envy about me was the special passion for reading that I shared with our mother.

That’s right, Sarah “you betcha” Palin was, of all things, a bookworm, excited to learn to spell “different” and winning a poetry contest for a poem about Betsy Ross. And as such, it is predictable that her emails would evidence such casually solid command of the language—even if her oral rendition of it is a different matter entirely.

Once we understand that, it leads to some serious questions, as posed by books getting buzz at present such as Richard Arum and Josipa Roksa’s Academically Adrift and In the Basement of the Ivory Tower by the anonymous “Professor X.” How sensible is our assigning millions of freshmen each year to classes intended to teach them a skill so deeply rooted in unconscious facilitation at an early age?

To get a sense, it helps to see a few of these emails. Because email is written speech, it’s easy to miss artfulness in them. Yet, take this Palin passage: “Even CP has admitted locking up tax rates as Glenn suggests is unacceptable to the legislature, the Alaskan public, this administration, and the Constitution.”

The spelling is flawless—and unlikely to be completely a product of spell-check, which misses errors and often creates others. More to the point, she has an embedded clause (“locking up tax rates”) nested into a main one, with another clause “as Glenn suggests” nested within the embedded one. That’s good old-fashioned grammar school “syntax.” I have known plenty of people with B.A.s who could barely pull it off properly at gunpoint, and several others who would only bother to at gunpoint.

Equally graceful despite its mundane content: “Cowdery telling a kid what’s acceptable and what isn’t inside these four walls??? Puleeeze. A three-pound puppy vs. all the CBC crap that he helped dump around here?” You hear an actual human voice here. We tell some people “I can hear your voice in the way you write”—because it’s unusual for people to be able to “write” themselves. Palin is one of the people who can. [Read More.]

 

Palinpalooza: GLM analysis for Huffington Post

Sarah Palin’s Emails Written At 8th Grade Level — Better Than Some CEOs

.

.

The huge cache of Sarah Palin’s emails released Friday offered not only a chance to see what she was writing about during her uncompleted term as Alaska’s governor, but also an opportunity to see how well she writes.

AOL Weird News brought samples to two writing analysts who independently evaluated 24,000 pages of the former governor’s emails. They came back in agreement that Palin composed her messages at an eighth-grade level, an excellent score for a chief executive, they said.

“I’m a centrist Democrat, and would have loved to support my hunch that Ms. Palin is illiterate,” said2tor Chief Executive Officer John Katzman.

“However, the emails say something else. Ms. Palin writes emails on her Blackberry at a grade level of 8.5.

“If she were a student and showing me her work, I’d say ‘It’s fine, clear writing,’” he said, admitting that emails he wrote scored lower than Palin’s on the widely used Flesch-Kincaid readability test.

“She came in as a solid communicator,” said Paul J.J. Payack, president of the Global Language Monitor. The emails registered as an 8.2 on his version of the test. “That’s typical for a corporate executive.”

An example of Palin’s strongest writing came on Jul. 17, 2007 in an email to Lieutenant Governor Sean Parnell about the controversial Gravina Island Bridge, infamously called the “Bridge to Nowhere.”

“We cant afford it, the Feds won’t pay for it, the general populace isn’t placing it as a high priority … can you diplomatically express that?! Of course we want infrastructure — and this is NOT a “bridge to nowhere” (that is so offensive), but as it stands today with the highest-cost bridge design selected by the Ketchikan community, we need to find a lower-cost alternative [if] a bridge will be built.”

“She’s very concise. She gives clear orders. Her sentences and punctuations are logical,” Payack said. “She has much more of a disciplined mind than she’s given credit for.” [Read More.]

 

Make No Mistake: Obama’s Favorite Buzzwords

You Don’t Say

This article has been shared from The Daily iPad app

 

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‘Make no mistake,’ Obama is a big fan of his own catchphrases

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BY ANTHONY DECEGLIE AND JENNY MERKINMONDAY, MARCH 28, 2011

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Statistics gathered by the Global Language Monitor reveal that Obama has said it 2,924 times since he was sworn into office more than two years ago.

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Other signature Obama sayings include “Here’s the deal” (1,450 times) and “Let me be clear,” (1,066 times). In a nod to the tough financial times he has faced, the president’s fifth most popular motto is “It will not be easy.”

Obama’s reheated rhetoric has recently come under fresh scrutiny. Parts of his speech warning Libyan dictator Moammar Gadhafi to honor the United Nations’ cease-fire pact were strikingly similar to the words spoken by President George W. Bush when he launched military strikes in Afghanistan.

“Our goal is focused. Our cause is just. And our coalition is strong,” Obama said. Bush, nearly a decade earlier: “Your mission is defined. Your objectives are clear. Your goal is just.”

Make no mistake, The Daily is hoping Obama lifts his creative game and “wins the future” (another rhetorical crutch) when it comes to this public speaking deal. Although we understand it will not be easy.

Scale of Top Sayings (Source: The Global Language Monitor, as of March 25)

#1 “Make no mistake” — 2,924 times

#2 “Win the future” — 1,861 times; 9 times in his 2011 State of the Union address

#3 “Here’s the deal” — 1,450 times

$4 “Let me be clear” — 1,066 times

#5 “It will not be easy” — 1,059 times

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Top Politically Incorrect Words of 2009

Swine Flu, Flush Toilet, Green Revolution, Minority, and Saint named top politically (in)Correct words and phrases of 2009

The Sixth Annual Global Survey

Austin, Texas October 2, 2009 – Swine Flu, Flush Toilet, Green Revolution, Minority, and Saint have been named the top politically (in)Correct words and phrases of the past year according to The Global Language Monitor in its sixth annual survey of the English Language. Rounding out the top ten were the term Politically Correct, Oriental, Founding Fathers, Black Sheep, and Senior Citizen.

“Once again, we are seeing that the attempt to remove all bias from language is itself creating biases of their own,” said Paul JJ Payack, president and chief word analyst of The Global Language Monitor. “At this point it is becoming increasingly difficult to engage in any form of public dialogue without offending someone’s sensitivities, whether right, left or center.” .

The Top Politically Correct Words and Phrases for 2009 include:

1. Swine Flu – Though hundreds of millions know of the current pandemic as Swine Flu, various governments and agencies for political motives ranging from protecting pork producers to religious sensitivity have chosen to address the virus by its formal name, influenza A(H1N1).

2. Flush Toilet – Flush toilets, toilet paper and toilet use in general are now coming under the watchful eyes of the green movement.

3. Green Revolution – In the 1960s the scientific consensus was the world was on the brink of a ‘Malthusian’ collapse. The Green Revolution changed all that, but now there are those who believe that the world has paid a “stiff price in environmental degradation”.

4. Minority – Talking about minorities is considered insensitive to minorities since this can make them feel, well, like minorities.

5. Saint – In addition to the word ‘saint,’ Oxford University Press has removed words such as ‘bishop,’ ‘chapel,’ and ‘Pentecost’ from the Junior Dictionary.

6. Politically Correct – The term politically correct has, itself, is now politically correct, Be careful how you use it.

7. Oriental – In the US considered offensive to Asians because the term is based on the geographic relationship of Asia from a Western perspective. In Europe (and in most Asian nations), however, Oriental is acceptable.

8. Founding Fathers – Though all the Signers of the American Declaration of Independence were men, this is considered sexists in some quarters. Founders, please.

9. Black Sheep – Though originally referring to the rare birth of a lamb with black fur, now considered ethnically insensitive; the same is true for Black Day, Conversely, terms like White Collar and Whiter than White all can be used to encourage a hierarchical value of skin tone.

10. Senior Citizen – In the name of ‘inclusiveness,’ the UK’s Loughborough University’s suggests replacing senior citizen with ‘older person’.

The Top Politically Incorrect Terms and Phrases for previous years include:

  • 2008: “He Can’t Win” – Hillary Clinton’s coded reference to Barack Obama’s ethnic background as an insurmountable impediment to him winning the US Presidency
  • 2007: Nappy-headed Ho — Radio personality Don Imus’ reference to the women on the Rutgers University championship basketball team.
  • 2006: Global Warming Denier – Scientists not denying climate change, but the role of humans in the millennia-old process.
  • 2005: Misguided Criminals – A BBC commentator attempts to strip away all emotion from the word ‘terrorist’ by using ‘neutral’ descriptions for those who carried out the 7/7 tube bombings.
  • 2004: Master/Slave computer jargon – LA County re-labels computer documentation to remove this alleged slur that has been used for decades describing computer hierarchies.

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.

 

ObamaVision Tops Financial Meltdown as Top TV Word of 2009

The Death of Michael Jackson, the emergence of Susan Boyle and the rise of Hulu.com follow.

The Sixth Annual Analysis by the Global Language Monitor

Austin, Texas, USA. September 24, 2009. The Global Language Monitor today announced that ObamaVision topped the global Financial Meltdown as the most profound influences on the English Language from Television in 2009. These were followed by the death of Michael Jackson, the emergence of Susan Boyle and the rise of Hulu.com. Rounding out the Top Ten were Vampires, Dar Dour, the Wizards of Waverly Place, the phrase, ‘And that’s the way it is,’ and Jiggle. This was the Sixth Annual Analysis by the Global Language Monitor.

“The three screens in the post-Modern home became even more apparent during this television season, with viewers moving seamlessly among their flat screen TV, their laptop, and their 3G phone,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “This year was dominated by the advent of ObamaVision, to the newest reality show: the Global Financial Meltdown. And then Michael Jackson’s death commandeers the worldwide airways for weeks on end.”

The Top Telewords of the 2009 season with commentary follow:

  1. ObamaVision — From the primaries to the election to the Inauguration to the middle school classroom: all Obama, all the time, everywhere.
  2. Financial Meltdown – The most authentic of all reality shows. National economies on the brink! The Bailout! The Bonuses! What surprises can we expect from Season II?
  3. Michael Jackson – The biggest TV funeral in history. What’s the King of Pop’s next act?
  4. Susan Boyle – Britain’s surprise spinster singing sensation demonstrated the power of the ‘third screen’.
  5. Hulu.com – For the first time, GLM is recognizing a website (the much hailed second screen) for broadcasting made-for-television shows over the internet.
  6. Vampires – All over the tube: ever chaste (with human girls); ever so exotic and popular.
  7. Dar Dour — The Iraqi TV show that spoofs the futility (and humor) found in the pitfalls (and pratfalls) in the attempt to lead an ordinary life.
  8. Wizards (from the Wizards of Waverly Place) – Wizards that need a bit of science to maintain their powers.
  9. “And that’s the way it is” – Walter Cronkite’s shadow over television news spans the decades.
  10. Jiggle – Before HBO, ABC introduced ‘jiggle’ with Farah Fawcett as one of the main contributors to the concept.

The Top Telewords of previous years were:

2008: Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.

2007: “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.

2006: ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.

2005: ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.

2004: “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.

 

Word Christmas Stronger than Ever in Global Media

Contrary to assumption that “Holiday season” pushing Christmas aside

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Austin, TX December 23, 2008 (Update) – The Global Language Monitor (www.LanguageMonitor.com) has found that contrary to the assumption that the word Christmas is being pushed aside by more secular or politically neutral terms, ‘Christmas’ is used over 600% more than ‘Holiday Season’ in the global media. GLM compared the use of Christmas along with that of ‘Holiday Season,’ ‘Xmas,’ Hanukah’ in a variety of spellings, and ‘Kwanzaa’. [Read More.]

Since the 2005 season, Christmas has been used in about 85% of all global print and electronic media citations [2008, 84.6%; 2007, 85.5%; 2006, 84.1%; 2005, 84.1%].

In the global media, Christmas accounted for about 84.6% of all citations with Holiday Season following at 12.6%, followed by Xmas (1.5%), Hanukah (0.9%) and Kwanzaa (0.3%).

On the Internet, Christmas led with 80.8% followed by Xmas (10.6%), Holiday Season (5.1%), Hanukah (2.5%), and Kwanzaa (0.7%).

Notes: The X in the word Xmas actually represents the Greek letter CHI, the first two Letters in the name Christ.

Festivus, the fictional holiday created during the hit Seinfeld television series, and Wintervale, sometimes used as a politically neutral substitute for the Christmas season were also measured with negligible results.

GLM tracked the words and phrases in the print and electronic media, on the Internet and throughout the blogosphere. The analysis also measured the global print and electronic media on its own. The results follow:

 

obal Media Percentage Internet Percentage
Christmas 84.6% Christmas 80.8%
Xmas 1.5% Xmas 10.6%
Holiday Season 12.6% Holiday Season 5.1%
Hannukah 0.9% Hannukah 2.5%
Kwanzaa 0.3% Kwanzaa 0.7%
Festivus 0.03% Festivus 0.1%
Wintervale 0.00% Wintervale 0.001%
Total 100.0% Total 100.0%

“We thought it would prove interesting to see how the holidays are actually represented in the global media,” said Paul JJ Payack, president and chief word analyst of GLM. “We were a bit surprised to see that the much discussed secularization of Christmas in the media was nowhere as widespread as speculated.”

An Outsider’s Path to Victory was Foreseeable from the Start

Why the Outsider Won

trump-truncated

 

GLM has been tracking the Outsider since at least 2006

This article is an accounting of the Global Language Monitor’s public record of the rise of the underlying forces that have disrupted long-held economic theories and political assumptions. These forces recently culminated in the election of what we are calling The Outsider to the presidency of the United States. We are citing published accounts only (The Hill, New York Times, BBC, NPR) to highlight the predictive ability of our Trend Tracking and Narrative Tracking technologies. We are updating this article daily, extending the story in chronological order. We are presently citing the underlying forces in the run-up to the election of Barack Obama that presage the events of 2016.

In the meantime, if you would like an interview or any additional information, please call 001.512.801.6823 or reach out to us through email at info@LanguageMonitor.com.

Austin, TEXAS, November 8, 2016 — Though there appears to be great shock around the world that an ‘outsider’ has actually captured the White House, to this organization an Outsider’s path to victory was foreseeable from the start. — actually at least since 2006. It was five years earlier that China had been admitted into the fellowship of the world’s major trading blocks and by ‘06 it was as if the West had been struck by a five trillion (then twelve-trillion, now fifteen trillion-) dollar rogue asteroid that both astronomers and economists had missed.

Since that time, the economies of the West have witnessed entire industries being destabilized, shackled and shuttered. And before anyone truly understood the true economic implications, vast areas of once thriving cities, states, and regions had been transformed into seemingly post-apocalyptic wastelands.

There is a particular type of nuclear weapon that is seldom mentioned because it is considered an especially hideous — the neutron bomb. The sole purpose of the neutron bomb is to destroy any and all forms of life while leaving the man-made infrastructure (factories, hospitals, schools and the like) untouched and in place.

A quick imaginary flyover of the US reveals burned out factories of Detroit, the abandoned steel mills of the Allegheny and Ohio Valleys, the shuttered coal mines in the hidden hollows (and the mountain-topped towns) of Appalachia, the empty Main streets opioid-addled and addicted towns of New England will help you assess the devastation wrecked by a neutron bomb for yourself. (See A Recession Neither great Nor Small published in TheHill.)

Western History has long celebrated the decency of the common man from the amphitheaters of Athens, to the fisherman-disciples of Jesus, the Noble Savage of the Enlightenment, the citizens of the Founders, and the proletariat of the New Socialist Man. Now, when the millions of the dispossessed cried out in anguish and pain, they were decried as out-of-step with the post-Modern world, as racists, as Luddites, and uneducable. You will not find any contemporary Aaron Copeland, dare writing and performing a new “Fanfare for the Common Man,” without being hooted off the stage.

And yet some wonder why since the turn of the century there has been a swelling undercurrent, a seething restlessness, a mostly hidden wellspring of anger, vitriol and disappointment making its way through the body politic. All too often, this undercurrent was dismissed as irrelevant, inconsequential and certainly not worthy of serious consideration, let alone study.

In 2016 the West is experiencing a populist uprising, not seen since the barricades, protests, riots, and assassinations of 1968, though this cycle is decidedly more peaceful, with the anger, rage and frustration thus far, channeled through the ballot box.

At first observers had the luxury of blaming this undercurrent on forces outside an individual’s control: 9/11, the Iraq War, G.W. Bush (and Dick Cheney), the Global War on Terrorism and the elusive Osama bin Laden, the Housing Bubble, Lehman Brothers, and the beginning of the Great Recession, which was actually just another manifestation of the Global Economic Restructuring.

At the time, the election of Barack Obama was heralded as a full stop in History, a break with the past, the dawn of a new post-racial era, certainly in the US, if not the world, even as an avatar of a new age. But trouble was brewing, as GLM, seeming alone had picked up,  (See Trend: Disillusionment, Anger & Outrage on the Rise Since Obama’s Inauguration.)

*****

Paul JJ Payack, President and Chief Word Analyst said at the time that “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months. (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”

Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’.  In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003. (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)

In a related study Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks. In particular, the word was used in association with the AIG bonuses, which had recently been distributed.

GLM examined the global print and electronic media for the seven days after the following events: the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.

*****

GLM’s analysis shows that these undercurrents of Disillusionment, Anger & Outrage on the rise Since Obama’s Inauguration.could be found in earlier data, underscoring the strength and significance of the find.

 

Now, some eight years into the ‘new era’ the news has been full of various elites’ recriminations about how they got it so wrong. These apologia have been characterized as revelations, surprises, astonishments, and/or mis-measurements. Translation: the measuring of data no longer meaningful, undergirded by assumptions about a world that no longer (If it ever) existed.

The Global Language Monitor has been tracking the disruptive undercurrent that has been seething beneath the surface of the 21st century, theories, speculations, and statistical analysis since the housing crisis — two years before the first Obama Inauguration.

GLM charted the meteoric rise of the charismatic and charming political star, we also tracked the burgeoning undercurrent that followed from the crash of the Housing Bubble and only gained momentum with the fall of Lehman Brothers, and ensuing financial dislocation, the Global Economic Restructuring, from which the economy has yet to recover. Clinging to their outdated surmises, theories, and premises, the old guard is insistent on defending their numbers ad absurdia. Yes, the number of jobs has approached pre-great recession levels, however, they fail to admit that two part-time jobs do not equate two pre-great recession (or even one) pre-recession full-time jobs.

Now that the pundits have missed the ongoing electoral tsunami in 2016, for much the same reasons they missed the political rage, and anger boiling beneath the surface that has resulted in the ‘Outsider, phenomenon’.

Now, reading the accounts of the various experts, pundits and luminaries on how they ‘missed’ the Outsider phenomenon, is a study in how an isolated group of highly educated, intelligent, yet like-minded individuals, can create a sort of bubble that contains the only the things they expect to see and only those words they expect to hear. All else is cast as non-logical, ignorant, inconsistent, and most certainly not worthy of consideration. In this regard the last ten years read almost like a Harvard B-School Case Study.

The premise of our research is that economists and politicians were and unfortunately continue to use are missing the essence of the profound worldwide economic transformation that has been underway for quite some time. Unfortunately, this economic restructuring will continue unabated far into the future, unless and until the new economic reality is no longer constrained by this profoundly limited vision.

To date the facts have borne out our original assumptions:

  • The economy is not behaving as expected because were, are using outdated tools that need to be rethought.
  • Since we are using outdated tools and tracking systems,we continue to measure the economy as if it were the Reagan or Clinton years.
  • The recovery did not mirror previous recoveries in the US, and the traditional manufacturing sector continues to erode.
  • The Global Economic Restructuring has continued unabated.
  • China continues its seemingly inexorable rise; The US and the West continue to struggle.
  • The Lost Decade of Japan has indeed being replicated to varying degrees in the West.

And so it goes into the race for the 2016 Presidential Elections.

Since 2003, the Global Language Monitor has been tracking political trends through Big-Data English language analysis. We do not track pre-determined words, concepts, or names, rather we analyze the LinguaSphere to understand the ongoing global conversation. In this way, all personal, predetermined viewpoints and preconceptions are eliminated, or at least held to a minimum.

In this way, GLM specializes in finding what is not readily apparent or is trending only beneath the surface.

While the world celebrated the oncoming Hope and Change transformation, as did we, GLM also measured the massive undercurrents swirling beneath the surface. We then compared them to the 90 days following the 9/11 terrorist attacks and the 90 days after the launch of Shock and Awe campaign presaging the invasion of Iraq. The results were certainly counter-intuitive, if not shocking:

It is this undercurrent that GLM has been tracking since then that lead directly to the current election cycle.

Every year since then, the underlying conditions for the Middle have deteriorated, while the political pundits obscure reality in order to increase their political fortunes while those of the Middle Class have fallen asunder.

“There is a feeling that the outrage is unprecedented, and the numbers certainly demonstrate the fact. The amount of anger and outrage as ignored by the media is, indeed, unprecedented,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.

To be continued…

In the meantime, if you would like an interview or any additional information, please call 001.512.801.6823 or reach out to us through email at info@LanguageMonitor.com.

To be continued…

In the meantime, if you would like an interview or any additional information, please call 001.512.801.6823 or reach out to us through email at info@LanguageMonitor.com.



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Misc.III

The Various Global Language Monitor Word of the Year Schedules

GLM Words of the Year Schedules

No. 1, Words, Names and Phrases of 2014 will be announced during the US Thanksgiving Week, Tuesday November 25

No. 2, Top Business Buzzwords (50) will be announced in early December.

No.3, Top Words of the Quindecennial of the 21st century will be announced in mid-December.

No. 4, Top Words, One Hundred Years Hence & Map of the Re-federalized United States for 2114 A.D. later in December.

Words of the Year Already Announced:

 

Current Number of Words in the English Language is 1,027,770.5 (July 1, 2014 estimate)

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Top Tech Buzzwords Everyone Uses but Don’t Quite Understand (2013): ‘Big Data’ and ”Dark Data’

New top trending terms include: Dark Data, Yottabytes, Heisenbug, 3-D printer, phablet, and presentism.

Austin, Texas, Weekend Release March 29-31, 2013 — ‘Big Data’ and ‘Dark Data’ are the Most Confusing Tech Buzzwords of the Decade (thus far) according to the The Global Language Monitor. ‘The Cloud’ slips to No. 3, followed by Yottabytes, and ‘The Next Big Thing”. Rounding out the Top Ten are Heisenbug, 3-D Printer, Phablet, the acronym REST, and Web x.0 (replacing Web 2.0).

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Continuing as the most confusing acronym of the year, decade and now of the century: SOA.

 

Gartner Big Data Analysis

 

“High Tech buzzwords are now coming at us full speed from all corners as the ‘adorkable’ nerd is exiting the periphery — and is now is viewed as a societal asset,” said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor. “New terms are bubbling forth at an ever increasing pace, driven in part, by the tremendous growth and accessibility of data. Nowhere on the planet is this more evident than at SXSWi where the digital world intersects with those of music, film and pop culture.”

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, proprietary databases, as well as new social media as they emerge. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.

The Most Confusing High Tech Buzzwords of the of the Second Decade of the 21st century, thus far (2010, 2011, 2012 and 2013) with commentary follow:

2013 Rank, Buzzword, Last Year’s rank

Big Data (1) — Soon Human Knowledge will be doubling every second. ‘Big’ does not begin to describe what’s coming at us.

  1. ‘Dark Data’ begins to emerge, though you might not have noticed it because … it is ‘Dark Data’ (New) — ‘Big’ has begun to spin off its own superlatives.
  2. The Cloud (2) — All that data has got to go somewhere. Hint: it’s neither your phone nor your tablet.
  3. Yottabytes (New) — Showing up on lots of technologists’ radar lately: a quadrillion gigabytes.
  4. The Next Big Thing (3) — A cliche rendered ever more meaningless but still on everyone’s tongue.
  5. Heisenbug (New) — A bug that disappears when you try to detect it , finally making the list after a steady ascent over the last decade.
  6. 3-D Printer (New) — Watch this space. They’ve been used in CAD design for years and science fiction for decades — but now they are impinging upon everyday life.
  7. Phablet (New) — The Next Big Thing? The odds are against it since consumer goods tend to evolve into single-purpose appliances.
  8. REST (New) — Representational State transfer is slowly climbing its way up the list.
  9. Web X.0 (5) — Formerly Web 2.0, 3.0, etc.
  10. Higgs Boson (3, Decade) — The Higgs Boson is a hypothetical massive scalar elementary particle predicted to exist by the Standard Model of particle physics. OK, let’s just call it the God Particle.
  11. CERN (7) — On a two-year hiatus (sabbatical in academic parlance) after only one year of operation. At least the Earth is on a short reprieve from being swallowed the black hole it might accidentally create.
  12. Presentism (New) — The ‘presentism of constant pings’ is how its put..
  13. Solar Max (8) — 2013 is the Solar Max. In the 1850s telegraph wires melted. Best not to shuck off the hype here.

The Most Confusing Tech Acronym of THE CENTURY: SOA (Service Oriented Architecture), continuing its acrnym of the year, decade and now century reign.

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For reference, here is the first decade (2000-2009) of the 21st century.

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The Most Confusing High Tech Buzzwords of the first decade (2000-2009) of the 21st century with Commentary follow:

  1. HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
  2. Flash — As in Flash Memory. “Flash’ is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
  3. God Particle – The Higgs boson, thought to account for mass. The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
  4. Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
  5. Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing electrical voltages to create an image.
  6. IPOD – What the Alpha Whale calls his personal pod. Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey. The origin of the word IPAD is a completely different story.
  7. Megapixel – Either a really large picture element (pixel) or a whole mess of pixels. Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
  8. Nano – Widely used to describe anything small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
  9. Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
  10. Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
  11. Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
  12. Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
  13. Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
  14. Emoticon A smiley with an emotional component (from emotional icon). Now, what’s a smiley? :’)
  15. De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
  16. Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
  17. Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
  18. Petaflop — A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on a failed program by an animal rights’ group.
  19. Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
  20. Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva. Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.

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Top Tech Buzzwords Everyone Uses but Don’t Quite Understand (2012)

‘Big Data’ and ‘The Cloud’ are the Most Confusing Tech Buzzwords of the Decade (thus far)

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SOA continues its reign as most confusing acronym

 

For the 2013 Update, go here!

Austin, Texas, March 15, 2012 — ‘Big Data’ and ‘The Cloud’ are the Most Confusing Tech Buzzwords of the Decade (thus far) according to the The Global Language Monitor. Topping the list for 2012 are: Big Data, the Cloud, The Next Big Thing, Social Discovery, Web 2.0 (3.0, and so on). Solid State, CERN, Solar Max, De-dupe, 3G/4G/5G, and SoLoMo.

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Continuing as the most confusing acronym now of the century: SOA.

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GLM releases its Most Confusing Tech Buzzwords list annually in conjunction with Austin’s SXSW Interactive conference, which ends March 20th.

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“High tech terms have long spilled into popular culture and this is nowhere more evident that at SXSW where the digital world intersects with those of music and the movies,” said Paul JJ Payack, president of the Global Language Monitor. “To a large and growing extent, high tech buzzwords are fueling the growth of English, which now serves as the Earth’s means of global communication.”

SXSW can best be described as a weird mash-up of Cannes, COMDEX, and Woodstock. If creative ideas don’t mix here, it’s just not going to happen.

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.

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The Most Confusing High Tech Buzzwords of the of the Second Decade of the 21st century, thus far (2010, 2011 & 2012) with commentary follow:

  1. Big Data — Big Data is the biggest buzzword. It has been called the key to new waves of productivity growth, essential to the US place in global economics, and more. Now if only we could agree on exactly what this means and how we get there. (By the way, consider yottabytes: a quadrillion gigabytes. Hint: Just think a lotta bytes.)
  2. ‘The Cloud — The Cloud, in various manifestations has been ranked No. 1 for 2008, No, 4 overall for the decade, and now as No. 2 for 2012. Still all very nebulous.
  3. The Next Big Thing — A cliche rendered nearly meaningless by the innumerable daily claims made by VCs, entrepreneurs, college drop-outs, etc. Actually, you can count the history of next big things on your fingers, and possibly toes.
  4. Social Discovery — Webster’s 1910 definition. “Consisting in union of mutual converse,” might be an excellent corporate strategy.
  5. Web 2.0 (3.0, and so on) — Ranked as the 1,000,000th English-language word in 2009, it just keeps morphing along.
  6. Solid State — As in Solid State Disks (SSDs). Remember ‘solid-state’ televisions switched from vacuum tubes (Paleozoic)? How about LED watches from the ’80s (Mesozoic)? Today, it’s all-about Solid State Disks.
  7. CERN — You might want to understand the acronym before the Earth is swallowed up the ‘mini’ black hole it just might create . (The European Organization for Nuclear Research)
  8. Solar Max — In the 1850s telegraph wires melted. Best not to shuck off the hype here.
  9. De-dupe — First we dupe, then we de-dupe; Flash forward to 2014: Re-duping! Ah, the next big thing!
  10. 3G/4G/5G — One of the benefits of having an open, open standard (AKA, no standard). Anybody can claim to lead as the (Generation) ‘standard’ expands into meaningless.
  11. SoLoMo — This is not an oh-so-trendy neighborhood like Soho or Dumbo, at least not in the sense of brick-and-mortar. This is the convergence of Social, Local, and Mobile. The Talk of the Town at SXSWi this week in Austin.

The Most Confusing Tech Acronym of 2012: SOA (Solutions Oriented Architecture), continuing its Most Confusing Tech Acronym of the Decade reign. Not only is there an highly popular SOA for Dummies edition but Google Books list 47,300 editions that explicate upon the subject.

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For reference, here is the first decade (2000-2009) of the 21st century.

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The Most Confusing High Tech Buzzwords of the first decade (2000-2009) of the 21st century with Commentary follow:

  1. HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
  2. Flash — As in Flash Memory. “Flash’ is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
  3. God Particle – The Higgs boson, thought to account for mass. The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
  4. Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
  5. Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing electrical voltages to create an image.
  6. IPOD – What the Alpha Whale calls his personal pod. Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey. The origin of the word IPAD is a completely different story.
  7. Megapixel – Either a really large picture element (pixel) or a whole mess of pixels. Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
  8. Nano – Widely used to describe anything small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
  9. Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
  10. Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
  11. Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
  12. Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
  13. Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
  14. Emoticon A smiley with an emotional component (from emotional icon). Now, what’s a smiley? :’)
  15. De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
  16. Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
  17. Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
  18. Petaflop — A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on a failed program by an animal rights’ group.
  19. Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
  20. Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva. Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.

 

Social Media Have Become Warrior Media

Social Media as a Strategic Weapon

By Edward ML Peters and Paul JJ Payack

Austin, Texas. March 1, 2011 — An analysis by the Global Language Monitor has found that a new weapon has recently been detected in the world’s strategic arsenal.

According to Paul JJ Payack, President and Chief Word Analyst of GLM, “To the uninitiated, it might appear to be part neutron bomb, which destroys only living things with little collateral damage, part some as yet unidentified weapon, which has the ability topple dictators, regimes and unsuspecting governments while rendering both living things and physical structures unharmed.

“We are speaking, of course, about Social Media (Twitter, Facebook, YouTube, etc.), which have the apparent ability to re-align the social order in real time, with little or no advanced warning.”

In June 2009, we named Web 2.0 the 1,000,000th word in Global English. Many in the media were confused by our definition:

the next generation of products and services from the web, currently beyond imagination. Later in 2009, we named Twitter the word of the year. Some were surprised when we defined Twitter as ‘the ability to encapsulate human thought in 140 characters’. They were thinking of Twitter as a means for BFFs to gratuitously unfriend each other. We were thinking of it as a radical new form of communication.

Social Media is adhering to its etymological roots more tightly than one might expect. The word ‘social’ ultimately derives from ‘secg,’ an Old English word for ‘warrior’. The social media ‘warrior’ now understands that the role of social media is not a fad but a mechanism to better understand socio-economic trends and issues – in real time.

So it is even more surprising that the events of the last six weeks in the Middle East appear to have come as a shock to the Western Powers and Global Media.

Again.

Three years ago the media was shocked when an unexpected series of financial events set the global financial markets spinning out-of-control. In retrospect, we now see that only the strongest intervention of the Western Central Banks prevented what was horrific into becoming something downright catastrophic. The Western economies still suffer from the consequences.

A few month later, the media was shocked by the unprecedented run of a relatively unknown and untested Black man to the presidency to the United States. (Undoubtedly, it would have been shocked if his primary nemesis, the current US Secretary of State, had successfully navigated her campaign to become the first female president of the United States.)

Then a year ago, the media was shocked by 1) the rise of the Tea Party, 2) the ‘shellacking’ the President took in the Mid-term elections, and 3) now the upheavals in the Middle Eastern world that appear to have come as a shock to both the Western Powers and Global Media.

At least we are consistent in our on-going sense of shock.

The question becomes why do we continue to be shocked whenever we witness this new reality foisted upon us by means of communications never before imagined? Obviously, even to the casual observer, there is an on-going global transformation of industries, wealth and influence as evidenced by the evolving role of nation-states, the rise of Non-governmental Organizations (NGOs), and the proliferation of trans-national causes and corporations – that is apparently out of the span of command of many contemporary institutions.

Read More From These Authors on The Hill

The question remains: why the surprise? Why the sense of shock? We’ve seen this all before, but have apparently lacked the vision to put it all together. A common thread among recent strategic advances is that all are new forms of communications. We should keep this in mind and not dismiss social media as a passing fad for the young and foolish, but rather as new tools, new social instruments, or even strategic weapons that can, will and are having societal and strategic influences around the globe today.

So once again we have a list of surprises to confront:

  • People voting with their thumbs
  • Simultaneous uprisings in the Middle East
  • Long-ingrained totalitarian dictatorships falling
  • Christian and Muslim groups celebrating together

And our astonishment only continues to grow as the future unfolds.

After all, we’ve never seen anything like this before.

Again.

 

Wikileaks declared English-language Word

Another New Media Company that Passes into the Language

AUSTIN, Texas December 21, 2010 – WikiLeaks.ch, which that has increasingly upped the ante of the kind of information that it leaks into the public sphere from anonymous sources, has been deemed an English language word by the Global language Monitor. GLM recognizes a word as being part of the English language once it meets the requisite criteria of geographic reach as well as ‘depth and breadth’ of recorded usage.

In the case of wikileaks, the word appeared sporadically in the global media in 2006 until it has now been cited more than 300 million times, even with a quick Google search. This, of course, correlates with WikiLeaks’ most recent release of diplomatic correspondence and other classified government information. GLM standards include a minimum of 25,000 citations of a new term in the global media that encompass the English-speaking world, which now encompasses some 1.58 billion people. (In 1960, there were about 250 million English speakers, mostly in former British colonies.)

“Wikileaks joins a number of new media and high technology companies whose names and functions are being incorporated into the language,” said Paul JJ Payack, President and Chief Word Analyst of Austin-based Global Language Monitor. “These include Google, Twitter and the ‘friending’ function of Facebook. The most recent language spin-off from Google appears to be Xoogler, referring to ex-Google employees who bring their talents to other start-ups.”

The word ‘wiki’ is Hawaiian in origin and is usually defined as ‘quick’ or ‘fast’ especially when used in rapid succession: “wiki, wiki, wiki!”. In computing, a wiki describes software that lets any user create or edit Web-server content. The WikiLeaks organization was originally set-up as a ‘wiki’.

There is no official English language institution charged with maintaining the ‘purity’ of the English language and to maintain vigilance of the ‘corrupting influence’ of other languages. English accepts any and all contenders as long as they meet the requisite criteria of geographic reach as well as depth and breadth of usage. The L’Académie française is the official arbiter of the French language; it has famously declared the word ‘email’ (as well as ‘hamburger’) verboten from official French correspondence. The Royal Spanish Academy serves the same function for the Spanish language; it has recently eliminated two letters from the Spanish alphabet to the howl of Spanish speakers outside Spain.

The most recent words acknowledged by the Global Language Monitor include ‘refudiate’ a malapropism coined by Sarah Palin, ‘vuvuzela’ the brightly colored plastic horns made (in)famous at the South African World Cup, and ‘snowmageddon’ that President Obama used to described the winter storms that nearly shut down Washington, DC during the recent winter.

 

Most Confusing High Tech Buzzwords of 2000-2009

Austin, Texas, March 17, 2010 — In conjunction with the SXSW Interactive conference held in its hometown, The Global Language Monitor has released the most confusing high tech buzzwords of the decade (2000-2009). Topping the list are HTTP, Flash, God Particle, Cloud Computing, and Plasma (as in plasma TV). Rounding out the Top Ten were IPOD/IPAD, Megapixel, Nano, Resonate and Virtualization.

The most confusing Acronym for the decade was SOA (Service Oriented Architecture).

SXSW has long been a harbinger for future directions in popular culture and now the gathering has taken on the added dimension of technological innovation,” said Paul JJ Payack, president of the Global Language Monitor, “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.

The Most Confusing High Tech Buzzwords of the decade (2000-2009) with Commentary follow:

  1. HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
  2. Flash — As in Flash Memory. “Flash’ is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
  3. God Particle – The Higgs boson, thought to account for mass. The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
  4. Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
  5. Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing electrical voltages to create an image.
  6. IPOD – What the Alpha Whale calls his personal pod. Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey. The origin of the word IPAD is a completely different story.
  7. Megapixel – Either a really large picture element (pixel) or a whole mess of pixels. Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
  8. Nano – Widely used to describe anything small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
  9. Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
  10. Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
  11. Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
  12. Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
  13. Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
  14. Emoticon A smiley with an emotional component (from emotional icon). Now, what’s a smiley? :’)
  15. De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
  16. Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
  17. Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
  18. Petaflop — A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on a failed program by an animal rights’ group.
  19. Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
  20. Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva. Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.
  21. Versioning – Creating new revisions (or versions) with fewer bugs and more features.
  22. VoIP – Voice Over IP, itself shorthand for Voice over Internet Protocol, which in plain English means the ability to talk on the phone over the Internet.
  23. Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to the advances web services called Web 2.0.
  24. Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.
  25. WORM — Not only not a computer virus anymore, let alone a slithery creature of the soil, but “a Write Once, Read Many file system used for optical disk technology

Most Confusing High Tech Acronym of the Decade

SOA – Service Oriented Architecture. Far-and-away No. 1. If it’s so easy to understand, why are hundreds of books written trying to explain exactly what it is.

Early Candidate for Most Confusing High Tech Buzzword of the 2nd Decade of the Century (Possibly a very short decade, Indeed.)

B’ak’tuns – According to the Long-Count Mayan Calendar (high tech for the late A.D.600’s) the end of a ‘Great Cycle’ of thirteen b’ak’tuns (periods of 144,000 days each) since the Mayan creation date of August 11, 3114 BC. According to popular belief, December 21st, 2012 will be the End of the World.

 

Top Word of 2009: Twitter

Followed by Obama, H1N1, Stimulus, and Vampire

“King of Pop” is Top Phrase; “Obama” is top name

Austin, TX November 29, 2009 – The Global Language Monitor has announced that Twitter is the Top Word of 2009 in its annual global survey of the English language. Twittered was followed by Obama, H1N1, Stimulus, and Vampire. The near-ubiquitous suffix, 2.0, was No. 6, with Deficit, Hadron the object of study of CERN’s new atom smasher, Healthcare, and Transparency rounded out the Top 10.

“In a year dominated by world-shaking political events, a pandemic, the after effects of a financial tsunami and the death of a revered pop icon, the word Twitter stands above all the other words. Twitter represents a new form of social interaction, where all communication is reduced to 140 characters,” said Paul JJ Payack, President of The Global Language Monitor. “Being limited to strict formats did wonders for the sonnet and haiku. One wonders where this highly impractical word-limit will lead as the future unfolds.”

Read about it in the Guardian: Twitter declared top word of 2009

WHY twitter is the most popular word of 2009 at the Huffington Post

CNET’s Don Reisinger on twitter

Mashable’s take: what else does social media have to conquer?

What it means that twitter is the 2009 Word of the Year (WeberShandwick)

The Poetry of Social Networks

The Top Words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.

The Top Words of 2009

Rank/Word/Comments

  1. Twitter — The ability to encapsulate human thought in 140 characters
  2. Obama — The word stem transforms into scores of new words like ObamaCare
  3. H1N1 — The formal (and politically correct) name for Swine Flu
  4. Stimulus — The $800 billion aid package meant to help mend the US economy
  5. Vampire — Vampires are very much en vogue, now the symbol of unrequited love
  6. 2.0 — The 2.0 suffix is attached to the next generation of everything
  7. Deficit — Lessons from history are dire warnings here
  8. Hadron — Ephemeral particles subject to collision in the Large Hadron Collider
  9. Healthcare — The direction of which is the subject of intense debate in the US
  10. Transparency — Elusive goal for which many 21stc. governments are striving
  11. Outrage — In response to large bonuses handed out to ‘bailed-out’ companies
  12. Bonus — The incentive pay packages that came to symbolize greed and excess
  13. Unemployed — And underemployed amount to close to 20% of US workforce
  14. Foreclosure — Forced eviction for not keeping up with the mortgage payments
  15. Cartel — In Mexico, at the center of the battle over drug trafficking

The Top Phrases of 2009

Rank/Phrase/Comments

  1. King of Pop –Elvis was ‘The King;’ MJ had to settle for ‘King of Pop’
  2. Obama-mania — One of the scores of words from the Obama-word stem
  3. Climate Change — Considered politically neutral compared to global warming
  4. Swine Flu — Popular name for the illness caused by the H1N1 virus
  5. Too Large to Fail — Institutions that are deemed necessary for financial stability
  6. Cloud Computing — Using the Internet for a variety of computer services
  7. Public Option — The ability to buy health insurance from a government entity
  8. Jai Ho! — A Hindi shout of joy or accomplishment
  9. Mayan Calendar — Consists of various ‘cycles,’ one of which ends on 12/21/2012
  10. God Particle — The hadron, believed to hold the secrets of the Big Bang

The Top Names of 2009

Rank/Name/Comments

  1. Barack Obama — It was Obama’s year, though MJ nearly eclipsed in the end
  2. Michael Jackson — Eclipses Obama on internet though lags in traditional media
  3. Mobama — Mrs. Obama, sometimes as a fashion Icon
  4. Large Hadron Collider — The Trillion dollar ‘aton smasher’ buried outside Geneva
  5. Neda Agha Sultan — Iranian woman killed in the post-election demonstrations
  6. Nancy Pelosi –The Democratic Speaker of the US House
  7. M. Ahmadinejad — The president of Iran, once again
  8. Hamid Karzai — The winner of Afghanistan’s disputed election
  9. Rahm Emmanuel — Bringing ‘Chicago-style politics’ to the Administration
  10. Sonia Sotomayor — The first Hispanic woman on the US Supreme Court

The analysis was completed in late November using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet, now including blogs and social media. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.

The Top Words of the Decade were Global Warming, 9/11, and Obama outdistance Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. “Climate Change” was top phrase; “Heroes” was top name.

For Previous Words of the Year, go here.

 

Most Confusing High Tech Buzzwords (2008)

 

Cloud Computing, Green Washing & Buzzword Compliant

 

Austin Texas November 21, 2008 — In its third annual Internet and media analysis, The Global Language Monitor (www.LanguageMonitor.com) has found the most confusing yet frequently cited high tech buzzwords of 2008 to be cloud computing, green washing, and buzzword compliant followed by resonate, de-duping, and virtualization. Rounding out the Top Ten were Web 2.0, versioning, word clouds, and petaflop. The most confusing Acronym for 2008 was SaaS (software as a service).

 

Paul JJ Payack, president of the Global Language Monitor, said “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”

 

The Most Confusing Yet Frequently Cited High Tech Words of 2008 with Commentary follow:

 

  • Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
  • Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
  • Buzzword Compliant — Including the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
  • Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
  • De-duping – shorthand for de-duplication, that is, removing redundant data from a system.
  • Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
  • Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to Web 2.0.
  • Versioning – Creating new revisions (or versions) with fewer bugs and more features.
  • Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.
  • Petaflop – A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on the environmental group.

The Most Confusing Yet Frequently Cited Acronym for 2008: SaaS — software-as-as-service to be differentiated, of course, from PaaS (platforms as a service) and IaaS (Infrastructure-as-a-service).

 

Others words under consideration include the ever popular yet amorphous ‘solution’, 3G and SEO.

 

In 2007 IPOD, Flash, Cookie, Nano and Cookie lead the list with SOA as the most confusing acronym

 

In 2005, HTTP, VoIP, Megapixel, Plasma, & WORM were the leading buzzwords.

 

The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets. This analysis was performed earlier this month.

 

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

 

For more information, call 1.925.367.7557, email info@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.

 

30-30-30

 

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 

Most Confusing High Tech Buzzwords of the Decade

‘Global Study: Top 10 Most Confusing (yet widely used) High Tech Buzzwords for 2008

Cloud Computing, Green Washing and Buzzword Compliant

Austin Texas November 20, 2008 — In its third annual Internet and media analysis, The Global Language Monitor (www.LanguageMonitor.com) has found the most confusing yet frequently cited high tech buzzwords of 2008 to be cloud computing, green washing, and buzzword compliant followed by resonate, de-duping, and virtualization. Rounding out the Top Ten were Web 2.0, versioning, word clouds, and petaflop. The most confusing Acronym for 2008 was SaaS (software as a service).

Paul JJ Payack, president of the Global Language Monitor, said “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”

The Most Confusing Yet Frequently Cited High Tech Words of 2008 with Commentary follow:

  • Cloud Computing – Distributing or accessing programs and services across the Internet.(The Internet is represented as a cloud.)
  • Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits:Not enough power? Just re-position as energy-saving.
  • Buzzword Compliant — Including the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
  • Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
  • De-duping – shorthand for de-duplication, that is, removing redundant data from a system.
  • Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
  • Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to Web 2.0.
  • Versioning – Creating new revisions (or versions) with fewer bugs and more features.
  • Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.
  • Petaflop –A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on the environmental group.

The Most Confusing Yet Frequently Cited Acronym for 2008: SaaS — software-as-as-service to be differentiated, of course, from PaaS (platforms as a service) and IaaS (Infrastructure-as-a-service).

Others words under consideration include the ever popular yet amorphous ‘solution’, 3G and SEO.

In 2007 IPOD, Flash, Cookie, Nano and Cookie lead the list with SOA as the most confusing acronym

In 2005, HTTP, VoIP, Megapixel, Plasma, & WORM were the leading buzzwords.

The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets. This analysis was performed earlier this month.

.

Top 10 Most Confusing (yet widely used) High Tech Buzzwords for 2007

iPod, Flash, Cookie, Nano and Kernel lead list; SOA most confusing acronym

.

San Diego, Calif. and Henderson, NV October 16, 2007. In a worldwide internet and media analysis, The Global Language Monitor has found the most confusing yet frequently cited high tech buzzwords in 2007 to be iPOD, Flash, Cookie, Nano and Kernel followed by Megahertz, Cell (cell as in cell phone), Plasma, De-duplication, and Blu-Ray.

To see the Video Announcement, Click on Herr (mega)Hertz.

The study was released earlier today, on the 13th anniversary of the ‘cookie,’ the invention that made the World Wide Web practical for widespread surfing, communication, and e-commerce.

Paul JJ Payack, President of the Global Language Monitor, said “Educational metrics such as the Flesch Test would place a typical paragraph using these words at the Third-grade reading-level. At the same time, most college graduates, even from the most prestigious engineering schools such as MIT, Stanford, and CalTech would be challenged to precisely define all ten. Once again, the High Tech industry has failed its basic language proficiency test.”

The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets. This analysis was performed in earlier this month.

The Most Confusing Yet Frequently Cited High Tech Words of 2007 with Commentary follow:

  1. iPOD: We all know the brand, but what exactly is a ‘pod’? A gathering of marine mammals? The encasement for peas? The evacuation module from 2001: A Space Odyssey?
  2. Flash: As in Flash Memory. Given it is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
  3. Nano: Widely used to describe any small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for dwarf.
  4. Cookie: Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
  5. Kernel: The core layer of a computer operating system serving as a connection to the underlying hardware. Ultimately derives from the Old English cyrnel, for corn.
  6. Megahertz MHz): Named after German physicist Heinrich Hertz, signifying a million cycles per second in computer processor (and not clock) speed. Next up: GigaHertz (GHz) and TeraHertz (THz), one billion and one trillion cycles.
  7. Cell (as in Cell Phone): Operating on the principle of cells, where communicate through low-power transceiver to cellular ‘towers’ up to 6 miles away (which is why you can connect to ground stations from airplanes at 35,000 feet). The phone connects to the strongest signal which are then passed from tower to tower.
  8. Plasma (as in Plasma Television): A top word in the last survey still confusing large-screen TV buyers.
  9. De-duplication: One of the newer buzzwords meaning removing duplicated data from a storage device, as in ‘we’re in the process of de-duping the silo’. Ouch!
  10. Blu-Ray (vs. HD DVD). New technology for high capacity DVDs reminiscent of the VHS/Beta wars of the 1980s.

Most

Confusing Acronym: SOA (Service-oriented Architecture); IBM had to write a book to explain it!?

See Bamboozled By Buzzwords Japan Times

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Network World on the 10 Most Confusing High Tech Buzzworlds

Other terms being tracked included terabyte, memory, core, and head crash.

Now you can watch Global Language Monitor on YouTube.

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Global Study: Top 10 Most Confusing (yet widely used) High Tech Buzzwords:

HTTP, Megapixel, Plasma, WORM and Emoticon Among Leaders

Danville, Calif. March 24, 2005. In a worldwide internet and media analysis, The Global Language Monitor found the most confusing yet frequently cited high tech buzzwords to be HTTP, Voice Over IP (VoIP), and Megapixel. Closely following were Plasma, Robust, WORM and Emoticon. The study was released earlier today. “The high tech realm remains an incubator of great ideas and, at the same time, mass confusion. The industry, with rare exception, has never mastered the basics of translating new products and services into everyday language: It is obvious that the High Tech industry has failed in its basic language proficiency test.”

The Predictive Quantities Indicator (PQI) is a proprietary algorithm that trackswords and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets. This analysis was performed in early March of 2005.

The Most Confusing Yet Frequently Cited High Tech Words with Commentary follow:

  1. HTTP HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks. More than 1 billion references to HTTP on the web alone.
  2. Voice Over IP VoIP, (pronounced voip rhyming with Detroit). Voice over Internet Protocol. Simply put: web telephony.
  3. Megapixel A really big pixel. No, one million pixels (thats a lotta pixels) OK, whats a pixel? Computer-ese for picture element.
  4. Plasma As in Plasma TV. Are we talking Red Cross Drives here? Rather, a flat, lightweight surface covered with millions of tiny glass bubbles with a digitally controlled electric current flowing through it that causes the plasma inside the tiny bubbles to glow.
  5. Robust No one quite knows what this means, but its good for your product to demonstrate robustness.
  6. WORM A virus, right? No, a Write Once, Read Many file system used for optical disk technology.
  7. Emoticon A smiley with an emotional component (from emotional icon). Now, whats a smiley?
  8. Best of breed Not to be confused with the Westminster Dog Show. A personalized solution made of components from various manufacturers; a sort of high tech mix-and-match.
  9. Viral marketing Marketing that Freezes your computer? Actually, a high tech marketing fad that theoretically results in a geometric progression of ones marketing message. Sometimes stealth. Always irritating.
  10. Data migration Nothing to do with pre-historic mastodons or, even, global warming. Its where the data in your present software programs can move to newer (or older) versions of the programs or, better yet, into competitive solutions without causing much of a fuss. A highly unlikely result.

Other terms being tracked included client/server, solution, Paradigm, hypertext, backward compatible, best of breed, and the STUN protocol.

Read: Buzzwords alienate a low-tech public (Knight-Ridder)

Read: Top 10 Confusing Tech Buzzwords (Network World)

Read: Nerdspeak Mostly Bafflegab (Toronto Globe and Mail)

The Infinity Symbol (the lemniscate)

Mathematical Symbols and Notation: Earliest Use

Mathematics as a Language

Computational Linguistics

Computer Language List

Read The WordMan on “How the Zero Was Discovered”

The Great Math Problems of the 20th Century

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The Dustbin of History, or How the Infinity Symbol Came into Existence

By Paul JJ Payack

John Wallis (1616-1703) possessed no knowledge of the mathematical arts at the age of fifteen, yet he later went on to become the Savilian professor of Geometry at Oxford, the friend and teacher of Isaac Newton (he was the first to charge that Leibnitz had stolen his ideas for the calculus), and a charter member of the Royal Society. Yet his place in the history of mathematical thought is, perhaps not unjustly, obscure (and oftentimes, simply, ignored). A list of his major formulations would serve, merely, as an esoteric series of footnotes to the said compilation, which would interest, it should be stated, rather few.

For example, Wallis discovered that, in all such operations, it was mass times velocity (mv) that was conserved and not, as it was widely held, merely velocity (v). However, he fell short of unsecreting the laws of motion (which Newton would later publish). He also, at one time, theorized “that for the purposes of calculation, the earth and moon can be treated as a single body, concentrated at their center of gravity …” but stopped short far short of formulating the basis for the Laws of Universal Gravitation.

It can also be noted that Newton borrowed his system of fluxional notation (in which the fluent of was represented by , and the fluent by and so on) yet this, too, was swept into the dustbin of history when it was later replaced by that system developed by Leibnitz. His significant work still owed a heavy debt to the Greeks and the most notable of these was Arithmatica Infinitorum sive Nova Methodus Inquirendi in Curvilineorum Quadraturam aliague difficilora Matheseosos Problemata (1673), which is more often recalled for its title rather than for the fact that it introduced to mathematics the idea of ‘limit’.

It is often opined that a man might fulfill the secret purpose of his existence in the doing of a seemingly trivial deed such as a word said in passing or, perhaps, an action not acted upon (the significance of which, more often than not, is forever hidden from the doer). In the case of John Wallis it can be said that he, quite possibly, achieved his destiny with the few simple strokes of his quill with which he, in 1656, modified a Roman variation for 1000. This was to serve him simply as the notation for a very small quantity, but, in centuries to come, was to serve the world as the symbol (and signature) of INFINITY.

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Final Hollywood Awards of the 2015 Season — Top HollyWords

Revenant Takes Top Honors

Thirteenth Annual Survey

The Year in Film as Reflected in the English Language

 

Austin, Texas, March 21, 2016. ‘Revenant’ from The Revenant has been named the Top HollyWord of the Year by the Global Language Monitor in its thirteenth annual global survey Internet MediaBuzz Survey.

These were followed by ‘ ’ from Selma, and ‘’ from Alice, “ ” from Boyhood, and ‘best and whitest’ from the awards ceremony itself rounded out the top five.

Each year, GLM announces the words after the Oscars at the conclusion of the motion picture awards season. The 87th Annual Academy Awards ceremony was held at the Dolby Theatre in Hollywood, CA, Sunday, February 22, 2014. Neil Patrick Harris was the host for the first time, to generally mixed reviews.

“Words from American Sniper and Selma took top honors in a year of taunt scripts and memorable quips” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor. “The films this year spanned an exceptionally wide range of topics from the inner workings of the mind to the farthest reaches of outer space.

The Top Hollywords of the 2015 season with commentary follow.

Rank / Word or Phrase / Commentary

  1. Revenant (The Revenant) — the word itself is a ‘revenant’ — returning from the dead.
  2. Brooklyn (Brooklyn) — Brooklyn, itself , is enjoying an unprecedented renaissance … since the Dodgers abandoned the Borough for SoCal.
  3. Schiaparelli — (The Martian) — A name not mentioned in the film, but the Italian Astronomer who first caused the first Mars s hypothesis about Martian ‘Canals’.
  4. The World (Room) — You are going to love it? Love what? The World.
  5. Blacklist (Trombo) — The Hollywood blacklist was but a window into a country-wide hysteria.
  6. Oscars (#OscarsSoWhite) — Perhaps the longest lasting legacy from this year’s Oscars.
  7. Post-Apocalyptic (Mad Max) — It’s a relief to talk about the coming Apocalypse in past tense.
  8. Quant (Big Short) — Quants are people, too.
  9. Reality Distortion Zone (Steve Jobs) — Apparently, the Zone was more effective outside Apple, Inc. than within the Executive Ranks.
  10. Mean Streets (Straight Outta Compton) — There are over 50,000 citations with the words ‘mean streets’ linked to Compton on Google.

Previous Top Hollyword Winners include:

  • 2014 ‘Your call.” (American Sniper) — Chris Kyle’s ultimate dilemma that he faced hundreds of times
  • 2013 The F-Word , prevalent in scores of films.
  • 2012 ‘Emancipation — (Lincoln, Django, Argo) — Webster says ‘to free from restraint, control, or the power of another’.
  • 2011 ‘Silence’ – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), silence among the trenches of WWI (Warhorse).
  • 2010 ‘Grit’ — firmness, pluck, gritty, stubborn, indomitable spirit, courageous, and brave perseverance.
  • 2009 ‘Pandora’ — from Avatar
  • 2008 ‘Jai Ho!” — Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire
  • 2007 “Call it, Friendo” — from No Country for Old Men
  • 2006 “High Five!!! It’s sexy time!” — from Borat!
  • 2005 ‘Brokeback’ — from Brokeback Mountain
  • 2004 ‘Pinot’ — from Sideways
  • 2003 ‘Wardrobe malfunction’ — Justin Timberlake and Janet Jackson from Super Bowl XXXVIII

Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

 

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Final Hollywood Award of the Season — Top words from Hollywood (HollyWords)

American Sniper and Selma Take Top Prizes

Twelfth Annual Survey

The Year in Film as Reflected in the English Language

Austin, Texas, March 9, 2015. ‘Your call’ from American Sniper has been named the Top HollyWords of the Year by the Global Language Monitor in its twelfth annual Internet MediaBuzz Survey. These were followed by ‘Edmund Pettus’ from Selma, and ‘disappearing yesterdays’ from Alice, “Life doesn’t give you bumpers.” from Boyhood, and ‘best and whitest’ from the awards ceremony itself rounded out the top five.

American Sniper 1

Each year, GLM announces the words after the Oscars at the conclusion of the motion picture awards season. The 87th Annual Academy Awards ceremony was held at the Dolby Theatre in Hollywood, CA, Sunday, February 22, 2014. Neil Patrick Harris was the host for the first time, to generally mixed reviews.

“Words from American Sniper and Selma took top honors in a year of taunt scripts and memorable quips” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor. “The films this year spanned an exceptionally wide span of topics from the inner workings of the mind to the farthest reaches of outer space.

Selma

The Top Hollywords of the 2014 season with commentary follow.

Rank / Word or Phrase / Commentary

  1. ‘Your call.” (American Sniper) — Chris Kyle’s ultimate dilemma that he faced hundreds of times ..
  2. Edmund Pettus (Selma) — Bridge named after a Confederate General and Klan leader, now an iconic symbol of hope and redemption.
  3. Disappearing Yesterdays (Still Alice) — Alice’s great fear of not knowing which yesterdays would be deleted and which preserved.
  4. “Life doesn’t give you bumpers.” (Boyhood) — Mason Sr’s advice to son during a teachable moment at the bowling alley.
  5. ‘Hollywood’s best and whitest’ (87th Annual Academy Awards Ceremony) — Neil Patrick Harris in a faux slip of the tongue at the Awards Ceremony.
  6. That little spark of madness (Mrs. Doubtfire, Dead Poets Society, Good Morning, VietNam, etc.) — Robin Williams’ work all demonstrated that little spark.
  7. ‘It Depends’ — (Grand Budapest Hotel) — H. Gustave opines that “you can say that about most anything, ‘it depends’. Of course it depends” in a telling moment of obfuscation.
  8. String Theory (The Theory of Everything) — Hawkings never did complete his theory of everything. String theory is his closest attempt, thus far..
  9. Turing Machine (The Imitation Game) — Alan Turing’s theoretical computing machine serves as an idealized model for mathematical calculation.
  10. “You’re no actor, you’re a celebrity.” (Birdman) — This can be said of any number of one-time stars of the Hollywood firmament, any number of whom were present the Oscars ceremony..
  11. ‘Good Job’ (Whiplash) — Evidently, there are no two words in the English language more harmful to those pursuing excellence.
  12. Plan B (Interstellar) — The secret plan to implement after the supposed demise of the entire human race.

Previous Top Hollyword Winners include:

  • 2013 The F-Word , prevalent in scores of films.
  • 2012 ‘Emancipation — (Lincoln, Django, Argo) — Webster says ‘to free from restraint, control, or the power of another’.
  • 2011 ‘Silence’ – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), silence among the trenches of WWI (Warhorse).
  • 2010 ‘Grit’ — firmness, pluck, gritty, stubborn, indomitable spirit, courageous, and brave perseverance.
  • 2009 ‘Pandora’ — from Avatar
  • 2008 ‘Jai Ho!” — Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire
  • 2007 “Call it, Friendo” — from No Country for Old Men
  • 2006 “High Five!!! It’s sexy time!” — from Borat!
  • 2005 ‘Brokeback’ — from Brokeback Mountain
  • 2004 ‘Pinot’ — from Sideways
  • 2003 ‘Wardrobe malfunction’ — Justin Timberlake and Janet Jackson from Super Bowl XXXVIII

Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

 

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Twerk Top Television Word of the Year 10th Annual Analysis

 

Tenth Annual Analysis by the Global Language Monitor

Austin, Texas, USA. September 27, 2013 (Updated). The Global Language Monitor (GLM) today announced that “Twerk” is the Top Teleword of the Year followed by “Tread lightly,” “Facial profiling,” “Posh Soap,” and “Valar Morghulis”. Rounding out the top ten were “Jersey Shore,” “Honey Boo Boo,” “Royal Baby,” “Space jump,” and “@Pontifex”.

The awards are announced in conjunction with the Primetime Emmy awards at the beginning of the Fall television season in the US. This is the tenth annual analysis by Austin-based GLM.

“This is the first time we are recognizing words and phrases from all four screens of contemporary communications: the television, the computer, the tablet and the smart phone. Accordingly, this year’s words have originated (and spread) from any of the devices to the others ” said Paul JJ Payack, President and Chief Word Analyst of GLM. “This year’s list reflects the massive, never ceasing, continuing flow of information bombarding people the world over.”

The Top Telewords of the 2012-2013 season with commentary follow:

Read more

Emancipate is the Top HollyWord for 2012

The Year in Film as Reflected in the English Language

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10th Annual Global Survey by the Global Language Monitor
Austin, Texas, February 27, 2012. ‘Emancipate’ is the Top HollyWord of the 2012 season, according to the tenth annual global analysis by the Global Language Monitor. At no. 2 is the numeric constant π, followed by barricade, upside down, and interrogation enhancement. Rounding out the top ten were czar, Argos, borderline, Franken-, and Elvish.
HollyWords
HollyWords of the Year Announced every Oscar Week

“In 2012, emancipate was a pervasive global theme represented in Lincoln, Django, and Argo but also in smaller, documentary and Indy efforts the world over. As Webster defines it, emancipate means ‘ to free from restraint, control, or the power of another”. This certainly resonated with both the filmmakers–and the audiences, who turned out in record numbers this season”, said Paul JJ Payack, president and chief word analyst for the Global Language Monitor. Each year, GLM announces the Top HollyWords after the Oscars at the conclusion of the awards season. The 85th Annual Academy Awards ceremony was held at the Dolby Theatre in Hollywood, California with Seth MacFarlane as host.

The Top Hollywords of the 2012 season with commentary follow.
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Rank / Word or Phrase / Commentary
  1. Emancipate (Lincoln, Django, Argo) — Webster says ‘to free from restraint, control, or the power of another’.
  2. Pi (Life of Pi) — As the title character would later explain: 3.1415926535 8979323846 2643383279 5028841971 6939937510, et cetera
  3. Barricade (Les Miserables) — In the original French barricade referred to a barrel. In actual history, the were swept away in days, or even hours.
  4. Upside Down (Flight) — Mortgages are ‘upside down’, houses are ‘upside down’, investments are ‘upside down’, but some times airplanes are actually ‘upside down’.
  5. Interrogation Enhancement (Zero Dark Thirty) — As defined by international treaty: any act by which severe pain or suffering, whether physical or mental, is intentionally inflicted.
  6. Czar (Anna Karenina) — The word Czar is derived from the ancient Roman title, Caesar, as is Kaiser
  7. Argos (Argo) — An actual movie named after an actual script named after the mythical Jason, the Argonauts, and his ship.
  8. Borderline (Silver Linings Playbook) — Personality, sanity, polarity, and that’s just the first scene.
  9. Franken- (as a prefix) (Frankenweenie) — In the 21st century, the prefix Franken- has become a shorthand for human-generated catastrophes.
  10. Elvish (The Hobbit) — Their original language lost to history, Hobbits were first encountered speaking a Mannish tongue learned from humans
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GLM used NarrativeTracker 2.0 for this analysis. NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.
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Previous Top HollyWord Winners include:
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2011 Silence – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), the silence among the trenches of WWI (Warhorse).
2010 Grit: firmness, pluck, gritty, stubborn, indomitable spirit, courageous, and brave perseverance.
2009 ‘Pandora’ from Avatar
2008 “Jai Ho!” Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire
2007 “Call it, Friendo,” from No Country for Old Men
2006 “High Five!!! It’s sexy time!” from Borat!
2005 ‘Brokeback’ from Brokeback Mountain
2004 “Pinot” from Sideways
2003 ‘Wardrobe malfunction’ from Super Bowl XXXVIII

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Katrina Rewind: September 7, 2005

— Originally Published September 7, 2005 —

In commemoration of the 10th anniversary of Hurricane Katrina making landfall on the city of New Orleans and environs, we are republishing our original report about the impact of the disaster on the English Language.

Media Abounds With Apocalyptic-type References in Coverage of Katrina

Disaster, Biblical, Global Warming, Hiroshima Top List

‘Refugee’ vs. ‘Evacuee’

San Diego, Calif. September 7, 2005. In an exclusive analysis by The Global Language Monitor, the worldwide media was found to abound in Apocalyptic-type terminology in its coverage of the unfolding disaster of Hurricane Katrina in the American Gulf States. Using its proprietary PQI (Predictive Quantities Indicator) algorithm, GLM found the ominous references to include: Disaster, Biblical, Global Warming, Hiroshima/Nuclear bomb, Catastrophe, Holocaust, Apocalypse, and End-of-the-World.

“These alarmist references are coming across the spectrum of print and electronic media, and the internet,” said Paul JJ Payack, president of GLM. “The world appears stunned that the only remaining super power has apparently been humbled, on its own soil, by the forces of nature.”

The global media are mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, apparently in control of a good part of New Orleans, as well as the inability of the authorities to keep their own people fed, sheltered, evacuated, and, even, from dying on the street.

‘Refugee vs. ‘Evacuee’

GLM’s analysis found, for example, that the term for the displaced, refugees, that is usually associated with places like the Sudan and Afghanistan, appeared 5 times more frequently in the global media than the more neutral ‘evacuees,’ which was cited as racially motivated by some of the Black leadership. Accordingly, most of the major media outlets in the U.S. eliminated the usage of the word ‘refugees’ with a few exceptions, most notably, the New York Times.

The September 3 edition of The Times (London) has a story to illustrate the current state of affairs. The head: “Devastation that could send an area the size of England back to the Stone Age.”

The first 100 words sum up the pervasive mood found in the GLMs analysis of the Global Media.

AMERICA comes to an end in Montgomery, Alabama.For the next 265 miles to the Gulf Coast, it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “

According to GLM’s analysis, the most frequently used terms associated with Hurricane Katrina in the global media with examples follow. The terms are listed in order of relative frequency.

  • Disaster — The most common, and perhaps neutral, description. Literally ‘against the stars’ in Latin. Example: ” Disaster bares divisions of race and class across the Gulf states”. Toronto Globe and Mail.
  • Biblical — Used as an adjective. Referring to the scenes of death, destruction and mayhem chronicled in the Bible. ” …a town of 6,800 where corpses lie amid a scene of Biblical devastation”. (The Times, London)
  • Global Warming — The idea that the hand of man was directly responsible for the catastrophe, as opposed to the more neutral climate change. “…German Environmental Minister Jrgen Trittin remains stolid in his assertion that Hurricane Katrina is linked to global warming and America’s refusal to reduce emissions.” (Der Spiegel)
  • Hiroshima/Nuclear Destruction — Fresh in the mind of the media, following the 60th anniversary of the Hiroshima and Nagasaki bombings. “Struggling with what he calls Hurricane Katrina’s nuclear destruction, Mississippi Gov. Haley Barbour shows the emotional strain of leading a state through a disaster of biblical proportions”. (Associated Press).
  • Catastrophe — Sudden, often disastrous overturning, ruin, or undoing of a system. “In the Face of Catastrophe, Sites Offer Helping Hands”. (Washington Post)
  • Holocaust — Because of historical association, the word is seldom used to refer to death brought about by natural causes. ” December’s Asian catastrophe should have elevated “tsunami” practically to the level of “holocaust” in the world vocabulary, implying a loss of life beyond compare and as callous as this might make us seem, Katrina was many things, but “our tsunami” she wasn’t. (Henderson [NC] Dispatch)
  • Apocalypse — Referring to the prophetic visions of the imminent destruction of the world, as found in the Book of Revelations. ” Call it apocalyptic. Whatever you want to call it, take your pick. There were bodies floating past my front door. ” said Robert Lewis, who was rescued as floodwaters invaded his home. (Reuters)
  • End of the World — End-time scenarios which presage the Apocalypse. ” “This is like time has stopped Its like the end of the world.” (Columbus Dispatch)

Then there are those in the media linking Katrina with the direct intervention of the hand of an angry or vengeful God, though not necessarily aligned with Americas enemies. “The Terrorist Katrina is One of the Soldiers of Allah, But Not an Adherent of Al-Qaeda,” was written by a high-ranking Kuwaiti official, Muhammad Yousef Al-Mlaifi, director of the Kuwaiti Ministry of Endowment’s research center. It was published in Al-Siyassa. (Kuwait).

List of Top Ten Hurricanes

Etymology of the Name Katrina > Catriona > Katherine

Top Ten Disasters in US History

The Climate Change Question

Retired Hurricane Names

Future Hurricane Names (Global)

Note: Hurricane Alpha has now been named marking the busiest Atlantic Hurricane season on record … therefore the tropical ‘events’ were named beta, then gamma, delta … and it seemed they would go on through the Greek Alphabet. Here’s the entire Greek Alphabet:

Katrina Disaster Buzzword Explainer

San Diego, Calif. September 2, 2005. MetaNewswire. The Global Language Monitorin response to worldwide demand, has created this Hurricane Disaster Buzzword Explainer to help readers understand the many buzzwords, acronyms, and odd turns of phrase that are being employed in relation to the Hurricane Katrina disaster in New Orleans as it unfolds.

GLM’s List is an ongoing compilation, updated daily; we welcome contributions from around the globe.

The current list with associated commentary follows:

Acadians — French-speaking people who were expelled from Nova Scotia exactly 250 years ago and settled in the bayou. Subject of the epic poem, Evangeline, by Henry Wadsworth Longfellow. See Cajun.

Army Corps of Engineers — The USACE is responsible for investigating, developing and maintaining the nation’s water and related environmental resources.

Astrodome — The first enclosed stadium in the US; refugees from the SuperDome will be transported 350 miles to the Astrodome.

Bayou — A slow moving stream or river that runs through the marshlands surrounding New Orleans; home of Cajun Culture.
Big Easy — The nickname for the city of New Orleans, from the laidback lifestyle one finds there.

Breach — Sudden overpowering of a levee, or a floodwall, that allows water to seep or rush in.

Cajun — Literally, Louisianan who descends from French-speaking Acadians, who in 1755 were expelled from Nova Scotia.

Category — The intensity of a hurricane using various measurements including velocity of sustained wind. Categoies range from 1 (weakest) to 5 (strongest). Katrina peaked at Category 5.

Climate Change — The warming of the Earths atmosphere due to natural cycles (politically sensitive; believed to be primarily outside the control of man.) See Global Warming.

Creole — Derives from the Latin creare, meaning “to create.” By the nineteenth century, black, white, and mixed-race Louisianans used the term to distinguish themselves from foreign-born and Anglo-American settlers.

Cyclone — A developing tropical storm, rotating counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere. Often confused with but NOT a tornado.

Eye — The center of the hurricane where the skies are clear and the wind is nearly calm.

FEMA — Federal Emergency Management Agency, branch of the US Homeland Security Department. FEMA coordinates the US Federal government’s response to national disasters.

Floating Casinos — Casinos located along the Mississippi coast bringing an annual average revenue of $2.7 billion a year to that state.

Flood Control — The building of levees, pumping stations, sea walls, etc. to keep a city safe from flooding.

Flood Stage — Flood stage is reached when the water in a stream or river over-tops the banks or levees along the banks.

Flood Wall — Narrow, steel and concrete barrier erected to keep the Mississippi River out of New Orleans.

French Quarter — The original living area of the city, now known for Jazz, Cajun cuisine, and Carnival. Located at the highest point of the city.

Global Warming — In theory, the warming of the Earths atmosphere caused primarily by human use of fossil fuels (Politically sensitive; believed to be primarily in the control of man.) See Climate Change.

Hurricane Names — Hurricanes have been named since 1953. Currently, the World Meteorological Organization maintains the alphabetically sorted list of alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.

Hurricane — A tropical cyclone with a sustained surface wind is 74 mph (118 kmh) or more. A hurricane is called a typhoon in the Pacific Ocean.

Hurricane Scale — See Categories.

Hurricane Season — The hurricane season in the Atlantic runs from June 1 to November 30; in the Eastern Pacific, the season begins on May 15 and ends on November 30.

Hurricane Watch/Warning — An official warning that a hurricane is expected to hit a specific area of the coast with 36 hours (watch) or within 24 hours (warning).

Isobar — Isobars around a cyclone are lines on a map that signify the same barometric pressure.

Katrina — The 11th tropical storm of the 2005 Atlantic hurricane season.

Knot — Wind speed equal to 1.15 Miles Per Hour (MPH) or 1.9 Kilometers Per Hour (KM/HR).

Lake Pontchatrain — Actually, an arm of the sea that borders on New Orleans. Lake Pontchatrain is half the size of the state of Rhode Island.

Levee — Colossal earthen barriers erected to keep water out of the city. Once breeched, levees hinder relief efforts by holding the water inside the city. New Orleans has 350 miles of hurricane levees; they were built to withstand a fast-moving Category 3 storm. Katrina was a Category 4+ storm.

National Guard — Military units organized at the state level to protect the citizens of an individual state.

Norlins — Local pronunciation of the name of the city of New Orleans.

Public Health Emergency — Cholera and typhoid are among the concerns caused by contaminated water.

Pumping Stations — Massive, yet old and inefficient pump houses that would keep any seepage out of New Orleans.

Recovery — To recover the dead after search and rescue operations are complete.

Relief and Response Effort — To provide food, medical supplies and shelter to refuges of a disaster.

Sandbag — Three- to twenty-thousand pound burlap-type containers dropped from Chinook helicopters to plug breaches in levee.

Saffir-Simpson Scale — Used to give an estimate of potential damage and flooding along the coast. Wind speed is the determining factor in the scale. See Category.

Search and Rescue — To search for survivors.

Storm Surge — Sudden rising of the sea over its usual level, preceding the arrival of a hurricane. The Thirty-foot surge on the Mississippi coastline was the highest ever recorded for North America.

Superdome — Home to the New Orleans Saints football team, the Sugar Bowl and numerous professional football championships (Super Bowls).

Tropical Depression — An area of intense thunderstorms becomes organized into a cyclone. Maximun sustained winds reach 34 knots. There is at least one ‘closed’ isobar with a decrease in barometric pressure in the center of the storm.

Tropical Storm — Sustained winds increase to up to 64 knots and the storm begins to look like a hurricane.

Vertical Evac — Vertical evacuation, taking refuge in the top floors of a high-rise building. In this case, this sort of evacuation often proved fatal.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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Anger & Outrage on Rise Since Obama’s inauguration

Trend: Disillusionment, Anger & Outrage

on the Rise Since Obama’s inauguration

.

‘Deficit of Trust’ and ‘Numbing weight of our political process’ appear to be keepers

Obama State of the Union at 8th Grade Level; Deft use of Passive Constructions

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Austin, TX February 1, 2010. According to an exclusive analysis by the Global Language Monitor, the disillusionment, anger, and outrage acknowledged by President Obama in his State of the Union address has been on the rise since Obama’s election in November 2008.

“Much has been written about what the President in his State of the Union message called the ‘numbing weight of our political process’ and the ‘deficit of trust’ it thus engenders,” said Paul JJ Payack, President and Chief Word Analyst. “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months. (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”

Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’.

The representative fear-related words chosen: Fear, Despair, Abandoned, Desperate and/or Desperation. In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003. (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)

In a separate but related study released in late March, Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks. In particular, the word was used in association with the AIG bonuses, which had recently been distributed.

GLM examined the global print and electronic media for the seven days after the following events: the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.

The ranking of ‘outrage’ usage in the media:

  1. AIG Bonuses, 2009
  2. 9/11 Terrorist Attacks, 2001
  3. Hurricane Katrina, 2005,
  4. Iraq War, 2005

State of the Union Linguistic Analysis

In an evaluation of the State of the Union message, GLM found that the President used the passive voice to deflect responsibility (a time-honored SOTU tradition), and according to the White House transcript there was an overabundance of semi-colons (two dozen plus), some used correctly others in a baffling manner. And then there was the grammatical lapse in disagreement in number: “Each of these institutions are (sic) full of honorable men and women ….” For the record, the President’s address came in at the 8.6 grade level, use of the passive was about 5%, the Grade Level was 8.6 (a bit higher than his Grant Park speech), and reading ease at 62 on a scale of 100 (not as easy to read as to hear).

For more details, send email to editor@globallanguagemonitor.com or call 1.512.801.6823.

 

‘Misunderestimate’ Tops List of All-Time Bushisms

‘Misunderestimate’ Tops List of All-Time Bushisms

 

Compendium of Fifteen of the President’s ‘Greatest Hits’

Austin, TX January 7, 2009 – The Top All-Time Bushisms were released earlier today by the Global Language Monitor (www.LanguageMonitor.com). Topping the List were:

 

  • Misunderestimate,
  • Mission Accomplished,
  • Brownie, you’ve done a heck of a job!
  • I’m the decider, and
  • I use the Google.

 

“The era of Bushisms is now coming to an end, and word watchers worldwide will have a hard time substituting Barack Obama’s precise intonations and eloquence for W’s unique linguistic constructions,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “The biggest linguistic faux pas of the Obama era thus far involves the use of the reflexive pronoun myself. This is a refreshing shift from the Bush years.”

The rankings were nominated by language observers the world over and then ranked with the help of the Global Language Monitor’s PQI (Predictive-quantities Indicator). The PQI is a proprietary algorithm that tracks words and phrases in the print and electronic media, on the Internet and throughout the blogosphere.

The Top All-time Bushisms with commentary, follow.

 

  1. Misunderestimate. Stated in the immediate aftermath of the disputed 2000 election:One of the first and perhaps most iconic Bushisms (Nov. 6, 2000).
  2. Mission Accomplished: Never actually stated by the President but nevertheless the banner behind him was all that was needed to cement this phrase into the public imagination (May 1, 2003).
  3. “Brownie, you’re doing a heck of a job.” said to soon-to-be-discharged FEMA director Michael Brown.Stated in the immediate aftermath of Hurricane Katrina; it came to symbolize the entire debacle (Sept. 2, 2005).
  4. “I’m the decider” came to symbolize the ‘imperial’ aspects of the Bush presidency. Said in response to his decision to keep Don Rumsfeld on as the Secretary of Defense (April 18, 2006).
  5. “I use The Google” said in reference to the popular search engine (October 24, 2006).
  6. Iraq Shoe Throwing Incident.In Iraq, throwing a shoe is a symbol of immense disrespect. Some have suggested this to be the visual equivalent of a spoken Bushism — Inappropriate, surprising, embarrassing yet compelling to repeat (December 14, 2008).
  7. “I know the human being and fish can coexist peacefully” came to symbolize the President’s environmental policy (Sept. 29, 2000).
  8. “You work three jobs? … Uniquely American, isn’t it? I mean, that is fantastic that you’re doing that.” Critics used this to symbolize Bush’s detachment to the plight of the working class, said to a divorced mother of three in Omaha, Nebraska (Feb. 4, 2005)
  9. “Rarely is the questioned asked: Is our children learning?” was uttered before the first primaries back in 2000 (Jan. 11, 2000).
  10. “Our enemies are innovative and resourceful, and so are we. They never stop thinking about new ways to harm our country and our people, and neither do we” was cited by his critics as revealing his true thoughts (Aug. 5, 2004)
  11. It was not always certain that the U.S. and America would have a close relationship.” The President was speaking of the Anglo-American relationship (June 29, 2006).
  12. “See, in my line of work you got to keep repeating things over and over and over again for the truth to sink in, to kind of catapult the propaganda.” Explaining his Communications strategy (May 24, 2005).
  13. “I think I may need a bathroom break. Is this possible?” scribbled on a note to Secretary of State Condi Rice during a UN Security Council meeting in 2005.
  14. “When the final history is written on Iraq, it will look just like a comma” (September 24, 2006).
  15. “Stay the course” was stated on numerous occasions during the course of the Iraq War.Bush’s change of course with the Surge, actually made a dramatic difference in the conflict..

Other Presidents of the United States created their own words, some of which have entered the standard English vocabulary. These include:

 

  • ADMINISTRATION (George Washington)
  • BELITTLE (Thomas Jefferson)
  • BULLY PULPIT (Theodore Roosevelt)
  • CAUCUS (John Adams)
  • COUNTERVAILING (Thomas Jefferson)
  • HOSPITALIZATION (Warren G. Harding)
  • MUCKRAKER (Theodore Roosevelt)
  • NORMALCY (Woodrow Wilson)
  • O.K.(Martin Van Buren)
  • SANCTION (Thomas Jefferson)

 

 

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. For more information, call 1.512.801.6823, email info@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.

For more information, call +1.512.801.6823 or email info@languagemonitor.com

 

Katrina Buzzword Explainer

Katrina Disaster Buzzword Explainer

San Diego, Calif. September 2, 2005. MetaNewswire. The Global Language Monitorin response to worldwide demand, has created this Hurricane Disaster Buzzword Explainer to help readers understand the many buzzwords, acronyms, and odd turns of phrase that are being employed in relation to the Hurricane Katrina disaster in New Orleans as it unfolds.

GLM’s List is an ongoing compilation, updated daily; we welcome contributions from around the globe.

The current list with associated commentary follows:

Acadians — French-speaking people who were expelled from Nova Scotia exactly 250 years ago and settled in the bayou. Subject of the epic poem, Evangeline, by Henry Wadsworth Longfellow. See Cajun.

Army Corps of Engineers — The USACE is responsible for investigating, developing and maintaining the nation’s water and related environmental resources.

Astrodome — The first enclosed stadium in the US; refugees from the SuperDome will be transported 350 miles to the Astrodome.

Bayou — A slow moving stream or river that runs through the marshlands surrounding New Orleans; home of Cajun Culture.

Big Easy — The nickname for the city of New Orleans, from the laidback lifestyle one finds there.

Breach — Sudden overpowering of a levee, or a floodwall, that allows water to seep or rush in.

Cajun — Literally, Louisianan who descends from French-speaking Acadians, who in 1755 were expelled from Nova Scotia.

Category — The intensity of a hurricane using various measurements including velocity of sustained wind. Categoies range from 1 (weakest) to 5 (strongest). Katrina peaked at Category 5.

Climate Change — The warming of the Earths atmosphere due to natural cycles (politically sensitive; believed to be primarily outside the control of man.) See Global Warming.

Creole — Derives from the Latin creare, meaning “to create.” By the nineteenth century, black, white, and mixed-race Louisianans used the term to distinguish themselves from foreign-born and Anglo-American settlers.

Cyclone — A developing tropical storm, rotating counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere. Often confused with but NOT a tornado.

Eye — The center of the hurricane where the skies are clear and the wind is nearly calm.

FEMA — Federal Emergency Management Agency, branch of the US Homeland Security Department. FEMA coordinates the US Federal government’s response to national disasters.

Floating Casinos — Casinos located along the Mississippi coast bringing an annual average revenue of $2.7 billion a year to that state.

Flood Control — The building of levees, pumping stations, sea walls, etc. to keep a city safe from flooding.

Flood Stage — Flood stage is reached when the water in a stream or river over-tops the banks or levees along the banks.

Flood Wall — Narrow, steel and concrete barrier erected to keep the Mississippi River out of New Orleans.

French Quarter — The original living area of the city, now known for Jazz, Cajun cuisine, and Carnival. Located at the highest point of the city.

Global Warming — In theory, the warming of the Earths atmosphere caused primarily by human use of fossil fuels (Politically sensitive; believed to be primarily in the control of man.) See Climate Change.

Hurricane Names — Hurricanes have been named since 1953. Currently, the World Meteorological Organization maintains the alphabetically sorted list of alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.

Hurricane — A tropical cyclone with a sustained surface wind is 74 mph (118 kmh) or more. A hurricane is called a typhoon in the Pacific Ocean.

Hurricane Scale — See Categories.

Hurricane Season — The hurricane season in the Atlantic runs from June 1 to November 30; in the Eastern Pacific, the season begins on May 15 and ends on November 30.

Hurricane Watch/Warning — An official warning that a hurricane is expected to hit a specific area of the coast with 36 hours (watch) or within 24 hours (warning).

Isobar — Isobars around a cyclone are lines on a map that signify the same barometric pressure.

Katrina — The 11th tropical storm of the 2005 Atlantic hurricane season.

Knot — Wind speed equal to 1.15 Miles Per Hour (MPH) or 1.9 Kilometers Per Hour (KM/HR).

Lake Pontchatrain — Actually, an arm of the sea that borders on New Orleans. Lake Pontchatrain is half the size of the state of Rhode Island.

Levee — Colossal earthen barriers erected to keep water out of the city. Once breeched, levees hinder relief efforts by holding the water inside the city. New Orleans has 350 miles of hurricane levees; they were built to withstand a fast-moving Category 3 storm. Katrina was a Category 4+ storm.

National Guard — Military units organized at the state level to protect the citizens of an individual state.

Norlins — Local pronunciation of the name of the city of New Orleans.

Public Health Emergency — Cholera and typhoid are among the concerns caused by contaminated water.

Pumping Stations — Massive, yet old and inefficient pump houses that would keep any seepage out of New Orleans.

Recovery — To recover the dead after search and rescue operations are complete.

Relief and Response Effort — To provide food, medical supplies and shelter to refuges of a disaster.

Sandbag — Three- to twenty-thousand pound burlap-type containers dropped from Chinook helicopters to plug breaches in levee.

Saffir-Simpson Scale — Used to give an estimate of potential damage and flooding along the coast. Wind speed is the determining factor in the scale. See Category.

Search and Rescue — To search for survivors.

Storm Surge — Sudden rising of the sea over its usual level, preceding the arrival of a hurricane. The Thirty-foot surge on the Mississippi coastline was the highest ever recorded for North America.

Superdome — Home to the New Orleans Saints football team, the Sugar Bowl and numerous professional football championships (Super Bowls).

Tropical Depression — An area of intense thunderstorms becomes organized into a cyclone. Maximun sustained winds reach 34 knots. There is at least one ‘closed’ isobar with a decrease in barometric pressure in the center of the storm.

Tropical Storm — Sustained winds increase to up to 64 knots and the storm begins to look like a hurricane.

Vertical Evac — Vertical evacuation, taking refuge in the topfloors of a high-rise building. In this case, this sort of evacuation often proved fatal.

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Katrina Rewind: September 7, 2005

— Originally Published September 7, 2005 —

In commemoration of the 10th anniversary of Hurricane Katrina making landfall on the city of New Orleans and environs, we are republishing our original report about the impact of the disaster on the English Language.

Media Abounds With Apocalyptic-type References in Coverage of Katrina

Disaster, Biblical, Global Warming, Hiroshima Top List

‘Refugee’ vs. ‘Evacuee’

San Diego, Calif. September 7, 2005. In an exclusive analysis by The Global Language Monitor, the worldwide media was found to abound in Apocalyptic-type terminology in its coverage of the unfolding disaster of Hurricane Katrina in the American Gulf States. Using its proprietary PQI (Predictive Quantities Indicator) algorithm, GLM found the ominous references to include: Disaster, Biblical, Global Warming, Hiroshima/Nuclear bomb, Catastrophe, Holocaust, Apocalypse, and End-of-the-World.

“These alarmist references are coming across the spectrum of print and electronic media, and the internet,” said Paul JJ Payack, president of GLM. “The world appears stunned that the only remaining super power has apparently been humbled, on its own soil, by the forces of nature.”

The global media are mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, apparently in control of a good part of New Orleans, as well as the inability of the authorities to keep their own people fed, sheltered, evacuated, and, even, from dying on the street.

‘Refugee vs. ‘Evacuee’

GLM’s analysis found, for example, that the term for the displaced, refugees, that is usually associated with places like the Sudan and Afghanistan, appeared 5 times more frequently in the global media than the more neutral ‘evacuees,’ which was cited as racially motivated by some of the Black leadership. Accordingly, most of the major media outlets in the U.S. eliminated the usage of the word ‘refugees’ with a few exceptions, most notably, the New York Times.

The September 3 edition of The Times (London) has a story to illustrate the current state of affairs. The head: “Devastation that could send an area the size of England back to the Stone Age.”

The first 100 words sum up the pervasive mood found in the GLMs analysis of the Global Media.

AMERICA comes to an end in Montgomery, Alabama.For the next 265 miles to the Gulf Coast, it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “

According to GLM’s analysis, the most frequently used terms associated with Hurricane Katrina in the global media with examples follow. The terms are listed in order of relative frequency.

  • Disaster — The most common, and perhaps neutral, description. Literally ‘against the stars’ in Latin. Example: ” Disaster bares divisions of race and class across the Gulf states”. Toronto Globe and Mail.
  • Biblical — Used as an adjective. Referring to the scenes of death, destruction and mayhem chronicled in the Bible. ” …a town of 6,800 where corpses lie amid a scene of Biblical devastation”. (The Times, London)
  • Global Warming — The idea that the hand of man was directly responsible for the catastrophe, as opposed to the more neutral climate change. “…German Environmental Minister Jrgen Trittin remains stolid in his assertion that Hurricane Katrina is linked to global warming and America’s refusal to reduce emissions.” (Der Spiegel)
  • Hiroshima/Nuclear Destruction — Fresh in the mind of the media, following the 60th anniversary of the Hiroshima and Nagasaki bombings. “Struggling with what he calls Hurricane Katrina’s nuclear destruction, Mississippi Gov. Haley Barbour shows the emotional strain of leading a state through a disaster of biblical proportions”. (Associated Press).
  • Catastrophe — Sudden, often disastrous overturning, ruin, or undoing of a system. “In the Face of Catastrophe, Sites Offer Helping Hands”. (Washington Post)
  • Holocaust — Because of historical association, the word is seldom used to refer to death brought about by natural causes. ” December’s Asian catastrophe should have elevated “tsunami” practically to the level of “holocaust” in the world vocabulary, implying a loss of life beyond compare and as callous as this might make us seem, Katrina was many things, but “our tsunami” she wasn’t. (Henderson [NC] Dispatch)
  • Apocalypse — Referring to the prophetic visions of the imminent destruction of the world, as found in the Book of Revelations. ” Call it apocalyptic. Whatever you want to call it, take your pick. There were bodies floating past my front door. ” said Robert Lewis, who was rescued as floodwaters invaded his home. (Reuters)
  • End of the World — End-time scenarios which presage the Apocalypse. ” “This is like time has stopped Its like the end of the world.” (Columbus Dispatch)

Then there are those in the media linking Katrina with the direct intervention of the hand of an angry or vengeful God, though not necessarily aligned with Americas enemies. “The Terrorist Katrina is One of the Soldiers of Allah, But Not an Adherent of Al-Qaeda,” was written by a high-ranking Kuwaiti official, Muhammad Yousef Al-Mlaifi, director of the Kuwaiti Ministry of Endowment’s research center. It was published in Al-Siyassa. (Kuwait).

List of Top Ten Hurricanes

Etymology of the Name Katrina > Catriona > Katherine

Top Ten Disasters in US History

The Climate Change Question

Retired Hurricane Names

Future Hurricane Names (Global)

Note: Hurricane Alpha has now been named marking the busiest Atlantic Hurricane season on record … therefore the tropical ‘events’ were named beta, then gamma, delta … and it seemed they would go on through the Greek Alphabet. Here’s the entire Greek Alphabet:

Katrina Disaster Buzzword Explainer

San Diego, Calif. September 2, 2005. MetaNewswire. The Global Language Monitorin response to worldwide demand, has created this Hurricane Disaster Buzzword Explainer to help readers understand the many buzzwords, acronyms, and odd turns of phrase that are being employed in relation to the Hurricane Katrina disaster in New Orleans as it unfolds.

GLM’s List is an ongoing compilation, updated daily; we welcome contributions from around the globe.

The current list with associated commentary follows:

Acadians — French-speaking people who were expelled from Nova Scotia exactly 250 years ago and settled in the bayou. Subject of the epic poem, Evangeline, by Henry Wadsworth Longfellow. See Cajun.

Army Corps of Engineers — The USACE is responsible for investigating, developing and maintaining the nation’s water and related environmental resources.

Astrodome — The first enclosed stadium in the US; refugees from the SuperDome will be transported 350 miles to the Astrodome.

Bayou — A slow moving stream or river that runs through the marshlands surrounding New Orleans; home of Cajun Culture.
Big Easy — The nickname for the city of New Orleans, from the laidback lifestyle one finds there.

Breach — Sudden overpowering of a levee, or a floodwall, that allows water to seep or rush in.

Cajun — Literally, Louisianan who descends from French-speaking Acadians, who in 1755 were expelled from Nova Scotia.

Category — The intensity of a hurricane using various measurements including velocity of sustained wind. Categoies range from 1 (weakest) to 5 (strongest). Katrina peaked at Category 5.

Climate Change — The warming of the Earths atmosphere due to natural cycles (politically sensitive; believed to be primarily outside the control of man.) See Global Warming.

Creole — Derives from the Latin creare, meaning “to create.” By the nineteenth century, black, white, and mixed-race Louisianans used the term to distinguish themselves from foreign-born and Anglo-American settlers.

Cyclone — A developing tropical storm, rotating counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere. Often confused with but NOT a tornado.

Eye — The center of the hurricane where the skies are clear and the wind is nearly calm.

FEMA — Federal Emergency Management Agency, branch of the US Homeland Security Department. FEMA coordinates the US Federal government’s response to national disasters.

Floating Casinos — Casinos located along the Mississippi coast bringing an annual average revenue of $2.7 billion a year to that state.

Flood Control — The building of levees, pumping stations, sea walls, etc. to keep a city safe from flooding.

Flood Stage — Flood stage is reached when the water in a stream or river over-tops the banks or levees along the banks.

Flood Wall — Narrow, steel and concrete barrier erected to keep the Mississippi River out of New Orleans.

French Quarter — The original living area of the city, now known for Jazz, Cajun cuisine, and Carnival. Located at the highest point of the city.

Global Warming — In theory, the warming of the Earths atmosphere caused primarily by human use of fossil fuels (Politically sensitive; believed to be primarily in the control of man.) See Climate Change.

Hurricane Names — Hurricanes have been named since 1953. Currently, the World Meteorological Organization maintains the alphabetically sorted list of alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.

Hurricane — A tropical cyclone with a sustained surface wind is 74 mph (118 kmh) or more. A hurricane is called a typhoon in the Pacific Ocean.

Hurricane Scale — See Categories.

Hurricane Season — The hurricane season in the Atlantic runs from June 1 to November 30; in the Eastern Pacific, the season begins on May 15 and ends on November 30.

Hurricane Watch/Warning — An official warning that a hurricane is expected to hit a specific area of the coast with 36 hours (watch) or within 24 hours (warning).

Isobar — Isobars around a cyclone are lines on a map that signify the same barometric pressure.

Katrina — The 11th tropical storm of the 2005 Atlantic hurricane season.

Knot — Wind speed equal to 1.15 Miles Per Hour (MPH) or 1.9 Kilometers Per Hour (KM/HR).

Lake Pontchatrain — Actually, an arm of the sea that borders on New Orleans. Lake Pontchatrain is half the size of the state of Rhode Island.

Levee — Colossal earthen barriers erected to keep water out of the city. Once breeched, levees hinder relief efforts by holding the water inside the city. New Orleans has 350 miles of hurricane levees; they were built to withstand a fast-moving Category 3 storm. Katrina was a Category 4+ storm.

National Guard — Military units organized at the state level to protect the citizens of an individual state.

Norlins — Local pronunciation of the name of the city of New Orleans.

Public Health Emergency — Cholera and typhoid are among the concerns caused by contaminated water.

Pumping Stations — Massive, yet old and inefficient pump houses that would keep any seepage out of New Orleans.

Recovery — To recover the dead after search and rescue operations are complete.

Relief and Response Effort — To provide food, medical supplies and shelter to refuges of a disaster.

Sandbag — Three- to twenty-thousand pound burlap-type containers dropped from Chinook helicopters to plug breaches in levee.

Saffir-Simpson Scale — Used to give an estimate of potential damage and flooding along the coast. Wind speed is the determining factor in the scale. See Category.

Search and Rescue — To search for survivors.

Storm Surge — Sudden rising of the sea over its usual level, preceding the arrival of a hurricane. The Thirty-foot surge on the Mississippi coastline was the highest ever recorded for North America.

Superdome — Home to the New Orleans Saints football team, the Sugar Bowl and numerous professional football championships (Super Bowls).

Tropical Depression — An area of intense thunderstorms becomes organized into a cyclone. Maximun sustained winds reach 34 knots. There is at least one ‘closed’ isobar with a decrease in barometric pressure in the center of the storm.

Tropical Storm — Sustained winds increase to up to 64 knots and the storm begins to look like a hurricane.

Vertical Evac — Vertical evacuation, taking refuge in the top floors of a high-rise building. In this case, this sort of evacuation often proved fatal.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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Anger & Outrage on Rise Since Obama’s inauguration

Trend: Disillusionment, Anger & Outrage

on the Rise Since Obama’s inauguration

.

‘Deficit of Trust’ and ‘Numbing weight of our political process’ appear to be keepers

Obama State of the Union at 8th Grade Level; Deft use of Passive Constructions

.

Austin, TX February 1, 2010. According to an exclusive analysis by the Global Language Monitor, the disillusionment, anger, and outrage acknowledged by President Obama in his State of the Union address has been on the rise since Obama’s election in November 2008.

“Much has been written about what the President in his State of the Union message called the ‘numbing weight of our political process’ and the ‘deficit of trust’ it thus engenders,” said Paul JJ Payack, President and Chief Word Analyst. “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months. (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”

Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’.

The representative fear-related words chosen: Fear, Despair, Abandoned, Desperate and/or Desperation. In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003. (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)

In a separate but related study released in late March, Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks. In particular, the word was used in association with the AIG bonuses, which had recently been distributed.

GLM examined the global print and electronic media for the seven days after the following events: the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.

The ranking of ‘outrage’ usage in the media:

  1. AIG Bonuses, 2009
  2. 9/11 Terrorist Attacks, 2001
  3. Hurricane Katrina, 2005,
  4. Iraq War, 2005

State of the Union Linguistic Analysis

In an evaluation of the State of the Union message, GLM found that the President used the passive voice to deflect responsibility (a time-honored SOTU tradition), and according to the White House transcript there was an overabundance of semi-colons (two dozen plus), some used correctly others in a baffling manner. And then there was the grammatical lapse in disagreement in number: “Each of these institutions are (sic) full of honorable men and women ….” For the record, the President’s address came in at the 8.6 grade level, use of the passive was about 5%, the Grade Level was 8.6 (a bit higher than his Grant Park speech), and reading ease at 62 on a scale of 100 (not as easy to read as to hear).

For more details, send email to editor@globallanguagemonitor.com or call 1.512.801.6823.

 

‘Misunderestimate’ Tops List of All-Time Bushisms

‘Misunderestimate’ Tops List of All-Time Bushisms

 

Compendium of Fifteen of the President’s ‘Greatest Hits’

Austin, TX January 7, 2009 – The Top All-Time Bushisms were released earlier today by the Global Language Monitor (www.LanguageMonitor.com). Topping the List were:

 

  • Misunderestimate,
  • Mission Accomplished,
  • Brownie, you’ve done a heck of a job!
  • I’m the decider, and
  • I use the Google.

 

“The era of Bushisms is now coming to an end, and word watchers worldwide will have a hard time substituting Barack Obama’s precise intonations and eloquence for W’s unique linguistic constructions,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “The biggest linguistic faux pas of the Obama era thus far involves the use of the reflexive pronoun myself. This is a refreshing shift from the Bush years.”

The rankings were nominated by language observers the world over and then ranked with the help of the Global Language Monitor’s PQI (Predictive-quantities Indicator). The PQI is a proprietary algorithm that tracks words and phrases in the print and electronic media, on the Internet and throughout the blogosphere.

The Top All-time Bushisms with commentary, follow.

 

  1. Misunderestimate. Stated in the immediate aftermath of the disputed 2000 election:One of the first and perhaps most iconic Bushisms (Nov. 6, 2000).
  2. Mission Accomplished: Never actually stated by the President but nevertheless the banner behind him was all that was needed to cement this phrase into the public imagination (May 1, 2003).
  3. “Brownie, you’re doing a heck of a job.” said to soon-to-be-discharged FEMA director Michael Brown.Stated in the immediate aftermath of Hurricane Katrina; it came to symbolize the entire debacle (Sept. 2, 2005).
  4. “I’m the decider” came to symbolize the ‘imperial’ aspects of the Bush presidency. Said in response to his decision to keep Don Rumsfeld on as the Secretary of Defense (April 18, 2006).
  5. “I use The Google” said in reference to the popular search engine (October 24, 2006).
  6. Iraq Shoe Throwing Incident.In Iraq, throwing a shoe is a symbol of immense disrespect. Some have suggested this to be the visual equivalent of a spoken Bushism — Inappropriate, surprising, embarrassing yet compelling to repeat (December 14, 2008).
  7. “I know the human being and fish can coexist peacefully” came to symbolize the President’s environmental policy (Sept. 29, 2000).
  8. “You work three jobs? … Uniquely American, isn’t it? I mean, that is fantastic that you’re doing that.” Critics used this to symbolize Bush’s detachment to the plight of the working class, said to a divorced mother of three in Omaha, Nebraska (Feb. 4, 2005)
  9. “Rarely is the questioned asked: Is our children learning?” was uttered before the first primaries back in 2000 (Jan. 11, 2000).
  10. “Our enemies are innovative and resourceful, and so are we. They never stop thinking about new ways to harm our country and our people, and neither do we” was cited by his critics as revealing his true thoughts (Aug. 5, 2004)
  11. It was not always certain that the U.S. and America would have a close relationship.” The President was speaking of the Anglo-American relationship (June 29, 2006).
  12. “See, in my line of work you got to keep repeating things over and over and over again for the truth to sink in, to kind of catapult the propaganda.” Explaining his Communications strategy (May 24, 2005).
  13. “I think I may need a bathroom break. Is this possible?” scribbled on a note to Secretary of State Condi Rice during a UN Security Council meeting in 2005.
  14. “When the final history is written on Iraq, it will look just like a comma” (September 24, 2006).
  15. “Stay the course” was stated on numerous occasions during the course of the Iraq War.Bush’s change of course with the Surge, actually made a dramatic difference in the conflict..

Other Presidents of the United States created their own words, some of which have entered the standard English vocabulary. These include:

 

  • ADMINISTRATION (George Washington)
  • BELITTLE (Thomas Jefferson)
  • BULLY PULPIT (Theodore Roosevelt)
  • CAUCUS (John Adams)
  • COUNTERVAILING (Thomas Jefferson)
  • HOSPITALIZATION (Warren G. Harding)
  • MUCKRAKER (Theodore Roosevelt)
  • NORMALCY (Woodrow Wilson)
  • O.K.(Martin Van Buren)
  • SANCTION (Thomas Jefferson)

 

 

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. For more information, call 1.512.801.6823, email info@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.

For more information, call +1.512.801.6823 or email info@languagemonitor.com

 

Katrina Buzzword Explainer

Katrina Disaster Buzzword Explainer

San Diego, Calif. September 2, 2005. MetaNewswire. The Global Language Monitorin response to worldwide demand, has created this Hurricane Disaster Buzzword Explainer to help readers understand the many buzzwords, acronyms, and odd turns of phrase that are being employed in relation to the Hurricane Katrina disaster in New Orleans as it unfolds.

GLM’s List is an ongoing compilation, updated daily; we welcome contributions from around the globe.

The current list with associated commentary follows:

Acadians — French-speaking people who were expelled from Nova Scotia exactly 250 years ago and settled in the bayou. Subject of the epic poem, Evangeline, by Henry Wadsworth Longfellow. See Cajun.

Army Corps of Engineers — The USACE is responsible for investigating, developing and maintaining the nation’s water and related environmental resources.

Astrodome — The first enclosed stadium in the US; refugees from the SuperDome will be transported 350 miles to the Astrodome.

Bayou — A slow moving stream or river that runs through the marshlands surrounding New Orleans; home of Cajun Culture.

Big Easy — The nickname for the city of New Orleans, from the laidback lifestyle one finds there.

Breach — Sudden overpowering of a levee, or a floodwall, that allows water to seep or rush in.

Cajun — Literally, Louisianan who descends from French-speaking Acadians, who in 1755 were expelled from Nova Scotia.

Category — The intensity of a hurricane using various measurements including velocity of sustained wind. Categoies range from 1 (weakest) to 5 (strongest). Katrina peaked at Category 5.

Climate Change — The warming of the Earths atmosphere due to natural cycles (politically sensitive; believed to be primarily outside the control of man.) See Global Warming.

Creole — Derives from the Latin creare, meaning “to create.” By the nineteenth century, black, white, and mixed-race Louisianans used the term to distinguish themselves from foreign-born and Anglo-American settlers.

Cyclone — A developing tropical storm, rotating counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere. Often confused with but NOT a tornado.

Eye — The center of the hurricane where the skies are clear and the wind is nearly calm.

FEMA — Federal Emergency Management Agency, branch of the US Homeland Security Department. FEMA coordinates the US Federal government’s response to national disasters.

Floating Casinos — Casinos located along the Mississippi coast bringing an annual average revenue of $2.7 billion a year to that state.

Flood Control — The building of levees, pumping stations, sea walls, etc. to keep a city safe from flooding.

Flood Stage — Flood stage is reached when the water in a stream or river over-tops the banks or levees along the banks.

Flood Wall — Narrow, steel and concrete barrier erected to keep the Mississippi River out of New Orleans.

French Quarter — The original living area of the city, now known for Jazz, Cajun cuisine, and Carnival. Located at the highest point of the city.

Global Warming — In theory, the warming of the Earths atmosphere caused primarily by human use of fossil fuels (Politically sensitive; believed to be primarily in the control of man.) See Climate Change.

Hurricane Names — Hurricanes have been named since 1953. Currently, the World Meteorological Organization maintains the alphabetically sorted list of alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.

Hurricane — A tropical cyclone with a sustained surface wind is 74 mph (118 kmh) or more. A hurricane is called a typhoon in the Pacific Ocean.

Hurricane Scale — See Categories.

Hurricane Season — The hurricane season in the Atlantic runs from June 1 to November 30; in the Eastern Pacific, the season begins on May 15 and ends on November 30.

Hurricane Watch/Warning — An official warning that a hurricane is expected to hit a specific area of the coast with 36 hours (watch) or within 24 hours (warning).

Isobar — Isobars around a cyclone are lines on a map that signify the same barometric pressure.

Katrina — The 11th tropical storm of the 2005 Atlantic hurricane season.

Knot — Wind speed equal to 1.15 Miles Per Hour (MPH) or 1.9 Kilometers Per Hour (KM/HR).

Lake Pontchatrain — Actually, an arm of the sea that borders on New Orleans. Lake Pontchatrain is half the size of the state of Rhode Island.

Levee — Colossal earthen barriers erected to keep water out of the city. Once breeched, levees hinder relief efforts by holding the water inside the city. New Orleans has 350 miles of hurricane levees; they were built to withstand a fast-moving Category 3 storm. Katrina was a Category 4+ storm.

National Guard — Military units organized at the state level to protect the citizens of an individual state.

Norlins — Local pronunciation of the name of the city of New Orleans.

Public Health Emergency — Cholera and typhoid are among the concerns caused by contaminated water.

Pumping Stations — Massive, yet old and inefficient pump houses that would keep any seepage out of New Orleans.

Recovery — To recover the dead after search and rescue operations are complete.

Relief and Response Effort — To provide food, medical supplies and shelter to refuges of a disaster.

Sandbag — Three- to twenty-thousand pound burlap-type containers dropped from Chinook helicopters to plug breaches in levee.

Saffir-Simpson Scale — Used to give an estimate of potential damage and flooding along the coast. Wind speed is the determining factor in the scale. See Category.

Search and Rescue — To search for survivors.

Storm Surge — Sudden rising of the sea over its usual level, preceding the arrival of a hurricane. The Thirty-foot surge on the Mississippi coastline was the highest ever recorded for North America.

Superdome — Home to the New Orleans Saints football team, the Sugar Bowl and numerous professional football championships (Super Bowls).

Tropical Depression — An area of intense thunderstorms becomes organized into a cyclone. Maximun sustained winds reach 34 knots. There is at least one ‘closed’ isobar with a decrease in barometric pressure in the center of the storm.

Tropical Storm — Sustained winds increase to up to 64 knots and the storm begins to look like a hurricane.

Vertical Evac — Vertical evacuation, taking refuge in the topfloors of a high-rise building. In this case, this sort of evacuation often proved fatal.

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A New Model for the Near-mythical Rise of Donald Trump; this one from the Ancient Greeks

Greek Gods

A New Model for the Near-mythical rise of Rise of Donald Trump; this one from the Ancient Greeks

Donald Trump’s Source of Power is the People, The Only Thing Separating Him From the People Will Cause His Downfall

 

Austin, Texas, May 24, 2016 — After reading yet another in an apparently unending number of ‘Dump Trump’ plans, we noticed that the latest differed from all the others, only in increasing its level of desperation.

It is now ever more evident that the party establishments are destined like Sisyphus to push their particular rocks up hills (in the current rendering) of their own making.

We’ve witnessed the attempts at explication of the origins of the Trump phenomenon to become more and more, dare we say it, detached or even unhinged from the current reality. After all, it is now a given that the ‘establishment’ had completely missed (or were oblivious to) the rising anger, frustration and contempt that was seething beneath the surface of the body politic over the preceding seven years. (See Nate Cohn’s of the New York Times Apologia here.)

We at the Global Language Monitor have been documenting this undercurrent since 2007 And, indeed, it has and has been recorded in the pages of The Hill, the news organization most frequently accessed by the White House, Congress and key influencers, as well as here in the Global Language Monitor. However, those disruptive forces appear to have been masked, for good or for ill, by the triumphal arrival of the Obama Administration and its immediate aftermath. Of course, we also tracked the highs over the preceding time frame, but were prescient enough to pay attention to the lows, thinking there might be an interesting story that would unfold in the fullness of time.

At this point, it begs the question as to why would we expect these very same thought and opinion leaders, to suddenly, as if by epiphany or the unseen hand of the electorate, understand the enormity of the disruptive forces now sweeping the nation?

Nevertheless, how to explain this miss of near mythical proportions? How would the ancient Greeks have

They might have called to mind the story of Antaeus. (Antaeus here standing in for Donald J. Trump.)

Antaeus, the son of Poseidon, the god of the sea, and Gaia, the goddess of the land, the earth. Antaeus was a giant who lived in North Africa. He would challenge other giants striding across his land to a wrestling match to the death. So skilled was he as a wrestler that he built a tower of skulls of the giants he had conquered in a tribute to father. This went on for ages until he encountered Hercules who was in the midst of the eleventh of his famed twelve labors. The struggle was long, brutal and bitter; Antaeus and Hercules appeared evenly matched.

Then Hercules noticed a rather curious occurrence: Antaeus appeared to gain a bit of strength every time Hercules (or Clinton in this case) threw him to the ground. So Hercules began to hold him in the air, for longer and longer periods, until he was weakened enough for Hercules to crush him until death.

Antaeus was finally beaten, because Hercules came to understand that he gained strength from his mother Gaia (in Trump’s case, the people), whenever he was thrown to the ground.

In the same manner, many have noted that the more his opponents attempt to take Trump down, the more they thrust him to the ground, the stronger he becomes. In the same manner for Trump, the ground, the earth, his strength are the disenfranchised, the belittled, body politic.

And the only way to beat Trump in this scenario is to separate the candidate from those who love him.

The question then becomes — is there a Hercules or Herculean team who can separate one Donald J Trump from his ultimate source of power — the people?

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This MetaThought Commentary was written by Paul JJ Payack, commentator, author, speaker and Big Data Analyst, and president of both the ThoughtTopper Institute and the Global Language Monitor.

You have permission to publish this work as long as proper attribution accompanies the copy since it is licensed under a Creative Commons Attribution 4.0 International License.

MetaThought Commentary is a service of the ThoughtTopper Institute.

For more information call 1.512.801.6823.

 

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Are Superdelegates Just Another Form of Voter Suppression?

Over the last several election cycles charges of ‘voter supression’ are often hurled against what used to be termed the ‘Loyal Opposition’.

bridesamid dresses 2016

Most recently, the idea of using a photo ID for identification is flash point, with one side suggesting that those living on the margins of society frequently do not have the wherewithal to afford picture IDs, while the opposing argument is that most states require photoIDs to access the basic services provided to the poor.

Super delegates have seldom been mentioned in this regard, as yet another clever way to suppress the will of the people. However, the question is certainly a valid one, especially in view of the Democratic primaries where we have Bernie Sanders winning state-after-state. After each victory we are assured that these victories are all for naught, given Hillary Clinton’s overhelming grasp on the superdelegates, chosen by the Democratic Party establishment. Bernie, the once-obscure, small-state senator, and avowed socialist, is now making a significant dent into the received wisdom of who can be (or should) be allowed to carry the Democratic flag into the 2016 President Election.

The cry heard from the Left is that Hillary is safe because the bulk of the
super delegates currently back her, and thus the will of the people can rather readily be thwarted.

On the Republican side, we have the opposite problem, where the party leadership is said to be in disarray precisly because there is no mechanism to rather easily overrule the apparent will of the people.

Can you imagine the anger and cries of foul play if the situation were
reversed and, say Ted Cruz or Donald Trump, were denied the Republican Party nomination because the majority of the unelected, non-representative, Uber-delegates were dedicated to reversing the vote of the people?

It has not yet reached this point, but if the Sanders campaign reaches parity with that of Clinton in terms of the elected delegates, what happens
when the electorate realizes that the nomination will actually fall into the hands of those non-elected, non-representative, electors answerable to
none.

This MetaCommentary was written by Paul JJ Payack

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You have permission to publish this work as long as proper attribution accompanies the copy since it is licensed under a Creative Commons Attribution 4.0 International License.

MetaThought Commentary is a service of the ThoughtTopper Institute.

For more information call 1.512.801.6823.

 

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Misc. II

The Future of Global English (400 Years in the Future)

Dec.27,2016

MicroEssay by Paul JJ Payack, September 19,2016

The conquest of Global English is nearly complete. It is impossible to hold back this tide. The Tsunami of English has already swept over the earth. The question now is how to adjust to this new reality.

I have several suggestions. The first would be to master the language. Yes, acknowledge the sea-change, disassociate yourself from any political misgivings — and get on with it. Global English is here and now — and here to stay. Global English will reside, preside and thrive. At least in some form. Here are some possible threads of evolution (or devolution) of the language over the next 400 years. I chose this perspective because that is the same temporal distance we are from the days of Shakespeare and the King James Bible.

Keeping in mind that the best way to predict the future is to read the past, here are a number of differing scenarios, one of which will be the future of Global English

  1. Cyber English: The robots take control of the language. This form of English would be ‘clipped’ and very precise (no ‘fuzzy’ logic here). Come to think of it, this would be a great leap backward to the time of the King’s English, as spoken in, say, Colonial India.
  2. The Romanticization of English: The Language devolves into various local dialects that in time become robust languages in themselves. The precedent for this, of course, is Latin splintering into the Romance Languages (Italian, French, Portuguese, Romanian, and Spanish). As Latin is still the Official Language of the Vatican City state, English will remain spoken in certain enclaves in North Carollina, western Virginia, and in the Desert Southwest.
  3. Return to Proto-Indo-European. Not as outlandish as it might seem, as the Green movement decries the technological basis of much of Global English, and in a Back-to-Basics promotes the original P-I-E as a ‘green language’.
  4. English captured by the Chinese: the Middle Kingdom strikes back and begins to stake a claim in English Language ownership, much as America has done so during the last century. The Chinese prove to be excellent caretakers of the language and develop many interesting ways to extend it throughout the Earth and beyond.
  5. Revenge of the Nerds: Leetspeak Strikes Back. The Nerds control the language. All words have dozens of spellings and meanings. Letters, numbers and symbols intermix. Exposition is heavily encrypted. The precedent: The English language before the Noah Webster and the OED. Shakespeare’s many variations on his name is mere child’s play to the near-infinite variety of spelling your children’s children will be able to use for their names.
  6. The Number of Words in the English Language
    Academics will no longer fret at counting the number of words because the conquest of English will no longer be tainted by political, cultural, and social concerns. Once freed from these concerns, Everyone will be free to count words in the same manner that their scientific colleagues count the number of galaxies, stars and atomic nuclei.

We will then be able to count ALL the words: every name of every fungus, all the technical jargon, YouthSpeak, all the –Lishes, everything.

Dictionaries will not longer be the arbiters what’s a word? Questions of standing the test of time will be rendered inoperable. Words will bubble forth as a frothy sea-foam of insight and meaning. If a word is used by millions or even thousands of influential elites, regardless of class or any form of identity (gender, ethnic, class, national, or social) it will be deemed a word and recorded for posterity.

  1. There will be no words only thoughts. This is a rather difficult scenario to explore, since words all but disappear. Dictionaries will be replaced by something much more ethereal, sort of like a directory of dreams, ideas and ideals.

The language will swell to tens of millions of ‘words’ and the fact of its crossing the 1,000,000, word barrier will be looked upon something quite quaint that happened in the ‘classic days’ of ‘Global English language (long before it assumed its then-current exalted position. In all probability, the words in this essay may seem closer to the works of Shakespeare and those of the King James Bible than those of the, say, twenty-fifth Century.

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Top Words for the First 15 Years of the 21st Century & What They Portend

Dec.27,2016

Austin, Texas, December 27, 2016 — One hundred years ago, in the year 1915 to be precise, a number of historical trends had already been set in motion that would come to dominate the rest of the century, for better or for ill. The Global Language Monitor, which tracks global trends though the Big Data-based analysis of Global English, has recently completed a three-year study to better ascertain what trends are we now tracking that will portend future events.

“The first fifteen years of the 20th c. set the trajectory for the remainder of the century — and beyond.” said Paul JJ Payack, president and Chief Word Analyst, the Global Language Monitor. “This included the seeds of World War, Bolshevism, Communism, German Nationalism, the carving up of the Middle East without regard to societal structures, total warfare, the introduction of weapons of mass destruction, flight, electrification of rural areas, the internal combustion engine, the dependence on hydrocarbon for fuel, Einstein’s first papers on relativity, the arms race, the explosive growth of cities, and so much more.

If the same can be said for the 21st century at the 15 year mark, what trends can we see that will be likely shape the rest of the 21st century, into the 22nd — and possibly beyond.”

The results for the First 15 Years of 21st Century & the Trends They Portend follow in the format of Rank, Word or Phrase, Comment, and Trend.They Portend

Top Words for the First 15 Years of 21st Century & the Trends They Portend

Rank Word or Phrase Comment 21st Century Trend
1 Web/Internet (2000) Some argue the most momentous change to human society since the Renaissance — also reflected in language usage Some argue the most momentous change to human society since the Renaissance. Web 2.0 was the tipping point where the Internet became embedded into everyday life.
2 China (2009) 2015 is the year that China surpasses the US as the Earth’s economic engine in terms of PPE. If China holds the title for as long as the US, it will be the year 2139 before it turns over the reigns. The Rise of China will dominate 21st century geopolitical affairs like US in the 20th
3 Selfie (2013) Evidently an ego-manical madness gripped the world in 2013-14. The more people populate the planet, the greater the focus on the individual.
4 404 (2013) The near-universal numeric code for failure on the global Internet. 404 will not merely signify the loss of an individual connection but the shutdown of whole sectors of society
5 9/11 (2001) An inauspicious start to the 21st Century. The early 20th c. saw the seeds of Bolshevism, German Nationalism, and Fascism. The seeds thus planted in the 21st c. are equally foreboding
6 OMG (2008) One of the first texting expressions (Oh my God!), another was BFF as in Best Friend Forever First sign that the Internet would change language. Basically the successor to Morse’s ‘What hath God Wrought?
7 Sustainable (’06) The key to ‘Green’ living where natural resources are wisely conserved and thus never depleted. Made small impact in 2006; its importance grows every year and will continue to do so as resources ARE depleted.
8 Hella (2008) An intensive in Youthspeak, generally substituting for the word ‘very’ as in ‘hella expensive’ The world is being subdivided into the various tribes of youth (Trans national to follow.)
9 N00b (2009) A beginner or ‘newbie’, with numbers (zeroes) replacing the letter Os, emphasizing a new trend in written English The Geeks will inherit the Earth
10 Futebol (2011) Ready or not, the World Cup of Futebol, Futbol, Football, and Soccer was on display in Brasil Sports become an evermore global business
Copyright ©2015 Global Language Monitor
11 Nanobots and Grey Goo (’07) Have we already witnessed the most horrifying forms of warfare? Not if you haven’t envisioned … … self-replicating nanobots spewing forth ever mounting piles of grey goo might tend to dampen prospects for living things
12 Climate Change (’00) Near the top of word usage list since day one of the century. Focusing on data from the last hundred years actually obscures the magnitude of climate change; paleohistory suggests sea level changes of 300 feet
13 Derivative (’07) Financial instrument or analytical tool that engendered the Meltdown Intertwined global financial institutions have the ability to bring down the entire global electronic system if they falter
14 Apocalypse, Armageddon & variations thereof (2012) The word Apocalypse has been in ascendance in English for some 500 years. However, recent years has witnessed an unprecedented resurgence Wars and rumors of war appear to be the least of it
15 Occupy (2011) ‘Occupy’ has risen to pre-eminence through Occupy Movement, the occupation of Iraq, and the so-called ‘Occupied Territories’ The gulf between the haves and have nots, the North and the South, the 1% and all the rest has only worsened through a century of unprecedented economic, scientific and social progress
16 Tsunami (2004/5) Southeast Asian Tsunami took 250,000 lives The Southeast Asian Tsunami was a thirty-foot swell that resulted in a quarter of a million deaths. Might a 300-foot rise in sea-level engender a ‘slow Tsunami with deaths in the millions?
17 Inflation (Cosmic) (2014) OK, so that the Universe expanded a gazillion times faster than the speed of light is now a fact. Way Cool. At the beginning of the 20th c., scientists thought our local galaxy was the entire universe; since then our view of the universe has expanded a billion billion times
18 Singularity (2015) Singularity was originally the name for Cosmic Genesis Event (the Big Bang), Spoiler Alert: Now used to describe when computer intelligence surpasses that of humans (Possibly before mid-century).
19 Global Warming (2000) Rated highly from Day One of the decade The next few hundred (or few thousand) years are gong to be a longer haul than we can now imagine
20 Refugee (2005) After Katrina, refugees became evacuees After Syria, evacuees became migrants.
Copyright ©2015 Global Language Monitor
21 Emoticon (2013) Words without letters conveying emotional responses, such as smileys Emoticons. Smileys, Emoji’s communication continues to evolve in unexpected ways
22 Emoji (2014) In 500 years people will look back on the creation of a new alphabet (the alphaBIT): Letters + numbers + (emoticons) diacritical marks + emoji (picture words). The arrival of the new English Alphabet (the AlphaBIT) is apparently at hand
23 Pope Francis (2013) Also Top Name of the Year for 2013. A new type of Pontiff sets the stage for all those Popes who follow …
24 WMD (2002) Iraq’s (Non-existent) Weapons of Mass Destruction The nuclear device dropped Hiroshima weighed tons, the new backpack versions, mere pounds.
25 Telomeres (2015) Telomeres are the caps at the end of each strand of DNA that protect our chromosomes. When telomeres wear away, the chromosomes are destroyed, and death ensues. The goal: protect telomeres, extend life
26 German Ascendance (2015) One of the architects of the European Union, German Chancellor Angela Merkel continues her reign as the most powerful woman on the planet Germany’s tragic misadventures of the 20th c., belie its dominance of the Euro Zone in the 21st.
27 Anthropocene (2015) A proposed geologic epoch when humans began to impact natural processes An impact that will only grow for better or ill throughout the century.
28 God Particle (2011) The Large Hadron Collider (LHC) continues its quest for the Higgs boson, popularly known as the God Particle. Scientists have calculated a one in fifty million chance that the LHC will generate a small black hole that could devour the Earth.
29 Denier (2014) An ugly new addition to the trending words list as it has become an evermore present invective with sinister overtones (fully intended). Political discourse continues to sink to unprecedented levels
30 Carbon Footprint (2008) The amount of carbon released in a process or activity Burning a gallon of petrol produces enough CO² to melt 400 gallons of ice at the poles.
Copyright ©2015 Global Language Monitor
31 Slumdog (2008) Child inhabitants of Mumbai’s slums Slumdogs continue to multiply as MegaCities continue to seemingly endlessly expand
32 Truthiness (2006) Steven Colbert’s addition to the language appears to be a keeper; While something may not meet the standard of truth, it certainly appears to be true Truthiness seems to set the new standard, unfortunately
33 Change (2008) The top political buzzword of the 2008 US Presidential campaign Change will continue as a top word into the 22nd century — and beyond
34 Chinglish (2005) The Chinese-English Hybrid language growing larger as Chinese influence expands Chinese-English will inevitably cross-fertilize as the two great economic powers contend into the 22nd Century
35 Google (2007) Founders misspelled actual word ‘googol’ Is Google the prototype of the a new “Idea foundry’
36 Twitter (2009) The ability to encapsulate human thought in 140 characters The ability to encapsulate human thought in wisps of wind (or electron streams) will almost certainly follow
37 H1N1 (2009) More commonly known as Swine Flu Swine Flu, Bird Flu, Ebola, it will only get worse with the hand of man only abetting the enemy
38 Bubble (2007) One financial bubble after another as we move into the 21st century Let’s see: Communism, socialism, fascism, command economies, the silent hand of the market, China’s hybrid — evidently the business cycle will persist
39 The Great War (2014) The centennial of World War I begins four years of soulful commemorations — as the forces it unloosed continue to ripple into (and most probably through) the 21st c. As the Great War (and the ravages thereof} continue into the 21st c., what at the odds that its ramifications will continue throughout the 21st
40 Political Transparency (2007) A noble idea from the Campaign that was among the first casualties of the Obama Administration The explosion of knowledge portends less transparency not more …
Copyright ©2015 Global Language Monitor

To see the Top Words of 2014

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

Early in the last century, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Silicon Valley is located in what is now the CaliMinor Federation.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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Top Trending Words and Phrases of 2016, Thus Far: Bigly, Brexit & Non-binary

Dec.26,2016

Top Trending Words and Phrases of 2016, Thus Far: Bigly, Brexit & Non-binary

AUSTIN, Texas July 15-17, 2016 – Bigly, Brexit, and ‘Non-binary’ lead the Top Trending Words and Phrases of 2016 thus far, followed by the Prince Symbol, Zika, Gun Violence / Gun Culture, Safe Place, Heroin and fentanyl according to the current word trends in global English being tracked by the Global Language Monitor, the big data, trend tracking consultancy.

This is preliminary to GLM’s fourteenth annual Word of the Year (#WOTY) rankings that will be released on November 16, 2016.

“By the sixteenth year of the 20th century, the world was already awash in the trends that would influence the rest of the century, reaching all the way into the early 21st century.” said Paul JJ Payack, chief word analyst, the Global Language Monitor. “The twenty-first century trends that accompany these words might similarly portend far greater events than they represent today..”

The Top Trending Words of 2016 are listed below (Rank, Word, and Comment).

Top Trending Words for 2016, thus far.

Rank, Word, Commentary

  1. Bigly — Things trending larger … bigly. Almost everything trended bigly thus far in 2016 from politics and foreign affairs, to terrorism and gun violence,

2, Brexit — The British Exit from the European Union provides a new vocabulary for future political breakups: Scotxit, Quebecxit and, even, Texit.

  1. Non-binary — A legal term for a gender identity between male and female
  2. Perhaps the first emoji. The unpronounceable symbol representing the singer formerly known as Prince.
  3. Zika — Please note that Rio is not on this list; its spot was taken by the Zika Virus. A potential global pandemic with Rio as its epicenter.
  4. Gun Culture / Gun Violence — Gun Culture/Gun Violence are neck-and neck in the ranking here.
  5. Safe Place — In the US, places where students can retreat to avoid hearing unpleasant words; in the world, places protected from rape, crucifixion, being sold into slavery, and the like.
  6. Heroin and Fentanyl — More deaths from opioids in the US than gun violence and auto accidents combined. Where is the outrage?
  7. Hooya ha tah iti bin — “Son please don’t smuggle yourself.” Transliteration of a Somali mother’s plea to her son not to join the refugee flow into Europe.
  8. Memory Care — Current euphemism for Alzheimer care.
  9. Presumptive — Presumptive Republican nominee, presumptive Democratic nominee, presumptive prime minister, etc. In 2016 the word ‘presumptive’ is bigly.
  10. Texticate — Facebook, messaging, twitter, email … everything is reduced to text… the textication of the world as we know it.
  11. Clintonworld — The private world of Hil and Bill where many of the laws of the political world seem to be suspended. Cf. Steve Job’s ‘reality distortion field’.
  12. Trumpism — The emerging political philosophy of the presumptive Republican candidate,whatever that may be.
  13. Tennessine — New element on the periodic table, with Atomic number 117 and the symbol Ts. Some wags say to honor Bluegrass, more likely the Oak Ridge National Laboratory.

Others under consideration a number of trending words that not yet meet the triple threshold test, but might qualify as the year further unfolds.

In December 2015, Austin, Texas-based GLM announced that Microaggression in its various manifestations was the Top Word of 2015.— The brief, everyday exchanges that send mostly unintended derogatory messages to members of various minority groups.

Related to the following terms:

Safe Space — In universities protecting students feelings by warning of subject matter that might elicit discomfit or distress.
Trigger — Any action that might elicit feelings of discomfit or distress.
Unsafe — The feelings a student encounters when without warning they are confronted with subject matter or situations that have elicited feelings of discomfit or distress.
Snowflake — What unconcerned students call those with the need for safe spaces and warnings about possible trigger events.

Migrant Crisis was the Top Phrase of 2015, while Donald J. Trump, was the surprise Top Name of 2015.

To see the Top Words of 2015, and the Top Words, Phrases, and Names of the 21st century go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, as well as the global fashion industry, among others.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

adminTrending Words, Words of the Year 1 Comment

1,000,000th English Word Announced

Dec.18,2016

Web 2.0 beats Jai Ho & N00b as 1,000,000th English Word

English passed the Million Word mark earlier today, June 10 at 10:22 am GMT

Word Number 1,000,001: Financial Tsunami

Austin, Texas June 10, 2009 – The Global Language Monitor today announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase. added to the codex of fourteen hundred-year-old language. Web 2.0 is a technical term meaning the next generation of World Wide Web products and services. It has crossed from technical jargon into far wider circulation in the last six months. Two terms from India, Jai Ho! and slumdog finished No. 2 and 4. Jai Ho! Is a Hindi exclamation signifying victory or accomplishment; Slumdog is an impolite term for children living in the slums. Just missing the top spot was n00b, a mixture of letters and numbers that is a derisive term for newcomer. It is also the only mainstream English word that contains within itself two numerals. Just missing the final five cut-off, was another technical term, cloud computing, meaning services that are delivered via the cloud. At its current rate, English generates about 14.7 words a day or one every 98 minutes.

‘Millionth English word’ declared

A US web monitoring firm has declared the millionth English word to be Web 2.0, a term for the latest generation of web products and services.

Matt Frei reports on English’s unique linguistic evolution and then spoke to Global Language Monitor’s Paul Payack who helped find this millionth English word.

BBC NEWS | Programmes | World News America | ‘Millionth English word’ declared

“As expected, English crossed the 1,000,000 word threshold on June 10, 2009 at 10:22 am GMT. However, some 400 years after the death of the Bard, the words and phrases were coined far from Stratford-Upon-Avon, emerging instead from Silicon Valley, India, China, and Poland, as well as Australia, Canada, the US and the UK,” said Paul JJ Payack, president and chief word analyst of theGlobal Language Monitor. “English has become a universal means of communication; never before have so many people been able to communicate so easily with so many others.”
The English language is now being studies by hundreds of millions around the globe for entertainment, commercial or scientific purposes. In 1960 there were some 250 million English speakers, mostly in former colonies and the Commonwealth countries. The future of English as a major language was very much in doubt. Today, some 1.53 billion people now speak English as a primary, auxiliary, or business language, with some 250 million acquiring the language in China alone.

These are the fifteen finalists for the one millionth English word, all of which have met the criteria of a minimum of 25,000 citations with the necessary breadth of geographic distribution, and depth of citations.
1,000,000: Web 2.0 – The next generation of web products and services, coming soon to a browser near you.
999,999: Jai Ho! – The Hindi phrase signifying the joy of victory, used as an exclamation, sometimes rendered as “It is accomplished”. Achieved English-language popularity through the multiple Academy Award Winning film, “Slumdog Millionaire”.
999,998: N00b — From the Gamer Community, a neophyte in playing a particular game; used as a disparaging term.
999,997: Slumdog – a formerly disparaging, now often endearing, comment upon those residing in the slums of India.
999,996: Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage.
999,995: Carbon Neutral — One of the many phrases relating to the effort to stem Climate Change.
999,994: Slow Food — Food other than the fast-food variety hopefully produced locally (locavores).
999,993: Octomom – The media phenomenon relating to the travails of the mother of the octuplets.
999,992: Greenwashing – Re-branding an old, often inferior, product as environmentally friendly.
999,991: Sexting – Sending email (or text messages) with sexual content.
999,990: Shovel Ready – Projects are ready to begin immediately upon the release of federal stimulus funds.
999,989: Defriend – Social networking terminology for cutting the connection with a formal friend.
999,988: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.
999,987: Recessionista – Fashion conscious who use the global economic restructuring to their financial benefit.
999,986: Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.
———————————————————————————————————
In addition, the 1,000,001st word is Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months
Each word was analyzed to determine which depth (number of citations) and breadth (geographic extent of word usage), as well as number of appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score was deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.
Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

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adminMillion Word Milestone, Trending Words, Words of the Year No Comments

The Top Words of 2116, a Hundred Years Hence

Nov.27,2016

The Top Words of the Year A.D. 2116

Attention: Embargoed until Tuesday, November 3, 2116. Call for exceptions. info@LanguageMonitor.com or 001 512 801-6823

Austin, Texas Federation, November 3, 2116 — The Galactic Language Monitor (GLM), which tracks global trends though the Big Data-based analysis of Global English, has recently completed its 116th annual global survey.

These words are culled from throughout the English-speaking world, which now numbers more than 3.83 billion speakers (January 2116 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis.

NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

The Top Words of 2116 came from the Seven Continents, and Earth Outposts on the Chinese Moon base, the US station on Mars, and the Titan and Ganymede field stations, as well as Pluto Outpost 1. The Joint Interstellar Mission is currently in the deep space silence period.

The results follow in the format of Rank, Word or Phrase, and Comment.

1 RFUS Name of the USA since the Great Re-federalization of the 2060s into 14 Federations (hence the new name).
2 Extinction The fourth Global extinction has been declared over, with species apparently stabilization, a loss of some 400,000 species since the beginning of the 21st Century.
3 Global Warming/Climate Change Common sense actually takes hold after the atmospheric temperature chart of the last 400,000 years and the land chart of 25,000-15,000 BCE (when the seas were some 300 feet lower as evidenced by the Bering Land Bridge) are accepted as the basis of discussion.
5 Pope Francis V After the relatively short reign of Pope Francis I, the following four pontiffs, attempt to recapture the ‘magic’.
Doomsday Asteroid Extra attention since Rogue 23 struck Inavit in 2087.
6 JNZE Contention over the Jerusalem Neutral Zone Enclave continues; however all religions still enjoy freedom of worship.
7 Nuclear Proliferation Spread of weapons beyond the Nuclear 10 continues (current Nuclear 10: US, UK, France, China, Russia, India, Pakistan, Israel, Iran, and Saudi Arabia).(North Korea was disarmed in 2039).
8 Same-old, Same old Phrase is popularized after US Presidential Election seems to be shaping up as Paul Walker Bush vs. Joseph James Obama for 2116 (after Joseph P. Kennedy IV and William Rodman “Bill” Clinton III withdrew.)
9 China Unbound China’s economy has stabilized after its economy resumed robust growth after several decades of stagnation. There is talk of it replacing the US Federation as the largest world economy, again.
10 Supervolcano After the close call with the Yellowstone Cauldron where only 1.3M died, the nations of the world begin take necessary actions.
11 Polar Vortex Since the first Internet-age struck in 2014, the phenomenon has been repeated dozens of times around the world.
12 Scots Style A new term introduced after Free Scotland asks to join the RFUS after being shunned by England for most of the 21st century.
13 World War I World War I is finally after it lasting reverberations disappear at the 200 year mark.
14 524 Million Total body count from the hemorrhagic fever outbreaks early in the century are now approaching 524 million persons. The WHO estimates that they are confident it will be in control in the next 6 months or so.
15 Sykes-Picot Lines The “lines in the sand” are still raising havoc after 200 years
Copyright ©2115 Galactic Language Monitor

About the Global Language Monitor

Early in the last century, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Silicon Valley is located in what is now the CaliMinor Federation.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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adminGlobal English, Trending Words, Words of the Year 1 Comment

No. of Words

Nov.24,2016

The Number of Words in the English Language

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The English Language WordClock: 1,005,366

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The English Language passed the Million Word threshold on June 10, 2009 at 10:22 a.m. (GMT). The Millionth Word was the controversial ‘Web 2.0′. Currently there is a new word created every 98 minutes or about 14.7 words per day.

For Frequently Asked Questions about the Million Word March, GLM, and Paul JJ Payack, go here.

Click here to Follow GLM On Twitter

Linguists Fret as the World Celebrates Global English

‘Millionth English word’ declared

A US web monitoring firm has declared the millionth English word to be Web 2.0, a term for the latest generation of web products and services.

Matt Frei reports on English’s unique linguistic evolution and then spoke to Global Language Monitor’s Paul Payack who helped find this millionth English word.

SEE ALSO

BBC NEWS | Programmes | World News America | ‘Millionth English word’ declared

“As expected, English crossed the 1,000,000 word threshold on June 10, 2009 at 10:22 am GMT. However, some 400 years after the death of the Bard, the words and phrases were coined far from Stratford-Upon-Avon, emerging instead from Silicon Valley, India, China, and Poland, as well as Australia, Canada, the US and the UK,” said Paul JJ Payack, president and chief word analyst of theGlobal Language Monitor. “English has become a universal means of communication; never before have so many people been able to communicate so easily with so many others.”
The English language is now being studies by hundreds of millions around the globe for entertainment, commercial or scientific purposes. In 1960 there were some 250 million English speakers, mostly in former colonies and the Commonwealth countries. The future of English as a major language was very much in doubt. Today, some 1.53 billion people now speak English as a primary, auxiliary, or business language, with some 250 million acquiring the language in China alone.

There are 10,000 other stories hailing the arrival of the 1,000,000th word from Abu Dhabi, and Tehran, to Beijing, to Sydney, to Chicago and Sri Lanka.

Quote of the Week:

“What’s interesting about a million is that it’s such a tiny number compared to all the words we could have,” said Mark Pagel, an evolutionary biologist at the University of Reading who studies the comings and goings of words across history. (Using any combination of seven consonants with two vowels, for example, creates more than 100-million potential words.) But even with a relatively small pile to call on, words are mostly fleeting. (The Oxford English Dictionary has a list of words that have appeared on record only once in hundreds of years.) A small number of essential words such as “two” or “you” – or their variations – are ancients in the language family, Dr. Pagel said. “Had you been wandering around the plains of Eurasia 15,000 years ago, at the end of the last Ice Age, you probably could have said ‘thou’ and someone would have know you were referring to them. We think that’s pretty astonishing.” Toronto Globe and Mail, June, 2008

Why Twitter was not in running for the 1,000,000th word

Austin, Texas June 13, 2009 – Since the 1,000,000th word in the English announcement earlier this week, a number of news organizations have inquired as to why Twitter, the prominent microblog, was not on the final list of words considered for No. 1,000,000. According to Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor, “The answer is quite straight-forward: Twitter is already a word, as is its companion, to tweet. Certainly, the 21st century definition of twittering is much different than that of the Middle English twiteren, which is similar to the Old High German zwizzirōn, both of which mean, well, to twitter or as Merriam-Webster’s defines it “to utter successive chirping noises” or “to talk in a chattering fashion”. Since it is already catalogued as a headword, 21st c. twittering is simply a new entry, a new definition, under the ancient headword, twitter”.

IT Pro Portal Compares 12-month use of twitter vs Web 2.0

On June 10, the Global Language Monitor announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase added to the codex of fourteen hundred-year-old language.

Web 2.0 beats Jai Ho & N00b as 1,000,000th English Word

English passed the Million Word mark earlier today, June 10 at 10:22 am GMT

Word Number 1,000,001: Financial Tsunami
Austin, Texas June 10, 2009 – The Global Language Monitor today announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase. added to the codex of fourteen hundred-year-old language. Web 2.0 is a technical term meaning the next generation of World Wide Web products and services. It has crossed from technical jargon into far wider circulation in the last six months. Two terms from India, Jai Ho! and slumdog finished No. 2 and 4. Jai Ho! Is a Hindi exclamation signifying victory or accomplishment; Slumdog is an impolite term for children living in the slums. Just missing the top spot was n00b, a mixture of letters and numbers that is a derisive term for newcomer. It is also the only mainstream English word that contains within itself two numerals. Just missing the final five cut-off, was another technical term, cloud computing, meaning services that are delivered via the cloud. At its current rate, English generates about 14.7 words a day or one every 98 minutes.

These are the fifteen finalists for the one millionth English word, all of which have met the criteria of a minimum of 25,000 citations with the necessary breadth of geographic distribution, and depth of citations.

1,000,000: Web 2.0 – The next generation of web products and services, coming soon to a browser near you.
999,999: Jai Ho! – The Hindi phrase signifying the joy of victory, used as an exclamation, sometimes rendered as “It is accomplished”. Achieved English-language popularity through the multiple Academy Award Winning film, “Slumdog Millionaire”.
999,998: N00b — From the Gamer Community, a neophyte in playing a particular game; used as a disparaging term.
999,997: Slumdog – a formerly disparaging, now often endearing, comment upon those residing in the slums of India.
999,996: Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage.
999,995: Carbon Neutral — One of the many phrases relating to the effort to stem Climate Change.
999,994: Slow Food — Food other than the fast-food variety hopefully produced locally (locavores).
999,993: Octomom – The media phenomenon relating to the travails of the mother of the octuplets.
999,992: Greenwashing – Re-branding an old, often inferior, product as environmentally friendly.
999,991: Sexting – Sending email (or text messages) with sexual content.
999,990: Shovel Ready – Projects are ready to begin immediately upon the release of federal stimulus funds.
999,989: Defriend – Social networking terminology for cutting the connection with a formal friend.
999,988: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.
999,987: Recessionista – Fashion conscious who use the global economic restructuring to their financial benefit.
999,986: Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.
———————————————————————————————————
In addition, the 1,000,001st word is Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months.
Each word was analyzed to determine which depth (number of citations) and breadth (geographic extent of word usage), as well as number of appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score was deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.
Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

English Language Millionth Word Finalists Announced, including: alcopops, bangster, de-friend, n00b, quendy-trendy, slumdog, and wonderstar

English to Pass Millionth Word June 10 at 10:22 am GMT

Million Word March Now Stands at 999,824

Austin, Texas May 29, 2009 – The Global Language Monitor today announced the finalists for the Million Word March. The English Language will cross the 1,000,000 word threshold on June 10, 2009 at 10:22 am Stratford-Upon-Avon time.

“The Million Word milestone brings to notice the coming of age of English as the first, truly global Language”, said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “There are three major trends involving the English language today: 1) An explosion in word creation; English words are being added to the language at the rate of some 14.7 words a day; 2) a geographic explosion where some 1.53 billion people now speak English around the globe as a primary, auxiliary, or business language; and 3) English has become, in fact, the first truly global language.”

Due to the global extent of the English language, the Millionth Word is as likely to appear from India, China, or East L.A.as it is to emerge from Stratford-upon-Avon (Shakespeare’s home town). The final words and phrases under consideration are listed below. These words represent each of the categories of Global English that GLM tracks, Since English appears to be adding a new word every 98 minutes or about 14.7 words a day, the Global Language Monitor is selecting a representative sampling. You can follow the English Language WordClock counting down to the one millionth word at www.LanguageMonitor.com.

These words that are on the brink of entering the language as the finalists for the One Millionth English Word:

Australia: Alchopops – Sugary-flavored mixed drinks very much en vogue.

Chinglish: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.

Economics: 1) Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months. 2) Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.

Entertainment: Jai Ho! — From the Hindi, “it is accomplished’ achieved English-language popularity through the multiple Academy Award Winner, “Slumdog Millionaire”.

Fashion: 1) Chiconomics – The ability to maintain one’s fashion sense (chicness) amidst the current financial crisis. 2) Recessionista – Fashion conscious who use the Global economic restructuring to their financial benefit; 3) Mobama – relating to the fashion-sense of the US First Lady, as in ‘that is quite mobamaish’.

Popular Culture: Octomom (the media phenomenon of the mother of the octuplets).

Green Living: 1) Green washing – Re-branding an old product as environmentally friendly. 2) E-vampire – Appliances and machines on standby-mode, which continually use electrical energy they ‘sleep’. 3) Slow food: — Food other than the fast-food variety hopefully produced locally (locavores).

Hinglish: Chuddies – Ladies’ underwear or panties.

Internet: 1) De-follow – No longer following the updates of someone on a social networking site. 2) De-friend – No longer following the updates of a friend on a social networking site; much harsher than de-following. 3) Web 2.0 – The next generation of web services.

Language: Toki Pona – The only language (constructed or natural) with a trademark.

Million Word March: MillionWordWord — Default entry if no other word qualifies.

Music: Wonderstar – as in Susan Boyle, an overnight sensation, exceeding all reasonable expectations.

Poland: Bangsters – A description of those responsible for ‘predatory’ lending practices, from a combination of the words banker and gangster.

Politically incorrect: 1) Slumdog – a formerly disparaging comments upon those residing in the slums of India; Seatmates of size – US airline euphemism for passengers who carry enough weight to require two seats.

Politics: 1) Carbon neutral — One of the many phrases relating to the effort to stem Climate Change. 2) Overseas Contingency Operations – The Obama re-branding of the Bush War on Terror.

Sports: Phelpsian – The singular accomplishments of Michael Phelps at the Beijing Olympics.

Spirituality: Renewalist – Movements that encompass renewal of the spirit; also call ‘Spirit-filled’ movements.

Technology: 1) Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage. 2) N00b — From the Gamer Community; a neophyte in playing a particular game; used as a disparaging term. 3) Sexting – Sending email (or text messages) with sexual content.

YouthSpeak: Quendy-Trendy — British youth speak for hip or up-to-date.

Extra Credit:

French word with least chance of entering English Language: le courriel for E-Mail.

Most recognized English-language word on the planet: O.K.

Each word is being analyzed to determine which is attaining the greatest depth (number of citations) and breadth (geographic extent of word usage), as well as number appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score will be deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.

Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

In Shakespeare’s day, there were only 2,000,000 speakers of English and fewer than 100,000 words. Shakespeare himself coined about 1,700 words. Thomas Jefferson invented about 200 words, and George W. Bush created a handful, the most prominent of which is, misunderestimate. US President Barack Obama’s surname passed into wordhood last year with the rise of obamamania.

Pick the Definition, May 28, 2009

Test your vocabulary skills on words about to officially enter the English language

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The English Conquest (May 17, 2009)

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Chinglish Enriches English Vocabulary with Chinese Features (May 13)

News Magazine

The words in the mental cupboard

April 28, 2009

Watch: When Does a Word Become a Word?

BBC World Service, April 22, 2009

Special Report, April 23, 2009

Neologisms

It’s difficult to track the number of words in the English language, since neologisms–new words–are coined every day. The Global Language Monitor claims our lexicon will welcome its millionth word by the end of this month; other experts disagree.Whenever it does occur, will the millionth word be something from the business world, like “carpocalypse,” describing the state of the automotive industry? Or from Hollywood, like “momager,” the mother of a celebrity who also serves as business manager? In these stories, we look at our changing language and highlight some of the new words that have entered it.

Read on and you won’t be an ugsome noob.

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The Economist Predictions for 2009 Preview:

English Marks a Million

Listen to the segment on Morning Edition

Save the Date: English nears a milestone (Christian Science Monitor)

News Forcaster: When will English pass 1 million words?

Current forecast: after 3/30/08 and before 4/30/08 (45% chance)

A Contrary View of the Million Word March

ENGLISH AND ITS ODDITIES ; The word factory keeps producing

The Million Word March in Smithsonian Magazine

THE WORLD IN WORDS: Top Words of 2008

Essay: The Number of Words in the English Language

There are many things in the Universe that can never be precisely measured but that doesn’t stop Humankind from attempting to take their measure.

For example, there are on the order of:

  • 7,000 human languages and dialects (6,912 to be precise);
  • About 50,000 ideograms in the various Chinese dialects (though countless more words);
  • About 100,000,000,000 stars in the Milky Way galaxy (and some 100,000,000,000 galaxies in the universe);
  • Over 35,500,000 residents of California;
  • And then there are 10 raised to the power of 72 atomic particles in the universe; that is, precisely:

10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,

000,000,000,000,000,000,000,000 atomic particles;

  • There are fewer than 100,000 words in the French language;
  • There are some some 6.5 billion folks on the planet; (and about 20 billion that have ever walked upon the Earth);
  • Fewer than 20,000 different words in the Bible, (actually, 12,143 in the English, 783,137 total in the King James Version, 8,674 in the Hebrew Old Testament, and 5,624 in the Greek New Testament);
  • And 24,000 differing words to be found in the complete works of Shakespeare, about 1,700 of which he invented.

Finally, if you emptied all the water out of Lake Tahoe and spread it evenly over all of California it would be about 14 inches deep, Not that anyone would ever attempt to do so. Or actually care.

Which brings us to the number of words in English.

The central idea of writing is, of course, the idea. Ideas by their very nature are wispy sorts of things. This being so, you can’t grab an idea and do with it what you will. Rather the best for which one can hope is to encapsulate the idea and preserve it for time immemorial in some sort of ethereal amber. We call this amber, language; the basic building block of which is, of course, the word. (We are speaking now as poets and not as linguists.)

As such, writers of English have the good fortune of having hundreds of thousands of words from which to choose. When you think of it, the English language writer always has at least three words for any idea, each rooted in the Latin, the Germanic or Saxon tongues, and the Greek. Think of a word for human habitation: city, town, metropolis, and so on. And that’s just the start. In the English-speaking world we also owe a heavy debtto Algonquin, and Hebrew, and Malay (ketchup anyone?) and Maori, and Zulu and Hmong among a multitude of others. I think you can spot the beginnings of a trend here.

And then there is the entire realm of ”jargon,” scientific and otherwise, those specialized patois or vocabularies known only to those in specific fields. Computer-related jargon is multiplying at an extraordinary rate. And since English has become the lingua Franca of the Internet, English words are being created and non-English words co-opted at an ever-quickening pace.

Scientists estimate that there are approximately 10,000,000,000 neurons in a typical human brain. Each of these neurons can theorectically interconnect with all the rest.

This being so, the number of interconnects within a single human brain is greater than the entire number of atomic particles in the universe.

If you equate these interconnects to ideas, or even thoughts, the number of potential words needed to express them is, indeed, staggering on the order of billions and billions of trillions.

This being said, I now unequivocally state that as of the 10th day of June in the year 2009 AD (or CE, whatever your preference), we estimate that there were some 1,000,000 words in the English language, plus or minus a handful.

Choose well among them.

PJJP

Austin, Texas, USA

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Harvard Captures Top Politically (in)Correct Word of the Year Award

Nov.22,2016

Global Language Monitor’s Ninth Biennial List of Top Politically (in)Correct Words for 2016 and 2015

“House Masters” No More

Follows the lead of Los Angeles County Purchasing Department in 2004.

Austin, Texas, 2016 — Harvard University captured the Top Politically (in)Correct Word of the Year Award in the Global Language Monitor’s Ninth Biennial List for 2016 and 2015.

Harvard won the award for supplanting the ancient and honored title of “House Master” for the rather amorphous yet politically neutral title of ‘faculty dean’. Harvard undergraduates live in residence dorms called ‘houses’ modeled on the colleges of Oxbridge and other Medieval European universities.

Of course, when Faculty of Arts and Sciences dean Michael D. Smith announced the change, he responded to criticism that the change reflected a misunderstanding of the word “master” as possibly connected to America’s history of slavery, Not so, he contended. “None of these [contentions] could be farther from the truth”. Nota Bene: Harvard’s motto is a single word ‘Veritas,’ Latin for Truth.

The unanswered question remains, what, if anything, the university plans to do with the more than 4,000 masters degrees awarded at Harvard’s 365th Commencement on May 26, 2016, let alone the tens of thousands awarded over the last three centuries.

Of course, the Harvard administration’s decision was not without precedent, it followed the actions of the Los Angeles County Purchasing department. In computer terminology, “master/slave” refers to primary and secondary hard disk drives. But a Los Angeles County purchasing department told vendors in late 2003 that the term was offensive and violated the region’s cultural diversity. The county’s department of affirmative action undertook a hunt to replace it on software product packaging. After a public uproar, the county backed down. Payack said that while the incident took place in late 2003, the debate about it continued into 2004.

“We label these words and phrases Politically (in)Correct because of the fierce debate they often stir and incur,” said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor. “People spanning the political spectrum can find the phrases politically ‘correct’ or ‘incorrect’ depending on their particular views”.

To see the Top Trending Words of 2016 thus far go here.

Microaggression, in its Various Manifestations, was the Top Word for 2015 To see all the Top Words of 2015 Click here.

The University also placed a plaque naming four slaves who labored for two of its presidents some of its buildings in the 17th and 18th centuries. The plaque ‘honored’ four people: Titus, Venus, Juba, and Bilhah. No surnames were ever recorded, while first names were adopted from those used in imperial Rome. Bilhah was listed in the President’s journal as a “Negro Wench”.

In a related case, a Harvard Law School committee proposed to retire the school’s shield (crest) that was adopted in 1936. The contention was that it was modeled on the family crest of the slave-holding Royall family. The Royall family endowed Harvard’s first professorship of law.

The shield, itself consists of a stylized Veritas written on three books with three sheafs of wheat. The connection to slavery is nowhere implied.

Historical Note: After slavery was outlawed in Massachusetts, the school continued to prosper from the mills throughout New England that used the cotton which the slaves produced as well as the oils obtained from the near extinction of the whales, as well as the land appropriated from the local native American tribes.

Meanwhile, dozens of colleges and universities around the country experienced disruptions about historical associations to slavery and crimes against Native Americans.

The Top Politically (in)Correct Words of 2015 -2016 follow:

  1. Harvard University changed the titles of the leadership of it Residential System ‘Houses’ from ‘Masters’ to ‘faculty deans’.
  2. Harvard Law School is dropping the design of its ‘shield’ because it was based upon that of the slave-holding Royall family.
  3. Non-binary — A legal term for a gender identity between male and female.
  4. Cisgender is a newly popular term for one whose gender identity matches their sex.
  5. Gettysburg College shows a video to incoming first-year students “who identify as male” (freshman) on “toxic masculinity”.
  6. According to 35 Dumb Things Well-Intended People Say: complimenting someone as being well-spoken.can be taken as a micro-aggression.
  7. A sign at Pomona College:advised students to “acknowledge your privilege” and “apologize if you’ve used words like “sassy”. Additionally, the sign claims that all white people are racist. “Understand that you are white, so it is inevitable that you have unconsciously learned racism,” states the poster. “Your unearned advantage must be acknowledged and your racism unlearned.”
  8. Indigenous People’s Day—which serves as a counter-celebration to Columbus Day in order to celebrate Native American culture and history—has steadily increased in popularity since its founding in the 1990s, with major cities, such as Portland, Oregon, and Minneapolis, and the state of Alaska. Brown Unversity faculty members endorsed a student suggestion to rename Columbus Day as Indigenous Peoples’ Day. The idea took a quarter of a century to arrive at the Ivy League university.
  9. The Patriarchy as a governing societal structure is to be questioned on all levels.
  10. Amherst College is dropping the “Lord Jeff (rey Amherst)” nickname because of Lord Jeffrey’s ties to eradication efforts kill Native Americans by distributing smallpox-contaminated blankets to them. There has been no word of changing the name of the college, itself.

    These Politically (in)Correct words are automatically nominated to Global Language Monitor’s 17th Annual Word of the Year #WOTY announcement for Global English at year’s end.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For More Information email info@languageMonitor.com.

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An Outsider’s Path to Victory was Foreseeable from the Start

Nov.8,2016

Why the Outsider Won

GLM has been tracking the Outsider since at least 2006

This article is an accounting of the Global Language Monitor’s public record of the rise of the underlying forces that have disrupted long-held economic theories and political assumptions. These forces recently culminated in the election of what we are calling The Outsider to the presidency of the United States. We are citing published accounts only (The Hill, New York Times, BBC, NPR) to highlight the predictive ability of our Trend Tracking and Narrative Tracking technologies. We are updating this article daily, extending the story in chronological order. We are presently citing the underlying forces in the run-up to the election of Barack Obama that presage the events of 2016.

In the meantime, if you would like an interview or any additional information, please call 001.512.801.6823 or reach out to us through email at info@LanguageMonitor.com.

Austin, TEXAS, November 8, 2016 — Though there appears to be great shock around the world that an ‘outsider’ has actually captured the White House, to this organization an Outsider’s path to victory was foreseeable from the start. — actually at least since 2006. It was five years earlier that China had been admitted into the fellowship of the world’s major trading blocks and by ‘06 it was as if the West had been struck by a five trillion (then twelve-trillion, now fifteen trillion-) dollar rogue asteroid that both astronomers and economists had missed.

Since that time, the economies of the West have witnessed entire industries being destabilized, shackled and shuttered. And before anyone truly understood the true economic implications, vast areas of once thriving cities, states, and regions had been transformed into seemingly post-apocalyptic wastelands.

There is a particular type of nuclear weapon that is seldom mentioned because it is considered an especially hideous — the neutron bomb. The sole purpose of the neutron bomb is to destroy any and all forms of life while leaving the man-made infrastructure (factories, hospitals, schools and the like) untouched and in place.

A quick imaginary flyover of the US reveals burned out factories of Detroit, the abandoned steel mills of the Allegheny and Ohio Valleys, the shuttered coal mines in the hidden hollows (and the mountain-topped towns) of Appalachia, the empty Main streets opioid-addled and addicted towns of New England will help you assess the devastation wrecked by a neutron bomb for yourself. (See A Recession Neither great Nor Small published in TheHill.)

Western History has long celebrated the decency of the common man from the amphitheaters of Athens, to the fisherman-disciples of Jesus, the Noble Savage of the Enlightenment, the citizens of the Founders, and the proletariat of the New Socialist Man. Now, when the millions of the dispossessed cried out in anguish and pain, they were decried as out-of-step with the post-Modern world, as racists, as Luddites, and uneducable. You will not find any contemporary Aaron Copeland, dare writing and performing a new “Fanfare for the Common Man,” without being hooted off the stage.

And yet some wonder why since the turn of the century there has been a swelling undercurrent, a seething restlessness, a mostly hidden wellspring of anger, vitriol and disappointment making its way through the body politic. All too often, this undercurrent was dismissed as irrelevant, inconsequential and certainly not worthy of serious consideration, let alone study.

In 2016 the West is experiencing a populist uprising, not seen since the barricades, protests, riots, and assassinations of 1968, though this cycle is decidedly more peaceful, with the anger, rage and frustration thus far, channeled through the ballot box.

At first observers had the luxury of blaming this undercurrent on forces outside an individual’s control: 9/11, the Iraq War, G.W. Bush (and Dick Cheney), the Global War on Terrorism and the elusive Osama bin Laden, the Housing Bubble, Lehman Brothers, and the beginning of the Great Recession, which was actually just another manifestation of the Global Economic Restructuring.

At the time, the election of Barack Obama was heralded as a full stop in History, a break with the past, the dawn of a new post-racial era, certainly in the US, if not the world, even as an avatar of a new age. But trouble was brewing, as GLM, seeming alone had picked up, (See Trend: Disillusionment, Anger & Outrage on the Rise Since Obama’s Inauguration.)

*****

Paul JJ Payack, President and Chief Word Analyst said at the time that “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months. (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”

Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’. In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003. (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)

In a related study Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks. In particular, the word was used in association with the AIG bonuses, which had recently been distributed.

GLM examined the global print and electronic media for the seven days after the following events: the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.

*****

GLM’s analysis shows that these undercurrents of Disillusionment, Anger & Outrage on the rise Since Obama’s Inauguration.could be found in earlier data, underscoring the strength and significance of the find.

Now, some eight years into the ‘new era’ the news has been full of various elites’ recriminations about how they got it so wrong. These apologia have been characterized as revelations, surprises, astonishments, and/or mis-measurements. Translation: the measuring of data no longer meaningful, undergirded by assumptions about a world that no longer (If it ever) existed.

The Global Language Monitor has been tracking the disruptive undercurrent that has been seething beneath the surface of the 21st century, theories, speculations, and statistical analysis since the housing crisis — two years before the first Obama Inauguration.

GLM charted the meteoric rise of the charismatic and charming political star, we also tracked the burgeoning undercurrent that followed from the crash of the Housing Bubble and only gained momentum with the fall of Lehman Brothers, and ensuing financial dislocation, the Global Economic Restructuring, from which the economy has yet to recover. Clinging to their outdated surmises, theories, and premises, the old guard is insistent on defending their numbers ad absurdia. Yes, the number of jobs has approached pre-great recession levels, however, they fail to admit that two part-time jobs do not equate two pre-great recession (or even one) pre-recession full-time jobs.

Now that the pundits have missed the ongoing electoral tsunami in 2016, for much the same reasons they missed the political rage, and anger boiling beneath the surface that has resulted in the ‘Outsider, phenomenon’.

Now, reading the accounts of the various experts, pundits and luminaries on how they ‘missed’ the Outsider phenomenon, is a study in how an isolated group of highly educated, intelligent, yet like-minded individuals, can create a sort of bubble that contains the only the things they expect to see and only those words they expect to hear. All else is cast as non-logical, ignorant, inconsistent, and most certainly not worthy of consideration. In this regard the last ten years read almost like a Harvard B-School Case Study.

The premise of our research is that economists and politicians were and unfortunately continue to use are missing the essence of the profound worldwide economic transformation that has been underway for quite some time. Unfortunately, this economic restructuring will continue unabated far into the future, unless and until the new economic reality is no longer constrained by this profoundly limited vision.

To date the facts have borne out our original assumptions:

  • The economy is not behaving as expected because were, are using outdated tools that need to be rethought.
  • Since we are using outdated tools and tracking systems,we continue to measure the economy as if it were the Reagan or Clinton years.
  • The recovery did not mirror previous recoveries in the US, and the traditional manufacturing sector continues to erode.
  • The Global Economic Restructuring has continued unabated.
  • China continues its seemingly inexorable rise; The US and the West continue to struggle.
  • The Lost Decade of Japan has indeed being replicated to varying degrees in the West.

And so it goes into the race for the 2016 Presidential Elections.

Since 2003, the Global Language Monitor has been tracking political trends through Big-Data English language analysis. We do not track pre-determined words, concepts, or names, rather we analyze the LinguaSphere to understand the ongoing global conversation. In this way, all personal, predetermined viewpoints and preconceptions are eliminated, or at least held to a minimum.

In this way, GLM specializes in finding what is not readily apparent or is trending only beneath the surface.

While the world celebrated the oncoming Hope and Change transformation, as did we, GLM also measured the massive undercurrents swirling beneath the surface. We then compared them to the 90 days following the 9/11 terrorist attacks and the 90 days after the launch of Shock and Awe campaign presaging the invasion of Iraq. The results were certainly counter-intuitive, if not shocking:

It is this undercurrent that GLM has been tracking since then that lead directly to the current election cycle.

Every year since then, the underlying conditions for the Middle have deteriorated, while the political pundits obscure reality in order to increase their political fortunes while those of the Middle Class have fallen asunder.

“There is a feeling that the outrage is unprecedented, and the numbers certainly demonstrate the fact. The amount of anger and outrage as ignored by the media is, indeed, unprecedented,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.

To be continued…

In the meantime, if you would like an interview or any additional information, please call 001.512.801.6823 or reach out to us through email at info@LanguageMonitor.com.

To be continued…

In the meantime, if you would like an interview or any additional information, please call 001.512.801.6823 or reach out to us through email at info@LanguageMonitor.com.

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The Impact of Fashion on Presidential Campaigns

Nov.1,2016

The 2016 Pesidential Elections

Read Vanessa Friedman’s Take in the New York Times

Austin, Texas February 1, 2016 The 2016 major-party election candidates provide perhaps as broad a set of individuals as ever assembled for the Quadrennial White House scramble: a brash New Your billionaire, with perhaps another waiting on the sideline, a former first Lady (and senator & Secretary of State), a former high tech CEO, a soft-spoken neurosurgeon, a number of Evangelicals, a pastor, former governors, a hopeful member of a political dynasty, and a handful of minority candidates, among others.

It is a historical truism that a young, tanned, and relaxed John F. Kennedy won his 1960 televised debate with a sickly, sweaty Richard M. Nixon because JFK wore blue shirt and the just released from the hospital, Nixon grew a five o’clock shadow. A follow-up study found that Nixon won the debate among those who listened to the debate on radio, while Kennedy was declared the winner with those who viewed the debate on television.

Kennedy Proved the Victor Over Nixon — on Style Points

Fifty-six years later, in an age where image is key (namely The Optic) thanks to the likes of ubiquitous cell phones (read: cameras), combined with applications with hundred of millions of users (like Facebook, Twitter and Vine), an analysis of each candidate’s sartorial choices is a worthy area of investigation.

So far, we’ve seen Mr. Rubio’s high(er) heals from the mall, Hillary’s expanded palette for her designer pantsuits, Mr. Trump’s loud, outrageous, sometime obnoxious ties, Sanders in his glorious dishevelment, Carly as the avenging CEO warrior from Silicon Valley, Hillary in her ever-the-same, ever changing pantsuits, and the like, and to think that it all officially officially begins today….

Two of the Top Republican Contenders

The Global Language Monitor, annually presents a study of the Top Global Fashion Capitals; in the same manner GLM recently conducted a study of the Major US Presidential Candidates and subjected them to a slightly modified criteria of that which it has used in its Top Global Fashion Capitals ranking.

For our purposes, the candidates sartorial styles were divided into several categories, plus an overall winner that will surprise few. The country is again entering another period of transition. The fact remains that Mr. Obama is leaving office with the same approval rating as his predecessor, GW Bush (hovering around 48%). Again, there is tremendous uncertainty in the land, on all sides of the political spectrum.
And once again, the voting public appears to be fascinated with their shiny, new toy(s): Trump, Sanders, Carson, Rubio, Fiorina, Cruz, etc.

For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.

This is GLM’s first study of Fashion in Politics, though it has been tracking differing issues in politics for about a decade and here and even into the future, here.

The results of the study will be published on February 1, 2016 …here is a Top Level Overview, which will be deconstucted below.

Total Score for Presidential Candidates: This chart will be deconstructrd later on Februry 1.

This Total Scores for Presidential Candidates, of both major parties. This chart provides a top- overview of all seventeen candidates for both the Democratic and Republican parties. Also included are potential candidates who might later enter the fray, such as Michael Bloomberg, Elizabeth Warren, and Joe Biden.

The Candidates that are being tracked follow:

  • Bernie Sanders
  • Carly Fiorina
  • Chris Christie
  • Donald Trump
  • Elizabeth Warren
  • Hillary Clinton
  • Jeb Bush
  • Jim Gilmore
  • Joe Biden
  • John Kasich
  • Marco Rubio
  • Martin
  • Michael Bloomberg
  • Mike Huckabee
  • Rand Paul
  • Rick SantorumTed Cruz

Of course, some half dozen of these candidates will be out of the race in the next several days.

You can find a Brief Sartorial Overview of US Presidents here.

Overall Candidate Fashion Ranking

Overall, Donald Trump outdistances the field, which could be expected for the Trump PR Machine. However, doubling the score of the second grouping of Cruz, Clinton, Christie, Bush and Biden, suggests that he’s gaining a significant number of style points.

The bottom four candodates would normally rate an asterisk (*) but the actual scores, themselves tell their own

This is a very interesting chart with Chris Christie topping the chart, closely followed by Cruz and Trump.

Clinton and Sanders are equally matched which is interesting because Sander’s overall demeanor is that of a wide-eyed, democratic socialist frpm a very small (read: inconsequential) state. Come to think of it that WAS his demeaner for most of his decades-long career.

Interesting to note is Marco Rubio;s middling finish.

Off-the-Rack Ranking

In haute couture, OTR connotes designer styled clothing that are not tailored to the individual.

In American presidential politics, it can mean Bloomingdale, Nordstrom, and Saks, or OMG! Target. Not always a positive connotation.

Pret-a-Porter Ranking

Chris Christie leads Pret-a-Porter. That’s right the Jersey Shore icon actually leads the category but by an incredibly small magin.

Overall Score

Finally, the Overall Score, a composite of all of the the above.

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First Rio Olympics Brand Scorecard: UnderArmour Hot; Samsung and Nike Lead

Aug.21,2016

Under Armour Makes a Splash

Coke Strong

P&G Falters Further

Austin, Texas, Olympic Weekend August 19-21, 2016 — The first Brand Scorecard of the Rio Olympics is in the can, and as usual Michael Phelps, is raking in an unprecedented amount of gold, as are the top Ambush Marketers of the 2016 Summer Games. This according to the Rio 2016 Olympics Brand Scorecard, the on-going longitudinal study by the Global Language Monitor, now tracking its sixth Olympiad. The study tracks the value leaks occurring when the Ambush Marketers siphon off some of the brand equity that by rights belong to the TOP Sponsors who pay hundreds of millions of dollars to secure these rights. GLM believes that fully loaded, TOP Sponsors spend up to a billion dollars per Olympiad to support their sponsorships.

Rio Olympics BAI Scores for Week 1 & 2

According to Paul JJ Payack, president of the Global Language Monitor, “Beneath the glitter and the gold of the Games themselves, the Rio Olympics are plagued by a grim undercurrent of poverty, political malaise, and a failing infrastructure. In the same manner, directly beneath the glamorous, high impact Olympic-themed ad campaigns of the TOP Sponsors, lurk the stealth (and sometimes not so stealth) campaigns of the Ambushers.”

The Global Language Monitor’s Brand Affiliation Index (BAI) tracks the closeness of the relationship between branded entities in this case, the Rio Summer Olympics and its TOP Sponsors. Eighteen months ago the average BAI between and among the Rio Olympics and its TOP Sponsors registered higher than that of the London Summer Games. After the deluge of bad news engulfed the on-coming Games, the BAI tumbled to about half the London levels until beginning to rise, once again, about three months ago.

Rio BAI Change by Percent

Click on the Above Book to Download Now!

TOP Sponsors for RIO

The TOP Sponsors of the Rio 2016 Summer Olympics are: Atos Origin (EPA: ATO), Bridgestone (TYO: 5108), Coca-cola (NYSE: KO), Dow (NYSE: DOW.WD), GE (NYSE: GE), McDonald’s (NYSE: MCD), Omega SA (Private), Panasonic (TYO: 6752), P&G (NYSE: PG), Samsung (KRX: 005930), and Visa Card (NYSE: V).

Top Non-affiliated Marketers

The top Non-affiliated Marketers (NAM) or Ambush Marketers of the Rio 2016 Summer Olympics are: DuPont (NYSE: DD), IBM Global Services (NYSE: IBM), Michelin (EPA: ML), Nike (NYSE: NKE), Pepsi (NYSE: PEP), Philips (NYSE: PHG), Red Bull GmbH (Private), Rolex (Private), Siemens (AG ETR: SIE), Starbucks (NASDAQ: SBUX), Subway (Private), Under Armour and Unilever (NYSE: UL)

About the Study

Download the Study Now!

The 2016 Rio Summer Olympics Brand Scorecard.– GLM’s analysis is part of GLM’s on-going longitudinal study stretching back to the Summer Games in Beijing (2008) and forward to the Winter Games in Beijing in 2022. The study uses GLM’s Brand Affiliation Index (BAI) to track how often brand names are linked to the Olympics in global print and electronic media and social networks. GLM also uses the Entity Affiliation Index (EAI), to track non-branded entities in the same manner. The Zika virus is such a non-branded entity.

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 350,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For more information call +1.512.801.6823 or email: Info@LanguageMonitor.com.

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Zika Virus’ Growing Impact on the Rio 2016 Summer Olympics

Mar.22,2016

First Independent Measurement of the Impact of the Zika Virus on the Rio Games

Impact on the Games Themselves Growing Steadily

Significant Impact on Sponsors Varies by Sponsor

March 22, 2016 Austin, Texas — In the first independant analysis of the impact of the Zika Virus on the Rio Summer Games, the Global Language Monitor (GLM) has found two significant trends:

  • There is a significant and growing impact on the Games themselves, and
  • There is a greater impact on individual sponsors.

This analysis is part of GLM’s longitudinal study stretching back to the Summer Games in Beijing (2008) and forward to the Winter Games in Beijing in 2022. The ongoing study uses GLM’s Brand Affiliation Index (BAI) to track how often brand names were linked to the Olympics in global print and electronic media and social networks.

When tracking non-branded entities, such as the Zika Virus, GLM uses a slightly modified variation of the BAI called the Entity Tracking Index (EAI).

Read the Story Here

GLM Will Track Your Brand Up To and After the Closing Ceremonies, email INFO@lANGUAGEMONITOR.COM or Call +1.512.801.6823.

The graphic below shows the increasing Zika Virus’ Entity Tracking Index (EAI) numbers over the last six weeks.

Below is a different view of the Zika Virus’ Entity Tracking Index (EAI) numbers over the last six weeks.

“Of particular interest is the wide variation found in the EAIs between Major Sponsors.

“When tracking brand equity, the early numbers provide strong indicators of actual performance during the Games, providing a snapshop of the intense battle already being waged between the Official Olympic Sponsors and the Non-affiliated Marketers, also called Ambush Marketers or Ambushers,” said Paul JJ Payack, President and Chief world Analyst of the Global Language Monitor.

“With the EAI, we are masking the sponsors’ numbers at this point, though these are available immediately by subscription to our service by the sponsor.”

Request the EAI analysis for your organization now: info@LanguageMonitor.com or call +1.512.801.6823 .

The customized report is available with individual details for your sponsorship; the report will be delivered to you within 24 hours of receipt of your order.

Zika Virus Impacts Individual Sponsors to Various Degrees

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:

Coca-cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin. Currently GLM is tracking some eleven Non-affiliated Marketers competing against the Top Sponsors, including: IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Unilever, and Subway, among others.

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 350,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For more information call +1.512.801.6823 or email: Info@LanguageMonitor.com

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Nine of 15 Brands Associated with Rio 2016 not Top Olympic Sponsors

Feb.27,2016

New Brand Affiliation Index (BAI) Rankings for RIO 2016 Games

Bridgestone makes a remarkable debut as a Top Sponsor

Nike, though only an Official Supplier, has Clout of Top Sponsor

February 27, 2015 Austin, Texas — Top Olympic Sponsors Coca-Cola, Bridgestone, McDonald’s and GE lead the Marketing Race for the RIO Summer Games according to a new analysis of by the Global Language Monitor (GLM). Among Non-Affiliated Marketers (NAM), the leaders include IBM Global Services, Siemens, and Pepsi — with Starbucks and Red Bull firmly in the mix. Nike, though only an Official Supplier, scored squarely in the midst of the Top Partners. GLM used its proprietary Brand Affiliation Index (BAI) to determine these rankings in the “RIO Olympics 2016 Marketing Outlook,” now ready to order. Overall, nine of the top fifteen positions were held by Non-Top Partners, though three of the top five positions were held by Top Sponsors.

GLM Will Track Your Brand Up To and After the Closing Ceremonies, email INFO@lANGUAGEMONITOR.COM or Call +1.512.801.6823.

Among the surprises for the Top Sponsors were a remarkable debut by Bridgestone, currently besting all Top Sponsors save Coke, a strong showing for Nike, and disappointing showings for Samsung and Panasonic.

The report is an on-going longitudinal study stretching back to London and forward to Tokyo 2020. GLM’s BAI tracks how often brand names were linked to the Olympics in global print and electronic media and social networks.

“The importance of these early numbers cannot be underestimated, since they have been found to be strong indicators of actual performance during the Games, themselves,” said Paul JJ Payack, President and Chief world Analyst of the Global Language Monitor. “In fact, the early numbers show an intense battle for position already being waged between the Official Olympic Sponsors and the Non-affiliated Marketers, also called Ambush Marketers or Ambushers.”

The ‘fully loaded’ cost of a Top Olympic partnership totals as much as $1 billion over the course of each four-year Olympiad.

For the Rio Summer Games 2016 there are eleven Official Top Sponsors: Coca-Cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin. Currently GLM is tracking some eleven

Non-affiliated Marketers competing against the Top Sponsors: IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Unilever, and Subway, among others. GLM tracks all three tiers of Olympic sponsorships and their non-affiliated competitors.

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets. About the Global Language Monitor In 2003,

The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.

Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands. These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others. For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit LanguageMonitor.com.

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Backstory to and Map of the Re-Federated United States, AD 2076

Nov.26,2015

The Back Story to The Re-Federalised United States (RFUS) in AD 2076

Attention: Embargoed until Tuesday, November 3, 2115. Call for exceptions. info@LanguageMonitor.com or 001 512 801-6823

Austin, Texas Federation, November 3, 2115 — As a public service GLM (Galactic Language Monitor, nee the Global Language Monitor) provides this overview on the birth of the Re-Federalised United States.

“The first fifteen years of the 20th c. set the trajectory for the remainder of the century — and beyond.” said Paul JJ Payack, president and Chief Word Analyst, the Global Language Monitor. “This included the seeds of World War, Bolshevism, Communism, German Nationalism, the carving up of the Middle East without regard to societal structures, total warfare, the introduction of weapons of mass destruction, flight, electrification of rural areas, the internal combustion engine, the dependence on hydrocarbon for fuel, Einstein’s first papers on relativity, the arms race, the explosive growth of cities, and so much more.

If the same can be said for the 21st century at the 15 year mark, what trends can we see that will be likely shape the rest of the 21st century, into the 22nd — and possibly beyond?

The ‘Re-Federalists’ convinced the majority of the US electorate to call a Constitutional Convention after decades of hat came to be called ‘the Great Gridlock’.

In the aftermath, the US was ‘re-federalised’ into fourteen ‘Federations,’ the former District was made into a politics-free ‘National Monument’. And the federal government moved into the range of Thomas Jefferson’s early estimates (extrapolated from thirty or forty into some 300,000 employees), who were equally divided among the Fourteen Federations.

The new federations were more politically, culturally and economically united, so the so-called “culture wars” of the 21st C. quickly faded away.

Another interesting note: VanCity and British Columbia, and ScotsLand, of the former United Kingdom were both annexed by the RFUS, without apparent opposition.

This also lit the economic engines of most of the new states, the the US Federation jumped into a sizable lead economically over China, again. However, China re-captured its lead as the world’s top economy later in the 21st c. and into the 22nd.

About the Galactic Language Monitor

Early in the last century, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Silicon Valley is located in what is now the CaliMinor Federation.

For more information, call 1.512/.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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Rewind: Katrina Buzzword Explainer

Sep.5,2015

Originally Published September 7, 2005

In commemoration of the 10th anniversary of Hurricane Katrina making landfall on the city of New Orleans and environs, we are republishing our original report about the impact of the disaster on the English Language.

Media Abounds With Apocalyptic-type References in Coverage of Katrina

Disaster, Biblical, Global Warming, Hiroshima Top List

‘Refugee’ vs. ‘Evacuee’

San Diego, Calif. September 7, 2005. In an exclusive analysis by The Global Language Monitor, the worldwide media was found to abound in Apocalyptic-type terminology in its coverage of the unfolding disaster of Hurricane Katrina in the American Gulf States. Using its proprietary PQI (Predictive Quantities Indicator) algorithm, GLM found the ominous references to include: Disaster, Biblical, Global Warming, Hiroshima/Nuclear bomb, Catastrophe, Holocaust, Apocalypse, and End-of-the-World.

“These alarmist references are coming across the spectrum of print and electronic media, and the internet,” said Paul JJ Payack, president of GLM. “The world appears stunned that the only remaining super power has apparently been humbled, on its own soil, by the forces of nature.”

The global media are mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, apparently in control of a good part of New Orleans, as well as the inability of the authorities to keep their own people fed, sheltered, evacuated, and, even, from dying on the street.

‘Refugee vs. ‘Evacuee’

GLM’s analysis found, for example, that the term for the displaced, refugees, that is usually associated with places like the Sudan and Afghanistan, appeared 5 times more frequently in the global media than the more neutral ‘evacuees,’ which was cited as racially motivated by some of the Black leadership. Accordingly, most of the major media outlets in the U.S. eliminated the usage of the word ‘refugees’ with a few exceptions, most notably, the New York Times.

The September 3 edition of The Times (London) has a story to illustrate the current state of affairs. The head: “Devastation that could send an area the size of England back to the Stone Age.”

The first 100 words sum up the pervasive mood found in the GLMs analysis of the Global Media.

AMERICA comes to an end in Montgomery, Alabama.For the next 265 miles to the Gulf Coast, it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “

According to GLM’s analysis, the most frequently used terms associated with Hurricane Katrina in the global media with examples follow. The terms are listed in order of relative frequency.

  • Disaster — The most common, and perhaps neutral, description. Literally ‘against the stars’ in Latin. Example: ” Disaster bares divisions of race and class across the Gulf states”. Toronto Globe and Mail.
  • Biblical — Used as an adjective. Referring to the scenes of death, destruction and mayhem chronicled in the Bible. ” …a town of 6,800 where corpses lie amid a scene of Biblical devastation”. (The Times, London)
  • Global Warming — The idea that the hand of man was directly responsible for the catastrophe, as opposed to the more neutral climate change. “…German Environmental Minister Jrgen Trittin remains stolid in his assertion that Hurricane Katrina is linked to global warming and America’s refusal to reduce emissions.” (Der Spiegel)
  • Hiroshima/Nuclear Destruction — Fresh in the mind of the media, following the 60th anniversary of the Hiroshima and Nagasaki bombings. “Struggling with what he calls Hurricane Katrina’s nuclear destruction, Mississippi Gov. Haley Barbour shows the emotional strain of leading a state through a disaster of biblical proportions”. (Associated Press).
  • Catastrophe — Sudden, often disastrous overturning, ruin, or undoing of a system. “In the Face of Catastrophe, Sites Offer Helping Hands”. (Washington Post)
  • Holocaust — Because of historical association, the word is seldom used to refer to death brought about by natural causes. ” December’s Asian catastrophe should have elevated “tsunami” practically to the level of “holocaust” in the world vocabulary, implying a loss of life beyond compare and as callous as this might make us seem, Katrina was many things, but “our tsunami” she wasn’t. (Henderson [NC] Dispatch)
  • Apocalypse — Referring to the prophetic visions of the imminent destruction of the world, as found in the Book of Revelations. ” Call it apocalyptic. Whatever you want to call it, take your pick. There were bodies floating past my front door. ” said Robert Lewis, who was rescued as floodwaters invaded his home. (Reuters)
  • End of the World — End-time scenarios which presage the Apocalypse. ” “This is like time has stopped Its like the end of the world.” (Columbus Dispatch)

Then there are those in the media linking Katrina with the direct intervention of the hand of an angry or vengeful God, though not necessarily aligned with Americas enemies. “The Terrorist Katrina is One of the Soldiers of Allah, But Not an Adherent of Al-Qaeda,” was written by a high-ranking Kuwaiti official, Muhammad Yousef Al-Mlaifi, director of the Kuwaiti Ministry of Endowment’s research center. It was published in Al-Siyassa. (Kuwait).

List of Top Ten Hurricanes

Etymology of the Name Katrina > Catriona > Katherine

Top Ten Disasters in US History

The Climate Change Question

Retired Hurricane Names

Future Hurricane Names (Global)

Note: Hurricane Alpha has now been named marking the busiest Atlantic Hurricane season on record … therefore the tropical ‘events’ were named beta, then gamma, delta … and it seemed they would go on through the Greek Alphabet. Here’s the entire Greek Alphabet:

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“Milan” Tops Fashion Buzz of 2015; Kate’s Baby Girl (if and when) currently at No

Mar.4,2015

The Eighth Annual Analysis by the Global Language Monitor

NEW YORK, March 4, 2015 – Milan is the Top Fashion Buzzword for 2015 followed by, Suede, Booty, Kate’s Baby Girl, and Yellow Hues. Rounding out the Top Ten were Blue & White; Plus Size, Gingham, Shirt Dresses, and Trans Models. Wrapping up this year’s list are Denim, Flourishes, Corduroy, Retro Fashion, and Transparents.

Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four. Milan last held the Top Spot in Global Language Monitor’s annual ranking in 2008. Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’. [Update: The recent reports from Milan were not favorable.]

“In a time besodden with violence and horrors perpetrated against women and girls, the world of fashion stands out as a beacon of self-affirming light to celebrate the inherent beauty and dignity of every woman, and her ability transform herself in whatever way she sees fit,” said Rebecca Roman, Manhattan-based Fashion Director for GLM.

Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. in the latest ranking, New York topped Paris and London followed by Los Angeles, Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai. The Top Global Fashion for 2015 will be announced prior to Spring Fashion Weeks in the Fall. For the current list of the Top 50 Fashion Capitals Go here

The Top Fashion Buzzwords of 2015 follow:

Rank, Buzzword, Comment

  1. Milan — Lots of buzz and not all good as it tries to claw its way back to the top.
  2. Suede — Fifty shades of Suede.
  3. Booty — Last year it was underbutt, this year just butt (S/O To Kim K.).
  4. Kate’s Baby girl — A little princess waiting in the wings?
  5. Yellow Hues — Dozens of yellow hues from which to choose: Lemon yellow, marigold, primrose, saffron, vermillion, canary, ….
  6. Blue & White — Edging in on the Black & White.
  7. Plus Size — Models ahead of the curve(s).
  8. Gingham –Not talking about Little House on the Prairie here .
  9. Shirt Dresses — Even sweater dresses..
  10. Trans Models — Transgender Models now making an impact on the Red Carpet.
  11. Denim — This time as dresses.
  12. Flourishes — Fringe, Feathers and Tassels.
  13. Corduroy — Moving well beyond the halls of academe.
  14. Retro Fashion — Hmmm, this year retro moves on to the ’70s.
  15. Transparents — Sheers, and Peek-a-Boos.

Methodology: GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis. The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge. To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Top Fashion Buzzwords of previous years include:

  • All Things New York (2014)
  • London (2013)
  • the Princess Effect (2012)
  • Kate Middleton (2011)
  • Lady Gaga (2010), and
  • Chiconomics (2009)

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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New York Takes Top Global Fashion Capital Title from London, edging past Paris

Feb.2,2015

The Global Language Monitor’s 10th Annual Survey

The Difference between New York and Paris was 0.05% And No. 4? Los Angeles! Yes, LA.

February Fashion Weeks, 2014 New York and Austin, Texas — New York was reclaimed the title of the Top Global Fashion Capital from London, which had held the tile for 2011 and 2012. Paris, which also won the title of the Top Global Fashion Capital for Haute Couture, finished in the No. 2 spot overall. New York and Paris were separated by 0.05%, the closest in the 10-year history of the Global Language Monitor’s survey. In another development, Los Angeles moved into the esteemed Big Four status, moving up five spots from 2012.

Coming Later in 2014: The Global Fashion Capital Institute

Midtown Manhattan

. The rest of the Top Ten included: Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai. Berlin solidified its position, while Antwerp completed it steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten. Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty. “New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry.” said Bekka Payack, New York-based Fashion Director for The Global Language Monitor.

Read Vanessa Friedman for a UK point of view.

“Paris, with the Top Haute Couture ranking, of course has a centuries-long heritage, having invented the very concept, also scored highly in the pret-a-porter category. This year’s rankings also demonstrate the creative energy that is emerging worldwide in terms of fashion as a jobs, income and wealth generator, not to mention the prestige associated with exporting your fashion sense to the world.”

Read About the Top US Fashion Economic Powerhouses in AtlanticCities

. The Top Global Fashion Capital Rankings are listed below, in the format: Position, City, Change from 2012, and comment.

  1. New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
  2. Paris (+2) — The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
  3. London (-2) — London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
  4. Los Angeles (+5) — Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
  5. Barcelona (-2) — Espana, again, places two Fashion Capitals in the Top Fifteen. Barcelona also wins the Top Fashion Capital for Swimwear.
  6. Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
  7. Berlin (+3) — Berlin continues its steady rise moving deeper into the the elite ranks.
  8. Sydney (+7) — Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
  9. Antwerp (+2) — Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
  10. Shanghai (+12) — As China further emerges onto the world stage, Shanghai leads the fashion charge.
  11. Tokyo (+9) — Tokyo made a leap in 2013 that many consider long overdue.
  12. Milano (-4) — Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
  13. Florence (+3) — Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
  14. Madrid (-9) — Still strong in 2013, further cementing its place among the elite Fashion Capitals.
  15. Sao Paulo (-8) — Again, the Queen of Latin American Fashion Capitals.
  16. St. Petersburg (+35) — Russian comes into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising Moscow.
  17. Moscow (+18) — Apparently a rising tide does, indeed, raise all ships as Moscow comes back strong from 2012.
  18. Singapore (+1) — Basically standing in place (and a good place to stand) but now trailing both Shanghai and Tokyo.
  19. Miami (+20) — Miami is, indeed, more than swimwear; and the fashion world apparently recognizes it
  20. Hong Kong (-8) — Down another eight spots this year but still a strong global presence.
  21. Prague (+24) — Prague continues its well-deserved ascension up the Fashion Capital ladder.
  22. New Delhi (+26) — A major move for Delhi, the result of ‘sticking to the knitting’ (its traditional strengths) and focusing on them.
  23. Krakow (+10) — Krakow continues it curious and continuous expansion of influence.
  24. Warsaw (+19) — Warsaw, too, is finding its stride as a major regional player.
  25. Dallas (+21) — The Big D is now the top US regional Fashion Capital.
  26. Melbourne (-5) — Still solid but falling further behind Sydney in the race for the OZ title.
  27. Cape Town (+27) — In a major surprise, Cape Town leaps over Jo-burg or, rather, Jo-burg falls behind the Mother City.
  28. Rio de Janeiro (-11) — Rio, which has the upcoming World Cup and Summer Olympics in 2016, needs to keep pace with Sao Paulo.
  29. Chicago (+21) — The City of Big Shoulders continues to reach out as a global fashion contender.
  30. Buenos Aires (-17) — Buenos Aires’s native-born son, Jorge Mario Bergoglio, has won a major fashion award, as the city itself flourishes as a regional Fashion Capital
  31. Dubai (-3) — A burgeoning global presence and the No. 1 Fashion Capital in the Middle East.
  32. Toronto (+21) — Makes a major move to take the lead in Canada, over Toronto (by one) and Montreal (by 15).
  33. Vancouver (-2) — VanCity is developing its own, distinctive fashion sense, finding admirers the world over.
  34. Las Vegas (-10) — Las Vegas is attempting to build a brand-new fashion infrastructure.
  35. Amsterdam (-8) — Creative impulses continue to flow outward from the Netherlands.
  36. Stockholm (-4) — Stockholm is now the Nordic Fashion Capital, with good reason.
  37. Johannesburg (-19) — Jo-burg, continues in its role as a major regional center influencer.
  38. ienna (-1) — The ancient imperial citadel continues to exert its classic fashion sense.
  39. Bali (-25) — Bali is a serious Fashion Capital for Swimwear, a strong annual contender.
  40. Boston ( 4) — Boston brings a classic sense of traditional American design with flashes of innovation.
  41. Mexico City (+6) — Finding its footing as a major Latin American Fashion Capital
  42. Houston (+7) — One of the three Texas cities to emerge in recent years.
  43. Copenhagen (-13) — Copenhagen and Stockholm continue to contend for leadership in the Nordic World.
  44. Monaco (-19) — Monte Carlo is, well, Monte Carlo.
  45. Mumbai (-7) — Over the last few years Delhi has surpassed Mumbai as the Fashion Capital of the Subcontinent.
  46. Atlanta (+9) — Atlanta, is now the Fashion Capital, as well as the Capital of the New South.
  47. Santiago (-21) — A solid, yet idiosyncratic, fashion presence in the sphere of Latin American Fashion.
  48. Montreal (+4) — An Old World presence in a thriving New World metropolis.
  49. Caracas (-26) — Working hard to maintain its traditional yet advanced fashion sensibilities.
  50. San Francisco (-9) — Continues to thrive as one of the two centers of outre (and odd) fashion in the US.
  51. Abu Dhabi (-11) — There are more vibrant outposts of fashion that are contending to replace Abu Dhabi on this list.
  52. Bangkok (-23) — Bangkok’s fashion reputation reflected the decline of civil order in Thailand
  53. Austin (-11) — The other thriving center of outre (and odd) fashion in the US.
  54. Frankfurt (-18) — Berlin’s towering fashion stature overshadows Franfurt am Main.
  55. Seoul (-21) — The emerging Fashion Capital continues to build on its distinctive sense of Asian style.
  56. The Watch List for 2014 includes: Auckland, Beirut, Jakarta, Kuala Lampur, Tel Aviv, and a number of cities in Africa.Top Fashion Capitals by Region Europe: Paris, London, Rome, Barcelona, Berlin, Antwerp, Milano, Florence, Madrid, Monaco, Amsterdam, Stockholm, Copenhagen, and Frankfurt.India: New Delhi, MumbaiAustralia: Sydney, MelbourneAsia: Shanghai, Hong Kong, Singapore, Singapore, BaliRSA: Cape Town, JohannesburgCanada: Toronto, Vancouver, MontrealIberia: Barcelona, MadridRegional US: New York, Los Angeles, Miami, Dallas, Chicago, Las Vegas, Boston, Houston, Atlanta, San Francisco, AustinThe words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
  57. About the Global Language Monitor This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.
  58. Latin America: Sao Paulo, Rio de Janerio, Buenos Aires, Mexico City, Santiago, Caracas
  59. Mideast: Dubai, Abu Dhabi
  60. Middle Europe: St Petersburg, Moscow, Prague, Vienna, Krakow, Warsaw

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The Heart ♥ Emoji (for love) is Top Word, Pope Francis topped by Ebola as Top Name, “Hands Up, No Shoot” is Top Phrase

Dec.22,2014

Pope Francis Topped by Ebola for Top Name of 2014 (see below)

“Hands Up, No Shoot” is the Top Phrase of the Year of 2014 (see below)

Documenting the year 2014 through English-language word usage

Global Language Monitor’s 15th Annual Survey of Global English

AUSTIN, Texas, December 2014 — The Emoji ideograph for Heart (and Love) is the Top Word for 2014 according to the 15th Annual survey of the English language by the the Global Language Monitor. The Heart and Love emoji, emoticon, and variations thereof appear billions of times a day around the world — across languages and cultures. This is the first time an ideograph has captured Word of the Year honors.

The GLM Word, Phrase, and Names of the Year lists are intended to provide a history of each year since 2000 through English-language word usage.

” Each emoji represents an emotion, expression, or state of mind, or a person, place or thing, so much so, that we see the birth of the AlphaBorg or AlphaBit.” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.

http://learning.blogs.nytimes.com/2014/08/05/test-yourself-emoji/

“The English Language is now undergoing a remarkable transformation unlike any in its 1400 year history — its system of writing, the Alphabet, is gaining characters at amazing rate. These character are ideographs or pictographs that are called emoji and emoticons. There are about a thousand emoji characters now officially recognized by Unicode Consortium, the official keepers of coding that forms the basis of the Internet. They regularly review new suggestions with the next 37 or so being finalized for June 2015. Then the new emoji can be embedded in any number of devices for any number of languages.

“The AlphaBIT now includes letters, numbers, the diacritical marks that compose emoticons, as well as clever electronic solutions that provide real-time access to more than hundreds of emoji.”

GLM’s top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.

Example of Emoji Keyboard

The figure below shows an Emoji keyboard for Apple. When you select the Emoji keyboard, you will see a new key on the bottom row, which looks like an stylized globe.

You click this key to access a number of emoji ideographic menus for differing classes of emoji. In this way the key doesn’t present a single letter, number, or diacritical mark but rather access to hundreds or thousands of emoji.

The following figures show the Top 7 Emojis on a specialized Twitter feed for 24 hours back in June 2014. Fourteen of the Top 100 were heart-based.

At last count there are now some 722 characters, with another 250 being made available during the next year, and 37 more due for approval in June 2015.

The Top Words of 2014 follow.

Rank / Word / Comments

  1. The Heart ♥ Emoji (for love) — The Heart ♥ Emoji (for love) is the Top Word of 2014. Each emoji represents an emotion, expression, or state of mind, or a person, place or thing.
  2. Hashtag — The re-invented pound-sign becomes evermore powerful.
  3. Vape — Smoking an electronic or e-cigarette, shorthand for vaporize, or vaping. Vapers are banned from indoor vaping in New York and other locales.
  4. Blood Moon — Four total eclipses of the moon in eighteen-month span. Some Christians see it as the presaging a “lunar apocalypse”.
  5. Nano — From Greek for dwarf, small; now 1 billionth of a meter, and any number of words surrounding nano technology.
  6. Photo Bomb — Breaking into a ‘pre-arranged” photograph without authorization resulting in often humorous outcomes.
  7. Caliphate — Literally, a land ruled by an Islamic Caliph typically governed under Sharia Law.
  8. (White) privilege — The alleged advantages of having lighter colored skin in a diverse society.
  9. Bae — Term of endearment for one’s object of desire.
  10. “Bash” Tag — Using a hashtag to undermine your frenemies.
  11. Transparency — That state of government openness that is apparently unachievable in the Western World.
  12. Sustainable — The Jimmy Carter of words; keeps getting stronger since it was WOTY in 2006.
  13. Clickbait — A link you just have to click on, though its more of a paid-for bait-and-switch.
  14. Quindecennial — Fifteen year anniversary; 2014 is the quindecinnal of the 21st century.
  15. Comet — Comet 67p has a visitor from the Rosetta Spacecraft.

OK is most understood word in the world, again. See more.

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The Top Phrases of 2014

Rank / Phrase / Comment

  1. Hands Up, Don’t Shoot — Demonstrators’ continued chant after shooting of unarmed suspect in Ferguson, Missouri.
  2. Cosmic Inflation — The explosive growth of the Universe from virtually nothing. OK, there was something nowadays called the Singularity, sized about a billionth of a billionth of an inch. More evidence emerges that the Big Bang is settled science.
  3. Global Warming — The past is prologue here. 15,000 years ago New York City was buried under 5,000 meters of ice.
  4. Climate Change – Add ‘anthropogenic’ warming to this fact: the existence of the Bering Land Bridge 20,000 years ago suggests that the Oceans were some 100 meters lower than today. (That’s about a football field.)
  5. War on Women — In the Islamic state, women and young girls (10 and older) are stolen and then sold into sexual slavery or forced into involuntary marriages. And this after watching the beheading of their husbands, sons and brothers.
  6. All Time High — Many see this all-too-prevalent description of many world markets as more of a warning that a cause for celebration.
  7. Rogue nukes — Sources state that Iran can now assemble a bomb in two weeks. This is going from hypothetical to reality. (If true, International Inspection Effort: Fail.)
  8. Near-Earth Asteroid — Admittedly more of a space rock than an asteroid but it did create significant property damage as well as injuries before crashing into a Russian lake.
  9. Big Data — No 1 on the current High Tech Buzzword list, ushering in a global transformation in how data is processed, analyzed, and transformed into solutions.
  10. Polar Vector — An unusually long-lived Polar Outbreak plunging deep in the Southern territories.

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The Top Names of 2014

Rank /Name / Comments

  1. Ebola — The Ebola Virus Disease (EVD) is a highly contagious, often fatal, hemorrhagic disease. The current outbreak started in West Africa earlier this year and has claimed some 5,000 lives as of this writing.
  2. Pope Francis — The most highly cited name, again. The former Jorge Mario Bergoglio, the 266th Pope of the Catholic Church, born December 17, 1936 in Buenos Aires.
  3. World War One — A conflict from the early 20th century that many historians are beginning to understand as incomplete.
  4. Médecins Sans Frontières — Doctors Without Borders, is a Nobel Peace Prize winning NGO founded in 1971. Heroically, involved in current Ebola epidemic.
  5. MH370 — Malaysia Airlines Flight 370 that disappeared on Saturday, 8 March 2014, while flying from Kuala Lumpur to Beijing, with 239 passengers and crew.
  6. FIFA World Cup — Better known simply as the World Cup, in 2014 won by Germany over Argentina (and heavily favored Brasil).
  7. Ice Bucket Challenge — A popular charity-based fund-raising activity to generate funds for ALS. The stunt involves pouring buckets of water and ice over the heads of the participants.
  8. Crimea — Reminder to Mr. Putin and the history-conscious (and poetically inclined): The Charge of the Light Brigade did not end well.
  9. The Mid-terms — The US national election held during non-Presidential election years, hence the name, Mid-term.
  10. NSA — The National Security Agency of the US collects intelligence through clandestine means of both foreign and (to the surprise of many) domestic sources.
  11. Prince George of Cambridge. 5a. HRH Georgie — Nickname of Prince George of Cambridge, son of ‘Wills and Kate.” Watch this space as a ‘sister?’ enters the family.
  12. Malala Yousafzai — Two years ago named co-name of the Year by GLM, this year the co-winner of the Nobel Peace Prize.The Pakistani girl shot by terrorists for promoting the right to education for girls.
  13. Xi Jinping — “Steady as she goes,” as his term proceeds as China’s paramount leader.
  14. President Obama – ‘Hope and Change’ retreats even further into history as Obama’s second term troubles mount.
  15. Sochi Olympics — The XXII Olympic Winter Games that took place 7 to 23 February 2014, in Sochi, Russia.

Methodology: GLM’s Word of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must meet three criteria: 1) found globally, 2) have a minimum of 25,000 citations, and 3) have the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular professional or social group or geography. The goal is to find the word usage that will endure the test of time.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media (not limited to the English-language-based media), as well as new social media sources as they emerge.

The Top Words, Phrases, and Names since the Turn of the Century

2013:
Top Words: No. 1 ‘404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

2012:
Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

2011:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

2010:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

About the Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture. GLM analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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Top 300 US Colleges and Universities by Internet Media Buzz

Jul.28,2010

Michigan Again Bests Harvard as Top University

UCLA, Texas break into Top Ten

Carleton Beats Williams and Pomona on College List

Austin, Texas, July 29, 2010 – The University of Michigan again edged out Harvard atop the Global Language Monitor’s TrendTopper Media Buzz list of the nation’s Top 300 Colleges and Universities. Notably UCLA and the University of Texas moved into the Top Ten for the first time. In the College category, Carleton College beat Williams and Pomona to notch the Top Spot for the first time. In the Fall 2009 edition, Wellesley came in No. 1.

“The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions,” said Paul JJ Payack, the president of Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”

The Top 25 Universities by TrendTopper MediaBuzz include the following.

Summer/Spring 2010
Rank
1 University of Michigan—Ann Arbor
2 Harvard University
3 University of Chicago
4 University of California—Los Angeles
5 Stanford University
6 Massachusetts Institute of Technology
7 University of Texas—Austin
8 Princeton University
9 Yale University
10 Columbia University
11 Washington University in St. Louis
12 Cornell University
13 University of California—San Diego
14 University of California–Berkeley
15 University of Wisconsin—Madison
16 Pennsylvania State University
17 University of Washington
18 Duke University
19 University of Pennsylvania
20 Johns Hopkins University
21 New York University
22 Virginia Tech
23 University of Virginia
24 University of Minnesota
25 University of Rochester

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For University Rankings Nos. 26 to 162, go here.

The Top 25 Colleges by TrendTopper MediaBuzz include the following.

Summer/Spring 2010
Rank
1 Carleton College
2 Williams College
3 Pomona College
4 Middlebury College
5 University of Richmond
6 Wellesley College
7 Vassar College
8 Union College
9 Cooper Union
10 Hamilton College
11 United States Military Academy
12 Colgate University
13 Sarah Lawrence University
14 Colorado College
15 College of the Holy Cross
16 Pratt Institute
17 Bard College
18 Bucknell University
19 Reed College
20 Drew University
21 Harvey Mudd College
22 Davidson College
23 Occidental College
24 Skidmore College
25 Claremont McKenna College

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For College Rankings Nos. 26 to 150, go here.

The Top Specialty schools listed in their categories as well as overall rank include:

  • Top Engineering Schools: MIT (6 overall, university), The Cooper Union (9 overall, college), Harvey Mudd (21 overall, college), California Institute of Technology (CalTech) (35 overall, university), and Carnegie Mellon University (42 overall, university).
  • Top Online/For Profit Schools: the University of Phoenix (63 overall, university), Kaplan University (124 overall, university) and Capella University (140 overall, university)Top Christian School: Wheaton College, IL (16 overall, college)
  • Top Military Academies: the United States Military Academy (11 overall, college), the United States Naval Academy (26 overall, college), and the United States Air Force Academy (31 overall, college), United States Coast Guard Academy (118 overall, college), and United States Merchant Marine Academy (119 overall, college).
  • Top Art and Design Schools: Pratt Institute (16 overall, college), Rhode Island School of Design (RISD) (51 overall, college), and the School of the Art Institute of Chicago (66 overall, college), California Institution of the Arts (70 overall, college), and Minneapolis College of Art and Design (92 overall, college).
  • Top Music Schools: the Julliard School (39 overall, college), Berklee College (87 overall, college), the Curtis Institute, (108 overall, college), the Cleveland Institute of Music (110 overall, college), and the New England Conservatory of Music (131 overall, college).
  • Top Business School: Babson College (37 overall, college).

The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings. twice a year, with spring and fall editions. Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.

The complete report, including short term and long term change, rankings by state, and complete PQI index is available for $998. For more information, call 1.925.367.7557 or email pjjp@post.harvard.edu

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Obama Narrative 2.0

Jul.23,2010

Out-of-touch moves into No. 1 position over Deficit Spending; Oil Spill tops Health Care Reformer

Austin, Texas, July 24, 2010 – As the political calendar inexorably heads toward the Mid-term elections, the focus on President Obama’s competing ‘narratives’ continue to play out in the media.

Since his Oval Address on the Oil Spill, Obama’s personal narrative is being shaped by forces largely out of his control, such as the on-going Gulf drama. These are how the five most prevalent competing narratives compare, according to Austin-based Global Language Monitor (GLM). GLM has been monitoring the language of politics since 2003.

The ranking of the President’s five most prominent narrative arcs include:

  1. Obama as out-of-touch or aloof – This is up 1200% since the beginning of the year; this is the converse of Hope and Change.
  2. Obama and the deficit — Words linking Obama to deficit have increased some 2500% since the beginning of 2010.
  3. Obama and the Oil Spill — A very fast mover now ahead of Obama as Health Care reformer. Could the completion of the relief well turn this around?
  4. Obama as HealthCare Reformer — Losing steam quickly for the president’s signature achievement.
  5. Obama as the Chicago-style pol — A continued, steady rise in linking Obama to old-style Chicago politics.

“At this point, all five narratives in play are problematic for the president,” said Paul JJ Payack, GLM’s president and chief word analyst. “With the Mid-terms some hundred days away, the president needs a series of (possibly unexpected) positive events to stem this tide.”

Obama Narrative 2.0, the underlying storyline that will largely define the president in the run-up to the Mid-term elections and, possibly, for time remaining in his term. The ‘narrative’ refers to the stream of public opinion captured by blogs and other social media outlets on the Internet, as well as the leading print and electronic databases.

The NarrativeTracker Index (NTI), the first product specifically designed to use social media-based monitoring to better understand the issues driving any particular topic. Because the NTI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic, at any point in time. In addition to the NTI, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the opinions surrounding a single issue.

NTI tracks the ‘narrative’ of a subject, as well as projecting future trajectories for the narrative. The result has several advantages over traditional polls: 1) Immediacy; 2) The lack of any bias that tends to creep into traditional polling, e.g., when individuals answer questions with what they think are the ‘correct’ answers rather than their true opinions; and 3) NTI lets policy and decision makers focus on the true issues driving perceptions and concerns rather than being driven by false and phantom concepts. In addition, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative.

NTI is more effective in capturing the true opinion of the public because it tracks unfiltered keywords in Social Media and other sources, rather than how that opinion is interpreted by the news media or by pollsters.

The NTI is based on the GLM’s Predictive Quantities Indicator™ (PQI™). The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.

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World Cup 2010’s Dubious Linguistic Achievement

Jul.12,2010

Vuvuzela accepted into English language lexicon

Austin, TX July 12, 2010 – The World Cup 2010 was an historical affair in many regards, the a first for the African continent; a first for the South African people and, of course, a first for Spain.

Another perhaps unintended consequence of World Cup 2010 is the acceptance of the word, vuvuzela, into the English language lexicon according to the qualifying criteria established by Austin-based Global Language Monitor.

The vuvuzela are the seemingly ubiquitous brightly colored plastic horns, said to have the potential to inflict lasting hearing loss because of the loudness and pitch of a typical vuvuzela (B flat below middle C, according to the BBC).

“Vuvuzela appears certain to achieve a place (or at least some notoriety) within the ranks of the English language. Vuvuzela has already appeared some 2450 times in a recent search of the New York Times archive,” said Paul JJ Payack, president of the Global Language Monitor. “That is quick a few citations for the ‘first draft of history; even a quick Google search yield over 6,000,000 hits on the term.”

The thresholds to cross into the English Lexicon include 25,000 citations meeting criteria for breadth of geographic dispersion along within a depth of media formats including the Internet, blogosphere and social media along with various formats of print and electronic media. Since 2003, the Global Language Monitor has been recognizing new words or neologisms once they meet these criteria.

The word vuvuzela, itself of uncertain origin. Some think it is related to the summoning horn, the kudu, for African villages. Others speculate it to be derived from an onomatopoeic Zulu word for the sound ‘vu-vu’, or a word for noise making, while many believe it to be ‘township slang’ for shower (of noise).

English gets a new word – thanks to SA

Jul 18, 2010 12:00 AM | By Sashni Pather

The World Cup was historic in a few ways: a first for the African continent, South Africa’s people and for Spain.

WHAT A HOOT: Vuvuzela has won global recognition

Read More

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Healthcare NarrativeTracker Detects Growing Concern about Containing Costs

Jul.7,2010

Keeping Costs Low vs. Rising Costs

..

DALLAS & AUSTIN, Texas, July 7, 2010The Healthcare NarrativeTracker™ has detected a growing wave of concern throughout the nation about containing rising Healthcare costs. The catalyst stems from the new regulations being now written to implement The Patient Protection and Affordable Care Act. At this point the affordability issue is coalescing around the President Obama’s oft-stated pledge that you can keep current Health Insurance plans if you so choose. As M.I.T. health economist Jonathan Gruber recently stated, “It’s unclear that companies will want to have the same insurance plan in 2014 that they have in 2010.”

These facts have not gone unnoticed by the public and are considered by many to be a significant turnaround from earlier analyses, where people took at face value the President’s oft-stated words: “If you like your healthcare plan, you’ll be able to keep your healthcare plan, period.” Obama declared in a speech to the American Medical Association last June, “No one will take it away, no matter what.” In fact, the New York Times recently reported that the government calculates that while 70 percent of small-business plans will remain grandfathered in 2011 that number will drop to 34 percent in 2013. Apparently, even the routine changes that occur every year as employers search for better products can be defined as changing the plan enough to obviate the provision that allows you to keep your current insurance, potentially leading to increasing costs for employer and employee alike.

Subsequent analysis of the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter) has shown that the public is aware of this shift. The results of the Healthcare NarrativeTracker Index™ (NTI™) were reported by OpenConnect, the leading company in event-driven intelligence solutions, and The Global Language Monitor, the media analytics company.

“Policies need to be evaluated by the effect they will have on the cost incurred with their implementation. The economics of healthcare reform need to be based on changes that help pay for themselves rather than make the problem worse. Only by realizing the type of efficiencies that have kept America in the forefront of world economic growth for the past century and a half will we be able to keep costs under current projections. All that is necessary is to summon the courage to make the tough choices ahead,” said Edward M.L. Peters, CEO of OpenConnect and author of The Paid-for Option, which details the methodology that has proven effective in the healthcare industry.

The Healthcare NarrativeTracker has detected rising concern about price increases perceived to be associated with the implementation of yet-to-be written regulations. The public is well-aware of the overall trillion dollar cost of the program, as well as associated costs, such as the so-called ‘Doc Fix’ not directly counted with the Healthcare Reform effort budget.

In the first three months of this year, conversations about keeping the price of insurance low were exceeded by conversations with those concerned about the rising costs of their healthcare by some 40%.

In the same manner, in the first three months of this year, conversations about keeping one’s insurance were surpassed by those about losing their insurance by some 54%. For the first six months of this year, the conversations about keeping one’s insurance were surpassed by those about losing their insurance by some 43% but with volume of the conversations increasing over 11,200%.

In summation, the media discussion resonating throughout the Internet, blogosphere and social media is driving the online discussion and conversations. This is particularly true when such narratives are being driven by articles such as those written by Dr. Marc Siegel who concludes, “the regulations impose a major vise on private insurance, restricting a company’s ability to increase cost sharing (such as coinsurance, deductibles and out-of pocket limits) as well as copayments (“more than the sum of medical inflation plus 15 percentage points or $5 increased by medical inflation”). So it is unlikely that many insurers will be able to remain viable without raising premiums (not restricted by the regulations) or slashing services.”

The NarrativeTracker Index is the first product specifically designed to use social media-based monitoring to better understand the issues driving healthcare reform. Because the Healthcare NTI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. In addition to the NTI, the NarrativeTracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the opinions surrounding a single issue.

The NTI is based on the GLM’s Predictive Quantities Indicator™ (PQI™). The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.

The Healthcare NTI is released monthly. The first analysis completed in May 2010 details the various narratives surrounding Massachusetts Healthcare reform, a healthcare model which has been adopted in the Patient Protection and Affordable Care Act, more commonly known as the national healthcare reform bill.

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How to Describe the Disaster? (LOE)

Jul.4,2010

How to Describe the Disaster?
Living on Earth is an independent media program and relies entirely on contributions from listeners and institutions supporting public service. Please donate now to preserve an independent environmental voice.

For information on how to listen to audio on our website, click here.

Air Date: Week of July 2, 2010
The BP oil disaster is a failure of technology and lexicology. The words that we use to describe the Gulf of Mexico disaster don’t begin to define the scope of the catastrophe. Is it a spill? A gusher? Host Jeff Young tracks the flow of words with Paul Payak from the Global Language Monitor.
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YOUNG: Millions – maybe billions – of words have been written about BP’s runaway oil well. Yet words still fail us—we still lack the right term for what’s happening in the Gulf. So we turn to Paul JJ Payack for guidance. He’s President of the Global Language Monitor in Austin, Texas, where he tracks changes in the language, including the words most often used to describe the oil in the Gulf.

PAYACK: Overwhelmingly, overwhelmingly, the top word is oil spill, which is sort of a disappointment. Many times when you have new events in a language, the language leads the event. You can actually… there are new words that pop up in profusion.

YOUNG: Uh huh.

PAYACK: And, in this case, we haven’t seen that many new words. What we’ve seen is the old way to describe an oil spill. The Exxon Valdez has a crash, spills the oil out, and that’s a spill. But this is different; this is a lot different than a spill.

YOUNG: Because a spill connotes a fixed amount that spilled from a container into where you don’t want it. That’s not what’s happening here at all.

PAYACK: In our case, we’re not talking about a spill, we’re talking about an oil field that’s estimated at 3, 4, 5 billion barrels erupting, but we still refer to it as a spill.

Read More

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The Internet’s Fury Scorned

Jul.1,2010

Obama Oval Office speech analysis provokes unprecedented response

Austin, Texas, July 2, 2010. The first decade of the 21st century has witnessed a great many terrible, sad and historical events, with a few, unfortunately fleeting moments of great joy sprinkled between the dirges. We have done our best to analyze the impact of these events on the global print and electronic media as well as on the Internet, throughout the blogosphere, and now the emerging social media.

After analyzing political speeches for a decade now, as well as all 55 Presidential Inaugural Addresses and transcripts of historical interest (including Washington’s Farewell Address, the Lincoln-Douglas Debates, FDR’s ‘Live in Infamy’ radio address, Martin Luther King’s ‘I have a Dream’ speech) you would think that we had seen and heard everything by now.

However, it wasn’t until our analysis of the President’s Gulf Spill Oval Office address, that we experienced the full force of the Internet’s fury scorned.

And this for an analysis that we considered basically non-newsworthy.

President Obama had given yet another address to the nation. GLM used the same standardized, widely available, language tools that we used to name Obama’s Grant Park “Yes, we can!” victory address as one that ranked with the greatest of presidential orations. Now these same standardized, time-tested tools are being conveniently criticized as of questionable repute.

We were told that our analysis was either ‘bashing Obama’ or ‘excusing Obama’. At the same time, we were either ‘insulting the people’ or ‘insulting the President’. Finally, it was suggested that we were rather transparently calling for the President to ‘dumb down the rhetoric’ so that one and all might understand the superior intelligence of ‘his highness’. Whoa!

Apparently, many readers never got over the headline, missing the actual analysis and what the numbers told us about the speech. Our concern was that our initial headline, Obama Oil Spill Speech Echoes Elite, Aloof Ethos might be considered demeaning to the President. Wrong. It was considered demeaning to everyone on the Left and the Right.

For general information on the readability tests used by GLM, click here.

For scientific literature about readability tests, enter Flesch or readability into the ERIC database.

We were surprised to learn that offense was, apparently, taken in equal proportions by both the Right (Language Expert: If You Didn’t Like Obama’s Oil Spill Speech, It’s Probably Because You’re Stupid) and the Left (Obama Oil Spill Speech Criticized By CNN’s Language Analyst For Not Being Moronic Enough) of the political spectrum. Nevertheless, we were quite amused by The ColbertReport’s send-up of our (and CNN’s) report, which somehow struck a middle chord.

It was also enlightening to see a significant proportion of this criticism to be ad hominem attacks, focusing on ourselves rather than our analysis. (Read FAQ about GLM and Paul JJ Payack here.)

This past December, we encountered fierce criticism from the Chinese government dailies because we named ‘The Rise of China” as the No. 1 news story of the decade. (You can follow the narrative arc of this controversy here. ) But the criticism that accompanied the Obama Gulf Spill speech, was a good bit nastier, indeed.

Our analyses of the three preceding US Presidential elections were praised from many quarters from the New York Times to Nicholas Kristof to NPR to the worldwide media. During the preceding ten years, few alleged political motivation, or denounced the standard language-measurement tools as inherently flawed. In fact, as long as readers basically agreed with the more predictable outcomes, there were few complaints. Here were some of those results: Ross Perot scored the lowest we’ve ever recorded, John F, Kennedy and Ronald Reagan were stars, both Bushes settled in the middle of the middle school years, and Obama’s ‘Yes, we can!’ speech had nearly equivalent numbers to Martin Luther King’s “I have a Dream’ speech and Lincoln’s ‘Gettysburg Address’. So far, so good. We did have a few outliers, such as Sarah Palin achieving quite a high score during her debate with Joe Biden, which was duly noted by New York Magazine and quite easy to explain.

Here’s what we attempted to communicate:

  1. Obama’s speech, though deserving a ‘solid B’ did not live up to his past efforts.
  2. Obama’s most well-regarded speech came in a at 7.4 grade level. This is not talking down to the American people. This is communicating clear and concisely to his audience. This is Obama at his best, communicating with a deft combination of vision, passion and rhetoric.

In fact, our headline for that effort read: Obama’s “Yes, We Can” Speech Ranked with “I have a Dream,” “Tear Down this Wall,” and JFK Inaugural. Rather high praise, indeed.

Our commentary read:

Obama’s “Yes, We Can” speech delivered Tuesday night in Chicago’s Grant Park ranked favorably in tone, tenor and rhetorical flourishes with memorable political addresses of the recent past including Martin Luther King, Jr.’s “I have a Dream” speech, “Tear Down this Wall,” by Ronald Reagan and John F. Kennedy’s Inaugural Address.

“As is appropriate for a forward-looking message of hope and reconciliation, words of change and hope, as well as future-related constructions dominated the address,” said Paul JJ Payack President and Chief Word Analyst of the Global Language Monitor. “Evidently, Obama is at his best at connecting with people at the 7th to 8th grade range, communicating directly to his audience using simple yet powerful rhetorical devices, such as the repetition of the cadenced phrase ‘Yes, we can’, which built to a powerful conclusion.”

Well-regarded, indeed (and well-deserved).

  1. GLM and our predecessor site, yourDictionary.com have analyzed every presidential inaugural since that ofGeorge Washington. The idea was, and continues to be, to look at the presidents’ words in the total historical context of the American presidency.

In 2001, we were quoted as saying,

Our goal was to spot trends that are all to easily overlooked in the political (and all too partisan) passions of the moment” [and continued that our] analysis included patterns of word usage choices, the use of such grammatical constructions as passive voice, the length of words and sentences, the number of paragraphs, and other parameters of language to gauge the content [including] the well-regarded Flesch-Kincaid Reading Scale.

  1. The use of Industry-standard language analytics. The Fogg Index, the Flesch Test, the Flesch-Kinkaid Reading Scale, and many others, are used in all forms of publishing from technical manuals to ensuring proper comprehension levels for textbooks used for various ages and classes. This has been true for more than fifty years.

The reason we choose to use the standard tests and analytical tools was a simple one: to enable the same set of measurements over any period of time. And also that these analyses could be replicated by scholars and historians and journalists the world over.

  1. We use our proprietary tool, the Predictive Quantities Indicator or PQI to measure media analytics, narrative tracking, and TrendTopper Media Buzz, as such we do not use the PQI for this task.

By the Way, here are a few historical precedents;

  • Washington’s Farewell Address of 1796 — 12.0.
  • Lincoln-Douglas debates, 1858 — Stephen Douglas’ seven speeches averaged a 12th-grade level 11.9; Lincoln’s averaged 11.2.
  • President Franklin Roosevelt’s declaration of war in December 1941 — 11.5.
  • Nixon-Kennedy Debates, 1960 — The first nationally televised debates: Kennedy, 9.6 ; Nixon, 9.1.
  • Carter-Ford Debates, 1976 — Carter, 10.4; Ford, 11.0.
  • Carter-Reagan debate — Carter, 12.0; Reagan, 10.7.
  • Reagan-Mondale debates — Reagan, 9.8; Mondale, 8.7.
  • Dukakis-Bush debates of 1988 — Dukakis, 8.9; Bush, 6.7 grade.
  • Bush-Clinton-Perot debates of 1992 — Carter, 8.5, Bush, 6.5, Perot, 6.3.
  • Bush-Gore debate of 2000 — Bush, 7.1, Gore, 8.4.
  • Cheney-Lieberman, V.P. Debate — Lieberman, 9.9; Dick Cheney, 9.1.

And for good measure, Hamlet’s ‘To Be or Not to Be Soliloquy’, Shakespeare, c. 1600, comes in at 10.6.

Now Kathleen Parker has considerably upped the ante when applied readability statistics in her premise about Barack Obama as the first ‘feminine president’ ….

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How Obama lost control of the oil-spill narrative

Jun.24,2010

WORD OF MOUTH: Colleen Ross

Colleen Ross

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The usual key to staying on top in the murky world of politics is to control the narrative. And, by all linguistic accounts, Barack Obama’s control of the oil spill narrative has slipped away.

Lonely warrior. Barack Obama counting tar balls on a Louisiana beach in May 2010. (Larry Downing/Reuters)

In his first prime-time address from the Oval Office recently, Obama attempted to take back the reins by employing warrior-like language.

In his best Churchill impression, he spoke about “the battle we’re waging against an oil spill that is assaulting our shores and our citizens,” going on to vow that “we will fight this spill with everything we’ve got for as long as it takes.”

The president then talked about creating a battle plan as well as the need to develop energy independence and to “fight for the America we want for our children.”

Click Here to Listen to Colleen Ross’ Podcasts

The president then talked about creating a battle plan as well as the need to develop energy independence and to “fight for the America we want for our children.”

In fact, Obama’s rhetoric around America’s biggest environmental disaster has intensified in recent weeks.

Accused of not being angry enough at the company that has still not managed to fully plug a gushing oil well, “No Drama” Obama, as he was once known, is using tougher language and framing the oil spill as an environmental 9/11.

He also uttered the now oft-quoted explanation of why he’s spending so much time talking to experts: So he can “know whose ass to kick.”

Oil-spill enabler

But in this unfolding drama, with a wavering protagonist, a motley crew of characters and a slick, unrelenting enemy, one is compelled to shout in frustration: “Words, words, words!”

Duelling narratives

(An unscientific, comparison)

BP: Use remotely operated underwater vehicles to try to reactivate blowout preventer.

Political narrative: Remotely control response, i.e. let Coast Guard handle it.

BP: Introduce small tube into burst pipe to slow flow.

Political narrative: Introduce oil spill commission and temporarily stop offshore drilling

BP: Drill relief wells, this is going to take awhile.

Political narrative: Drill home the need for relief/compensation (this is going to take awhile)

Therein lies the problem, says language analyst Paul Payack. Words alone mean nothing if they are not backed up by action and, as a result, Obama has lost control of what he wants to say.

“He who wins control of the narrative controls the story in terms of political capital,” says Payack. And at the moment, Obama isn’t doing so well, which could hurt his party in the November mid-term elections.

According to Payack, the most important storyline currently defining the president is “Obama as oil spill enabler.”

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Keep Presidential Speeches Smart

Jun.23,2010

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Medialand

Trevor Butterworth, 06.22.10

Trevor Butterworth is the editor of stats.org, an affiliate of George Mason University that looks at how numbers are used in public policy and the media. He writes a weekly column for Forbes.

If the Gulf oil spill is a national tragedy, the arguments over President Obama’s response to it have descended into a national farce. When former law professors go looking for “ass to kick,” they end up looking like the eponymous hero of Kickass, a nerdy kid copying moves he’s seen in comic books. The difference is that the fictional Kickass was ennobled by failure, which, sadly, is not the kind of outcome open to the President of the United States in matters of national importance.

Obama’s mistake was to respond to the Rock’Em Sock’Em Robots of punditry. The country didn’t want Spock at the helm during environmental armageddon, they protested; the situation demanded a theatrically-appropriate response–as if the presidency was the background music to the movie of our lives, rousing in adversity, compassionate in suffering, a boom box of linguistic effects.

If style is the image of character, you cannot go from the calmest, most judicious intellectual in the room to a Schwarzenegger character in leather trousers and expect to be perceived as authentic. This is why responding to his critics was the wrong thing to do. By following their lame advice, by trying to be someone he isn’t, Obama sounded bathetic.

All of this is an object lesson in how democracy isn’t helped by the media. Just as an analysis of the Katrina response shows that it was a complex systematic failure of government and not a simple fumble by George W. Bush and “heck of a job” Brownie, the Gulf oil spill is not really in the league of a car wreck caused by distracted texting. The very intractability of the problem demands openness, an admission of complexity and a detailed description of solutions that are being pursued. And yet, according to one manufacturer of conventional wisdom, the problem was not that Obama’s White House address on the spill was too simple or vague, it was that it wasn’t simple enough. As CNN reported:

“Obama’s speech may have gone over the heads of many in his audience, according to an analysis of the 18-minute talk released Wednesday by Paul J.J. Payack, president of Global Language Monitor. Tuesday night’s speech from the Oval Office of the White House was written to a 9.8 grade level, said Payack, who gave Obama a ‘solid B.’ His Austin, Texas-based company analyzes and catalogues trends in word usage and word choice and their impact on culture.”

The president’s 19.8 words per sentence apparently “added some difficulty for his target audience.” But 19.8 words is well within the breath of television’s cutthroat culture of political sound bites, which now stands at seven seconds. Indeed, as Elvin T. Lim notes in his brilliant historical and linguistic analysis of presidential rhetoric, The Anti-Intellectual Presidency, the average presidential sentence in recent years (as defined by speeches) has ranged from 15 to 20 words, well within the assumed attention span of the presumptive television viewer.

But now, even this is apparently too difficult for most Americans to follow. It gets worse. Take the following sentence from the President’s speech, “That is why just after the rig sank, I assembled a team of our nation’s best scientists and engineers to tackle this challenge–a team led by Dr. Steven Chu, a Nobel Prize-winning physicist and our nation’s Secretary of Energy.” According to Payack, this is the kind of phrasing that makes the President seem “aloof and out of touch.” It’s too professorial, too academic and not “ordinary enough.” Perhaps the President should just have tweeted “I got smart folks fixin’ to fix the oil spill” and let everyone go back to their regular broadcast fare or communicating with each other in grunts and clicks.

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The Impact of Fashion on Presidential Campaigns

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The 2016 Pesidential Elections

Read Vanessa Friedman’s Take in the New York Times

Austin, Texas February 1, 2016 The 2016 major-party election candidates provide perhaps as broad a set of individuals as ever assembled for the Quadrennial White House scramble: a brash New Your billionaire, with perhaps another waiting on the sideline, a former first Lady (and senator & Secretary of State), a former high tech CEO, a soft-spoken neurosurgeon, a number of Evangelicals, a pastor, former governors, a hopeful member of a political dynasty, and a handful of minority candidates, among others.

It is a historical truism that a young, tanned, and relaxed John F. Kennedy won his 1960 televised debate with a sickly, sweaty Richard M. Nixon because JFK wore blue shirt and the just released from the hospital, Nixon grew a five o’clock shadow. A follow-up study found that Nixon won the debate among those who listened to the debate on radio, while Kennedy was declared the winner with those who viewed the debate on television.

Kennedy Proved the Victor Over Nixon -- on Style Points
Kennedy Proved the Victor Over Nixon — on Style Points

Fifty-six years later, in an age where image is key (namely The Optic) thanks to the likes of ubiquitous cell phones (read: cameras), combined with applications with hundred of millions of users (like Facebook, Twitter and Vine), an analysis of each candidate’s sartorial choices is a worthy area of investigation.

So far, we’ve seen Mr. Rubio’s high(er) heals from the mall, Hillary’s expanded palette for her designer pantsuits, Mr. Trump’s loud, outrageous, sometime obnoxious ties, Sanders in his glorious dishevelment, Carly as the avenging CEO warrior from Silicon Valley, Hillary in her ever-the-same, ever changing pantsuits, and the like, and to think that it all officially officially begins today….

 

Two Top Democratic Contenders: Clinton and Sanders
Two of the Top Republican Contenders
Two of the Top Republican Contenders

The Global Language Monitor, annually presents a study of the Top Global Fashion Capitals; in the same manner GLM recently conducted a study of the Major US Presidential Candidates and subjected them to a slightly modified criteria of that which it has used in its Top Global Fashion Capitals ranking.

For our purposes, the candidates sartorial styles were divided into several categories, plus an overall winner that will surprise few. The country is again entering another period of transition. The fact remains that Mr. Obama is leaving office with the same approval rating as his predecessor, GW Bush (hovering around 48%). Again, there is tremendous uncertainty in the land, on all sides of the political spectrum.
And once again, the voting public appears to be fascinated with their shiny, new toy(s): Trump, Sanders, Carson, Rubio, Fiorina, Cruz, etc.

For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.

This is GLM’s first study of Fashion in Politics, though it has been tracking differing issues in politics for about a decade and here and even into the future, here.

The results of the study will be published on February 1, 2016 …here is a Top Level Overview, which will be deconstucted below.

Total Score for Presidential Candidates
Total Score for Presidential Candidates: This chart will be deconstructrd later on Februry 1.

 

This Total Scores for Presidential Candidates, of both major parties. This chart provides a top- overview of all seventeen candidates for both the Democratic and Republican parties. Also included are potential candidates who might later enter the fray, such as Michael Bloomberg, Elizabeth Warren, and Joe Biden.

The Candidates that are being tracked follow:

  • Bernie Sanders
  • Carly Fiorina
  • Chris Christie
  • Donald Trump
  • Elizabeth Warren
  • Hillary Clinton
  • Jeb Bush
  • Jim Gilmore
  • Joe Biden
  • John Kasich
  • Marco Rubio
  • Martin
  • Michael Bloomberg
  • Mike Huckabee
  • Rand Paul
  • Rick SantorumTed Cruz

Of course, some half dozen of these candidates will be out of the race in the next several days.

You can find a Brief Sartorial Overview of US Presidents here.

 

Overall Candidate Fashion Ranking

Overall, Donald Trump outdistances the field, which could be expected for the Trump PR Machine. However, doubling the score of the second grouping of Cruz, Clinton, Christie, Bush and Biden, suggests that he’s gaining a significant number of style points.

The bottom four candodates would normally rate an asterisk (*) but the actual scores, themselves tell their own

This is a very interesting chart with Chris Christie topping the chart, closely followed by Cruz and Trump.

Clinton and Sanders are equally matched which is interesting because Sander’s overall demeanor is that of a wide-eyed, democratic socialist frpm a very small (read: inconsequential) state. Come to think of it that WAS his demeaner for most of his decades-long career.

Interesting to note is Marco Rubio;s middling finish.

 

Presidential Style

 

 

Off-the-Rack Ranking

In haute couture, OTR connotes designer styled clothing that are not tailored to the individual.

In American presidential politics, it can mean Bloomingdale, Nordstrom, and Saks, or OMG! Target. Not always a positive connotation.

 

 

OTR

 

 

 

Pret-a-Porter Ranking

Chris Christie leads Pret-a-Porter. That’s right the Jersey Shore icon actually leads the category but by an incredibly small magin.

 

Pret

 

Overall Score

Finally, the Overall Score, a composite of all of the the above.

Total Score Presidential Fashion

 

Paris Towers Over World of Fashion as Top Global Fashion Capital for 2015

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The Global Language Monitor’s 11th Annual Survey

Paris nearly doubled Scores of New York and London

Where’s Milano? (No. 6)

Paris Fashion Week, Autumn 2015, New York and Austin, Texas — Paris has stunned New York City toppling it from its one year reign as the Top Global Fashion Capital in the Global Language Monitor’s 11th Annual survey. London remained in the third spot as did L.A.at No. 4.

Rounding out the Top Ten were Rome, Milano, Barcelona, Berlin and Madrid, followed by Tokyo. Currently, there are fifty-six fashion capitals being charted, with a number under watch for 2016. In 2015 GLM added one city to the analysis, Washington, DC, which made a splash, er belly flopped, to No. 53.

EMMY AWARDS RED CARPET DRESSES
Paris redevient la capitale mondiale de la mode
Moving up from No.12 to No.6 word ordinarily send the City’s Fashion Establishment into an ecstatic state. No so, if you are Milano. And especially so if you followed Roma, at No. 5.

Last March, Milano was the Top Fashion Buzzword for 2015 followed by, Suede, Booty, and Kate’s Baby Girl. However, this is a far cry from the Top Global Fashion Capital ranking, where Milano then ranked No. 12. Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’. Recent reports from Milano Moda Donna 2015 were mixed

Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four (with Paris, New York and London). Currently, the No. 4 spot is occupied by LA, which GLM sees as representing the Red Carpet phenomenon.

After an extraordinary two-year reign (2011-2012), London has settled into the No. 3 spot, comfortably behind Paris and New York — for the second year in a row. London also took the third spot in all four major areas of measurement used in determining the annual rankings for the Global Language Monitor.

London Fashion Week Settles Firmly into the No. 3 Spot
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Last year New York topped Paris by less than .05%, the tightest margin ever; this year Paris returned the favor — and then some — by nearly doubling New York’s score. In another first, Paris topped all four categories worldwide.
“In a world torn by war, repression, and the brutal subjugation of women and girls, fashion remains a bastion of self-expression.” said Paul JJ Payack, Chief Word Analyst and president of GLM. “And fashion can be a force for good that can be experienced in a positive manner in every culture and tradition.”
DESIGNER CELEBRITY EVENING DRESSES
Sydney remains strong as Melbourne falters; for the first time New Delhi and Mumbai resulted in a virtual dead heat.
The Global Fashion Capitals for Swimwear were Miami, Barcelona, and Bali.

Barcelona, Berlin and Madrid remain hot as does what we are calling the East Asian Cluster: Tokyo, Singapore, Shanghai and Hong Kong. Seoul remains on the outside, very outside, of the cluster at No. 56.

The Top Global Fashion Capital Rankings are listed below, in the format: Ranking, Fashion Capital, and Previous Position.
Top Global Fashion Capitals 1 to 25
Top Global Fashion Capitals 26 to End
The Watch List for 2016 includes: Abidjan, Accra, Auckland, Beirut, Jakarta, Kuala Lampur, and Lagos.

Top Fashion Capitals by Region

Europe:
Paris, London, Rome, Milano, Barcelona, Berlin, Madrid, Florence, Monaco, Amsterdam, Antwerp, Copenhagen, Stockholm, and Frankfurt.
India:
Mumbai, New Delhi (statistical dead heat)
Australia:
Sydney, Melbourne
East Asia:
Tokyo, Singapore, Shanghai and Hong Kong. Seoul
RSA:
Cape Town, Johannesburg
Middle Europe:
Moscow, Prague, Vienna, St Petersburg, Warsaw and Krakow
Canada:
Toronto, Montreal,and Vancouver,
Mideast:
Dubai, Abu Dhabi
Spain:
Barcelona, Madrid
Latin America:
Sao Paulo, Rio de Janerio, Buenos Aires, Caracas, , Santiago and Mexico City
Regional US:
New York, Los Angeles, Miami, Dallas, Boston, Las Vegas, Chicago, Houston, Atlanta, San Francisco, Austin and Washington, DC
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the eleventh editio