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“It doesn’t matter if you’re speaking to a Harvard intellectual or a Midwestern farmer or a motorcycle gang member,” said Paul J.J. Payack, president of Global Language Monitor, which analyzes trends and language. “Good communication is good communication. . . . ‘I’ve got a Dream,’ all those great speeches are nice, and direct. They use words people understand. They give a big message, but they’re not grandiose.”

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The Stonehenge Watch

The Original Smart Watch

for the Neolithic Smart Set!

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Stonehenge 3

 5,000 Years and Still Ticking!

 



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Paris Towers Over World of Fashion as Top Global Fashion Capital for 2015

Eiffel Tower with Model

The Global Language Monitor’s 11th Annual Survey

Paris nearly doubled Scores of New York and London

Where’s Milano? (No. 6)

Paris Fashion Week, Autumn 2015, New York and Austin, Texas — Paris has stunned New York City toppling it from its one year reign as the Top Global Fashion Capital in the Global Language Monitor’s 11th Annual survey.   London remained in the third spot as did L.A.at No. 4.

Rounding out the Top Ten were Rome, Milano, Barcelona, Berlin and Madrid, followed by Tokyo.  Currently, there are fifty-six fashion capitals being charted, with a number under watch for 2016.  In 2015 GLM added one city to the analysis, Washington, DC,  which made a splash, er belly flopped, to No. 53.

Le Figaro
Paris redevient la capitale mondiale de la mode

 Moving up from No.12 to No.6 word ordinarily send the City’s Fashion Establishment into an ecstatic state.  No so, if you are Milano. And especially so if you followed Roma, at No. 5.

Last March, Milano was the Top Fashion Buzzword for 2015 followed by, Suede, Booty, and Kate’s Baby Girl. However, this is a far cry from the Top Global Fashion Capital ranking, where Milano then ranked No. 12.   Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’.  Recent reports from Milano Moda Donna 2015 were mixed

Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four (with Paris, New York and London).   Currently, the No. 4 spot is occupied by LA, which GLM sees as representing the Red Carpet phenomenon.

After an extraordinary two-year reign (2011-2012), London has settled into the No. 3 spot, comfortably behind Paris and New York — for the second year in a row.    London also took the third spot in all four major areas of measurement used in determining the annual rankings for the Global Language Monitor.

London Fashion Week Settles Firmly into the No. 3 Spot
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Last year New York topped Paris by less than .05%, the tightest margin ever; this year Paris returned the favor — and then some — by nearly doubling New York’s score.  In another first, Paris topped all four categories worldwide.
“In a world torn by war, repression, and the brutal subjugation of women and girls, fashion remains a bastion of self-expression.” said Paul JJ Payack, Chief Word Analyst and president of GLM.  “And fashion can be a force for good that can be experienced in a positive manner in every culture and tradition.”
11th Annual Top Global Fashion Capitals Coming in August 2015
Sydney remains strong as Melbourne falters; for the first time New Delhi and Mumbai resulted in a virtual dead heat.
The Global Fashion Capitals for Swimwear were Miami, Barcelona, and Bali.

Barcelona, Berlin and Madrid remain hot as does what we are calling the East Asian Cluster:  Tokyo, Singapore, Shanghai and Hong Kong.  Seoul remains on the outside, very outside, of the cluster at No. 56.

 The Top Global Fashion Capital Rankings are listed below, in the format: Ranking, Fashion Capital, and Previous Position.
Top Global Fashion Capitals 1 to 25
Top Global Fashion Capitals 26 to End
The Watch List for 2016 includes: Abidjan, Accra, Auckland, Beirut, Jakarta, Kuala Lampur, and Lagos.

Top Fashion Capitals by Region

Europe:
Paris, London, Rome, Milano, Barcelona, Berlin, Madrid, Florence, Monaco, Amsterdam, Antwerp, Copenhagen, Stockholm, and Frankfurt.
India:
Mumbai, New Delhi (statistical dead heat)
Australia:
Sydney, Melbourne
East Asia:
Tokyo, Singapore, Shanghai and Hong Kong. Seoul
RSA:
Cape Town, Johannesburg
Middle Europe:
Moscow, Prague, Vienna, St Petersburg, Warsaw and Krakow
Canada:
Toronto, Montreal,and Vancouver,
Mideast:
Dubai, Abu Dhabi
Spain:
Barcelona, Madrid
Latin America:
Sao Paulo, Rio de Janerio, Buenos Aires, Caracas, , Santiago and Mexico City
Regional US:
New York, Los Angeles, Miami, Dallas, Boston, Las Vegas, Chicago, Houston, Atlanta, San Francisco, Austin and Washington, DC
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the eleventh edition of the survey, which was first made public in 2007.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com



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The Mathematical Basis of Yogi-isms

Lawrence Peter “Yogi” Berra, a Hall of Fame catcher during the heyday of the great New York Yankee baseball dynasty of the ’50’s, was known for his interesting way of constructing sentences.  These became widely known as ‘Yogi-isms’.  What has not been previously understood is the mathematical basis of his thought by Paul JJ Payack, chief word analyst, Global Language Monitor.

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No Zuo No Die: Giving Chinglish a Try


Chinglish

Chinese-Canadian Bart Li recently started a course for Chinese businesspeople and others wanting to work in the West in Winnipeg, Canada. The course name? Advanced Chinglish.  The course covers features of Chinglish, the value of Chinglish and so on.

 [Read More.]

 

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Katrina Rewind: September 7, 2005

 – Originally Published September 7, 2005 –

In commemoration of the 10th anniversary of Hurricane Katrina making landfall on the city of New Orleans and environs, we are republishing our original report about the impact of the disaster on the English Language.

Media Abounds With Apocalyptic-type References in Coverage of Katrina

Disaster, Biblical, Global Warming, Hiroshima Top List

‘Refugee’ vs. ‘Evacuee’

San Diego, Calif. September 7, 2005. In an exclusive analysis by The Global Language Monitor, the worldwide media was found to abound in Apocalyptic-type terminology in its coverage of the unfolding disaster of Hurricane Katrina in the American Gulf States. Using its proprietary PQI (Predictive Quantities Indicator) algorithm, GLM found the ominous references to include: Disaster, Biblical, Global Warming, Hiroshima/Nuclear bomb, Catastrophe, Holocaust, Apocalypse, and End-of-the-World.

“These alarmist references are coming across the spectrum of print and electronic media, and the internet,” said Paul JJ Payack, president of GLM. “The world appears stunned that the only remaining super power has apparently been humbled, on its own soil, by the forces of nature.”

The global media are mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, apparently in control of a good part of New Orleans, as well as the inability of the authorities to keep their own people fed, sheltered, evacuated, and, even, from dying on the street.

‘Refugee vs. ‘Evacuee’

GLM’s analysis found, for example, that the term for the displaced, refugees, that is usually associated with places like the Sudan and Afghanistan, appeared 5 times more frequently in the global media than the more neutral ‘evacuees,’ which was cited as racially motivated by some of the Black leadership. Accordingly, most of the major media outlets in the U.S. eliminated the usage of the word ‘refugees’ with a few exceptions, most notably, the New York Times.

The September 3 edition of The Times (London) has a story to illustrate the current state of affairs. The head: “Devastation that could send an area the size of England back to the Stone Age.”

The first 100 words sum up the pervasive mood found in the GLMs analysis of the Global Media.

“AMERICA comes to an end in Montgomery, Alabama.For the next 265 miles to the Gulf Coast, it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “

According to GLM’s analysis, the most frequently used terms associated with Hurricane Katrina in the global media with examples follow. The terms are listed in order of relative frequency.

  • Disaster — The most common, and perhaps neutral, description. Literally ‘against the stars’ in Latin. Example: ” Disaster bares divisions of race and class across the Gulf states”. Toronto Globe and Mail.
  • Biblical — Used as an adjective. Referring to the scenes of death, destruction and mayhem chronicled in the Bible. ” …a town of 6,800 where corpses lie amid a scene of Biblical devastation”. (The Times, London)
  • Global Warming — The idea that the hand of man was directly responsible for the catastrophe, as opposed to the more neutral climate change. “…German Environmental Minister Jrgen Trittin remains stolid in his assertion that Hurricane Katrina is linked to global warming and America’s refusal to reduce emissions.” (Der Spiegel)
  • Hiroshima/Nuclear Destruction — Fresh in the mind of the media, following the 60th anniversary of the Hiroshima and Nagasaki bombings. “Struggling with what he calls Hurricane Katrina’s nuclear destruction, Mississippi Gov. Haley Barbour shows the emotional strain of leading a state through a disaster of biblical proportions”. (Associated Press).
  • Catastrophe — Sudden, often disastrous overturning, ruin, or undoing of a system. “In the Face of Catastrophe, Sites Offer Helping Hands”. (Washington Post)
  • Holocaust — Because of historical association, the word is seldom used to refer to death brought about by natural causes. ” December’s Asian catastrophe should have elevated “tsunami” practically to the level of “holocaust” in the world vocabulary, implying a loss of life beyond compare and as callous as this might make us seem, Katrina was many things, but “our tsunami” she wasn’t. (Henderson [NC] Dispatch)
  • Apocalypse — Referring to the prophetic visions of the imminent destruction of the world, as found in the Book of Revelations. ” Call it apocalyptic. Whatever you want to call it, take your pick. There were bodies floating past my front door. ” said Robert Lewis, who was rescued as floodwaters invaded his home. (Reuters)
  • End of the World — End-time scenarios which presage the Apocalypse. ” “This is like time has stopped Its like the end of the world.” (Columbus Dispatch)

Then there are those in the media linking Katrina with the direct intervention of the hand of an angry or vengeful God, though not necessarily aligned with Americas enemies. “The Terrorist Katrina is One of the Soldiers of Allah, But Not an Adherent of Al-Qaeda,” was written by a high-ranking Kuwaiti official, Muhammad Yousef Al-Mlaifi, director of the Kuwaiti Ministry of Endowment’s research center. It was published in Al-Siyassa. (Kuwait).

List of Top Ten Hurricanes

Etymology of the Name Katrina > Catriona > Katherine

Top Ten Disasters in US History

The Climate Change Question

Retired Hurricane Names

Future Hurricane Names (Global)

Note: Hurricane Alpha has now been named marking the busiest Atlantic Hurricane season on record … therefore the tropical ‘events’ were named beta, then gamma, delta … and it seemed they would go on through the Greek Alphabet. Here’s the entire Greek Alphabet:

Katrina Disaster Buzzword Explainer

San Diego, Calif. September 2, 2005. MetaNewswire. The Global Language Monitorin response to worldwide demand, has created this Hurricane Disaster Buzzword Explainer to help readers understand the many buzzwords, acronyms, and odd turns of phrase that are being employed in relation to the Hurricane Katrina disaster in New Orleans as it unfolds.

GLM’s List is an ongoing compilation, updated daily; we welcome contributions from around the globe.

The current list with associated commentary follows:

Acadians — French-speaking people who were expelled from Nova Scotia exactly 250 years ago and settled in the bayou. Subject of the epic poem, Evangeline, by Henry Wadsworth Longfellow. See Cajun.

Army Corps of Engineers — The USACE is responsible for investigating, developing and maintaining the nation’s water and related environmental resources.

Astrodome — The first enclosed stadium in the US; refugees from the SuperDome will be transported 350 miles to the Astrodome.

Bayou — A slow moving stream or river that runs through the marshlands surrounding New Orleans; home of Cajun Culture.
Big Easy — The nickname for the city of New Orleans, from the laidback lifestyle one finds there.

Breach — Sudden overpowering of a levee, or a floodwall, that allows water to seep or rush in.

Cajun — Literally, Louisianan who descends from French-speaking Acadians, who in 1755 were expelled from Nova Scotia.

Category — The intensity of a hurricane using various measurements including velocity of sustained wind. Categoies range from 1 (weakest) to 5 (strongest). Katrina peaked at Category 5.

Climate Change — The warming of the Earths atmosphere due to natural cycles (politically sensitive; believed to be primarily outside the control of man.) See Global Warming.

Creole — Derives from the Latin creare, meaning “to create.” By the nineteenth century, black, white, and mixed-race Louisianans used the term to distinguish themselves from foreign-born and Anglo-American settlers.

Cyclone — A developing tropical storm, rotating counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere. Often confused with but NOT a tornado.

Eye — The center of the hurricane where the skies are clear and the wind is nearly calm.

FEMA — Federal Emergency Management Agency, branch of the US Homeland Security Department. FEMA coordinates the US Federal government’s response to national disasters.

Floating Casinos — Casinos located along the Mississippi coast bringing an annual average revenue of $2.7 billion a year to that state.

Flood Control — The building of levees, pumping stations, sea walls, etc. to keep a city safe from flooding.

Flood Stage — Flood stage is reached when the water in a stream or river over-tops the banks or levees along the banks.

Flood Wall — Narrow, steel and concrete barrier erected to keep the Mississippi River out of New Orleans.

French Quarter — The original living area of the city, now known for Jazz, Cajun cuisine, and Carnival. Located at the highest point of the city.

Global Warming — In theory, the warming of the Earths atmosphere caused primarily by human use of fossil fuels (Politically sensitive; believed to be primarily in the control of man.) See Climate Change.

Hurricane Names — Hurricanes have been named since 1953. Currently, the World Meteorological Organization maintains the alphabetically sorted list of alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.

Hurricane — A tropical cyclone with a sustained surface wind is 74 mph (118 kmh) or more. A hurricane is called a typhoon in the Pacific Ocean.

Hurricane Scale — See Categories.

Hurricane Season — The hurricane season in the Atlantic runs from June 1 to November 30; in the Eastern Pacific, the season begins on May 15 and ends on November 30.

Hurricane Watch/Warning — An official warning that a hurricane is expected to hit a specific area of the coast with 36 hours (watch) or within 24 hours (warning).

Isobar — Isobars around a cyclone are lines on a map that signify the same barometric pressure.

Katrina — The 11th tropical storm of the 2005 Atlantic hurricane season.

Knot — Wind speed equal to 1.15 Miles Per Hour (MPH) or 1.9 Kilometers Per Hour (KM/HR).

Lake Pontchatrain — Actually, an arm of the sea that borders on New Orleans. Lake Pontchatrain is half the size of the state of Rhode Island.

Levee — Colossal earthen barriers erected to keep water out of the city. Once breeched, levees hinder relief efforts by holding the water inside the city. New Orleans has 350 miles of hurricane levees; they were built to withstand a fast-moving Category 3 storm. Katrina was a Category 4+ storm.

National Guard — Military units organized at the state level to protect the citizens of an individual state.

Norlins — Local pronunciation of the name of the city of New Orleans.

Public Health Emergency — Cholera and typhoid are among the concerns caused by contaminated water.

Pumping Stations — Massive, yet old and inefficient pump houses that would keep any seepage out of New Orleans.

Recovery — To recover the dead after search and rescue operations are complete.

Relief and Response Effort — To provide food, medical supplies and shelter to refuges of a disaster.

Sandbag — Three- to twenty-thousand pound burlap-type containers dropped from Chinook helicopters to plug breaches in levee.

Saffir-Simpson Scale — Used to give an estimate of potential damage and flooding along the coast. Wind speed is the determining factor in the scale. See Category.

Search and Rescue — To search for survivors.

Storm Surge — Sudden rising of the sea over its usual level, preceding the arrival of a hurricane. The Thirty-foot surge on the Mississippi coastline was the highest ever recorded for North America.

Superdome — Home to the New Orleans Saints football team, the Sugar Bowl and numerous professional football championships (Super Bowls).

Tropical Depression — An area of intense thunderstorms becomes organized into a cyclone. Maximun sustained winds reach 34 knots. There is at least one ‘closed’ isobar with a decrease in barometric pressure in the center of the storm.

Tropical Storm — Sustained winds increase to up to 64 knots and the storm begins to look like a hurricane.

Vertical Evac — Vertical evacuation, taking refuge in the top floors of a high-rise building. In this case, this sort of evacuation often proved fatal.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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‘Godzilla El Nino’ Added to English Language Lexicon

Controversy regarding the blooming El Nino in the Pacific

‘Godzilla El Nino’ Added to English Language Lexicon

Austin, Texas, April 17, 2015  The decision by a reputable meteorologist to describe the burgeoning El Nino as a ‘godzilla El Nino’ has been decried by many in the weather community.  The Global Language Monitor, has announced that the phrase has met the minimum criteria  to be recognized in the English Language Lexicon.  After seventy years of the now iconic Godzilla film franchise, the word, according to yourDictionary.com now means:  ‘Anything that is an extremely large or dramatic example of its type’.

The Global Language Monitor since 2003 has been recognizing new words once they meet the criteria of a minimum number of citations across the breadth of the English-speaking world, with the requisite depth of usage on the Internet, in social media, and the global print and electronic media The phrase ‘Godzilla El Nino’ crossed that threshold earlier today.

The controversy began earlier in the week when Bill Patzert of the NASA’s Jet Propulsion Laboratory in California, dubbed the exploding  Pacific Ocean phenomenon, a potential Godzilla El Niño, possibly the strongest since records tracking El Nino development began in in 1950.

God Zilla El Nino 2

For purposes of comparison, GLM examined the parallel usage of the word ‘Frankenstein:  ‘Any creation that slips from the control of and ultimately destroys its creator’.  Both are cited tens of million of times in Google (now Alphabet?) searches with Frankenstein beating Godzilla only by a 6:5 margin.

The name ‘Godzilla,’ according to the creator of Godzilla, Eiji Tsuburaya, was the nickname of a tough-looking employee, ‘Gojira’ that was a combination of  the Japanese words for Gojira are a combination of “gorilla” and “behemoth”. The name ‘Frankenstein’ is taken from Mary  Wollstonecraft Shelly’s novel Frankenstein, the Modern Prometheus (1818). In the novel Dr. Victor Frankenstein is the creator of the ‘creature,’ or ‘monster’ not the monster himself.

Frankenstorm was the name dubbed by Hydrometeorological Prediction Center forecaster James Cisco in 2012.  In a bulletin typically only read by fellow meteorologists Cisco suggested that Hurricane Sandy might transform into a ‘hybrid vortex’ as a sort of ‘Frankenstorm’.  The Frankenstorm, of course, did wreak unprecedented havoc upon the East Coast causing billions of dollars in long-term damage.

“In the same manner that the Frankenstorm far exceeded original forecasts, some fear that the Godzilla El Nino could produce far worse weather than forecast, when adding unprecedented climate change into the mix,” said Paul JJ Payack, Chief Word Analyst for GLM.”

In California history, there have been periods of unprecedented rainfall.  The winter of 1861-62 is a well-documented example.  According to numerous reports, the Central Valley stretching from north of Sacramento to 250 miles south (and approximately 20 miles wide) was completed inundated.  Reports of feet rather than inches of rain were common.  Even Los Angeles reported some 35 inches of rain in a matter of weeks.

Was this the result of a Godzilla El Nino some one hundred years before the phenomenon was scientifically scrutinized?  Researchers now link the ENSO phenomena to various events in world history such as the disappearance of the Maya, helping stage the pre-conditions to the French Revolution, famines in Northern China in the late 19th century, and bleaching of about one sixth of the world’s coral in the last few decades. Recently, a NOAA-sponsored study at Texas A&M suggested suggests a possible link between El Niño and the 1918 flu pandemic.

About the Global Language Monitor​
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley​​by​ ​Paul J.J. Payack on the understanding that new technologies and techniques​ ​were necessary for truly understanding the world of Big Data, as it is now​ ​known. Previous to this Payack was the founding president at​ ​yourDictionary.com​, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative​ ​products and services that utilize its ‘algorithmic services’ to help​ ​worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current​ ​status,​ ​establish baselines, and competitive benchmarks for current intellectual​​ assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher​ ​Education market, high technology firms, the worldwide print and electronic​ ​media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com



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PAC-12 Upsets Big Ten for Top Smartest Reputation After Conference Realignment

 

 

Big Five Football Conferences

 

 

 

 

 

The Rankings:  1. PAC 12, 2. Big Ten, 3. SEC, 4. ACC, 5. Big 12

Austin, TEXAS July 29, 2015 — Some five years after what has come to be known as Conference Realignment, the impact on the academic reputation at highest level of Collegiate Athletics is becoming clear(er). According to an analysis performed using the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th edition, The PAC-12 now is the Top College Conference by Academic Reputation.

As you can see from the chart below, The PAC 12 toppled the Big Ten from the Top Spot, also leapfrogging the SEC and ACC.

 

Top Conf by Academic Rep 2015

Since 2008, the TrendTopper MediaBuzz College Guide has been ranking the nation’s Top 422 Colleges and Universities according to the values of their brands. Almost immediately, the Global Language Monitor, the TTMB publisher, began to see parallels between the value of a school’s brand and its perceived athletic excellence.

In 2012, GLM began a study of all the major football conferences at the time while looking ahead to the future changes then proposed. This was not necessary in 2015, since there are now only five conferences at the highest level of the game that matter:

• The Atlantic Coast Conference
• The Big 10 Conference
• The Big 12 Conference
• The PAC 12 Conference
• The SEC Conference

As before, the Patriot League and the Ivy League, two FCS conferences renowned for their academic prowess, are used as controls.

The analysis also gathered together the schools that have been overlooked by the Big 5 and hope to join one of them in a future paroxysm of conference realignment. The Select Seven schools include: Rice University, Tulane University, Southern Methodist University, University of Tulsa, University of Central Florida, University of Cincinnati, and the University of Connecticut. We treat the Select Seven as a separate conference for ranking purposes.

Highlights of the analysis:

The Biggest Winner 1 – The Pac 12 jumps over the Big Ten, ACC and SEC to the Top Spot. This was not because of the addition of Utah (Net negative) and Colorado (Net positive) with realignment, but rather because of the continuing strengthening of the academic reputation of the original PAC 10 membership. In fact, members of the PAC 12 occupied five of the top eleven spots in the university ranking.

The Biggest Disappointment – The Big 10, always an academic juggernaut only strengthened itself with the addition of Rutgers and Maryland. The addition of Nebraska was a net negative. Nevertheless, the Big Ten fell into the second position, only marginally ahead of the SEC and ACC. Wisconsin, Michigan, Minnesota and Ohio State all finished in the top twenty of the university ranking.

The SEC and the ACC both improved their academic reputations over the last few years with the SEC bolstering its already formidable academic stalwarts with Texas A&M and Missouri. The ACC added two Eastern academic powerhouses in Pitt (founded in 1787) and Syracuse. The addition of Louisville was a net negative. Head-to-head, in the SEC vs. ACC contest, the SEC narrowly secures the win by a whisker with a last second field goal.

The Biggest Loser – The Big Twelve. Losing academic stars Texas A&M, Missouri, and Colorado while gaining West Virginia was a net negative. The Big 12, anchored by UT, a Top 10 academic school, now stands at about a third of the Academic Branding Power of the PAC 12 and Big Ten.

Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the tenth edition of the survey since it first appeared in 2008.

About the Global Language Monitor

The Global Language Monitor is the publisher of the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valleyby Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com



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Elite Private College ‘Brands’ hit by the Backlash Against Elites, Entitlement & Privilege

Winners Appear Across the Spectrum:  Elite Public Institutions, Technical and Specialized Schools

 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition
Austin, Texas, July 20, 2015 — For the first time, the ‘brands’ of elite private colleges have been hit by the backlash against elites, entitlement and privilege. In fact, for the first time, a major shift has been detected in the brand perceptions at the top of the rankings  with elite private universities being pushed further down the rankings by their elite public counterparts.  This according to the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.
MIT, a school remains atop the list with the nation’s Top Collegiate Brand for the second, third, fourth consecutive analysis.
The Elite Private Universities, such as Harvard, Chicago, Stanford, Penn and NYU all lost some brand equity.  In fact, the University of California system took  the No.2, 3 and 4 spots led by UCLA, Berkeley, Davis and  San Diego.
“Over the last several years there has been a mounting backlash against those perceived to be elite, entitled and privileged,” said Paul JJ Payack,  Editor-in-Chief of the TTMB College Guide.
“This is exemplified by the Top 1%, Anonymous and Occupy Movements.  The recent racial tension in Florida, Ferguson, Missouri, Baltimore, and Staten Island and the subsequent “Black Lives Matter” Movement have called further attention to perception of a growing gap between rich and poor or ‘haves and have nots’.
The chorus has been recently joined by reputable analysts such as Malcolm Gladwell, the author of Tipping Point and New Yorker writer, who famously tweeted about a recent $450 million gift to Harvard, “If billionaires don’t step up, Harvard will soon be down to its last $30 billion”  and “After all, Harvard is only the world’s richest university, with an [endowment] that’s larger than the gross domestic products of Jordan, Bolivia, Iceland and about 90 assorted other countries.”

This is the type of near real-time movement that the TTMB was designed to monitor — often representing wider societal trends.   The methodologies of, for example, US News, are designed to monitor factors that change more slowly over time, such as peer opinions and endowment size.  While others are mainly concerned with career-tracking information, and the like.

TTMB 2016 College Guide

Download the PDF Now! ($19.95) 

Kindle Now Available for

Download the Kindle Version Here ($8.38)

These are the Top 25 US Universities for 2015.  The Elite Public Universities that moved up this year are highlighted in light blue.   The Elite Private Universities that lost ground in their Brand Equity are highlighted in taupe.
 
Top 25 Universities

The University of Florida and Florida State University both continued their rise and took the No. 32 and No. 33 spots respectively.  Penn State, which had a resurgence since its football scandal, fell back to No. 52 (from No. 42), suggesting some lingering effects.

In the College Division, Wesleyan University (CT) tops the list of Top US Colleges, supplanting the US Military Academy (West Point).  The School of the Art Institute of Chicago took the second spot, the highest ever ranking from the Art, Design and Music Category.  The College of the Holy Cross (Holy Cross) placed third. Williams and Richmond rounded out the top five.

 The 2016 TrendTopper MediaBuzz College Guide is available by download for immediate delivery.
This is the tenth TrendTopper MediaBuzz ranking over the preceding eight years.  There have now been four different schools taking the top spot Harvard, Michigan, Wisconsin, and MIT.
There are 199 Colleges in the rankings.  These are the Top 40 US Colleges for 2015.
Top US Colleges 1 to 40
New York, California, Massachusetts, Pennsylvania, Texas and Ohio  lead the “Top States for Top Colleges”.  TSFTC details the top universities and colleges foe each state.  (Forty states have Top Schools represented.}
 
Top States for Top Colleges
 
Highlights of  The 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition include detailed analysis of each of these specialty categories:
Specialized Category Leaders
The 222 Top US Universities 1. MIT, 2. UCLA, 3. Berkeley
The 199 Top US Colleges 1. Wesleyan (CT), 2. SAIC, 3. Holy Cross
The Top US Private Universities 1. Chicago, 2. Harvard, 3. Stanford
The Top US Public Universities 1. UCLA, 2. Berkeley, 3. UC Davis
The Top US Private Colleges 1. Wesleyan (CT), 2. SAIC, 3. Holy Cross
The Top US Public Colleges 1. West Point, 2. Annapolis, 3. Air Force
The Top Engineering Universities 1. MIT,  2. Virginia Tech, 3. Georgia Tech
The Top Engineering Collages 1. Harvey Mudd, 2. MSOE, 3. SD School of Mines
The Top Catholic Universities 1. U San Diego, 2. Boston College, 3. Notre Dame. 
The Top Catholic Colleges 1. Holy Cross, 2. Siena College, 3. Willamette
Top Denomination-related Colleges 1. St Olaf, 2. High Point, 3. Muhlenberg
Top Military and Service Academies 1. West Point, 2. Annapolis, 3. Air Force
Top Art, Design, and Music Schools 1. School of the Art Institute AIC, 2. Pratt Institute, 3. School of the Arts, PA
Top Women’s Colleges 1. Smith, 2. Wellesley, 3. Barnard 
Top Historically Black Colleges and Universities 1. Morehouse, 2. Spelman, 3.Rhodes
Methodology:  For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others.  This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum.  The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.  This is the ninth edition of the survey since it first appeared in 2008.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com



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