Ebola-tracker Global Survey: No Hysteria but Plenty of Fear (and Concern)

This is one of a series; for the entire series go here:

Definition of Hysteria and Panic

Little evidence of ‘hysteria,’ ‘hysterical thinking,’ or ‘panic’

October 27, 2014,  Austin, TEXAS — In a TrendTopper MediaBuzz analysis of top global print and electronic media the Global Language Monitor (GLM) has found little evidence of ‘hysteria,’ ‘hysterical thinking,’ or ‘panic’ but an overabundance of the words ‘fear’ and ‘concern’.  The survey was completed on October 21, 2014

“Since President Obama issued his warning on ‘hysteria and hysterical thinking’, the media have taken up the cry, yet there is little evidence of any such reactions actually occurring.” said Paul JJ Payack, President and Chief of GLM. “However, we are seeing a very large uptick in references to ‘fear’ and ‘concern’ — and for good reason since nearly every projection on the course of the epidemic by the World Health Organization, the CDC, and the Administration have proven false.  The American people are seeing a large disparity between what they are being told — and what they see with their own eyes”.

The top findings of the TrendTopper MediaBuzz Study:

  • Neither the words hysteria nor panic were much in evidence during GLM’s 10-day study — except in the media that were cautioning against succumbing to them.
  • The New York Times and Washington Post each mentioned hysteria nearly ten times more than the Dallas Morning News, which sat at the epicenter of the Ebola Outbreak.

Read more

WHO: “No evidence that the epidemic is being brought under control…”

This is one of a series; for the entire series go here:

 

Update: Dallas Healthcare Worker Following Full CDC-recommended Procedures Tests Positive for Ebola….

Who Logo

October 12, 2014 (Updated) Global Language Monitor’s Ebola Tracker, a Language and Logic (LAL) assessment the various announcements, updates and projections issued by the World Health Organization (WHO), the CDC, and the UN focuses on the WHO: Ebola Response Roadmap Situation Report issued on 8 October 2014.

Key Points of the WHO Update:

  1. The past week has seen a continuation of recent trends.
  2. The situation in West Africa continues to deteriorate.
  3. Widespread and persistent transmission of EVD continues.
  4. The reported fall in the number of new cases in Liberia over the past three weeks is unlikely to be genuine.
  5. Troubling, is the deterioration in the ability of overwhelmed responders to record accurate epidemiological data.
  6. There is no evidence that the EVD epidemic is being brought under control.

Read more

Flashback: Malala Yousafzai Named Internet’s Top Name for 2012 …

Malala Yousafzai won the Top Internet Name award in 2012
Malala Yousafzai won GLM’s Top Internet Name award in 2012

Read about it here.

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and here.

NDTV

or here.

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Ebola-Tracker: Many Targets and Deadlines Announced by WHO, UN, and CDC Pass Without Comment

This is one of a series; for the entire series go here:

 

“A medical blitzkrieg across national boundaries”

Ebola-Tracker: Many Targets and Deadlines Announced by WHO and CDC Pass Without Comment

October 2, 2014  Global Language Monitor’s Ebola Tracker, a Language and Logic (LAL) assessment the various announcements, updates and projections issued by the World Health Organization (WHO), the CDC, and the UN are passing without comment.

“The fact that the targets and deadlines are passing is as much a cause for alarm as the fact of EVD spreading in a medical blitzkrieg across national boundaries,” said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor. “In particular, the comments from the the various agencies about their confidence level of halting, containing, and/or controlling the epidemic appear to be losing credibility.”

Key Dates:

April 1: Medical charity Medecins Sans Frontieres (MSF) warns the epidemic’s spread is “unprecedented.” But a World Health Organization (WHO) spokesman calls it “relatively small still.”

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Ebola Worst Case Scenario: 1 Billion cases by August 2015?

This is one of a series; for the entire series go here:

Worst Case Scenario: 1 Billion cases by August 2015

September 24, 2014  Global Language Monitor’s Ebola Tracker’s analysis from the CDC’s Worst Case Scenario: 1 Billion cases by August 1, 2015 with a greater than 50% fatality rate.  The current fatality rate is about 71% according to the CDC.  This is a basic mathematical extrapolation from Atlanta’s Centers for Disease Control (CDC) September 23rd projections that considered Worst Case Scenarios of between 550,000 and 1.4 Million Ebola Virus Disease (EVD) victims by the middle of January.

Key Points:

1.  The current outbreak has already claimed more lives that all previous outbreaks combined.

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Ebola-Tracker: Language and Logic (LAL)-based Assessment of the Ebola Pandemic

This is one of a series; for the entire series go here:

The Ebola-tracker is the Big Data language analysis of the official numbers and updates released by the World Health Organization (and the CDC) and the conversations surrounding the numbers by various  experts in various fields.. GLM’s Analysis is a Language and Logic (LAL)-based assessment of the WHO and CDC numbers.  When projections come from other organizations, they will be noted as such.  As a further cautionary note or caveat, when dealing with real-time numbers and numbers analysis, projections can change in real time.  Since Our purpose is to analyze the 2014 West African Ebola outbreak objectively, without biases or blinders of any sort.  In particular, the goal is to examine the latest thinking on the course, the geographic extent,  and the time to-contain the pandemic.

Ebola Virus Disease EVD
Ebola Virus Disease (EVD)

Key Points: 

1.  The current pandemic has already claimed more lives that all previous outbreaks combined.

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“All Things New York City” are the Top Fashion Buzzwords of 2014

The ​Seventh Annual Analysis by the Global Language Monitor

 

NEW YORK, September 12, 2014 –​ “All things New York” has been named the Top Fashion Buzzword for 201​4, in the Global Language Monitor’s ​seventh annual ranking.  Attitude, Reds, Underbut(t) and Visible Panty Lines (VPL) follow.  Boyfriend Jeans,  Side Boobs, The Kardashian Clan, Robe-style Coats, and Pastels follow.

 

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Read Vanessa Friedman’s Take on the Rivalry

 

All Things New York”, capturing the essence of the New York fashion sense, dominates the 2014 Top Fashion Buzzword list,” said Rebecca Roman, Manhattan-based Fashion Director for GLM. “It is difficult to think of any global fashion trend that does not have a strong presence, if not its origin,  in the New York City.

For the current list of the Top 50 Fashion Capitals Go here

The Top Fashion Buzzwords of 2014 follow:

Rank, Buzzword, Comment

  1. “All things New York” — In 2014 New York stands astride the world of fashion.
  2. Attitude — It’s not just what you wear but how you wear it.
  3. Reds — Big , bold, and bright.
  4. Underbut(t) — Yes, we said ‘underbut(t).
  5. VPL (Visible Panty Lines) — For decades, the idea was to eliminate VPL; VPLs are now in style.
  6. Boyfriend Jeans — Popular but not always fashionable.
  7. Side Boobs — Same as above.
  8. The Kardashian Clan — Same as above.
  9. Robe-style Coats — More bedroom-style in the streets.
  10. Pastels — Appropriate now for all seasons.
  11. Funky Eye Makeup — You know it when you see it.
  12. Earthy Tones — Mixing various earth tones together.
  13. Sneakers — Still popular in all shapes and sizes.
  14. Transparents — Updated Peek-a-boo look.
  15. Sweaters — Particularly Wool, particularly big.

Methodology:  GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis.  The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge.  To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Top Fashion Buzzwords of previous years include:

  • London (2013)
  • the Princess Effect (2012)
  • Kate Middleton (2011)
  • Lady Gaga (2010), and
  • Chiconomics (2009)

 Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. In ​ 2013 New York topped Paris and London followed by Los Angeles (!?), Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.

About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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Shut out at the Emmys, True Detective’s “Time is a flat circle” Wins Top Television Words of the Year Award

11th Annual Analysis by the Global Language Monitor

True Detective

AUSTIN, Texas, Labor Day Weekend, 2014 —  “Time is a flat circle” from True Detective’s Rust Cohle (Matthew McConaughey) are The Top Word(s) from Television that influenced the English language from the 2013-2014 season.   The Top Telewords Awards are announced in conjunction with the Prime Time Emmy awards at the beginning of the Fall television season in the US.  The Prime Time  Emmy Awards were broadcast from the Nokia Theater in Los Angeles on August 25th, on the NBC television network.

This is the Eleventh annual analysis by Austin-based Global Language Monitor (GLM).

“It is a pleasure to announce that the Top Telewords of the 2013-14 season are from the articulate, intelligent (though often dark) scripts of True Detective.” said Paul JJ Payack, President and Chief Word Analyst of GLM.  “This year’s list reflects the outpouring of quality programming from all points on the globe”streaming to billions of ‘endpoints’ around the globe, be they televisions, computer screens, smart phones and/or tablets”.

Following “Time is a flat circle,” were “Bitch” from Breaking Bad,” “Sherlocked” from Sherlock, “Black List” from The Black List, ‘polar votex’ which dominated US network news through the winter, and the “Wreaking Ball” YouTube video of Miley Cyrus.  Rounding out the The Top Ten were “Mortality” from Game of Thrones, “Sochi” from the Winter Olympic programming, “‘scandal” from the 2014 World Cup Brasil, and the “‘Great War” from Downton Abbey.  “Georgie”, from the birth of the British Royal Heir broadcasts was this season’s Bonus Word.

This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Telewords of the 2013-2014 Season follow:

Rank/Word/TV Show/Comment

1.  “Time is a flat circle”  (True Detective) — Rust Cohle’s (Matthew McConaughey) philosophy of life

2.  Bitch (Breaking Bad) — The philosophy of life of Jesse Pinkman (Aaron Paul) philosophy of life
3.  Sherlocked (Sherlock) —  Sherlock’s secret password hidden ‘in plain sight’
4.  Black List (The Black List) — There are many Black Lists in history, few of which surpass that of ‘Red’ Reddington (James Spader) for pure evil
5.  P0lar Vortex (Local weather Forecasts) — Massive low pressure systems that pumped frigid polar air into North America last winter
6.  Wreaking Ball (YouTube) — Massively popular Miley Cyrus video with 600,000,000 hits on You’Tube thus far
7.  Mortality (Game of Thrones) — Be careful not to love ((or even be faintly attracted to) a character;  they just may meet their fate this week
8.  Sochi  (The Sochi Winter Olympics)  — Putin’s Note to Myself:  1. Conquer Sochi, 2. Conquer Crimea, 3.  Conquer Ukraine
9.  Scandal (FIFA World Cup Brasil 2014)  —  The FIFA World Cup just a warm-up to Rio 2016 Summer Olympics
10.  Great War (Downton Abbey) — 60,000 British servicemen killed in a single day is bound to cast a pall over the course of a season
Bonus Word:  Georgie (The Wills and Kate Chronicles, Season Three) — The birth of the British Royal Heir
The Top Telewords of previous years:
2013 — “Twerk” (VMA) Miley Cyrus’s sexually-suggestive gyrations have many precedents in American popular music from Jazz, to the Jitterbug, Elvis’ swiveling hips to hip hop.

2012 — “Adorkable” from New Girl, Big Bang & Modern Family, followed by Shell Shock, Bi-polar, and Dothraki.

2011 – “SpillCam” from the Gulf Oil Spill, followed by Guido (Jersey Shore) and Reality (TV).

2010 – “Royal Wedding” of Kate Middleton and Prince William, followed by Charlie Sheen’s ‘winner,’ and Arab Spring.

2009 – “ObamaVision” — All Obama, all the time, everywhere, followed by Financial Meltdown and the death of Michael Jackson.

2008 – ”Beijing” (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.

2007 – “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.

2006 – “Truthiness” and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.

2005 – “Refugee” from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.

2004 – “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.

About The Global Language Monitor

“We Tell the World What the Web is Thinking.” Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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“Hands Up, Don’t Shoot” and “No Justice, No Peace” and are the Top Trending Phrases of the Year

No Justice No Peace
 
“Hands Up, Don’t Shoot” and “No Justice, No Peace” and  are the Top Trending Phrases of the Year
 

New Haven, CT August 22, 2014 — “Hands Up, Don’t Shoot” and “No Justice, No Peace” are the Top Trending Phrases of 2014according to the Global Language Monitor, which has been tracking major shifts in English language word usage since 2003.  The phrases emanate from the Ferguson, MO, shooting death of the unarmed Michael Brown. Over the last ten days,  protesters shouting “Hands Up, Don’t Shoot” and “No Justice, No Peace”   while holding up their hands in the universal position of surrender, have appeared in cities across the nation, in NFL stadiums, on university and college campuses, and other venues.

Hands Up, Don’t Shoot” and “No Justice, No Peace” have melded into any number of memes as the power of memes has demonstrated an ever larger effect on global communication”, said Paul JJ Payack, president and Chief Word Analyst for GLM.

Hands up, No shoot
 
The Global Language Monitor considers a new word or phrase to have entered the English language lexicon, once it crosses a number of thresholds including appearing a minimum of 25,000 appearances in major print and electronic media, with the requisite depth and variety of publications and geographic breadth.
 

Though both phrases have been around for decades, the events of August 9th and the following protests have been emulated around the nation (and now the world) at a rapid pace.

Some suggest that “No Justice, No Peace” phrasing was first used in relationship to the death of Michael Griffith in Howard Beach, New York in 1987.   Local newspapers reported the phrase,at that time had become a “battle cry”.  Earlier this year, “No justice, no peace” was heard at the George Zimmerman murder trial, held near Orlando, where Zimmerman was acquitted on all counts of the murder of Trayvon Martin.  Many see a strong similarity between the two cases.

In April, The Global Language Monitor announced Emoji to be the top trending word of the year, thus far.

In November, 2013, Austin, Texas-based GLM announced that the Internet error code ’404′ was the Top Word of the Year of 2013.

To see the Top Words of 2013, go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2014 estimate).GLM employs its TrendTracking technologies for global Internet and social media analysis. TrendTopper is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.   TrendTracking Technologies analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.  In 2003, GLM first coined the term ‘ephemeral data’ as an attribute of ever-expanding Big Data. GLM  has launched a number of innovative products and services monitoring the Internet, the blogosphere, social media as well as the top print and electronic media sites.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 



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MIT has a 3-Peat as the Top University Brand; College Rankings from the Consumers’ Point of View

Top 400 US College and University Brands for 2014, 9th Edition, by the Global Language Monitor

Methodology:  For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others.  This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum.  The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.  This is the ninth edition of the survey since it first appeared in 2008.

MIT is the Top University Brand for the Third Year Running

West Point is the Top College Division Brand

Austin, Texas, August 12, 2014  – MIT is the Top US University Brand for the Third Year Running according to the Top 400 US College and University Brands for 2014, 9th Edition, to be released later this week by the Global Language Monitor.  Harvard, which placed No. 2 to MIT for the third straight year, had rejected the idea of adding a ‘trade school’ in the mid-nineteenth century.  That trade school would one day become the Massachusetts Institute of Technology.
Following MIT and Harvard were the University of California, Berkeley; the University of Chicago; and the University of Texas, Austin.  Rounding out the Top Ten were the University of California at Los Angeles; the University of California, Davis, Stanford University, New York University, and Northwestern.
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The University of California, Berkeley took top public university honors,  again.  Some 13 of the Top 25 are now private universities, reversing the score from 2013.
Biggest Movers in the Top Twenty-Five were Dartmouth (+55), Northwestern (+24), and Washington University in St. Louis U (+22).   The biggest positive movement in the last three analyses was made by the University of Minnesota (+57).  Editor’s Note:  There is often some confusion with patronyms of the University of Washington, Washington University in St.  Louis, and the University of Minnesota.   The patronyms are UDub, WashU, and The U, respectively.
There are four different schools taking the top spot in the university division over the last seven years:  MIT, Harvard, Michigan and Wisconsin.  In the college division there are now seven colleges to have taken the top spot since these analyses began:  West Point, University of Richmond, Williams College, Davidson College, Carleton College, Wellesley College, and Colorado College.
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“Tracking schools as brands actually ranks schools from a consumers’ point of view  And using Big Data Textual Analysis allows near real-time updates of an institution’s reputation or ‘brand equity’ using the same techniques used to measure the appeal of any other branded entity, such as luxury automobiles or consumer electronics”, said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “Employing these advanced techniques to analyze Big Data also helps eliminate the built-in biases and arbitrary distinctions of most other rating systems, such as excluding from the rankings online institutions, military academies , design, music, and art schools.”    This is the ninth TrendTopper MediaBuzz ranking over the preceding seven years.
The full report, Top 400 US College and University Brands for 2014, 9th Edition, the  TrendTopper MediaBuzz Rankings is now available for download.  The report features analysis of collegiate brand equity, fallout from scandals, rankings momentum and rankings velocity, and more.
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The Top Twenty-Five US Universities their previous rankings and comments are listed below.

2014 Rank, University,  Last ranking, Comment

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  1. Massachusetts Institute of Technology (1) — MIT claims the title of the Top College Brand for the third year in a row.

  2. Harvard University (2) — Harvard rejected the idea of adding a ‘trade school’ in the mid-nineteenth century so what became MIT was created as a separate entity (Epic Fail).

  3. University of California, Berkeley (5) — Cal beats Stanford in the Big Game, brand-equity edition, once again, but the Cardinal lead the series overall 5-4.

  4. University of Chicago (7) — Michael Jordan’s Chicago Bulls won three NBA titles in a row at the same time that UC was picking up three consecutive Nobel Prizes for Economics.

  5. University of Texas, Austin (8) — More than football, now a globally recognized academic powerhouse (with an endowment growing $1 billion per year).  

  6. University of California at Los Angeles (14) — Big move into the Top Ten College Brands

  7. University of California, Davis (18) — Viticulture & Enology are just the gateway into this world-class university

  8. Stanford University (4) — Always in the Top Ten but not yet recognized as the Top Academic Brand

  9. New York University (15) — Continues seemingly inexorable rise in stature

  10. Northwestern University (34) — Chicago and Boston only cities with two Top Ten Academic Brands

  11. University of Pennsylvania (11) — Penn has hovered around the eleventh spot for some time now. 

  12. University of California, San Diego (19) — Always near the top in federal research funding

  13. University of Washington (13) — Another fine showing for the UDub brand

  14. Columbia University (3) — New York’s Ivy League school is being challenged for its leadership position by recent inroads by Cornell

  15. University of Wisconsin, Madison (16) — Recognized as 2011’s Top College Brand

  16. University of Michigan, Ann Arbor (25) — No.  1 in 2010 and 2009; moving back up the brand rankings

  17. Princeton University (10) — Originally named the College of New Jersey was located in Newark before moving to it present location

  18. Dartmouth College (55 ) — Like Princeton, exerts a global impact from small town America

  19. University of Virginia (32) — Thomas Jefferson’s school is back in the Top Twenty

  20. University of North Carolina, Chapel Hill (23) — UNC is now gaining global recognition

  21. Yale University (6) — One of the Big Three Ivy Institutions

  22. University of Minnesota (20) — Another solid ranking for “The U”

  23. Cornell University (9) — Now challenging Columbia University for Ivy supremacy in New York

  24. Michigan State University (31) — The first land-grant institution now serves as a model for universities worldwide.

  25. Washington University in St. Louis (47) — WashU’s name causes some branding confusion yet its academic brand remains strong

For the full ranking of all the Top 220 US University brands go here.

The United States Military Academy (West Point) is the Top US College Brand for 2014, replacing the University of Richmond which finished as runner-up.  Wellesley College and Amherst College followed.  Rounding out the Top Ten were Williams College, Middlebury College, Vassar College, Babson College, and the Pratt Institute.
West Point completed a remarkable rise over the last three analyses, moving up some 23 spots. Pomona College, out of Claremont, CA, also capped a remarkable run moving up some 22 places.  Pomona’s is the highest finish for a West Coast college since Occidental scored the No. 2 position back in 2011.  Wellesley’s finish was the highest for a women’s college in 2014.   Wellesley remains the only women’s college to have finished No. 1 in any college ranking system, when it took the top spot in 2009.
The US Military Academy, of course, also took top public college honors.   Some Twenty-two of the Top 25 colleges are private institutions.
There are now seven colleges to have taken the Top College Brand spot since these analyses began:  West Point, University of Richmond, Williams College, Davidson College, Carleton College, Wellesley College, Colorado College.
The full report, Top 400 US College and University Brands for 2014, 9th Edition, the  TrendTopper MediaBuzz Rankings is now available for download.  The report features analysis of college brand equity, BAI measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and more.

The Top Twenty-Five US Colleges, their previous rankings, and comments are listed below.

2014 Rank, College,  Last ranking, Comment

  1. United States Military Academy (3) — West Point has the Top Brand among American colleges

  2. University of Richmond (1) — Last year’s No.  1 brand; now a fixture in the Top Three. 

  3. Pomona College (25) —  Highest ranking yet for the Claremont Colleges Star

  4. Wellesley College (4) —  Top College Brand for 2009; only time a women’s school topped ANY college ranking

  5. Amherst College (6) —  Top Little Three comes in as No.  5 Collegiate Brand. 

  6. Williams College (7) —  A $2,000,000,000 endowment goes a long way when building a collegiate brand

  7. Middlebury College (8) —  Moves up one spot for 2013

  8. Vassar College (9) —  Also moves up one spot from 2013

  9. Babson College (11) —  Babson is trending upward with the entrepreneur express

  10. Pratt Institute (10) —  Pratt Institute and Cooper Union always in a tight race; yet again Pratt prevails

  11. Bucknell University (2) —  Now the largest Liberal Arts school in the US

  12. The Cooper Union (12) —  Looks like free tuition might become a thing of the past at The Cooper Union for the Advancement of Science and Art

  13. Lafayette College (18) —  Another Patriot League school on the rise

  14. Colgate University (21) —  Nice move upward for the Hamilton, NY school

  15. Bowdoin College (14) —  Bowdoin was actually chartered by Governor Samuel Adams of Massachusetts (of which Maine was a district at the time)

  16. Swarthmore College (17) —  Some 20% of students at this Quaker-founded school attain PhDs in their fields

  17. Occidental College (15) —  No.  2 Liberal Arts college on the West Coast (following Pomona). 

  18. Bard College (20) —  Doesn’t like College Rankings in general but can’t be excluded as a Top Collegiate Brand

  19. Oberlin College (19) —  First American institution of higher education to include women and Blacks in their regular admissions

  20. United States Naval Academy (13) —  Midship-persons are among the most rigorously trained in American higher education

  21. Barnard College (24) —  One of the original Seven Sisters, Barnard has been ‘associated’ with Columbia since 1900

  22. Rhode Island School of Design (16) —  RISD and Brown have contiguous campuses in Providence, RI

  23. Dickinson College (22) —  Note for its 3:2 engineering program with Columbia, Rensselaer, and Case

  24. Reed College (26) —  Strengthens brand on the fact that Steve Jobs ‘dropped out’ here

  25. Davidson College (27) —  Top College Brand of 2011; Richmond and Davidson are the two top collegiate brands of the South

For the full ranking of all the Top US 200 College brands go here.

Methodology:  For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others.  This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum.  The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.  This is the ninth edition of the survey since it first appeared in 2008.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Today, Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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