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Real Estate Buzzwords

The New York Times:The Power of Words
Features the Global Language Monitor
Sunday, January 29, 2006

Click here.

The Complete Predictive Quantities Indicator (PQI) Data Behind The New York Times Article

Data Change Over Last Six Months (%)

1. Soft Landing, 3862.4%
2. Frothy, 1328.6%
3. Healthy, 221.2%
4. Heating Up, 218.7%
5. Pause, 205.9%
6. Housing Bubble, 191.2%
7. Cooling, 190.0%
8. Resurgence, 174.2%
9. Normalized, 172.3%
10.Melting down, 169.5%
11.Balanced, 153.8%
12.Slow Leak, 66.0%



Change Since 12/31/04 (%)

1. Soft Landing, 4484.5%
2. Pause, 4709.1%
3. Melting down, 3932.7%
4. Resurgence, 3190.5%
5. Frothy, 1099.2%
6. Housing Bubble, 858.8%
7. Heating Up, 727.3%
8. Cooling, 674.6%
9. Healthy, 546.2%
10. Slow Leak, 461.9%
11. Normalized, 334.1%
12. Balanced, 1263.8%

Sorted by 'Raw' PQI

1. Soft Landing, 705.08
2. Pause, 356.27
3. Melting down, 294.40
4. Resurgence, 239.21
5. Frothy, 197.80
6. Cooling, 66.20
7. Housing Bubble, 166.03
8. Heating Up, 58.92
9. Healthy , 45.58
10. Normalized, 24.79
11. Slow Leak, 23.74
12. Balanced, 17.66



Bonus:  Expanded (30+ ) Real Estate Buzzwords Ranked by PQI

1. Soft Landing
Score: 705.08
Comment: No. 1 in all variations of the Index.
25X growth in 6 months.

2. Pause
Score:  356.27
Comment: Wistful "little, temporary pause".

3. Melting Down
Score:  294.40
Comment: Things were not melting in '04.

4. Resurgence
Score: 239.21
Comment: No need to re-surge in '04.

5. Triple-mint
Score: 202.85
Comment: Inflated from 'mint condition'.

6. Frothy
Score: 197.80
Comment: Catching on quickly from small base.

7. McMansion
Score: 181.57
Comment: Huge House on Small Plot.

8. Cooling
Score:  66.20
Comment: Double from year ago.

9. Housing Bubble
Score: 66.03
Comment: Suddenly hundreds of thousands of references.

10. Heating Up
Score: 58.92
Comment: Doubles in usage over 6 months; forlorn hope?

11. Healthy
Score: 45.58
Comment: Over 1M citations, mostly in context of 'getting back to ...'

12. Oversized
Score: 34.10 
Comment: On everyone's lips (1.5M+ citations).

13.  Pristine
Score: 33.79
Comment: Doubles from large base; pristine is definitely 'in'.

14. Grand
Score: 29.62
Comment: Doubles in use; related to 'living large'.

15. Landmark
Score: 28.32
Comment: Rising sharply from moderate-sized base.

16. Slow Leak
Score: 23.74
Comment: Barely registering on the radar screen.

17.  Unit
Score: 23.67
Comment: No. 1 in frequency; over 10 Million.

18 Lifestyle
Score: 23.06
Comment: 'Lifestyle' is relative new; Tripling in usage from '04.

19. Quaint
Score: 22.35
Translation: Both small AND old.

20. Spacious
Score: 19.72
Comment: 'Spacious' is passe.  Down 30% since Dec. '04.


21. Sun-drenched
Score: 18.55

22. Fixer-upper
Score: 18.53

23. Great Room
Score: 17.89

24. Spa Bath
Score: 17.42

25. Puppy Park
Score: 17.35

26. Amenities
Score: 16.58

27.  Luxury
Score: 16.00

28. Historic
Score: 16.00

29. Curb Appeal
Score: 12.90

30. Renaissance
Score: 12.66

31. Cozy
Score: 9.77

32. Fabulous
Score: 7. 23

33. Spacious
Score: -2.52
Comment: Have to work hard to achieve a negative PQI.

34 Name(d) architect
Score:  -3.60
Comment:  Ditto.


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