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First Rio Olympics Brand Scorecard: UnderArmour Hot; Samsung and Nike Lead

  Under Armour Makes a Splash Coke Strong P&G Falters Further   Austin, Texas, Olympic Weekend August 19-21, 2016  — The first Brand Scorecard of the Rio Olympics is in the can, and as usual Michael Phelps, is raking in an unprecedented amount of gold, as are the top Ambush Marketers of the 2016 Summer Games.  This […] Read more

One Week Before Rio Olympics, Ambushers Prevail Over TOP Sponsors

Samsung Tops all TOP Sponsors Can P&G Recover? Internet Media Buzz in Sharp Decline Austin, TEXAS, July 28, 2016 — In the last eighteen months the Rio Summer Games have been battered by incompetent planning, a bankrupt government, an impeached president,  construction snafus, delays and simple negligenceThis, too, was reflected in the Global Language […] Read more

Top Trending Words and Phrases of 2016: Bigly, Brexit & Non-binary

Top Trending Words and Phrases of 2016, Thus Far:  Bigly, Brexit & Non-binary AUSTIN, Texas July 15-17, 2016 –  Bigly, Brexit, and ‘Non-binary’ lead the Top Trending Words and Phrases of 2016 thus far, followed by the Prince Symbol, Zika, Gun Violence / Gun Culture, Safe Place, Heroin and fentanyl according to the current word […] Read more

More Troubling News Rio and its Partners

Internet Media Buzz for Rio is at All-time Olympic Low; TOP Sponsor Link to Zika is Rising Austin, TEXAS, June 15, 2016 — In its on-going, quadrennial, longitudinal analysis the Global Language Monitor has discovered another troubling trend for the TOP partners in the 2016  Rio Summer Games.  The new trend, uncovered in the analysis, […] Read more

Three Troubling Trends for the Rio Olympics

Interest in the Rio Olympics and its Sponsors is Declining … According to a Long-Term Longitudinal Study Tracking the Games Since 2008 Austin, Texas, Memorial Day Weekend 2016 — The Global Language Monitor has discovered three troubling trends for the Rio Olympics, its Sponsors (and Ambushers), and the Olympic brand itself in its ongoing, longitudinal, […] Read more

How Kate Middleton Ranks against the Top Ten Fashion Models

Austin, TEXAS, May 13, 2016 — Her Royal Highness, the Duchess of Cambridge AKA Kate Middleton is re-entering the world of fashion by posing for British Vogue in her first-ever fashion shoot. Global Language Monitor compared Kate’s Moda Quotient (MQcompared with a number of the world’s highest paid fashion models like Cara Delevingne and Gisele Bundchen and she is […] Read more

That Unpronounceable Symbol Used by Prince as the World’s First Emoji

The Unpronounceable Symbol Used by Prince as the World’s First Emoji   April 22, 2016, Austin, Texas — There is a strong argument that yet another of Prince’s major achievements was to create either the world’s first emoji or a strong predecessor  to the current Emoji phenomenon. In 2014, the Global Language Monitor announced that […] Read more

Are Superdelegates Just Another Form of Voter Suppression?

Over the last several election cycles charges of ‘voter supression’ are often hurled against what used to be termed the ‘Loyal Opposition’. Most recently, the idea of using a photo ID for identification is flash point, with one side suggesting that those living on the margins of society frequently do not have the wherewithal to afford picture […] Read more