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Marketing Leaders for the Rio Olympics Six Weeks Out

Subway takes the early combined-event lead; Rolex, Red Bull, and Nike among fastest Risers Sochi Olympics Week One, February, 2014 Austin, Texas — The first stage of the Sochi Olympics Marketing race is in the books.  And thus far the Non-affiliated Marketers are making their impact felt.   In the early the first stage of […]

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More Troubling News Rio and its TOP Partners

Internet Media Buzz for Rio is at All-time Olympic Low; TOP Sponsor Link to Zika is Rising Austin, TEXAS, June 15, 2016 — In its on-going, quadrennial, longitudinal analysis the Global Language Monitor has discovered another troubling trend for the TOP partners in the 2016  Rio Summer Games.  The new trend, uncovered in the analysis, […]

Three Troubling Trends for the Rio Olympics

Interest in the Rio Olympics and its Sponsors is Declining … According to a Long-Term Longitudinal Study Tracking the Games Since 2008 Austin, Texas, Memorial Day Weekend 2016 — The Global Language Monitor has discovered three troubling trends for the Rio Olympics, its Sponsors (and Ambushers), and the Olympic brand itself in its ongoing, longitudinal, […]

How Kate Middleton Ranks against the Top Ten Fashion Models

Austin, TEXAS, May 13, 2016 — Her Royal Highness, the Duchess of Cambridge AKA Kate Middleton is re-entering the world of fashion by posing for British Vogue in her first-ever fashion shoot. Global Language Monitor compared Kate’s Moda Quotient (MQcompared with a number of the world’s highest paid fashion models like Cara Delevingne and Gisele Bundchen and she is […]

That Unpronounceable Symbol Used by Prince as the World’s First Emoji

The Unpronounceable Symbol Used by Prince as the World’s First Emoji   April 22, 2016, Austin, Texas — There is a strong argument that yet another of Prince’s major achievements was to create either the world’s first emoji or a strong predecessor  to the current Emoji phenomenon. In 2014, the Global Language Monitor announced that […]

Are Superdelegates Just Another Form of Voter Suppression?

Over the last several election cycles charges of ‘voter supression’ are often hurled against what used to be termed the ‘Loyal Opposition’. Most recently, the idea of using a photo ID for identification is flash point, with one side suggesting that those living on the margins of society frequently do not have the wherewithal to afford picture […]

The ThoughtTopper Institute

The ThoughtTopper Institute analyses the numbers behind the news   ##################################################### #####################################################

Zika Virus’ Growing Impact on the Rio 2016 Summer Olympics

  First Independant Measurement of the Impact of the Zika Virus on the Rio Games Impact on the Games Themselves  Growing Steadily Significant Impact on Sponsors Varies by Sponsor   March 22, 2016 Austin, TexasIn the first independant analysis of the impact of the Zika Virus on the Rio Summer Games, the Global Language Monitor […]

The ThoughtTopper Institute: About

The articles included in this ThoughtTopper Institute series, were first drafted  by Paul JJ Payack during the initial days of the so-called Great Recession.  Subsequently the originals were expanded with Edward ML Peters, Ph.D and published in The Hill and other publications.  The premise of the original articles was that economists and politicians had missed […]

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