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Top Words of the Year 2017 — Tumultuous Words for Tempestuous Times

 

  The English language well represents the tumultuous and tempestuous world of today.

 

Excellent Question, Will …

 

August 2017, Austin, TEXAS, and NEW YORK (Update) — The Global Language Monitor (GLM) today announced the Top Words of the Year (#WOTY) for 2017.

Truth continues as the Top Word of the Year, while Narrative continues in second place. Reflecting the rising alarm GLM first pointed to during the first presidential debates, Opioids made the leap from No. 10 to No.3. Of the next seven spots, all were new to the rankings with the exception of the Nuclear Option (Korea), which moved up two spots to No. 5. New words included Woke, Deep State, and Robot Apocalypse. Regarding ‘fake news,’ newly unmasked as an ethnic slur, the term was supplanted by the concept of a ‘higher level of fake news’ — a time-honored methodology of creating and planting ‘legitimate’ news stories. The most downward trending were Brexit falling eight spots to No. 12, and No. 3 #Resist most dramatically dropping from No. 3 to No. 19.

GLM also announced that the Global English Word of the Year for 2016 was not a word but a meme: the blood-soaked image of Omran Daqneesh, five years old, sitting in an ambulance while awaiting treatment in Allepo, Syria. (Click Here to see Top Global English Words of 2016.)

Covfefe, the Trumpian Typo heard ‘round the world, crossed GLM’s Triple Threshold to make the 2017 #WOTY list, with some 400,000+ media citations alone. 

The amount of linguistic churn in this three-month span is interesting in the extreme.  In fact, the English language well represents the tumultuous and tempestuous world of today.” said Paul JJ Payack, President, and Chief Word Analyst of GLM. “If this churn persists for a significantly longer period of time, this will presage an unprecedented moment in its history. “

‘Truth’ is Top Word of the Year,     2017 (#WOTY) in Both Analyses

DRAWING IN A TIME OF FEAR & LIES • WEEKEND    Babblegate Is the New Watergate

 

 

 

Comparison with the earlier version continue below.

 

The Top Words, Phrases, and Names since the Turn of the Century

2016:
Top Words: No. 1 Truth, No. 2 Narrative, No. 3, #Resist
Top Phrases: No. 1 Make America Great Again No. 2 When they go low, we go high No. 3 The Electoral College
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch

2015:
Top Words: No. 1 Microaggression
Top Phrases: No. 1 Migrant Crisis
Top Names: No. 1 Donald J. Trump

2014:
Top Words: No. 1 The Heart ♥ Emoji (for love) , No. 2 Hashtag , No. 3 Vape
Top Phrases: No. 1 Hands Up, Don’t Shoot; No. 2 Cosmic Inflation, No. 3 Global Warming
Top Names: No. 1 Ebola, No. 2 Pope Francis, No. 3 World War I

2013:
Top Words: No. 1 ’404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

2012:
Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

2011:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

2010:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:
Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:
Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

Methodology:  The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

For More Information, go to LanguageMonitor.com or call 1.512.801.6823.

 



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In the News, Some Classics

GLM In the News: A Selection

The Global Language Monitor is used as a media source for the print and electronic media around the globe.

Hundreds of news articles around the world incorporate GLM research every yea.

You can find links to some of the classic examples below.



Nikki Tundel (MPR) on
Climate Change


RAI UNO on GLM’s
Top Fashion Capitals


ZD
net on the Most Confusing Acronym (SOA)


NY Times’ Safire acknowledges existence of
HollyWords that GLM has been highlighting since 2004


Ben MacIntyre (London Times) on
sexiness of large vocabulary


Wikipedeia:
GLM citation named as Landmark in its history


Hindustan Times: Arabs ahead of the English in cyberspace?


Der Spiegel: Chinglish Die Sache mit dem ding


Washington Post’s Millionth Word Contest Results
Here


Other Language Stats: Number, Top Ten, On the Internet, by Country, etc.


People’s Daily (China): Many Chinglish into English


The Sunday Times (London): Chinglish - It’s a word in a million


Connecticut Post:Getting the word out - for the Millionth Time


Enumerating English: Geoffrey Nunberg (NPR/Fresh Air) Can’t Count Words; Who Cares!?


Global English by Neil Reynolds:
Spread the Word, English is Unstoppable


Independent News (London): Chinglish Phrases on the Rise


USAToday: Colbert’s ‘Truthiness’ Strikes a Chord


MSNBC: ‘Truthiness’ Among Top TV Buzzwords of the Year


HollyWORDS: Just Plain Bill banned in Hollywood Name Game


The New York Times: The Real Estate Bubble - The Power of Words
Click Here

The ThoughtTopper Institute

 

The articles included in this ThoughtTopper Institute series were first drafted by Paul JJ Payack over the last several years.  Subsequently, some of the originals were expanded with Edward ML Peters, Ph.D. and published in The Hill and other publications.

Paul JJ Payack
Paul JJ Payack

 The premise of the original articles was that economists and politicians and intellectual thought leaders had missed the essence of the profound worldwide economic, electronic, and academic transformations that had been underway for some time and would continue into the future if constrained by this profoundly limited vision.

In fact, the facts have borne out our original assumptions.  The Global Economic Restructuring has continued unabated.  China continues to rise, the US and the West continue to struggle, and the ancient question of what is real (and true) has again risen to the forefront.

The Lost Decade of Japan has indeed been replicated, as we had feared.  The recovery did not mirror previous recoveries in the US.  And the traditional manufacturing sector continues to erode.

 

Edward ML Peters, Ph.D

 

 

 

 

Paul JJ Payack is president of Austin-based Global Language Monitor.Edward ML Peters, Ph.D. is the managing director of Austin-based ThoughtTopper Institute.

Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.

 




More GLM in the News …

 

 

 

 

Der Spiegel

Chinglish Die Sache mit dem Ding

 

Globe and Mail (Canada)

Spread the Word, English is Unstoppable

 

ZDNet

Hooray! ‘SOA’ voted most ‘confusing acronym of the year’

 

Chinese Lecture Series

A General Survey of Translation

 

The Sunday Times (UK)

Tweet, blog, text: the words that define the Noughties

 

Logo

More than a Dozen GLM Articles, Just Press [Enter] Once the Page Resolves

 

Are ‘climate change’ and ‘global warming’ interchangeable?

 

‘Truthiness’ among top TV buzzwords of year

 

 

Stride and Saunter

A Linguistic Examination of Emoji

 

The Most Used ‘Word’ Of 2014 Isn’t Even A Word! Find Out The Surprising Symbol HERE!

 

 

 

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Paris Towers Over World of Fashion — as Top Global Fashion Capital

Top Global Fashion            Capitals 12th Edition       Announced August 30th

The Global Language Monitor’s 11th  Survey

Paris nearly doubled Scores of New York and London

 

Paris Fashion Week, Autumn 2015, New York and Austin, Texas — Paris has stunned New York City toppling it from its one year reign as the Top Global Fashion Capital in the Global Language Monitor’s 11th Annual survey. London remained in the third spot as did L.A.at No. 4.  Rounding out the Top Ten were Rome, Milano, Barcelona, Berlin, and Madrid, followed by Tokyo. Currently, there are fifty-six fashion capitals being charted, with a number under watch for 2016.

In 2015 GLM added one city to the analysis, Washington, DC,  which made a splash, er belly flopped, to No. 53.

“In a world torn by war, repression, and the brutal subjugation of women and girls, fashion remains a bastion of self-expression,” said Paul JJ Payack, Chief Word Analyst and president of GLM.  “And fashion can be a force for good that can be experienced in a positive manner in every culture and tradition.”

Paris redevient la capitale mondiale de la mode

 

It is a verdict made for eleven years and which, regularly, brings its share of surprises. Between the emerging cities and the four major cities - Paris, New York, London and Milan - which compete for first place, the Global Language Monitor’s ranking of fashion capitals is highly anticipated. At the time when New York Fashion Week opens, the results have just fallen.

Moving up from No.12 to No.6 word ordinarily send the City’s Fashion Establishment into an ecstatic state.  
Not so, if you are Milano. And especially so if you followed by Roma, at No. 5.

Last March, Milano was the Top Fashion Buzzword for 2015 followed by Suede, Booty, and Kate’s Baby Girl. 
However, this is a far cry from the Top Global Fashion Capital ranking, where Milano then ranked No. 12. (sic?).  
Much of the internet media buzz, not all of it positive, revolves upon these efforts to revive its ‘brand’.

Recent reports from Milano Moda Donna 2015 were mixed

Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four (with Paris, New York, and London).   Currently, the No. 4 spot is occupied by LA, which GLM sees as representing the Red Carpet phenomenon.

After an extraordinary two-year reign (2011-2012), London has settled into the No. 3 spot, comfortably behind Paris and New York — for the second year in a row.    London also took the third spot in all four major areas of measurement used in determining the annual rankings for the Global Language Monitor.

.
Last year New York topped Paris by less than .05%, the tightest margin ever.   This year Paris returned the favor — and then some
— by nearly doubling New York’s score.

In another first, Paris topped all four categories worldwide.

Sydney remains strong as Melbourne falters; for the first time, New Delhi and Mumbai resulted
in a virtual dead heat.
The Global Fashion Capitals for Swimwear were Miami, Barcelona, and Bali.
Barcelona, Berlin, and Madrid remain hot as does what we are now calling the Asian Fashion Cluster:  Tokyo, Singapore, Shanghai and Hong Kong.
Seoul remains on the outside, very outside, of the Cluster at No. 56.
The Top Global Fashion Capital Rankings are listed below, in the format: Ranking, Fashion Capital, and Previous Position.
The Watch List for 2017 includes Abidjan, Accra, Auckland, Beirut, Jakarta, Kuala Lumpur, and Lagos.

Top Fashion Capitals by Region

Europe:
Paris, London, Rome, Milano, Barcelona, Berlin, Madrid, Florence, Monaco, Amsterdam, Antwerp, Copenhagen, Stockholm, and Frankfurt.
India:
Mumbai, New Delhi (statistical dead heat)
Australia:
Sydney, Melbourne
East Asia:
Tokyo, Singapore, Shanghai and Hong Kong. Seoul
RSA:
Cape Town, Johannesburg
Middle Europe:
Moscow, Prague, Vienna, St Petersburg, Warsaw and Krakow
Canada:

Toronto, Montreal, high techand Vancouver,

Mideast:
Dubai, Abu Dhabi
Spain:
Barcelona, Madrid
Latin America:
Sao Paulo, Rio de Janerio, Buenos Aires, Caracas, , Santiago and Mexico City
Regional US:
New York, Los Angeles, Miami, Dallas, Boston, Las Vegas, Chicago, Houston, Atlanta, San Francisco, Austin and Washington, DC
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), 
the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. 
This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity 
and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, 
the top 375,000 global print, and electronic media, and new social media formats as they appear. 
This is the eleventh edition of the survey, which was first made public in 2007.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of high-tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com

 




Truthiness and Wikiality

 

 

Colbert’s ‘truthiness’ strikes a chord

Truthiness” and “Wikiality,” two words popularized by political satirist Stephen Colbert on Comedy Central’s The Colbert Report, were named the top television buzzwords of the year Sunday. The word-trend group Global Language Monitor, in its annual survey of words from TV that had an effect on the language, defined truthiness as meaning “truth unencumbered by the facts.” Wikiality, derived from the user-compiled Wikipedia information website, was defined as “reality as determined by majority vote,” as when astronomers voted Pluto off their list of planets last week. The survey also cited the words “Katrina,” referring to continuing stories about the hurricane’s destruction; “Katie,” a reference to Katie Couric’s move into the nightly news anchor role at CBS News; and “Dr. McDreamy,” a nod to a character on the breakout hit Grey’s Anatomy.

Elton wants to march to ‘hip-hop beats’

Elton John going hip-hop? “I want to bring my songs and melodies to hip-hop beats — a bit like No Diggity by Blackstreet,” John said in excerpts from an interview on Rolling Stone’s website. “I love those beats, but I have no idea how to get them.” John said he wants to work with Dr. Dre, although he hasn’t approached him. “I want to work with Pharrell, Timbaland, Snoop, Kanye, Eminem and just see what happens. It may be a disaster, it could be fantastic, but you don’t know until you try.” John’s next album, The Captain and the Kid, is due next month

 
Posted 8/27/2006 11:22 PM ET

HollyWord Name Game

Just plain Bill banned in Hollywood name game

If you have ever wondered what’s in a name, consider: Brooklyn, Moxie Crimefighter, Bluebell Madonna, Suri, Phinneaus, Apple and, debuting just last week, Shiloh.

All these are names that celebrities have bestowed upon their newborns in their quest for the unusual, outlandish or off-the-wall. Consider plain Bill boring and banned.

The experts say it is only a matter of time before the latest trendy new names spread to the general public. For example, ordinary people in the Bronx could start naming their children Brooklyn — a name British soccer star David Beckham and his ex-Spice Girl wife Victoria chose for their son.

Although some name experts think the public might embrace Brooklyn as a first name, they might not jump at the name another former Spice Girl, Geri Halliwell, gave her daughter — Bluebell Madonna.

Shortly before the birth, Halliwell told a British magazine she saw bluebells everywhere and took that as a sign. As for the name Madonna, she explained it this way: “No one else has the name except the Virgin and the singer, who I adore.”

It might take a few years to see if the name Angelina Jolie and Brad Pitt gave their new daughter — Shiloh — when she was born on Saturday catches on with the general public.

A girl called MessiahPaul JJ Payack, the head of Global Language Monitor, which monitors word and name usage, says Shiloh is unusual in several ways: it is the site of one of the bloodiest battles in the Civil War, a male name and means Messiah.

“This is, indeed, a very unusual trend, where the baby’s name is seen as just another Hollywood adornment,” Payack said.

“Having children has become a fad, and as will any fad emanating from Hollywood, self-augmentation, adornment and going to the extreme are going to be present,” he said.

Pam Satran, co-author of the bestselling baby naming book “Beyond Jason & Jennifer,” says that for years bland names were the order of the day, but not any more. In fact, the next edition of her book will be titled, “Beyond Jason & Jennifer, Madison & Montana” to recognize the first name revolution.

“Twenty years ago celebrity baby names were pretty simple. It was Kate, Kate, Max, Max. Now celebrities are trying to outdo celebrities,” she said.

In the 1950s, if a celebrity had an unusual name he or she would change it something simple and socially acceptable like Ken or Debbie.

As the decades passed, new fads included using boys’ names for girls, like Drew, Cameron and Stockard. Then came the place names: Madison, Brooklyn, Paris and now, Shiloh.

“These days if you have an ordinary name in Hollywood you change it to a weird one. The more distinctive your name is the better. There’s a whole issue of image and branding out there,” Satran said.

She added, “Celebrities are very much aware of the power of their image.”

And with that in mind, here are some example of what celebrities have recently called their children: Julia Roberts, Hazel and Phinneaus; Gwyneth Paltrow, Moses and Apple; Jason Lee, Pilot Inspektor; Joely Fisher, True Harlow; and Nicolas Cage: Kal-el.

According to the Social Security Administration the 10 most popular male names of the 2000s so far are Jacob, Michael, Joshua, Matthew, Andrew, Christopher, Joseph, Daniel, Nicholas and Ethan.

For girls they are Emily, Madison, Hannah, Emma, Ashley, Abigail, Alexis, Olivia, Samantha and Sarah.

Or to sum up in a single word: BORING.

Washington Post: Your One-in-a-Million, or -ion Bombardment

 

GLM’s Editor’s Note:  Thanks o the Washington Post for creating this bit of linguistic sophistry.  After nearly a decade, we are pleased/disappointed to announce that NOT One of these entries has wriggled itself into the English language.  More the pity.

 — PJJP

Report From Week 665

In which we took suggestions for the 1 millionth word in the English language, which, according to the algorithms set forth by one Paul JJ Payack, is 11,032 words away as of June 30 (then again, it also was 11,032 words away on March 21). Just to be imperious, the Empress decreed that the word had to end in -ion. Some otherwise good entries turned up too often on Google, such as “comcastration,” getting your cable cut off.

4 Martyration: A request for only 36 virgins in paradise. (Chris Doyle, Forsyth, Mo.)

3 Espanation: Stupidly adding a vowel at the end of an English word to try to talk to a Spanish-speaker; e.g., “Which aisle-o has the cerealo?” (Alan Hochbaum, Atlanta)

The winner of the “Brechlinker,” the Inker with the Barbie head:

Errudition: Comical misuse of big words. “Madam, your dress looks positively superfluous on you tonight,” he said with amazing errudition. (Tom Witte, Montgomery Village)

And the Winner of the Inker

Percycution: Giving your child a name he will hate for the rest of his life. (Marty McCullen, Gettysburg, Pa.)

Fermentions

Style Invitational
(Bob Staake for The Washington Post)

Achoodication: Trying to determine whether you have to say “bless you” after someone’s second sneeze. (Brendan Beary, Great Mills)

Applicushion: Your fall-back college. (Phil Frankenfeld, Washington)

Banglion: The primitive neural structure constituting 90 percent of the male brain. (Elwood Fitzner, Valley City, N.D.)

Awwdition: A tryout for the Cutest Babies and Puppies Pageant. (Dave Prevar, Annapolis)

Bossculation: Kissing up to management. (Chris Doyle)

Boysion: A house that looks bigger and more luxurious than it really is. “The railroad tracks separated the mansions from the boysions.” (Elizabeth Moly?, Falls Church)

Bratisfaction: Stomping your feet until you get your way, and you do. (Steve McClemons, Arlington)

Cadhesion: The emotional attachment that keeps some women from breaking up with men who treat them badly. (Brad Alexander, Wanneroo, Australia)

Codgertation: A man’s realization that with a certain saying, thought or action, he has turned into his father. (Brendan Beary)

Coitillion: A formal dance at which a debutante really makes her debut. (Steve Fahey, Kensington; Joseph Romm, Washington)

Dabomination: Something that is hateful in the Lord’s eyes, but otherwise is way awesome. (Brendan Beary)

Delugion: The mistaken impression that the levees would hold. (Steve Fahey)

Doughnation: The extra item in a baker’s dozen. (Tom Witte)

Dreckspansion: Now on washingtonpost.com, even more Style Invitational entries! (Brendan J. O’Byrne, Regina, Saskatchewan)

Effemination: France. (Kevin Dopart, Washington)

Emensapation: To free yourself from that circle of pedants comparing their SAT scores from 30 years ago. (Jeff Brechlin, Eagan, Minn.)

Enamortization: To fall rashly in love with an object or person, and end up paying for it for the next 20 years. (Brendan Beary)

Esion: The sound of music played backward. “Oh, the White Album played backward doesn’t say ‘daed si luaP.’ It’s just esion.” (Steve Langer, Chevy Chase)

Flabrication: The weight on your driver’s license. (Bruce Carlson, Alexandria)

Flashion: The latest look in trench coats. (Kyle Hendrickson, Frederick)

Homo-erection: Anything built by the species Homo erectus, of course . What else would it be? (Russell Beland, Springfield)

Immigaytion: The GOP’s two-pronged fear strategy: “It’s two, two, two horrors in one!” (Peter Metrinko, Chantilly)

Indigentrification: That new trailer park and check-cashing outlet on Foxhall Road. (Chris Doyle)

Infectuation: An obsessive attraction to someone who’s going to do you very wrong. (Barbara Turner, Takoma Park)

Iraqtion: A state of political arousal. Initially pleasurable, but requires professional attention if the condition lasts more than four years. (Mark Eckenwiler, Washington)

Irkstation: The cubicle right next to yours, with the co-worker who flosses at his desk. (Tom Witte)

Levistation: A maneuver for putting on tight jeans, in which a woman lies on her back, lifts her hips and then kicks both legs straight up. (Brad Alexander)

Liketation: Giving the milk of human kindness. (Andrew Hoenig, Rockville)

Maltiplication: The way that “a beer with the guys” becomes two, then four, then eight … (Brendan Beary)

Menschion: The rare acknowledgment of the rare man who doesn’t seek publicity. (Richard Pearlstein, Falls Church)

Mession: What’s really been accomplished in Iraq. (Tom Witte)

Miniminion: The bottom banana in an organization; a sycophant’s yes-man. (Stephen Dudzik, Olney)

Oyveycation: A trip back to Brooklyn to visit Aunt Tillie. (Ned Bent, Oak Hill)

Prevulsion: When you know you’re just gonna hate it so much, you can taste it. (Bruce Carlson)

Preztidigitation: An ability to fool an audience while having absolutely no sleight of tongue. (Phyllis Reinhard, East Fallowfield, Pa.)

Racquisition: Implant surgery. (Nick Curtis, Gaithersburg)

Regattacotillion: A vocabulary word designed solely to discriminate against minorities on standardized tests. (David Kleinbard, Jersey City)

Regeorgitation: When the vending machine spits back your dollar bill. (Jay Shuck, Minneapolis)

Samesextillion: The number of gay marriages we’ll have without a constitutional amendment to ban them. — P. Robertson (Chris Doyle)

Sintuition: 1. A knack for recognizing women willing to have sex with you; 2. The cost of a “date” with one of these women. (Dave Kelsey, Fairfax)

Snubdivision: a gated community created to keep out people like YOU. (Stephen Dudzik)

Unsurrection: Oh, it’s just a few desperate dead-enders setting roadside bombs. — D. Rumsfeld, Washington (Dot Yufer, Newton, W.Va.)

Vachion: The current anti-style rule that your dimensions shouldn’t restrict your clothing choice, e.g., size XXXL hot pink spandex leggings. (Chris Parkin, Silver Spring)

Weareligion: What sleeves are for. — B. Frist, Nashville (Kevin Dopart)

Anti-Invitational: Noinkish: Something only slightly amusing. (Russell Beland, Springfield)

And another Anti-Invitational: Annoi: To irritate the Empress by sending an Anti-Invitational entry. (Stephen Dudzik)

“All Things New York City” are the Top Fashion Buzzwords of 2014

The Seventh Annual Analysis by the Global Language Monitor

 

NEW YORK, September 12, 2014 – “All things New York” has been named the Top Fashion Buzzword for 201 4, in the Global Language Monitor’s seventh annual ranking.  Attitude, Reds, Underbut(t) and Visible Panty Lines (VPL) follow.  Boyfriend Jeans,  Side Boobs, The Kardashian Clan, Robe-style Coats, and Pastels follow.

All Things New York”, capturing the essence of the New York fashion sense, dominates the 2014 Top Fashion Buzzword list,” said Rebecca Roman, Manhattan-based Fashion Director for GLM. “It is difficult to think of any global fashion trend that does not have a strong presence, if not its origin,  in the New York City.

For the current list of the Top 50 Fashion Capitals Go here

The Top Fashion Buzzwords of 2014 follow:

Rank, Buzzword, Comment

  1. “All things New York” — In 2014 New York stands astride the world of fashion.
  2. Attitude — It’s not just what you wear but how you wear it.
  3. Reds — Big, bold, and bright.
  4. Underbut(t) — Yes, we said ‘underbut(t).
  5. VPL (Visible Panty Lines) — For decades, the idea was to eliminate VPL; VPLs are now in style.
  6. Boyfriend Jeans — Popular but not always fashionable.
  7. Side Boobs — Same as above.
  8. The Kardashian Clan — Same as above.
  9. Robe-style Coats — More bedroom-style in the streets.
  10. Pastels — Appropriate now for all seasons.
  11. Funky Eye Makeup — You know it when you see it.
  12. Earthy Tones — Mixing various earth tones together.
  13. Sneakers — Still popular in all shapes and sizes.
  14. Transparents — Updated Peek-a-boo look.
  15. Sweaters — Particularly Wool, particularly big.

Methodology:  GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis.  The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge.  To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Top Fashion Buzzwords of previous years include:

  • London (2013)
  • the Princess Effect (2012)
  • Kate Middleton (2011)
  • Lady Gaga (2010), and
  • Chiconomics (2009)

Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. In 2013 New York topped Paris and London followed by Los Angeles (!?), Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.

About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogs the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
For more information, call 512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.




New York Takes Top Global Fashion Capital Title from London, edging past Paris

The Global Language Monitor’s 10th Annual Survey

 The Difference between New York and Paris was 0.05%    And No. 4?  Los Angeles! Yes, LA. February Fashion Weeks, 2014 New York and Austin, Texas — New York has reclaimed the title of the Top Global Fashion Capital from London, which had held the tile for 2011 and 2012.  Paris, which also won the title of the Top Global Fashion Capital for Haute Couture, finished in the No. 2 spot overall.  New York and Paris were separated by 0.05%, the closest in the 10-year history of the Global Language Monitor’s survey.   In another development, Los Angeles moved into the esteemed Big  Four status, moving up five spots from 2012.. The rest of the Top Ten included:  Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.    Berlin solidified its position, while Antwerp completed it steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten.   Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty.  “New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry,” said Bekka Payack, New York-based Fashion Director  for The Global Language Monitor.

Midtown Manhattan, the center of it all

 

The rest of the Top Ten included:  Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.    Berlin solidified its position, while Antwerp completed it steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten.   Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty.  “New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry,” said Bekka Payack, New York-based Fashion Director  for The Global Language Monitor.

Read Vanessa Friedman for a UK point of view.

“Paris, with the Top Haute Couture ranking, of course, has a centuries-long heritage, having invented the very concept, also scored highly in the pret-a-porter category.  This year’s rankings also demonstrate the creative energy that is emerging worldwide in terms of fashion as a jobs, income and wealth generator, not to mention the prestige associated with exporting your fashion sense to the world.

Read About the Top US Fashion Economic Powerhouses in AtlanticCities

Paris Came in at No. 2, but Watch this Space …

After a great 2-year run atop the rankings, London has settled comfortably into the No. 2 spot

. The Top Global Fashion Capital Rankings are listed below, in the format:  Position, City, Change from 2012, and comment.

  1. New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
  2. Paris (+2) — The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
  3. London (-2) — London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
  4. Los Angeles (+5) — Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
  5. Barcelona (-2)  —  Espana, again, places two Fashion Capitals in the Top Fifteen.  Barcelona also wins the Top Fashion Capital for Swimwear.
  6. Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
  7. Berlin (+3)  — Berlin continues its steady rise moving deeper into the the elite ranks.
  8. Sydney (+7)  —  Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
  9. Antwerp (+2)  — Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
  10. Shanghai (+12) —  As China further emerges onto the world stage, Shanghai leads the fashion charge.
  11. Tokyo (+9) — Tokyo made a leap in 2013 that many consider long overdue.
  12. Milano (-4)  —  Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
  13. Florence (+3)  — Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
  14. Madrid (-9) —  Still strong in 2013,  further cementing its place among the elite Fashion Capitals.
  15. Sao Paulo (-8)  — Again, the Queen of Latin American Fashion Capitals.
  16. St. Petersburg (+35)  —  Russian comes into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising  Moscow.   Read more

  The Global Language Monitor’s 10th Annual Survey

   The Difference between New York and Paris was 0.05%    And No. 4?  Los Angeles! Yes, LA. February Fashion Weeks, 2014 New York and Austin, Texas — New York has reclaimed the title of the Top Global Fashion Capital from London, which had held the tile for 2011 and 2012.  Paris, which also won the title of the Top Global Fashion Capital for Haute Couture, finished in the No. 2 spot overall.  New York and Paris were separated by 0.05%, the closest in the 10-year history of the Global Language Monitor’s survey.   In another development, Los Angeles moved into the esteemed Big  Four status, moving up five spots from 2012.

Coming Later in 2014:  The Global Fashion Capital Institute

. The rest of the Top Ten included:  Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.    Berlin solidified its position, while Antwerp completed its steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten.   Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty.  “New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry.” said Bekka Payack, New York-based Fashion Director for The Global Language Monitor.

Read Vanessa Friedman for a UK point of view.

“Paris, with the Top Haute Couture ranking, of course has a centuries-l, ng heritage, having invented the very concept, also scored highly in the pret-a-porter category.  This year’s rankings also demonstrate the creative energy that is emerging worldwide in terms of fashion as a jobs, income and wealth generator, not to mention the prestige associated with exporting your fashion sense to the world.”

 

Read About the Top US Fashion Economic Powerhouses in AtlanticCities

 

. The Top Global Fashion Capital Rankings are listed below, in the format:  Position, City, Change from 2012, and comment.

  1. New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
  2. Paris (+2) — The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
  3. London (-2) — London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
  4. Los Angeles (+5) — Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
  5. Barcelona (-2)  —  Espana, again, places two Fashion Capitals in the Top Fifteen.  Barcelona also wins the Top Fashion Capital for Swimwear.
  6. Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
  7. Berlin (+3)  — Berlin continues its steady rise moving deeper into the the elite ranks.
  8. Sydney (+7)  —  Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
  9. Antwerp (+2)  — Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
  10. Shanghai (+12) —  As China further emerges onto the world stage, Shanghai leads the fashion charge.
  11. Tokyo (+9) — Tokyo made a leap in 2013 that many consider long overdue.
  12. Milano (-4)  —  Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
  13. Florence (+3)  — Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
  14. Madrid (-9) —  Still strong in 2013,  further cementing its place among the elite Fashion Capitals.
  15. Sao Paulo (-8)  — Again, the Queen of Latin American Fashion Capitals.
  16. St. Petersburg (+35)  —  Russian comes into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising  Moscow.   Read more




‘London’ is the Top Fashion Buzzword for 2013

First time a city has topped the ranking

The Sixth Annual Analysis by the Global Language Monitor

New York, February 21, 2013 –  The city of London has been named the Top Fashion Buzzword for 2013, in the Global Language Monitor’s sixth annual ranking. London breaks the two year chart topping by the Duchess of Cambridge.  London bested ‘high slits’ the look popularized by Angelina Jolie’s dramatic stance at the 2012 Oscars, followed by Textures, Nail Art, Top Knots. Leather,  Wedge Sneakers, Peek-a-boo,  Statement Sunglasses, and Au Natural rounded out the top ten. “It may come as a surprise to some that the former Kate Middleton does not top the Top Fashion Buzzwords list this year. After all  Kate lit the headlines for everything she wore (and even more so when forgetting to don her frocks).  However, she could not overcome the fashion behemoth she helped create:  London,” said Bekka Payack, Manhattan-based Fashion Director for GLM. “This season will serve to further liberate women the world over to dress fashionably, in any way these choose.”

  1. London — With the the Global Fashion Crown two years running, the Olympics, Kate Middleton, Stella McCartney, Kate Moss and a cast of thousands (even the flamboyant Boris Johnson, nothing has proven more worthy than London Town.
  2. High Slits — Angelina Jolie’s dramatic stance at the 2012 Academy Award ceremony was the largest meme ever tracked. thereafter high slits abound.
  3. Textures — For the fashion conscious it’s the feel and not just the look.
  4. Nail Art — Observing today’s nail art is akin to taking a stroll through MoMA, with the works in miniature.
  5. Top knots and fun buns — Hair buns have evolved from granny’s convenience to a post-Modern fashion statement.
  6. Leather — Everything and everywhere, including socks, pants, jackets, shirts, and various ‘unmentionables’.
  7. Wedge sneakers  — Chuck your oh-so-retro Chuck Taylors, wedge sneakers are now the thing.
  8. Peek-a-boo — Apparently, the catwalks have gotten the CBS Emmy memo — and peek-a-boo fashion abounds.
  9. Statement Sunglasses — All of a sudden, Google’s ‘enhanced reality ‘ sunglasses  are demur by catwalk standards.
  10. Au Natural — In the buff now has a much sought after ‘royal warrant’ directly from the Duchess of Cambridge.
  11. First Knuckle Rings —  Every few hundred years first knuckle rings return to the fashion forefront.
  12. Baby Bumps — First saw life with the ‘More Demi Moore’ Vanity Fair Cover in ’91.  Now a fashion statement.
  13. Blocking —  Fabric and Texture blocking; not just color blocking this time around
  14. Prints — Start with postage stamps and follow through to zig-zags, paisleys, and even stripes.
  15. Children as Fashion Accessories — Nothing new here but becoming ever more prominent in Tinsel Town.

Each autumn, the Global Language Monitor ranks the Top Global Fashion Capitals.  In 2012, London maintained its dominance over New York City as the Top Global Fashion Capital.  Following London and New York were Barcelona, Paris, and Madrid.  Rome, Sao Paulo, Milano, Los Angeles, and Berlin rounded out the top ten.

 




London Edges New York for Top 2012 Global Fashion Capital

Ninth Annual Ranking Now Includes Fifty-five Cities

September 6, 2012,  New York and Austin, Texas.   London has been crowned the Top Global Fashion Capital, edging out New York for the second year in a row, according to the Global Language Monitor’s annual ranking of the Top Fifty Fashion Capitals.  London and New York were followed by Barcelona, Paris and Madrid.  Rounding out the Top Ten were Rome, Sao Paulo, Milano, Los Angeles, and Berlin.

“London’s two-year run has been has been propelled by two rather extraordinary circumstances:  the emergence of the former Kate Middleton as a top fashion icon and the recent completion of what have been hailed as an extremely successful Summer Olympics,” said Bekka Payack, Manhattan-based Fashion Director of GLM.  “In recognition of the significance and growth of regional capitals with their distinctive styles and contributions to the fashion industry, GLM expanded the list to some fifty-five cities on five continents.”

Top movers on the plus side included Antwerp (+33), Caracas (+27), Johannesburg (+23), and Sao Paulo (+18).  Top movers on the down side include Mexico City        (-25), Toronto (-19), Moscow (-17), Chicago (-14), and Mumbai (-14), attesting to the heightened global competition.  Newcomers to this year’s analysis were Vancouver (31),  Seoul (34), Boston (44),  Houston (49), and St Petersburg, Russia (51).

Prior to London’s two year reign, New York had reclaimed the crown from Milan.  Previous to this, New York had been the top fashion capital for five years running, taking the crown from Paris.
The 2012 Top Global Fashion Capitals, with Rank, Previous Year’s Rank, and commentary:
1.   London (1) — Competitors stymied by Kate Middleton and now the hugely successful Summer Olympics.
2.   New York (2)– That toddling town is waiting in the wings for London to stumble.
3.   Barcelona (7) — Iberia rules with two fashion capitals in the Top Five.
4.   Paris (3)–  Topped ‘haute couture’ category, of course.
5.   Madrid (12)– Making a strong move toward the top.
6.   Rome (13)– Edging Milano this time out.
7.   Sao Paulo (25) — The Queen of Latin America, again.
8.   Milano (4) — Slipping a few spots, but never for long.
9.   Los Angeles (5) — The City of Angels strengthening its hold as a true fashion capital.
10.   Berlin (10) — Remains among the elite — and deservedly so.
11.   Antwerp (44) — A surprising large climb in a very short time (up 33 spots).
12.   Hong Kong (6) — Tops in Asia, though down six year over year.
13.   Buenos Aires (20) — Moving steadily upward.
14.   Bali (21) — Steady climb attests to it being more than just swimwear.
15.   Sydney (11) — Remains near the top, a few steps ahead of Melbourne, as is its wont.
16.   Florence (31) — A big move for Firenza (up 15).
17.   Rio de Janeiro (23) — Building toward the 2016 Summer Games.
18.   Johannesburg (41) — Jo-burg breaks into the Top Twenty.
19.   Singapore (8) — Trailing  Hong Kong but leading Tokyo and Shanghai.
20.   Tokyo  (9) — No longer the No, 5 to the Top Four, competition is aglow in Asia.
21.   Melbourne (17) — Still strong, still a few steps behind Sydney.
22.   Shanghai (14) — A thriving fashion center in a tough competitive arena.
23.   Caracas (50) — Tremendous upward movement for a seminal fashion center.
24.   Las Vegas (16) — Follow the money, and the money and the stars flow to Vegas.
25.   Monaco (15) — The principality is firmly ensconced in the European fashion firmament.
26.   Santiago (30) — A solid No. 5 in Latin America.
27.  Amsterdam (19) — Creative, original and a bit outre.
28.   Dubai (27) — A steady force in the mid-East ready to bloom further.
29.   Bangkok (32) — Struggling to gain ground in the region.
30.   Copenhagen (29) — Keeping pace with (and a bit ahead of) Stockholm.
31.   Vancouver (Debut) — Solid debut from this newcomer from the Pacific Northwest.
32.   Stockholm (28) — The Capital of Scandinavia’s influence is beginning to transcend its regional roots.
33.   Krakow (47) — A scrappy player wielding a surprising amount of influence.
34.   Seoul (Debut) — Korean fashion has now gained a foothold on the world scene.
35.   Moscow (18) — A bold and growing presence despite a stumble in the current analysis.
36.   Frankfurt (43) — Carving out its own space in Berlin’s towering shadow.
37.  Vienna (35) — Insight into 21st c. fashion emerging from ancient imperial venues.
38.  Mumbai (24) — Still leading New Delhi (now by 10 spots) to dominate the Subcontinent.
39.   Miami (26) — The fashion world beginning to understand Miami is more than swimwear.
40.  Abu Dhabi (42) — A steady climb backed by deep pockets.
41.   San Francisco (38) — A rising yet iconoclastic star.
42.   Austin (40) — Famous for its ‘Mash Up’ teams, the city propels its unique style forward.
43.   Warsaw (33) — Particularly influential in Central Europe.
44.   Boston (Debut) — Can New England deliver fashion to the world? Apparently so.
45.   Prague (48) —  A firm foundation in interpreting the traditional and the classic.
46.   Dallas (37) — Outdistances Houston to settle the local score.
47.   Mexico City (22) — Slips some twenty-five spots since the last report.
48.   New Delhi (39) — Striving for relevance on the global stage.
49.   Houston (Debut) — Big, bold and a city to watch.
50.   Chicago (36) — City of the Big Shoulders stretching out toward word-class fashion.
51.   St. Petersburg (Debut) — The former imperial capital making strides on the global fashion scene.
52.  Montreal (49) — Eclipsed by the debut of Vancouver but still a formidable force.
53.  Toronto (34) —  Nipped by its francophone neighbor to the North.
54.  Cape Town (46) — Though Jo-burg won the latest duel, Cape Town surely has plans.
55.  Atlanta (45) — Gaining an international reputation for its bold accents.
 .

This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

 

Top Fashion Capitals by Region:

Europe (14):  London,  Barcelona, Paris, Madrid, Rome, Milano, Berlin, Antwerp, Florence, Monaco, Amsterdam,  Copenhagen, Stockholm, and Frankfurt.

Middle and Eastern Europe (6):  Krakow, Moscow, Vienna, Warsaw, Prague, and St Petersburg.

North America (13):  New York, Los Angeles, Las Vegas, Vancouver, San Francisco, Austin, Boston, Dallas, Houston, Chicago, Montreal, Toronto, and Atlanta.

Asia (6):  Hong Kong, Singapore, Tokyo, Shanghai, Bangkok, and Seoul.

Subcontinent (2):  Mumbai, New Delhi,

Oceania (3):  Bali, Sydney, and Melbourne.

Latin America (6):  Sao Paulo, Buenos Aires, Rio de Janeiro,  Caracas, Santiago, and Mexico City.

Middle East and Africa (4):  Dubai, Johannesburg, Abu Dhabi, and Cape Town.

The world fashion trade  is estimated to be over three trillion USD.



Kate Middleton ‘Brand’ Tops London Olympics Sponsors in New Brand Affiliation Study

The Duchess Effect Meets the London Olympics

 

Kate previously helps London achieve Top Global Fashion Capital status

…  after toppling Lady Gaga for Top Fashion Buzzword

Kate Usurps London Olympics

Austin, Texas. May 17, 2012.  The Duchess Effect Meets the Summer Games, indeed.  According to the Global Language Monitor’s  London 2012 Ambush Marketing May 15 Update, even the Summer Games are encountering the Duchess Effect.  The GLM Brand Affiliation Index (BAI), when linked with London  2012, Kate Middleton had a closer brand affiliation that a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.

This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.

“This can be viewed as a two-edged sword for Sebastian Coe and the International Olympic Committee (IOC),” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.  “On the one hand, the Duchess of Cambridge and her husband, are Olympic Ambassadors; on the other hand the Kate Middleton ‘brand scores’ higher that nearly half the paying sponsors, such as, Coke, Adidas, and BA, among many others.”

All perceived Olympic affiliations according to their presence in the global media and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Earlier this year, the former Kate Middleton has already helped propel London to the Top Global Fashion Capital ranking for 2011 and was named the Top Fashion Buzzword for 2012 topping even Lady Gaga, the previous year’s winner.

The Official Olympic Mascots, Wenlock and Mandeville, fashioned from drops of steel, appear to pose little threat to Kate’s reign.

For these rankings, concluded on May 1, 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

GLM has been tracking the Olympics since the Athens Games in 2004 and ambush marketing since the Beijing Games in 2008.  For London 2012, GLM began tracking the three tiers of official sponsors since the third quarter of 2011.

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GLM also tracks the brand equity of the athletes before and during the Games.

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About Global Language Monitor:  “We Tell You What the Web is Thinking”

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 May 15 Update report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors, and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call

+ 1 512 801 6823 or email info@LanguageMonitor.com.




Top 2012 Global Fashion Capitals

Eighth Annual Ranking

Presence of media favorites, Princess Kate and Alexander McQueen, Tip the Scales away from New York

Berlin and Singapore Break into the Top Ten;

New Delhi slips farther behind Mumbai as does Melbourne behind Sydney

August 21, 2011 NEW YORK and AUSTIN, Texas.   London has overtaken New York City as the Top Global Fashion Capital for 2011, the Global Language Monitor, announced today.  London and New York were followed by Paris, Milano, Los Angeles, and Hong Kong.  Barcelona, Singapore, Tokyo and Berlin rounded out the top ten.   New York had reclaimed the crown from Milan last year.  Previous to this, New York had been the top fashion capital for five years running.  Berlin and Singapore broke into the Top Ten for the first time.

“We are seeing what the impact of two genuine media stars, Princess Kate and Alexander McQueen can have upon a global ranking.  Our numbers show that it was their presence that tipped the victory to London over New York,” said Bekka Payack, the Manhattan-based fashion correspondent of the Global Language Monitor.  “In the various categories, London took top honors in three, while New York, Paris, and Sao Paulo each topped the field in one.

he list was expanded to fifty cities to recognize the growth of regional capitals with their distinctive styles and contributions to the fashion industry.  Top Movers on the plus side included Bali (+11), Rome (+9), Berlin (+8), Mexico City (+8), and Singapore (+7).  Top movers on the down side include Cape Town (-23), Prague (-22), and Miami (-19) and Jo-burg (-16), attesting to the heightened competition.

This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print, and electronic media, as well as new social media sources (such as Twitter).

The words, phrases, and concepts are tracked in relation to their frequency, contextual usage, and appearance in global media outlets.

This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print, and electronic media, as well as new social media sources (such as Twitter).   The words, phrases, and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

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The Top Global Fashion Capitals for 2011, change from the previous ranking, and commentary follow.

Image courtesy of FashionFoieGras.com
Image courtesy of FashionFoieGras.com

2011 Ranking, City, Previous ranking, and Comment

  1. London (3) – Kate Middleton and Alexander McQueen help raise the City to No.1 status.
  2. New York (1) – New York is strong but London has Kate. ‘Nuff said.
  3. Paris (4) – No. 1 in our hearts but No. 3 in the media.
  4. Milano (6) – The Earth has returned to its proper orbit:  The Big Four once again occupy the top four spots.
  5. Los Angeles (5) – LA solidifying her hold on No. 5.
  6. Hong Kong (2) —   Down from No. 2 but tops again in Asia.
  7. Barcelona (10) – The Queen of the Iberian Peninsula. Once again.
  8. Singapore (15) – Up seven spots and into the Top Ten.
  9. Tokyo (14) – Third Asian city in the Top Ten.
  10. Berlin (18) – Completes a long climb into elite status.
  11. Sydney (7) – Drops a bit but leaves Melbourne in the dust.
  12. Madrid (11) – Iberia now has two cities firmly ensconced in the top echelon.
  13. Rome (22) – The Eternal City set the tone for fashion throughout the Empire for a millennium.  Today the tradition continues, though on a smaller scale.
  14. Shanghai (12) – Shanghai shines along with Hong Kong in the Middle Kingdom.
  15. Monaco (Debut) – The principality debuts at No. 15 more than doubling the ranking of the next newbie.
  16. Las Vegas (16) – Las Vegas and Monaco virtually tied on the Top Fashion Capitals ranking.
  17. Melbourne (9) – Though a top twenty fashion capital, slips a bit in its on-going battle with Sydney (No. 11).
  18. Moscow (20) – More billionaires (79) call it home than New York City and its continual move up the fashion rankings reflects it.
  19. Amsterdam (17) – Moves up two spots; now No. 10 in Europe.
  20. Buenos Aires (24) – Dramatic rise as she moves into the Top 20.
  21. Bali (32) – The world is discovering the allure that has been a quiet secret for centuries.
  22. Mexico City (29) — The vast metropolis now claims the No. 2 spot in Latin America.
  23. Rio de Janeiro (19) – Ever readying for the Summer Olympics, also strengthening its fashion knowhow beyond swimwear.
  24. Mumbai (28) – Mumbai is beginning to display the swagger of old Bombay.
  25. Sao Paulo (13) – A burgeoning fashion scene and a bustling fashion industry.
  26. Miami ( 8) – More than just swim- and leisure-wear town.
  27. Dubai (21) – Tops in its region but feeling the pressure from intense global competition.
  28. Stockholm (33) – Stockholm and Copenhagen both moving up in tandem.
  29. Copenhagen (34) – Up five on the rankings, as was Stockholm.
  30. Santiago (31) – A strong No. 5 in the Latin America region.
  31. Florence (Debut) – Firenza undergoing a Renaissance in 21st c. fashion.
  32. Bangkok (35) – Quietly moving up the rankings.
  33. Warsaw (36) – No. 2 in the Middle and Eastern European region.
  34. Toronto (38) – Now known for more than its fine Film Festival.
  35. Vienna (27) – This once Imperial City is staking 21st c. claim in its own right,
  36. Chicago (38) – City of the Big Shoulders stretching out toward word-class fashion.
  37. Dallas (40) – For Western Wear, please see Fort Worth.
  38. San Francisco (Debut) – Makes the list, like Austin, for it quirky, eclectic style.
  39. New Delhi (30) – A strong, emerging presence on the Global Fashion scene.
  40. Austin (Debut) – Eclectic? Outlandish? Even Green Fashion?  Austin has it all.
  41. Johannesburg (25) – Maturing fashion industry a boon to a city in transition.
  42. Abu Dhabi (Debut) – Attempting to break into the world of fashion at the highest ranks.
  43. Frankfurt (38) – Holding its own amidst a thriving European fashion scene.
  44. Antwerp (Debut) – The legend of old becomes the reality of today.  A fine debut.
  45. Atlanta (40) – Learning the ropes of competing globally, with a definitely Southern flair.
  46. Cape Town (23) – In the process of gaining ever more attention for a worthy effort.
  47. Krakow (38) – One of the world’s cultural treasures with a penchant for the eclectic.
  48. Prague  (26) –Bohemian fashion influence is moving into its 2nd millennium.
  49. Montreal (Debut) – A strong debut into the Top Fifty.
  50. Caracas (40) – Despite internal turmoil, fashion savvy can be hard to ignore.

 

Global Language Monitor Fashion Capitals from the Wikipedia

Top Fashion Capitals by Region:

Europe (12):  London, Paris, Milan, Barcelona, Berlin, Madrid, Rome, Monaco, Amsterdam,  Stockholm, Copenhagen, Florence.

Middle and Eastern Europe (5):  Moscow, Warsaw, Vienna, Krakow, Prague.

North America (11):  New York, Los Angeles, Las Vegas, Miami, Toronto, Chicago, Dallas, San Francisco, Austin, Atlanta, Montreal.

Asia (5):  Hong Kong, Singapore, Tokyo, Shanghai, Bangkok,

Subcontinent (2):  Mumbai, New Delhi,

Oceania (3):  Sydney, Melbourne, Bali.

Latin America (6):  Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo, Santiago, Caracas.

The Middle East and Africa (4):  Dubai, Johannesburg, Abu Dhabi, Cape Town,

The world ‘rag’ business is estimated to be over three trillion USD.




London Overtakes New York as Top Global Fashion Capital

Eighth Annual Ranking

Presence of media favorites, Princess Kate and Alexander McQueen, Tip the Scales away from New York

Berlin and Singapore Break into the Top Ten

New Delhi slips farther behind Mumbai as does Melbourne behind Sydney

August 21, 2011 NEW YORK and AUSTIN, Texas.   London has overtaken New York City as the Top Global Fashion Capital for 2011, the Global Language Monitor, announced today.  London and New York were followed by Paris, Milano, Los Angeles, and Hong Kong.  Barcelona, Singapore, Tokyo and Berlin rounded out the top ten.   New York had reclaimed the crown from Milan last year.  Previous to this, New York had been the top fashion capital for five years running.  Berlin and Singapore broke into the Top Ten for the first time.

“We are seeing what the impact of two genuine media stars, Princess Kate and Alexander McQueen can have upon a global ranking.  Our numbers show that it was their presence that tipped the victory to London over New York,” said Bekka Payack, the Manhattan-based fashion correspondent of the Global Language Monitor.  “In the various categories, London took top honors in three, while New York, Paris, and Sao Paulo each topped the field in one.”

The list was expanded to fifty cities to recognize the growth of regional capitals with their distinctive styles and contributions to the fashion industry.  Top Movers on the plus side included Bali (+11), Rome (+9), Berlin (+8), Mexico City (+8), and Singapore (+7).  Top movers on the down side include Cape Town (-23), Prague (-22), and Miami (-19) and Jo-burg (-16), attesting to the heightened competition.

This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).   The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

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The Top Global Fashion Capitals for 2011, change from previous ranking, and commentary  follow.

Image courtesy of FashionFoieGras.com
Image courtesy of FashionFoieGras.com

2011 Ranking, City, Previous ranking, and Comment

  1. London (3) – Kate Middleton and Alexander McQueen help raise the City to No.1 status.
  2. New York (1) – New York is strong but London has Kate. ‘Nuff said.
  3. Paris (4) – No. 1 in our hearts but No. 3 in the media.
  4. Milano (6) – The Earth has returned to its proper orbit:  The Big Four once again occupy the top four spots.
  5. Los Angeles (5) – LA solidifying her hold on No. 5.
  6. Hong Kong (2) —   Down from No. 2 but tops again in Asia.
  7. Barcelona (10) – The Queen of the Iberian Peninsula. Once again.
  8. Singapore (15) – Up seven spots and into the Top Ten.
  9. Tokyo (14) – Third Asian city in the Top Ten.
  10. Berlin (18) – Completes a long climb into elite status.
  11. Sydney (7) – Drops a bit but leaves Melbourne in the dust.
  12. Madrid (11) – Iberia now has two cities firmly ensconced in the top echelon.
  13. Rome (22) – The Eternal City set the tone for fashion throughout the Empire for a millennium.  Today the tradition continues, though on a smaller scale.
  14. Shanghai (12) – Shanghai shines along with Hong Kong in the Middle Kingdom.
  15. Monaco (Debut) – The principality debuts at No. 15 more than doubling the ranking of the next newbie.
  16. Las Vegas (16) – Las Vegas and Monaco virtually tied on the Top Fashion Capitals ranking.
  17. Melbourne (9) – Though a top twenty fashion capital, slips a bit in its on-going battle with Sydney (No. 11).
  18. Moscow (20) – More billionaires (79) call it home than New York City and its continual move up the fashion rankings reflects it.
  19. Amsterdam (17) – Moves up two spots ; now No. 10 in Europe.
  20. Buenos Aires (24) – Dramatic rise as she moves into the Top 20.
  21. Bali (32) – The world is discovering the allure that has been a quiet secret for centuries.
  22. Mexico City (29) — The vast metropolis now claims the No. 2 spot in Latin America.
  23. Rio de Janeiro (19) – Ever readying for the Summer Olympics, also strengthening its fashion knowhow beyond swimwear.
  24. Mumbai (28) – Mumbai is beginning to display the swagger of old Bombay.
  25. Sao Paulo (13) – A burgeoning fashion scene and a bustling fashion industry.
  26. Miami ( 8) – More than just swim- and leisure-wear town.
  27. Dubai (21) – Tops in its region but feeling the pressure from intense global competition.
  28. Stockholm (33) – Stockholm and Copenhagen both moving up in tandem.
  29. Copenhagen (34) – Up five on the rankings, as was Stockholm.
  30. Santiago (31) – A strong No. 5 in the Latin America  region.
  31. Florence (Debut) – Firenza undergoing a Renaissance in 21st c. fashion.
  32. Bangkok (35) – Quietly moving up the rankings.
  33. Warsaw (36) – No. 2 in the Middle and Eastern European region.
  34. Toronto (38) – Now known for more than its fine Film Festival.
  35. Vienna (27) – This once Imperial City is staking a 21st c. claim in its own right,
  36. Chicago (38) – City of the Big Shoulders stretching out toward word-class fashion.
  37. Dallas (40) – For Western Wear, please see Fort Worth.
  38. San Francisco (Debut) – Makes the list, like Austin, for it quirky, eclectic style.
  39. New Delhi (30) – A strong, emerging presence on the Global Fashion scene.
  40. Austin (Debut) – Eclectic? Outlandish? Even Green Fashion?  Austin has it all.
  41. Johannesburg (25) – Maturing fashion industry a boon to a city in transition.
  42. Abu Dhabi (Debut) – Attempting to break into the world of fashion at the highest ranks.
  43. Frankfurt (38) – Holding its own amidst a thriving European fashion scene.
  44. Antwerp (Debut) – The legend of old becomes the reality of today.  A fine debut.
  45. Atlanta (40) – Learning the ropes of competing globally, with a definitely Southern flair.
  46. Cape Town (23) – In the process of gaining evermore attention for a worthy effort.
  47. Krakow (38) – One of the world’s cultural treasures with a penchant for the eclectic.
  48. Prague  (26) –Bohemian fashion influence is moving into its 2nd millennium.
  49. Montreal (Debut) – A strong debut into the Top Fifty.
  50. Caracas (40) – Despite internal turmoil, fashion savvy can be hard to ignore.

 

Global Language Monitor Fashion Capitals from the Wikipedia

Top Fashion Capitals by Region:

Europe (12):  London, Paris, Milan, Barcelona, Berlin, Madrid, Rome, Monaco, Amsterdam,  Stockholm, Copenhagen, Florence.

Middle and Eastern Europe (5):  Moscow, Warsaw, Vienna, Krakow, Prague.

North America (11):  New York, Los Angeles, Las Vegas, Miami, Toronto, Chicago, Dallas, San Francisco, Austin, Atlanta, Montreal.

Asia (5):  Hong Kong, Singapore, Tokyo, Shanghai, Bangkok,

Subcontinent (2):  Mumbai, New Delhi,

Oceania (3):  Sydney, Melbourne, Bali.

Latin America (6):  Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo, Santiago, Caracas.

Middle East and Africa (4):  Dubai, Johannesburg, Abu Dhabi, Cape Town,

The world ‘rag’ business is estimated to be over three trillion USD.