ObamaCare Website Roll-out Broke the Seven Laws of High Tech Branding

 

 

 

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“… it’s all about the brand.”

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AUSTIN, Texas. October 25, 2013 — According to a report released by the Global Language Monitor, there are seven laws of high technology branding that organizations violate at great risk to their brand equity, their product, their reputation — and their future or even survival.  Now, even its staunchest defenders admit that the ObamaCare Website Roll-out was a flawed, less than stellar effort, communicating incompetence, or worse.  However, from a marketing perspective, the firestorm over the ObamaCare Website Roll-out was a direct result of the Administration’s violation of the Seven Laws of High Technology Branding.

The Seven Laws of High Tech Branding are key to ultimate success or failure because these rules are not arbitrary whims, folklore, or random suggestions, but rather the experience of hundreds or even thousands of high technology companies, most of which you have never heard of, or remember only, as fleeting brands that dazzled, shooting across the firmament, only to be consumed by their own incandescence, rapidly fading into oblivion (e,g. Univac, Sperry, Burroughs, Commodore, Wang, Prime, Data General, and the like).

We often write of the importance of brands and brand equity and their importance to contemporary society in these pages.  Indeed, we live in a world where the value of our choices, options, and opportunities are constantly being weighed against one another. This constant, continuing and continual evaluation is the basis of what we call ‘brand equity’. We define ‘brand equity’ as the value that is placed on any branded-entity as compared to all the others. Branded entities can be any person, place, idea or thing.

In the world of High Technology, where ObamaCare now, perhaps unfairly,  finds itself, it’s all about the brand.

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Big Ten Top Conference & Ohio State Top School in ‘Best & Brightest’ Football Poll

 

Ohio State Tops TrendTopper ‘Best & Brightest’ Football Poll 

Florida State breaks into Top 10; Georgia, South Carolina, Clemson, and Louisville Plummet

Navy sails to the No. 12 Spot

“Best and Brightest”™  BCS rankings combine athletic prowess with academic achievement

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Austin, TEXAS, October 25 2013  –  Ohio State Tops TrendTopper ‘Best & Brightest’ Football Poll; Florida State breaks into Top 10; Georgia, South Carolina, Clemson, and Louisville plummeted.  With the addition of Houston and Louisiana-Lafayette, a total of Sixty-five schools were included in this week’s ranking. The  TrendTopper Best & Brightest Football Rankings are the only BCS Football rankings that combine athletic prowess with academic achievement.  

“Ohio State is the top Big Ten school in the TrendTopper MediaBuzz Higher Education rankings, so we are pleased to see the cream rising to the top of the ‘Best & Brightest’ Football Rankings,” said Paul  JJ Payack, president and Chief Word Analyst for GLM.  ”In fact, five of the Top 25 schools are from the Big Ten conference, while four of the Top 25 belong to the Pac 10.”  

In a previous study on the Impact of Conference Re-alignment on Academic Reputation, GLM found that the Big Ten emerged as the Top BCS Conference for Academic Reputation.

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Brand Audits

 

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.  Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.  

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

 

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BCS Championship Projection: Stanford vs. Ohio State; Washington vs. Georgia

 

Stanford Tops Best & Brightest Football Rankings followed by Ohio State, UDub & Georgia 

Biggest Movers:  Florida (+18), Auburn (+14), Texas Tech (+9), Mizzou (+5), and Nebraska (+5)

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“Best and the Brightest™ BCS rankings combine athletic prowess with academic achievement

Austin, TEXAS, October 11 2013  – The current BCS Championship Projection from the Best & Brightest Football Rankings are:  Stanford vs. Ohio State; Washington vs. Georgia.  These projections are based on the Best & Brightest Football Rankings of October 7th.  Stanford was No.1 followed by Ohio State, UDub, Georgia, UCLA, and Oregon.

The biggest movers this week on the positive side were Florida (+18), Auburn (+14), Texas Tech (+9), and Mizzou (+5), and Nebraska (+5). On the negative side of the ledger were Arizona State (-12) and Ole Miss (-6).  With the addition of Ball State, a total of Sixty-three schools were ranked this week’s ranking.    The  Best & Brightest Football Rankings are the only BCS Football rankings that combine athletic prowess with academic achievement.  

“We are seeing that BCS-level colleges need not sacrifice their academic missions to field a quality football program,” said Paul  JJ Payack, president and Chief Word Analyst for GLM.  ”The semi-finalists all rank in the Top 30 of the TrendTopper MediaBuzz College Rankings.”

To create the ”Best and the Brightest™ rankings, the Global Language Monitor (GLM) combined the results of the AP Writers and USAToday Coaches polls with the TrendTopper MediaBuzz College Rankings.

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The “Best and the Brightest™ BCS Football rankings combine athletic prowess with academic achievement

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Stanford No. 1, No.2 OSU, No.3 UDub, No.4 Georgia, No.5 UCLA, No.6 Oregon

TrendTopper Best and the Brightest™ BCS Football rankings 

First Weekly Appearance

Austin, TEXAS, October 2, 2013   Stanford, Ohio State, Washington take the top three spots in the TrendTopper Top 40 Football Poll — the first BCS Football rankings that combine athletic prowess with academic achievement.  To create the “Best and the Brightest™ rankings, the Global Language Monitor (GLM) combined the results of the AP Writers and USAToday Coaches polls with the TrendTopper MediaBuzz College Rankings.   Following Stanford, were Ohio State, Washington, Georgia, and UCLA.  Rounding out the Top Ten were Oregon, Texas A&M, Virginia Tech, Wisconsin, and Florida State.

“This is the first time that football prowess and academic performance are given equal weight,” said Paul  JJ Payack, president and Chief Word Analyst for GLM.  ”The TrendTopper  Top 40 Football Poll helps address the rising chorus of criticism addressed at BSC-level colleges for sacrificing their academic missions on the altar of ever-increasing television revenues.”

The TrendTopper  Top 40 Football Poll will be released weekly through the BCS National Championship.

The complete TrendTopper  Top 40 Football Poll follows.

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