The Ambush Marketing Race to the Sochi Olympics is on!

 

P&G, Samsung and GE lead Worldwide Partners but trail Philips, Siemens and Adidas

Ten of the top 15 spots are occupied by the Non-affiliated Marketers

The race to the Rio Summer Olympics (2016) is not far behind

 

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AUSTIN, Texas August 30 – September 2, 2013 — Six months out, the race for the Top Marketers of the Sochi Winter Olympics is in full swing. And the race to the Rio Summer Olympics of 2016 is not far behind, according to the “Sochi 2014 Ambush Marketing Outlook” report released by the Global Language Monitor (GLM), the brand equity trend tracking firm. P&G, Samsung and GE lead the Worldwide Partners but trail Non-affiliated Marketers Philips, Siemens and Adidas. When measured by GLM’s proprietary Brand Affiliation Index (BAI),10 of the top 15 spots are occupied by the Non-affiliated Marketers – with the bottom five spots all held by top sponsors. The longitudinal study began in July 2011 and tracks the top Worldwide Partners as designated by the Sochi Organizing Committee (SOC) and IOC.

The Global Language Monitor has been conducting brand audits of the top Olympic sponsors and their unaffiliated competitors since the Beijing Summer Games.

In the study conducted throughout August, three brands among Sochi’s ten Worldwide Olympic Partners, P&G, Samsung and GE have already achieved significant brand affiliation with Sochi, while McDonald’s, Panasonic and Coca-Cola had some brand affiliation. The Sochi Winter Olympics have ten Worldwide Olympic Partners: Atos Origin, Coca-Cola, Dow Chemical, General Electric, McDonald’s, Omega watches. Panasonic, Procter & Gamble (P&G), Samsung, and Visa Card.

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship, all perceived Olympic affiliations according to their presence in the global media, and statistically linked to the the particular event, qualify for GLM’s Ambush Marketing rankings.

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Is Dufnering a ‘real’ Word?

For Immediate Release

For more information, call 1.512.815.8836 or email info@LanguageMonitor.com

It is, indeed – because the global community of English Speakers has deemed it to be. 

AUSTIN, Texas,  August 15 — Dufnering can now be considered an English-language word, simply because the global community of English Speakers has deemed it to be. And the Global Language Monitor agrees.  Other words of recent sports vintage include vuveleza, tebowing, and linsanity.

“In a matter of days, dufnering, defined as appearing to be in a semi-conscious state,  oblivious to the people and activities around oneself, can be found in hundreds of thousands of citations the world over,” said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor.

GLM recognizes additions to the English language once they pass the following set of criteria: at least 25,000 citations in the global print and electronic media, with the requisite depth (appearing in a wide range and modes of communication) and geographic breadth.   Dufnering met these criteria earlier this week after Jason Dufner won the 2013 PGA Champonship at the Oak Hill Country Club outside Rochester, New York.  It is perhaps ironic that Dufnering first appeared in 2011 when Jason Dufner gained some notoriety after losing a playoff at the 2011 PGA Championship to his (now) good friend Keegan Bradley.

Dufnering is yet another eponym in the long list of English language words taken from actual person’s names.

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Phony, the Optic, and Brycgwyrcende* join the battle for 2013 Top Word of the Year

Top Trending Words of 2013, Mid-year Edition

AUSTIN, Texas, August 8, 2013 – The words ‘phony’, ‘the Optic’, and ‘Brycgwyrcende’* have joined the battle for 2013 Top Word of the Year, according to the Global Language Monitor, the world leader in big data language analytics.

The Mid-year outlook for the Top Trending Words of 2013 already include words related to:   Kate’s Royal Offspring,  Near-Earth Objects including Comets, asteroids and/or meteors,  Nukes (rogue or otherwise), a fascinating Internet meme (or two), China continuing in it role as the world’s economic engine, an unknown technical buzzword that will seemingly spring out of nowhere (ala #hashtag), and various catastrophic scenarios with names containing the prefix  franken- or the suffix - pocalypse 

These words have been compiled from word trends in global English currently tracked by the Global Language Monitor.  In December 2012, Austin, Texas-based GLM announced that ‘ Apocalypse’ was the Top Word, ‘Gangnam Style’ the Top Phrase; and ‘Newtown’ and ‘Malala (Yousafzai) the Top Names of 2012 in its  annual global analysis of the English language.

“With 1.83 billion speakers and a new word created every 98 minutes or so, clever, interesting, and creative neologisms inevitably appear — and now from any point on the planet,”  said Paul JJ Payack, President and Chief Word Analyst of GLM.

To see the Top Words of 2012, go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate).

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