Lin-sanity Accepted into English Lexicon … Lin-ough already!?

… after Tebowing the start of a Global Linguistic Trend?

Austin, Texas February  24, 2012– Lin-sanity, the excitement generated by the rapid ascension of the un-drafted, un-heralded, 23 year old Jeremy Lin of the New York Knicks  basketball team,  has been acknowledged as an English language word according to the Global Language Monitor. Lin is the only native-born American of either Chinese or Taiwanese descent playing in the NBA and the fact that he is an acknowledged nerd, a Christian  — as well as a recent Harvard grad — only also adds to his intrigue.

It also helps to have a name that lends itself to obviously short-lived, yet clever neologisms such as: Linspiration, Linderella, Linvitation, Linvisible, a Linja warrior.  Lin-ough, already!

Since there is no official agency for accepting new words into English language such as the Académie française for French, the Global Language Monitor recognizes new words once they meet the criteria of a 25,000 citations across the breadth of the English-speaking world, with the requisite depth of usage in books,  journals and periodicals, on the Internet, blogosphere, social media, and in the top 75,000 global print and electronic media.

Linsanity, without the hyphen,  has recently met and surpassed all these criteria.

Pre Lin-Mania
Pre Lin-Mania

“Linsanity following the ascension of the word ‘tebowing’ (from the knee-bending, devoutly Christian quarterback and his winning exploits for the Denver Broncos football team) so quickly might herald the beginning of a linguistic fad.

A fad where the names of sports personalities are continually blended with conventional terms into interesting new word forms that convey the achievement, personality, or other characteristic of the competitor,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.  ”

History records a number of such linguistic fads such as words ending with the suffix ‘-ama’ in the 1950s (Cinerama, Lumberama, and Wonderama) or in the prefacing the names of political figures with ol’ or old in mid-19th c. America (such as Old Abe (Lincoln) or Old Kinderhook (for Martin van Buren and the origin of the word ‘OK’).

With the London 2012 Olympics on the horizon, it will be interesting to see if the fad becomes a multi-lingual global phenomenon.

Does anyone remember Phelpsian Pheats?”

The Importance Of Power Speeches

The amazingly powerful anti-whaling discourse that successfully managed to recast whales as highly intelligent endangered mammals used in the twentieth century has saved the species from the perils threatening it. The power of the excellent speech, the language and its materiality have managed to create a strong synergy capable of reshaping the future. The global economy and international politics are also constantly reshaped with the help of similarly dominant discourses.

If we are to look at the communication strategy plan used by the Federal Open Market Committee of the Federal Reserve in the United Stets, confusion seems to the highlight. The inconsistency of the overall speech is highly likely to have determined the important boosts in the most important interest rates. The bank failed to deliver the right speech and disaster stroke. What could have been done differently to direct the events on a different path?


Business Speeches Need To Be Offer Guidance

The degree of transparency and clarity an important business speech needs to emanate has to be high. Such a speech needs to be able to easily guide its receivers, whether we are talking about entire markets, niches, or business partners and clients. Let us examine the previously mentioned case of the poor discourse used by the central banker in the U.S. The macroeconomic management could have been better handled should the words had been used more accurately and efficiently. In this particular case, they solely managed to give birth to market volatility and severely affected the efficiency of the tools used by the monetary policy adopted by the Federal Reserve.  


The Importance Of Power Speech Training

Power speeches can be used in the business environment to help less skilled speaker build powerful discourses that can create huge impacts on the end-receivers. Whether we are talking about the necessity to convince associates and business partners of the need to create a merger with another company, sell a subsidiary, or expand a wing on the Asian continent, the need to pick the right words and know how to put them to their best use cannot be denied. There are special training courses for power speakers that can help the least experienced, weakest of all speakers build the best inspired discourse of their life. These training practices are capable to provide shy speakers with the confidence and power they are lacking to bring convincing arguments to the table and gain a better sense of influence on all audiences.      

Power speech training can throw a hand at the most diverse range of people, from CEOs to teachers who need more class confidence, artists and lawyers or entrepreneurs who need to deliver their sales pitches and attract more investments. In case you are also interested in the Mastercoin exchange business, check out the web site today and find out the current exchange rate for the MasterCoin, tweet it, post it on LinkedIn or share it with your Facebook friends, read the latest digital currencies news and use the information to make some clever transactions.  

The Duchess Effect Top Fashion Buzzword of 2012

The Duchess Effect (Kate Middleton in yet Another Guise) Top Fashion Buzzword of 2012


Pippa’s Bum also makes the list


The Fifth Annual Analysis by the Global Language Monitor


New York, February 9, 2012 – Kate Middleton, now entitled Catherine, the Duchess of Cambridge, again stands atop the Fashion Buzzword List of 2012, this time as ‘the Duchess Effect’, according to the annual analysis by the Global Language Monitor (GLM).  This is the first time someone has topped the list two years running.  Previously Lady Gaga held the No. 1 and No. 2 positions during the 2010 and 2011 seasons respectively, Ms. Gaga dropped off the list for 2012.

Following ‘The Duchess effect’ were ‘peplums’, ‘braid bars’, ’pyjamas’, and ‘Pippa’s bum’.  Rounding out the Top Ten were ‘paisley,’ Gatsby’,  ‘pale colors,’ ‘tangerines,’ and ‘novelty denim’.

“The Duchess Effect appears to extend much further than the economic impact of Kate’s fashion choices; this year the fashion landscape seems to be a brighter, more accessible place with the styles more colorful, feminine and graceful than we’ve observed in many years, said Bekka Payack, GLM’s Manhattan-based Fashion Director. “Fashion is now being influenced from all points on the globe, with the rise of the regional fashion centers driving tribal, sustainable and eco-based trends”.

New York Fashion Week begins February 9th and kicks off the global calendar, immediately followed by London, Milan, and Paris.

GLM used NarrativeTracker 2.0 for this analysis.  NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.

The Top Fashion Buzzwords for 2012 with commentary follow:

  1. The Duchess Effect – The positive economic impact of Kate Middleton’s fashion choices, derived from her new title, ‘the Duchess of Cambridge’.
  2. Peplums –  Kate (Hepburn) and Rosiland sported them in ‘40s flicks; now it’s your turn.
  3. Braids  – And a new twist is ‘braid bars:’ ‘I’ll have a G&T and some funky braids, please; make it to go.’
  4. Pyjamas – Though the trend has spread from the campuses to the catwalks, you can’t get a Stella McCartney in the discount bin at Target’s.
  5. Pippa’s Bum – Absurdly large media interest tracks the Duchess’ sister in general and her bum in particular.
  6. Paisleys – No they were not invented during the Summer of Love, and not even in 17th c. Scotland; they have been in and out of style for more than millennium and a half.
  7. Gatsby – That’s right, not Gangsta’ but Gatsby.  Call it ‘20s Luxe.
  8. Pale Colors – Such as glacier blue, minimal whites, lavender, or spindrift.
  9. Tangerines – Such as Tangerine Tango for nails and accessories.
  10. Novelty denim – With prints and dyes, stitched, embroidered, or bejeweled, it almost like a ‘60s’ ‘happening’
  11. Luxe Hides — Super luxurious animal skins, faux and otherwise.  (See below.)
  12. African Prints – Fierce, gently, mesmerizing or subtle.
  13. Ankle Boots – Worn with skirts, bare or with stockings, leggings or pants.
  14. Mixed florals – Beaucoup of bouquets, mixed together and sorted  printed over all.
  15. Color blocking – Boldly bright and boldly blocked.
  16. Vintage styles of the ‘20s (Flappers).
  17. Vintage styles of the ‘40s (tea dresses).
  18. Vintage styles of the‘50s (Clean, crisp, all-American).
  19. Ethical Fashion – Taking a bolder stand, moving into the mainstream with Stella McCartney and Ally Hewson leading the way.
  20. Sustainable Fashion – Not just from Austin, Berkeley and Portland anymore.

Each summer, the Global Language Monitor ranks the Top Fashion Capitals by Internet presence.    London overtook New York City as the Top Global Fashion Capital for 2011.  London and New York were followed by Paris, Milano, Los Angeles, and Hong Kong.  Barcelona, Singapore, Tokyo and Berlin rounded out the top ten.

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