Quantifying the Gulf Oil Spill

A Technical Communications Perspective


How about 50,000 Cars on the Pacific Coast Highway?

Or a 747 with 500 on board flying for 57 minutes?

Austin, Texas, May 20, 2010 — What does 5,000 (or 50,000) barrels of oil a day mean to you?  We’ve been hearing that number for almost a month now.  And there is some debate whether or not those are accurate numbers.  But what does it mean other than ‘a whole lotta oil’?  This is the question that Global Language Monitor President, Paul JJ Payack examined over the last few days in the following analysis.

Metric Conversion:  1 gallon = 3.79 liters; 1 barrel = 158.98 liters; 1 mile = 1.61 kilometers


Listen or Read: KUHF – Analyst Puts BP Gulf Oil Spill Into Perspectiveto Quantify the Oil Spill at 50,000 Barrels Per Day?

Back when I taught technical and scientific communications at the University of Massachusetts, a key function was to make physical dimensions meaningful to the audience, so we would describe a mainframe computer as the size of a washing machine (used to be an 18 wheeler), a server might be the size of a breadbox (though few have actually seen a breadbox nowadays but we all know it’s about ‘yeah big’).  In the same manner Jupiter is about the size of 80,000 Earths, the Moon’s diameter is about equal to the width of the continental US (or the distance from New York to LA), and you could stuff approximately one million Earths into the Sun.

When you describe the volume of a liquid, such as water, you make comparisons like ‘if you emptied Lake Tahoe – which is nearly 1000 feet deep – and spread about 14 inches over the entire state’.

In terms of energy usage, a common description is to equate a megawatt to the number of homes for which it supplies power.  So a one megawatt nuclear reactor, or wind farm, can power about a thousand American homes, or 10,000 homes in less-developed parts of the world.

So what does the 5,000 to 50,000 barrels a day mean?   First question is ‘what’s a barrel’?’  A barrel is filled with forty-two gallons of oil.  So 5,000 to 50,000 barrels equates to some 210,000 to 2.1 million gallons (or 16.8 million half-pints if you’re thinking in terms small milk cartons distributed in schools).

It does not help, of course, when the CEO of BP likens the spill to a drop in the bucket in relation to the capacity of the oceans.  This strikes most people as condescending but it is actually NOT true.  It is far less than a drop in the bucket when compared to the size of the seas, which contain about 321 million cubic miles of water, so even if the spill is now 1 mile deep by 1 mile wide, by 1 mile in height (USGS numbers) that would be far less than a drop (1 part oil to 321,000,000 parts water).  (Though I am definitely not using this explanation to support BP’s argument here.)

Put another way, in light sweet crude you get about 19.5 gallons of gasoline from the 42 gallons of oil.  Now if a typical car gets about 20 mpg on the highway, that would be equivalent to about 390 miles per barrel.

This is the distance from Los Angeles to San Francisco (actually 383 miles). So if the spill has been spewing 5,000 to 50,000 barrels per day since April 20; that is enough to power 5,000 to 50,000 cars a day along the Pacific Coast highway (or the I-5) from San Francisco to LA.

One more equivalency.  747 aircraft in flight with about 500 people on board are estimated to use about use about a gallon of kerosene a second. About 4.1 gallons are distilled from each barrel of oil.  So 5,000 barrels of crude oil produce 20,500 gallons of kerosene, while 50,000 barrels of oil produce 205,000 gallons of kerosene.

This means 5,000 barrels enables a 747 with 500 passengers to fly 5.7 minutes, while the amount of kerosene from 50,000 barrels of crude oil will allow the same plane to fly almost an hour (56.9 minutes).



Healthcare

Healthcare NTI™ (NarrativeTracker Index™) is the first social media tracking tool designed to monitor public opinions on healthcare. Because the Healthcare NTI is based on the national (or regional or, even local) discourse – in real time, it provides a more accurate picture of what the public is actually thinking, on any topic, at any point in time.

Click here 

 

NarrativeTracker: the First Social Media-based Tracking Tool Announced

NarrativeTracker Index™ to provide policy-makers unbiased public opinion on Healthcare Reform or any other topic.
(Media-Newswire.com) – Dallas and Austin, Texas, May 12, 2010 – Today, OpenConnect, an innovator in defining and improving process efficiency,and The Global Language Monitor ( GLM ), the media analytics company, announced the joint launch of the Healthcare NarrativeTracker Index™ ( NTI™ ), the first product specifically designed to use social media-based monitoring to better understand the issues driving healthcare reform.Because the Healthcare NTI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. In addition to the NTI, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the opinions surrounding a single issue.The ‘narrative’ refers to the stream of public opinion captured by blogs and other social media outlets on the Internet. The rise of the narrative actually renders positions on the issues almost meaningless, since positions now matter less than how they fit into a particular narrative.

“Just as the OpenConnect Comprehend solution provides an unprecedented view into a company’s workflows looking for process variations that drive inefficiency and waste, NTI tracks the ‘narrative’ of a subject, as well as projecting future trajectories for the narrative,” said Edward ML Peters, CEO of OpenConnect.

The result has several advantages over traditional polls:

1 ) Immediacy

2 ) The lack of any bias that tends to creep into traditional polling, e.g., when individuals answer questions with what they think are the ‘correct’ answers rather than their true opinions.

3 ) NTI lets policy and decision makers focus on the true issues driving perceptions and concerns rather than being driven by false and phantom concepts.

In addition, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative.

“The goal of influencers, whether it’s the media, advertisers or politicians, is to spin news so that it resonates best with their target audience,” said Paul JJ Payack, President and Chief Word Analyst of GLM. NTI is more effective in capturing the true opinion of the public because it tracks unfiltered keywords in Social Media and other sources, rather than how that opinion is interpreted by the news media or by pollsters.”

The NTI is based on the GLM’s Predictive Quantities Indicator™ ( PQI™ ). The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.

The Healthcare NTI will be released on a monthly basis beginning Thursday, May 13, 2010. The first analysis details the various narratives surrounding Massachusetts Healthcare reform, a healthcare model which has been adopted in the Patient Protection and Affordable Care Act, more commonly known as the national healthcare reform bill.

About Open Connect

OpenConnect business process discovery and analytics deliver event-driven intelligence to automatically discover workforce, process and customer variations that hinder operational efficiency. Armed with this information, executives can make the quick and incremental improvements that will increase process efficiency, improve employee productivity, reduce cost, and raise profitability. With a rich history of developing innovative technology, OpenConnect products are distributed in more than 60 countries and used by more than 60 percent of Fortune 100 companies. For more information on OpenConnect, visit www.oc.com.

About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 25,000 print and electronic media sites.

For more information on NarrativeTracker, call 1.925.367.7557, or send email to PaulJJPayack@gmail.com, or visit www.LanguageMonitor.com.

Read What the Media is Saying

May 12,2010

CNBC.com

OpenConnect Announces First Social Media Tracking Tool to Monitor Public Opinions on Healthcare NarrativeTracker Index(TM) to Provide Policy-Makers Unbiased Public Opinion on Aspects Related to Healthcare
Austin company gauging health care opinion through Web word tracking
OpenConnect Announces First Social Media Tracking Tool to Monitor Public Opinions on Healthcare
OpenConnect Announces First Social Media Tracking Tool to Monitor Public Opinions on Healthcare
OpenConnect Announces First Social Media Tracking Tool to Monitor Public Opinions on Healthcare
OpenConnect Announces First Social Media Tracking Tool to Monitor Public Opinions on Healthcare
OpenConnect Announces First Social Media Tracking Tool to Monitor Public Opinions on Healthcare
OpenConnect Announces First Social Media Tracking Tool to Monitor Public Opinions on Healthcare
OpenConnect Announces First Social Media Tracking Tool to Monitor Public Opinions on Healthcare
OpenConnect Announces First Social Media Tracking Tool to Monitor Public Opinions on Healthcare
Austin company gauging health care opinion through Web word tracking

For More Information Contact:
Paul JJ Payack
pjjp@post.Harvard.edu
925-367-7557



NarrativeTracker Analysis Reveals Top Buzzwords in Healthcare Narrative

Top Buzzwords:  Rationing, Out-of-control Spending, Price Controls, Non-sustainable, and Mandate Failure

Dallas and Austin, Texas, May 13, 2010 — In what could presage mounting difficulties for the national healthcare reform roll-out, the top buzzwords associated with the Massachusetts Healthcare Reform ‘narrative’ have been found to be Rationing, Out-of-control-spending, Price Controls, Non-sustainable, and Mandate Failure.   In addition, Gaming the System was the key underlying trend that was discovered.   The results of the Healthcare NarrativeTracker Index™ (NTI™) were reported earlier today by The Global Language Monitor, the media analytics company, and OpenConnect, an innovator in defining and improving process efficiency.

The NTI focused on the unfolding narrative about the Massachusetts Healthcare Reform Law since it is frequently cited as a model for the national legislation.  The analysis was performed to better understand and help clarify the national healthcare reform discourse.

“There is a very good possibility that what we are learning from the Massachusetts Healthcare Reform can be applied directly to the national healthcare reform act,” said Edward ML Peters, CEO of OpenConnect, “And what we are seeing there is a perfect storm of ‘rationing’, out-of-control ‘spending’, ‘price controls’ and ‘unsustainability’ — that have now moved to the forefront of the Massachusetts discussion.”

The top concerns from the on-going narrative concerning Massachusetts Healthcare Reform Law in the immediate aftermath of “The Patient Protection and Affordable Care Act” being signed into law include:

1.  Rationing – Along with related keywords (allocation, etc.) was a strong No.1

2.  Spending Increase – References involving increased spending up 400% for the year

3.  Price Controls — A growing concern; up 1400% for the year

4.  Non-sustainable – Scored 40% higher than ‘sustainable’

5.  Mandate Failure – Experiencing a sustained rise

The NarrativeTracker also found these key underlying trends (nTracker Arc) that are foundational to the main narrative.

1.     The question of quality is supplanted by the issue of ‘fairness’ with fairness being driven by the ‘gaming the system’ arc.

2.     Gaming has come to the fore with stories of individuals abusing (or outsmarting) the system by signing up for healthcare only when a medical procedure is looming.   (In this scenario, the average cost of a month of coverage is $600 while the procedures average about $10,000.)

3.  The mentions of ‘failure’ with the keyword ‘reform’ have been rising steeply, some 240% in the last 60 days.

The analysis was completed in early May 2010.

The NarrativeTracker Index is the first product specifically designed to use social media-based monitoring to better understand the issues driving healthcare reform.  Because the Healthcare NTI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time.  In addition to the NTI, the nTracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the opinions surrounding a single issue.

The ‘narrative’ refers to the stream of public opinion captured by blogs and other social media outlets on the Internet.   The rise of the narrative actually renders positions on the issues almost meaningless, since positions now matter less than how they fit into a particular narrative.

The NTI is based on the GLM’s Predictive Quantities Indicator™ (PQI™).  The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases.  The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.

The Healthcare NTI will be released on a monthly basis beginning Thursday, May 13, 2010.  The first analysis details the various narratives surrounding Massachusetts Healthcare reform, a healthcare model which has been adopted in the Patient Protection and Affordable Care Act, more commonly known as the national healthcare reform bill.

For more information, call 1.925.367.7557, send email to pauljjpayack@gmail.com, or visit www.LanguageMonitor.com.



NarrativeTracker: the First Social Media-based Tracking Tool Announced


Click here for a NarrativeTracker Overview


NarrativeTracker Index™ to provide policy-makers unbiased public opinion on Healthcare Reform

Dallas and Austin, Texas, May 12, 2010 —  Today OpenConnect Systems and The Global Language Monitor have announced the joint launch of the Healthcare NarrativeTracker Index™ (NTI™), the first product specifically designed to use social media-based monitoring to better understand the issues driving healthcare reform. Because the Healthcare NTI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. In addition to the NTI, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the opinions surrounding a single issue.

The ‘narrative’ refers to the stream of public opinion captured by blogs and other social media outlets on the Internet. The rise of the narrative actually renders positions on the issues almost meaningless, since positions now matter less than how they fit into a particular narrative.

“Just as the OpenConnect Comprehend solution provides an unprecedented view into a company’s workflows looking for process variations that drive inefficiency and waste, NTI tracks the ‘narrative’ of a subject, as well as projecting future trajectories for the narrative,” said Edward ML Peters, CEO of OpenConnect.

The result has several advantages over traditional polls:

1) Immediacy

2) The lack of any bias that tends to creep into traditional polling, e.g., when individuals answer questions with what they think are the ‘correct’ answers rather than their true opinions.

3) NTI lets policy and decision makers focus on the true issues driving perceptions and concerns rather than being driven by false and phantom concepts.

In addition, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative.

“The goal of influencers, whether it’s the media, advertisers or politicians, is to spin news so that it resonates best with their target audience,” said Paul JJ Payack, President and Chief Word Analyst of GLM.  NTI is more effective in capturing the true opinion of the public because it tracks unfiltered keywords in Social Media and other sources, rather than how that opinion is interpreted by the news media or by pollsters.”

The NTI is based on the GLM’s Predictive Quantities Indicator™ (PQI™). The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.

The Healthcare NTI will be released on a monthly basis beginning Thursday, May 13, 2010. The first analysis details the various narratives surrounding Massachusetts Healthcare reform, a healthcare model which has been adopted in the Patient Protection and Affordable Care Act, more commonly known as the national healthcare reform bill.

About Open Connect

OpenConnect business process discovery and analytics deliver event-driven intelligence to automatically discover workforce, process and customer variations that hinder operational efficiency. Armed with this information, executives can make the quick and incremental improvements that will increase process efficiency, improve employee productivity, reduce cost, and raise profitability. With a rich history of developing innovative technology, OpenConnect products are distributed in more than 60 countries and used by more than 60 percent of Fortune 100 companies. For more information on OpenConnect, visit www.oc.com.

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 25,000 print and electronic media sites.

Go to NarrativeTracker Page

For more information on NarrativeTracker, call 1.925.367.7557, or send email to PaulJJPayack@gmail.com , or visit www.LanguageMonitor.com.


BMW Group Award für Interkulturelles Engagement
Aktuell & Wissenswert

To read this article in German (02 27 other languages) go to our sister site, Mojofiti.

No noising, please.
Vor kurzem erzielte die englische Sprache einen Weltrekord. Mehr als eine Million Wörter umfasst das Englische nun, laut dem in Austin (Texas) ansässigen Global Language Monitor (GLM), einer Institution, die seit 1999 die Anzahl der Wörter in der englischen Sprache zählt. Zum Vergleich: Die spanische Sprache umfasst etwa 275.000 Wörter, Französisch gerade einmal 100.000.

„Englisch ist eine offene Sprache und absorbiert Wörter sehr schnell“, so der Linguist, Wortanalyst und Gründer des GLM Paul Payack. „Die Franzosen sagen nicht Computer sondern L’Ordinateur. Amerikaner haben kein Problem mit Wörtern wie ‚Kindergarten‘ oder ‚Croissant‘. Sogar ‚Ketchup‘, die Bezeichnung für ein urtypisches amerikanisches Produkt, ist eigentlich ein Wort aus dem Kantonesischen.“

Durch die weltweite Verbreitung der englischen Sprache, erst durch das britische Empire und später durch die von den USA vorangetriebene Globalisierung, hat sich die Aufnahme neuer Wörter noch beschleunigt, so Payack.

Eine noch fundamentalere Evolution erlebt die Sprache jedoch durch die Entkopplung der englischen Muttersprachler von der Verwendung „ihrer“ Sprache. „Wenn sich ein Chinese und ein Franzose unterhalten, dann höchstwahrscheinlich auf Englisch“, erklärt Payack. „Englische Muttersprachler sind daran gar nicht mehr beteiligt. Nun reden diese beiden aber natürlich kein Oxford-Englisch, sondern eine sehr regional geprägte Variante des Englischen: Der Chinese fügt vielleicht am Ende einer Frage ein typisches chinesisches Fragewort wie „ma“ ein und der Franzose benutzt französischen Satzbau.“

So entsteht beispielsweise das Phänomen des sogenannten „Chinglish“ oder „Spanglish“, Mischungen aus dem Englischen und Chinesischen oder Spanischen. Neben neuen Wörtern wie „no noising“ statt „quite please“ oder „airline pulp“ für „airline food“, entstehen so auch ganz neue Sprachstrukturen. Die pure Menge der Nichtmuttersprachler, die Englisch in ihrem täglichen Leben verwenden, ist zu einer treibenden Kraft in der Entwicklung der Sprache geworden. Dieser Prozess führt zur Entstehung einer Spielart des Englischen, die man zum Beispiel auf internationalen Tagungen oder anderen Gelegenheiten beobachten kann, bei denen viele Nichtmuttersprachler gemeinsam auf Englisch kommunizieren. „An Universitäten und in Unternehmen auf der ganzen Welt und vor allem im Internet: Überall und zu jeder Zeit wird englisch von zahllosen Nichtmuttersprachlern gesprochen. Das führt mit Sicherheit zur größten Evolution, die die englische Sprache jemals erlebt hat”, so Payack. „Auch wenn das sehr lange dauern würde, ein solcher Prozess könnte sogar zur Entstehung einer vollkommen neuen Weltsprache führen.“

Solche Szenarien, die konservative Sprachschützer in den Wahnsinn treiben würden, lassen Sprachforscher wie Paul Payack jedoch kalt. Im Gegenteil: Payack begrüßt den Wandel. „Wir haben keine Institutionen die bestimmen, so wird Englisch gesprochen und so nicht. Die englische Sprache bleibt flexibel und kann sich der Zeit anpassen. Ich denke, das ist auch besser so.“

Webseite des „Global Language Monitor“:
http://www.languagemonitor.com

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Pomona College Ranked Sixth in Media Awareness

Pomona College is currently ranked sixth out of all colleges on The Global Language Monitor’s TrendTopper MediaBuzz College and University Rankings.

The report, released biannually, ranks colleges and universities in terms of their presence in international print and electronic media. The report is meant to assess schools’ media awareness and global reputations.

Pomona rose from its position of 21 in the spring 2009 college rankings to sixth this previous fall. The top-ranked college was Wellesley College, while the University of Michigan topped the university rankings.

“During 2008-09, Pomona College was mentioned more than 2,800 times in print, broadcast, and on online news sites, a record for the nine years we’ve been tracking,” said Cynthia Peters, Director of Media Relations at Pomona College.  (Read More.)

GLM’s Top 300 Colleges and Universities Spring 2010 Edition will be released Week of May 24th.

See November Rankings here.

Read more

Game: Can you name the Fashion Capitals of the World?


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Enter a city in the box below

You will have five minutes to complete the quiz.

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The Top Fashion Capitals of 2010 will be announced on July 19.

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Some Cities are already campaigning to move up in the rankings.



EC Multilingualism News — Can you say Eyjafjallajoekull?

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A Texas-based language expert group said Eyjafjallajoekull, the Icelandic volcano paralysing air traffic recently, appears 2 million times on Google but can be pronounced by only 320,000 people.

Eyjafjallajökull

Paul J.J. Payack, president and chief word analyst of the Global Language Monitor, said Eyjafjallajoekull is unlikely to appear in English-language dictionaries anytime soon.

Did you know?

There are many examples of proper names becoming common words, including caesarian section, named after Julius Caesar, who was ‘plucked from his mother’s womb’ or saxophone after its Belgian inventor Adolphe Sax. Such words are called ‘eponyms’ and are quite common in all languages. Eyjafjallajoekull, however, is unlikely to make such a career.

The Global Language Monitor in Austin, Texas, documents, analyzes and tracks trends in language the world over, with a particular emphasis upon Global English.

Find out about the correct pronunciation of Eyjafjallajoekull and many other interesting things related to the media, words and the impact of language on various aspects of culture on the website of the Global Language Monitor.

Watch this video to polish your pronunciation of Eyjafjallajoekull.



Iceland’s volcano a mouthful to say

CNN
By Tom Watkins, CNN
April 21, 2010 — Updated 0423 GMT (1223 HKT)
Click to play
STORY HIGHLIGHTS
  • Media outlets differ on pronunciation
  • Google search finds more than 2.5 million citations for the word

(CNN) – An event as big as a volcano that disrupts transportation around the globe might be expected to have its name added to the English lexicon, perhaps meaning “to cause widespread disruption,” an English-language monitor said Tuesday.

“People talk about a ‘Krakatau,’ right?” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor, in a telephone interview. He was referring to the 1883 eruption of a volcano in Indonesia that unleashed a tsunami that killed more than 34,000 people.

Payack’s Austin-Texas-based monitor analyzes and catalogues trends in word usage and word choices and their impact on culture, with an emphasis on English.

“Tsunami” itself has gained in usage since the 2004 South Asia event that left 245,000 people dead or missing across the region, said Payack.

“When prices collapsed economically, the first thing that they called it was an ‘economic tsunami,’” he said.

But what happens when that volcano’s name is Eyjafjallajokull, as in the Icelandic volcano whose ash clouds have grounded thousands of flights worldwide?

Payack was not optimistic. “I’ve never heard anybody pronounce it right yet, and I couldn’t even try,” he said.

“There are very few words that appear millions of times in print yet can be pronounced by so few.”

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–Paul J.J. Payack, president of Global Language Monitor

More



Eyjafjallajoekull: What happens if a volcano erupts and no one can pronounce its name?

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Austin, Texas, April 20, 2010 — Eyjafjallajoekull , the Icelandic volcano that has been disrupting airborne transportation systems around the globe, would ordinarily stand an excellent chance of becoming an English language word at some time in the future, perhaps meaning to cause widespread disruption.  A word that evolves from a name is called an eponym.  Eyjafjallajoekull is already cited some two million times on Google. But a larger question arises: can a word enter the English language if only 320,000 can pronounce it (and most of those are citizens of Iceland)?

“A dictionary contains the spoken words in a language and those used in the written form of the spoken language known as exposition,” said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor.  “However, there are very few words that appear millions of times in print yet can be pronounced by so few.”

Over the course of its 1400-year old history, scores of proper names have moved into the English language.  Examples include caesarian section, named after Julius Caesar, who was ‘plucked from his mother’s womb’; cardigan sweater, worn by the 7th Earl of Cardigan (who also led the Charge of the Light Brigade); and shakespearean, a supreme literary accomplishment named after the Bard, among many others.  There are approximately 1.53 billion English speakers that can readily pronounce each of these.  Eyjafjallajoekull is another matter entirely.

For the record, Eyjafjallajoekull is pronounced ay-yah-FYAH-plah-yer-kuh-duhl.



A recession neither great nor small …


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Summary:  What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.

Austin, Texas, April 16, 2010 — Originally alluded to as a ‘Financial Tsunami’ or ‘Financial Meltdown,’ the major global media seem to have gained a consensus as ‘The Great Recession’.  In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as ‘The Depression’ in the same way that many still refer to World War II as ‘The War’.  But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called ‘Great Recession’.

“We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words,” said Paul JJ Payack, president of the Global Language Monitor, “because it does not resemble any economic crisis of the past — but rather a crisis of another sort”.

In On War, one of the most influential books on military strategy of all time, the Prussian career soldier Carl von Clausewitz (1780 – 1831) stated one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’ and by other rules than those of the political and financial norm of the recent past.

We believe that the reason the “Great Recession” label doesn’t fit now is because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out ‘by other means’ and by other rules than those of the political and financial norm of the recent past.

This fact is entrapping two US presidents, from radically diverging political viewpoints, in the same dilemma:  describing an economic phenomenon, that doesn’t play by the old rules.  Therefore the difficulty experienced by President Bush as he struggled to describe how the US economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse.  Now we have President Obama, attempting to describe how the US economy is emerging out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.

The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.

If you carefully disassemble the events of the last decade or two, one can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (Energy) and South and East Asia (manufactured good and services), and the substantial transfer of political power and influence that  inevitably follows.

It currently appears that the Western Powers most affected by these transfers cannot adequately understand, or even explain, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history.  In fact the larger realities are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that is out of their grasp and control.

The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.

And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed.  This is especially so as they watch helplessly as the new global reality and re-alignments unfold.

In conclusion, it can be argued that the difficulty in naming the current economic crisis is the fact that is not an economic crisis at all but rather a transformational event involving the global transfer of wealth, power and influence, the destruction of entire industries along with the associated collateral (or human) damage.

By Paul JJ Payack and Edward ML Peters



What do top English words tell?

By Xiao Xiaoyan (China Daily)

Ten years ago, no one had heard of “H1N1″, “Web 2.0″, “n00b”, or talked about “de-friending” someone on “Twitter” or “Facebook”. Now these are part of people’s everyday vocabulary.

The world is changing. Inevitably, so are our words.

The English language is going through an explosion of word creation. New words are coined – some, like “n00b”, may not even look like words; old words take on new meanings – “twitter” today bears little relation to the Middle English twiteren. According to the Global Language Monitor (GLM), in 2009 the English language tipped the scales with a vocabulary of one million words. Not good news for the 250 million people acquiring English in China.

GLM, the San Diego-based language watcher, publishes annual lists of top words and phrases by tracking words in the global print and electronic media, the Internet, blogs, and social media such as Twitter and YouTube.

Each year’s list reflects major concerns and changes taking place that year. For instance, from the 2009 list, we have to acknowledge the fact that technology is reshaping our ways of living (twitter, web 2.0).

We need to face up to the after-effects of a “financial tsunami” (stimulus, foreclosure), a pandemic (H1N1), the death of revered pop icon (MJ, King of Pop) and the debates over “healthcare reform” and “climate change” that mark the year.

A quick rundown of GLM’s top words/phrases of the decade is precisely like watching clips of a documentary of the decade. From the lists we are reminded of the series of world-shaping events from 9/11(2001), tsunami (2004) to H1N1 (2009), and we see the huge impact the Internet and new technologies have made on our lives, from the burst of the “dot.com bubble” (2000) to blog (2003), Google (2007) and Twitter (2009), which represent a new trend in social interaction.

The lists are also witnesses of the influences of entertainment sector such as the film “Brokeback” (2004) a new term for gay to “Vampire” (2009), now a symbol of unrequited love. Michael Phelps’s 8-gold-medal accomplishments at the Beijing Olympics had created a Phelpsian (2008) pheat.

The Chinese equivalence of top words came in a more complex fashion. First there are lists of expressions only, not single words. Second, there exist two completely separate lists. One is the list of top expressions from mainstream print media, while the other popular Internet expressions is selected annually from netizen votes.

The mainstream list first appeared in 2002; the Internet version came out in 1999. What is most interesting is that the top expressions on the two sets of lists rarely overlap: The one being mostly concerned with what is public, official, involving macro concerns and interests; the other being private and personal, reflecting attitudes and feelings of the younger generation.

Just like the English top words lists, the Chinese mainstream lists also reflect major events, albeit with a different angle, for instance, anti-terror (2002), Saddam Hussein (2003), bird flu (2004), prisoner abuse (2004) and G20 Summit (2009). The Chinese press also seem much more concerned with the two Olympics and the two World Cups taking place during the decade.

Internet-spawned new words are also creeping into the Chinese language: texting, blog, Baidu (Google’s main competitor in China) and QQ (the Chinese social-networking site) became buzz-words in China, though somewhat later than their English counterparts.

The Chinese entertainment sector is leaving a much bigger impact on the language. Famous lines from Chinese movies or popular shows pass on to become everyday expressions. For instance, “Integrity makes the man” from Cell Phone; “You will pay for what you have done sooner or later” from the Hong Kong movie “Infernal Affairs,” which most Chinese people believe was copied by Hollywood in “The Departed.” ” Money is not a problem” a theme line from a popular skit has become the standard version to satirize certain Chinese people’s pompous attitude to money and concern over face rather than over efficiency.

Green living as a concept is becoming a focus of concern in China too, though on a delayed time schedule. Compared with the fact that “climate change” has dominated the English lists since 2000, the Chinese version didn’t become a top expression till 2009, though expressions like “energy-conservation society” and “energy conservation and emissions reduction” did make their way to the 2005 and 2008 lists.

Although Chinese top expressions demonstrate similar trends to those in English, there are a few most distinctive features. A strong political flavor is found in the Chinese list as reflected in top expressions like the Three Represents (2002), Scientific Approach to Development (2004), and Peaceful Development (2005).

Another most outstanding feature of the Chinese lists is the contrast between the mainstream print media and the Internet: The English lists represent the spread of words in both print and digital media, the Internet, blogs and social media. The Chinese Internet buzzwords are mostly used on the Internet; although many have passed on into everyday life, only a small number have crept into the mainstream media.

Unlike the mainstream media, popular Internet expressions represent what the ordinary Chinese people are actually talking about in non-official contexts. Most of the expressions are highly colloquial, living, creative, and can be cynical. Some of the expressions reveal the new values and attitudes towards current affairs. For instance, da jiang you, which literally means “on the way to get soy sauce”, speaks of a “not concerned” or “staying out of it” attitude. This attitude is also reflected in the expression: zuo fu wo cheng, which literally means “doing push-ups”, in other words not paying any attention to what’s happening.

Some Internet words have gained acceptance in the mainstream media. For instance shan zhai, which literally means “mountain village”. It has now been adapted to mean “counterfeit”, or things done in parody, as in “shanzhai mobile phones”, “shanzhai New Year’s Eve Gala”, and even “shanzhai celebrities”.

From a linguistic point of view, language is simply a tool for communication. When new ideas and concepts pop up, language needs to adapt itself to allow the communication of these ideas and concepts. If the Internet is reshaping our lives, the net-language is only reflecting such changes.

The author is associate professor at the English Department of Xiamen University.

(China Daily 04/16/2010 page9)



The Narrative: Top Political Buzzword for Midterm Elections

Austin, Texas, April 5, 2010 — “The Narrative’ is the Top Political Buzzword for the upcoming election cycle, according to a global Internet and media analysis by Austin-based Global Language Monitor.  GLM has been monitoring political buzzwords since 2003.


Read about The Narrative in Congressional Quarterly’s Political Wire.

“The Narrative” is now appearing thousands of times in the global media on the Internet and blogosphere as well as throughout the world of social media.  The current ‘sense’ of the ancient phrase is being used as the main stream of public opinion running in the media that needs to be fed, encouraged, diverted or influenced by any means possible.

Current examples include:

  • “Barack Obama, US president, has lost control of the political narrative …” Financial Times, Feb 15.
  • “The Start of a New Obama Narrative” (Huffington Post, March 26)
  • “The Obama White House has lost the narrative in the way that the Obama campaign never did” (New York Times, March 6)
  • “Ok. Has the narrative changed because of the health care success? (Washington Post, March 26)
  • “The only thing that changes is the narrative.” (CNN, March 23)

“The rise of the ‘The Narrative’ actually renders actual positions on the issues almost meaningless, since the positions now matter less than what they seem to mean.” said Paul JJ Payack, President and Chief Word Analyst of GLM. “The goal of political campaigns now is to spin a storyline that most ‘resonates’ with the electorate, or segments thereof”.

Read the discussion generated by MinnPost’s Eric Black

The word ‘narrative’ comes to us from the 16th century and traditionally means something told in the form of a story.  It is ultimately from the Latin, narrativus, meaning something told, related or revealed (as in a story).  One of the best-known examples is The Narrative of the Life of Frederick Douglas.

The Global Language Monitor has been tracking political buzzwords since the turn of the century.

  • Top Political Buzzword of the 2000 Presidential Election was ‘Chad’.
  • Top Political Buzzword of the 2004 Presidential Election was ‘Incivil’ as in the InCivil War, alluding to the vicious war of words between the Kerry and Bush (43) camps.
  • Top Political Buzzword of the 2008 Presidential Election was ‘Change’.

More recently, GLM has tracked the following about political buzzwords in the media:

To track political buzzwords, Global Language Monitor uses the Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.



Red Bull Top Vancouver Ambusher; P&G Strong

Who really won in Vancouver: Ambushers

Four of the five top brands at the Winter Games (MediaLife Magazine)


Red Bull Top Ambush Marketer at Vancouver Olympics

Proctor & Gamble, the No. 1 Olympic Sponsor of Any Type

Ambushers Pepsi and Verizon Best Sponsors Coca-Cola and AT&T

Subway Still Strong

“Gang of Five” Canadians beat all IOC sponsors except Visa

Austin, TX March 24, 2010 – The final TrendTopper Ambush Index™ of the Vancouver Winter Olympics 2010 by Austin-based Global Language Monitor, has shown, once again, how companies adept at associating themselves with an event, even though they are not ‘official’ sponsors of that event, can often outperform official sponsors.

Specifically, for the Vancouver Olympics, TrendTopper AI has found that:

  • Red Bull and the Martin Scorsese film ‘Shutter Island’ are the top Ambush Marketers.  ‘Shutter Island’ forged its Olympic linkage by running innumerable prime-time ads during NBC’s exclusive coverage of the event.
  • Ambusher Pepsi beat sponsor Coca-Cola; Ambusher Verizon beat sponsor AT&T.
  • Subway, with it ongoing campaign with mega-medal winner Michael Phelps maintained strong ties to the Games.
  • The ‘Gang of Five,’ the smaller Canadian Ambushers (Blenz Coffee, Howe Sound Brewing, Lululemon, Scotiabank, and Roots Canada) all beat all IOC sponsors with the exception of Visa (which was bested by four of the five).
  • Proctor & Gamble performed surprisingly well as No. 2 overall and the No. 1 Sponsor of any type.

In addition, the analysis found that past official sponsors appear to bask in the glow of their Olympic association for some time after the quadrennial event with past-sponsor Lenovo outpacing current sponsors Acer and Samsung.

“Do Olympic Sponsorships actually pay off for official sponsors?  That’s the question that has advertisers buzzing,” said Paul JJ Payack, president and chief word analyst of GLM.  “Since TrendTopper AI measures all perceived Olympic sponsors according to their presence in the global media, If they are statistically linked to the Vancouver Games, they qualify for the Ambush Index.”

The TrendTopper Ambush Index tracks brand media presence in relation to the Winter Games.  It’s based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For the 2009 – 2012 Olympic Quadrennial, there are nine Global Partners:  Coca-Cola, Acer, GE, McDonalds, Omega, Panasonic, Samsung, Visa, and AT&T.  The United States Olympic Committee (USOC) has two additional national partners:  P&G and the Budweiser unit of inBev.  The Canadian Olympic committee has a number of local partners, of which five were included:  Deloitte, Tyson Foods, United Airlines, Hilton and Nike.

For this analysis, the Ambush Marketers included:  Verizon, Subway, Pepsi, MasterCard and Adidas in the Global Category.  The National Category included Lululemon Athletica, Blenz Coffee, Roots Canada, Scotiabank and Howe Sound Brewing.  Past sponsors who continue to enjoy the glow of past Olympic associations, such as: Allstate, Bank of America, Home Depot, and Lenovo were also included in the analysis.

The Top Twenty-five marketers as measured by brand media presence in relation to the Winter Games.

` VO Partner Affiliation
Rank
1 Howe Sound Brewing Ambusher
2 P&G USOC
3 Shutter Island Ambusher
4 Scotiabank Ambusher
5 Lululemon Athletica Ambusher
6 United COC
7 Blenz Coffee Ambusher
8 Visa IOC
9 Red Bull Ambusher
10 Tyson COC
11 Roots Canada Ambusher
12 Budweiser USOC
13 McDonalds IOC
14 Pepsi Ambusher
15 Home Depot Inc Tornino USOC
16 Subway Ambusher
17 Verizon Ambusher
18 Hudson’s Bay Ambushed
19 Exxon Mobil Corp Past Sponsor
20 Deloitte COC
21 AT&T IOC
22 Bank of America Torino USOC
23 Nike COC
24 Hilton COC
25 Omega IOC

.

The complete study of forty brands, with numerical analysis and changes in rankings over the course of the Games is available from the Global Language Monitor by calling 925.367.7557 or visiting www.LanguageMonitor.com.

In the TrendTopper AI analysis, Marketers are ranked both by category and then overall. Rankings are calculated, normalized and cross-indexed.  For trend analysis, momentum and velocity calculations, the TrendTopper AI analysis was run at the halfway point of the Winters Games, with the final tally appearing after the Closing Ceremony.

In addition, a TrendTopper AI ranking of athletes will appear early next week and at the conclusion of the Games.  For more information, call 1.925.367.7557.



Who really won in Vancouver: Ambushers

Four of five top brands at Winter Games Were Ambush Marketers

.


Red Bull Top Ambush Marketer at Vancouver Olympics

Proctor & Gamble, the No. 1 Olympic Sponsor of Any Type

Ambushers Pepsi and Verizon Best Sponsors Coca-Cola and AT&T

Subway Still Strong

“Gang of Five” Canadians beat all IOC sponsors except Visa

Austin, TX March 24, 2010 – The final TrendTopper Ambush Index™ of the Vancouver Winter Olympics 2010 by Austin-based Global Language Monitor, has shown, once again, how companies adept at associating themselves with an event, even though they are not ‘official’ sponsors of that event, can often outperform official sponsors.

Specifically, for the Vancouver Olympics, TrendTopper AI has found that:

  • Red Bull and the Martin Scorsese film ‘Shutter Island’ are the top Ambush Marketers.  ‘Shutter Island’ forged its Olympic linkage by running innumerable prime-time ads during NBC’s exclusive coverage of the event.
  • Ambusher Pepsi beat sponsor Coca-Cola; Ambusher Verizon beat sponsor AT&T
  • Subway, with it ongoing campaign with mega-medal winner Michael Phelps maintained strong ties to the Games
  • The ‘Gang of Five,’ the smaller Canadian Ambushers (Blenz Coffee, Howe Sound Brewing, Lululemon, Scotiabank, and Roots Canada) all beat all IOC sponsors with the exception of Visa (which was bested by four of the five).
  • Proctor & Gamble performed surprisingly well as No. 2 overall and the No. 1 Sponsor of any type.

In addition, the analysis found that past official sponsors appear to bask in the glow of their Olympic association for some time after the quadrennial event with past-sponsor Lenovo outpacing current sponsors Acer and Samsung.

For GLM’s Analysis of the Beijing Olympics, go here.

“Do Olympic Sponsorships actually pay off for official sponsors?  That’s the question that has advertisers buzzing,” said Paul JJ Payack, president and chief word analyst of GLM.  “Since TrendTopper AI measures all perceived Olympic sponsors according to their presence in the global media, If they are statistically linked to the Vancouver Games, they qualify for the Ambush Index.”

The TrendTopper Ambush Index tracks brand media presence in relation to the Winter Games.  It’s based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For the 2009 – 2012 Olympic Quadrennial, there are nine Global Partners:  Coca-Cola, Acer, GE, McDonalds, Omega, Panasonic, Samsung, Visa, and AT&T.  The United States Olympic Committee (USOC) has two additional national partners:  P&G and the Budweiser unit of inBev.  The Canadian Olympic committee has a number of local partners, of which five were included:  Deloitte, Tyson Foods, United Airlines, Hilton and Nike.

For this analysis, the Ambush Marketers included:  Verizon, Subway, Pepsi, MasterCard and Adidas in the Global Category.  The National Category included Lululemon Athletica, Blenz Coffee, Roots Canada, Scotiabank and Howe Sound Brewing.  Past sponsors who continue to enjoy the glow of past Olympic associations, such as: Allstate, Bank of America, Home Depot, and Lenovo were also included in the analysis.

The Top Twenty-five marketers as measured by brand media presence in relation to the Winter Games.

` VO Partner Affiliation
Rank
1 Howe Sound Brewing Ambusher
2 P&G USOC
3 Shutter Island Ambusher
4 Scotiabank Ambusher
5 Lululemon Athletica Ambusher
6 United COC
7 Blenz Coffee Ambusher
8 Visa IOC
9 Red Bull Ambusher
10 Tyson COC
11 Roots Canada Ambusher
12 Budweiser USOC
13 McDonalds IOC
14 Pepsi Ambusher
15 Home Depot Inc Tornino USOC
16 Subway Ambusher
17 Verizon Ambusher
18 Hudson’s Bay Ambushed
19 Exxon Mobil Corp Past Sponsor
20 Deloitte COC
21 AT&T IOC
22 Bank of America Torino USOC
23 Nike COC
24 Hilton COC
25 Omega IOC

.

The complete study of forty brands, with numerical analysis and changes in rankings over the course of the Games is available from the Global Language Monitor.

In the TrendTopper AI analysis, Marketers are ranked both by category and then overall. Rankings are calculated, normalized and cross-indexed.  For trend analysis, momentum and velocity calculations, the TrendTopper AI analysis was run at the halfway point of the Winters Games, with the final tally appearing after the Closing Ceremony.

Four GLM’s Analysis of the Beijing Olympics, go here.



Most Confusing High Tech Buzzwords of 2000-2009

Austin, Texas, March 17, 2010 — In conjunction with the SXSW Interactive conference held in its hometown, The Global Language Monitor has released the most confusing high tech buzzwords of the decade (2000-2009). Topping the list are HTTP, Flash, God Particle, Cloud Computing, and Plasma (as in plasma TV). Rounding out the Top Ten were IPOD/IPAD, Megapixel, Nano, Resonate and Virtualization.

The most confusing Acronym for the decade was SOA (Service Oriented Architecture).

“SXSW has long been a harbinger for future directions in popular culture and now the gathering has taken on the added dimension of technological innovation,” said Paul JJ Payack, president of the Global Language Monitor, “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.

The Most Confusing High Tech Buzzwords of the decade (2000-2009) with Commentary follow:

1. HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.

2. Flash — As in Flash Memory. “Flash’ is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.

3. God Particle – The Higgs boson, thought to account for mass. The God Particle has eluded discovery since its existence was first postulated some thirty years ago.

4. Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)

5. Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing electrical voltages to create an image.

6. IPOD – What the Alpha Whale calls his personal pod. Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey. The origin of the word IPAD is a completely different story.

7. Megapixel – Either a really large picture element (pixel) or a whole mess of pixels. Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.

8. Nano – Widely used to describe anything small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.

9. Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.

10. Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.

11. Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service

12. Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.

13. Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness

14. Emoticon A smiley with an emotional component (from emotional icon). Now, what’s a smiley? :’)

15. De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.

16. Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.

17. Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.

18. Petaflop — A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on a failed program by an animal rights’ group.

19. Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).

20. Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva. Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.

21. Versioning – Creating new revisions (or versions) with fewer bugs and more features.

22. VoIP – Voice Over IP, itself shorthand for Voice over Internet Protocol, which in plain English means the ability to talk on the phone over the Internet.

23. Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to the advances web services called Web 2.0.

24. Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.

25. WORM — Not only not a computer virus anymore, let alone a slithery creature of the soil, but “a Write Once, Read Many file system used for optical disk technology

Most Confusing High Tech Acronym of the Decade

SOA – Service Oriented Architecture. Far-and-away No. 1. If it’s so easy to understand, why are hundreds of books written trying to explain exactly what it is.

Early Candidate for Most Confusing High Tech Buzzword of the 2nd Decade of the Century (Possibly a very short decade, Indeed.)

B’ak’tuns – According to the Long-Count Mayan Calendar (high tech for the late A.D.600’s) the end of a ‘Great Cycle’ of thirteen b’ak’tuns (periods of 144,000 days each) since the Mayan creation date of August 11, 3114 BC. According to popular belief, December 21st, 2012 will be the End of the World.



Pandora from Avatar Wins Top HollyWord of 2009

Beats out ‘Hurt Locker’ from The Hurt Locker,

‘Barley Pop’ from Crazy Heart, ‘Vampire’ from Twilight and

‘‘Squeakquel’ from Alvin and the Chipmunks.

7th Annual Global Survey by the Global Language Monitor

Austin, TX. March 12, 2010.  ‘Pandora’ from James Cameron’s Avatar tops the 2009 list of words from Hollywood that most influenced the English Language in 2009 released by the Global Language Monitor.  Closely following were ‘Hurt Locker’ from The Hurt Locker, ‘Barley Pop’ from Crazy Heart, ‘Vampire’ from Twilight and ‘‘Squeakquel’ from Chipmunks.  Rounding out the Top Ten were:  ‘December 21st, 2012’ from the film 2012, ‘Vichy’ from Inglorious Basterds, ‘Her’ from Star Trek, ‘Their’s but to do or die’ from The Blind Side, and ‘Prawns’ from District 9.

Each year, GLM announces the Top Hollywords in conjunction with the annual Oscar ceremony.  The 82nd Annual Academy Awards was held last Sunday at the Kodak Theatre in Los Angeles.

“Last year the top word, ‘Jai Ho!’ was from the other side of the planet; this year it’s from across the Galaxy,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.  “In an especially rich year for language, we are also see a slang term for beer, a calendar date, perhaps, the first politically incorrect word for space aliens, and a neologism created for children.”

The Top Hollywords of the 2009 with the largest impact on the English language with commentary follow.

Rank/Word/Film/Comment

1.       Pandora (Avatar) – There are 1,000 words in Na’vi language specifically constructed for Avatar, but the name of the alien planet is originally from classical Greek meaning ‘all blessings or gifts’.  The Pandora’s Box myth has the first mortal woman opening a box that holds all the ills of the world, which inadvertently escape.  A later version has all the blessings of the world escape except for hope, which remains.

2.       Hurt Locker (The Hurt Locker) – In GI vernacular, explosions send you into the ‘hurt locker’, synonymous with ‘a world of hurt’.

3.       Barley Pop (Crazy Heart) – Bad Blake’s reference to beer; similar to ‘oat soda’ and the like.

4.       Vampire (Twilight) – The living dead are enjoying an unprecedented revival in the 21st Century.  Undoubtedly, PhD fodder for sociologists of the future.

5.       Squeakquel – Any movie that gets millions of kids (and parents) to use a neologism with two qq’s in it, should be noted in an influential word list.

6.       December 21, 2012 (2012) – According to some, the end of the world so marked by the Mayan Calendar; actually it is simply the first day of the 14th b’ak’tun in the Long Count calendar of the Maya.

7.       Vichy (Inglorious Basterds) – Shosanna Dreyfus’ suggestion to Frederick on where to find ‘girlfriends’.  Yet another generation is introduced to the seemier side of the Free France narrative.

8.       Her (Star Trek) – “These are the voyages of the starship Enterprise. Her ongoing mission:  to explore strange new worlds, to seek out new life-forms and new civilizations; to boldly go where no one has gone before.”  Several hundred years from now, though ‘man’ is replaced by ‘no one’ in the mission statement, starships apparently proudly maintain their female gender status, ‘Her’.

9.       ‘Their’s but to do or die’  (The Blind Side) – Sean Tuohy teaches Charge of the Light Brigade to Michael.  When was the last time you recall the words of Alfred, Lord Tennyson being recited in a football movie — or anywhere else for that matter?

10.   Prawns (District 9) – Politically incorrect name for Space Aliens in District 9, since they seem to resemble crayfish, crawfish, or crawdads.

Previous Top HollyWord Winners:

2008     “Jai Ho!” Literally ‘Let there be Victory’ in Hindi from “Slumdog Millionaire”

2007     “Call it, Friendo,” from “No Country for Old Men”

2006     “High Five!!! Its sexy time!’ from “Borat!”

2005     ‘Brokeb ack’ from “Brokeback Mountain”

2004     “Pinot” from “Sideways”

2003            ‘’Wardrobe malfunction” from Super Bowl XXXVIII

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases.  The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.



‘Pandora’ from Avatar Wins Top HollyWord of 2009

.

‘Pandora’ from Avatar Wins Top HollyWord of 2009

followed by ‘Hurt Locker’ from The Hurt Locker,

‘Barley Pop’ from Crazy Heart, ‘Vampire’ from Twilight and

‘‘Squeakquel’ from Alvin and the Chipmunks.

 

 

7th Annual Global Survey by the Global Language Monitor

Austin, TX. March 12, 2010.  ‘Pandora’ from James Cameron’s Avatar tops the 2009 list of words from Hollywood that most influenced the English Language in 2009 released by the Global Language Monitor.  Closely following were ‘Hurt Locker’ from The Hurt Locker, ‘Barley Pop’ from Crazy Heart, ‘Vampire’ from Twilight and ‘‘Squeakquel’ from Chipmunks.  Rounding out the Top Ten were:  ‘December 21st, 2012’ from the film 2012, ‘Vichy’ from Inglorious Basterds, ‘Her’ from Star Trek, ‘Their’s but to do or die’ from The Blind Side, and ‘Prawns’ from District 9.

Each year, GLM announces the Top Hollywords in conjunction with the annual Oscar ceremony.  The 82nd Annual Academy Awards was held last Sunday at the Kodak Theatre in Los Angeles.

“Last year the top word, ‘Jai Ho!’ was from the other side of the planet; this year it’s from across the Galaxy,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.  “In an especially rich year for language, we are also see a slang term for beer, a calendar date, perhaps, the first politically incorrect word for space aliens, and a neologism created for children.”

The Top Hollywords of the 2009 with the largest impact on the English language with commentary follow.

Rank/Word/Film/Comment

1.       Pandora (Avatar) – There are 1,000 words in Na’vi language specifically constructed for Avatar, but the name of the alien planet is originally from classical Greek meaning ‘all blessings or gifts’.  The Pandora’s Box myth has the first mortal woman opening a box that holds all the ills of the world, which inadvertently escape.  A later version has all the blessings of the world escape except for hope, which remains.

2.       Hurt Locker (The Hurt Locker) – In GI vernacular, explosions send you into the ‘hurt locker’, synonymous with ‘a world of hurt’.

3.       Barley Pop (Crazy Heart) – Bad Blake’s reference to beer; similar to ‘oat soda’ and the like.

4.       Vampire (Twilight) – The living dead are enjoying an unprecedented revival in the 21st Century.  Undoubtedly, PhD fodder for sociologists of the future.

5.       Squeakquel – Any movie that gets millions of kids (and parents) to use a neologism with two qq’s in it, should be noted in an influential word list.

6.       December 21, 2012 (2012) – According to some, the end of the world so marked by the Mayan Calendar; actually it is simply the first day of the 14th b’ak’tun in the Long Count calendar of the Maya.

7.       Vichy (Inglorious Basterds) – Shosanna Dreyfus’ suggestion to Frederick on where to find ‘girlfriends’.  Yet another generation is introduced to the seemier side of the Free France narrative.

8.       Her (Star Trek) – “These are the voyages of the starship Enterprise. Her ongoing mission:  to explore strange new worlds, to seek out new life-forms and new civilizations; to boldly go where no one has gone before.”  Several hundred years from now, though ‘man’ is replaced by ‘no one’ in the mission statement, starships apparently proudly maintain their female gender status, ‘Her’.

9.       ‘Their’s but to do or die’  (The Blind Side) – Sean Tuohy teaches Charge of the Light Brigade to Michael.  When was the last time you recall the words of Alfred, Lord Tennyson being recited in a football movie — or anywhere else for that matter?

10.   Prawns (District 9) – Politically incorrect name for Space Aliens in District 9, since they seem to resemble crayfish, crawfish, or crawdads.

Previous Top HollyWord Winners:

2008     “Jai Ho!” Literally ‘Let there be Victory’ in Hindi from “Slumdog Millionaire”

2007     “Call it, Friendo,” from “No Country for Old Men”

2006     “High Five!!! Its sexy time!’ from “Borat!”

2005     ‘Brokeb ack’ from “Brokeback Mountain”

2004     “Pinot” from “Sideways”

2003            ‘’Wardrobe malfunction” from Super Bowl XXXVIII

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases.  The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.

 

Research

GLM in Recent Scholarship:  A Selection

The Global Language Monitor is used as a reference source for academic institutions the world over. Currently there are +800 books, research journals, and academic papers that cite GLM’s analysis, numbers, and original research.

Here is a small selection.

GLM impacts the World

Excerpt from:Understanding China, at the English Speaker’s Union
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” Today, I have entitled my speech as Understanding China.  According to Global Language Monitor, an American research body following the global media reporting, on its list of the Top News Stories of the Decade, the rise of China came as the first, even well ahead of 9/11 and the war in Iraq.  But I think 2009 will probably be remembered in our history, as China’s transition into playing a major role in the world.
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Here in London, I could clearly sense China’s emergence onto the world stage.  During the G20 London Summit, the close cooperation between China, US, UK and other countries shows that China has come to the centre stage of addressing global issues.
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– Fu Ying, Chinese Ambassador to the United Kingdom at the English Speakers Union 12/10/09

Excerpt from:On Equal Terms: Redefining China’s Relationship with America and the West (Wiley)

“Hardly a day passes without a story about China in the pages of the Financial Times, Wall Street Journal, or International Herald Tribune echoing statements made by Paul JJ Payack, president of the Global Language Monitor.  His publication boldly reported in 2009 that the rise of China was by far the most widely read story of the past decade — and that period included 9/11, the war in Iraq and Afghanistan, and the global financial crisis.  ”The rise of China to new economic heights has changed — and continues to challenge– the current international order,”  Payack proclaimed.  It is with little surprise that its ongoing transformation has topped all news stories in a decade bespotted by war, economic catastrophe, and natural disasters.”– By Mingxun Zheng

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How Lenovo deploys powerful creative sponsorship activation techniques for a global brand.
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Analysis of Formation of ObamaSpeak and its Cultural Connotation

SU Yu (College of Foreign Studies,Nanjing Agricultural University,Nanjing 210095,China)Words and phrases,the most sensitive elements in language,are always influenced by the politics,the economy as well as the social culture.According to the Global Language Monitor,the latest word to enter the English language is ‘Obama’ in its many variations.Obama is used as a ‘root’ for an ever-expanding number of words.This article tries to analyze the formation of ObamaSpeak and its cultural connotation..
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On Exploring Obamaspeak
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The vocabulary of any language or even tens of thousands up to millions, but the number of word formation has a very limited way and the basic line of succession. With the development of society and the emerging new things, new words will appear endless. According to the Global Language Monitor, which published Obama vocabulary is rapidly entering the English language, this new word as an example to Obama overall interpretation derived, composite, and blending techniques such as word formation.
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Author: Dingli Fu Zhao Zhengguo DING Li-fu ZHAO Government-China
Author: Dingli Fu, DING Li-fu (Huainan Normal University Foreign Language Department, Huainan, 232001)
Zhaozheng Guo, ZHAO Zheng-guo (PLA Foreign Languages University English Department, Luoyang, 471003)
Title: SHANGHAI JOURNAL OF TRANSLATORS,  Years, the volume (of): 2009 “” (1)
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Toward a global infrastructure for the sustainability of language resources GF Simons and S Bird,

SIL International and Graduate Institute of Applied Linguistics, Proceedings of the 22nd Pacific Asia Conference on Language, Information and Computation
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Arabic script language identification using letter frequency neural networks: Ali Selamat, Choon-Ching Ng, International Journal of Web Information Systems, Volume 4, Issue 4, pp 484-500


Speaking genes or genes for speaking? Deciphering the genetics of speech and language, Elena L. Grigorenko, Journal of Child Psychology and Psychiatry, Volume 50, Issue 1-2, Pages 116-125, Published Online: 5 Jan 2009

Boston College Third World Law Journal

A Domestic Right of Return? Race, Rights and Residency in New Orleans in the Aftermath of   Hurricane Katrina:  Boston College Third World Law Journal, Volume XXVII, Number 2
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Language Variation and Change, M. Hundt, University of Heidelberg

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Berkeley Business Law Journal

Shareholder Proposals: A Catalyst for Climate Change-Related Disclosure EN Rindfleisch,Journal

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The History of English, C. Springs, CourageToRisk.org

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Word Indexing for Mobile Device Data Representations: Computer and Information Technology, 2007. CIT 2007

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The Blame Frame: Justifying (Racial) Injustice in America: Harvard Civil Rights-Civil Liberties Law Review


“Noi” e gli “Altri”: verso un futuro di integrazione e di convivenza: Societa Dante Alighieri


Race and Media Coverage of Hurricane Katrina: Analysis, Implications, and Future Research Questions:

Analyses of Social Issues and Public Policy


Can God Intervene?: How Religion Explains Natural Disasters


As Seen on TV or Was that My Phone? New Media Literacy, CARMEN LUKE University of Queensland, Australia


Wardhaugh R., An Introduction to Sociolinguistics, fifth Edition Oxford Blackwell Publishers Ltd


Joao Paulo II: Um Atavista Midiation: Osvaldo Meira Triguerio


Communicating Gender Diversity: A Critical Approach by Victoria Pruin Defrancisco, Catherine Helen Palczewski,  Sage Publications

Lady Gaga Top Fashion Buzzword

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Lady GaGa Top Fashion Buzzword of Uncoming Season

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Michelle Obama Falls from No.2 to No. 15

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Austin, TX February 2, 2010 – Lady GaGa, the enigmatic yet near ubiquitous performance artist, was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor. This is the first time that a name has topped the GLM’s rankings. Immediately following were ‘leggins 2.0,’ ‘no pants,’ ‘off-shoulder,” and ‘chandlier’ as in earrings. Rounding out the Top Ten were the ‘boyfriend’ craze, ‘peek-a-boos,’ ‘camos’ as in camouflage, ‘Hippie Luxe,’ and ‘Armadillo’. Michelle Obama as a fashion icon was reflected in the term ‘Mobama. Mercedes Fashion Week for the fall 2010 collections begins on February 11th in New York City, followed by the shows in the other major fashion capitals: London, Milan, and Paris.

Schott’s Vocab on Top Fashion Buzzwords

“The relationship between Stefani Germanotta, the girl from Yonkers, and haute couture may not be intuitively obvious, until you realize that Stefani would soon grow into one Lady GaGa,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor. “The fact remains that the world of fashion has been duly impacted by her in ways some subtle and some rather profound.”

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Newser’s Intriguing Slide Show

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The words were chosen from the global fashion media and nominated by key fashionistas from around the world. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Buzzwords with commentary follow:

1. Lady Gaga — Enigmatic performance artist has had outsized impact on the world of fashion.

2. Leggins 2.0 – Flourishing from Milano to Main Street, leggings are now differentiated as jeggings (jeans + leggings) and meggings (male leggings), and the like.

3. No pants – Hot pants for the 21st Century; not much pant (see Lady GaGa).

4. Off-shoulder – One shoulder and Off-the-shoulder asymmetrics are now combined with cutouts, draping, or heritage stylings.

5. Chandeliers — Earrings, that is.

6. Boyfriend (the jacket, jeans etc) – It’s getting to be like an Audrey Hepburn movie out there with boyfriend jackets, jeans and the like.

7. Peek-a-boo – Peek-a-boo fashion is back once again; this time as cutouts.

8. Camos – Camouflage is back, this time with an Urban Jungle vibe.

9. Hippie-luxe – Haute Hippies? That’s the Hippie Luxe movement inspired by the 40th anniversary of that classic New York Daily News headline: “600,000 Hippies Mired in Mud”.

10. Armadillos – Shaped like a lobster, made of Python, and called Armadillos — the highly controversial sculpted shoe designs of Alexander McQueen.

11. Mixed prints – Mixing various print in sometimes surprising ways: florals, tropicals, geometrics, polka dots, psychedelics, modernism-inspired, even plaids.

12. Embellishments – Delicate, all, including ruffles, transparency and tulle.

13. Ethical fashion – Echoes of PETA here. No furs, no armadillos, no leather.

14. Fashion 2.0 – Incorporating streaming techniques that bring designer showcases and shows to the buyers and consumers in real time.

15. MObama – OK, so she wears ‘mom’ jeans, but everyone seems to notice, after all Michelle is The Mobama.

Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey. In 2009, Milan upended New York after a five-year reign as the Top Fashion Capital followed by New York, Paris, Rome and London. Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged. In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.

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Fashion

Kate Middleton Tops Gaga for Top Fashion Buzzword

The Annual Analysis by the Global Language Monitor

By: admin
Published: February 8th, 2011
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Austin, TX February 8, 2011 – Kate Middleton, the commoner set to marry Prince William in Westminster Abbey on April 29th who is having a most uncommon effect upon the world of fashion, was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor (GLM). Knock-offs of Kate’s royal blue Issa dress that she wore to her engagement announcement, sold out on-line within hours.

Top Fashion Capitals here

Kate dethrones Lady Gaga, the enigmatic performance artist, nee Stefani Germanotta, who fell to No. 2. MObamna, Michelle Obama’s moniker as a fashion icon, moved back into the Top Ten after a lackluster 2010. Recently criticized for wearing an Alexander McQueen gown to a state dinner, MObama responded, “Look, women, wear what you love. That’s all I can say. That’s my motto.” This is the first time that three names broke into the top ten of GLM’s annual ranking.

Past Fashion Capitals here

Rounding out the top ten after Kate and Gaga were Sheer, Shirt Dresses, Sustainable Style, Articulated Platforms, MoBama, Stripes, and Monet Redux (flowers everywhere).

New York Fashion Week begins February 10th and kicks off the global calendar, immediately followed by London, Milan, and Paris.

“Fashion provides an oasis of personal expression to millions around the world in these sometimes troubling times,” said Bekka Payack, the Global Language Monitor’s Manhattan-based fashion correspondent. ”Accordingly, the upcoming season will provide women with an eclectic palette of globally influenced fashion choices.”


The words were chosen from the global fashion media and nominated by key fashionistas from around the world. This exclusive ranking is based on GLM’s TrendTopper MediaBuzz technologies that track words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Buzzwords with commentary follow:

  1. Kate Middleton – Kate dethrones Lady Gaga as the No. 1 fashion buzzword for the upcoming season, reaching a crescendo on the occasion of her April 29th wedding to Prince William.
  2. Lady Gaga – Gaga’s global influence continues unabated especially among her ever-growing legions of ‘little monsters’ (reportedly surpassing the 8,000,000 mark).
  3. Sheer – Translucent, transparent and transcendent again en vogue for the season.
  4. Shirt Dresses – From the Upper East Side to 6th Street in Austin to LaJolla, California shirt dresses are everywhere (and everywhen).
  5. Sustainable Style – Clothing make of recycled fabrics now entering the mainstream.
  6. Articulated Platforms – Move over Armadillos, platforms are taking on a life of their own, now to be found with every type of embellishments from McQueen inspired butterflys, to florals and feathers. What’s new? Flatforms.
  7. MoBama – Moving up the list again after a lackluster 2010.
  8. Stripes – Classic black and white stripes with striking mathematically inspired motifs.
  9. Flowers Everywhere – Monet redux: As if Monet updated his water lily meme to the 21st c. catwalk.
  10. Blocked Colors – Bright and bold, color blocks are ever so popular (and fashionable).
  11. Edun – Mrs. Bono’s (Ali Hewson) line of ethical couture gets a boost with the Louis Vuitton for Edun bag.
  12. White Shirts – Clean and crisp for a classic, say Aubrey Hepburn, look.
  13. Fruit vs. Fruit Salad – Either way fruit is big (as are animals). Veggies? Not so much.
  14. Leggins – Flourishing around the globe. Women voting with their feet, er, legs.
  15. Anime – Anime inspired looks with big eyes and pursed lips; definitely not haute but hot, especially among young Asians.
  16. That ‘70s Look – The Neo-Bohemian, updated from the ‘60s but cleaner and more refined.
  17. Embellishments – Embellishments now encompass tassels, pewter, sequins and studs to anything else that works.
  18. Black Swan – Natalie Portman’s adds to the ever-popular ballerina meme.
  19. Yama Girls – Trekking outfits include fleece miniskirts brightly colored leggings and style-conscious boots.
  20. Jersey Shore wear – Unsophisticated, tawdry, outrageous, And definitely not to be seen in polite company. But that’s precisely the point, isn’t it.

Global Fashion Capitals

Each Summer, the Global LanguageMonitor ranks the Top Fashion Capitals by Internet presence. New York has regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009 according to the Global Language Monitor’s annual survey. Topping the list for 2010 are New York, Hong Kong, London, Paris, and Los Angeles. Milan, Sydney, Miami Barcelona and Madrid followed. This was the first time the two Iberian cities were ranked in the Top Ten.

Top movers included Hong Kong, Madrid and Melbourne. In the battle for the Subcontinent Mumbai again outdistanced Delhi, while Sao Paulo continued its leadership over Rio, Buenos Aires and Mexico City in Latin America. Top newcomers to the expanded list included No.17 Amsterdam, Nos. 23 and 25 Cape Town and Johannesburg, No. 27 Vienna and No. 32, Bali.

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Top Global Fashion Capitals 2010

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Barcelona and Madrid Move into the Top Ten; Rome Plummets

Hong Kong overcomes both London and Paris

Austin, Texas. August 12, 2010. New York has regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009 according to the Global Language Monitor’s annual survey. Topping the list for 2010 are New York, Hong Kong, London, Paris, and Los Angeles. Milan, Sydney, Miami Barcelona and Madrid followed. This was the first time the two Iberian cities were ranked in the Top Ten.

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Top movers included Hong Kong, Madrid and Melbourne. In the battle for the Subcontinent Mumbai again outdistanced Delhi, while Sao Paulo continued its leadership over Rio, Buenos Aires and Mexico City in Latin America.

Top newcomers to the expanded list included No.17 Amsterdam, Nos. 23 and 25 Cape Town and Johannesburg, No. 27 Vienna and No. 32, Bali.

See the MSNBC Slideshow

In perhaps a harbinger of things to come, this is the first analysis where the traditional Big Five (New York, Paris, Milan, and Rome) did not dominate the global fashion scene.

“As the global fashion industry adjusted to the new economic reality, New York rebounded to the No. 1 spot it has now held for six of the last seven years,” said Rebecca Payack, the Manhattan-based fashion correspondent for the Global Language Monitor.

“This year’s list of the Top Fashion Capitols, shows the global fashion industry to remain in flux, with the relative decline of some of the previously leading players and formerly regional players emerging as significant new influences.”

The world ‘rag’ business is estimated to be over three trillion USD. Regional rankings are provided below.


This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere.

The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets..

The Top Fashion Capitols List was expanded to forty from thirty to reflect the various emerging and diverse players affecting the industry..

The Top Fashion Capitals of 2010, change from the 2009 rankings, and commentary follow.

1. New York (+1) – Reclaims the top spot which it sees as its rightful place.

2. Hong Kong (+5) – The highest ranking ever for an Asian city.

3. London (+2) – The first time, the No. 2 ranking goes to anyone other than the Classic Four (New York, Paris, London and Milan).

4. Paris (-1) – No. 1 in our hearts by No. 4 in the eyes of the media.

5. Los Angeles (+1) – Film is playing an ever more important place in the world of fashion.

6. Milano (-5) – Milan Fashion Week was widely considered a disappointment.

7. Sydney (+2) – Sydney and Melbourne are both energizing the fashion world from Oz.

8. Miami (+5) – strength in swimwear propels Miami into the Top Ten.

9. Barcelona (+5) – Once again, take the top spot in Iberia.

10. Madrid (+11) – Impressive leap into the Top Ten.

11. Melbourne (+14) – Sydney strides ahead; Melbourne even moreso.

12. Shanghai (+2) — Hong Kong and Shanghai both outpace Tokyo.

13. Sao Paulo (-5) – No. 1 in Latin America, again.

14. Tokyo (-2) – Maintaining a relatively strong message while slipping a bit.

15. Singapore (+5) – Strong fashion infrastructure helps it keep pace.

16. Las Vegas (-6) – Hard economic times make a dent in Vegas’ standing.

17. Amsterdam (NL) – Move on to the list for the first time.

18. Berlin (+1) – Hard work helps it main spot in the Top Twenty.

19. Rio de Janeiro (-1) – Strong Latin presence yet slips further behind Sao Paulo.

20. Moscow (+2) – Back in the Top Twenty where it belongs.

21. Dubai (-10) – Transformation of Burg Dubai into Burj Khalifa mirrors the local fashion industry’s trajectory for the year.

22. Rome (-18) – Steepest decline for the survey, ever.

23. Cape Town (NL) – Nice debut for a city known for its multicultural beauty

24. Buenos Aires (0) – Remains No. 3 in Latin America reflecting its glorious past.

25. Johannesburg (NL) – A big year for South Africa with two debuts in the Top Twenty-five.

26. Prague (+3) – Proud city further strengthens its fashion credentials.

27. Vienna (NL) – Strong debut for the capital of the old Hapsburg Empire.

28. Mumbai (-12) – Mumbai falls out of the Top Twenty, but Delhi falls further.

29. Mexico City (+1) – Tops in Central America, again.

30. New Delhi (-13) – Though strengthening its fashion infrastructure, falls further behind Mumbai

31. Santiago (-8) – Making fashion strides while slipping a bit.

32. Bali (NL) – Solid debut for the Indonesian Archipelago.

33. Stockholm (-7) – Once more, tops in Scandinavia.

34. Copenhagen (NL) – Debuts right behind Stockholm.

35. Bangkok (-8) – Falling further behind in the fashion race.

36. Warsaw (NL) – Moves into the top tier in 2010.

37. Chicago (NL) – The Second City makes the list for the first time.

38. Toronto (NL) – Toronto edges Montreal for the top Canadian entry.

39. Krakow (-11) – Maintains a rather unique and creative niche in the industry.

40. (Tie) Dallas (NL) – There are more than cowboys in this emerging regional capital.

40. (Tie) Atlanta (NL) – More than CNN is making an international impact from Hot ‘Lanta.

Nominated: Antwerpen, Caracas, Frankfurt, Medellin, Seoul

Top Fashion Capitals by Region (2010)

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Major influence of Fashion Night Out Cited

Miami leads Rio, Barcelona, Sydney & Bali in Swimwear

Austin, Texas. August 16, 2010 New York, Hong Kong, London, Sydney, Sao Paulo, Moscow, Dubai, Mumbai were announced as the Top Fashion Capitals by their respective regions in the Global Language Monitor’s annual analysis. Earlier GLM announced that New York had regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009. In addition, GLM announced that Miami beat Rio, Barcelona, Melbourne & Bali in the Swimwear category.


“The importance of the emerging regional fashion capitals demonstrate a major global re-alignment in the multi-trillion dollar global fashion industry,” said Bekka Payack, the Manhattan-based fashion correspondent for the Global Language Monitor. “The success of Fashion Night Out is but another example of the proliferation of the fashion culture worldwide.”


Tour the Top 22 Fashion Capitals of Four Seasons

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The Top Fashion Capitals by Region along with their place in the entire ranking are listed below.

Region, Fashion Capital, Overall Ranking

Asia:

  1. Hong Kong (2),
  2. Shanghai (12),
  3. Tokyo (14),
  4. Singapore (15),
  5. Bangkok (35)
  6. (Seoul) nominated

Australia and Oceania:

  1. Sydney (7),
  2. Melbourne (11),
  3. Bali (32)

Europe:

  1. London (3),
  2. Paris (4),
  3. Milano (6),
  4. Barcelona (9),
  5. Madrid (10),
  6. Amsterdam (17),
  7. Berlin (18),
  8. Rome (22),
  9. Stockholm (33),
  10. Copenhagen (34)
  11. (Frankfurt) nominated
  12. (Antwerpen) nominated

North America:

  1. New York (1),
  2. Los Angeles (5),
  3. Miami (8),
  4. Las Vegas (16),
  5. Chicago (37),
  6. Toronto (38),
  7. Dallas (40),
  8. Atlanta (40)
  9. (Vancouver) nominated
  10. (San Francisco) nominated

India:

  1. Mumbai (28),
  2. New Delhi (30)

Latin America:

  1. Sao Paulo (13),
  2. Rio de Janeiro (19),
  3. Buenos Aires (24),
  4. Mexico City (29)
  5. Santiago (31)

Middle and Eastern Europe:

  1. Moscow (20),
  2. Prague (26),
  3. Vienna (27),
  4. Warsaw (36),
  5. Krakow (39)

Middle East and Africa:

  1. Dubai (21),
  2. Cape Town (23),
  3. Johannesburg (25)

The Fashion Capitals for Swimwear along with their place in the entire ranking are listed below.

Swimwear Fashion Capital Rank, Overall Ranking

  1. Miami (8)
  2. Rio de Janeiro (19)
  3. Barcelona (9)
  4. Sydney (7)
  5. Bali (32)

These exclusive rankings are based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

In 2010, the Top Fashion Capitals List was expanded to forty from thirty to reflect the various emerging and diverse players affecting the industry.

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Lady Gaga Top Fashion Buzzword of Upcoming Season (2010)

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Michelle Obama Falls from No.2 to No. 15

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Austin, TX February 2, 2010 – Lady GaGa, the enigmatic yet near ubiquitous performance artist, was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor. This is the first time that a name has topped the GLM’s rankings. Immediately following were ‘leggins 2.0,’ ‘no pants,’ ‘off-shoulder,” and ‘chandlier’ as in earrings. Rounding out the Top Ten were the ‘boyfriend’ craze, ‘peek-a-boos,’ ‘camos’ as in camouflage, ‘Hippie Luxe,’ and ‘Armadillo’. Michelle Obama as a fashion icon was reflected in the term ‘Mobama. Mercedes Fashion Week for the fall 2010 collections begins on February 11th in New York City, followed by the shows in the other major fashion capitals: London, Milan, and Paris.

Schott’s Vocab New York Times


“The relationship between Stefani Germanotta, the girl from Yonkers, and haute couture may not be intuitively obvious, until you realize that Stefani would soon grow into one Lady GaGa,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor. “The fact remains that the world of fashion has been duly impacted by her in ways some subtle and some rather profound.”

The words were chosen from the global fashion media and nominated by key fashionistas from around the world. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Buzzwords with commentary follow:

1. Lady Gaga — Enigmatic performance artist has had outsized impact on the world of fashion.

2. Leggins 2.0 – Flourishing from Milano to Main Street, leggings are now differentiated as jeggings (jeans + leggings) and meggings (male leggings), and the like.

3. No pants – Hot pants for the 21st Century; not much pant (see Lady GaGa).

4. Off-shoulder – One shoulder and Off-the-shoulder asymmetrics are now combined with cutouts, draping, or heritage stylings.

5. Chandeliers — Earrings, that is.

6. Boyfriend (the jacket, jeans etc) – It’s getting to be like an Audrey Hepburn movie out there with boyfriend jackets, jeans and the like.

7. Peek-a-boo – Peek-a-boo fashion is back once again; this time as cutouts.

8. Camos – Camouflage is back, this time with an Urban Jungle vibe.

9. Hippie-luxe – Haute Hippies? That’s the Hippie Luxe movement inspired by the 40th anniversary of that classic New York Daily News headline: “600,000 Hippies Mired in Mud”.

10. Armadillos – Shaped like a lobster, made of Python, and called Armadillos — the highly controversial sculpted shoe designs of Alexander McQueen.

11. Mixed prints – Mixing various print in sometimes surprising ways: florals, tropicals, geometrics, polka dots, psychedelics, modernism-inspired, even plaids.

12. Embellishments – Delicate, all, including ruffles, transparency and tulle.

13. Ethical fashion – Echoes of PETA here. No furs, no armadillos, no leather.

14. Fashion 2.0 – Incorporating streaming techniques that bring designer showcases and shows to the buyers and consumers in real time.

15. MObama – OK, so she wears ‘mom’ jeans, but everyone seems to notice, after all Michelle is The Mobama.

Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey. In 2009, Milan upended New York after a five-year reign as the Top Fashion Capital followed by New York, Paris, Rome and London. Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged. In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.

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Milan Upends New York as Top Fashion Capital

Paris, Rome, London follow.

Hong Kong and Sao Paulo break into the Top 10

Barcelona and Miami surge. Mumbai outdistances Delhi.

Austin, Texas. July 20, 2009. Milan has upended New York after a five year reign as the Top Fashion Capital in the Global Language Monitor’s annual global survey. Topping the list for 2009 were Milan, New York, Paris, Rome and London follow. Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged. In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.

Read: Milan Strides Past New York as World’s Fashion Capital (Reuters)

“The global economic restructuring has affected the fashion industry just as it has touched everything else,” said Millie L. Payack, director and fashion correspondent for the Global Language Monitor. “The catwalks were still crowded though with the lights dimmer, the hype a bit more restrained, and ‘recessionistas,’ of course, thriving”.

Though Milan dethroning New York, the Big Five (Milan, New York, Paris, Rome, and London) continued their domination of global fashion.

The world ‘rag’ business is estimated to be over three trillion USD. Regional rankings are provided below.

This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Thirty Fashion Capitals, change from 2008 ranking, and commentary follow.

1. Milano (+3) – Not only overtakes New York but also Rome and Paris.

2. New York (-1) – Knocked out of Top Spot by Milano after a five-year run.

3. Paris (0) – No 1. in our hearts but No. 3 in the media.

4. Rome (-2) — The Eternal City still reigns strong.

5. London (0) – London remains the laggard of the Fashion Elite.

6. Los Angeles (0) – Holding its own at No. 6.

7. Hong Kong (+4) – Leaps over Sydney and Tokyo to seize the lead in Asia/Pacific.

8. Sao Paulo (+25) – A remarkable rise, now dominating the Latin-American scene.

9. Sydney (-2) – Solidly in the Top 10 while Melbourne sinks.

10. Las Vegas (-2) – Intense media spotlight ensures a top ranking.

11. Dubai (+1) – An unlimited budget continually exceeded.

12. Tokyo (-2) – Loses a bit of luster as it slips out of the Top 10.

13. Miami (+13) – Driven by its dominance in swimwear.

14. Barcelona (+11) – Takes the Iberian spotlight.

15. Shanghai (-2) — Now third in the China/Japan rivalry.

16. Mumbai (+6) – In neck-and-neck race for primacy on the Subcontinent.

17. New Delhi (+7) – Both Delhi and Mumbai break into Top 20.

18. Rio de Janeiro (+12) – Comes on strong but Sao Paulo is stronger.

19. Berlin (-10) – Hurt by weak showing in the ‘haute’ category.

20. Singapore (-6) – Fashion infrastructure strong, but hurt by the economy.

21. Madrid (-6) – Barcelona takes the Iberian crown.

22. Moscow (-6) – Remains strong as it drops out of the Top 20.

23. Santiago (-6) – Now third behind Sao Paulo and Rio in Latin America.

24. Buenos Aires (-4) – Strong in new interpretations of classic fashion.

25. Melbourne (-7) — Slips out of Top 20 as Sydney strives ahead.

26. Stockholm (-7) – Tops in Scandinavia with Copenhagen No. 2.

27. Bangkok (+7) – Breaks into the top tier of Asian Fashion.

28. Krakow (-1) – Hold an increasingly intriguing niche in Middle Europe.

29. Prague (-1) – Strengthening its position as a fashion capitol.

30. Mexico City (Not Listed) – First time on the list.

Others in the ranking in order: Dallas, Toronto, Montreal, Copenhagen, Amsterdam, Frankfurt

Johannesburg, Cape Town, Atlanta

Regional Rankings:

Asia and Oceania: Hong Kong, Sydney, Tokyo, Shanghai, Singapore, Melbourne, Bangkok

Europe: Milano, Paris, Rome, London, Barcelona, Berlin, Madrid, Stockholm, (Copenhagen, Amsterdam, Frankfurt)

India: Mumbai, New Delhi

Latin America: Sao Paulo, Rio de Janeiro, Santiago, Buenos Aries, Mexico City

Middle and Eastern Europe: Moscow, Krakow, Prague

Middle East and Africa: Dubai, (Johannesburg, Cape Town)

North America: New York, LA, Las Vegas, Miami, (Dallas, Toronto, Montreal, Atlanta)

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Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator

Top FashionSpeak of Upcoming Fall/Winter 2009/10 Season

Austin, TX February 5, 2009 – Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator were named the Top Fashion Buzzwords of the of Upcoming Fall/Winter 2009/10 Season by the Global Language Monitor. New York Fashion Week begins February 12th.


The words were chosen from those gathered from the worldwide fashion media and nominated by key fashionistas. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

“The fashion world is affected by the global economic meltdown like everyone else this year and are reflected in this season’s buzzwords,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor.” Another significant influence is that of Michele Obama as the first Lady of the United States, who already is subject of vast Internet and Blogosphere buzz.”

The Top Fashion Buzzwords with commentary, follow:

1. Chiconomics – The drive to chicness remains strong though affected by economic crisis.

2. Michele Obama – Michelle says ‘Yes, we can!’ to bringing back a sense of fashion to the White House; further popularizes the single-shoulder look.

3. Sheer (not see-through, please!) – Though sheer is synonymous with see-through often to embarrassing results (See Renée Zellweger at the Golden Globes.)

4. Metallics – Move over silver and gold this year it’s coppers and bronze as well as pewter tones.

5. Gladiators – From chunky platforms to criss-crossed flats, one of the biggest shoe trends of the new century.

6. Recessionista — Fashion designers, trend-setters and icons set out to weather the world economic crisis.

7. Voluminous – As in volume-mungous. Sometimes combined with the sheer look to dramatic results.

8. Ferosh – A combination of ‘fierce’ and ‘ferociousness’ popularized by Project Runway’s Christian Siriano.

9. Shoe Boot – Or booties, favored by fashion-forward A-listers.

10. Lemongrass – The color of Ms. Obama’s Inauguration gown (designed by Isabel Toledo).

11. Draping or Grecian or goddess – The Greco-Roman goddess look continues its 2500-year comeback.

12. Eco-Fashion – Couture with carbon-offsetting properties; the Green movement has not invaded haute couture – yet.

13. On Trend – The ’oh so trendy’ way to say trendy.

14. Ethnicware – Also known as Multicutural.

15. Fast Fashion – The successor to High Street; the ability to produce low-cost knock-offs, includes such retailers as H&M and Target.

16. Fruit Salad (or Macedonian) – Mixed prints are big and bold.

17. Tie-dyed Silk – Black silk is everywhere even in tie-dyed creations.

18. Muffin Top fashion – No worries on the runway but a muffin top is seen when the belly spills over the waistband in exposed ‘midriff’ fashion.

19. Palettes – Including Mimosa (yellow) and Blue Iris (purple).

20. Tribe – Fashion tribes are still en vogue whether hipsters or EMOs.

Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey. Topping the list for 2008 were New York, Rome, Paris, Milan, London, Los Angeles, Sydney, Las Vegas, Berlin and Tokyo. Madrid (No. 15), Stockholm (No. 20), Cape Town (No. 23) and New Delhi (No. 24) broke into the Top 25. Notble movement included Sydney moving up five spots to No.7 and Dubai jumping up twelve spots to No.12.

Top Fashion Cities of 2008 Named in Annual Survey

Austin, Texas. July 15, 2008. MetaNewsWire. The Top Fashion Cities of 2007 have been named by the Global Language Monitor (www.LanguageMonitor.com) in its annual global survey. Topping the list for 2008 are New York, Rome, Paris, Milan, London, Los Angeles, Sydney, Las Vegas, Berlin and Tokyo. Madrid (No. 15), Stockholm (No. 20), Cape Town (No. 23) and New Delhi (No. 24) broke into the Top 25. Falling off the list were Sao Paolo and Bangkok.

Other notable movement included Sydney moving up five spots to No.7 and Dubai jumping up twelve spots to No.12.

View the Reuters Fashion Capitals Slide Show and Story


“Our yearly rankings clearly reinforce recent trends: the Big Five (New York, Rome, Paris, Milan, and London), far and away dominate the world of fashion, especially in the eyes of the print and electronic media, as well as on the internet. At the same time, the second tier of the cities in the world fashion rankings are coming on strong,” said Millie Lorenzo Payack, Fashion Correspondent and Director of the Global Language Monitor. “And, by the way, money spent on media outreach can, indeed, make a difference; witness Dubai.” The world ‘rag’ business is estimated to be close to one half trillion USD. Regional rankings are provided below.

The View from Italia

This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Cities, 2008 ranking, last year’s rank, and commentary follow.

  1. New YorkNo. 1 for the fifth year running.
  2. Rome (2) – The Eternal City, again, a strong No. 2.
  3. Paris (3) – Perhaps No. 1 in the world’s hearts and mind – but not the media’s.
  4. Milan (5) – Overtakes London in this survey.
  5. London (4) – The Elite Five far outdistance the rest.
  6. Los Angeles (6) – LA knocks on the door of the Elite Five.
  7. Sydney (12) – Sydney makes a huge move, breaking into the Top 10.
  8. Las Vegas (9) – The intense media spotlight improves Vegas’ ranking.
  9. Berlin (11) – Berlin continues its very strong presence.
  10. Tokyo (6) – Tokyo remains the capital of the Asian Fashion Industry.
  11. Hong Kong (8) – Threatening to move ahead of Tokyo.
  12. Dubai (24) – Massive marketing fueled by petrodollars can make an impact.
  13. Shanghai (14) – Vies with Hong Kong for the lead in China.
  14. Singapore (10) – Significant fashion infrastructure keeps its ranking strong.
  15. Madrid (New) – Reasserts the Iberian fashion lead over Barcelona.
  16. Moscow (16) – Firmly ensconces itself in the Top Twenty.
  17. Santiago (19) – Leads Latin America.
  18. Melbourne (15) – Take a second seat to a high-flying Sydney.
  19. Stockholm (New) – First Scandinavian on the list.
  20. Buenos Aires (22) – Traditional leader in fashion continues to move up the rankings.
  21. Johannesburg (23) – Joburg improves two spots.
  22. Mumbai (18) – Mumbai again leads the Subcontinent.
  23. Cape Town (New) – Joburg’s rival is new to the list.
  24. New Delhi (New) – New Delhi makes the List, but still is outpaced by Bollywood.
  25. Barcelona (13) – Still in the Top Twenty-five though Madrid has strong lead.
  26. Miami (New) – Makes the list on its leadership in swimwear.
  27. Krakow (25) – Shares the neo-Bohemian spotlight with Prague.
  28. Prague (New) – No neo about this rising center of fashion.
  29. Toronto (New) — First Canadian city on the list; Montreal just missed the rankings.
  30. Rio de Janeiro (20) – Strong Latin American No. 3 outpacing Sao Paolo.

Others in the rankings included Copenhagen, Montreal, Sao Paolo, and Bangkok

Regional Rankings:

Asia and Oceania: Sydney, Tokyo, Hong Kong, Shanghai, Singapore, Melbourne (Bangkok)

Europe: Rome, Paris, Milano, London, Berlin, Madrid, Stockholm, Barcelona (Copenhagen)

India: Mumbai, New Delhi

Latin America: Santiago, Buenos Aires, Rio de Janeiro (Sao Paolo)

Middle and Eastern Europe: Moscow, Krakow, Prague

Middle East and Africa: Dubai, Johannesburg, Cape Town

North America: New York, LA, Las Vegas, Miami, Toronto (Montreal)

Top 25 Fashion Capitals of 2007 Named:

Former backwaters emerge on global scene

To See the Video Click Here

San Diego. August 1, 2007. (Updated) The Top Fashion Cities of 2007 have been named by the Global Language Monitor in its annual global survey. Topping the list for 2007 are New York, Rome, Paris, London, Milan, Tokyo, Los Angeles, Hong Kong, Las Vegas, and Singapore. Breaking into the Top 25 were Berlin (No. 11), Shanghai (No, 14), Moscow (No. 16) and Dubai (No. 24). Other notable rankings included Shanghai at No. 14, Sydney and Melbourne at Nos. 12 and 15 respectively, and the Fashion Quartet of South America: Santiago, Rio de Janeiro, Sao Palo, and Buenos Aires. No. 25 was Krakow making the ranking apparently because of it emerging status as center of neo-Bohemian influence.


New York replaced Paris as the Fashion Capital of the world four years ago.

“The ranking is surprising in a number of ways, most of which relate to the changing nature of the Global Fashion Industry, said Millie Lorenzo Payack, Fashion Correspondent and Director of the Global Language Monitor. “Cities that recently would have been considered fashion backwaters – or worse, are now emerging as significant regional hubs.” This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm, that tracks words and phrases in the print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

Ranking and Commentary

1. New York — Far and away No.1 by every index

2. Rome — Beats out Paris, London and Milan

3. Paris — Heartbeat of the fashion world

4. London — Pulsing with creative energy

5. Milan — Perennial contender for No. 1

6. Tokyo — Gaining global influence

7. Los Angeles — Will Posh Spice impact Ranking?

8. Hong Kong — No. 1 in South Asia

9. Las Vegas — Emerging as vibrant fashion center

10. Singapore — Strong regional hub

11. Berlin — Big fashion push & its working

12. Sydney — OZ scores two in the Top 20

13. Barcelona — Regional center grows in stature

14. Shanghai — China breaks into the Big Time

15. Melbourne — Ranks a smidgen behind Sydney

16. Moscow — Lenin would not be amused

17. Bangkok — Realizing its dream

18. Mumbai — Indian fashion influences globe

19. Santiago — Major strides for a proud nation

20. Rio de Janeiro — More than Carnivale and Ipanema

21. Sao Paolo — Money and fashion DO mix

22. Buenos Aires — Seat of Classic Beauty returns

23. Johannesburg — A first for Africa

24. Dubai Dubai? — Yes, Dubai

25. Krakow — Neo-Bohemia thrives

The ‘Skirt With No Name’ Challenges Linguists — and the Fashion Elite

– Gypsy, Tiered, Flouncy, Bouncy, or Boho?

counter customizable free hit

San Diego, Calif. August 6, 2005. The ‘Skirt With No Name’ has become a linguistic wonder since, unlike most mass-merchandized products with apparent global appeal — it has no name, or rather none generally accepted by the consumers, who have come up with a plethora of names to describe it. “It’s as if Motorola has introduced a new model of its popular ‘Moto’ phones or Toyota a new Lexus sedan only to have the consumer ignore the names bestowed upon them by their respective marketers and insist upon using their own particular favorite,” said Paul JJ Payack, President and the WordMan for the Global Language Monitor.


Preliminary analysis using the Global Language Monitors proprietary Predictive Quantities Indicator (PQI), have come up with the top names used to describe the apparel. Using this analysis, ‘tiered’ seems to have settled in as the most popular description followed by ‘peasant’, ‘gypsy,’ and ‘flouncy’. The PQI tracks specified words and phrases in the global print and electronic media and on the Internet. The words and phrases are tracked in relation to their frequency, contextual usage and appearance.

Apparently the skirt is selling well around the globe. It has been suggested that the skirt originated in Mexico, was inspired by the burgeoning Bollywood studios, is a throwback to California ’60s Hippie Culture, or the sudden ‘coolness’ of all things Gypsy.

“There has been a global groundswell of demand for The Nameless Skirt, after having been by-passed on the runways of Milano, Paris and New York,” said Millie Lorenzo Payack, Director and Fashion Correspondent of The Global Language Monitor, “And the fact that the ‘tiered skirt’ comes in such an unusually large number of variations that might be worn to work, dinner or dancing seems to account for the wide variation of names accorded the product”.

The complete list of names, and commentary, associated with the skirt follow.

1. Tiered — Though it’s not always tiered only adds to the confusion surrounding the name.

2. Peasant (sometimes Pioneer) — Throwback to California ’60s Hippie Culture.

3. Gypsy — A tribute to the current popularity of All Things Gypsy.

4. Flouncy — A favorite of teenage girls who favor the short, circle cut (from ‘flounce’ meaning fringe, frill, trim, edging, and furbelow).

5. Boho — The ‘Oh so cool’ description (from Bohemian).

6. Crinkled — Actually meaning ‘crinkle’ as in ‘wrinkle’.

7. Voile — Many ‘high-end’ shops favor the French mystique.

8. Gauze — A thin or transparent fabric with a loose, open weave.

9. Bollywood — As in ‘Hollywood,’ the Mumbai-based film industry in India.

10. Indian — As in Bollywood, though some associate with a Native American influence.

Read: The Gypsy Boho Phenomenon (UK)

Oh So! au courant Fashion Buzzwords

  • Boho
  • Bollywood
  • Fashionista
  • Juicy
  • Confection
  • The New Black
  • Artisanal
  • Fashion faux paux
  • Flouncy
  • Vintage
  • Harajutu
  • Atelier
  • Rag trade
  • Gypsy
  • Sassy
  • Who are you wearing?

Wardrobe Malfunction Selected ‘HollyWORD’ of the Year in Banner Year for Hollywood Impact on Language

Ambush marketers Tracked at Vancouver

Verizon, Subway & Pepsi among top Ambush marketers at Vancouver Games

Winter Olympics tracked by the TrendTopper Ambush Index

Canadian companies Roots Canada and Lululemon lead Overall Rankings

Austin, Texas.  February 18, 2010 – Verizon, Subway, and Pepsi are among the top ‘Ambush’ marketers for the opening weekend of the Vancouver 2010 Olympic Winter Games according to the TrendTopper Ambush Index (TrendTopper AI™) of Austin-based Global Language Monitor. Ambush marketers are companies that attempt to associate themselves with an event even though they are not ‘official’ sponsors of that event.  Of course, it should be noted that alleged ‘ambush’ marketers generally disagree with this designation, insisting that they are simply pursuing marketing ‘best practices’.

Naming and shaming for Olympic ambush marketers (Reuters)

The TrendTopper Ambush Index tracks brand media presence in relation to the Winter Games.  It’s based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For the 2009 – 2012 Olympic Quadrennial, there are nine Global Partners:  Coca-Cola, Acer, GE, McDonalds, Omega, Panasonic, Samsung, Visa, and AT&T.  The United States Olympic Committee (USOC) has two additional national partners:  P&G and the Budweiser unit of inBev. The Canadian Olympic committee has a number of local partners, of which five were included:  Deloitte, Tyson Foods, United Airlines, Hilton and Nike.

For this analysis, the alleged Ambush Marketers included:  Verizon, Subway, Pepsi, MasterCard and Adidas in the Global Category. The National Category included Lululemon Athletica, Blenz Coffee, Roots Canada, Scotiabank, and Howe Sound Brewing.    Past sponsors, also,  who continue to enjoy the glow of past Olympic associations, such as: Allstate, Bank of America, Home Depot, and Lenovo were also included in the analysis.

“The TrendTopper MediaBuzz Ambush Index ranks all perceived Olympic sponsors according to their presence in the global media, whether or not they see themselves as such,” said Paul JJ Payack, president and chief word analyst of GLM.  “If they are statistically linked to the Vancouver Games, they qualify for the Ambush Index”.

The IOC defines ambush marketing as leveraging the “goodwill of the Olympic/Paralympic Movement by creating a false, unauthorized association with the Olympic/Paralympic Movement.”  Whether the marketer does this intentionally or inadvertently, it allows the marketer to benefit from an association with the Olympic Brand without providing any financial support to them.

The Top Twenty-five marketers as measured by brand media presence in relation to the Winter Games follow.

Rank (1-25), Marketer, and Affiliation

1.   Roots Canada — alleged Ambush Marketer

2.   Proctor & Gamble — USOC

3.   Deloitte — Canadian

4.   Budweiser unit of inBev — USOC

5.   Lululemon — alleged Ambush Marketer

6.   NBC unit of General Electric — IOC

7.   Tyson Foods — Canada

8.    McDonalds — IOC

9.    Polo Ralph Lauren — USOC

10.  Hilton — Canada

11.   Nike — Canada

12.  Verizon — Alleged Ambushed

13.  AT&T — IOC

14.  Subway — Alleged Ambusher

15.  Pepsi — Alleged Ambusher

16.  Coca-Cola — IOC

17.  MasterCard — Alleged Ambusher

18.  Omega — IOC

19.  United Airlines — Canada

20.  Adidas — Alleged Ambusher

21.  General Electric — IOC

22.  Visa — IOC

23.  Panasonic — IOC

24.  Samsung — IOC

25.  Acer — IOC

Over the course of the last several Olympiads (or quadrennials as they are now called), the IOC has significantly tightened the reins on the use of certain words without permission.  For example, the Canadian Parliament has restricted use of some fairly common words in certain combinations without specific permission.

For example, words on Lists 1 and 2 may not be combined.

List 1: Games, 2010, Twenty-ten, 21st, XXIst, 10th, Tenth, Xth, or Medals

List 2: Winter, Gold, Silver, Bronze, Sponsor, Vancouver, or Whistler

In the TrendTopper AI analysis, Marketers are ranked both by category and then overall.  Rankings are calculated, normalized and cross-indexed.

For trend analysis, momentum and velocity calculations, the TrendTopper AI analysis will be run at the halfway point of the Winters Games, with the final tally appearing after the Closing Ceremony.

In addition, a TrendTopper AI ranking of athletes will appear early next week and at the conclusion of the Games.  For more information, call 1.512.815.8836.

TrendTopper Media Buzz

In the rapidly changing communications and media environment of the early 21st century, you cannot rely on telephone surveys, at home interviews, newspaper clippings or television mentions to measure the worth of a brand. Today the methodology must encompass the newest social media services (e.g., Twitter and Facebook), as well as the top million millions blogs, the billions of web pages, as well as the 75,000 top global print and electronic media — as well as proprietary databases.

This enormous sample simply cannot be tampered with because no single, institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands if not millions of points of origin.

TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data and allows GLM to make statistically significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.

For more information. please click on one of the following links:

GLM Algorithmic-based Services:

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To learn more about the methodology used in our algorithmic-based Services, call 1.512.815.8836 or email pjjp@post.harvard.edu.

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