Evacuee, Apocalypse & Hiroshima: Katrina Continues to Impact Language

Katrina Continues to Impact Language, Media and Politics

 

AUSTIN, Texas.   (August 30, 2010) – Katrina had a deep and lasting impact on how America looks at catastrophes and crises in the early 21st century.  And Katrina’s influence is becoming all the more pervasive as the effects of the crisis linger and the reality of the magnitude of the destruction continues to come to light.  An exclusive analysis by the Global Language Monitor (GLM) using it analytical resources, underscores how some five years after the event, Katrina continues to have an out-sized impact on our cultural landscape.  Last year, GLM ranked the Top Stories in the Global Media during the first decade of the 21st century.  Katrina ranked No. 8.

Background:  It is often said that the war in Viet Nam was the first war to be broadcast directly into American living rooms (back when people still gathered for dinner together and watched network news broadcasts).  We watched in horror at the mass destruction of the Towers falling a quarter of a century later, many of us on our computer screens.  But it was the unfolding of the inundation of New Orleans after the levees gave way that provided us with any number of up-close-and personal tragedies that would unfold (and float) before our disbelieving eyes.

Among the most prominent example of Katrina’s continuing cultural impact include:

  1. Refugee vs. Evacuee – At the time GLM’s analysis found that the term for the displaced, refugees, appeared 5 times more frequently in the global media than the more neutral, evacuees.  At the term, refugee was cited as racially insensitive.  Never endorsed by the AP Stylebook, currently the word refugee is used in the media some fifty times more than evacuee.
  2. “Heckova job, Brownie!” – GLM named this paraphrase of President Bush’s actual remark, “Brownie, you’re doing a heckuva job” as the most memorable phrase of 2005.  The phrase, according to a Reuter’s report at the time, “became a national punch line for countless jokes and pointed comments about the administration’s handling of the Hurricane Katrina disaster”.  Even now variations of the phrase are used to criticize less-than-stellar efforts, such as when New York Times columnist Maureen Dowd wrote, “Heck of a job, Barry” (her nickname for President Obama) in her Dec. 29th, 2009 column.
  3. Apocalyptic Imagery — The Southeast Asia Tsunami that killed over 200,000 people occurred nine months before Katrina, so audiences were somewhat familiar with horrific images of exotic locales as scenes of mass destruction.  However, the thought of the devastation unfolding in a major, revered US city, with the world watching the only remaining superpower, apparently unable to mobilize the necessary resources to stop the ongoing destruction and loss of life proved more than the press could handle.  Immediately, the global press echoed with apocalyptic imagery.  The Times in London led with: “Devastation that could send an area the size of England back to the Stone Age” and continued describing “a paranoid post-apocalyptic landscape … where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone.”
  4. The Hiroshima Analogy – Katrina hit landfall shortly after the 60th anniversary of the atomic bombing of Hiroshima.   AP cited Mississippi governor Haley Barbour “Struggling with what he calls Hurricane Katrina’s nuclear destruction … [showing] the emotional strain of leading a state through a disaster of biblical proportions”.  However, the analogy continues to be used in light of the lingering effects of a drawn-out and, some would argue, less-than-successful recovery effort.  There are still 55,000 uninhabitable buildings half of which the new mayor has pledged to remove by 2014; many still lack essential services; the levees remain in questionable condition, and most importantly, some 20-to-25% of the population has failed to return.

5.  Storm and Scientific Terminology — The public has a much better understanding of the specific terminology surrounding hurricanes and tropical storms.  This would include:

  • Saffir-Simpson Scale, which predicts the destructive power of a hurricane,
  • Category or Hurricane Scale that measures the strength of a hurricane’s strength, from low to high (1 to 5).  Katrina peaked at Category 5 but at landfall fell to Category 3.
  • Storm Surge, the wall of water pushed in from of a hurricane.  Katrina’s was about 30 feet, the highest on record.
  • Levee, the massive, supposedly impermeable earthen walls, meant to hold back storm surges.  New Orleans has some 350 miles of levees.  An unfortunate fact about levees, once they let water in, they can actually prevent it from going out.
  • Naming System for Hurricanes, which has been in place for some fifty years.   They names are alphabetically sorted, alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.  Katrina was obviously retired.

6.  The name Katrina, according to the Social Security Administration, has fallen sharply in popularity.  In 2004 Katrina was the 274th most popular names for girls born in the US; in 2009 it ranked at 815.

For historical coverage of Hurricane Katrina from the Global Language Monitor, go here.

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Top 10 States for Top Colleges Spring 2010

 

Spring 2010 Edition

 

Key:  State Rank, School Rank (c0llege or university), Name of School

Rankings:

No. 1 New York (44)

7 Vassar College

8 Union College

9 Cooper Union

10 Columbia University

10 Hamilton College

11 United States Military Academy

12 Colgate University

12 Cornell University

13 Sarah Lawrence University

16 Pratt Institute

17 Bard College

21 New York University

24 Skidmore College

25 University of Rochester

30 Barnard College

35 SUNY—Purchase

39 Juilliard School

44 Alfred University

47 Ithaca College

52 Siena College

61 Syracuse University

87 Fordham University

101 Hobart College

104 Hartwick College

104 Rochester Inst. of Technology

105 Manhattanville College

109 Hofstra University

112 Rensselaer Polytechnic Institute

113 Yeshiva University

116 SUNY—Stony Brook

118 United States Merchant Marine Academy

122 Fashion Institute of Technology

123 Kaplan University

126 CUNY-City College

129 SUNY—Geneseo

130 Binghamton University

132 University at Buffalo—SUNY

135 CUNY-Brooklyn

137 School of Visual Arts

143 Clarkson University

143 St Lawrence University

144 Eugene Lang College of New School U.

150 CUNY-Baruch

162 CUNY-Hunter College

164 CUNY-Queens

No. 2 California (29)

3 Pomona College

4 University of California—Los Angeles

5 Stanford University

13 University of California—San Diego

14 University of California–Berkeley

21 Harvey Mudd College

23 Occidental College

25 Claremont McKenna College

27 University of California — Davis

35 California Institute of Technology

40 University of California—Santa Cruz

43 University of Southern California

58 University of California—Santa Barbara

61 Pitzer College

64 Scripps College

70 California Institution of the Arts

72 University of California—Irvine

95 University of California—Riverside

98 Chapman University

102 Santa Clara University

106 University of Redlands

107 University of San Diego

108 California College of the arts

114 Pepperdine University

125 University of the Pacific

144 Mills College

146 Westmont College

156 Cal Poly—San Luis Obispo

158 University of San Francisco

161 Loyola Marymount University

No. 3 Massachusetts (25)

2 Harvard University

2 Williams College

6 Massachusetts Institute of Technology

6 Wellesley College

15 College of the Holy Cross

28 Boston University

36 Mount Holyoke College

37 Babson College

49 Boston College

50 Amherst College

52 Tufts University

54 Emerson College

69 Bentley College

80 Simmons College

81 Northeastern University

86 Berklee College of Music

86 University of Massachusetts—Amherst

94 Hampshire College

100 Brandeis University

130 New England Conservatory of Music

133 Smith College

135 Olin College

142 Wheaton College MA

146 Clark University

149 Worcester Polytechnic Institute

No. 4 Pennsylvania (22)

16 Pennsylvania State University

18 Bucknell University

19 University of Pennsylvania

40 Lafayette College

42 Carnegie Mellon University

43 Haverford College

45 Juniata College

53 University of Pittsburgh

57 Dickinson College

65 Bryn Mawr College

71 Ursinus College

84 Drexel University

90 Villanova University

95 Swarthmore College

97 Muhlenberg College

98 Franklin and Marshall College

107 Curtis Institute of Music

110 Lehigh University

115 Allegheny College

124 Elizabethtown College

131 Gettysburg College

145 Susquehanna University

No. 5 Illinois (13)

3 University of Chicago

28 Wheaton College IL

29 Augustana College

39 Northwestern University

48 University of Illinois—Urbana – Champaign

59 Knox College

66 School of the Art Institute of Chicago

75 Augustana College

75 Loyola University Chicago

89 Depaul University

90 Illinois Wesleyan University

105 Lake Forest College

120 Illinois Institute of Technology

No. 6 Ohio (11)

33 Ohio State University—Columbus

60 Kenyon College

67 Oberlin College

79 Case Western Reserve University

89 Denison University

100 Wittenberg University

108 University of Dayton

109 Cleveland Institute of Music

114 College of Wooster

126 Baldwin – Wallace College

152 Miami University—Oxford

No. 7 Virginia (10)

5 University of Richmond

22 Virginia Tech

23 University of Virginia

41 Virginia Military Institute

42 Washington and Lee University

82 Sweet Briar College

119 College of William and Mary

120 University of Mary Washington

121 Hampden – Sydney College

121 James Madison University

No. 8 Texas (10)

7 University of Texas—Austin

59 Texas A&M University

63 Austin College

85 Baylor University

91 Rice University

105 Southern Methodist University

127 Texas Christian University

140 Southwestern University

154 University of Dallas

165 Trinity University

No. 9 North Carolina (8)

18 Duke University

22 Davidson College

32 University of North Carolina—Chapel Hill

68 Presbyterian College

78 North Carolina State University—Raleigh

88 Wake Forest University

133 Elon University

136 Guilford College

No. 10 Minnesota (8)

1 Carleton College

24 University of Minnesota

34 Macalester College

55 St Olaf College

92 Minneapolis College of Art and Design

129 Gustavus Aldolphus

139 Capella University

148 University of Minnesota Morris

 



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Top 10 States for Top Colleges Spring 2010

Key:  State Rank, School Rank (c0llege or university), Name of School

Rankings:

No. 1 New York (44)

7 Vassar College

8 Union College

9 Cooper Union

10 Columbia University

10 Hamilton College

11 United States Military Academy

12 Colgate University

12 Cornell University

13 Sarah Lawrence University

16 Pratt Institute

17 Bard College

21 New York University

24 Skidmore College

25 University of Rochester

30 Barnard College

35 SUNY—Purchase

39 Juilliard School

44 Alfred University

47 Ithaca College

52 Siena College

61 Syracuse University

87 Fordham University

101 Hobart College

104 Hartwick College

104 Rochester Inst. of Technology

105 Manhattanville College

109 Hofstra University

112 Rensselaer Polytechnic Institute

113 Yeshiva University

116 SUNY—Stony Brook

118 United States Merchant Marine Academy

122 Fashion Institute of Technology

123 Kaplan University

126 CUNY-City College

129 SUNY—Geneseo

130 Binghamton University

132 University at Buffalo—SUNY

135 CUNY-Brooklyn

137 School of Visual Arts

143 Clarkson University

143 St Lawrence University

144 Eugene Lang College of New School U.

150 CUNY-Baruch

162 CUNY-Hunter College

164 CUNY-Queens

No. 2 California (29)

3 Pomona College

4 University of California—Los Angeles

5 Stanford University

13 University of California—San Diego

14 University of California–Berkeley

21 Harvey Mudd College

23 Occidental College

25 Claremont McKenna College

27 University of California — Davis

35 California Institute of Technology

40 University of California—Santa Cruz

43 University of Southern California

58 University of California—Santa Barbara

61 Pitzer College

64 Scripps College

70 California Institution of the Arts

72 University of California—Irvine

95 University of California—Riverside

98 Chapman University

102 Santa Clara University

106 University of Redlands

107 University of San Diego

108 California College of the arts

114 Pepperdine University

125 University of the Pacific

144 Mills College

146 Westmont College

156 Cal Poly—San Luis Obispo

158 University of San Francisco

161 Loyola Marymount University

No. 3 Massachusetts (25)

2 Harvard University

2 Williams College

6 Massachusetts Institute of Technology

6 Wellesley College

15 College of the Holy Cross

28 Boston University

36 Mount Holyoke College

37 Babson College

49 Boston College

50 Amherst College

52 Tufts University

54 Emerson College

69 Bentley College

80 Simmons College

81 Northeastern University

86 Berklee College of Music

86 University of Massachusetts—Amherst

94 Hampshire College

100 Brandeis University

130 New England Conservatory of Music

133 Smith College

135 Olin College

142 Wheaton College MA

146 Clark University

149 Worcester Polytechnic Institute

No. 4 Pennsylvania (22)

16 Pennsylvania State University

18 Bucknell University

19 University of Pennsylvania

40 Lafayette College

42 Carnegie Mellon University

43 Haverford College

45 Juniata College

53 University of Pittsburgh

57 Dickinson College

65 Bryn Mawr College

71 Ursinus College

84 Drexel University

90 Villanova University

95 Swarthmore College

97 Muhlenberg College

98 Franklin and Marshall College

107 Curtis Institute of Music

110 Lehigh University

115 Allegheny College

124 Elizabethtown College

131 Gettysburg College

145 Susquehanna University

No. 5 Illinois (13)

3 University of Chicago

28 Wheaton College IL

29 Augustana College

39 Northwestern University

48 University of Illinois—Urbana – Champaign

59 Knox College

66 School of the Art Institute of Chicago

75 Augustana College

75 Loyola University Chicago

89 Depaul University

90 Illinois Wesleyan University

105 Lake Forest College

120 Illinois Institute of Technology

No. 6 Ohio (11)

33 Ohio State University—Columbus

60 Kenyon College

67 Oberlin College

79 Case Western Reserve University

89 Denison University

100 Wittenberg University

108 University of Dayton

109 Cleveland Institute of Music

114 College of Wooster

126 Baldwin – Wallace College

152 Miami University—Oxford

No. 7 Virginia (10)

5 University of Richmond

22 Virginia Tech

23 University of Virginia

41 Virginia Military Institute

42 Washington and Lee University

82 Sweet Briar College

119 College of William and Mary

120 University of Mary Washington

121 Hampden – Sydney College

121 James Madison University

No. 8 Texas (10)

7 University of Texas—Austin

59 Texas A&M University

63 Austin College

85 Baylor University

91 Rice University

105 Southern Methodist University

127 Texas Christian University

140 Southwestern University

154 University of Dallas

165 Trinity University

No. 9 North Carolina (8)

18 Duke University

22 Davidson College

32 University of North Carolina—Chapel Hill

68 Presbyterian College

78 North Carolina State University—Raleigh

88 Wake Forest University

133 Elon University

136 Guilford College

No. 10 Minnesota (8)

1 Carleton College

24 University of Minnesota

34 Macalester College

55 St Olaf College

92 Minneapolis College of Art and Design

129 Gustavus Aldolphus

139 Capella University

148 University of Minnesota Morris



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NY Named Top State for Top Colleges for 2010

Calif, Mass, Pa, Ill, Ohio, Va, Texas, NC and Minn follow

AUSTIN, Texas. (August 26, 2010) — New York state has been named the Top State for Top Colleges followed by California, Massachusetts, Pennsylvania and Illinois.  Ohio, Virginia, Texas, North Carolina and Minnesota rounded out the Top Ten.  The list was assembled by the Global Language Monitor in its twice yearly TrendTopper Media Buzz analysis of the nation’s Top 300 Colleges and Universities.

“The TrendTopper MediaBuzz Rankings is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions.  We survey social media such as Twitter, as well as the Internet, blogosphere, and the global print and electronic media.” said Paul JJ Payack, the president of Global Language Monitor.  “As such, we remove the biases inherently built into each of the other published rankings.  For example, US News recently announced that it has changed a key component to their rankings thereby lowering the value of year-by-year comparisons.”

The Top Ten States with the Most Top Colleges are listed below.  Listings include Ranking, the number of top schools in parentheses, the Top University and College, National Best of Class Institutions and Top Surprises for each state.

Asterisks (*) indicate National Best-in-Class

State Rank
No. 1 New York (44)
Top College Vassar College
Top University Columbia University
Top  Academy United States Military Academy *
Top Music School Juilliard School *
Top Design School Pratt Institute *
Top Surprise NY as the No. 1 State

No. 2
California (29)
Top College Pomona College
Top University University of California—Los Angeles
Top Surprise Stanford & UC San Diego top Berkeley

No. 3
Massachusetts (25)
Top University Harvard University
Top College Williams College
Top Business College Babson College *
Top Engineering School Massachusetts Institute of Technology *
Top Catholic School College of the Holy Cross *
Top Surprise Amherst falls out of Top 10

No. 4
Pennsylvania (22)
Top University Pennsylvania State University
Top College Bucknell University
Top Surprise Penn State over U of Pennsylvania

No. 5
Illinois (13)
Top University University of Chicago
Top College Wheaton College
Top Christian College Wheaton College *
Top Surprise Northwestern University at No. 39

No. 6
Ohio (11)
Top University Ohio State University—Columbus
Top College Kenyon College
Top  Surprise Oberlin College Slips

No. 7
Virginia (10)
Top College University of Richmond
Top University Virginia Tech
Top Surprise VT over UVA

No. 8
Texas (10)
Top University University of Texas—Austin
Top College Austin College
Top Surprise UT breaks into the Top Ten

No. 9
North Carolina (8)
Top  University Duke University
Top College Davidson College
Top Surprise UNC falls out of Top Ten

No. 10
Minnesota (8)
Top College Carleton College *
Top University University of Minnesota
Top Surprise Capella now No. 2 Internet School

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The complete listings of all the states can be found here.

The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings.  twice a year, with spring and fall editions.  Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.



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Widespread Concern about Keeping One’s Insurance & Rising Costs

According to Healthcare NarrativeTracker™

Social Media and Internet Citations More than Double in 90 Days

DALLAS & AUSTIN, Texas (August 17, 2010) — The Healthcare NarrativeTracker™ has found a sharply rising national concern about keeping one’s insurance and rising healthcare costs in light of the regulations associated with the implementation of the Patient Protection and Affordable Care Act. The new results of the Healthcare NarrativeTracker Index™ (NTI™) were reported earlier today by OpenConnect, the leader process intelligence and analytics solutions, and The Global Language Monitor, the media analytics company.

The NTI has found that the number of social media and Internet citations are significantly diverging among those who cite healthcare price and premium increases vs. those citing lower costs and premiums decreasing. For example the price and premium percentage increase is now nearly double the percentage (188%) for price and premiums decreasing.

In addition, the analysis indicates that the number of social media and Internet citations regarding ‘keeping one’s insurance’ vs. ‘losing one’s insurance’ have also diverged significantly, especially over the last ninety days, with the citations for ‘losing one’s insurance’ increasing some 1160% over the period.

“The numbers in the Healthcare NarrativeTracker are widely supported by the polls, the surveys, and the media,” said Edward M.L. Peters, CEO of OpenConnect and author of The Paid-for Option, which describes how only through the application of innovation and technology can productivity be achieved in the healthcare industry. “The predictive element of the Healthcare NTI has correctly foreshadowed this shift in public sentiment; it will be interesting to see how this all plays out in the run-up to the mid-term elections.”

On August 3, voters in Missouri overwhelmingly (71%) supported a state measure barring the federal government from penalizing those who do not acquire health insurance – a key measure for funding the Obama Healthcare Reform plan. Other evidence indicates that support for Healthcare reform is flagging. According to the Washington Post, the Kaiser Family Foundation health tracking poll “shows erosion in the intensity of support. Last month, 23 percent of Americans held ‘very favorable’ views of the law. This month, that figure is 14 percent, with most of the falloff coming among Democrats (Republicans and independents already being skeptical).” Other polling reinforces these views.

The Healthcare NTI™ is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter). In addition to the NTI, the NarrativeTracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the narratives being tracked.

The Healthcare NTI is released monthly. The first analysis completed in May 2010 detailed the various narratives surrounding Massachusetts Healthcare reform, a healthcare model which has been adopted in the Patient Protection and Affordable Care Act, more commonly known as the national healthcare reform bill.

About OpenConnect:   OpenConnect is the leader in process intelligence and analytics solutions that automatically discover workforce, process and customer variations that hinder operational efficiency. Armed with this information, executives can make the quick and incremental improvements that will increase process efficiency, improve employee productivity, reduce cost, and raise profitability. With a rich history of developing innovative technology, OpenConnect products are distributed in more than 60 countries and used by more than 60 percent of Fortune 100 companies. For more information on OpenConnect, visit www.oc.com.

About the Global Language Monitor:   Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 25,000 print and electronic media sites

For more information, call 1.512.815.8836, email editor@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.

 

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Top Global Fashion Capitals by Region 2010

Major influence of Fashion Night Out Cited

Miami leads Rio, Barcelona, Sydney & Bali in Swimwear

 

Austin, Texas.   August 16, 2010 New York, Hong Kong, London, Sydney, Sao Paulo, Moscow, Dubai, Mumbai were announced as the Top Fashion Capitals by their respective regions in the Global Language Monitor’s annual analysis.  Earlier GLM announced that New York had regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009.  In addition, GLM announced that Miami beat Rio, Barcelona, Melbourne & Bali in the Swimwear category.

“The importance of the emerging regional fashion capitals demonstrate a major global re-alignment in the multi-trillion dollar global fashion industry,” said Bekka Payack, the Manhattan-based fashion correspondent for the Global Language Monitor.  “The success of Fashion Night Out is but another example of the proliferation of the fashion culture worldwide.”


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.Tour the Top 22 Fashion Capitals of Four Seasons

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The Top  Fashion Capitals by Region along with their place in the entire ranking are listed below.

Region, Fashion Capital, Overall Ranking

Asia:

  1. Hong Kong (2),
  2. Shanghai (12),
  3. Tokyo (14),
  4. Singapore (15),
  5. Bangkok (35)
  6. (Seoul) nominated

 

Australia and Oceania:

  1. Sydney (7),
  2. Melbourne (11),
  3. Bali (32)

 

Europe:

  1. London (3),
  2. Paris (4),
  3. Milano (6),
  4. Barcelona (9),
  5. Madrid (10),
  6. Amsterdam (17),
  7. Berlin (18),
  8. Rome (22),
  9. Stockholm (33),
  10. Copenhagen (34)
  11. (Frankfurt) nominated
  12. (Antwerpen) nominated

 

North America:

  1. New York (1),
  2. Los Angeles (5),
  3. Miami (8),
  4. Las Vegas (16),
  5. Chicago (37),
  6. Toronto (38),
  7. Dallas (40),
  8. Atlanta (40)
  9. (Vancouver) nominated
  10. (San Francisco) nominated

 

India:

  1. Mumbai (28),
  2. New Delhi (30)

Latin America:

  1. Sao Paulo (13),
  2. Rio de Janeiro (19),
  3. Buenos Aires (24),
  4. Mexico City (29)
  5. Santiago (31)

Middle and Eastern Europe:

  1. Moscow (20),
  2. Prague (26),
  3. Vienna (27),
  4. Warsaw (36),
  5. Krakow (39)

Middle East and Africa:

  1. Dubai (21),
  2. Cape Town (23),
  3. Johannesburg (25)

The Fashion Capitals for Swimwear along with their place in the entire ranking are listed below.

 

Swimwear Fashion Capital Rank, Overall Ranking

  1. Miami (8)
  2. Rio de Janeiro (19)
  3. Barcelona (9)
  4. Sydney (7)
  5. Bali (32)

These exclusive rankings are based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

In 2010, the Top Fashion Capitals List was expanded to forty from thirty to reflect the various emerging and diverse players affecting the industry.

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Top Global Fashion Capitals by Region 2010

Major influence of Fashion Night Out Cited

Miami leads Rio, Barcelona, Sydney & Bali in Swimwear

 

Austin, Texas.   August 16, 2010 New York, Hong Kong, London, Sydney, Sao Paulo, Moscow, Dubai, Mumbai were announced as the Top Fashion Capitals by their respective regions in the Global Language Monitor’s annual analysis.  Earlier GLM announced that New York had regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009.  In addition, GLM announced that Miami beat Rio, Barcelona, Melbourne & Bali in the Swimwear category.

“The importance of the emerging regional fashion capitals demonstrate a major global re-alignment in the multi-trillion dollar global fashion industry,” said Bekka Payack, the Manhattan-based fashion correspondent for the Global Language Monitor.  “The success of Fashion Night Out is but another example of the proliferation of the fashion culture worldwide.”


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.Tour the Top 22 Fashion Capitals of Four Seasons

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The Top  Fashion Capitals by Region along with their place in the entire ranking are listed below.

Region, Fashion Capital, Overall Ranking

Asia:

  1. Hong Kong (2),
  2. Shanghai (12),
  3. Tokyo (14),
  4. Singapore (15),
  5. Bangkok (35)
  6. (Seoul) nominated

 

Australia and Oceania:

  1. Sydney (7),
  2. Melbourne (11),
  3. Bali (32)

 

Europe:

  1. London (3),
  2. Paris (4),
  3. Milano (6),
  4. Barcelona (9),
  5. Madrid (10),
  6. Amsterdam (17),
  7. Berlin (18),
  8. Rome (22),
  9. Stockholm (33),
  10. Copenhagen (34)
  11. (Frankfurt) nominated
  12. (Antwerpen) nominated

 

North America:

  1. New York (1),
  2. Los Angeles (5),
  3. Miami (8),
  4. Las Vegas (16),
  5. Chicago (37),
  6. Toronto (38),
  7. Dallas (40),
  8. Atlanta (40)
  9. (Vancouver) nominated
  10. (San Francisco) nominated

 

India:

  1. Mumbai (28),
  2. New Delhi (30)

Latin America:

  1. Sao Paulo (13),
  2. Rio de Janeiro (19),
  3. Buenos Aires (24),
  4. Mexico City (29)
  5. Santiago (31)

Middle and Eastern Europe:

  1. Moscow (20),
  2. Prague (26),
  3. Vienna (27),
  4. Warsaw (36),
  5. Krakow (39)

Middle East and Africa:

  1. Dubai (21),
  2. Cape Town (23),
  3. Johannesburg (25)

The Fashion Capitals for Swimwear along with their place in the entire ranking are listed below.

 

Swimwear Fashion Capital Rank, Overall Ranking

  1. Miami (8)
  2. Rio de Janeiro (19)
  3. Barcelona (9)
  4. Sydney (7)
  5. Bali (32)

These exclusive rankings are based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

In 2010, the Top Fashion Capitals List was expanded to forty from thirty to reflect the various emerging and diverse players affecting the industry.

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New York Regains Fashion Capital Crown from Milan

Top Global Fashion Capitals 2010

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Barcelona and Madrid Move into the Top Ten; Rome Plummets

Hong Kong overcomes both London and Paris

Austin, Texas. August 12, 2010. New York has regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009 according to the Global Language Monitor’s annual survey. Topping the list for 2010 are New York, Hong Kong, London, Paris, and Los Angeles. Milan, Sydney, Miami Barcelona and Madrid followed. This was the first time the two Iberian cities were ranked in the Top Ten.

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Top movers included Hong Kong, Madrid and Melbourne. In the battle for the Subcontinent Mumbai again outdistanced Delhi, while Sao Paulo continued its leadership over Rio, Buenos Aires and Mexico City in Latin America.

Top newcomers to the expanded list included No.17 Amsterdam, Nos. 23 and 25 Cape Town and Johannesburg, No. 27 Vienna and No. 32, Bali.

See the MSNBC Slideshow

In perhaps a harbinger of things to come, this is the first analysis where the traditional Big Five (New York, Paris, Milan, and Rome) did not dominate the global fashion scene.

“As the global fashion industry adjusted to the new economic reality, New York rebounded to the No. 1 spot it has now held for six of the last seven years,” said Rebecca Payack, the Manhattan-based fashion correspondent for the Global Language Monitor.

“This year’s list of the Top Fashion Capitols, shows the global fashion industry to remain in flux, with the relative decline of some of the previously leading players and formerly regional players emerging as significant new influences.”

The world ‘rag’ business is estimated to be over three trillion USD. Regional rankings are provided below.

This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere.

The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets..

The Top Fashion Capitols List was expanded to forty from thirty to reflect the various emerging and diverse players affecting the industry..

The Top Fashion Capitals of 2010, change from the 2009 rankings, and commentary follow.

1. New York (+1) – Reclaims the top spot which it sees as its rightful place.

2. Hong Kong (+5) – The highest ranking ever for an Asian city.

3. London (+2) – The first time, the No. 2 ranking goes to anyone other than the Classic Four (New York, Paris, London and Milan).

4. Paris (-1) – No. 1 in our hearts by No. 4 in the eyes of the media.

5. Los Angeles (+1) – Film is playing an ever more important place in the world of fashion.

6. Milano (-5) – Milan Fashion Week was widely considered a disappointment.

7. Sydney (+2) – Sydney and Melbourne are both energizing the fashion world from Oz.

8. Miami (+5) – strength in swimwear propels Miami into the Top Ten.

9. Barcelona (+5) – Once again, take the top spot in Iberia.

10. Madrid (+11) – Impressive leap into the Top Ten.

11. Melbourne (+14) – Sydney strides ahead; Melbourne even moreso.

12. Shanghai (+2) — Hong Kong and Shanghai both outpace Tokyo.

13. Sao Paulo (-5) – No. 1 in Latin America, again.

14. Tokyo (-2) – Maintaining a relatively strong message while slipping a bit.

15. Singapore (+5) – Strong fashion infrastructure helps it keep pace.

16. Las Vegas (-6) – Hard economic times make a dent in Vegas’ standing.

17. Amsterdam (NL) – Move on to the list for the first time.

18. Berlin (+1) – Hard work helps it main spot in the Top Twenty.

19. Rio de Janeiro (-1) – Strong Latin presence yet slips further behind Sao Paulo.

20. Moscow (+2) – Back in the Top Twenty where it belongs.

21. Dubai (-10) – Transformation of Burg Dubai into Burj Khalifa mirrors the local fashion industry’s trajectory for the year.

22. Rome (-18) – Steepest decline for the survey, ever.

23. Cape Town (NL) – Nice debut for a city known for its multicultural beauty

24. Buenos Aires (0) – Remains No. 3 in Latin America reflecting its glorious past.

25.   Johannesburg (NL) – A big year for South Africa with two debuts in the Top Twenty-five.

26.  Prague (+3) – Proud city further strengthens its fashion credentials.

27. Vienna (NL) – Strong debut for the capital of the old Hapsburg Empire.

28. Mumbai (-12) – Mumbai falls out of the Top Twenty, but Delhi falls further.

29. Mexico City (+1) – Tops in Central America, again.

30. New Delhi (-13) – Though strengthening its fashion infrastructure, falls further behind Mumbai

31. Santiago (-8) – Making fashion strides while slipping a bit.

32. Bali (NL) – Solid debut for the Indonesian Archipelago.

33. Stockholm (-7) – Once more, tops in Scandinavia.

34. Copenhagen (NL) – Debuts right behind Stockholm.

35. Bangkok (-8) – Falling further behind in the fashion race.

36. Warsaw (NL) – Moves into the top tier in 2010.

37. Chicago (NL) – The Second City makes the list for the first time.

38. Toronto (NL) – Toronto edges Montreal for the top Canadian entry.

39. Krakow (-11) – Maintains a rather unique and creative niche in the industry.

40. (Tie) Dallas (NL) – There are more than cowboys in this emerging regional capital.

40. (Tie) Atlanta (NL) – More than CNN is making an international impact from Hot ‘Lanta.

Nominated:  Antwerpen, Caracas, Frankfurt, Medellin, Seoul

 



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PQI

The Predictive Quantities Indicator (PQI)

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The Global Language Monitor’s proprietary algorithm, the Predictive Quantities Indicator (PQI) is the basis of our analytical engine.

The PQI tracks the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, throughout Social Media as well as accessing proprietary databases (Factiva, Lexis-Nexis, etc.).

Once a keyword base index is created (including selected keywords, phrases, ‘excluders’ and ‘penumbra’ words), ‘timestamps’ and a ‘media universe’ are determined.

The PQI is a weighted Index, factoring in: Long-term trends, Short-term changes, Momentum, and Velocity.   As such it can create ’signals’ that can be used in a variety of applications.

Outputs include: the raw PQI, a Directional Signal, or a Relative Ranking with 100 as the base.

A more detail look is available upon the signing of a NDA (non-disclosure agreement).  We will then take you through the methodology in detail as we have done with numerous technology organizations, government agencies, and media organizations.  If you would like to pursue this option, please send email to info@languagemonitor.com or call +1512.815.8836.



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