Research

GLM in Recent Scholarship:  A Selection

The Global Language Monitor is used as a reference source for academic institutions the world over. Currently there are +800 books, research journals, and academic papers that cite GLM’s analysis, numbers, and original research.

Here is a small selection.

GLM impacts the World

Excerpt from:Understanding China, at the English Speaker’s Union
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” Today, I have entitled my speech as Understanding China.  According to Global Language Monitor, an American research body following the global media reporting, on its list of the Top News Stories of the Decade, the rise of China came as the first, even well ahead of 9/11 and the war in Iraq.  But I think 2009 will probably be remembered in our history, as China’s transition into playing a major role in the world.
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Here in London, I could clearly sense China’s emergence onto the world stage.  During the G20 London Summit, the close cooperation between China, US, UK and other countries shows that China has come to the centre stage of addressing global issues.
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– Fu Ying, Chinese Ambassador to the United Kingdom at the English Speakers Union 12/10/09

Excerpt from:On Equal Terms: Redefining China’s Relationship with America and the West (Wiley)

“Hardly a day passes without a story about China in the pages of the Financial Times, Wall Street Journal, or International Herald Tribune echoing statements made by Paul JJ Payack, president of the Global Language Monitor.  His publication boldly reported in 2009 that the rise of China was by far the most widely read story of the past decade — and that period included 9/11, the war in Iraq and Afghanistan, and the global financial crisis.  ”The rise of China to new economic heights has changed — and continues to challenge– the current international order,”  Payack proclaimed.  It is with little surprise that its ongoing transformation has topped all news stories in a decade bespotted by war, economic catastrophe, and natural disasters.”– By Mingxun Zheng

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How Lenovo deploys powerful creative sponsorship activation techniques for a global brand.
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Analysis of Formation of ObamaSpeak and its Cultural Connotation

SU Yu (College of Foreign Studies,Nanjing Agricultural University,Nanjing 210095,China)Words and phrases,the most sensitive elements in language,are always influenced by the politics,the economy as well as the social culture.According to the Global Language Monitor,the latest word to enter the English language is ‘Obama’ in its many variations.Obama is used as a ‘root’ for an ever-expanding number of words.This article tries to analyze the formation of ObamaSpeak and its cultural connotation..
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On Exploring Obamaspeak
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The vocabulary of any language or even tens of thousands up to millions, but the number of word formation has a very limited way and the basic line of succession. With the development of society and the emerging new things, new words will appear endless. According to the Global Language Monitor, which published Obama vocabulary is rapidly entering the English language, this new word as an example to Obama overall interpretation derived, composite, and blending techniques such as word formation.
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Author: Dingli Fu Zhao Zhengguo DING Li-fu ZHAO Government-China
Author: Dingli Fu, DING Li-fu (Huainan Normal University Foreign Language Department, Huainan, 232001)
Zhaozheng Guo, ZHAO Zheng-guo (PLA Foreign Languages University English Department, Luoyang, 471003)
Title: SHANGHAI JOURNAL OF TRANSLATORS,  Years, the volume (of): 2009 “” (1)
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Toward a global infrastructure for the sustainability of language resources GF Simons and S Bird,

SIL International and Graduate Institute of Applied Linguistics, Proceedings of the 22nd Pacific Asia Conference on Language, Information and Computation
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Arabic script language identification using letter frequency neural networks: Ali Selamat, Choon-Ching Ng, International Journal of Web Information Systems, Volume 4, Issue 4, pp 484-500


Speaking genes or genes for speaking? Deciphering the genetics of speech and language, Elena L. Grigorenko, Journal of Child Psychology and Psychiatry, Volume 50, Issue 1-2, Pages 116-125, Published Online: 5 Jan 2009

Boston College Third World Law Journal

A Domestic Right of Return? Race, Rights and Residency in New Orleans in the Aftermath of   Hurricane Katrina:  Boston College Third World Law Journal, Volume XXVII, Number 2
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Language Variation and Change, M. Hundt, University of Heidelberg

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Berkeley Business Law Journal

Shareholder Proposals: A Catalyst for Climate Change-Related Disclosure EN Rindfleisch,Journal

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The History of English, C. Springs, CourageToRisk.org

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Word Indexing for Mobile Device Data Representations: Computer and Information Technology, 2007. CIT 2007

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The Blame Frame: Justifying (Racial) Injustice in America: Harvard Civil Rights-Civil Liberties Law Review


“Noi” e gli “Altri”: verso un futuro di integrazione e di convivenza: Societa Dante Alighieri


Race and Media Coverage of Hurricane Katrina: Analysis, Implications, and Future Research Questions:

Analyses of Social Issues and Public Policy


Can God Intervene?: How Religion Explains Natural Disasters


As Seen on TV or Was that My Phone? New Media Literacy, CARMEN LUKE University of Queensland, Australia


Wardhaugh R., An Introduction to Sociolinguistics, fifth Edition Oxford Blackwell Publishers Ltd


Joao Paulo II: Um Atavista Midiation: Osvaldo Meira Triguerio


Communicating Gender Diversity: A Critical Approach by Victoria Pruin Defrancisco, Catherine Helen Palczewski,  Sage Publications

Lady Gaga Top Fashion Buzzword

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Lady GaGa Top Fashion Buzzword of Uncoming Season

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Michelle Obama Falls from No.2 to No. 15

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Austin, TX February 2, 2010 – Lady GaGa, the enigmatic yet near ubiquitous performance artist, was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor. This is the first time that a name has topped the GLM’s rankings. Immediately following were ‘leggins 2.0,’ ‘no pants,’ ‘off-shoulder,” and ‘chandlier’ as in earrings. Rounding out the Top Ten were the ‘boyfriend’ craze, ‘peek-a-boos,’ ‘camos’ as in camouflage, ‘Hippie Luxe,’ and ‘Armadillo’. Michelle Obama as a fashion icon was reflected in the term ‘Mobama. Mercedes Fashion Week for the fall 2010 collections begins on February 11th in New York City, followed by the shows in the other major fashion capitals: London, Milan, and Paris.

Schott’s Vocab on Top Fashion Buzzwords

“The relationship between Stefani Germanotta, the girl from Yonkers, and haute couture may not be intuitively obvious, until you realize that Stefani would soon grow into one Lady GaGa,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor. “The fact remains that the world of fashion has been duly impacted by her in ways some subtle and some rather profound.”

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Newser’s Intriguing Slide Show

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The words were chosen from the global fashion media and nominated by key fashionistas from around the world. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Buzzwords with commentary follow:

1. Lady Gaga — Enigmatic performance artist has had outsized impact on the world of fashion.

2. Leggins 2.0 – Flourishing from Milano to Main Street, leggings are now differentiated as jeggings (jeans + leggings) and meggings (male leggings), and the like.

3. No pants – Hot pants for the 21st Century; not much pant (see Lady GaGa).

4. Off-shoulder – One shoulder and Off-the-shoulder asymmetrics are now combined with cutouts, draping, or heritage stylings.

5. Chandeliers — Earrings, that is.

6. Boyfriend (the jacket, jeans etc) – It’s getting to be like an Audrey Hepburn movie out there with boyfriend jackets, jeans and the like.

7. Peek-a-boo – Peek-a-boo fashion is back once again; this time as cutouts.

8. Camos – Camouflage is back, this time with an Urban Jungle vibe.

9. Hippie-luxe – Haute Hippies? That’s the Hippie Luxe movement inspired by the 40th anniversary of that classic New York Daily News headline: “600,000 Hippies Mired in Mud”.

10. Armadillos – Shaped like a lobster, made of Python, and called Armadillos — the highly controversial sculpted shoe designs of Alexander McQueen.

11. Mixed prints – Mixing various print in sometimes surprising ways: florals, tropicals, geometrics, polka dots, psychedelics, modernism-inspired, even plaids.

12. Embellishments – Delicate, all, including ruffles, transparency and tulle.

13. Ethical fashion – Echoes of PETA here. No furs, no armadillos, no leather.

14. Fashion 2.0 – Incorporating streaming techniques that bring designer showcases and shows to the buyers and consumers in real time.

15. MObama – OK, so she wears ‘mom’ jeans, but everyone seems to notice, after all Michelle is The Mobama.

Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey. In 2009, Milan upended New York after a five-year reign as the Top Fashion Capital followed by New York, Paris, Rome and London. Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged. In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.

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Fashion

Kate Middleton Tops Gaga for Top Fashion Buzzword

The Annual Analysis by the Global Language Monitor

By: admin
Published: February 8th, 2011
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Austin, TX February 8, 2011 – Kate Middleton, the commoner set to marry Prince William in Westminster Abbey on April 29th who is having a most uncommon effect upon the world of fashion, was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor (GLM). Knock-offs of Kate’s royal blue Issa dress that she wore to her engagement announcement, sold out on-line within hours.

Top Fashion Capitals here

Kate dethrones Lady Gaga, the enigmatic performance artist, nee Stefani Germanotta, who fell to No. 2. MObamna, Michelle Obama’s moniker as a fashion icon, moved back into the Top Ten after a lackluster 2010. Recently criticized for wearing an Alexander McQueen gown to a state dinner, MObama responded, “Look, women, wear what you love. That’s all I can say. That’s my motto.” This is the first time that three names broke into the top ten of GLM’s annual ranking.

Past Fashion Capitals here

Rounding out the top ten after Kate and Gaga were Sheer, Shirt Dresses, Sustainable Style, Articulated Platforms, MoBama, Stripes, and Monet Redux (flowers everywhere).

New York Fashion Week begins February 10th and kicks off the global calendar, immediately followed by London, Milan, and Paris.

“Fashion provides an oasis of personal expression to millions around the world in these sometimes troubling times,” said Bekka Payack, the Global Language Monitor’s Manhattan-based fashion correspondent. ”Accordingly, the upcoming season will provide women with an eclectic palette of globally influenced fashion choices.”


The words were chosen from the global fashion media and nominated by key fashionistas from around the world. This exclusive ranking is based on GLM’s TrendTopper MediaBuzz technologies that track words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Buzzwords with commentary follow:

  1. Kate Middleton – Kate dethrones Lady Gaga as the No. 1 fashion buzzword for the upcoming season, reaching a crescendo on the occasion of her April 29th wedding to Prince William.
  2. Lady Gaga – Gaga’s global influence continues unabated especially among her ever-growing legions of ‘little monsters’ (reportedly surpassing the 8,000,000 mark).
  3. Sheer – Translucent, transparent and transcendent again en vogue for the season.
  4. Shirt Dresses – From the Upper East Side to 6th Street in Austin to LaJolla, California shirt dresses are everywhere (and everywhen).
  5. Sustainable Style – Clothing make of recycled fabrics now entering the mainstream.
  6. Articulated Platforms – Move over Armadillos, platforms are taking on a life of their own, now to be found with every type of embellishments from McQueen inspired butterflys, to florals and feathers. What’s new? Flatforms.
  7. MoBama – Moving up the list again after a lackluster 2010.
  8. Stripes – Classic black and white stripes with striking mathematically inspired motifs.
  9. Flowers Everywhere – Monet redux: As if Monet updated his water lily meme to the 21st c. catwalk.
  10. Blocked Colors – Bright and bold, color blocks are ever so popular (and fashionable).
  11. Edun – Mrs. Bono’s (Ali Hewson) line of ethical couture gets a boost with the Louis Vuitton for Edun bag.
  12. White Shirts – Clean and crisp for a classic, say Aubrey Hepburn, look.
  13. Fruit vs. Fruit Salad – Either way fruit is big (as are animals). Veggies? Not so much.
  14. Leggins – Flourishing around the globe. Women voting with their feet, er, legs.
  15. Anime – Anime inspired looks with big eyes and pursed lips; definitely not haute but hot, especially among young Asians.
  16. That ‘70s Look – The Neo-Bohemian, updated from the ‘60s but cleaner and more refined.
  17. Embellishments – Embellishments now encompass tassels, pewter, sequins and studs to anything else that works.
  18. Black Swan – Natalie Portman’s adds to the ever-popular ballerina meme.
  19. Yama Girls – Trekking outfits include fleece miniskirts brightly colored leggings and style-conscious boots.
  20. Jersey Shore wear – Unsophisticated, tawdry, outrageous, And definitely not to be seen in polite company. But that’s precisely the point, isn’t it.

Global Fashion Capitals

Each Summer, the Global LanguageMonitor ranks the Top Fashion Capitals by Internet presence. New York has regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009 according to the Global Language Monitor’s annual survey. Topping the list for 2010 are New York, Hong Kong, London, Paris, and Los Angeles. Milan, Sydney, Miami Barcelona and Madrid followed. This was the first time the two Iberian cities were ranked in the Top Ten.

Top movers included Hong Kong, Madrid and Melbourne. In the battle for the Subcontinent Mumbai again outdistanced Delhi, while Sao Paulo continued its leadership over Rio, Buenos Aires and Mexico City in Latin America. Top newcomers to the expanded list included No.17 Amsterdam, Nos. 23 and 25 Cape Town and Johannesburg, No. 27 Vienna and No. 32, Bali.

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Top Global Fashion Capitals 2010

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Barcelona and Madrid Move into the Top Ten; Rome Plummets

Hong Kong overcomes both London and Paris

Austin, Texas. August 12, 2010. New York has regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009 according to the Global Language Monitor’s annual survey. Topping the list for 2010 are New York, Hong Kong, London, Paris, and Los Angeles. Milan, Sydney, Miami Barcelona and Madrid followed. This was the first time the two Iberian cities were ranked in the Top Ten.

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Top movers included Hong Kong, Madrid and Melbourne. In the battle for the Subcontinent Mumbai again outdistanced Delhi, while Sao Paulo continued its leadership over Rio, Buenos Aires and Mexico City in Latin America.

Top newcomers to the expanded list included No.17 Amsterdam, Nos. 23 and 25 Cape Town and Johannesburg, No. 27 Vienna and No. 32, Bali.

See the MSNBC Slideshow

In perhaps a harbinger of things to come, this is the first analysis where the traditional Big Five (New York, Paris, Milan, and Rome) did not dominate the global fashion scene.

“As the global fashion industry adjusted to the new economic reality, New York rebounded to the No. 1 spot it has now held for six of the last seven years,” said Rebecca Payack, the Manhattan-based fashion correspondent for the Global Language Monitor.

“This year’s list of the Top Fashion Capitols, shows the global fashion industry to remain in flux, with the relative decline of some of the previously leading players and formerly regional players emerging as significant new influences.”

The world ‘rag’ business is estimated to be over three trillion USD. Regional rankings are provided below.


This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere.

The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets..

The Top Fashion Capitols List was expanded to forty from thirty to reflect the various emerging and diverse players affecting the industry..

The Top Fashion Capitals of 2010, change from the 2009 rankings, and commentary follow.

1. New York (+1) – Reclaims the top spot which it sees as its rightful place.

2. Hong Kong (+5) – The highest ranking ever for an Asian city.

3. London (+2) – The first time, the No. 2 ranking goes to anyone other than the Classic Four (New York, Paris, London and Milan).

4. Paris (-1) – No. 1 in our hearts by No. 4 in the eyes of the media.

5. Los Angeles (+1) – Film is playing an ever more important place in the world of fashion.

6. Milano (-5) – Milan Fashion Week was widely considered a disappointment.

7. Sydney (+2) – Sydney and Melbourne are both energizing the fashion world from Oz.

8. Miami (+5) – strength in swimwear propels Miami into the Top Ten.

9. Barcelona (+5) – Once again, take the top spot in Iberia.

10. Madrid (+11) – Impressive leap into the Top Ten.

11. Melbourne (+14) – Sydney strides ahead; Melbourne even moreso.

12. Shanghai (+2) — Hong Kong and Shanghai both outpace Tokyo.

13. Sao Paulo (-5) – No. 1 in Latin America, again.

14. Tokyo (-2) – Maintaining a relatively strong message while slipping a bit.

15. Singapore (+5) – Strong fashion infrastructure helps it keep pace.

16. Las Vegas (-6) – Hard economic times make a dent in Vegas’ standing.

17. Amsterdam (NL) – Move on to the list for the first time.

18. Berlin (+1) – Hard work helps it main spot in the Top Twenty.

19. Rio de Janeiro (-1) – Strong Latin presence yet slips further behind Sao Paulo.

20. Moscow (+2) – Back in the Top Twenty where it belongs.

21. Dubai (-10) – Transformation of Burg Dubai into Burj Khalifa mirrors the local fashion industry’s trajectory for the year.

22. Rome (-18) – Steepest decline for the survey, ever.

23. Cape Town (NL) – Nice debut for a city known for its multicultural beauty

24. Buenos Aires (0) – Remains No. 3 in Latin America reflecting its glorious past.

25. Johannesburg (NL) – A big year for South Africa with two debuts in the Top Twenty-five.

26. Prague (+3) – Proud city further strengthens its fashion credentials.

27. Vienna (NL) – Strong debut for the capital of the old Hapsburg Empire.

28. Mumbai (-12) – Mumbai falls out of the Top Twenty, but Delhi falls further.

29. Mexico City (+1) – Tops in Central America, again.

30. New Delhi (-13) – Though strengthening its fashion infrastructure, falls further behind Mumbai

31. Santiago (-8) – Making fashion strides while slipping a bit.

32. Bali (NL) – Solid debut for the Indonesian Archipelago.

33. Stockholm (-7) – Once more, tops in Scandinavia.

34. Copenhagen (NL) – Debuts right behind Stockholm.

35. Bangkok (-8) – Falling further behind in the fashion race.

36. Warsaw (NL) – Moves into the top tier in 2010.

37. Chicago (NL) – The Second City makes the list for the first time.

38. Toronto (NL) – Toronto edges Montreal for the top Canadian entry.

39. Krakow (-11) – Maintains a rather unique and creative niche in the industry.

40. (Tie) Dallas (NL) – There are more than cowboys in this emerging regional capital.

40. (Tie) Atlanta (NL) – More than CNN is making an international impact from Hot ‘Lanta.

Nominated: Antwerpen, Caracas, Frankfurt, Medellin, Seoul

Top Fashion Capitals by Region (2010)

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Major influence of Fashion Night Out Cited

Miami leads Rio, Barcelona, Sydney & Bali in Swimwear

Austin, Texas. August 16, 2010 New York, Hong Kong, London, Sydney, Sao Paulo, Moscow, Dubai, Mumbai were announced as the Top Fashion Capitals by their respective regions in the Global Language Monitor’s annual analysis. Earlier GLM announced that New York had regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009. In addition, GLM announced that Miami beat Rio, Barcelona, Melbourne & Bali in the Swimwear category.


“The importance of the emerging regional fashion capitals demonstrate a major global re-alignment in the multi-trillion dollar global fashion industry,” said Bekka Payack, the Manhattan-based fashion correspondent for the Global Language Monitor. “The success of Fashion Night Out is but another example of the proliferation of the fashion culture worldwide.”


Tour the Top 22 Fashion Capitals of Four Seasons

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The Top Fashion Capitals by Region along with their place in the entire ranking are listed below.

Region, Fashion Capital, Overall Ranking

Asia:

  1. Hong Kong (2),
  2. Shanghai (12),
  3. Tokyo (14),
  4. Singapore (15),
  5. Bangkok (35)
  6. (Seoul) nominated

Australia and Oceania:

  1. Sydney (7),
  2. Melbourne (11),
  3. Bali (32)

Europe:

  1. London (3),
  2. Paris (4),
  3. Milano (6),
  4. Barcelona (9),
  5. Madrid (10),
  6. Amsterdam (17),
  7. Berlin (18),
  8. Rome (22),
  9. Stockholm (33),
  10. Copenhagen (34)
  11. (Frankfurt) nominated
  12. (Antwerpen) nominated

North America:

  1. New York (1),
  2. Los Angeles (5),
  3. Miami (8),
  4. Las Vegas (16),
  5. Chicago (37),
  6. Toronto (38),
  7. Dallas (40),
  8. Atlanta (40)
  9. (Vancouver) nominated
  10. (San Francisco) nominated

India:

  1. Mumbai (28),
  2. New Delhi (30)

Latin America:

  1. Sao Paulo (13),
  2. Rio de Janeiro (19),
  3. Buenos Aires (24),
  4. Mexico City (29)
  5. Santiago (31)

Middle and Eastern Europe:

  1. Moscow (20),
  2. Prague (26),
  3. Vienna (27),
  4. Warsaw (36),
  5. Krakow (39)

Middle East and Africa:

  1. Dubai (21),
  2. Cape Town (23),
  3. Johannesburg (25)

The Fashion Capitals for Swimwear along with their place in the entire ranking are listed below.

Swimwear Fashion Capital Rank, Overall Ranking

  1. Miami (8)
  2. Rio de Janeiro (19)
  3. Barcelona (9)
  4. Sydney (7)
  5. Bali (32)

These exclusive rankings are based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

In 2010, the Top Fashion Capitals List was expanded to forty from thirty to reflect the various emerging and diverse players affecting the industry.

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Lady Gaga Top Fashion Buzzword of Upcoming Season (2010)

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Michelle Obama Falls from No.2 to No. 15

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Austin, TX February 2, 2010 – Lady GaGa, the enigmatic yet near ubiquitous performance artist, was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor. This is the first time that a name has topped the GLM’s rankings. Immediately following were ‘leggins 2.0,’ ‘no pants,’ ‘off-shoulder,” and ‘chandlier’ as in earrings. Rounding out the Top Ten were the ‘boyfriend’ craze, ‘peek-a-boos,’ ‘camos’ as in camouflage, ‘Hippie Luxe,’ and ‘Armadillo’. Michelle Obama as a fashion icon was reflected in the term ‘Mobama. Mercedes Fashion Week for the fall 2010 collections begins on February 11th in New York City, followed by the shows in the other major fashion capitals: London, Milan, and Paris.

Schott’s Vocab New York Times


“The relationship between Stefani Germanotta, the girl from Yonkers, and haute couture may not be intuitively obvious, until you realize that Stefani would soon grow into one Lady GaGa,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor. “The fact remains that the world of fashion has been duly impacted by her in ways some subtle and some rather profound.”

The words were chosen from the global fashion media and nominated by key fashionistas from around the world. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Buzzwords with commentary follow:

1. Lady Gaga — Enigmatic performance artist has had outsized impact on the world of fashion.

2. Leggins 2.0 – Flourishing from Milano to Main Street, leggings are now differentiated as jeggings (jeans + leggings) and meggings (male leggings), and the like.

3. No pants – Hot pants for the 21st Century; not much pant (see Lady GaGa).

4. Off-shoulder – One shoulder and Off-the-shoulder asymmetrics are now combined with cutouts, draping, or heritage stylings.

5. Chandeliers — Earrings, that is.

6. Boyfriend (the jacket, jeans etc) – It’s getting to be like an Audrey Hepburn movie out there with boyfriend jackets, jeans and the like.

7. Peek-a-boo – Peek-a-boo fashion is back once again; this time as cutouts.

8. Camos – Camouflage is back, this time with an Urban Jungle vibe.

9. Hippie-luxe – Haute Hippies? That’s the Hippie Luxe movement inspired by the 40th anniversary of that classic New York Daily News headline: “600,000 Hippies Mired in Mud”.

10. Armadillos – Shaped like a lobster, made of Python, and called Armadillos — the highly controversial sculpted shoe designs of Alexander McQueen.

11. Mixed prints – Mixing various print in sometimes surprising ways: florals, tropicals, geometrics, polka dots, psychedelics, modernism-inspired, even plaids.

12. Embellishments – Delicate, all, including ruffles, transparency and tulle.

13. Ethical fashion – Echoes of PETA here. No furs, no armadillos, no leather.

14. Fashion 2.0 – Incorporating streaming techniques that bring designer showcases and shows to the buyers and consumers in real time.

15. MObama – OK, so she wears ‘mom’ jeans, but everyone seems to notice, after all Michelle is The Mobama.

Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey. In 2009, Milan upended New York after a five-year reign as the Top Fashion Capital followed by New York, Paris, Rome and London. Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged. In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.

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Milan Upends New York as Top Fashion Capital

Paris, Rome, London follow.

Hong Kong and Sao Paulo break into the Top 10

Barcelona and Miami surge. Mumbai outdistances Delhi.

Austin, Texas. July 20, 2009. Milan has upended New York after a five year reign as the Top Fashion Capital in the Global Language Monitor’s annual global survey. Topping the list for 2009 were Milan, New York, Paris, Rome and London follow. Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged. In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.

Read: Milan Strides Past New York as World’s Fashion Capital (Reuters)

“The global economic restructuring has affected the fashion industry just as it has touched everything else,” said Millie L. Payack, director and fashion correspondent for the Global Language Monitor. “The catwalks were still crowded though with the lights dimmer, the hype a bit more restrained, and ‘recessionistas,’ of course, thriving”.

Though Milan dethroning New York, the Big Five (Milan, New York, Paris, Rome, and London) continued their domination of global fashion.

The world ‘rag’ business is estimated to be over three trillion USD. Regional rankings are provided below.

This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Thirty Fashion Capitals, change from 2008 ranking, and commentary follow.

1. Milano (+3) – Not only overtakes New York but also Rome and Paris.

2. New York (-1) – Knocked out of Top Spot by Milano after a five-year run.

3. Paris (0) – No 1. in our hearts but No. 3 in the media.

4. Rome (-2) — The Eternal City still reigns strong.

5. London (0) – London remains the laggard of the Fashion Elite.

6. Los Angeles (0) – Holding its own at No. 6.

7. Hong Kong (+4) – Leaps over Sydney and Tokyo to seize the lead in Asia/Pacific.

8. Sao Paulo (+25) – A remarkable rise, now dominating the Latin-American scene.

9. Sydney (-2) – Solidly in the Top 10 while Melbourne sinks.

10. Las Vegas (-2) – Intense media spotlight ensures a top ranking.

11. Dubai (+1) – An unlimited budget continually exceeded.

12. Tokyo (-2) – Loses a bit of luster as it slips out of the Top 10.

13. Miami (+13) – Driven by its dominance in swimwear.

14. Barcelona (+11) – Takes the Iberian spotlight.

15. Shanghai (-2) — Now third in the China/Japan rivalry.

16. Mumbai (+6) – In neck-and-neck race for primacy on the Subcontinent.

17. New Delhi (+7) – Both Delhi and Mumbai break into Top 20.

18. Rio de Janeiro (+12) – Comes on strong but Sao Paulo is stronger.

19. Berlin (-10) – Hurt by weak showing in the ‘haute’ category.

20. Singapore (-6) – Fashion infrastructure strong, but hurt by the economy.

21. Madrid (-6) – Barcelona takes the Iberian crown.

22. Moscow (-6) – Remains strong as it drops out of the Top 20.

23. Santiago (-6) – Now third behind Sao Paulo and Rio in Latin America.

24. Buenos Aires (-4) – Strong in new interpretations of classic fashion.

25. Melbourne (-7) — Slips out of Top 20 as Sydney strives ahead.

26. Stockholm (-7) – Tops in Scandinavia with Copenhagen No. 2.

27. Bangkok (+7) – Breaks into the top tier of Asian Fashion.

28. Krakow (-1) – Hold an increasingly intriguing niche in Middle Europe.

29. Prague (-1) – Strengthening its position as a fashion capitol.

30. Mexico City (Not Listed) – First time on the list.

Others in the ranking in order: Dallas, Toronto, Montreal, Copenhagen, Amsterdam, Frankfurt

Johannesburg, Cape Town, Atlanta

Regional Rankings:

Asia and Oceania: Hong Kong, Sydney, Tokyo, Shanghai, Singapore, Melbourne, Bangkok

Europe: Milano, Paris, Rome, London, Barcelona, Berlin, Madrid, Stockholm, (Copenhagen, Amsterdam, Frankfurt)

India: Mumbai, New Delhi

Latin America: Sao Paulo, Rio de Janeiro, Santiago, Buenos Aries, Mexico City

Middle and Eastern Europe: Moscow, Krakow, Prague

Middle East and Africa: Dubai, (Johannesburg, Cape Town)

North America: New York, LA, Las Vegas, Miami, (Dallas, Toronto, Montreal, Atlanta)

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Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator

Top FashionSpeak of Upcoming Fall/Winter 2009/10 Season

Austin, TX February 5, 2009 – Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator were named the Top Fashion Buzzwords of the of Upcoming Fall/Winter 2009/10 Season by the Global Language Monitor. New York Fashion Week begins February 12th.


The words were chosen from those gathered from the worldwide fashion media and nominated by key fashionistas. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

“The fashion world is affected by the global economic meltdown like everyone else this year and are reflected in this season’s buzzwords,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor.” Another significant influence is that of Michele Obama as the first Lady of the United States, who already is subject of vast Internet and Blogosphere buzz.”

The Top Fashion Buzzwords with commentary, follow:

1. Chiconomics – The drive to chicness remains strong though affected by economic crisis.

2. Michele Obama – Michelle says ‘Yes, we can!’ to bringing back a sense of fashion to the White House; further popularizes the single-shoulder look.

3. Sheer (not see-through, please!) – Though sheer is synonymous with see-through often to embarrassing results (See Renée Zellweger at the Golden Globes.)

4. Metallics – Move over silver and gold this year it’s coppers and bronze as well as pewter tones.

5. Gladiators – From chunky platforms to criss-crossed flats, one of the biggest shoe trends of the new century.

6. Recessionista — Fashion designers, trend-setters and icons set out to weather the world economic crisis.

7. Voluminous – As in volume-mungous. Sometimes combined with the sheer look to dramatic results.

8. Ferosh – A combination of ‘fierce’ and ‘ferociousness’ popularized by Project Runway’s Christian Siriano.

9. Shoe Boot – Or booties, favored by fashion-forward A-listers.

10. Lemongrass – The color of Ms. Obama’s Inauguration gown (designed by Isabel Toledo).

11. Draping or Grecian or goddess – The Greco-Roman goddess look continues its 2500-year comeback.

12. Eco-Fashion – Couture with carbon-offsetting properties; the Green movement has not invaded haute couture – yet.

13. On Trend – The ’oh so trendy’ way to say trendy.

14. Ethnicware – Also known as Multicutural.

15. Fast Fashion – The successor to High Street; the ability to produce low-cost knock-offs, includes such retailers as H&M and Target.

16. Fruit Salad (or Macedonian) – Mixed prints are big and bold.

17. Tie-dyed Silk – Black silk is everywhere even in tie-dyed creations.

18. Muffin Top fashion – No worries on the runway but a muffin top is seen when the belly spills over the waistband in exposed ‘midriff’ fashion.

19. Palettes – Including Mimosa (yellow) and Blue Iris (purple).

20. Tribe – Fashion tribes are still en vogue whether hipsters or EMOs.

Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey. Topping the list for 2008 were New York, Rome, Paris, Milan, London, Los Angeles, Sydney, Las Vegas, Berlin and Tokyo. Madrid (No. 15), Stockholm (No. 20), Cape Town (No. 23) and New Delhi (No. 24) broke into the Top 25. Notble movement included Sydney moving up five spots to No.7 and Dubai jumping up twelve spots to No.12.

Top Fashion Cities of 2008 Named in Annual Survey

Austin, Texas. July 15, 2008. MetaNewsWire. The Top Fashion Cities of 2007 have been named by the Global Language Monitor (www.LanguageMonitor.com) in its annual global survey. Topping the list for 2008 are New York, Rome, Paris, Milan, London, Los Angeles, Sydney, Las Vegas, Berlin and Tokyo. Madrid (No. 15), Stockholm (No. 20), Cape Town (No. 23) and New Delhi (No. 24) broke into the Top 25. Falling off the list were Sao Paolo and Bangkok.

Other notable movement included Sydney moving up five spots to No.7 and Dubai jumping up twelve spots to No.12.

View the Reuters Fashion Capitals Slide Show and Story


“Our yearly rankings clearly reinforce recent trends: the Big Five (New York, Rome, Paris, Milan, and London), far and away dominate the world of fashion, especially in the eyes of the print and electronic media, as well as on the internet. At the same time, the second tier of the cities in the world fashion rankings are coming on strong,” said Millie Lorenzo Payack, Fashion Correspondent and Director of the Global Language Monitor. “And, by the way, money spent on media outreach can, indeed, make a difference; witness Dubai.” The world ‘rag’ business is estimated to be close to one half trillion USD. Regional rankings are provided below.

The View from Italia

This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Fashion Cities, 2008 ranking, last year’s rank, and commentary follow.

  1. New YorkNo. 1 for the fifth year running.
  2. Rome (2) – The Eternal City, again, a strong No. 2.
  3. Paris (3) – Perhaps No. 1 in the world’s hearts and mind – but not the media’s.
  4. Milan (5) – Overtakes London in this survey.
  5. London (4) – The Elite Five far outdistance the rest.
  6. Los Angeles (6) – LA knocks on the door of the Elite Five.
  7. Sydney (12) – Sydney makes a huge move, breaking into the Top 10.
  8. Las Vegas (9) – The intense media spotlight improves Vegas’ ranking.
  9. Berlin (11) – Berlin continues its very strong presence.
  10. Tokyo (6) – Tokyo remains the capital of the Asian Fashion Industry.
  11. Hong Kong (8) – Threatening to move ahead of Tokyo.
  12. Dubai (24) – Massive marketing fueled by petrodollars can make an impact.
  13. Shanghai (14) – Vies with Hong Kong for the lead in China.
  14. Singapore (10) – Significant fashion infrastructure keeps its ranking strong.
  15. Madrid (New) – Reasserts the Iberian fashion lead over Barcelona.
  16. Moscow (16) – Firmly ensconces itself in the Top Twenty.
  17. Santiago (19) – Leads Latin America.
  18. Melbourne (15) – Take a second seat to a high-flying Sydney.
  19. Stockholm (New) – First Scandinavian on the list.
  20. Buenos Aires (22) – Traditional leader in fashion continues to move up the rankings.
  21. Johannesburg (23) – Joburg improves two spots.
  22. Mumbai (18) – Mumbai again leads the Subcontinent.
  23. Cape Town (New) – Joburg’s rival is new to the list.
  24. New Delhi (New) – New Delhi makes the List, but still is outpaced by Bollywood.
  25. Barcelona (13) – Still in the Top Twenty-five though Madrid has strong lead.
  26. Miami (New) – Makes the list on its leadership in swimwear.
  27. Krakow (25) – Shares the neo-Bohemian spotlight with Prague.
  28. Prague (New) – No neo about this rising center of fashion.
  29. Toronto (New) — First Canadian city on the list; Montreal just missed the rankings.
  30. Rio de Janeiro (20) – Strong Latin American No. 3 outpacing Sao Paolo.

Others in the rankings included Copenhagen, Montreal, Sao Paolo, and Bangkok

Regional Rankings:

Asia and Oceania: Sydney, Tokyo, Hong Kong, Shanghai, Singapore, Melbourne (Bangkok)

Europe: Rome, Paris, Milano, London, Berlin, Madrid, Stockholm, Barcelona (Copenhagen)

India: Mumbai, New Delhi

Latin America: Santiago, Buenos Aires, Rio de Janeiro (Sao Paolo)

Middle and Eastern Europe: Moscow, Krakow, Prague

Middle East and Africa: Dubai, Johannesburg, Cape Town

North America: New York, LA, Las Vegas, Miami, Toronto (Montreal)

Top 25 Fashion Capitals of 2007 Named:

Former backwaters emerge on global scene

To See the Video Click Here

San Diego. August 1, 2007. (Updated) The Top Fashion Cities of 2007 have been named by the Global Language Monitor in its annual global survey. Topping the list for 2007 are New York, Rome, Paris, London, Milan, Tokyo, Los Angeles, Hong Kong, Las Vegas, and Singapore. Breaking into the Top 25 were Berlin (No. 11), Shanghai (No, 14), Moscow (No. 16) and Dubai (No. 24). Other notable rankings included Shanghai at No. 14, Sydney and Melbourne at Nos. 12 and 15 respectively, and the Fashion Quartet of South America: Santiago, Rio de Janeiro, Sao Palo, and Buenos Aires. No. 25 was Krakow making the ranking apparently because of it emerging status as center of neo-Bohemian influence.


New York replaced Paris as the Fashion Capital of the world four years ago.

“The ranking is surprising in a number of ways, most of which relate to the changing nature of the Global Fashion Industry, said Millie Lorenzo Payack, Fashion Correspondent and Director of the Global Language Monitor. “Cities that recently would have been considered fashion backwaters – or worse, are now emerging as significant regional hubs.” This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm, that tracks words and phrases in the print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

Ranking and Commentary

1. New York — Far and away No.1 by every index

2. Rome — Beats out Paris, London and Milan

3. Paris — Heartbeat of the fashion world

4. London — Pulsing with creative energy

5. Milan — Perennial contender for No. 1

6. Tokyo — Gaining global influence

7. Los Angeles — Will Posh Spice impact Ranking?

8. Hong Kong — No. 1 in South Asia

9. Las Vegas — Emerging as vibrant fashion center

10. Singapore — Strong regional hub

11. Berlin — Big fashion push & its working

12. Sydney — OZ scores two in the Top 20

13. Barcelona — Regional center grows in stature

14. Shanghai — China breaks into the Big Time

15. Melbourne — Ranks a smidgen behind Sydney

16. Moscow — Lenin would not be amused

17. Bangkok — Realizing its dream

18. Mumbai — Indian fashion influences globe

19. Santiago — Major strides for a proud nation

20. Rio de Janeiro — More than Carnivale and Ipanema

21. Sao Paolo — Money and fashion DO mix

22. Buenos Aires — Seat of Classic Beauty returns

23. Johannesburg — A first for Africa

24. Dubai Dubai? — Yes, Dubai

25. Krakow — Neo-Bohemia thrives

The ‘Skirt With No Name’ Challenges Linguists — and the Fashion Elite

– Gypsy, Tiered, Flouncy, Bouncy, or Boho?

counter customizable free hit

San Diego, Calif. August 6, 2005. The ‘Skirt With No Name’ has become a linguistic wonder since, unlike most mass-merchandized products with apparent global appeal — it has no name, or rather none generally accepted by the consumers, who have come up with a plethora of names to describe it. “It’s as if Motorola has introduced a new model of its popular ‘Moto’ phones or Toyota a new Lexus sedan only to have the consumer ignore the names bestowed upon them by their respective marketers and insist upon using their own particular favorite,” said Paul JJ Payack, President and the WordMan for the Global Language Monitor.


Preliminary analysis using the Global Language Monitors proprietary Predictive Quantities Indicator (PQI), have come up with the top names used to describe the apparel. Using this analysis, ‘tiered’ seems to have settled in as the most popular description followed by ‘peasant’, ‘gypsy,’ and ‘flouncy’. The PQI tracks specified words and phrases in the global print and electronic media and on the Internet. The words and phrases are tracked in relation to their frequency, contextual usage and appearance.

Apparently the skirt is selling well around the globe. It has been suggested that the skirt originated in Mexico, was inspired by the burgeoning Bollywood studios, is a throwback to California ’60s Hippie Culture, or the sudden ‘coolness’ of all things Gypsy.

“There has been a global groundswell of demand for The Nameless Skirt, after having been by-passed on the runways of Milano, Paris and New York,” said Millie Lorenzo Payack, Director and Fashion Correspondent of The Global Language Monitor, “And the fact that the ‘tiered skirt’ comes in such an unusually large number of variations that might be worn to work, dinner or dancing seems to account for the wide variation of names accorded the product”.

The complete list of names, and commentary, associated with the skirt follow.

1. Tiered — Though it’s not always tiered only adds to the confusion surrounding the name.

2. Peasant (sometimes Pioneer) — Throwback to California ’60s Hippie Culture.

3. Gypsy — A tribute to the current popularity of All Things Gypsy.

4. Flouncy — A favorite of teenage girls who favor the short, circle cut (from ‘flounce’ meaning fringe, frill, trim, edging, and furbelow).

5. Boho — The ‘Oh so cool’ description (from Bohemian).

6. Crinkled — Actually meaning ‘crinkle’ as in ‘wrinkle’.

7. Voile — Many ‘high-end’ shops favor the French mystique.

8. Gauze — A thin or transparent fabric with a loose, open weave.

9. Bollywood — As in ‘Hollywood,’ the Mumbai-based film industry in India.

10. Indian — As in Bollywood, though some associate with a Native American influence.

Read: The Gypsy Boho Phenomenon (UK)

Oh So! au courant Fashion Buzzwords

  • Boho
  • Bollywood
  • Fashionista
  • Juicy
  • Confection
  • The New Black
  • Artisanal
  • Fashion faux paux
  • Flouncy
  • Vintage
  • Harajutu
  • Atelier
  • Rag trade
  • Gypsy
  • Sassy
  • Who are you wearing?

Wardrobe Malfunction Selected ‘HollyWORD’ of the Year in Banner Year for Hollywood Impact on Language

Ambush marketers Tracked at Vancouver

Verizon, Subway & Pepsi among top Ambush marketers at Vancouver Games

Winter Olympics tracked by the TrendTopper Ambush Index

Canadian companies Roots Canada and Lululemon lead Overall Rankings

Austin, Texas.  February 18, 2010 – Verizon, Subway, and Pepsi are among the top ‘Ambush’ marketers for the opening weekend of the Vancouver 2010 Olympic Winter Games according to the TrendTopper Ambush Index (TrendTopper AI™) of Austin-based Global Language Monitor. Ambush marketers are companies that attempt to associate themselves with an event even though they are not ‘official’ sponsors of that event.  Of course, it should be noted that alleged ‘ambush’ marketers generally disagree with this designation, insisting that they are simply pursuing marketing ‘best practices’.

Naming and shaming for Olympic ambush marketers (Reuters)

The TrendTopper Ambush Index tracks brand media presence in relation to the Winter Games.  It’s based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For the 2009 – 2012 Olympic Quadrennial, there are nine Global Partners:  Coca-Cola, Acer, GE, McDonalds, Omega, Panasonic, Samsung, Visa, and AT&T.  The United States Olympic Committee (USOC) has two additional national partners:  P&G and the Budweiser unit of inBev. The Canadian Olympic committee has a number of local partners, of which five were included:  Deloitte, Tyson Foods, United Airlines, Hilton and Nike.

For this analysis, the alleged Ambush Marketers included:  Verizon, Subway, Pepsi, MasterCard and Adidas in the Global Category. The National Category included Lululemon Athletica, Blenz Coffee, Roots Canada, Scotiabank, and Howe Sound Brewing.    Past sponsors, also,  who continue to enjoy the glow of past Olympic associations, such as: Allstate, Bank of America, Home Depot, and Lenovo were also included in the analysis.

“The TrendTopper MediaBuzz Ambush Index ranks all perceived Olympic sponsors according to their presence in the global media, whether or not they see themselves as such,” said Paul JJ Payack, president and chief word analyst of GLM.  “If they are statistically linked to the Vancouver Games, they qualify for the Ambush Index”.

The IOC defines ambush marketing as leveraging the “goodwill of the Olympic/Paralympic Movement by creating a false, unauthorized association with the Olympic/Paralympic Movement.”  Whether the marketer does this intentionally or inadvertently, it allows the marketer to benefit from an association with the Olympic Brand without providing any financial support to them.

The Top Twenty-five marketers as measured by brand media presence in relation to the Winter Games follow.

Rank (1-25), Marketer, and Affiliation

1.   Roots Canada — alleged Ambush Marketer

2.   Proctor & Gamble — USOC

3.   Deloitte — Canadian

4.   Budweiser unit of inBev — USOC

5.   Lululemon — alleged Ambush Marketer

6.   NBC unit of General Electric — IOC

7.   Tyson Foods — Canada

8.    McDonalds — IOC

9.    Polo Ralph Lauren — USOC

10.  Hilton — Canada

11.   Nike — Canada

12.  Verizon — Alleged Ambushed

13.  AT&T — IOC

14.  Subway — Alleged Ambusher

15.  Pepsi — Alleged Ambusher

16.  Coca-Cola — IOC

17.  MasterCard — Alleged Ambusher

18.  Omega — IOC

19.  United Airlines — Canada

20.  Adidas — Alleged Ambusher

21.  General Electric — IOC

22.  Visa — IOC

23.  Panasonic — IOC

24.  Samsung — IOC

25.  Acer — IOC

Over the course of the last several Olympiads (or quadrennials as they are now called), the IOC has significantly tightened the reins on the use of certain words without permission.  For example, the Canadian Parliament has restricted use of some fairly common words in certain combinations without specific permission.

For example, words on Lists 1 and 2 may not be combined.

List 1: Games, 2010, Twenty-ten, 21st, XXIst, 10th, Tenth, Xth, or Medals

List 2: Winter, Gold, Silver, Bronze, Sponsor, Vancouver, or Whistler

In the TrendTopper AI analysis, Marketers are ranked both by category and then overall.  Rankings are calculated, normalized and cross-indexed.

For trend analysis, momentum and velocity calculations, the TrendTopper AI analysis will be run at the halfway point of the Winters Games, with the final tally appearing after the Closing Ceremony.

In addition, a TrendTopper AI ranking of athletes will appear early next week and at the conclusion of the Games.  For more information, call 1.512.815.8836.

TrendTopper Media Buzz

In the rapidly changing communications and media environment of the early 21st century, you cannot rely on telephone surveys, at home interviews, newspaper clippings or television mentions to measure the worth of a brand. Today the methodology must encompass the newest social media services (e.g., Twitter and Facebook), as well as the top million millions blogs, the billions of web pages, as well as the 75,000 top global print and electronic media — as well as proprietary databases.

This enormous sample simply cannot be tampered with because no single, institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands if not millions of points of origin.

TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data and allows GLM to make statistically significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.

For more information. please click on one of the following links:

GLM Algorithmic-based Services:

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To learn more about the methodology used in our algorithmic-based Services, call 1.512.815.8836 or email pjjp@post.harvard.edu.

Ambush Marketing at the Vancouver Olympics

Ambush Marketing?
Ambush Marketing?

Verizon, Subway & Pepsi among top Ambush marketers at Vancouver Games

Winter Olympics tracked by the TrendTopper Ambush Index

Canadian companies Roots Canada and Lululemon lead Overall Rankings

Austin, Texas.  February 18, 2010 – Verizon, Subway, and Pepsi are among the top ‘Ambush’ marketers for the opening weekend of the Vancouver 2010 Olympic Winter Games according to the TrendTopper Ambush Index (TrendTopper AI™) of Austin-based Global Language Monitor. Ambush marketers are companies that attempt to associate themselves with an event even though they are not ‘official’ sponsors of that event.  Of course, it should be noted that alleged ‘ambush’ marketers generally disagree with this designation, insisting that they are simply pursuing marketing ‘best practices’.

Naming and shaming for Olympic ambush marketers (Reuters)

The TrendTopper Ambush Index tracks brand media presence in relation to the Winter Games.  It’s based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For the 2009 – 2012 Olympic Quadrennial, there are nine Global Partners:  Coca-Cola, Acer, GE, McDonalds, Omega, Panasonic, Samsung, Visa, and AT&T.  The United States Olympic Committee (USOC) has two additional national partners:  P&G and the Budweiser unit of inBev. The Canadian Olympic committee has a number of local partners, of which five were included:  Deloitte, Tyson Foods, United Airlines, Hilton and Nike.

For this analysis, the alleged Ambush Marketers included:  Verizon, Subway, Pepsi, MasterCard and Adidas in the Global Category. The National Category included Lululemon Athletica, Blenz Coffee, Roots Canada, Scotiabank, and Howe Sound Brewing.    Past sponsors, also,  who continue to enjoy the glow of past Olympic associations, such as: Allstate, Bank of America, Home Depot, and Lenovo were also included in the analysis.

“The TrendTopper MediaBuzz Ambush Index ranks all perceived Olympic sponsors according to their presence in the global media, whether or not they see themselves as such,” said Paul JJ Payack, president and chief word analyst of GLM.  “If they are statistically linked to the Vancouver Games, they qualify for the Ambush Index”.

The IOC defines ambush marketing as leveraging the “goodwill of the Olympic/Paralympic Movement by creating a false, unauthorized association with the Olympic/Paralympic Movement.”  Whether the marketer does this intentionally or inadvertently, it allows the marketer to benefit from an association with the Olympic Brand without providing any financial support to them.

The Top Twenty-five marketers as measured by brand media presence in relation to the Winter Games follow.

Rank (1-25), Marketer, and Affiliation

1.   Roots Canada — alleged Ambush Marketer

2.   Proctor & Gamble — USOC

3.   Deloitte — Canadian

4.   Budweiser unit of inBev — USOC

5.   Lululemon — alleged Ambush Marketer

6.   NBC unit of General Electric — IOC

7.   Tyson Foods — Canada

8.    McDonalds — IOC

9.    Polo Ralph Lauren — USOC

10.  Hilton — Canada

11.   Nike — Canada

12.  Verizon — Alleged Ambushed

13.  AT&T — IOC

14.  Subway — Alleged Ambusher

15.  Pepsi — Alleged Ambusher

16.  Coca-Cola — IOC

17.  MasterCard — Alleged Ambusher

18.  Omega — IOC

19.  United Airlines — Canada

20.  Adidas — Alleged Ambusher

21.  General Electric — IOC

22.  Visa — IOC

23.  Panasonic — IOC

24.  Samsung — IOC

25.  Acer — IOC

Over the course of the last several Olympiads (or quadrennials as they are now called), the IOC has significantly tightened the reins on the use of certain words without permission.  For example, the Canadian Parliament has restricted use of some fairly common words in certain combinations without specific permission.

For example, words on Lists 1 and 2 may not be combined.

List 1: Games, 2010, Twenty-ten, 21st, XXIst, 10th, Tenth, Xth, or Medals

List 2: Winter, Gold, Silver, Bronze, Sponsor, Vancouver, or Whistler

In the TrendTopper AI analysis, Marketers are ranked both by category and then overall.  Rankings are calculated, normalized and cross-indexed.

For trend analysis, momentum and velocity calculations, the TrendTopper AI analysis will be run at the halfway point of the Winters Games, with the final tally appearing after the Closing Ceremony.

In addition, a TrendTopper AI ranking of athletes will appear early next week and at the conclusion of the Games.  For more information, call 1.925.367.7557.

More on TrendTopper




Snowmageddon & Snowpocalypse accepted into English Lexicon

Recent East Coast storms push words over qualifying criteria

Austin, Texas,  February 10, 2010 – Snowmageddon and Snowpocalypse have been accepted into English language lexicon, after an unusual string of recent East Coast blizzards pushed the words over the qualifying criteria, according to Austin-based Global Language Monitor.

“Though there is no official agency for accepting new words (or neologisms) into the English Lexicon, the Global Language Monitor since 2003 has been recognizing new words once they meet the criteria of a minimum number of citations across the breadth of the English-speaking world, with the requisite depth of usage on the Internet and in the global print and electronic media,”  said Paul J Payack, president and chief word analyst of GLM.  ”Snowmageddon and Snowpocalypse both crossed those threshholds earlier today with a reference to the string of East Coast blizzards, and are currently being widely used in the global media in dozen of languages today.”

The word ‘Snowpocalypse’ is a combination of ‘portmanteau’ word linking ‘snow’ with ‘apocalypse’.  Apocalypse, itself, can be traced to the ancient Greek word apokalyptein meaning to ‘uncover, restore, reveal or disclose’ (hence the name of the final book of the New Testament).  ’Snowpocalypse’  has hundreds of thousands of citation over the last few years, first exemplified use by Playstation gamers in early 2006.  The words apocalypse and apocalyptic are both frequent expressions of the global media especially when used in reference to any cataclysmic event such as the South Asian Tsunami or the inundation of New Orleans by Hurricane Katrina back in 2005, as GLM then noted.

‘Snowmageddon’ is another portmanteau word that ultimately can be traced to  the same source. The Greek word Harmagedōn and its Hebrew counterpart har məgiddô both refer to the ancient settlement of Megiddo, which stood astride important Middle Eastern trade routes and was subsequently the scene of many important historical battles.  The word ‘Armageddon’ has come to be associated in the popular mind with any end-of-the-world scenario, such as portrayed in the movie of the same name, starring Bruce Willis.  ’Snowmageddon’ has hundreds of thousands of usages over the last few years, exemplified by its publication in The Oregonian in December 2006 (and recent remarks by President Obama earlier this month).



Snowmageddon accepted into English

Snowmageddon and Snowpocalypse


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accepted into English language lexicon

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Recent East Coast storms push words over qualifying criteria

Austin, TX February 10, 2010 – Snowmageddon and Snowpocalypse have been accepted into English language lexicon, after an unusual string of recent East Coast blizzards pushed the words over the qualifying criteria, according to Austin-based Global Language Monitor.

“Though there is no official agency for accepting new words (or neologisms) into the English Lexicon, the Global Language Monitor since 2003 has been recognizing new words once they meet the criteria of a minimum number of citations across the breadth of the English-speaking world, with the requisite depth of usage on the Internet and in the global print and electronic media,”  said Paul J Payack, president and chief word analyst of GLM.  ”Snowmageddon and Snowpocalypse both crossed those threshholds earlier today with a reference to the string of East Coast blizzards, and are currently being widely used in the global media in dozen of languages today.”

The word ‘Snowpocalypse’ is a combination of ‘portmanteau’ word linking ‘snow’ with ‘apocalypse’.  Apocalypse, itself, can be traced to the ancient Greek word apokalyptein meaning to ‘uncover, restore, reveal or disclose’ (hence the name of the final book of the New Testament).  ’Snowpocalypse’  has hundreds of thousands of citation over the last few years, first exemplified use by Playstation gamers in early 2006.  The words apocalypse and apocalyptic are both frequent expressions of the global media especially when used in reference to any cataclysmic event such as the South Asian Tsunami or the inundation of New Orleans by Hurricane Katrina back in 2005, as GLM then noted.

‘Snowmageddon’ is another portmanteau word that ultimately can be traced to  the same source. The Greek word Harmagedōn and its Hebrew counterpart har məgiddô both refer to the ancient settlement of Megiddo, which stood astride important Middle Eastern trade routes and was subsequently the scene of many important historical battles.  The word ‘Armageddon’ has come to be associated in the popular mind with any end-of-the-world scenario, such as portrayed in the movie of the same name, starring Bruce Willis.  ’Snowmageddon’ has hundreds of thousands of usages over the last few years, exemplified by its publication in The Oregonian in December 2006 (and recent remarks by President Obama earlier this month).

About the Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

English has become the first truly global language with some 1.58 billion speakers as a first, second or auxiliary language. Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting (Citadel Press, New York, 2009).

The current estimate for the number of words in the English Language stands at 1,003,322.

For more information, call 1.925.367.7557, send email to info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



Trend: Disillusionment, Anger & Outrage on the Rise


Trend:  Disillusionment, Anger & Outrage

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on the Rise Since Obama’s inauguration

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‘Deficit of Trust’ and ‘Numbing weight of our political process’ appear to be keepers

Obama State of the Union at 8th Grade Level; Deft use of Passive Constructions

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Austin, TX February 1, 2010.  According to an exclusive analysis by the Global Language Monitor, the disillusionment, anger, and outrage acknowledged by President Obama in his State of the Union address has been on the rise since Obama’s election in November 2008.

“Much has been written about what the President in his State of the Union message called the ‘numbing weight of our political process’ and the ‘deficit of trust’ it thus engenders,” said Paul JJ Payack, President and Chief Word Analyst.  “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months.  (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”

Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’.

The representative fear-related words chosen:  Fear, Despair, Abandoned, Desperate and/or Desperation.  In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003.  (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)

In a separate but related study released in late March, Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks.  In particular, the word was used in association with the AIG bonuses, which had recently been distributed.

GLM examined the global print and electronic media for the seven days after the following events:  the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.

The ranking of ‘outrage’ usage in the media:

1. AIG Bonuses, 2009

2. 9/11 Terrorist Attacks, 2001

3. Hurricane Katrina, 2005,

4. Iraq War, 2005

State of the Union Linguistic Analysis

In an evaluation of the State of the Union message, GLM found that the President used the passive voice to deflect responsibility (a time-honored SOTU tradition), and according to the White House transcript there was an overabundance of semi-colons (two dozen plus), some used correctly others in a baffling manner.  And then there was the grammatical lapse in disagreement in number:  “Each of these institutions are (sic) full of honorable men and women ….”    For the record, the President’s address came in at the 8.6 grade level, use of the passive was about 5%, the Grade Level was 8.6 (a bit higher than his Grant Park speech), and reading ease at 62 on a scale of 100 (not as easy to read as to hear).

For more details, send email to editor@globallanguagemonitor.com or call 1.925.367.7557.



Anger & Outrage on Rise Since Obama’s inauguration

Trend:  Disillusionment, Anger & Outrage

on the Rise Since Obama’s inauguration

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‘Deficit of Trust’ and ‘Numbing weight of our political process’ appear to be keepers

Obama State of the Union at 8th Grade Level; Deft use of Passive Constructions

.

Austin, TX February 1, 2010.  According to an exclusive analysis by the Global Language Monitor, the disillusionment, anger, and outrage acknowledged by President Obama in his State of the Union address has been on the rise since Obama’s election in November 2008.

“Much has been written about what the President in his State of the Union message called the ‘numbing weight of our political process’ and the ‘deficit of trust’ it thus engenders,” said Paul JJ Payack, President and Chief Word Analyst.  “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months.  (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”

Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’.

The representative fear-related words chosen:  Fear, Despair, Abandoned, Desperate and/or Desperation.  In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003.  (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)

In a separate but related study released in late March, Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks.  In particular, the word was used in association with the AIG bonuses, which had recently been distributed.

GLM examined the global print and electronic media for the seven days after the following events:  the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.

The ranking of ‘outrage’ usage in the media:

1. AIG Bonuses, 2009

2. 9/11 Terrorist Attacks, 2001

3. Hurricane Katrina, 2005,

4. Iraq War, 2005

State of the Union Linguistic Analysis

In an evaluation of the State of the Union message, GLM found that the President used the passive voice to deflect responsibility (a time-honored SOTU tradition), and according to the White House transcript there was an overabundance of semi-colons (two dozen plus), some used correctly others in a baffling manner.  And then there was the grammatical lapse in disagreement in number:  “Each of these institutions are (sic) full of honorable men and women ….”    For the record, the President’s address came in at the 8.6 grade level, use of the passive was about 5%, the Grade Level was 8.6 (a bit higher than his Grant Park speech), and reading ease at 62 on a scale of 100 (not as easy to read as to hear).

For more details, send email to editor@globallanguagemonitor.com or call 1.925.367.7557.



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