Wikileaks declared English-language Word

Another New Media Company that Passes into the Language

AUSTIN, Texas December  21, 2010 – WikiLeaks.ch, which that has increasingly upped the ante of the kind of information that it leaks into the public sphere from anonymous sources, has been deemed an English language word by the Global language Monitor.  GLM recognizes a word as being part of the English language once it meets the requisite criteria of geographic reach as well as ‘depth and breadth’ of recorded usage.

In the case of wikileaks, the word appeared sporadically in the global media in 2006 until it has now been cited more than 300 million times, even with a quick Google search.  This, of course, correlates with WikiLeaks’ most recent release of diplomatic correspondence and other classified government information.  GLM standards include a minimum of 25,000 citations of a new term in the global media that encompass the English-speaking world, which now encompasses some  1.58 billion people.  (In 1960, there were about 250 million English speakers, mostly in former British colonies.)

“Wikileaks joins a number of new media and high technology companies whose names and functions are being incorporated into the language,” said Paul JJ Payack, President and Chief Word Analyst of Austin-based Global Language Monitor.  “These include Google, Twitter and the ‘friending’ function of Facebook.   The most recent language spin-off from Google appears to be Xoogler, referring to ex-Google employees who bring their talents to other start-ups.”

The word ‘wiki’ is Hawaiian in origin and is usually defined as ‘quick’ or ‘fast’ especially when used in rapid succession:  ”wiki, wiki, wiki!”.  In computing, a wiki describes software that lets any user create or edit Web-server content.  The WikiLeaks organization was originally set-up as a ‘wiki’.

There is no official English language institution charged with maintaining the ‘purity’ of the English language and to maintain vigilance of the ‘corrupting influence’ of other languages.  English accepts any and all contenders as long as they meet the requisite criteria of geographic reach as well as depth and breadth of usage.  The L’Académie française is the official arbiter of the French language; it has famously  declared the word ‘email’ (as well as ‘hamburger’) verboten from official French correspondence.  The Royal Spanish Academy serves the same function for the Spanish language; it has recently eliminated two letters from the Spanish alphabet to the howl of Spanish speakers outside Spain.

The most recent words acknowledged by the Global Language Monitor include ‘refudiate’ a malapropism coined by Sarah Palin, ‘vuvuzela’ the brightly colored plastic horns made (in)famous at the South African World Cup, and ‘snowmageddon’ that President Obama used to described the winter storms that nearly shut down Washington, DC during the recent winter.



Top News Stories of 2010 by Internet Ranking

South African World Cup tops iPad Launch and Rise of China;

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US Healthcare Reform & Wikileaks follow

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First time a product launch contends for the top spot; First time a sporting event reaches the top spot

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Austin, TX December 19, 2009 – In an exclusive global analysis performed by the Global Language Monitor, the Top News Stories of 2010 are South African World Cup, the iPad Launch, the Rise of China, US Healthcare Reform, and Wikileaks.  The Tea Party movement, the fall of Obama, the Gulf Oil Spill, Haitian Earthquake, and the Political Anger and Rage witnessed in the major western economies, followed.  The list is notable for two firsts:  the first time a sporting event tops the list and the first time a product launch contends for the top spot.

Chinese Dignitaries
Chinese Dignitaries

“The globe has witnessed the major news sources of the 20th century fragment into thousands of micro-focused outlets in the twenty-first.   At the same time, the major global media are playing an ever-more important role when major events occur, as aggregate communities for shared experiences,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor, the media analytics and trend tracking company.  “For these reasons we performed two independent analyses.  The first focused on the number of citations found over the course of the year on the Internet, blogosphere, and social media sites.  The second focused on the top 75,000 print and electronic media sites.  Finally, the two analyses were normalized with the final results appearing here.”

The Top News Stories of 2010 follow.

Rank/Story/Comment

1.  South African World Cup –  The South African World Cup towered over all other news stories.

2.   iPad – A product launch is the No. 2 worldwide news story!?

3.  Rise of China – Top Story of the First Decade of the 21st century, still very strong.

4.  Health Care Reform – The debate over the Patient Protection and Affordable Care Ac t continues unabated.

5.   Wikileaks – Not a wiki in the usual sense of ‘an open environment which anyone can edit,’ the story of revealed institutional secrets that will continue to resonate well into 2011.

6.  Tea Party – The US political movement which emphasizes scaled back government intrusion, influence and spending.

7.  Fall of Obama – His fall is relative to the great heights to which he ascended.

8.  Gulf Oil Spill – An unprecedented environmental catastrophe broadcast live around the world via the BP Spillcam.

9.  Haitian Earthquake – Hundreds of thousands killed, millions displaced and the agony continues.

10.  Political Anger and Rage – Frustration in the US and  much of the developed world about the financial and political situation.

11.  EU Financial Crisis – The economies of Ireland, Portugal, Greece and Spain threaten to consume Billions of Euros in bailouts.

12.  Shanghai Expo – The “Grand Gathering of the World Cultures” was visited by some 70 million in 2010.

13.  Growth of Facebook – With 400 million members it now touts itself as the fourth largest nation on the planet.  However, there is no word of UN membership or plans for a standing army.

14.  Pakistan Floods – Garnered more attention worldwide than in the US.

15.  Scott Brown Election – The turnover of the ‘Kennedy seat’ after half a century to this upstart, pickup-driving Republican caused quite a stir.

16.  Tiger Woods – Previously notable for the first golfer to earn a billion dollars, the news of his serial infidelities continues to impact the golf world.

17.  British coalition government — David Cameron and Nick Clegg lead a new coalition into power.

18.  Chilean Miners – The dramatic saga and rescue of Los 33, provided riveting drama (and television) to a world weary of disheartening news.

19.  Polish President Killed — Lech Kaczynski, his wife, and dozens of high government officials died en route to a memorial service honoring the 20,000 Poles who died in the Katyn forest.

20.  Global economic restructuring – Also known as the Great Recession in the US, but felt worldwide especially among developed Western nations.

21.  Vuvuzela –  The brightly colored plastic horns  that caused much consternation at the South African World Cup.

23.  Ground Zero Mosque – Officially known as 45 Park Place, the controversial Islamic center planned a few blocks north of Ground Zero.

24.  Icelandic Volcano – The unpronounceable Eyjafjallajökull volcano that disrupted air travel over much of Northern Europe.

25.  Snowmageddon –  The unusually heavy snowfalls that virtually shut down Washington, DC during an exceptionally snowy winter.



Learning a Language on Your Own

 

There are many advantages to learning a new language. For one, it will get you to places comfortably, and it will also allow you to use up that space in your mind which is reserved for learning new things. Learning a new language can be done through many different methods. For one, you can enrol in a language school. This option, however, can cost you money, especially if the one teaching you is a native speaker of the language.

However, if you want to avoid this course, you can simply follow the footsteps of many language learners who chose to learn a language on their own. While learning a different language can often serve as a good investment, doing so can also provide a good sense of satisfaction knowing that an achievement has been made.

 

Technology’s Help

These days, technology has proved to be a good helper for people who wants to learn a new language. The Internet itself is a good source of reliable information for people who want to use it. The only secret to success is searching the best information from millions of available web pages to visit.

There are websites that offer free language tutorial, as well as translation. While some websites may offer text to text translation, there are also some advanced sites that provide a recorded voice translation for the learners to listen to the appropriate pronunciations of the words. This often comes as very convenient since you only need to have connection to the internet to do so.

 

Other Options

If you would want to avoid this path, you can also choose to visit a bookstore in order to secure for yourself a copy of a language translation dictionary, or even start with a phrase book. Nowadays, several bookstores sell these types of books for you to select from, depending on the type of language that you want to learn. There are language translation dictionaries these days that even provide a two way translation of the language. Needless to say, this option is not only affordable, but also poses a competitive edge.

It may also be possible for you to purchase CDs with language tutorial courses. In this way, you hear how the words are spoken. This is very common these days, as it is considered as a cheaper option. Another method that you can apply is by exposing yourself to people who speak the language. This is, by far, the best way to learn a new language. Talking to native speakers will enhance your skills in ways unimaginable. Therefore, when you plan to visit a country and learn its language, do not be afraid to talk to people. Immerse in the culture and act as a local. Thus, if you are stuck and you need assistance from a local locksmith, never hesitate to search for available local services and deal with them in the way that locals do. This can be a good experience for you.

Why you need the TrendTopper MediaBuzz rankings

Simply put:

  • The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
  • We are Up-to-date, as in, we are an on-going, longitudinal study. Our rankings are fresh, current and updated continually throughout the year.  You will never need to wait until the first week in September to see how your schools are ranking.
  • We Provide Brand Analysis. Schools are either hot, or they’re not. We tell you how your schools rank, as brands.  Every school on our list has made the cut!  Every school is considered a good school, if not a great school.
  • We Measure Brand Equity; the perceived value of your school. Penn is a great (Ivy League) school, but Penn State (before the scandal) was nearly equivalent (No.  22 vs No. 24) in brand equity.  After reading our report you can then ask yourself, is it worth the difference in price?
  • The World vs. The Deans. Other rankings are inherently biased. You need to stop and think – does my future employer really care about how other deans rank my school? Get real.  The only question he or she actually cares about is can you do the work?
  • We continually update the Top 300 Colleges and Universities Guide throughout the year, so the information that you receive is always fresh and up-to-date.

We are Inclusive, listing Internet and Specialty Schools. It’s important to understand the rankings for Julliard and Cooper Union, as well as schools like the University of Phoenix, historical Black Colleges, and the notoriously underrepresented City University of New York. We even rank schools that opt-out of traditional rankings, such as Bard.

About The TrendTopper MediaBuzz Rankings

GLM created the TrendTopper MediaBuzz Rankings to remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.

We found it highly interest that many institutions used our rankings as a validation of their recent reputation management decisions:

Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.

Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.

Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”

Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.

How TrendTopper enhances college reputation by differentiating ‘brand’ among peers

The Global Language Monitor today announced TrendTopper MediaBuzz Reputation Management (TMRM) solution for higher education. Using TrendTopper, colleges and universities can enhance their standings among peers by assessing their strengths and weaknesses in any number of areas.  TrendTopper measures what is important to colleges’ and their various constituencies on the Internet, in social media, the blogosphere, as well as the global print and electronic media.  TrendTopper can help colleges and universities distinguish themselves among peers – as well as helping ensure that key messages are getting though the clutter.

“At a time when a few students more or less can change an institution’s revenue stream from positive to negative, or mean an even bigger bite out of the endowment, brand equity moves from an interesting concept to an imperative,” said Paul JJ Payack, president of TrendTopper Technologies. “Movement within a Peer Group, expanding an institution’s Peer Group, or, even, moving from one Peer Group to another can spell ultimate success, or failure, for that particular institution.”

Colleges and universities have one more element that is critical to their ultimate success — the fact that they are linked to other colleges by reputation (Peer Groups or Cohorts), which extend in many ways beyond and across conferences and leagues.  These include geographic proximity, religious affiliation, similar test scores, political outlook, or long-time sports rivalries,

Institutions can use TrendTopper methodologies to determine strengths and weaknesses vs. their peer group or any other criteria they find relevant, answering questions, such as:

•       We have little knowledge of how we are perceived in Social Media. What we don’t know can’t be shaped. Can you help us there?

•       How is our institution perceived by the public at large? We have a strong reputation among high school guidance counselors and peer assessments, but parents (and students) want to know about potential employers?

•       We are known for our excellent liberal arts programs, but we feel our information technology offering lags in recognition. Our competitors annually enroll about 20% more students for what we see an equal (or even lesser) curriculum. What can we do?

•       We know that we receive a large share of voice with our monthly survey from the econ department, what can we do to replicate this success?

•       We don’t have a football [or lacrosse or dance or bioengineering] program. Everyone else in our peer group has one. Does it make a difference?

•       Most students now go first to Wikipedia to find an answer. This applies Colleges and Universities, as well. We don’t agree with our Wikipedia assessment. What do we do here?

College and University Rankings

Global Language Monitor’s TrendTopper College and University Internet Rankings is published twice a year.  The next Internet Rankings will be announced in April, 2009

The TrendTopper MediaBuzz Rankings is a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.

TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.

Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.  For more information, call       1.512.815.8836, email pauljjpayack@gmail.com, or visit www.LanguageMonitor.com.



Frequently Asked Questions About GLM

Frequently Asked Questions About the Global Language Monitor

Q.What is the Global Language Monitor?

A.The Global Language Monitor documents, analyzes, and tracks the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.GLM, an internet media analytics company, was founded six years ago in Silicon Valley.It is a direct descendent of yourDictionary.com, the premier multi-language dictionary site with some 230 languages.YDC had very deep academic roots with some two dozen of the world’s top linguists on its Academic Council of Experts.The Global Language Monitor is one of the first companies to exclusively focus on English as the first, true global language, and its impact on various aspects of culture, such as politics, the arts, entertainment, science, technology, and the like. The leading global media have come to rely upon GLM’s analysis and analytical techniques. The Global Language Monitor is based in Austin, Texas.Paul JJ Payack is the founding president of both companies.

Q.Who is Paul JJ Payack?

A.Paul JJ Payack is the president and Chief Word Analyst of the Global Language Monitor.   Payack was born in Morristown, New Jersey, and grew up in neighboring Boonton.  (His twin-brother, Peter,  is a poet, professor and the first ‘Poet Populist’ of Cambridge, Massachusetts.)  Payack earned a scholarship to Bucknell University where he studied psychology and philosophy, took a year off to write his first book, A Ripple in Entropy, and transferred to Harvard University where he was graduated with a bachelor of arts, concentrating in comparative literature, where he subsequently earned a post-graduate diploma (CAGS).  After an early stint in academia, Payack spent his career with a number of America’s most innovative technology companies, including such pioneers as Digital Equipment Corporation (DEC), Apollo Computer, Network Systems Corporation and Intelliguard Software, and Legato Systems.  He was  a senior executive for three Fortune 500 companies (including Unisys, D&B, and companies that were absorbed by SUN, EMC and HP) as well as a number of Silicon Valley start-ups, spin-outs and spin-downs.

Payack has served as an adjunct lecturer for the University of Massachusetts for some three years, and has spoken at the Federal Reserve Bank (NY), Hughes Electronics, The University of Texas (Arlington), and many other organizations and educational institutions.Payack is a frequent media commentator on technology, words, and language to such organizations as CNN, NPR, the BBC, Reuters, the New York Times, the Sunday Times (London), and the Chinese Peoples’ Daily (Beijing).

Payack’s penultimate book, A Million Words and Counting, was published as a Citadel Imprint by Kensington, New York in 2008; the quality paperback edition was released a year later.  (His latest book was an analysis of the Healthcare crisis in the US.)

For more extensive background information, check out Linkedin.

What’s your profession?

A.  Over the years my titles have included (in order):  Assistant Director of Admissions, Technical Writer, Engineer, Marketing Manager, Corporate Director,  v.p., C.M.O., SVP, president, C.E.O., founder, co-founder, principal and now ‘Chief Word Analyst’.   And husband, father, grandfather as well as writer, poet, metafictionist, collage artist, to name a few.

Q. What is a ‘Chief Word Analyst’?

A. The New York Times, in 2006, was the first to mention our PQI technology in an article about The Power of Words, which used our technology to see if the NY real estate market was heading toward a collapse.  In the article, Stephanie Rosenblum, described me as a ‘word analyst’.  I thought that was an apt description and have used the phrase as my title ever since.

GLM’s motto is ‘How will the global trends impact your world!?’ and that is precisely what we do — applying statistical techniques, numerical analysis and the latest in computer technology to the analysis of the trends identified in Internet, blogosphere, print and electronic media, and now so-called social media.

Q. Linguists frequently spar with you in the media.

Q. Why was there such controversy about the Million Word March?

A. Some believe that there is no way to count words, since the nature of what a word is, itself, is an open question. Hence you cannot count what you cannot define. More so, even attempting to take a measure of the language is to be considered with suspicion.

Q.  Don’t unabridged dictionaries have all or most of the words in the language, according to a rigid set of criteria.  Can’t you just count them?

A.  Apparently not without great difficulty.

Q.  Google and Harvard University recently launched the Google Books Ngram Viewer.  They also calculated the number of words in the English Language.  How does that compare to the number that your obtained from the Global language Monitor’s algorithmic-based analysis?

A.  According to the Google/Harvard Study of the Current Number of Words in the English Language is 1,022,000.  Our current estimate, as of January 1, 2014, is 1,025,109.8 (we include the decimal point to emphasize the continuous nature of word creation).

Google Validates GLM’s No. of Words in English Prediction

No-of-Words-Google

GLM/Google vs OED and Webster’s 3rd

 

The above graphic is from the AAAS /Science as reported on NPR.   At the time the an article in  New York Times article on the historic threshold famously quoted several experts that “even Google could not come up with” such a methodology.  Unbeknownst to them Google was doing precisely that.

The number of words in the English language according to GLM now stands at:  1,025,109.8 (January 1, 2014 estimate).   The difference between the two analyses is .0121%, which is widely considered statistically insignificant.

Google’s number, which is based on the counting of  the words in the 15,000,000 English language books it has scanned into the ‘Google Corpus,’ mirrors GLM’s Analysis.  GLM’s number is based upon its algorithmic methodologies, explication of which is available from its site.

Q.  The 1,000,000 word was ‘web 2.0;’ it contains letter and a number and even a bit of punctuation.  Is it a word?

A. It’s a lexical unit. Think about this for a moment:  is O.K. a word?  Or 24/7, or w00t. or 3-D?  There is a long history of English words with numbers (or punctuation) intermixed.  And it is a burgeoning trend; it’s called L33t Speak.  Check the New York Times, where you will find and goodly amount of headlines featuring Government 2.0 or Healthcare 2.0, and the like.

Q.What is the methodology?

A.The Global Language Monitor first established a base number of words in the language using the number of words in the generally accepted unabridged dictionaries (the O.E.D., Merriam-Webster’s, Macquarie’s, etc.), that contain the historic ‘core’ of the English language, including every word found in the historical codex of the language beginning with Beowulf, Chaucer, the Venerable Bede, on to the works of Shakespeare, the King James Bible, and the like.

The Global Language Monitor tracks the use of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, in social media as well as accessing proprietary databases (Factiva, Lexis-Nexis, etc.).

GLM then assigned a number to the rate of creation of new words and the adoption and absorption of foreign vocabulary into the language. The result, though an estimate, has been found to be quite useful as a starting point of the discussion for lay persons, students, and scholars the world over.

Q.A million sounds like a lot of words?

A.The Global Language Monitor’s estimate of the Number of Words in the English Language, is taking a relatively conservative approach. For example, the Introduction to Merriam-Webster’s 3rd International claims it was limited to the 450,000 words listed in that dictionary, because “the number of words available is always far in excess of and for a single volume dictionary many times the number that can possibly be included”. Many times the 450,000 included words, results in a number far in excess of 1,000,000.  In fact, if you included all the scientific terms, all the jargon, and all the species of like, you could claim tens of millions of words.

Q. So it is rather difficult to estimate the number of English Words.

A. Nearly impossible.  But, of course, you can make the same argument for anything a human being can measure: the number of stars in the galaxy, the number of galaxies in the universe, the number of people on the planet, the depth of the oceans, fish in the sea, moves possible on a chessboard, throughput of the latest supercomputer, amount of CO2 in the atmosphere (and hence predict Global Warming), even the number of planets in the Solar System (Take that, Pluto!).

Answers to questions like these have been settled, from the beginning of the scientific revolution and the Enlightenment, through a number of methodologies, including statistical analysis, and rigidly defining the subjects of study.We see no reason to exclude language from such inquiry.

Q.Did you count variations of words such as run, runs and running as separate words?

A.GLM counts only headwords, so run, runs, and running are only counted once.We do not count the named numerals as separate words, e.g., two hundred twenty-four thousand one hundred ten … one hundred eleven … one hundred twelve.Doing so would result in an infinite number of words since the set of named numerals is infinite.

Q. OK, so what makes English special?

A.The English language is not anymore special than any of the other 6,919 languages spoken on the planet.All languages are of great cultural value and are worthy of study and preservation.What is special about English, however, is the fact that it is has acquired an immense number of words and is the first truly global language.  Of course, Greek was certainly spoken throughout that part of the world conquered by Alexander, as was Latin in the Roman Empire and later throughout Medieval Europe.And French was certainly the language of diplomacy in the late nineteenth and early twentieth centuries.However English is the first language to literally span the globe.

Q.How many people now speak English?

A.In 1960, there were 250 million English speakers in the world, mostly in former British colonies; the future of English as a major language was very much in question.Today, English is spoken by some 1.83 billion people as their first, second or business language.

Q.Have your years in high technology influenced your thinking?

A.  When I began in technology what would come to be known as the world wide web consisted of some 138 ‘endpoints’; today there are more than 10,000,000,000, more than one for every person on the planet.

My first computer system, was approximately 80 feet long and weighed hundreds, if not thousands, of pounds.Today, you carry all that computational power – and more – in the phone in your pocket, just as your coffee maker is undoubtedly more powerful than all the computer systems aboard Apollo XI.

Q.  What about newly coined words of neologisms.  

A.  In the English-speaking world there is no authority that judges the ‘worthiness’ of words to become an official part of the English Language, which is one reason why English has so many more words than many other languages.  GLM counts a word as entering the language once it appears some 25,000 with the requisite ‘breadth’ and ‘breadth’ in the English-speaking world.

Top Words of 2011, Yes 2011

AUSTIN, Texas December 8, 2010 (Updated) – The Global Language Monitor has announced the Top Words of 2011, yes 2011.

“Typically, we gather our top words throughout the year and rank them according to the number of citations, the size and depth of their linguistic footprint and momentum.  To project possible top words for 2011, we analyzed the categories that we monitor and then choose words from each representative of various word trends,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “Over the last ten years, we’ve frequently been asked the question, so this year we are providing our projections.”

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The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.

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Projected Top Words of 2011 Rank / Word / Comments

  1. Twenty-Eleven – The English-speaking world has finally agreed on a common designation for the year:  Twenty-eleven far outstrips ‘two thousand eleven’ in the spoken language.  This is welcome relief from the decade-long confusion over how to pronounce 2001, 2001, 2003, etc.
  2. Obama-mess – David Letterman’s neologism for 2010 also works for 2011.  This word is neutral.  If Obama regain his magic, he escaped his Obama-mess; if his rating sinks further he continues to be engulfed by it.
  3. Great Recession – Even the best case scenario has the economy digging out of this hole for the foreseeable future,
  4. Palinism – Because the media needs an heir to Bushisms and Sarah Palin is the candidate of choice here.
  5. TwitFlocker – Can’t say what the name of the next Twitter or Facebook will be, so we’ll use TwitFlocker as the place holder.  (What is TwitFlocker?  Join the Discussion Here.)
  6. 3.0 – 2.0 has settled into the vocabulary in a thousand differing forms — Obama 2.0, Web 2.0, Lindsey Lohan 2.0, so we project 3.0 being used to ‘one-up’ the 2.0 trend.
  7. 9/11 – Next September is the tenth anniversary of the 9/11 terrorist attacks on US soil, so there is sure to be a great resurgence in use of the phrase.
  8. Climate Change (or global warming) – Both of these phrases have been in the Top Ten for  the last decade, so we see no reason the English-speaking public will abandon either or both of the phrases.
  9. China/Chinese – The emergence of China is the Top Story of the Decade and there is little indication that is emergence on the world stage will continue in the media.
  10. Hobbit and/or Parseltongue – The blockbuster movies of 2011 will be sure to include Harry Potter and the Deathly Hallows, Part 2 and the Hobbit (though the Hobbit premiers on Dec. 31) are sure to spin out some word or phrase that will remain memorable to the Earthly-audience.

For methodology, see Top Words of 2010 announcement.



Top Words of 2010

Spillcam is the Top Word, Anger and Rage the Top Phrase

and Chinese Leader Hu Jintao the Top Name

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AUSTIN, Texas November 27, 2010 (Updated) – The Global Language Monitor has announced that Spillcam is the Top Word, Anger and Rage the Top Phrase and Chinese Leader Hu Jintao the Top Name of 2010 in its annual global survey of the English language.  Spillcam was followed by Vuvuzela, the Narrative, Refudiate, and Guido.  Deficit, Snowmageddon, 3-D, Shellacking and Simplexity rounded out the Top 10.

“Our top words this year come from an environmental disaster, the World Cup, political malapropisms, new senses to ancient words, a booming economic colossus, and a heroic rescue that captivated the world for days on end.  This is fitting for a relentlessly growing global language that is being taken up by thousands of new speakers each and every day,” said Paul JJ Payack, President of The Global Language Monitor.

The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.

Methodology: The Global Language Monitor’s WOTY was conceived in 1999 as a way to create a cultural record of the year as reflected in the world’s current global language, English.  Previous efforts were decided by small groups of academics or lexicographers; our idea was to reflect the words used by the world’s 1.5 billion English Speakers.

Accordingly, GLM monitors million of web pages on the Internet, Blogosphere, and social media in addition to over 80,000 print and electronic media sites.  In this way we search for words that are the most relevant to various aspects of culture, such as world events (the rise of China, the South Asian Tsunami), politics (the election of Obama to the US Presidency), prominent deaths (Pope John Paul II, Michael Jackson), war and terror (Iraq, Afghanistan and the  Terrorist Attacks on the US and London), film (Jai Ho!, Brokeback), sports (Beijing Olympics, South African World Cup), and the like. We then use our analytical engine to determine the number of citations for the words, their prominence, how quickly they are rising or falling in use, and the geographic breadth and depth (various forms of publication) of their use.

To immediately download an in-depth presentation of GLM’s algorithmic-based methodology, fill out the form on the upper left corner of this page.

To listen to “What’s My Word,” a game show developed by Austin’s NPR flagship station, KUT,to help review the top words for 2010, click here.

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For the Top Words of the Decade (2000-2009), go here.

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The Top Words of 2010

Rank / Word / Comments


1.  Spillcam — The BP Spillcam instantly beamed the immensity of the Gulf Spill around the world to the dismay of environmentalists, BP’s PR staff and the President.

2.  Vuvuzela — Brightly colored plastic horns that first came to prominence at the South African World Cup.

3.  The Narrative – Though used at least since The Narrative of the Life of Frederick Douglass in 1845,  ‘The Narrative’ has recently been gaining traction in the political arena, virtually replacing the need for a party’s platform.  (Cf. to ‘truthily’.)

4.  Refudiate — Conflation of “refute” and “repudiate” (un)officially coined by Sarah Palin.

5.   Guido and Guidette — Hey! All things Jersey are hot, capish? (Actually, capisci in standard Italian.)

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Listen to Tracking 2010′s Most-Used Words, Names And Phrases

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6.   Deficit – A growing and possibly intractable problem for the economies of most of the developed world.

7.  Snowmagedden (and ‘Snowpocalypse’) — Portmanteau words linking ‘snow’ with ‘apocalypse’ and  ‘armageddon’, used to describe the record snowfalls in the US East Coast and Northern Europe last winter.

8.  3-D – Three-dimensional (as in movies) is buffo box office this year, but 3-D is being used in new ways generally describing ‘robustness’ in products (such as toothpaste).

9.  Shellacking – President Obama’s description of the ‘old-fashioned thumpin’ in George W. Bush’s words, that Democrats received in the 2010 US Mid-term elections.

10.  Simplexity – The paradox of simplifying complex ideas in order to make them easier to understand, the process of which only adds to their complexity.

Also Noted: (Spoken Only) Twenty-ten: Finally, a common way to refer to the year; Obamacare (noted as one of the Top Political Buzzwords).

The Top Phrases of 2010

Rank / Phrase / Comments


1.  Anger and Rage – Characterizations of the US electorate by the pundits, though closer analyses has revealed more frustration and disappointment.  Also witnessed in France, Spain and Greece.

2.  Climate Change – (and Global Warming) No. 1 Phrase for the first decade of the 21st century; starts out second decade at No. 2.

3.  The Great Recession – The media term frequently used to describe the on-going global economic restructuring.

4.  Teachable Moment – Turning any undesirable outcome into a positive opportunity by using it as an object lesson. Unfortunately, there were a plethora of teachable moments in the first year of the new decade.

5.  Tea Party — An emerging political movement in the US that has upset the balance of power in the US Congress.

6.  Ambush Marketing – Cashing in at an event by taking on the appearance of a sponsor of the event.  Most obviously displayed at the Vancouver Winter Olympics and South Africa’s World Cup 2010.

7.  Lady Gaga — Gaga, herself, became a buzzword in the global entertainment industry in 2010.

8.  Man Up – This election cycle’s signature retort from the women running for office to their male opponents.

9.  Pass the bill to be able to see what’s in it — Speaker of the House Nancy Pelosi’s now infamous quip underlying the complexity of the Healthcare Reform legislation.

10.  Obamamania — Notable only in it fall from grace; Obamamania now ranks at the bottom of this year’s political buzzwords.

Also Noted — Don’t Touch My Junk: One reaction to the TSA new search policies.

The Top Names of 2009

Rank / Name / Comments


1.  Hu – President Hu Jintao, paramount leader of China.  Rise of China was the No. 1 Story of the 1st decade of the 21st century; now Hu begins the second decade in the top spot.

2.  IPad – With over eight million sold in a matter of months, the IPad is now a name on everybody’s lips.  (Sorry, Steve Jobs, the IPads tests better than you.)

3.  Barack Obama — President of the United States has had a tough sophomore year.

4.  Chilean Coal Miners – The ordeal and heroic rescue is perhaps the top inspirational story of the year.

5.  Eyjafjallajoekull – Does a name that no one can pronounce deserve a spot on a top name’s list?

6.  Nancy Pelosi – Speaker of the US House of Representatives, presided over the passing of the healthcare reform bill and the decimation of her party in the Mid-term elections.

7.  Sarkozy – Nicolas Paul Stéphane Sarközy de Nagy-Bocsa, the current French president, is attempting to re-define what it means to be citizen of the Republic.

8.  Tea Party – Leaderless movement in US political circles, the center of much of the angst in the electorate.

9.  Jersey Shore – Not quite the Cote d’Azure, The Shore, as the locals call it, is now known as a breeding ground for guidos and guidettes.

10.  David Cameron and Nick Clegg – The leaders of the UK’s new coalition government.

Also Noted — Kate Middleton, recently engaged to Prince William.

Top Words of the Decade:

The Top Words of the Decade were Global Warming, 9/11, and Obama outdistance Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed.

Climate Change  was top phrase; Heroes was top name.

Previous Words of the Year include:

2009:

Top Words:  No. 1 Twitter, No. 2 Obama-, No. 3 H1N1

Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change

Top Names:  No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:

Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania

Top Phrases:  No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”

Top Names:  No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

 

2007:

Top Words:  No. 1 Hybrid (representing all things green),  No. 2: Surge

Top Phrase: Climate Change

Top Name: Al Gore

2006:

Top Word: Sustainable

Top Phrase: Stay the Course

Top Name: Dafur

2005:

Top Words:  No. 1, Refugee No. 2: Tsunami No. 3: Katrina

Top Phrase: Outside the Mainstream

Top Name: (acts of ) God


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Listen to Top Words 2010 and how they reflect the year

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2004:

Top Word: Incivility (for inCivil War)

Top Phrase: Red States/Blue States No. 2: Rush to War

Top Name: Dubya/Rove

2003:

Top Word: Embedded

Top Phrase:  Shock and Awe,  No. 2: Rush to War

Top Name: Saddam Hussein,  No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase:  Threat Fatigue

Top Name: W (Dubya)

2001:

Top Word: Ground Zero

Top Phrase: ‘Lets Roll’

Top Name:  The Heros

2000:

Top Word:  Chad

Top Phrase:  Dot.com

Top Name: W (Dubya)

Top Political Buzzwords and the Mid-term Vote

November 7, 2010

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The list of all the political buzzwords measured before the day before the Mid-term Elections in their final ranking .

1.  Lower Taxes

2.  Tea Party

3.  Recession (linked to Obama)

4.  Narrative

5.  Obama Frustration

6.  Sarah Palin

7.  Harry Reid

8.  Barack Obama

9.  Out-of-control Spending

10.  Middle-class taxes

11.   Obama Anger and Rage

12.  Climate Change

13.  Obama Aloof, detached, Prof

14.  Christine O’Donnell

15.   Iraq War

16.   Al qaeda

17.  Obama “oil spill” response

18.  Hillary Clinton Obama

19.  Raise Taxes

20.  Conservative Voter

21.  George Bush

22. Transparency politics

23.  Obama Muslim

24.  Financial meltdown

25.  Nancy Pelosi

26.  Liberal Voter

27.  Subprime

28.  Public Option in HealthCare

29.  Independent Voter

30.  Obama as a compromiser

31.  Recession (linked to Bush)

32.  Stimulus Package

33.  Obama Katrina

34.  Progressive Voter

35.  Surge

36.  Bush Katrina Response

37.  Rush Limbaugh

38.  Deficit Spending

39.  Shovel Ready

40.  BP Gulf Oil spill

41.  Healthcare Mandate

42.  Global Financial/economic Restructuring

43.  Dick Cheney

44.  Wall Street Bailout

45.  Outrage (Linked with Obama)

46.  Socialism (linked with Obama)

47.  Grand Zero Mosque

48.  Town Hall Meetings

49.  Healthcare reform

50.  AIG (Post-bailout Bonuses)

51.  Elena Kagan

52.  Afghanistan

53.  Great Recession

54.  Sotomayor

55.  Michelle Obama Vacation

56.  Anti-incumbent Vote

57.  Politics of fear

58.  Obama Chicago Pol

59.  Iran election/nuclear weapons

60.  Single Payer

61.  Worst Recession

62.  Birther

63.  Change you can believe in

64.  Economic Depression 2010

65.  Politics of change Obama

66.  Death Panel

67 .  Obamamania

68.  Refudiate

69.  Beer Summit (Gates & Cambridge Police)

70.  Wise Latina

71.  Wee weeing

72.  MObama (the Fashion Icon)

Miniskirts on Mount Fuji; Japan’s Yama Girls Spur Trekking

Forget the ice ax and $500 climbing boots. The mode du jour for today’s mountain hikers in Japan is the miniskirt and leggings.

North Face, maker of the Gore-Tex waterproof jacket, and Alpine Tour Service Co. are targeting “yama girls,” or mountain girls, the nickname of the growing number of women who are taking to the hills of Japan wearing short pants or fleece skirts with leggings and designer trekking boots.

“I want to wear something cute like a skirt,” said Machiko Miyauchi, 25, who made her first ascent of Mount Fuji, Japan’s highest peak, earlier this year after buying new equipment and shoes. “Climbing is healing. You can breathe fresh, clean air.”

Visitors to Mount Fuji in the two months ended Aug. 31, the busiest climbing season, were the most since the government began tracking traffic using infrared sensors in 2005. The number of women applying for Alpine’s treks jumped sixfold from last year, prompting the Tokyo-based company to increase women- only tours to 13 this year from six in 2009, spokesman Yasushi Kodama said.

Clothing companies have hired mountain fashion pioneers like Yuri Yosumi to promote new women’s lines for mountaineers. Yosumi’s “Love Trek” website includes red mini dresses and pink bush hats from Paris-based Aigle.

Berghaus Ltd., a U.K. outdoor wear maker, introduced skirts jointly developed with Yosumi in 2009, while and Jarden Corp.’s Marmot Mountain LLC, a U.S. outdoor clothing company, followed this year, according to Yosumi’s husband Daisuke.

Pants Only

“We’re giving an option to the market where only pants were available before,” Daisuke Yosumi said. He said his wife was not available to comment.

Japan’s fashion scene is famous for striking cult trends that sweep the industry, typically for a few years, such as the ganguro look that mixed deep fake tans with white lipstick, brightly colored clothes and orange-to-blond hair. Tokyo ranked 14th this year in Global Language Monitor’s annual list of world fashion capitals, trailing Hong Kong and Shanghai in Asia.

[Read More]



Avoiding an American ‘Lost decade’

“What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.”

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Note:  This is the second in a series; you can see the first article directly below this one.
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November 30.  Where do we go from here?  We’ve already established that this is not a typical business cycle and this recession falls out of scope of previous recessions. Even the Great Depression was typical in the sense that it set off a worldwide fall in demand and productivity. It is now widely understood that while government intervention did stop the catastrophic collapse of the global economy, this intervention did little to revitalize global economic growth which did not resume until the onset of World War II.

This post first appeared on TheHill.com

Now, fast forward to September 2008 and months following shortly thereafter. There is wide agreement that the direct and dramatic Bush/Obama interventions did, indeed, prevent a global economic collapse. However, for many nations, including the U.S., the revitalization has yet to occur. While the stimulus spending saved many jobs in the public sector, few jobs were created in the private or wealth-creating sector. In retrospect it now appears that the stimulus was the equivalent to eating empty calories when hungry; a temporary rise in blood sugar without sustained nutrition.

This lack of wealth-building focus has led to a weak economic performance of 2.4 percent projected growth in GDP, hardly what one expects after such spending. (This growth rate has already been revised downward to 1.6 percent in the last quarter.) If this scenario does play out as expected, the eight million lost jobs will be replaced with new ones — by the 2020 time frame. By way of comparison, the “Reagan Recovery” created over 11,000,000 new jobs with four years.

While President Obama’s economic policies and overall execution of leadership is the current focus of many commentators, it remains a fact that this situation didn’t sneak up on us. The United States manufacturing sector has declined as a percentage of non-farm employment from about 30 percent in 1950 to just 9.27 percent in 2010, according to the October estimate of the Bureau of Labor Statistics. Also, an underlying statistic is that the U.S. has been losing not just manufacturing jobs, but entire factories, over 40,000 of them since 2000. The ramifications here go far beyond the manufacturing sector itself. Indeed, by some estimates, there is a 15-1 multiplier between other jobs (including manufacturing and service) and each manufacturing position. Therefore, this unprecedented loss of an industrial base and its concomitant plethora of supporting positions leave a greatly reduced platform upon which to launch a successful and timely recovery.

And so the question remains: Where do we go from here?

First, take a deep breath, look in the mirror and repeat; the world is different from what it was in 1982 and wishing and acting like it was the same will not bring those lost manufacturing jobs back. No matter what we do, trying to recapture global leadership in industries where the average U.S. salary (excluding benefits) is over $20/hr where the similar cost in China or Mexico is between $2-$6/hr is a losing proposition. This is not to say that the U.S. should not continue to innovate and look to manufacture world-class products, only that we will have to pick our battles in places where we have a strategic competence and a willingness to compete. Specifically, management must be willing to continually analyze each process for best in class behaviors and continually work to improve in order to maintain a leadership position.

Second, focus strategic investment in industries where the U.S. has a substantial lead or could develop one in future. Good examples here are in the area of information technology, where private investment continues to create new enterprises and wealth and “green technology” whose future is yet to unfold. We need to remind ourselves of the effectiveness of the U.S. Space Program, not only in accomplishing its primary mission, but creating entire industries and market that are still returning value to this day.

Third, fully accept that the old manufacturing jobs will not be repatriated and implement a program that will both create true value for the economy while putting people back to work. In past recessions, workers were typically called back to their jobs as the economy improved. This time however, with the loss of so many factories, the jobs platform is significantly smaller and is unable to support the type of recovery we have seen in the past. Now, we must both create jobs in new markets and industries as well as find employment for those whose skill base will not readily transfer to the new jobs platform(s).

A good example of this is the proposal by the Center for American Progress that outlines a plan to develop an energy efficiency industry to retrofit approximately 40 percent of the country’s buildings (approximately 50 million structures) within the next decade. This would require more than $500 billion in public and private investment and create over 600,000 “sustainable” jobs. Under the plan, energy use in those buildings would be reduced up to 40 percent and generate between $32 billion and $64 billion in annual consumer savings. Those savings would be used to re-pay the construction loans that would support the program.

This type of program would both create private sector jobs and help re-build U.S. infrastructure for the next five decades, all the while creating a buffer between the current economic environment and the one that will emerge.

One word of caution: we need a dozen or more initiatives of this kind to even come close to replacing the 8,000,000 lost jobs.

Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.

A Recession Neither Great Nor Small

What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.”

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Note:  This is the First in a series; you can see the second article directly above this one.


This post first appeared on TheHill.com

November 3, 2010.  It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.

Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.
Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.

“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.

We believe that the reason the “Great Recession” label does not now fit is because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out “by other means”.

This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.

The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.

If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that  inevitably follows.

It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.

The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.

And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.

In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out “by other means”.

Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.



The New Silk Road

Una serie de reportajes por más de 25 países, para explicar la conquista silenciosa del mundo por parte de China. Esta serie constituye un viaje desde las minas de la República Democrática del Congo hasta las explotaciones de gas en el desierto entre Uzbekistán y Turkmenistán, pasando por la Venezuela de Hugo Chávez o el Irán de los ayatolás.

En diciembre de 2009, el centro de análisis estadounidense The Global Language Monitorpublicaba un dato significativo de nuestro tiempo: la “emergencia de China” era “la noticia de la década”. El crecimiento y expansión del gigante asiático desbancaba al atentado del 11-S en Nueva York o la victoria de Barack Obama como hecho noticioso más publicado, buscado y comentado desde el arranque del nuevo siglo en medios de comunicación tradicionales (radio, prensa, televisión), foros y redes sociales.

Que la emergencia del gigante asiático sea “la noticia de la década” puede suponer para muchos una sorpresa. Pero no es más que la consecuencia de una tendencia silenciosa e inexorable que está llamada a cambiar el signo del mundo actual: la expansión de China por los cinco continentes, el deseo de Pekín de volver a ser una superpotencia.

Esta serie lleva por título La Nueva Ruta de la Sedapor razones históricas. Y es que durante siglos la Ruta de la Seda, el comercio, en definitiva, fue una de las pocas -si no la única, junto a las misiones religiosas europeas- forma de contacto de la China imperial con el resto del planeta, particularmente Asia Central, Oriente Medio y Europa. Si la corte de la dinastía Qing (1644–1912) rechazaba en 1792 la visita del enviado del rey británico Jorge III, George Macartney, para abrir más puertos comerciales a la Corona, hoy Pekín avanza en sentido contrario: un proceso de internacionalización sin parangón en su historia que la lleva a los cuatro rincones del globo.

[Read More.]



Election Day Forecast

56-53% Republicans; 44-47% Democrats, 1% Other

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The Inverse of the 2008 Results

AUSTIN, Texas.  Nov. 2, 2010  According to its NarrativeTracker Index, the Global Language Monitor has forecast the results of the

Mid-term Elections based on the number of citations received, relating to Liberal/Progressive, Conservative  and Independent labels.  Election Forecasting by Narrative Tracking has never before been attempted by any party.

Liberal and Progressives were measured together and separately.  Based on the analysis concluded on November 1st , the results are projected to largely inversely mirror the results of 2008, where Obama won some 53% of the vote to McCain’s 46% with 1% other.

With the Independents splitting 6/4 in favor of the Republicans, the 2010 results would range from 56-53% Republicans; with  44% to 47% for the Democrats, with 1% other.

The previous analysis was made in September with six weeks remaining before the elections.  There was no game-altering ‘October Surprise;’  positions around the various issues only solidified.

The NarrativeTracker Index  is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter).  Including social media in the mix of Internet and electronic and print media sources provides a very clear (and accurate) snapshot of what the people are actually thinking.

The predictive element only adds to NarrativeTracker’s power.  In addition to the NTI, the NarrativeTracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the narratives being tracked.

About the Global Language Monitor:   Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 25,000 print and electronic media sites,

For more information, call 1.512.815.8836, email editor@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.

Obama’s final narrative: A negative mélange of historic proportions

Read it Where Lawmakers go to Express Their Opinions


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AUSTIN, Texas, November 1, 2010.  The final narrative for President Obama, twenty-four hours before the Mid-term Elections has evolved into a negative mélange of historic proportions.  This was reported by the Global Language Monitor (GLM), which has been tracking the narratives that have dominated the perception of the administration and its handling of both its achievements and crises.

In July, the President’s five most prominent narrative arcs included being out-of-touch or aloof; being responsible for the ever-increasing deficit; not responding with enough vigor or authority to the Gulf Oil Spill; the victory of pushing through Healthcare Reform; and gaining a reputation as a Chicago-style pol.  The President’s Oval Office Address on the Gulf Oil Spill seems to have been the temporal demarcation point between a positive or negative narrative carrying over into the 2010 Mid-term Election.  Since that time there are many who contend that Obama’s narrative has been shaped by forces largely out of his control. And indeed, this may be true.

In the following months no single narrative has risen above the others; on the contrary the five Obama Narratives have largely blended into a largely negative, yet muddled, story line.  The result has been an admixture of these five narratives, resulting in an unfortunate amalgam for the president and his party to overcome.

GLM has also been tracking political buzzwords for the last three election cycles. An analysis of the Top Buzzwords of the Mid-Term Elections completed yesterday, and published in a separate release, lend support to these conclusions.

Below is a list of the Obama narratives that have evolved through the last year.

1.     Obama as out-of-touch or aloof

This has only grown stronger over time.  Professorial has now been added to the mix, which is often considered condescending by certain academic communities.

2.     Obama and the deficit

Words linking Obama to deficit have steadily increased as those linking Bush to the deficit have declined.

3.     Obama and the Oil Spill

The completion of the relief well apparently did not provide the president with relief from the issue.  In fact, the President now has more negative ties to the Katrina inundation of New Orleans than George W. Bush.

4.     Obama as HealthCare Reformer

The president’s signature achievement has been largely avoided by members of his party for fear of the overall negative reception to the program adversely affecting their personal chances of (re-)election.  The mistake is explain away the frustration with how the bill was passed, where many had a first-hand look at congressional (and presidential) wheeling dealing as it best (or worst).

5.     Obama as the Chicago-style pol

This usually conveys the ability to make things happen — though in a stealthy, force-your-hand manner reminiscent of the days of cigar-filled back rooms.  Even this has been undone by the ongoing public perception of Obama’s seeming inability to get things done (in spite of the things he actually did).

GLM has been tracking political language for the last three election cycles   As we have detailed over the last two years, while in the midst of the positive media frenzy of the election and inauguration, we were already finding the elements of anger and outrage as one of the highest on record.    At that time, GLM examined the global print and electronic media for the seven days after the following events:  the 9/11 terrorist attacks, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast, and the awarding of the AIG bonuses.

The ranking of ‘outrage’ found in the media was surprising, even startling.

  1. The AIG Bonuses, 2009
  2. The 9/11 Terrorist Attacks, 2001
  3. Hurricane Katrina and the Inundation of New Orleans, 2005
  4. The start of the Iraq War, 2003

During the last several months our analysis shows that anger and rage largely have been replaced by frustration and disillusionment.In fact, our continuing NarrativeTracker analysis has found what appears to be a major disconnection between what is reported in the media and what is being discussed in Social Media and the rest of Cyberspace.  This includes a number of Media Memes that resonant among the media.

These Media Memes include:

1.     Outrage in the Electorate

To a large extent, the rise of Outrage in the electorate (accompanying the AIG bonuses) was overlooked while the focus was on the ebullience accompanying the Obama election and Inauguration.  Only this year have ‘anger’ and ‘rage’ become a focus — while the citations show that the electorate has moved beyond this Media Meme to ‘disappointment’ and ‘frustration’.

2.     The Great Recession

The electorate makes no distinction between Recession and Great Recession.  In fact, the Great Recession Media Meme is found to be used only in the elite media, while the electorate seems to believe that something far larger is taking (or has taken) place.  The analysis shows the underlying belief to be that that economy has undergone a structural change that will take years to mend, if ever. (They knew this when Bush tried to explain why the US, according to traditional definitions, was not yet in a recession, and again know this as today’s economists try to explain how the Great Recession is now over because we grew 2% in the last fiscal quarter).

3.     The Idea of Insurgency

The consensus is that there are now about one hundred, or fewer, congressional seats in play, which means that some 77% of the seats are basically locked in.  The idea of insurgency makes great headlines (and ensures a plethora of more great headlines as the future unfolds).  But the fact remains that a minimal number of congressional seats are now in play.

4.     The Tea Party

Tea Party ‘members’ have turned out to be older, better educated, and far more influential than their originally portrayal.  If the war in Afghanistan is fighting the last wars (the Surge in Iraq and the Vietnam ‘quagmire’ then viewing the Tea Party as anything other than a grass roots movement, was a mis-reading of the Obama ‘insurgency’ of ’07 and ’08.

5.      The 24-hour News Cycle

The 24-hour news cycle is true only insofar as the headlines constantly shift.  But the deeper currents are a much more prevailing force that apparently actually drive and shape events.  Focusing on the swirling froth of the ever-changing headlines, allows many to miss the structural changes that are occurring below – much like a tsunami is only apparently when the submerged wave finally hits the shoreline.GLM’s Top Political Buzzwords are based on the Narrative Tracker Index. Narrative Tracker is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. Narrative Tracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter). In addition to the NTI, the NarrativeTracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the narratives being tracked.

The next report will discuss the list of the Top Political Buzzwords of the 2010 Mid-term elections.

To read what the Top Buzzwords Tell Us about the Vote, Part I (The Vetting of the President), go here.

To read about the Top Political Buzzwords of the 2010 Mid-term Elections, go here.

Media:  For more information, please call 1.512.815.8836.

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.512.815.8836, email editor@LanguageMonitor.com, or visit www.LanguageMonitor.com

What Rage? Frustration and Disappointment Outdistance Anger and Rage by 275%

What Political Buzzwords Tell Us about the Vote, Part II

AUSTIN, Texas.  October 21, 2010 — Reports of ‘anger’ and ‘rage’ at the economy, incumbents or President Obama himself as the main theme of the 2010 Mid-term elections have been greatly overstated, possibly for political motivations. In an analysis of the Top

Political Buzzwords of the 2010 Mid-terms, Global Language Monitor (GLM), has determined that the words ‘anger’ and ‘rage’ and their various combinations come in a distant second to words associated with ‘disappointment’, ‘frustration’ or being ‘let down’ by the actions of the Administration.

Obama
Anger and Rage: 27%
Disappoint and Frustration: 73%

GLM has also found that the top three subjects linked to ‘anger’ and ‘rage’ outside the Administration are Healthcare Reform, the various actions termed Bailouts, and the initial Stimulus package, formally named the American Recovery and Reinvestment Act of 2009.

Anger
Healthcare Reform: 52%
Stimulus Package: 33%
Bailout: 15%

Internet, Blogs and Social Media

GLM has found ‘anger’ and ‘rage’ to appear far less in the media on the internet, blogs and social media sites than one might expect from reading the headlines. In the last 30 days, the New York Times used the word ‘rage’ in political contexts some 70 times, a far greater percentage than what was found in the overall media, on the Internet, the Blogosphere and in Social Media.

Read the Where Congress Goes to Blog on the Hill.

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Anti-incumbent Rage

The phrase ‘incumbent rage’ is highlighted as a major trend of the Mid-term elections. Once again, the use of this phrase and variations is noteworthy only in their dearth of references.

World-wide news searches find that ‘anti-incumbent’ appears about 550 times in the global media in the last 30 days, of which some twenty percent of the references appear in the AP, the New York Times, the Washington Post, CNN and the Wall Street Journal, while ‘anti-incumbent rage’ appears twice. In comparison, the word incumbent appears some 19,000 times.

Global Media Percentage of Total
Incumbent: 96.97%
Anti-incumbent: 3.02%
Anti-incumbent Rage: 0.01%

When you add in the Internet, the Blogs and Social Media as well the top 5,000 global media, the total number of citations approach 20,000,000 and reflect a broader dialogue about the topic. However, ‘anti-incumbent rage’ still hovers below 1%.

Internet Percentage of Total
Incumbent: 99.16%
Anti-incumbent: 0.80%
Anti-incumbent Rage: 0.05%

Lack of Competitiveness in Congressional Races

Over the last several decades, the political cognoscenti have bemoaned the lack of competitiveness of congressional elections. Both parties, of course, have done all within their power to keep it that way, primarily through the gerrymandering of districts to their own benefit. The latest trend is to create ‘majority-minority’ districts that virtually ensure the election of a member of a specific demographic group.

In 2010, various news organizations estimate that there are between 35 and 80 competitive congressional districts, or districts ‘in-play’. This is, of course, is attributed to ‘voter’ and/or ‘anti-incumbent rage.’ Even so, this means that a majority of districts, ranging from 92% to 81% are still considered non-competitive. To our way of thinking, this is a very important development – and one that should be further encouraged.

Congressional Districts: 435
Competitive Maximum (80): 18.39%
Competitive Minimum (35): 8.05%

Positive vs. Negative Tea Party Citations

In a related finding, GLM found that overall the Tea Party is viewed more positively than negatively, by a small percentage of the overall number of citations.

Tea Party
Positive Associations: 54%
Negative associations: 46%

We will discuss this further in What the Top Political Buzzwords Tell Us about the Vote, Part III.

GLM’s Top Political Buzzwords are based on the Narrative Tracker Index. Narrative Tracker is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. Narrative Tracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter). In addition to the NTI, the NarrativeTracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the narratives being tracked.

To read What Political Buzzwords Tell Us about the Vote, Part I (The Vetting of the President), go here.



To read about the Top Political Buzzwords of the 2010 Mid-term Elections, go here.

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.512.815.8836, email editor@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com
Paul JJ Payack

The Vetting of the President

What the Top Political Buzzwords Tell Us About the Vote, Part I

AUSTIN, Texas,  October 4, 2010 — Recently, the Global Language Monitor (GLM) announced that the Top Buzzwords of the Mid-term Election.   GLM found that the buzzwords portrayed a strongly negative narrative that has increasingly entangled the president and his party.   The Top Ten Buzzwords included Narrative, Lower Taxes, Obama as a Muslim, Conservative, Climate Change, Liberal, Recession (linked to Obama), Hillary Clinton related to Obama, Tea Partiers, and Obama as Aloof, Detached, or Professorial.  In the interim GLM has found that Obama as a Smoker will break into the Top Ten when the list is updated two week hence.

This is the first of a number of reports that will analyze what the top political buzzwords seemingly tells us about the upcoming vote.

The first thing you notice about the Top Political Buzzwords of the Midterm Elections is that many concern President Obama as a person.  Two years into his presidency, this tells us something about the president’s relationship to the American people:   a good number of citizens are only now beginning to understand the president as a person.  And it is interesting to see that many news organizations, apart from the blogs and talk radio shows, are also following these citizens’ lead.  Only now is President Obama being ‘vetted’.

According to yourDictionary.com,  ’to vet’ is the process ‘to examine, investigate, or evaluate in a thorough or expert way’.    In the throes of Obama-mania, many were apparently willing to take a chance on the engaging, handsome, thoughtful newcomer, especially after many eventful and exhausting years under his predecessor.   We read the autobiographies, we joined the explosive rallies, and we watched as the entire world seemed to yearn for a ‘regime change’ in the US.   We were, after all, the people we had been waiting for.   But in the ‘rush to victory’ we never really got to know the president.  not in the same way we knew, say, Hillary.

We’ve known Hillary, her husband, her daughter, her history, her religion, her schooling, her scandals, alleged or otherwise, the rumors, for better or for ill — we know Hillary.

And we knew John McCain’s life since Vietnam, Albert Gore’s roommate at Harvard, GBW’s stint as a cheerleader at Andover, John Kerry testifying before congress in ’69,  Bush pere , and Bush pere’s pere, Ronald Reagan since Bedtime for Bonzo, and so on. All of the above have decades of public service and have (or had) been vetted every which way possible, and then some.

An exception, of course, was Jimmy Carter, the peanut farmer from Plains, Georgia (and nuclear engineer) — as he first introduced himself to the nation.  Carter was elected to office at least partly as an antidote to what had transpired before him (Watergate), and was thought to be part of a national cleansing, a fresh start, a break with a troubled past.  And, like Obama, was relatively new to the political scene, and lightly vetted, when elected to the presidency.

In Barack Obama’s case he is more than a self-made man; Obama is a self-defined man.   In this he is not unlike John F. Kennedy with the legend of PT-109 and his Pulitzer-prize best-seller, Profiles in Courage, which was, perhaps, ghost-written.  Though JFK was a relative newcomer to the national scene, the stories of Joe Kennedy as a ‘rum-runner’ during Prohibition and his maternal grandfather ‘Honey Fitz’ Fitzgerald, the storied Boston politician, were circulating for decades before JFK stood for the presidency.

As a self-defined man, much of the traditional vetting provided by the media was compressed into a number of months, and much of that was taken directly from his autobiographies, Dreams from My Father and The Audacity of Hope. And so we are back to the self-defined man, to a large extent, vetting himself.

And so it is none too surprising that many of the buzzwords surrounding the Midterms are about Obama as a man, a person, a personality.

Comparing data from just before the 2008 general election, we see much the same patterns as today.  Citations about Obama’s religion, his supposed ‘aloofness,’ and even his smoking were much higher than what we had seen for other candidates (Bush, Kerry, Gore, etc.) in the previous two election cycles.

What we are seeing in the data appears to be a continuation of the process that ordinarily would have been ongoing  for a decade or more.  So the public vetting of the president continues on the Internet, in the Blogs, throughout Social Media, and in the print and electronic media, itself.

- Paul JJ Payack



Healthcare Reform Effort Falters as NarrativeTracker Projected

Social Media and Internet Analysis Presage Future Directions in Healthcare Reform

DALLAS & AUSTIN, Texas – September 28, 2010 – The Healthcare Reform effort has faltered in the public mind as projected by the Healthcare NarrativeTracker™ Index (HNTI™) over the last several months. The results of the Healthcare NarrativeTracker Index were reported over the previous four months in a series of joint announcements by OpenConnect, the Dallas-based leader in process intelligence and analytics solutions, and Austin-based Global Language Monitor, the media analytics company.

For more information about GLM’s Narrative Tracking and Business Intelligences call 1.512.815.8836 or email pjjp@post.harvard.edu.

“It seems that healthcare reform was never really ‘Paid For’ as promised to the American people. The unfortunate reality is one of sharply rising premiums, severely reduced options for coverage and continued out-of-control spending,” said Edward M.L. Peters, CEO of OpenConnect. “The only way to solve this problem is through a comprehensive cost improvement program that focuses on all sectors of the healthcare industry. Saving just $.04 on every healthcare dollar would yield more than enough savings to make this program truly ‘Paid For’ without raising taxes, reducing benefits or cutting reimbursements for services.”

Since being launched earlier this spring, the Healthcare Narrative Tracker Index has found:

  • Growing concern regarding out-of-control cost increases. Analyses now show that the original cost projections have risen even more steeply as insurance companies race ahead to enact changes in their plans and rises in the price of premiums ahead of implementation.
  • Increasing national concern about the inability to keep one’s current insurance. This in spite of the president’s oft-stated assertion that “if you like your current health insurance plan, you will be able to keep it.”

Though the President’s statement is technically true, it is now evident that many of those same plans are now being altered, eliminated, or priced out of reach of their current customers. Therefore, according to HNTI, the president’s statement is viewed with deep suspicion.

  • Sharply rising concern about adding to the deficit. President Barack Obama repeatedly asserted during the healthcare debate that the overhaul legislation would bring down fast-rising health care costs and save money – and not add a penny to the deficit.
  • At a recent press conference, President Obama offered some caveats when asked about the apparent discrepancy between his promises and the current reality of rising premiums and prices. For example, Medicare’s Office of the Actuary confirmed that healthcare costs would continue to rise, at least through 2019. However, the Congressional Budget Office has recently reaffirmed its earlier finding that the Healthcare Reform effort will reduce the deficit in the long-run. Nevertheless, in contradiction to these statements, the HNTI has been ahead of the curve in tracking public perception as well as the future trajectory of the issue.

In a related development, the US Census Bureau announced earlier this week that the number of uninsured Americans grew to 50.7 million in 2009, now 16.7% of the population, rising from 46.3 million and 15.4% in 2008. Also noted was the decline in number of insured through their employer, falling from 176.3 million to 169.7 million in 2009. If this trend continues through 2010 and into 2011, it will only exacerbate the problem of funding the Healthcare Reform effort, since there will be significantly fewer people to help fund the mandate.

“The value of the Healthcare NarrativeTracker Index clearly extends to its predictive ability,” said Dave Hill, long-time industry observer and principle of Mesabi Associates, the Massachusetts-based technology consulting firm. “Including social media in the mix of Internet and electronic and print media sources provides a very clear (and accurate) snapshot of what the people are actually thinking. The predictive element only adds to the Healthcare NarrativeTracker’s power.”

The Healthcare NTI is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter). In addition to the NTI, the NarrativeTracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the narratives being tracked.

In a separate release tracking the Top Political Buzzwords of the Mid-term elections, the Global Language Monitor has found that Healthcare Reform-related buzzwords have fallen sharply and now rank at No. 21 on the list, while No. 13 Deficit Spending, No. 15 Out-of-control Spending, and No. 17 Healthcare Mandate are in ascendance.

Top Political Buzzwords: Negative Narrative Entangles President and His Party

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.Top Political Buzzwords Six Weeks Out

. Narrative Tracking-based Election Forecast:

..Opposite of 2008

..Hillary Clinton Ascendant as No. 8

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AUSTIN, Texas, September 24, 2010. The Global Language Monitor (GLM) today announced that the Top Buzzwords of the Mid-term Elections portray a strongly negative narrative that has increasingly entangled the president and his party with six weeks remaining before the Mid-term elections. The Top Ten Buzzwords include Narrative, Lower Taxes, Obama as a Muslim, Conservative, Climate Change, Liberal, Recession (linked to Obama), Hillary Clinton related to Obama, Tea Partiers, and Obama as Aloof, Detached, or Professorial.

These are a dramatic departure from the top buzzwords immediately preceding the 2008 Presidential election where the Top Buzzword was Change, blame for the recession was clearly assigned to George W. Bush, Raising Taxes was No. 27, and the Surge was still a Top Ten issue as was the price of gasoline. Obamamania was the No. 3 Word of 2008 (after Change and Bailout); Obamamania now stands at No. 63. One consistency: Nuclear Iran was No. 31; now Nuclear Iran is No. 33.

Austin-based Global Language Monitor has been analyzing political buzzwords since the run-up to the Iraq War in 2003.

“The Top Political Buzzwords reflect a strongly negative narrative that the president and his party have six weeks to overcome,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “Typically an opinion swing of this magnitude can be directly attributable to outside events, not of one’s personal doing.”

Election Forecast:  In an additional analysis, the Global Language Monitor has forecast the results of the Mid-term Elections based on the number of citations received, relating to Liberal/Progressive, Conservative  and Independent labels.  Liberal and Progressives were measured together and separately.  Based on the analysis concluded earlier this week, the results are projected to largely inversely mirror the results of 2008, where Obama won some 53% of the vote to McCain’s 46% with 1% other.  With the Independents splitting evenly or slightly in favor of the Republicans, the 2010 results would range from 53% to 56% Republicans to 44% to 47% for the Democrats.  Of course there are still six weeks before the election with game-altering ‘October Surprises’ a very real possibility.

Some seventy political buzzwords were tracked; the analysis was concluded on September 22, 2010.

The Top Political Buzzwords Six Weeks Out include:

1.  Narrative  – Idea of the narrative is a strong No. 1

2.  Lower Taxes – 600% higher than Raise Taxes (No. 10)

3.  Obama Muslim Connection - Two weeks before 2008 Election it was No . 6

4.  Conservatives – Stand at 43% of sample citations

5.  Climate Change – Always one of Top 5

6.  Liberal - Liberal/Progressives stand at 33% of Citations

7.  Recession (linked to Obama) – Over 4x the number that link to GWB (No.20)

8.  Hillary Clinton – Hillary Ascendant

9.  Tea Partiers – Very strong for a recent phenomenon

10. Obama Aloof, detached, Professorial – Reached peak in reaction to his handling the Gulf Oil Spill

11. Raise Taxes – Only 16% of lower taxes (No. 2)

12. Progressive – 74% of Liberal citations; Liberal/Progressives stand at 33% of Citations

13. Deficit Spending – Close to Out-of-Control Spending (No.15)

14. Independents – Independents stand at 20% of citations

15. Out-of-control Spending — Spending is widely viewed as out-of-control

16. Sarah Palin – Apparently, opposition only makes her stronger

17. Healthcare Mandate – Nearly triple the concern for HC Reform (No. 21)

18. Change you can believe in – Not so much, these days

19. Iraq War – Far from top of Mind

20. Recession (linked to Bush) – Warning to Dems, this is fading from view

21. Healthcare reform – Comes in just a bit higher than the Gulf Oil Spill

22. BP Gulf Oil Spill —  The BP SpillCam was the No. 1 Television Word (Teleword) of the Year

23. Anti-incumbent — It’s not just a matter of anger; lower than pundits have it

24.  Obama “oil spill” response — Major factor in negativity of overall narrative

25. Al Qaeda – Low ranking reflected by several polls, also

26. George Bush — Not much value in running a ‘Not Bush’ Campaign

27.  Wall Street Bailout – Bush, Bailout, Pelosi and Limbaugh, Cheney (and Reid) line up closely

28.  Grand Zero Mosque – More than 110 times the number of citations for 51 Park Place

29. Nancy Pelosi — Off the radar nowadays

30. Rush Limbaugh – Interesting pairing at Nos, 29 and 30, no?

Other highlights include:

· Afghanistan stands at No. 37

· Obama is now linked to Katrina more often than Bush

· Transparency now stands at No. 43

· Birther seems to receive much more media than deserved (No. 49)

· Sarah Palin’s malapropism Refudiate is No. 55

· Shovel Ready is down to No. 64.

Top Political Buzzwords of Past Elections

  • The Top Political Buzzwords of the 2008 Elections included: Change, Climate Change, the price of Gasoline, Recession, Experience, and Obama as a Muslim
  • The Top Political Buzzwords for the 2006 Midterm Elections included: Throes, Quagmire, Credibility, Global Warming, and Insurgency
  • The Top Political Buzzwords from the 2004 Elections included: Swift Boats, Flip Flop, Quagmire, Fahrenheit 911, Misleader, and Liar!

About Narrative Tracker

The Narrative Tracker is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter). In addition to the NTI, the NarrativeTracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the narratives being tracked.

NTI by its very nature is non-biased. When we take a statistical snapshot there is no adjustment for ‘underrepresented’ groups, there are no assumptions about probability of turnout, the proportions of newly registered voters, traditional models, or expanded modularity’s. In other words, it is what it is.



‘Refudiate’: Why Sarah Palin’s Twitter flub may outlast her

By John Austin | Fort Worth Star-Telegram

Pundits jumped on Sarah Palin when she recently tweeted that people should “refudiate” plans for a New York City mosque near Ground Zero.

“Ground Zero Mosque supporters: doesn’t it stab you in the heart, as it does ours throughout the heartland? Peaceful Muslims, pls refudiate,” Palin tweeted.

The tweet was quickly deleted, and refute replaced refudiate, but the clips of Palin using the word on Sean Hannity’s Fox News show have not gone away. Nor has the flap over how the former governor and vice presidential candidate let her linguistic slip show.

Still, while Palin is no Shakespeare — a famous coiner of words — it may be wrong to misunderestimate refudiate too quickly.

“In English, the tradition is words bubble up from the people,” said Paul J.J. Payack, president of the Global Language Monitor in Austin. “If it’s used, it’s accepted as a word.”

George W. Bush’s notorious use of misunderestimate is a good example of how what’s called a portmanteau word can find acceptance.

Like an old-fashioned portmanteau traveling case that opens into two compartments like a book, portmanteau words such as refudiate combine two other words in form and meaning.  [Read More.]



“Refudiating” Word Games: What would Edwin Newman Think?

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What would have the late newsman and grammar guru Edwin Newman thought about airwaves and cyberspace filled with “refudiate” and “guido?”

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By JERE HESTERSep 16, 2010
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It’s hard to refudiate that we lost one of our great TV journalists and guardians of the language with the recent death of NBC’s Edwin Newman.

In fact, it’s impossible to refudiate – because “refudiate” isn’t a word.

We imagine that Newman, who displayed a strong sense of humor in his TV commentaries, writings and appearances on David Letterman’s old morning show and “Saturday Night Live,” might have gotten a rueful chuckle out of Sarah Palin’s tweeted mash-up of “refute” and “repudiate.”

Newman, whose death at age 91 was reported Wednesday, famously asked in “Strictly Speaking,” his 1974 bestseller on the state of language, “Will America be the death of English?”

GLM Comment:  In fact the exact opposite has occurred — American English has spurred the English to a new level, from Old English, to Middle English, to Modern English to what might be deemed, in contemporary fashion, English 2.0.

Recent evidence doesn’t bode well for the mother tongue. The folks at Merriam-Webster this month named “refudiate” the Word of the Summer – and reported that the non-word spurred many searches on its online dictionary.

Meanwhile, The Global Language Monitor last week released its annual list of the popular “telewords” (which isn’t really a word itself). Placing No. 3 on the group’s “Top Words from Television” list for the 2009-2010 TV season was “guido.”

That anti-Italian slur became a catchword, thanks to the cast of “Jersey Shore” – a place, at least on MTV, where young people foolishly acting out stereotypes are celebrated and rewarded. (In other signs of the times, The Monitor’s top two entries were “BP Spillcam” and “dysfunctional.”) [Read More.]



Politics Now Driven by Competing Narratives

Clarence Page’s (Chicago Tribune, contributor to PBS News Hour, etc.)  take on this new phenomenon.

GLM Comment:  The Global Language Monitor has been tracking political buzzwords since 2003.  See

our latest news on Political Narratives at our NarrativeTracker pages.

With less than two months to go until the November midterm elections, a clear winner is beginning to emerge in the race to declare the year’s biggest political buzzword.

Hey, buzzwords matter. Who could forget — no matter how much we might like to – such hits from years past as “chad,” “Swift Boat” and “lipstick” as it might be smeared on a pig or a pitbull?

On Tuesday, the website Global Language Monitor, based in Austin, which has been monitoring words on thousands of news, blogs and social network sites since 2003, announced the No. 1 political buzzword so far this year – beating out “climate change,” “Obama Muslim,” “lower taxes” and even “tea partiers” – is (drum roll please) “the narrative.”

The Narrative? “It’s been running strong since last spring,” GLM President Paul J.J. Payack told me in a telephone interview.

That confirmed my suspicion. I don’t even have a computerized algorithm like Payack does, but I, too, had begun to notice in my fanatical surfing of political media that the word “narrative” was popping up with increasing frequency.

For example, Steve and Cokie Roberts observed in a recent column, “For a growing number of Americans, President Barack Obama’s narrative no longer defines who he is.”

Columnist Maureen Dowd similarly wondered back in June how such a gifted storyteller as Obama could “lose control of his own narrative.”

E.J. Dionne, writing in The New Republic, notes Obama has decided to “confront a deeply embedded media narrative that sees a Republican triumph as all but inevitable.”

In fact, “narrative” was popping up so much in reference to Obama as he grappled with crises like the Gulf oil spill that a Washington Post reporter was inspired to lead one feature with, “Sing to me of the Obama narrative, Muse.”  [Read More.]



Top TeleWords of the 2009/2010 Season

BP SpillCam, Dysfunctional Families,

and All-things Jersey

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Seventh Annual Analysis by the Global Language Monitor

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Austin, Texas, USA. September 10, 2010. The Global Language Monitor today announced that the BP Spillcam has topped dysfunctional, Guido, realityand nice as the Top Words from Television for the 2009-2010 season. Rounding out the Top Ten were rude, “drama at 10:00,” ‘Chicago-style politics,’ cross-over, and ambush marketing. The awards are annually announced at the beginning of the Fall television season in the US.  This is the seventh annual analysis by Austin-based GLM.

“The Top TeleWords of 2010 encompassed an unintended ‘up-close-and-personal’ view to an unparalleled natural disaster, resonating sitcoms detailing the contradictions, foibles (and joys) of  post-Modern life, a Super Bowl victory for the still recovering city of New Orleans, and more Guidos and Guidettes and one might encounter in a lifetime.” said Paul JJ Payack, President and Chief Word Analyst of GLM.

The Top Telewords of the 2010 season with commentary follow:

1. BP Spillcam — Provocative, engaging, riveting television delivered to all three screens (and possibly the worst PR nightmare of all time).

2. Dysfunctional – Modern Family: Would you expect otherwise from a series that sprang from the mind of Rev. Jim Ignatowski (Christopher Lloyd)?

3. Guido — Jersey Shore elevates Guidos and Guidettes into the mainstream; but one of several reality shows feeding viewers interest in all-things Jersey.

4. Reality – When Webster defined reality as ‘truth or fact, not merely a matter of amusement,’ he was obviously unaware of reality TV.

5. Nice – The word ‘nice’ is associated with Betty White over 1.1 million times on Goggle. Nice and vicious, dear.

6. Rude — Simon Cowell departs American Idol after a seven-year run; even the Queen has referred to Cowell as ‘caustic’.

7. “Drama at 10:00” – As Jay Leno said of the Late Night kerfuffle with Conan O’Brien, NBC ‘wanted it and they got it’.

8. Chicago-style politics – No we are not talking about Rahm Emanuel and the White House but rather The Good Wife.

9. Cross-over (as in crossover hit) – Nineteen-time Emmy nominee Glee’s cast album rocketed to No. 1 on the Billboard Chart.

10. Ambush Marketing – As advertisers begin to balk at the price of Olympic sponsorships, some are to ‘ambush marketing’ as was widely demonstrated during the Vancouver Winter Games.

11. Bressus: Fan-bestowed nickname for New Orleans Saints Super Bowl winning-quarterback’s nickname — the most watched Super bowl in years.

12. Asperger’s Disease – Temple Grandin’s lesser-known challenge in the eponymously titled biopic from HBO.

13. Lady Gaga –Stephani Germanotta is visible everywhere on global television over the course of the season.

14. The Pacific (War) — Most older folks are surprised to learn that the Pacific War was a different conflict than WWII.

 

The Top Telewords of previous years:

2009 – ObamaVision — All Obama, all the time, everywhere, followed by Financial Meltdown and the death of Michael Jackson.

2008: Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.

2007: “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.

2006: ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.

2005: ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.

2004: “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.



Obama Turns Page on His Winning Rhetorical Style — and the Iraq War

Analysis of Obama’s ‘Turn the Page’ Oval Office address

AUSTIN, TX, September 7, 2010 – President Barack Obama, in his second Oval Office address announced the “American combat mission in Iraq has ended [and] Operation Iraqi Freedom is over”.    The seventeen-minute long speech, Obama acknowledged President George W. Bush, but neither thanked him for his role as former Commander-in-Chief nor credited him with the ‘Surge,’ other than as a reference to the current operations in Afghanistan.  The Surge, the change in military tactics during the height of the conflict, is widely credited with changing the course of the war.  The analysis was performed by the Global Language Monitor.  GLM has been analyzing presidential speeches since the turn of the century.

Not surprisingly, the President’s tone was sober, direct, and matter of fact, even workmanlike.  There were small rhetorical flourishes, such as referring to “our troops are the steel in our ship of state”.  He clearly proclaimed his devotion and admiration for the troops at the same time distancing himself from the war, its causes and execution. His emphasis was on ‘Turning the page’.

His address contained about half the number of passive constructions (7% vs. 13%) as his previous Oval Office address in June.  His sentences were some 5% shorter while the length of his paragraphs increased some 20%, which allowed him to more fully express his thinking.

When compared to other presidents’ addresses over the last several decades, this speech compared most closely from a ‘hearability’ or ‘readability’ point of view to President Reagan’s “Tear Down this Wall” speech;  however, rhetorically this was not the case.

As for grade-level (using the standard Flesch-Kincaid metrics), this speech was on with Obama’s more recent efforts (between ninth and tenth grades).  As noted previously, Obama has moved away from the rhetorical style of his most widely praised oratorical efforts, the ‘Yes We Can’ victory speech in Grant Park and his 2004 Democratic Convention effort in Boston).  (The actual numbers are 9.5 and 7.4 and 8.3 respectively.)  In doing so, he seems to have abandoned his earlier formula that resulted in the direct emotional impact of his campaign oratory.

[Note:  this article clocked in at a 12.3 grade reading level.]

In May 2003, President Bush gave his now infamous ‘Mission Accomplished’ speech declaring an ‘End To Major Combat In Iraq’.  However, during the speech, he never actually uttered ‘Mission Accomplished’.  Those words were on the ship returning to the San Diego Naval Base, as is the tradition, from overseas duty.   Fortunately for President Obama, his backdrop was the Oval Office and pictures of his wife and family.



Not a Recession but a Global Economic Restructuring …

Summary:  What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level.  (This article, which appeared in a slightly differing form earlier this year, is written by Paul JJ Payack and Edward ML Peters.)

Austin, Texas, September 7, 2010 — Originally alluded to as a ‘Financial Tsunami’ or ‘Financial Meltdown,’ the major global media continue to call our current economic condition  ‘The Great Recession’.  In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as ‘The Depression’ in the same way that many still refer to World War II as ‘The War’.  But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called ‘Great Recession’.

The difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis of the past — but rather a crisis of another sort.

In On War, one of the most influential books on military strategy of all time, the Prussian career soldier Carl von Clausewitz (1780 – 1831) stated one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’ and by other rules than those of the political and financial norm of the recent past.

We believe that the reason the “Great Recession” label doesn’t fit now is because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out ‘by other means’ and by other rules than those of the political and financial norm of the recent past.

This fact is entrapping two US presidents, from radically diverging political viewpoints, in the same dilemma:  describing an economic phenomenon, that doesn’t play by the old rules.  Therefore the difficulty experienced by President Bush as he struggled to describe how the US economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse.  Now we have President Obama, attempting to describe how the US economy is emerging out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.

The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.

If you carefully disassemble the events of the last decade or two, one can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (Energy) and South and East Asia (manufactured good and services), and the substantial transfer of political power and influence that  inevitably follows.

It currently appears that the Western Powers most affected by these transfers cannot adequately understand, or even explain, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history.  In fact the larger realities are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that is out of their grasp and control.

The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.

And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed.  This is especially so as they watch helplessly as the new global reality and re-alignments unfold.

In conclusion, it can be argued that the difficulty in naming the current economic crisis is the fact that is not an economic crisis at all but rather a transformational event involving the global transfer of wealth, power and influence, the destruction of entire industries along with the associated collateral (or human) damage.

[Read More.]



Evacuee, Apocalypse & Hiroshima: Katrina Continues to Impact Language

Katrina Continues to Impact Language, Media and Politics

 

AUSTIN, Texas.   (August 30, 2010) – Katrina had a deep and lasting impact on how America looks at catastrophes and crises in the early 21st century.  And Katrina’s influence is becoming all the more pervasive as the effects of the crisis linger and the reality of the magnitude of the destruction continues to come to light.  An exclusive analysis by the Global Language Monitor (GLM) using it analytical resources, underscores how some five years after the event, Katrina continues to have an out-sized impact on our cultural landscape.  Last year, GLM ranked the Top Stories in the Global Media during the first decade of the 21st century.  Katrina ranked No. 8.

Background:  It is often said that the war in Viet Nam was the first war to be broadcast directly into American living rooms (back when people still gathered for dinner together and watched network news broadcasts).  We watched in horror at the mass destruction of the Towers falling a quarter of a century later, many of us on our computer screens.  But it was the unfolding of the inundation of New Orleans after the levees gave way that provided us with any number of up-close-and personal tragedies that would unfold (and float) before our disbelieving eyes.

Among the most prominent example of Katrina’s continuing cultural impact include:

  1. Refugee vs. Evacuee – At the time GLM’s analysis found that the term for the displaced, refugees, appeared 5 times more frequently in the global media than the more neutral, evacuees.  At the term, refugee was cited as racially insensitive.  Never endorsed by the AP Stylebook, currently the word refugee is used in the media some fifty times more than evacuee.
  2. “Heckova job, Brownie!” – GLM named this paraphrase of President Bush’s actual remark, “Brownie, you’re doing a heckuva job” as the most memorable phrase of 2005.  The phrase, according to a Reuter’s report at the time, “became a national punch line for countless jokes and pointed comments about the administration’s handling of the Hurricane Katrina disaster”.  Even now variations of the phrase are used to criticize less-than-stellar efforts, such as when New York Times columnist Maureen Dowd wrote, “Heck of a job, Barry” (her nickname for President Obama) in her Dec. 29th, 2009 column.
  3. Apocalyptic Imagery — The Southeast Asia Tsunami that killed over 200,000 people occurred nine months before Katrina, so audiences were somewhat familiar with horrific images of exotic locales as scenes of mass destruction.  However, the thought of the devastation unfolding in a major, revered US city, with the world watching the only remaining superpower, apparently unable to mobilize the necessary resources to stop the ongoing destruction and loss of life proved more than the press could handle.  Immediately, the global press echoed with apocalyptic imagery.  The Times in London led with: “Devastation that could send an area the size of England back to the Stone Age” and continued describing “a paranoid post-apocalyptic landscape … where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone.”
  4. The Hiroshima Analogy – Katrina hit landfall shortly after the 60th anniversary of the atomic bombing of Hiroshima.   AP cited Mississippi governor Haley Barbour “Struggling with what he calls Hurricane Katrina’s nuclear destruction … [showing] the emotional strain of leading a state through a disaster of biblical proportions”.  However, the analogy continues to be used in light of the lingering effects of a drawn-out and, some would argue, less-than-successful recovery effort.  There are still 55,000 uninhabitable buildings half of which the new mayor has pledged to remove by 2014; many still lack essential services; the levees remain in questionable condition, and most importantly, some 20-to-25% of the population has failed to return.

5.  Storm and Scientific Terminology — The public has a much better understanding of the specific terminology surrounding hurricanes and tropical storms.  This would include:

  • Saffir-Simpson Scale, which predicts the destructive power of a hurricane,
  • Category or Hurricane Scale that measures the strength of a hurricane’s strength, from low to high (1 to 5).  Katrina peaked at Category 5 but at landfall fell to Category 3.
  • Storm Surge, the wall of water pushed in from of a hurricane.  Katrina’s was about 30 feet, the highest on record.
  • Levee, the massive, supposedly impermeable earthen walls, meant to hold back storm surges.  New Orleans has some 350 miles of levees.  An unfortunate fact about levees, once they let water in, they can actually prevent it from going out.
  • Naming System for Hurricanes, which has been in place for some fifty years.   They names are alphabetically sorted, alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.  Katrina was obviously retired.

6.  The name Katrina, according to the Social Security Administration, has fallen sharply in popularity.  In 2004 Katrina was the 274th most popular names for girls born in the US; in 2009 it ranked at 815.

For historical coverage of Hurricane Katrina from the Global Language Monitor, go here.



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