ObamaVision Top Television Word of 2009

The Death of Michael Jackson, the emergence of Susan Boyle and the rise of Hulu.com follow.

The Sixth Annual Analysis by the Global Language Monitor

Austin, Texas, USA. September 24, 2009. The Global Language Monitor today announced that ObamaVision topped the global Financial Meltdown as the most profound influences on the English Language from Television in 2009. These were followed by the death of Michael Jackson, the emergence of Susan Boyle and the rise of Hulu.com. Rounding out the Top Ten were Vampires, Dar Dour, the Wizards of Waverly Place, the phrase, ‘And that’s the way it is,’ and Jiggle. This was the Sixth Annual Analysis by the Global Language Monitor.

“The three screens in the post-Modern home became even more apparent during this television season, with viewers moving seamlessly among their flat screen TV, their laptop, and their 3G phone,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “This year was dominated by the advent of ObamaVision, to the newest reality show: the Global Financial Meltdown. And then Michael Jackson’s death commandeers the worldwide airways for weeks on end.”

The Top Telewords of the 2009 season with commentary follow:

  1. ObamaVision — From the primaries to the election to the Inauguration to the middle school classroom: all Obama, all the time, everywhere.
  2. Financial Meltdown – The most authentic of all reality shows. National economies on the brink! The Bailout! The Bonuses! What surprises can we expect from Season II?
  3. Michael Jackson – The biggest TV funeral in history. What’s the King of Pop’s next act?
  4. Susan Boyle – Britain’s surprise spinster singing sensation demonstrated the power of the ‘third screen’.
  5. Hulu.com – For the first time, GLM is recognizing a website (the much hailed second screen) for broadcasting made-for-television shows over the internet.
  6. Vampires – All over the tube: ever chaste (with human girls); ever so exotic and popular.
  7. Dar Dour — The Iraqi TV show that spoofs the futility (and humor) found in the pitfalls (and pratfalls) in the attempt to lead an ordinary life.
  8. Wizards (from the Wizards of Waverly Place) – Wizards that need a bit of science to maintain their powers.
  9. “And that’s the way it is” – Walter Cronkite’s shadow over television news spans the decades.
  10. Jiggle – Before HBO, ABC introduced ‘jiggle’ with Farah Fawcett as one of the main contributors to the concept.

The Top Telewords of previous years were:

2008: Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.

2007: “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.

2006: ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.

2005: ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.

2004: “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.


ObamaVision Tops Financial Meltdown as Top TV Word of 2009

The Death of Michael Jackson, the emergence of Susan Boyle and the rise of Hulu.com follow.

The Sixth Annual Analysis by the Global Language Monitor

Austin, Texas, USA. September 24, 2009. The Global Language Monitor today announced that ObamaVision topped the global Financial Meltdown as the most profound influences on the English Language from Television in 2009. These were followed by the death of Michael Jackson, the emergence of Susan Boyle and the rise of Hulu.com. Rounding out the Top Ten were Vampires, Dar Dour, the Wizards of Waverly Place, the phrase, ‘And that’s the way it is,’ and Jiggle. This was the Sixth Annual Analysis by the Global Language Monitor.

“The three screens in the post-Modern home became even more apparent during this television season, with viewers moving seamlessly among their flat screen TV, their laptop, and their 3G phone,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “This year was dominated by the advent of ObamaVision, to the newest reality show: the Global Financial Meltdown. And then Michael Jackson’s death commandeers the worldwide airways for weeks on end.”

The Top Telewords of the 2009 season with commentary follow:

  1. ObamaVision — From the primaries to the election to the Inauguration to the middle school classroom: all Obama, all the time, everywhere.
  2. Financial Meltdown – The most authentic of all reality shows. National economies on the brink! The Bailout! The Bonuses! What surprises can we expect from Season II?
  3. Michael Jackson – The biggest TV funeral in history. What’s the King of Pop’s next act?
  4. Susan Boyle – Britain’s surprise spinster singing sensation demonstrated the power of the ‘third screen’.
  5. Hulu.com – For the first time, GLM is recognizing a website (the much hailed second screen) for broadcasting made-for-television shows over the internet.
  6. Vampires – All over the tube: ever chaste (with human girls); ever so exotic and popular.
  7. Dar Dour — The Iraqi TV show that spoofs the futility (and humor) found in the pitfalls (and pratfalls) in the attempt to lead an ordinary life.
  8. Wizards (from the Wizards of Waverly Place) – Wizards that need a bit of science to maintain their powers.
  9. “And that’s the way it is” – Walter Cronkite’s shadow over television news spans the decades.
  10. Jiggle – Before HBO, ABC introduced ‘jiggle’ with Farah Fawcett as one of the main contributors to the concept.

The Top Telewords of previous years were:

2008: Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.

2007: “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.

2006: ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.

2005: ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.

2004: “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.


Textbook Obama

Political Buzzwords Track Trajectory of Obama Presidency

Bailout, Climate Change, Birther, Healthcare Reform & Liberal at top

Obamamania and Politics of Change tumble as does Bush (as a Bogeyman)

Austin, Texas September 11, 2009 (Updated) – ‘Bailout’, ‘Climate Change’, ‘Birther’, ‘Health Care Reform’ and ‘Liberal’ were named the top political buzzwords since the Obama Inaugural. Rounding out the top ten were ‘recession’ (up some 1000% when linked to Obama), ‘Sarah Palin,’ the phrase ‘change you can believe in’ (down some 600% since the Inauguration), ‘AIG bonuses,’ and ‘Sotomayor,’ the new Supreme Court justice.  Perhaps, even more striking is the manner in which signature buzzwords such as ‘Politics of change’ (No. 37) and ‘Obamanania’ (No. 38) have tumbled.  Another finding:  the tactic of painting ‘Bush’ (No. 23) and, even, Cheney (No.28) as bogeymen is rapidly losing it effectiveness.

For the study, GLM used it proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the blogosphere and social media as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity. The final list contains 40 words and phrases (see below).

“The top political buzzwords used since the Obama Inaugural show the sharp trajectory of his presidency,’ said Paul JJ Payack, president and chief word analyst of The Global Language Monitor. “Our analysis differs from polls in that it is not what people say they think about various topics, but rather is a measurement of what words are actually being used and in which context.”

The Top Political Buzzwords since the Inaugural listes with rank and commentary follow.

Top Political Buzzwords September 1, 2009 Comment

Rank
1. Wall Street Bailout: Still resonates at very high score, no shrinkage
2. Climate Change Remains:  One of the Top 3 — for several years
3. Birther: Whatever it means, the issue looms large
4. Health Care Reform:  Health Care Reform comes in at a strong No. 4
5. Liberal:  This is not always a positive statement
6. Recession (linked to Obama):  Obama’s link to recession up 1000% since inauguration
7. Sarah Palin:  Fierce opposition to her, apparently adds to her allure
8. Change you can believe in:  Down almost 60% from January peak
9. AIG (Post-bailout Bonuses):  Bonuses after the Bailout still loom large in public mind
10. Sotomayor:  Wise Latina gets more news than Iraq War
11. Iraq War:  Fading from the public mind as Afghanistan advances
12. Socialism (linked with Obama):  Painting Obama as a Socialist apparently working
13. Outrage (Linked with Obama & AIG:  Outrage at AIG now linked to Obama administration
14. Public Option in HealthCare:  Public Option still center of debate
15. Stimulus Package:  Stimulus package still object of controversy
16. MObama (the Fashion Icon):  Michelle Obama image as global fashion icon rising rapidly
17. Beer Summit with Gates & Cambridge Police: Beer Summit resonates with all things ‘racial’
18. Middle-class taxes:  Concern is up about 170% since Inaugural
19. Current crisis as Depression:  Citations down some 50% since January
20. Transparency:  Idea of Transparency shrinking from view (down 30%)
21. Obama as a compromiser:  Continues to gain traction
22. Rush Limbaugh:  Rush bests the former president by only 5%
23. George Bush:  Warning to Dems:  Bush as Bogey man fading from view
24. Single Payer:  Healthcare solution view as government intervention; Up over 800% since Obama took office
25. Death Panel:  Up some 1500%, ranking only slightly ahead of Al Qaeda
26. Al qaeda:  Still lurking in the public mind
27. Town Hall Meetings:  Not to be easily dismissed
28. Dick Cheney:  Former No. 2,  now No. 28
29. Shovel Ready:  Where are all the ‘shovel-ready’ jobs?
30. Global Financial Restructuring:  This may take years to run its course
31. Iran election:  On the periphery of American consciousness
32. Wise Latina:  Short-term news bite, no lasting value
33. Financial meltdown:  Down 85% since January as he the new reality sets in
34. Worst Recession:  Not depression, but something different than a recession
35. Afghanistan:  Troop build-up mostly a Beltway discussion
36. Wee weeing:  According to Obama, Washington in late summer
37. Politics of change:  Biz as usual sends this plummeting 60% from Inaugural
38. Obamamania:  Yesterday’s news; down over 80% from Inaugural
39. Politics of fear:  Within 1/2 of 1% of Obamamania
40. Nuclear Iran   Drifting in and out of public consciousness

What’s the advantage of the PQI over the Polls?

The PQI is, perhaps, the ultimate ‘It is what it is’ measurement of consumer (and in this case Political) sentiment.

The PQI simply measures the occurrence of certain words or phrases in the print and electronic media (traditional or otherwise), on the Internet, and across the Blogosphere and social media, as well as accessing proprietary databases. It is by its very nature non-biased. When we take a statistical snapshot for the PQI there is no adjustment for ‘underrepresented’ groups, there are no assumptions about probability of turnout, the proportions of newly registered voters, traditional models, or expanded modularities. Rather, we take our measurements, check for the rate of positive or negative change in the appearance of a searched word or phrase (what we call velocity and momentum) and publish our results.


Words: Despair and Fear Drowning Out Hope in Global Media

Comparison of 90-days since Obama election to 9/11 and Start of Iraq War

Austin, TX February 10, 2009 – The Global Language Monitor has found that words of despair and fear relating to the global economic meltdown are drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008.

With thousands of global headlines centering on the deteriorating global economy followed by news of the human toll of people driven to despair and committing acts of desperation, GLM undertook an analysis of the language used in the global print and electronic media since the US presidential election.  GLM then compared their frequency of use to the ninety days following the 9/11 Terrorists attacks on New York and Washington in 2001 and the 90-day period following the outbreak of the Iraq War in 2003.  The representative fear-related words chosen:  Fear, Despair, Abandoned, Desperate/Desperation.

The analysis found that these words were used in the last ninety days with 18-23% more frequency since the historic Obama election than when compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003.  The one exception was that of the word fear, itself, though its use in relation to the economic meltdown was still some 85% of its use in the case of 9/11 and the Iraq War.

“The results are striking, especially, in contrast to the immense outpouring of global goodwill in response to the inauguration of Barack Omama, since the survey included the ten days immediately following Obama’s swearing in,” ” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.

The specific breakdown of the keywords (and related variations) follows:

1. Abandoned — Abandoned appeared some 23% more frequently

2. Despair — Despair appeared some 18% more frequently

3. Desperation – Desperation appeared some 18% more frequently

4. Fear – Fear appeared some 85% of the frequency

Media and Analysts:  Call for Graphics


Political buzzwords track Obama Presidency

Top political buzzwords track trajectory of Obama Presidency

.

‘Bailout’, ‘Climate Change’, ‘Birther’, ‘Health Care Reform’ and ‘Liberal’ top analysis

.

‘Obamamania’ and ‘Politics of change’ tumble as does ‘Bush’ (as a bogeyman)

.

Austin, Texas September 7, 2009 – ‘Bailout’, ‘Climate Change’, ‘Birther’, ‘Health Care Reform’ and ‘Liberal’ were named the top political buzzwords since the Obama Inaugural by The Global Language Monitor. Rounding out the top ten were ‘recession’ (up some 1000% when linked to Obama), ‘Sarah Palin,’ the phrase ‘change you can believe in’ (down some 600% since the Inauguration), ‘AIG bonuses,’ and ‘Sotomayor,’ the new Supreme Court justice. Perhaps, even more striking is the manner in which signature buzzwords such as ‘Politics of change’ (No. 37) and ‘Obamanania’ (No. 38) have tumbled. Another finding: the tactic of painting ‘Bush’ (No. 23) and, even, Cheney (No.28) as bogeymen is rapidly losing it effectiveness.

For the study, GLM used it proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the blogosphere and social media as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity. The final list contains 40 words and phrases (see below).

“The top political buzzwords used since the Obama Inaugural show the sharp trajectory of his presidency,’ said Paul JJ Payack, president and chief word analyst of The Global Language Monitor. “Our analysis differs from polls in that it is not what people say they think about various topics, but rather is a measurement of what words are actually being used and in which context.”

The Top Political Buzzwords since the Inaugural listes with rank and commentary follow.

Top Political Buzzwords September 1, 2009 Comment

Rank

1. Wall Street Bailout: Still resonates at very high score, no shrinkage

2. Climate Change Remains: One of the Top 3 — for several years

3. Birther: Whatever it means, the issue looms large

4. Health Care Reform: Health Care Reform comes in at a strong No. 4

5. Liberal: This is not always a positive statement

6. Recession (linked to Obama): Obama’s link to recession up 1000% since inauguration

7. Sarah Palin: Fierce opposition to her, apparently adds to her allure

8. Change you can believe in: Down almost 60% from January peak

9. AIG (Post-bailout Bonuses): Bonuses after the Bailout still loom large in public mind

10. Sotomayor: Wise Latina gets more news than Iraq War

11. Iraq War: Fading from the public mind as Afghanistan advances

12. Socialism (linked with Obama): Painting Obama as a Socialist apparently working

13. Outrage (Linked with Obama & AIG: Outrage at AIG now linked to Obama administration

14. Public Option in HealthCare: Public Option still center of debate

15. Stimulus Package: Stimulus package still object of controversy

16. MObama (the Fashion Icon): Michelle Obama image as global fashion icon rising rapidly

17. Beer Summit with Gates & Cambridge Police: Beer Summit resonates with all things ‘racial’

18. Middle-class taxes: Concern is up about 170% since Inaugural

19. Current crisis as Depression: Citations down some 50% since January

20. Transparency: Idea of Transparency shrinking from view (down 30%)

21. Obama as a compromiser: Continues to gain traction

22. Rush Limbaugh: Rush bests the former president by only 5%

23. George Bush: Warning to Dems: Bush as Bogey man fading from view

24. Single Payer: Healthcare solution view as government intervention; Up over 800% since Obama took office

25. Death Panel: Up some 1500%, ranking only slightly ahead of Al Qaeda

26. Al qaeda: Still lurking in the public mind

27. Town Hall Meetings: Not to be easily dismissed

28. Dick Cheney: Former No. 2, now No. 28

29. Shovel Ready: Where are all the ‘shovel-ready’ jobs?

30. Global Financial Restructuring: This may take years to run its course

31. Iran election: On the periphery of American consciousness

32. Wise Latina: Short-term news bite, no lasting value

33. Financial meltdown: Down 85% since January as he the new reality sets in

34. Worst Recession: Not depression, but something different than a recession

35. Afghanistan: Troop build-up mostly a Beltway discussion

36. Wee weeing: According to Obama, Washington in late summer

37. Politics of change: Biz as usual sends this plummeting 60% from Inaugural

38. Obamamania: Yesterday’s news; down over 80% from Inaugural

39. Politics of fear: Within 1/2 of 1% of Obamamania

40. Nuclear Iran Drifting in and out of public consciousness

What’s the advantage of the PQI over the Polls?

The PQI is, perhaps, the ultimate ‘It is what it is’ measurement of consumer (and in this case Political) sentiment.

The PQI simply measures the occurrence of certain words or phrases in the print and electronic media (traditional or otherwise), on the Internet, and across the Blogosphere and social media, as well as accessing proprietary databases. It is by its very nature non-biased. When we take a statistical snapshot for the PQI there is no adjustment for ‘underrepresented’ groups, there are no assumptions about probability of turnout, the proportions of newly registered voters, traditional models, or expanded modularities. Rather, we take our measurements, check for the rate of positive or negative change in the appearance of a searched word or phrase (what we call velocity and momentum) and publish our results.


Obama’s Acceptance Speech at 9th Grade Level

 

Barak Obama\'s Acceptance Speech Delivered at 9th Grade Level

 

Delivered in more accessible language than past efforts


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