TrendTopper MediaBuzz Enhances College Reputation

TrendTopper enhances college reputation by distinguishing ‘brand’ among peers

Helps to slow or reverse enrolment decline

Austin, TX February 25, 2009 – The Global Language Monitor today announced TrendTopper MediaBuzz Reputation Management (TMRM) solution for higher education. Using TrendTopper, colleges and universities can enhance their standings among peers by assessing their strengths and weaknesses in any number of areas. TrendTopper measures what is important to colleges’ and their various constituencies on the Internet, in social media, the blogosphere, as well as the global print and electronic media. TrendTopper can help colleges and universities distinguish themselves among peers – as well as helping ensure that key messages are getting though the clutter.

“At a time when a few students more or less can change an institution’s revenue stream from positive to negative, or mean an even bigger bite out of the endowment, brand equity moves from an interesting concept to an imperative,” said Paul JJ Payack, president of TrendTopper Technologies. “Movement within a Peer Group, expanding an institution’s Peer Group, or, even, moving from one Peer Group to another can spell ultimate success, or failure, for that particular institution.”

Colleges and universities have one more element that is critical to their ultimate success — the fact that they are linked to other colleges by reputation (Peer Groups or Cohorts), which extend in many ways beyond and across conferences and leagues. These include geographic proximity, religious affiliation, similar test scores, political outlook, or long-time sports rivalries,

Institutions can use TrendTopper methodologies to determine strengths and weaknesses vs. their peer group or any other criteria they find relevant, answering questions, such as:

  • We have little knowledge of how we are perceived in Social Media. What we don’t know can’t be shaped. Can you help us there?
  • How is our institution perceived by the public at large? We have a strong reputation among high school guidance counselors and peer assessments, but parents (and students) want to know about potential employers?
  • We are known for our excellent liberal arts programs, but we feel our information technology offering lags in recognition. Our competitors annually enroll about 20% more students for what we see an equal (or even lesser) curriculum. What can we do?
  • We know that we receive a large share of voice with our monthly survey from the econ department, what can we do to replicate this success?
  • We don’t have a football [or lacrosse or dance or bioengineering] program. Everyone else in our peer group has one. Does it make a difference?
  • Most students now go first to Wikipedia to find an answer. This applies Colleges and Universities, as well. We don’t agree with our Wikipedia assessment. What do we do here?

College and University Rankings

Global Language Monitor’s TrendTopper College and University Internet Rankings is published twice a year, go here.

The TrendTopper MediaBuzz Rankings is a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.

TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.

Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.

For More Information about our reputation management services, please call 1.512.815.8836, or send email to pauljjpayack@gmail.com.

Top HollyWords of 2008

<img src=”http://tbn3.google.com/images?q=tbn:_HaTE6bSZjWugM:http://graphics8.nytimes.com/images/2007/11/06/magazine/11safire600.1.jpg” alt=”" />
<h3>‘Jai Ho!’ and ‘Slumdog’ top HollyWORDs of 2008</h3>
<h3>followed by ‘Hmong,’ ‘Nuke the Fridge’ and ‘Twinkie defense’</h3>
<h3></h3>
<p class=”MsoNormal”><span>6th Annual Survey by the Global Language Monitor</span></p>
<p class=”MsoNormal”><span> </span></p>
<p class=”MsoNormal”><span>Austin, TX. February 26, 2009.<span>  </span>‘Jai Ho!’ and ‘Slumdog’ from Slumdog Millionaire top the 2008 list of words from Hollywood that most influenced the English Language in 2008.<span>  </span>Closely following were ‘Hmong’ fromGran Torino, ‘Nuke the Fridge’ from Indiana Jones and the Crystal Skull and ‘Twinkie defense’ (which followed the events depicted in Milk).<span>  </span><span> </span>It was the first time that two words from the same movie were ranked in the Top Ten.<span>  </span>Rounding out the Top Ten were:<span>  </span>‘Djembe’ (The Visitor), “There are no coincidences” (Kung Fu Panda), ‘What doesn’t kill you makes you … stranger,” (The Dark Knight), Posthumous (The Wrestler), and Katrina from Benjamin Button.</span></p>
<p class=”MsoNormal”><span>“2008 was a remarkable year for words in films, with a Hindi phrase, the name of a Laotian tribe, a West African drum, and a modified quotation from Frederick Nietzsche all making the list,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.<span> </span></span></p>
<p class=”MsoNormal”><span>The Top Hollywords of the 2008 with commentary follow.</span></p>

<ol type=”1″>
<li class=”MsoNormal”><span><span>Jai Ho! (Slumdog Millionaire) – Literally ‘Let there be Victory’ in Hindi.</span></span></li>
<li class=”MsoNormal”><span>Slumdog (Slumdog Millionaire) – Definitely a politically incorrect term for young slum-dwellers in Bombay (Mumbai).</span></li>
<li class=”MsoNormal”><span>Nuke the Fridge (Indiana Jones and the ) – Indiana Jones surviving a nuclear blast in a lead-lined fridge is viewed as proof that the franchise has run its course (similar to Fonzi’s Jump the Shark episode on Happy Days).</span></li>
<li class=”MsoNormal”><span>Hmong (Gran Torino) – The name of the mountain-dwelling peoples of Laos who were US Allies in the Indochinese Wars of the 1960-70s.<span>  </span>Pronounced with a silent ‘h’:<span>  </span>mong.</span></li>
<li class=”MsoNormal”><span>Twinkie Defense (Milk) – The apocryphal outcome of the trial 1979 trial of Dan White, the former San Francisco Supervisor who killed both Harvey Milk and Mayor George Moscone.<span>  </span>The term was never actually used in the trial but was picked up in the media as a stand-in for ‘diminished capacity’.</span></li>
<li class=”MsoNormal”><span><span>Djembe (The Visitor) – West African percussion instrument that Tarek teaches Walter.</span></span></li>
<li class=”MsoNormal”><span><span>There are no coincidences (Kung Fu Panda) – Oogway’s solemn pronouncement to Master Shifu</span></span></li>
<li class=”MsoNormal”><span>What doesn’t kill you makes you … stranger (The Dark Knight) – The Joker’s twist on the famous Nietzsche epigram.</span></li>
<li class=”MsoNormal”><span>Posthumous (The Wrestler) – Yes, that really was Mickey Rourke as a Best Actor nominee, well after he had been pronounced dead many a time.</span></li>
<li class=”MsoNormal”><span><span>Katrina (Benjamin Button) – The ominous and pervasive threat of Katrina framing the movie demonstrates the depth to which the hurricane has penetrated the American subconscious.</span></span></li>
</ol>
<p class=”MsoNormal”><span> </span></p>
<p class=”MsoNormal”><span>Previous Top HollyWord Winners:</span></p>
<p class=”MsoNormal”><span>2007<span>     </span>“Call it, Friendo,” from “No Country for Old Men”</span></p>
<p class=”MsoNormal”><span>2006<span>     </span>“High Five!!! Its sexy time!’ from “Borat!”</span></p>
<p class=”MsoNormal”><span>2005<span>     </span>‘Brokeback’ from “Brokeback Mountain”</span></p>
<p class=”MsoNormal”><span>2004<span>     </span>“Pinot” from “Sideways”</span></p>
<p class=”MsoNormal”><span>2003<span>     </span>‘’Wardrobe malfunction” from Super Bowl XXXVIII</span></p>
<p class=”MsoNormal”><span>The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases.<span>  </span>The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.<span>  </span></span></p>

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TrendTopper enhances college reputation news

TrendTopper enhances college reputation

.

by distinguishing ‘brand’ among peers

 

 

Helps to slow or reverse enrolment decline

Austin, TX February 25, 2009 – The Global Language Monitor today announced TrendTopper MediaBuzz Reputation Management (TMRM) solution for higher education.  Using TrendTopper, colleges and universities can enhance their standings among peers by assessing their strengths and weaknesses in any number of areas.  TrendTopper measures what is important to colleges’ and their various constituencies on the Internet, in social media, the blogosphere, as well as the global print and electronic media.  TrendTopper can help colleges and universities distinguish themselves among peers – as well as helping ensure that key messages are getting though the clutter.  

“At a time when a few students more or less can change an institution’s revenue stream from positive to negative, or mean an even bigger bite out of the endowment, brand equity moves from an interesting concept to an imperative,” said Paul JJ Payack, president of TrendTopper Technologies. “Movement within a Peer Group, expanding an institution’s Peer Group, or, even, moving from one Peer Group to another can spell ultimate success, or failure, for that particular institution.”

Colleges and universities have one more element that is critical to their ultimate success — the fact that they are linked to other colleges by reputation (Peer Groups or Cohorts), which extend in many ways beyond and across conferences and leagues.  These include geographic proximity, religious affiliation, similar test scores, political outlook, or long-time sports rivalries,

Institutions can use TrendTopper methodologies to determine strengths and weaknesses vs. their peer group or any other criteria they find relevant, answering questions, such as:

       We have little knowledge of how we are perceived in Social Media. What we don’t know can’t be shaped. Can you help us there?

       How is our institution perceived by the public at large? We have a strong reputation among high school guidance counselors and peer assessments, but parents (and students) want to know about potential employers?

       We are known for our excellent liberal arts programs, but we feel our information technology offering lags in recognition. Our competitors annually enroll about 20% more students for what we see an equal (or even lesser) curriculum. What can we do?

       We know that we receive a large share of voice with our monthly survey from the econ department, what can we do to replicate this success?

       We don’t have a football [or lacrosse or dance or bioengineering] program. Everyone else in our peer group has one. Does it make a difference?

       Most students now go first to Wikipedia to find an answer. This applies Colleges and Universities, as well. We don’t agree with our Wikipedia assessment. What do we do here? 

 

College and University Rankings

Global Language Monitor’s TrendTopper College and University Internet Rankings is published twice a year.  The next Internet Rankings will be announced in April, 2009

The TrendTopper MediaBuzz Rankings is a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.

TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest. 

Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.  For more information, call 1.925.367.7557, email info@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.




 

Global Economic Restructuring


Name current crisis, ‘Global Economic Restructuring’

To more precisely describe current economic condition

To remove emotional freight from the debate

Austin, TX February 17, 2009 – Earlier this month we noted that words of despair and fear of the Global Economic Meltdown have been drowning out those of ‘Hope’ in the Global Media since Obama’s Election as President of the United States on November 4, 2008.The period of the analysis covered 90 days, ending February 3, 2009.

Since that time, the language describing the current financial situation from the administration, the congress and the pundits as reflected in the Global Media has become even more severe.Even a cursory review of the contemporary media bears this out.The favored descriptions include:

  • Catastrophe,
  • Depression, as in full-blown or impending
  • Disaster,
  • Collapse, asin Total
  • Meltdown,
  • Tsunami, as in Financial Tsunami,
  • Crisis,
  • Unprecedented, and
  • Panic, among others.

When describing the entire cycle — from years of deregulation to the housing bubble to the banking bailout and credit squeeze — the emerging consensus seems to be ‘financial meltdown’.Earlier, ‘financial tsunami,’ was favored by some because it aptly described the suddenness, the violence, and the unexpected nature of the potential ‘collapse’ of the global financial system.

However, thus far no description satisfies the two criteria that are called for here: 1) to adequately describe the enormity of the situation, and (2) to do so in an objective, non-emotional manner.

History, of course, will have the ultimate say in the matter.And History usually settles on the dispassionate.All the contemporary names for the conflict between the American North and the South in 1861-1865 yielded simply to the Civil War over time, Just as The Great War yielded to World War I, and subsequently, World War II.

GLM was founded, in part, to identify political buzzwords as ordinary words that become ‘loaded’ or fraught with emotional content far beyond the normal definition of the word.

In this case we also feel it incumbent to note that calling our current economic plight a Depression, certainly might be true – if after 12 years our unemployment rate hovers around 25%, some 10,000 banks have collapsed, and the Dow Jones suffers a 90% decline as was the case in the Great depression.

Also, there was a real question if Western Capitalism would survive at all.At that time Communism (and not garden-variety Socialism) and Fascism were considered to be in competition with free enterprise Capitalism, and the outcome was by no means settled.(Such was the nature of the ‘fear’ to which President Roosevelt referred.) This is certainly, not the case today, where the global consensus overwhelmingly favors free enterprise, in its various shapes and forms, to be the key to long-lasting global prosperity.

Therefore, GLM is suggesting that the current crisis be labeled, simply, the Global Economic Restructuring, thereby more precisely describing the current global economic condition and, at the same time, to removing some of the emotional freight from the debate.

– Paul JJ Payack, Editor

‘Despair’ & ‘fear’ drowning out ‘Hope’ in Global Media

Comparison of 90-days since election to 9/11 and Start of Iraq War

Austin, TX February 10, 2009 – The Global Language Monitor has found that words of despair and fear relating to the global economic meltdown are drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008.

With thousands of global headlines centering on the deteriorating global economy followed by news of the human toll of people driven to despair and committing acts of desperation, GLM undertook an analysis of the language used in the global print and electronic media since the US presidential election.GLM then compared their frequency of use to the ninety days following the 9/11 Terrorists attacks on New York and Washington in 2001 and the 90-day period following the outbreak of the Iraq War in 2003.The representative fear-related words chosen:Fear, Despair, Abandoned, Desperate/Desperation.

The analysis found that these words were used in the last ninety days with 18-23% more frequency since the historic Obama election than when compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003.The one exception was that of the word fear, itself, though its use in relation to the economic meltdown was still some 85% of its use in the case of 9/11 and the Iraq War.

“The results are striking, especially, in contrast to the immense outpouring of global goodwill in response to the inauguration of Barack Omama, since the survey included the ten days immediately following Obama’s swearing in,” ” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.

The specific breakdown of the keywords (and related variations) follows:

1.Abandoned — Abandoned appeared some 23% more frequently

2.Despair — Despair appeared some 18% more frequently

3.Desperation – Desperation appeared some 18% more frequently

4.Fear – Fear appeared some 85% of the frequency

 
Media and Analysts:  Call for Graphics

The US Presidential Election and the Financial Tsunami

Seemingly chaotic events reflect normalcy of new reality

A Historical Inflection Point

Austin, Texas, USA.October 13, 2008. The worldwide financial tsunami that has captured the attention of the worldwide media (as well as governments, corporations and ordinary citizens), has come to dominate one of the great quadrennial media events of the post-Modern era.No, we are not referring to the Olympics, most recently held in Beijing, or even football’s World Cup but, rather, the US Presidential elections.

The immediate effect of this unprecedented upheaval of global markets is the obfuscation of the clear lines of division offered by the opposing parties in the US Presidential Elections.

There is the sense that we are witnessing an unprecedented historical event; historical in the sense that we now appear to be standing astride (or atop) a cusp in history, a delta, a decision point, what is now called a point of inflection or inflection point.

Watching the nightly news and reading the traditional (for the last two centuries, that is) media, one has the distinct sense that what they perceive as unprecedented almost chaotic circumstances is actually that of the normalcy of the new reality, that of communications at the speed of light that the internet has foisted upon us.

We keep hearing about this most unusual of election cycles, but this is only true when looking through the prism (and historical construct) of the traditional news gathering operations. What is called the 24-hour News Cycle is actually just the tip of the Tsunami washing over the planet at a steady speed and ever-quicker pace.Indeed, the nature of the beast hasn’t change at all.It is our outdated techniques, that haven’t kept up with the new reality:News now emanates at the speed of thought, from tens of thousands or, even, millions of sources.

The nature of a Tsunami is little understood other than the tremendous damage it unleashes when it washes ashore.What we do know, however, is that a tsunami travels in exceedingly long waves (tens of kilometers in length) racing through the oceanic depths at hundreds of kilometers per hour.Only upon reaching the shore is its true destructive power unleashed for all to see (if they survive to witness it at all).

In the same manner, the traditional media become transfixed with the roiling surface seas but fail to acknowledge the more sustained and significant, movements occurring just beneath the surface.

The surface swirls about in fascinating eddies, but the true transformation is occurring as the nearly undetectable waves rush through the open sea only occasionally, though dramatically, making their way onto shore.

In the same manner, the traditional media focuses on the Twenty-four-hour News Cycle but seem to miss the strong and prevalent currents immediately beneath the surface.They vainly attempt to tie global, transformative, and unprecedented events to relatively parochial events and forces (the Reagan Years, the Clinton administration, Bush 41 and 43, the de-regulation initiatives of Alan Greenspan of ‘99) that are being all but over-shadowed (and –whelmed) by unyielding and all-but irresistible forces.

There is an almost palpable sense and correct sense that things are 1) changing forever, 2) out of our control (or even influence), and 3) will have a direct impact upon the planet for generations to follow.

What we can control, and make sense of, however, is a candidate’s wink, smirk or disdainful reference.We can emphatically pin down our opponents into convenient sound bites, hopefully contradicting earlier sound bites.Do you personally take responsibility for Climate Change?(Does the fact that New York City was beneath 5,000 feet of Ice a few dozen centuries ago influence your vote today? A yes or no will suffice!)Is your personal philosophy, whatever it might be, grounded in a belief system that I can systematically debunk and demean.(Yes or no.)Are you for or against atom smashers creating miniscule black holes that may or may not swallow up the Earth?(Answer yes and you are a barbarian; answer no and you have absolutely no respects of the future prospects of the human race.)Did you ever consider yourself a loser (at any point in your life)?Did you ever make the acquaintance of fellow losers?

Nevertheless, the US Presidential Election will proceed to its own conclusion on the first Tuesday of November in the year two thousand and eight.

For the preceding five years, The Global Language Monitor has attempted to clarify the course (and future course) of human events as documented in the English language.

The tools at our disposal have sometimes allowed us to peer into events and trends that become, otherwise, obscured, by the ‘noise’ of the Twenty-four Hour News Cycle.

Our goal was, and continues to be, to extricate (and explicate upon) the true currents underpinning the events we call news, and to better understand what they mean and how they are perceived with the new media reality in mind.

For example, back in the days preceding the 2004 Presidential election cycle, GLM discovered the fact that once ideas, words and phrases were launched into the vast, uncharted, oceanic Internet, they do not, indeed, die out after twenty-four hours but, rather, travel in deep, powerful currents and waves (not unlike those of a tsunami) that only grow stronger as they make their ways to distant shores.

In this new reality, tsunami-like ideas pass through vast seas of information of the Internet, nearly undetected and often unmeasured, until they crash upon our shorelines, where their full power (and possibly fury) is unleashed.

The fact that we only entertain them for 24 hours before they are dispatched into the archives of what is considered ‘past’ or ‘passed’ and readily discarded, is beyond the point.

We often hear that ‘we’ve never seen anything like this’ before.Of course not.Think back a few hundred years to other information revolutions, such as that introduced along with mechanical type.What do you think the fortunate few thought when they first laid their eyes upon the works of Aristotle, the Bible, or the Arabic translations of Euclid?No one had ever seen anything like that before!Indeed.

And astonishment will only become more so as the future unfolds.

– Paul JJ Payack, President & Chief Word Analyst, The Global Language Monitor

‘Despair’ & ‘fear’ drowning out ‘Hope’ in Global Media

Comparison of 90-days since election to 9/11 and Start of Iraq War

 

Austin, TX February 10, 2009 – The Global Language Monitor has found that words of despair and fear relating to the global economic meltdown are drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008. 

With thousands of global headlines centering on the deteriorating global economy followed by news of the human toll of people driven to despair and committing acts of desperation, GLM undertook an analysis of the language used in the global print and electronic media since the US presidential election.  GLM then compared their frequency of use to the ninety days following the 9/11 Terrorists attacks on New York and Washington in 2001 and the 90-day period following the outbreak of the Iraq War in 2003.  The representative fear-related words chosen:  Fear, Despair, Abandoned, Desperate/Desperation.

The analysis found that these words were used in the last ninety days with 18-23% more frequency since the historic Obama election than when compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003.  The one exception was that of the word fear, itself, though its use in relation to the economic meltdown was still some 85% of its use in the case of 9/11 and the Iraq War.

“The results are striking, especially, in contrast to the immense outpouring of global goodwill in response to the inauguration of Barack Omama, since the survey included the ten days immediately following Obama’s swearing in,” ” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. 

 

The specific breakdown of the keywords (and related variations) follows:

 

1. Abandoned — Abandoned appeared some 23% more frequently

2. Despair — Despair appeared some 18% more frequently

3. Desperation – Desperation appeared some 18% more frequently

4. Fear – Fear appeared some 85% of the frequency

Media and Analysts:  Call for Graphics



Top FashionSpeak of Fall 2009/10 Season

Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator

 

 

Top FashionSpeak of Upcoming Fall/Winter 2009/10 Season

 

Austin, TX February 5, 2009 – Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator were named the Top Fashion Buzzwords of the of Upcoming Fall/Winter 2009/10 Season by the Global Language Monitor (www.LanguageMonitor.com).  New York Fashion Week begins February 12th.

The words were chosen from those gathered from the worldwide fashion media and nominated by key fashionistas. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

“The fashion world is affected by the global economic meltdown like everyone else this year and are reflected in this season’s buzzwords,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor.”  Another significant influence is that of Michele Obama as the first Lady of the United States, who already is subject of vast Internet and Blogosphere buzz.”  

The Top Fashion Buzzwords with commentary, follow: 

1.     Chiconomics – The drive to chicness remains strong though affected by economic crisis.

2.     Michele Obama – Michelle says ‘Yes, we can!’ to bringing back a sense of fashion to the White House; further popularizes the single-shoulder look.

3.     Sheer (not see-through, please!) – Though sheer is synonymous with see-through often to embarrassing results (See Renée Zellweger at the Golden Globes.)

4.     Metallics – Move over silver and gold this year it’s coppers and bronze as well as pewter tones.

5.     Gladiators – From chunky platforms to criss-crossed flats, one of the biggest shoe trends of the new century.

6.     Recessionista — Fashion designers, trend-setters and icons set out to weather the world economic crisis.

7.     Voluminous – As in volume-mungous.  Sometimes combined with the sheer look to dramatic results. 

8.     Ferosh – A combination of ‘fierce’ and ‘ferociousness’ popularized by Project Runway’s Christian Siriano.

9.     Shoe Boot – Or booties, favored by fashion-forward A-listers.

10.  Lemongrass – The color of Ms. Obama’s Inauguration gown (designed by Isabel Toledo).

11.  Draping or Grecian or goddess – The Greco-Roman goddess look continues its 2500-year comeback.

12.  Eco-Fashion – Couture with carbon-offsetting properties; the Green movement has not invaded haute couture – yet.

13.  On Trend – The ’oh so trendy’ way to say trendy.

14.  Ethnicware – Also known as Multicutural.

15.  Fast Fashion – The successor to High Street; the ability to produce low-cost knock-offs, includes such retailers as H&M and Target.

16.  Fruit Salad (or Macedonian) – Mixed prints are big and bold.

17.  Tie-dyed Silk – Black silk is everywhere even in tie-dyed creations.

18.  Muffin Top fashion – No worries on the runway but a muffin top is seen  when the belly spills over the waistband in exposed ‘midriff’ fashion.

19.  Palettes – Including Mimosa (yellow) and Blue Iris (purple).

20.  Tribe – Fashion tribes are still en vogue whether hipsters or EMOs.

Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey.    Topping the list for 2008 were New York, Rome, Paris, Milan, London, Los Angeles, Sydney, Las Vegas, Berlin and Tokyo.  Madrid (No. 15), Stockholm (No. 20), Cape Town (No. 23) and New Delhi (No. 24) broke into the Top 25.  Notable movement included Sydney moving up five spots to No.7 and Dubai jumping up twelve spots to No.12. 



Trend: Disillusionment, Anger & Outrage on the Rise


Trend:  Disillusionment, Anger & Outrage

.

on the Rise Since Obama’s inauguration

.

‘Deficit of Trust’ and ‘Numbing weight of our political process’ appear to be keepers

Obama State of the Union at 8th Grade Level; Deft use of Passive Constructions

.

Austin, TX February 1, 2010.  According to an exclusive analysis by the Global Language Monitor, the disillusionment, anger, and outrage acknowledged by President Obama in his State of the Union address has been on the rise since Obama’s election in November 2008.

“Much has been written about what the President in his State of the Union message called the ‘numbing weight of our political process’ and the ‘deficit of trust’ it thus engenders,” said Paul JJ Payack, President and Chief Word Analyst.  “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months.  (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”

Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’.

The representative fear-related words chosen:  Fear, Despair, Abandoned, Desperate and/or Desperation.  In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003.  (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)

In a separate but related study released in late March, Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks.  In particular, the word was used in association with the AIG bonuses, which had recently been distributed.

GLM examined the global print and electronic media for the seven days after the following events:  the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.

The ranking of ‘outrage’ usage in the media:

1. AIG Bonuses, 2009

2. 9/11 Terrorist Attacks, 2001

3. Hurricane Katrina, 2005,

4. Iraq War, 2005

State of the Union Linguistic Analysis

In an evaluation of the State of the Union message, GLM found that the President used the passive voice to deflect responsibility (a time-honored SOTU tradition), and according to the White House transcript there was an overabundance of semi-colons (two dozen plus), some used correctly others in a baffling manner.  And then there was the grammatical lapse in disagreement in number:  “Each of these institutions are (sic) full of honorable men and women ….”    For the record, the President’s address came in at the 8.6 grade level, use of the passive was about 5%, the Grade Level was 8.6 (a bit higher than his Grant Park speech), and reading ease at 62 on a scale of 100 (not as easy to read as to hear).

For more details, send email to editor@globallanguagemonitor.com or call 1.925.367.7557.



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