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Ebola-Tracker Update: UN Goal is now to keep the Pandemic “in the Tens of Thousands”

An Ongoing Big Data Language Analysis of the Ebola Pandemic of 2014

 

Ebola Virus Disease EVD
Ebola Virus Disease (EVD)

 

Key Points: 

1.  The current pandemic has already claimed more lives that all previous outbreaks combined.                                         

2.  The official total stands at 2,461 people, half of the 4,985 infected by the virus.

3. The current goal of the UN is to keep the outbreak “in the tens of thousands”

4.  Concern Grows that the Outbreak is Out-of-Control and could infect two hundred thousand and take 18 months, or even years, to contain.

5.  If the case count reaches hundreds of thousands, “there will be little we can do ….” 

 

 

Austin, TEXAS, September 18, 2014 — The Ebola-tracker is the Big Data language analysis of the official numbers released by the World Health Organization and the conversations occurring by experts in various fields about the subject.

Our purpose is to analyze the 2014 West African Ebola outbreak objectively, without biases or blinders of any sort.

In particular, the goal is to examine the latest thinking on the course, the geographic extent,  and the time to-contain the pandemic.

One thing is certain:  things do not look good.

As shown below the  toll has doubled in the last month.  Patient Zero was a two-year-old girl, who died on 6 December 2013 in Meliandou, a small village in south-eastern Guinea.

This being so, current projections about the course, geographic extent, and time-to-containment can only be considered as educated guesses or even speculation.

 

Patient Deaths, September 13, 2014

 

 Patient Deaths 9.13.14
— Source: WHO, BBC, Global Language Monitor

 

As can be seen from this BBC chart,  there is no evidence of decline, or leveling off, or a plateauing at this time.

Nevertheless, representatives from the World Health Organization suggested this week that the disease will top out around 20,000 cases.  Since no containment efforts have proved successful in this outbreak thus far, the evidence for 20,000 cases being a topping out point appears to have no scientific data behind it.

In fact, if the current trends continue, the world may see the 20,000 level of Ebola cases by early-to-middle October,

 

Ebola Deaths Doubled over Previous Month

Ebola 6 weeks Without Border

Ebola Cases Quadrupled over previous six weeks

Source:  WHO, BBC, Global Language Monitor

 

Below you can see the progressions of Top Out Numbers and their progression over the last few months.  As you can see the predictions are lagging significantly behind the progression of the outbreak.  This in itself is cause for concern.

Projected Numbers of Ebola Cases

 

Nota Bene:  In spite of these projections/warnings  from a number of experts, from academics, NGOs, and government agencies — the World Health Organization admits that it has no preparations for containment for more that 20,000 causalities.

 

 

“The window of opportunity to contain this outbreak is closing,” said Dr. Liu, president of the Doctors Without Borders. “We need more countries to stand up, we need greater deployment, and we need it now.”

About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.  The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.  Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


“All Things New York City” are the Top Fashion Buzzwords of 2014

The ​Seventh Annual Analysis by the Global Language Monitor

 

NEW YORK, September 12, 2014 –​ “All things New York” has been named the Top Fashion Buzzword for 201​4, in the Global Language Monitor’s ​seventh annual ranking.  Attitude, Reds, Underbut(t) and Visible Panty Lines (VPL) follow.  Boyfriend Jeans,  Side Boobs, The Kardashian Clan, Robe-style Coats, and Pastels follow.

 

On the runway NYT Logo
Read Vanessa Friedman’s Take on the Rivalry

 

All Things New York”, capturing the essence of the New York fashion sense, dominates the 2014 Top Fashion Buzzword list,” said Rebecca Roman, Manhattan-based Fashion Director for GLM. “It is difficult to think of any global fashion trend that does not have a strong presence, if not its origin,  in the New York City.

For the current list of the Top 50 Fashion Capitals Go here

The Top Fashion Buzzwords of 2014 follow:

Rank, Buzzword, Comment

  1. “All things New York” — In 2014 New York stands astride the world of fashion.
  2. Attitude — It’s not just what you wear but how you wear it.
  3. Reds — Big , bold, and bright.
  4. Underbut(t) — Yes, we said ‘underbut(t).
  5. VPL (Visible Panty Lines) — For decades, the idea was to eliminate VPL; VPLs are now in style.
  6. Boyfriend Jeans — Popular but not always fashionable.
  7. Side Boobs — Same as above.
  8. The Kardashian Clan — Same as above.
  9. Robe-style Coats — More bedroom-style in the streets.
  10. Pastels – Appropriate now for all seasons.
  11. Funky Eye Makeup — You know it when you see it.
  12. Earthy Tones — Mixing various earth tones together.
  13. Sneakers — Still popular in all shapes and sizes.
  14. Transparents — Updated Peek-a-boo look.
  15. Sweaters — Particularly Wool, particularly big.

Methodology:  GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis.  The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge.  To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Top Fashion Buzzwords of previous years include:

  • London (2013)
  • the Princess Effect (2012)
  • Kate Middleton (2011)
  • Lady Gaga (2010), and
  • Chiconomics (2009)

 Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. In ​ 2013 New York topped Paris and London followed by Los Angeles (!?), Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.

About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


Shut out at the Emmys, True Detective’s “Time is a flat circle” Wins Top Television Words of the Year Award

11th Annual Analysis by the Global Language Monitor

True Detective

AUSTIN, Texas, Labor Day Weekend, 2014 —  “Time is a flat circle” from True Detective’s Rust Cohle (Matthew McConaughey) are The Top Word(s) from Television that influenced the English language from the 2013-2014 season.   The Top Telewords Awards are announced in conjunction with the Prime Time Emmy awards at the beginning of the Fall television season in the US.  The Prime Time  Emmy Awards were broadcast from the Nokia Theater in Los Angeles on August 25th, on the NBC television network.

This is the Eleventh annual analysis by Austin-based Global Language Monitor (GLM).

“It is a pleasure to announce that the Top Telewords of the 2013-14 season are from the articulate, intelligent (though often dark) scripts of True Detective.” said Paul JJ Payack, President and Chief Word Analyst of GLM.  “This year’s list reflects the outpouring of quality programming from all points on the globe”streaming to billions of ‘endpoints’ around the globe, be they televisions, computer screens, smart phones and/or tablets”.

Following “Time is a flat circle,” were “Bitch” from Breaking Bad,” “Sherlocked” from Sherlock, “Black List” from The Black List, ‘polar votex’ which dominated US network news through the winter, and the “Wreaking Ball” YouTube video of Miley Cyrus.  Rounding out the The Top Ten were “Mortality” from Game of Thrones, “Sochi” from the Winter Olympic programming, “‘scandal” from the 2014 World Cup Brasil, and the “‘Great War” from Downton Abbey.  “Georgie”, from the birth of the British Royal Heir broadcasts was this season’s Bonus Word.

This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Telewords of the 2013-2014 Season follow:

Rank/Word/TV Show/Comment

1.  “Time is a flat circle”  (True Detective) – Rust Cohle’s (Matthew McConaughey) philosophy of life

2.  Bitch (Breaking Bad) — The philosophy of life of Jesse Pinkman (Aaron Paul) philosophy of life
3.  Sherlocked (Sherlock) —  Sherlock’s secret password hidden ‘in plain sight’
4.  Black List (The Black List) — There are many Black Lists in history, few of which surpass that of ‘Red’ Reddington (James Spader) for pure evil
5.  P0lar Vortex (Local weather Forecasts) — Massive low pressure systems that pumped frigid polar air into North America last winter
6.  Wreaking Ball (YouTube) — Massively popular Miley Cyrus video with 600,000,000 hits on You’Tube thus far
7.  Mortality (Game of Thrones) — Be careful not to love ((or even be faintly attracted to) a character;  they just may meet their fate this week
8.  Sochi  (The Sochi Winter Olympics)  – Putin’s Note to Myself:  1. Conquer Sochi, 2. Conquer Crimea, 3.  Conquer Ukraine
9.  Scandal (FIFA World Cup Brasil 2014)  –  The FIFA World Cup just a warm-up to Rio 2016 Summer Olympics
10.  Great War (Downton Abbey) — 60,000 British servicemen killed in a single day is bound to cast a pall over the course of a season
Bonus Word:  Georgie (The Wills and Kate Chronicles, Season Three) — The birth of the British Royal Heir
The Top Telewords of previous years:
2013 – “Twerk” (VMA) Miley Cyrus’s sexually-suggestive gyrations have many precedents in American popular music from Jazz, to the Jitterbug, Elvis’ swiveling hips to hip hop.

2012 — “Adorkable” from New Girl, Big Bang & Modern Family, followed by Shell Shock, Bi-polar, and Dothraki.

2011 – “SpillCam” from the Gulf Oil Spill, followed by Guido (Jersey Shore) and Reality (TV).

2010 – “Royal Wedding” of Kate Middleton and Prince William, followed by Charlie Sheen’s ‘winner,’ and Arab Spring.

2009 – “ObamaVision” — All Obama, all the time, everywhere, followed by Financial Meltdown and the death of Michael Jackson.

2008 – ”Beijing” (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.

2007 – “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.

2006 – “Truthiness” and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.

2005 – “Refugee” from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.

2004 – “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.

About The Global Language Monitor

“We Tell the World What the Web is Thinking.” Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


“Hands Up, Don’t Shoot” and “No Justice, No Peace” and are the Top Trending Phrases of the Year

No Justice No Peace
 
“Hands Up, Don’t Shoot” and “No Justice, No Peace” and  are the Top Trending Phrases of the Year
 

New Haven, CT August 22, 2014 — “Hands Up, Don’t Shoot” and “No Justice, No Peace” are the Top Trending Phrases of 2014according to the Global Language Monitor, which has been tracking major shifts in English language word usage since 2003.  The phrases emanate from the Ferguson, MO, shooting death of the unarmed Michael Brown. Over the last ten days,  protesters shouting “Hands Up, Don’t Shoot” and “No Justice, No Peace”   while holding up their hands in the universal position of surrender, have appeared in cities across the nation, in NFL stadiums, on university and college campuses, and other venues.

Hands Up, Don’t Shoot” and “No Justice, No Peace” have melded into any number of memes as the power of memes has demonstrated an ever larger effect on global communication”, said Paul JJ Payack, president and Chief Word Analyst for GLM.

Hands up, No shoot
 
The Global Language Monitor considers a new word or phrase to have entered the English language lexicon, once it crosses a number of thresholds including appearing a minimum of 25,000 appearances in major print and electronic media, with the requisite depth and variety of publications and geographic breadth.
 

Though both phrases have been around for decades, the events of August 9th and the following protests have been emulated around the nation (and now the world) at a rapid pace.

Some suggest that “No Justice, No Peace” phrasing was first used in relationship to the death of Michael Griffith in Howard Beach, New York in 1987.   Local newspapers reported the phrase,at that time had become a “battle cry”.  Earlier this year, “No justice, no peace” was heard at the George Zimmerman murder trial, held near Orlando, where Zimmerman was acquitted on all counts of the murder of Trayvon Martin.  Many see a strong similarity between the two cases.

In April, The Global Language Monitor announced Emoji to be the top trending word of the year, thus far.

In November, 2013, Austin, Texas-based GLM announced that the Internet error code ’404′ was the Top Word of the Year of 2013.

To see the Top Words of 2013, go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2014 estimate).GLM employs its TrendTracking technologies for global Internet and social media analysis. TrendTopper is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.   TrendTracking Technologies analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.  In 2003, GLM first coined the term ‘ephemeral data’ as an attribute of ever-expanding Big Data. GLM  has launched a number of innovative products and services monitoring the Internet, the blogosphere, social media as well as the top print and electronic media sites.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 


MIT has a 3-Peat as the Top University Brand; College Rankings from the Consumers’ Point of View

Top 400 US College and University Brands for 2014, 9th Edition, by the Global Language Monitor

Methodology:  For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others.  This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum.  The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.  This is the ninth edition of the survey since it first appeared in 2008.

MIT is the Top University Brand for the Third Year Running

West Point is the Top College Division Brand

Austin, Texas, August 12, 2014  – MIT is the Top US University Brand for the Third Year Running according to the Top 400 US College and University Brands for 2014, 9th Edition, to be released later this week by the Global Language Monitor.  Harvard, which placed No. 2 to MIT for the third straight year, had rejected the idea of adding a ‘trade school’ in the mid-nineteenth century.  That trade school would one day become the Massachusetts Institute of Technology.
Following MIT and Harvard were the University of California, Berkeley; the University of Chicago; and the University of Texas, Austin.  Rounding out the Top Ten were the University of California at Los Angeles; the University of California, Davis, Stanford University, New York University, and Northwestern.
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The University of California, Berkeley took top public university honors,  again.  Some 13 of the Top 25 are now private universities, reversing the score from 2013.
Biggest Movers in the Top Twenty-Five were Dartmouth (+55), Northwestern (+24), and Washington University in St. Louis U (+22).   The biggest positive movement in the last three analyses was made by the University of Minnesota (+57).  Editor’s Note:  There is often some confusion with patronyms of the University of Washington, Washington University in St.  Louis, and the University of Minnesota.   The patronyms are UDub, WashU, and The U, respectively.
There are four different schools taking the top spot in the university division over the last seven years:  MIT, Harvard, Michigan and Wisconsin.  In the college division there are now seven colleges to have taken the top spot since these analyses began:  West Point, University of Richmond, Williams College, Davidson College, Carleton College, Wellesley College, and Colorado College.
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“Tracking schools as brands actually ranks schools from a consumers’ point of view  And using Big Data Textual Analysis allows near real-time updates of an institution’s reputation or ‘brand equity’ using the same techniques used to measure the appeal of any other branded entity, such as luxury automobiles or consumer electronics”, said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “Employing these advanced techniques to analyze Big Data also helps eliminate the built-in biases and arbitrary distinctions of most other rating systems, such as excluding from the rankings online institutions, military academies , design, music, and art schools.”    This is the ninth TrendTopper MediaBuzz ranking over the preceding seven years.
The full report, Top 400 US College and University Brands for 2014, 9th Edition, the  TrendTopper MediaBuzz Rankings is now available for download.  The report features analysis of collegiate brand equity, fallout from scandals, rankings momentum and rankings velocity, and more.
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The Top Twenty-Five US Universities their previous rankings and comments are listed below.

2014 Rank, University,  Last ranking, Comment

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  1. Massachusetts Institute of Technology (1) – MIT claims the title of the Top College Brand for the third year in a row.

  2. Harvard University (2) — Harvard rejected the idea of adding a ‘trade school’ in the mid-nineteenth century so what became MIT was created as a separate entity (Epic Fail).

  3. University of California, Berkeley (5) – Cal beats Stanford in the Big Game, brand-equity edition, once again, but the Cardinal lead the series overall 5-4.

  4. University of Chicago (7) – Michael Jordan’s Chicago Bulls won three NBA titles in a row at the same time that UC was picking up three consecutive Nobel Prizes for Economics.

  5. University of Texas, Austin (8) — More than football, now a globally recognized academic powerhouse (with an endowment growing $1 billion per year).  

  6. University of California at Los Angeles (14) — Big move into the Top Ten College Brands

  7. University of California, Davis (18) — Viticulture & Enology are just the gateway into this world-class university

  8. Stanford University (4) — Always in the Top Ten but not yet recognized as the Top Academic Brand

  9. New York University (15) — Continues seemingly inexorable rise in stature

  10. Northwestern University (34) — Chicago and Boston only cities with two Top Ten Academic Brands

  11. University of Pennsylvania (11) — Penn has hovered around the eleventh spot for some time now. 

  12. University of California, San Diego (19) — Always near the top in federal research funding

  13. University of Washington (13) — Another fine showing for the UDub brand

  14. Columbia University (3) — New York’s Ivy League school is being challenged for its leadership position by recent inroads by Cornell

  15. University of Wisconsin, Madison (16) — Recognized as 2011′s Top College Brand

  16. University of Michigan, Ann Arbor (25) — No.  1 in 2010 and 2009; moving back up the brand rankings

  17. Princeton University (10) — Originally named the College of New Jersey was located in Newark before moving to it present location

  18. Dartmouth College (55 ) — Like Princeton, exerts a global impact from small town America

  19. University of Virginia (32) — Thomas Jefferson’s school is back in the Top Twenty

  20. University of North Carolina, Chapel Hill (23) — UNC is now gaining global recognition

  21. Yale University (6) — One of the Big Three Ivy Institutions

  22. University of Minnesota (20) — Another solid ranking for “The U”

  23. Cornell University (9) — Now challenging Columbia University for Ivy supremacy in New York

  24. Michigan State University (31) — The first land-grant institution now serves as a model for universities worldwide.

  25. Washington University in St. Louis (47) — WashU’s name causes some branding confusion yet its academic brand remains strong

For the full ranking of all the Top 220 US University brands go here.

The United States Military Academy (West Point) is the Top US College Brand for 2014, replacing the University of Richmond which finished as runner-up.  Wellesley College and Amherst College followed.  Rounding out the Top Ten were Williams College, Middlebury College, Vassar College, Babson College, and the Pratt Institute.
West Point completed a remarkable rise over the last three analyses, moving up some 23 spots. Pomona College, out of Claremont, CA, also capped a remarkable run moving up some 22 places.  Pomona’s is the highest finish for a West Coast college since Occidental scored the No. 2 position back in 2011.  Wellesley’s finish was the highest for a women’s college in 2014.   Wellesley remains the only women’s college to have finished No. 1 in any college ranking system, when it took the top spot in 2009.
The US Military Academy, of course, also took top public college honors.   Some Twenty-two of the Top 25 colleges are private institutions.
There are now seven colleges to have taken the Top College Brand spot since these analyses began:  West Point, University of Richmond, Williams College, Davidson College, Carleton College, Wellesley College, Colorado College.
The full report, Top 400 US College and University Brands for 2014, 9th Edition, the  TrendTopper MediaBuzz Rankings is now available for download.  The report features analysis of college brand equity, BAI measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and more.

The Top Twenty-Five US Colleges, their previous rankings, and comments are listed below.

2014 Rank, College,  Last ranking, Comment

  1. United States Military Academy (3) — West Point has the Top Brand among American colleges

  2. University of Richmond (1) — Last year’s No.  1 brand; now a fixture in the Top Three. 

  3. Pomona College (25) —  Highest ranking yet for the Claremont Colleges Star

  4. Wellesley College (4) —  Top College Brand for 2009; only time a women’s school topped ANY college ranking

  5. Amherst College (6) —  Top Little Three comes in as No.  5 Collegiate Brand. 

  6. Williams College (7) —  A $2,000,000,000 endowment goes a long way when building a collegiate brand

  7. Middlebury College (8) —  Moves up one spot for 2013

  8. Vassar College (9) —  Also moves up one spot from 2013

  9. Babson College (11) —  Babson is trending upward with the entrepreneur express

  10. Pratt Institute (10) —  Pratt Institute and Cooper Union always in a tight race; yet again Pratt prevails

  11. Bucknell University (2) —  Now the largest Liberal Arts school in the US

  12. The Cooper Union (12) —  Looks like free tuition might become a thing of the past at The Cooper Union for the Advancement of Science and Art

  13. Lafayette College (18) —  Another Patriot League school on the rise

  14. Colgate University (21) —  Nice move upward for the Hamilton, NY school

  15. Bowdoin College (14) —  Bowdoin was actually chartered by Governor Samuel Adams of Massachusetts (of which Maine was a district at the time)

  16. Swarthmore College (17) —  Some 20% of students at this Quaker-founded school attain PhDs in their fields

  17. Occidental College (15) —  No.  2 Liberal Arts college on the West Coast (following Pomona). 

  18. Bard College (20) —  Doesn’t like College Rankings in general but can’t be excluded as a Top Collegiate Brand

  19. Oberlin College (19) —  First American institution of higher education to include women and Blacks in their regular admissions

  20. United States Naval Academy (13) —  Midship-persons are among the most rigorously trained in American higher education

  21. Barnard College (24) —  One of the original Seven Sisters, Barnard has been ‘associated’ with Columbia since 1900

  22. Rhode Island School of Design (16) —  RISD and Brown have contiguous campuses in Providence, RI

  23. Dickinson College (22) —  Note for its 3:2 engineering program with Columbia, Rensselaer, and Case

  24. Reed College (26) —  Strengthens brand on the fact that Steve Jobs ‘dropped out’ here

  25. Davidson College (27) —  Top College Brand of 2011; Richmond and Davidson are the two top collegiate brands of the South

For the full ranking of all the Top US 200 College brands go here.

Methodology:  For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others.  This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum.  The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.  This is the ninth edition of the survey since it first appeared in 2008.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Today, Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


Top 200 US College Brands, 2014 by the Global Language Monitor

Top 200 US College Brands 2014 by the Global Language Monitor

 

Methodology:  For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others.  This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum.  The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.  This is the ninth edition of the survey since it first appeared in 2008.

 

Click here to order the 2014 TrendTopper MediaBuzz Guide Now!
Click here to order the 2014 TrendTopper MediaBuzz Guide Now!

To See the Entire Press Release, Click here

 

2014 Rank, College, Rank in 2013

  1. United States Military Academy 3

  2. University of Richmond 1

  3. Pomona College 25

  4. Wellesley College 4

  5. Amherst College 6

  6. Williams College 7

  7. Middlebury College 8

  8. Vassar College 9

  9. Babson College 11

  10. Pratt Institute 10

  11. Bucknell University 2

  12. The Cooper Union 12

  13. Lafayette College 18

  14. Colgate University 21

  15. Bowdoin College 14

  16. Swarthmore College 17

  17. Occidental College 15

  18. Bard College 20

  19. Oberlin College 19

  20. United States Naval Academy 13

  21. Barnard College 24

  22. Rhode Island School of Design 16

  23. Dickinson College 22

  24. Virginia Military Institute 23

  25. Reed College 26

  26. Davidson College 27

  27. School of the Art Institute of Chicago 5

  28. Grinnell College 28

  29. Trinity Washington University 29

  30. Bryn Mawr College 39

  31. Gettysburg College 34

  32. Trinity College 38

  33. Union College 31

  34. Morehouse College 35

  35. Carleton College 37

  36. Spelman College 33

  37. Washington and Lee University 36

  38. Skidmore College 42

  39. Kenyon College 40

  40. Hamilton College 30

  41. United States Air Force Academy 41

  42. The Juilliard School 45

  43. Mount Holyoke College 43

  44. Drew University 44

  45. Colby College 47

  46. Smith College 48

  47. Bates College 46

  48. DePauw University 49

  49. Haverford College 51

  50. Knox College 50

  51. Messiah College 68

  52. Flagler College 52

  53. Wesleyan University 55

  54. Sweet Briar College 53

  55. St. Michael’s College 54

  56. Willamette University 56

  57. College of the Holy Cross 64

  58. Denison University 61

  59. Macalester College 60

  60. Siena College 57

  61. Westminster College 58

  62. Bethune-Cookman University 59

  63. Centre College 62

  64. Furman University 65

  65. Gustavus Adolphus 32

  66. St. Olaf College 66

  67. University of the Arts, PA 93

  68. University of Puget Sound 63

  69. Rhodes College 67

  70. Berklee College of Music 69

  71. Claremont McKenna College 75

  72. Sarah Lawrence College 76

  73. St Lawrence University 71

  74. Ohio Northern University 77

  75. Guilford College 79

  76. Hobart William Smith College 70

  77. St. John’s College, MD 74

  78. Beloit College 78

  79. Ohio Wesleyan University 83

  80. Linfield College 73

  81. The College of Wooster 80

  82. Birmingham Southern College 81

  83. Elmira College 82

  84. Wheaton College IL 72

  85. San Francisco Art Institute 89

  86. Stonehill College 84

  87. California Institute of the Arts 95

  88. Colorado College 85

  89. Oklahoma Baptist College 86

  90. Hampden – Sydney College 87

  91. Hillsdale College 90

  92. High Point University 92

  93. Muhlenberg College 88

  94. Presbyterian College 91

  95. Bennington College 126

  96. Whitman College 94

  97. Cornell College 96

  98. Calvin College 97

  99. Allegheny College 98

  100. Kalamazoo College 120

  101. Berea College 103

  102. Ripon College 124

  103. Wittenberg University 104

  104. Albion College 117

  105. Illinois Wesleyan University 115

  106. Scripps College 130

  107. SUNY—Purchase 118

  108. Lake Forest College 111

  109. Susquehanna University 119

  110. St. Mary’s College, IN 155

  111. Carthage College 113

  112. Goucher College 105

  113. Moravian College 114

  114. Milwaukee School of Engineering 116

  115. SUNY—Geneseo 125

  116. Wofford College 110

  117. California College of the Arts 102

  118. Pitzer College 142

  119. Fisk University 100

  120. Wheaton College, MA 107

  121. Hood College 135

  122. Whittier College 106

  123. St. Mary-of-the-Woods College 121

  124. US Coast Guard Academy 137

  125. Marietta College 128

  126. Randolph College, Macon 101

  127. Ursinus College 138

  128. Goshen College 152

  129. Wabash College 122

  130. Florida Southern College 108

  131. Agnes Scott College 123

  132. Earlham College 129

  133. Grove City College 112

  134. Albright College 133

  135. Adrian College 139

  136. Loras College IA 145

  137. Lewis and Clark College 146

  138. Hartwick College 153

  139. Harvey Mudd College 109

  140. Augustana College IL 127

  141. Lebanon Valley College 141

  142. Elizabethtown College 131

  143. Hendrix College 132

  144. San Francisco Conservatory of Music 154

  145. Transylvania University 143

  146. Endicott College 144

  147. Sewanee—University of the South 147

  148. Boston Conservatory 140

  149. Juniata College 136

  150. South Dakota School of Mines 151

  151. Lawrence University 148

  152. McDaniel College 134

  153. Hampshire College 158

  154. Elizabeth City State University 156

  155. Morningside College, IA 159

  156. Curtis Institute of Music 157

  157. University of North Carolina School of the Arts 160

  158. Franklin and Marshall College 162

  159. Augustana College, SD 161

  160. Westmont College 149

  161. Fashion Institute of Technology 171

  162. Hollins University, VA 163

  163. Connecticut College 168

  164. Buena Vista University 166

  165. McMurry University, TX 169

  166. Eastern Mennonite University 164

  167. University of Minnesota, Morris 165

  168. New College of Florida 170

  169. Bethel College, IN 172

  170. New England Conservatory of Music 150

  171. Wells College 176

  172. College of St. Benedict/St. John University 173

  173. Southwestern University 174

  174. Ouachita Baptist University 175

  175. Minneapolis College of Art and Design 178

  176. School of Visual Arts 183

  177. SUNY College of Technology, Alfred 179

  178. United States Merchant Marine Academy 180

  179. Hanover College, IN 177

  180. United States Coast Guard Academy 182

  181. Erskine College 187

  182. College of New Jersey 181

  183. Austin College 184

  184. Millsaps College 186

  185. Olin College 185

  186. Bard College at Simon’s Rock  188

  187. Howard Payne University 189

  188. LaGrange College, GA 192

  189. Berry College 191

  190. St. John’s College, NM 194

  191. Emory and Henry College 193

  192. St. Michael’s College 197

  193. Lenoir-Rhyne University 196

  194. Washington and Jefferson College 198

  195. Concordia University Texas 195

  196. University of the Ozarks 199

  197. Corcoran College of Art and Design 200

  198. Coe College 99

  199. Cleveland Institute of Music 167

  200. Eugene Lang College of New School U. 201


Top 220 University Brands, 2014 by Global Language Monitor

Top 400 US University Brands, 9th Edition, by the Global Language Monitor

 

Methodology:  For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others.  This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum.  The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.  This is the ninth edition of the survey since it first appeared in 2008.

To See the Entire Press Release, Click here

 

Top Colleges TrendTopper 2014 Cover
Click here to order the 2014 TrendTopper MediaBuzz Guide now!

 

2014 Rank, University, Rank in 2013

  1. Massachusetts Institute of Technology 1

  2. Harvard University 2

  3. University of California, Berkeley 5

  4. University of Chicago 7

  5. University of Texas, Austin 8

  6. University of California at Los Angeles 14

  7. University of California, Davis 18

  8. Stanford University 4

  9. New York University 15

  10. Northwestern University 34

  11. University of Pennsylvania 11

  12. University of California, San Diego 19

  13. University of Washington 13

  14. Columbia University 3

  15. University of Wisconsin, Madison 16

  16. University of Michigan, Ann Arbor 25

  17. Princeton University 10

  18. Dartmouth College 73

  19. University of Virginia 32

  20. University of North Carolina, Chapel Hill 23

  21. Yale University 6

  22. University of Minnesota 20

  23. Cornell University 9

  24. Michigan State University 31

  25. Washington University in St. Louis 47

  26. Georgia Institute of Technology 21

  27. University of Southern California 30

  28. Ohio State University, Columbus 12

  29. University of Illinois — Urbana, Champaign 26

  30. Johns Hopkins University 22

  31. Purdue University 28

  32. Indiana University, Bloomington 44

  33. University of Colorado, Boulder 43

  34. George Washington University 38

  35. Texas A&M University 40

  36. University of California, Santa Barbara 56

  37. University of California, Irvine 49

  38. Arizona State University 101

  39. Boston College 25

  40. Boston University 33

  41. Georgetown University 35

  42. Pennsylvania State University 39

  43. University of Georgia 29

  44. University of Iowa 36

  45. University of Pittsburgh 37

  46. University of Miami 45

  47. Iowa State University 64

  48. Florida State University 46

  49. University of Oregon 50

  50. Wake Forest University 94

  51. University of Missouri, Columbia 58

  52. University of Massachusetts, Amherst 66

  53. University of Notre Dame 42

  54. Rutgers, the State University of NJ 41

  55. Carnegie Mellon University 51

  56. University of South Carolina, Columbia 55

  57. Loyola University Maryland 79

  58. American University 70

  59. Oregon State University 60

  60. California Institute of Technology 53

  61. Duke University 24

  62. George Mason University 59

  63. Rochester Inst. of Technology 98

  64. Californis State U, Long Beach 141

  65. Virginia Tech 17

  66. Brown University 48

  67. University of Florida 72

  68. Loyola University, Chicago 80

  69. Vanderbilt University 57

  70. University of Connecticut 179

  71. Syracuse University 52

  72. Missouri U. of Science and Technology 72

  73. University of California, Riverside 69

  74. University of Maryland, College Park 63

  75. University of Oklahoma 93

  76. Brigham Young University, Provo 106

  77. University of Arizona 67

  78. Central Michigan University 54

  79. Washington State University 143

  80. Northeastern University 81

  81. CUNY-Brooklyn 121

  82. Villanova University 89

  83. Colorado State University 132

  84. University of California, Santa Cruz 68

  85. University of Delaware 74

  86. University of Rochester 62

  87. Howard University 84

  88. St. Joseph’s University 133

  89. Case Western Reserve University 76

  90. University of Tennessee 77

  91. Miami University, OH 89

  92. Southern Methodist University 87

  93. Emory University 71

  94. Stony Brook University 88

  95. Cal Poly—San Luis Obispo 139

  96. University of Alabama 116

  97. University of New Hampshire 95

  98. University of Phoenix 27

  99. University of Kentucky 75

  100. Binghamton– SUNY 130

  101. University of San Francisco 105

  102. Loyola University New Orleans 129

  103. University of Denver 92

  104. College of Charleston 184

  105. University of Arkansas 111

  106. Tufts University 61

  107. Michigan Technological University 176

  108. James Madison University 102

  109. Lehigh University 107

  110. University of Vermont 135

  111. Auburn University 65

  112. Rensselaer Polytechnic Institute 96

  113. Kansas State University 137

  114. Santa Clara University 103

  115. Manhattanville College 203

  116. Rice University 78

  117. Catholic University of America 117

  118. Hofstra University 108

  119. Brandeis University 104

  120. Elon University 171

  121. Baylor University 85

  122. University at Buffalo—SUNY 127

  123. St. Catherine’s University 147

  124. Tulane University 82

  125. University of the Pacific 125

  126. Drexel University 90

  127. Mills College 187

  128. Clemson University 83

  129. North Carolina State University, Raleigh 122

  130. Fordham University 86

  131. Texas State U, San Marcos 128

  132. DePaul University 97

  133. University of Dayton 120

  134. Springfield College 191

  135. Sacred Heart University 195

  136. Kansas University 91

  137. College of William and Mary 102

  138. Wagner College 194

  139. CUNY-Hunter College 100

  140. Liberty University 114

  141. Bentley University 185

  142. Marquette University 99

  143. University of Redlands 197

  144. St. Mary’s College of California 115

  145. Texas Christian University 112

  146. Rider University 192

  147. Hamline University 189

  148. University of San Diego 113

  149. Worcester Polytechnic Institute 167

  150. CUNY-City College 206

  151. Iona College 165

  152. John Carroll University 200

  153. Capella University 153

  154. Alfred University 199

  155. Xavier University 178

  156. Stetson University 162

  157. Valparaiso University 173

  158. Manhattan College 166

  159. Tuskegee University 146

  160. Illinois Institute of Technology 119

  161. Montclair State University 154

  162. The Citadel 168

  163. University of Dallas 181

  164. Stevens Institute of Technology 160

  165. Fairfield University 175

  166. Hood College 210

  167. Pepperdine University 118

  168. Oral Roberts University 188

  169. CUNY-Queens 110

  170. Embry-Riddle Aeronautical U. 157

  171. University of Mary Washington 205

  172. Yeshiva University 139

  173. St. Louis University 123

  174. Seattle University 124

  175. Loyola Marymount University 138

  176. Truman State University 182

  177. Creighton University 136

  178. Clarkson University 180

  179. Augsburg College 202

  180. Baldwin – Wallace College 204

  181. University of Tulsa 145

  182. Ithaca College 126

  183. CUNY-Baruch 109

  184. Evergreen State 186

  185. Walden University 156

  186. LaSalle University 214

  187. Towson University 131

  188. St Edward’s University 208

  189. University of Northern Iowa 211

  190. Florida A&M University 190

  191. Rowan University 170

  192. Simmons College 174

  193. Chapman University 134

  194. Kaplan University 159

  195. Colorado School of Mines 161

  196. Morgan State University 164

  197. University of Portland 201

  198. Providence College 148

  199. Quinnipiac University 150

  200. Roger Williams University 193

  201. University of Scranton 183

  202. Emerson College 144

  203. Ramapo College 196

  204. New Jersey Institute of Technology 149

  205. St. Bonaventure University 213

  206. Drake University 142

  207. Clark University 151

  208. Gonzaga University 152

  209. Western Governors University 198

  210. Rose-Hulman Institute of Technology 209

  211. Butler University 140

  212. Dillard University 212

  213. Rollins College 155

  214. St. Mary’s University of San Antonio 169

  215. Whitworth University 215

  216. Xavier University of Louisiana 158

  217. University of Mary Hardin-Baylor 207

  218. Abilene Christian University 172

  219. Bradley University 163

  220. St. Johns University, NY 177


Emoji, Futebol, and Ghost Plane lead the Top Trending Words of 2014

 

Emoji, Futebol, and Ghost Plane lead the Top Trending Words of 2014

 

Current Number of Words in the English Language is 1,027,770.5 (July 1, 2014 estimate)

 

AUSTIN, Texas April 16, 2014 –    Emoji, Futebol, and Ghost Plane lead the Top Trending Words and Phrases of 2014, according to the current word trends in global English being tracked by the Global Language Monitor.   This is a preliminary to GLM’s twelfth annual Word of the Year rankings that will be released at year-end.

Emoji Headline NYT

New York Times, July 25, 2014

Emoji Story


Emoji Color

“Not only is the English language adding a new word every 98 minutes, but it is also expanding the basis of word creation. The alphabet, itself, is now expanding beyond letters to numbers + (emoticons) diacritical marks + emoji (picture words),” said Paul JJ Payack, chief word analyst, the Global Language Monitor.  GLM will have an announcement about the extended alphabet, the alphaBIT, later in the year.

Go to “Hands Up, Don’t Shoot” and “No Justice, No Peace” and are the Top Trending Phrases of the Year

 

The Top Trending Words of 2014 are listed below  (Rank, Word, and Comment). 

  1. Emoji — Smilies beware!  The Emojis are now here.  In 500 years people will look back on the creation of a new alphabet:  Letters + numbers + (emoticons) diacritical marks + emoji (picture words).
  2. Futebol — Ready or not, the World Cup of Futebol, Futbol, Football, and Soccer is hurtling toward Brasil
  3. Climate Change —  Two interesting points to add to the debate: 1) The Earth is now approaching the temps of the Medieval Warm Period circa 1100 c.e., and 2) 8,000 years ago oceans were some 100 meters lower than present level.
  4. Ghost Plane — Malaysian Flight 360, now has echoes of the 17th c. ‘ghost ship’, the ‘Flying Dutchman’.
  5. Inflation — OK, so the Universe expanded a gazillion times faster than the speed of light is now a fact.  Way Cool.
  6. Denier — An ugly new addition to the trending words list as it has become an evermore present invective with sinister overtones (fully intended).
  7. Mid-Term Elections — The Perpetual Campaign of the US rolls into 2014, a mere speedbump on the way to ’16.
  8. Crimea — Remember,  Charge of the Light Brigade though highly celebrated, was an unmitigated disaster.
  9. Pontiff — Francis keeps upending convention and papal protocol.
  10. Conscious De-Coupling — Oh Gwyneth Paltrow, what hath thou wrought to the language?
  11. Quinquennium — Or lustrum (either way five-year periods) — preparing for decade-and-a-half terminology as 2015 looms.
  12. The Great War — The centennial of World War I begins four years of soulful commemorations — as the forces it unloosed ripple into (and most probably through) the 21st c.
  13. Blood Moon — Four total eclipses of the Moon in an 18-month span.  Not yet referred to as the  Lunar-aplyspe — but the year is young.
  14. V. V. Putin — Proving to no longer be a Pootie-Poot (etymology unknown), the nickname of George W. Bush bestowed on him.
  15. Chinese —  All things  Chinese are (still) on the rise  Western Powers should be acclimated to this by now.

In November, 2013, Austin, Texas-based GLM announced that the Internet error code ’404′ was the Top Word of the Year of 2013.

To see the Top Words of 2013, go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate).GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.   NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.  In 2003, GLM first coined the term ‘ephemeral data’ as an attribute of ever-expanding Big Data. GLM  has launched a number of innovative products and services monitoring the Internet, the blogosphere, social media as well as the top print and electronic media sites.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


Beats Tops Sony in First Ambush Marketing Rankings World Cup 2014

Shocker: Beats Tops Sony in First Ambush Marketing Rankings World Cup 2014 Nike outpaces Adidas, McDonald’s falls behind in first Ambush Marketing Rankings World Cup 2014

Order the Book Now!
Order the Book Now!

June 23, 2014, Austin, TEXAS — In the Global Language Monitor‘s first Ambush Marketing analysis of the FIFA World Cup 2014 has found that Beats Tops Sony for No.1 Ambush Marketer of the Tournament thus far. In fact, four of the top five positions on the chart were held by Ambushers of Sony, McDonald’s, Continental, and Adidas. We should note that Continental was in a class of its own — at 538.20, towering over the other partners and sponsors who had an identifiable ‘non-affiliated marketer’ (NAM) thus far.

.

Of course, Beats, the headphones created by Dr. Dre and Jimmy Iovine (and banned by FIFA at the World Cup), scored a remarkable one hundred plus BAI points, ahead of Sony, the FIFA Partner. McDonald’s, which had multiple competitors, and was bested by KFC by 16.56 BAI points. However when the competitors are added together the scores stand significantly ahead of Mickey D’s. We will analyze those numbers in a later report.

“The numbers tell the story, and it is very interesting story, indeed,” said Paul JJ Payack, the Global Language Monitor president and Chief Word Analyst. “Global marketers have decided that aligning their brands with the FIFA World Cup is every bit as valuable as the Olympics, and perhaps even more so for certain audiences and demographics.” ​

World Cup 2014 BAI Ambush Marketer Rankings
World Cup 2014 BAI Ambush Marketer Rankings

Other results include Nike cruising by Adidas by a comfortable margin and in the Healthcare sector, P&G crushed Johnson and Johnson (J&J), scoring five times higher in the brand recognition scorecard. Visa easily outdueled Mastercard. Budweiser, now part of the inBEV family, edged by Heineken, though Heineken has a small, but growing following in Latin America. The other patrons and sponsors without identifiable non-affiliated marketing competitors appear to have solid niche leadership as shown in the FIFA 2014 Overall BAI rankings below. ​​

World Cup 2014 BAI Ambush Marketer Rankings
World Cup 2014 BAI Ambush Marketer Rankings

​ When measured by the Global Language Monitor’s Brand Affiliation Index (BAI), the individual brands comprising the FIFA World Cup Sponsors and Partners had significantly disparate results as shown above.

Previously, the Global Language Monitor tracked how much the ‘corruption scandal’ was affecting the brand images of the partner and sponsors. The brands were tested and ranked by their Brand Affiliation Index(BAI) when linked to 2014 World Cup and words like “corruption”. GLM will follow up with the ‘corruption sandal’, as the World Cup unfolds.

There are a number of press reports detailing the efforts of some brands to downplay the effects on the scandal to their brand. When your brand could be sullied in front of the 3.4 billion television viewers of World Cup 2014, their concerns, whether or not admitted, are serious and significant.

The individual numbers are determined by Global Language Monitor’s (GLM) Brand Affiliation Index (BAI), a proprietary, longitudinal study that analyzes the global association between (and among) individual brands and their competitors or, in this case, the FIFA World Cup 2014.

The value of World Cup sponsorship continues to rise, from $10 million for lessor arrangements to partnerships approaching $200 million, though these fees are dwarfed by Olympic partnerships, a cost estimated to be up to $1 billion, fully loaded, over a four-year Olympiad.

 
Founded in Silicon Valley in 2003, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com


The Battle Over Climate Change Explained in Three Charts

The Battle Over Climate Change Explained in Three Charts

Climate Change is like an asteroid heading in for a direct hit on Earth.

Obama’s Climate Change Warning (& National Climate Assessment) Doesn’t Touch on the Magnitude of the Threat.

June 18-19, 2014, AUSTIN, Texas — The recent report on human-enhanced climate change points to the problem. The US National Climate Assessment, released May 6, 2014, represents the most comprehensive attempt yet to assess the current effects of human-enhanced climate change on America’s (and the Earth’s) future. Why does confusion persist about the subject? After all, Global Warming /Climate Change have ranked near the top of our Top Word lists for more than a decade.

Perhaps the major difficulty is overcoming the fact that:

  1. Few news reporters are well-versed in technical and scientific communication.
  2. Few scientists are well-versed in communicating effectively to a large public audience in non-scientific terms.
  3. The public is not trained in deciphering the reams of information that presents the case that is being argued.

Therefore, lack of technical communications skills inhibit true understanding of climate change news. As a former university lecturer on Scientific and Technical Communications, I’ve created a few rules to keep close to heart.

Rule No. 1 When Communicating a Scientific Truth Be Sure to Communicate the Whole Truth — The audience instinctively knows when you are leaving out some of the story that you think might confuse the issue.

Well known Fact: The temperatures are now the highest in 1,000 years.

Larger Reality: The global surface temperature has fluctuated greatly over the last 2100 years. Scientific and Technical writing professionals would, one hopes, clarify the discussion by writing from the audience’s point-of-view. An educated audience would expect a phrase, such as ‘not in a thousand years’ to mean ‘not ever’. They would likely be concerned if they knew an author to be shading the truth that actually obscures the larger truth.

Suffice to say the global temperature has fluctuated greatly over the last 1200 years as shown in the graphic using four different sources. Also note there was the well-known historical fact of the Little Ice Age, with many early New England documents noting various ‘Year(s) Without Summer(s)”.

 

 Temperature Fluctuation Over Preceding 1200 Years

 

Rule No. 2 Just because any particular analysis might be short-sighted, there is no need for you to be short-sighted also.

Well known Fact: PaleoIndians crossed the Bering Land Bridge to first settle the Americas.

Larger Reality: For the Bering Land Bridge to exist, the sea level had to be about 100 meters (290 feet) LOWER than its current level.

 The Bering Land Bridge About 15,000 BCE

 

The US National Climate Assessment is estimating a one-to-two meter rise by the turn of the 22nd century. Add in the human-enhancement factor and climate change will be even more dramatic (and possibly happen more quickly) than anticipated.

Rule No. 3 In 10,000 BCE, (8,000 BC), New York City was also under a mile (1.6 km) of ice. Jericho was a thriving (albeit small) city at this time. Most people who are aware of this fact, place it in the distant past, say, 1,000,000 years BCE.

Well known Fact (though not true): Climate Change began in the late 20th century OR with the advent of the Industrial Revolution in the 18th century.

Larger Truth: Climate Change began with the advent of the atmosphere as we know it about 600 million years ago. This atmosphere enabled the ‘Cambrian Explosion’ as millions of life forms suddenly appeared on land.

The climate created by this atmosphere began to change at that time and continues to do so some some 600,000,000 years later though we only have specific details of the last half million years or so, as shown below.

 

 

These are a broad outline of temperature changes over the last 400,000 years as recorded by three different methods. Perhaps the most familiar is the Vostok Ice Core (Antarctica), drilled to a depth of 11,887 feet (3623 m) in 1998.

Conclusion: There are well-known facts that pale before a larger reality. Do not trim your arguments (whatever they be) to exclude the larger reality.

Well Known Fact: Climate Change is happening and its profound effect upon humankind is real. Human-influenced climate change is a new scientific reality

Larger Reality: Climate Change has a detailed in the scientific record for about 4oo,ooo years — and it has been ongoing for about 600,000,000 years.

What was the ongoing debate of our paleoindian ancestors as they watched the megafauna (wooly mammoths, sabre tooth tigers, etc.) disappear as the 5,000 ft (1.6 km) ice cap atop Manhattan melted away beneath their feet?

The paleoindians had it within their power to preserve the megafauna if they had known the consequences of their overhunting.  However, the retreating glacier, a consequence of global cooling, was beyond their control.

Today humankind faces the same two problems. And this time we have a bigger stake in the game. If the will is there, we can stop or at least alter the course of the Fourth Great Extinction. And if the will is there, we can curb at least the human-enhancement portion of climate change, whether or not the planet is subject to the larger, longer-term climatic cycles.


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