NEW YORK, March 4, 2015 – Milan is the Top Fashion Buzzword for 2015 followed by, Suede, Booty, Kate’s Baby Girl, and Yellow Hues. Rounding out the Top Ten were Blue & White; Plus Size, Gingham, Shirt Dresses, and Trans Models. Wrapping up this year’s list are Denim, Flourishes, Corduroy, Retro Fashion, and Transparents.
Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four. Milan last held the Top Spot in Global Language Monitor’s annual ranking in 2008. Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’. [Update: The recent reports from Milan were not favorable.]
“In a time besodden with violence and horrors perpetrated against women and girls, the world of fashion stands out as a beacon of self-affirming light to celebrate the inherent beauty and dignity of every woman, and her ability transform herself in whatever way she sees fit,” said Rebecca Roman, Manhattan-based Fashion Director for GLM.
Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. in the latest ranking, New York topped Paris and London followed by Los Angeles, Barcelona, Rome, Berlin,
Methodology: GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis. The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge. To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
Top Fashion Buzzwords of previous years include:
New Brand Affiliation Index (BAI) Rankings for RIO 2016 Games
Bridgestone makes a remarkable debut as a Top Sponsor
Nike, though only an Official Supplier, has Clout of Top Sponsor
February 27, 2015 Austin, Texas — Top Olympic Sponsors Coca-Cola, Bridgestone, McDonald’s and GE lead the Marketing Race for the RIO Summer Games according to a new analysis of by the Global Language Monitor (GLM). Among Non-Affiliated Marketers (NAM), the leaders include IBM Global Services, Siemens and Pepsi — with Starbucks and Red Bull firmly in the mix. Nike, though only an Official Supplier, scored squarely in the midst of the Top Partners. GLM used its proprietary Brand Affiliation Index (BAI) to determine these rankings in the “RIO Olympics 2016 Marketing Outlook,” now ready to order. Overall, nine of the top fifteen positions were held by Non-Top Partners, though three of the top five positions were held by Top Sponsors.
Among the surprises for the Top Sponsors were a remarkable debut by Bridgestone, currently besting all Top Sponsors save Coke, a strong showing for Nike, and disappointing showings for Samsung and Panasonic.
The report is an on-going longitudinal study stretching back to London and forward to Tokyo 2020. GLM’s BAI tracks how often brand names were linked to the Olympics in global print and electronic media and social networks.
“The importance of these early numbers cannot be underestimated, since they have been found to be strong indicators of actual performance during the Games, themselves,” said Paul JJ Payack, President and Chief world Analyst of the Global Language Monitor. “In fact, the early numbers show an intense battle for position already being waged between the Official Olympic Sponsors and the Non-affiliated Marketers, also called Ambush Marketers or Ambushers.”
The ‘fully loaded’ cost of a Top Olympic partnership totals as much as $1 billion over the course of each four-year Olympiad.
For the Rio Summer Games 2016 there are eleven Official Top Sponsors: Coca-Cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin. Currently GLM is tracking some eleven Non-affiliated Marketers competing against the Top Sponsors: IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Unilever, and Subway, among others.
GLM tracks all three tiers of Olympic sponsorships and their non-affiliated competitors.
The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.
Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
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About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.
Current Global Fashion Capitals:
Global Language Monitor’s 15th Annual Survey of Global English
” Each emoji represents an emotion, expression, or state of mind, or a person, place or thing, so much so, that we see the birth of the AlphaBorg or AlphaBit.” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.
“The English Language is now undergoing a remarkable transformation unlike any in its 1400 year history — its system of writing, the Alphabet, is gaining characters at amazing rate. These character are ideographs or pictographs that are called emoji and emoticons. There are about a thousand emoji characters now officially recognized by Unicode Consortium, the official keepers of coding that forms the basis of the Internet. They regularly review new suggestions with the next 37 or so being finalized for June 2015. Then the new emoji can be embedded in any number of devices for any number of languages.
“The AlphaBIT now includes letters, numbers, the diacritical marks that compose emoticons, as well as clever electronic solutions that provide real-time access to more than hundreds of emoji.”
GLM’s top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.
Example of Emoji Keyboard
The figure below shows an Emoji keyboard for Apple. When you select the Emoji keyboard, you will see a new key on the bottom row, which looks like an stylized globe.
You click this key to access a number of emoji ideographic menus for differing classes of emoji. In this way the key doesn’t present a single letter, number, or diacritical mark but rather access to hundreds or thousands of emoji.
The following figures show the Top 7 Emojis on a specialized Twitter feed for 24 hours back in June 2014. Fourteen of the Top 100 were heart-based.
At last count there are now some 722 characters, with another 250 being made available during the next year, and 37 more due for approval in June 2015.
The Top Words of 2014 follow.
Rank / Word / Comments
The Top Phrases of 2014
Rank / Phrase / Comment
The Top Names of 2014
Rank /Name / Comments
Methodology: GLM’s Word of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must meet three criteria: 1) found globally, 2) have a minimum of 25,000 citations, and 3) have the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular professional or social group or geography. The goal is to find the word usage that will endure the test of time.
Top Words: No. 1 ‘404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA
Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps
Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya
Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)
30 – 30 – 30
No. 1, Words, Names and Phrases of 2014 will be announced during the US Thanksgiving Week, Tuesday November 25
No. 2, Top Business Buzzwords (50) will be announced in early December.
No.3, Top Words of the Quindecennial of the 21st century will be announced in mid-December.
No. 4, Top Words, One Hundred Years Hence & Map of the Re-federalized United States for 2114 A.D. later in December.
Current Number of Words in the English Language is 1,027,770.5 (July 1, 2014 estimate)
Austin, Texas November 17, 2014 — Since the US Mid-Term Elections, the Global Language Monitor have compiled a list of the major global trends that were not specifically addressed by either party.
In 2014 to better understand these issues, GLM has structured these topics as “Answers to Unasked questions”.
“Since 2004, GLM has analyzed the top political buzzwords leading up the the Presidential- and Mid-term Elections,” said Paul JJ Payack, president and Chief Word Analyst for GLM. “This year we are highlighting the trends that were little addressed by either party.”
The Answers to Unasked Questions From the 2014 Mid-Terms follow.
Answer No. 1. In the Islamic state, women and young girls (10 and older) are stolen and then sold into sexual slavery or forced into involuntary marriages. And this after watching the beheading of their husbands, sons and brothers.
Question No. 1 How do you best describe a War on Women?
Answer No. 2. A horrific pandemic is raging in West Africa, threatening to escape to other countries and continents. The CDC estimates that it could reach a half million deaths or more — by January. The World Health Organization admits that it failed to see the outbreak for what it is.
As of Nov. 4th, WHO says there were 13,227 cases and 5,285 deaths. Doctors Without Borders warns if the number breaks 20,000, there will be little that can be done. The CDC believes the numbers of current cases should be doubled or tripled to between thirty and forty thousand as of now.
Question No. 2 Why are concerned citizens being ridiculed as panic-stricken and hysterical?
Answer No. 3 Since the first oil shock in 1973, the US has been in an upside down position regarding energy usage vs production. Estimates of harm done to individual consumers (and the economy at large) range up to a trillion dollars, or more. We re-tuned the entire economy, had wars, at least partially for oil, and spent billions in new exploration technologies. By some measures the US has finally regained the title of the World’s Top Energy producer. This has has all turned around in the last 18 months, yet few celebrate this remarkable achievement.
Question No. 3 The ‘Oil Crisis’ no longer serves a political purpose for either side. It’s much easier to argue over fracking, the Keystone pipeline and Global Warming.
Answer No. 4 According to the Purchasing Power Parity measurement of global economies, China has surpassed the US as the World’s largest economy earlier in 2014. (China will take another year of two of torrid economic growth to surpass the US employing the other scale, the Gross Domestic Product (GDP). This is a momentous occasion. The Last time this happened was in 1857 when the the United States surpassed the United Kingdom as the world’s economic leader. Though there are those who dispute this exact date, all agreee that is was a long, long time ago.
Question No. 4 An important, even world shaking, event occurred during this election cycle; can you name it?
Answer No. 5 The Great Recession (Or Global Economic Re-structuring). In 2008 the then-current administration never ceased to maintain that the country was not in a by-the-books definition of a recession (even though the global economy was in a freefall). This was because the economy did not yet hit two consecutive quarters of decline in GDP. Six years later we are in the opposite position with successive quarters of growth, but the citizens believe that something is wrong structurally with the economy, with wages stagnant, and millions dropping out of the workforce or taking part-time positions at greatly reduced salaries.
Question No. 5 Why do some economists think that we need a new way to measure economic expansions, contractions, underemployment, and the like.
Answer No. 6: US Industrial production is currently at ‘normal’ levels, normal for a post-Industrial Economy, that is. For the last fifty years industrial output has fallen as a percentage of the overall economy, an inexorable decline.
Question No. 6: When is the manufacturing side of the US economy ever coming back to normal levels?
Answer No. 7: 2114. At this writing, most of the current conflicts in the Middle East can, at least partially, trace their beginnings to World War One, currently commemorating its centennial in 2014, and its immediate aftermath. These conflicts are intransigent, and deeply rooted — another hundred years, say two or three more generations, is as good a guess as any.
Question No. 7: When will the conflicts in the Middle East be settled?
Phrase of the Day: Settled Science
As thoughtful readers have learned since the launch of the Global Language Monitor in the fall of 2003, all objectivity in media is suspect, and for good reason. The non-bias claimed on all sides of the political equation is itself, biased, since all media have come to see their particular viewpoint as objective and true, right and just, supported by the facts, scientific or otherwise, and agreed to by all learned people (who happen to agree to their particular beliefs).The fact that their audiences steadfastly agree with their positions, only serves to re-enforce their particular biases. “We all think so, so it must be true!” (… and it is logically consistent, is a frequent addition.)
One of the most dangerous of these biases is the concept of ‘settled science’.
Science, by definition, can never be settled.
The Scientific Method has been adhered to since the Enlightenment. It is composed of five or six steps
There is always more complete data to be found and always room for another test of the hypothesis, to ensure completeness.
Another time-honored tradition, is the custom of employing Occam’s Razor in the decision-making process. Occam’s Razor is stated in Latin as: “Entia non sunt multiplicanda praeter necessitatem” (‘Do not multiply things without necessity). The principle is essential for model building because for a given set of data, there is always an infinite number of models explaining the data.
In other words if you have two choices 1) a snowball moves because invisible, alien drones take it and deliver it to its target, or 2) angular momentum — you must choose No. 2 because that is the simplest.
If there is any fact in science that cannot be debated, it’s Einstein’s Theory of Relativity. Yet nonetheless, every year there are numerous well-publicized challenges to differing aspects of the Theory. How can this be if the Theory of Relativity is ‘settled’?
The answered is because this is part of the scientific method!
Lest this be seen as an argument against human-enhanced Global Warming, please allow me to point out that this is not the case. We consider Global Warming as close to settled science you can get but not for the reasons you might think.
Settled Science is not a new term, in fact, its use stretches back some 150 years, although the settled science that it described would seem a Hall of Infamy in the early 21st century.
Settled Science in late 1800s:
- The division of Humankind into ‘races’ differentiated by alleged Intellectual Potential (or limitations), Color of Skin, Shape of the head, and Geographic Location.
- Segregation of women and girls from higher education. Alleged reasons: women’s brains could not deal with rigorous thinking — and men would become physically and psychologically unhinged in their presence.
- Excluding women from voting for much the same issues.
Settled Science in early 1900s:
- Space flight is not possible because there is nothing in space for an engine to push against.
- Since space cannot be empty, there needs to be a substance and name it ether.
- The Universe cannot be infinite, so we live in an ‘island universe’ that we call the Milky Way.
Settled Science later in the 20th century
- There are so many safeguards built into nuclear power plants that the odds of an accident are 50,000,000,000 to 1.
- A ‘population bomb’ would wipe out millions or billion of humans before the end of the century.
- An impending Ice Age would settle upon Northern climes before the end of the century with great death and destruction in its wake.
- Being gay or lesbian was classified as abnormal and a psychiatric condition by the experts in the field.
Settled Science early in the 21th century
- That nothing can exceed the speed of light was a given until it was recently ‘proven’ that the Inflationary Stage of the first moments of the Big Bang expanded thousands or millions of light-years in less than a millionth of a second.
With Occam’s Razor in mind we must come to the conclusion that ‘settled science’ is a term that often contradicts the Scientific Method, itself and,therefore, must be used with great caution.
Phrase of the Day: Global Warming / Climate Change
This is one of a series; for the entire series go here:
Definition of Hysteria and Panic
Little evidence of ‘hysteria,’ ‘hysterical thinking,’ or ‘panic’
October 27, 2014, Austin, TEXAS — In a TrendTopper MediaBuzz analysis of top global print and electronic media the Global Language Monitor (GLM) has found little evidence of ‘hysteria,’ ‘hysterical thinking,’ or ‘panic’ but an overabundance of the words ‘fear’ and ‘concern’. The survey was completed on October 21, 2014
“Since President Obama issued his warning on ‘hysteria and hysterical thinking’, the media have taken up the cry, yet there is little evidence of any such reactions actually occurring.” said Paul JJ Payack, President and Chief of GLM. “However, we are seeing a very large uptick in references to ‘fear’ and ‘concern’ — and for good reason since nearly every projection on the course of the epidemic by the World Health Organization, the CDC, and the Administration have proven false. The American people are seeing a large disparity between what they are being told — and what they see with their own eyes”.
The top findings of the TrendTopper MediaBuzz Study:
October 12, 2014 (Updated) Global Language Monitor’s Ebola Tracker, a Language and Logic (LAL) assessment the various announcements, updates and projections issued by the World Health Organization (WHO), the CDC, and the UN focuses on the WHO: Ebola Response Roadmap Situation Report issued on 8 October 2014.
Key Points of the WHO Update: