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2016 TrendTopper MediaBuzz Top 199 US Colleges with Change from 2014

Rank Top US Colleges 2014
1 Wesleyan University  54
2 School of the Art Institute of Chicago 27
3 College of the Holy Cross 58
4 Williams College 6
5 University of Richmond 2
6 United States Military Academy 1
7 Smith College 47
8 United States Naval Academy 20
9 Middlebury College 7
10 Pratt Institute 10
11 Wellesley College 4
12 University of the Arts, PA 69
13 Berklee College of Music 72
14 Babson College 9
15 Oberlin College 19
16 Rhode Island School of Design 22
17 Bucknell University  11
18 Vassar College 8
19 Barnard College 21
20 Colgate University 14
21 Bowdoin College 15
22 Pomona College 3
23 Davidson College 25
24 Bennington College 96
25 Lafayette College 13
26 Swarthmore College 16
27 United States Air Force Academy 43
28 Colby College 46
29 Mount Holyoke College 44
30 Bard College 18
31 Amherst College 4
32 Fashion Institute of Technology 64
33 Morehouse College 35
34 Carleton College 36
35 Occidental College 17
36 Furman University 66
37 Bryn Mawr College  31
38 The Juilliard School 30
39 Reed College 24
40 Bates College 48
41 Washington and Lee University 38
42 Kenyon College 40
43 Drew University 45
44 Dickinson College 23
45 Skidmore College 39
46 Colorado College  89
47 Trinity College, CT 33
48 DePauw University 49
49 Gettysburg College 32
50 Haverford College 50
51 Southwestern University 173
52 St. Olaf College 68
53 Macalester College 60
54 The College of Wooster 83
55 Virginia Military Institute 177
56 Siena College 61
57 California Institute of the Arts 118
58 Sewanee—University of the South 26
59 Denison University 59
60 Spelman College 37
61 Sarah Lawrence College 74
62 Willamette University 57
63 Grinnell College  28
64 High Point University 93
65 School of Visual Arts 176
66 Hillsdale College 92
67 University of Puget Sound 70
68 Claremont McKenna College  73
69 Harvey Mudd College 123
70 Allegheny College 100
71 Centre College 65
72 Sweet Briar College 55
73 Rhodes College 71
74 Florida Southern College 133
75 The Cooper Union 12
76 Muhlenberg College 94
77 St Lawrence University 75
78 Hampden – Sydney College 91
79 Ohio Wesleyan University 81
80 Ohio Northern University 76
81 Beloit College 80
82 Knox College 51
83 Goucher College 113
84 Fisk University  121
85 Flagler College  53
86 Berea College 102
87 San Francisco Art Institute 87
88 Gustavus Adolphus College 67
89 Illinois Wesleyan University  106
90 Stonehill College 88
91 Whitman College 97
92 Endicott College 148
93 Bethel College, IN 169
94 Guilford College 77
95 Hamilton College  41
96 Kalamazoo College 101
97 Grove City College 136
98 Wheaton College MA 86
99 Wheaton College, IL 122
100 Whittier College 125
101 Augustana College IL 142
102 Lawrence University 152
103 Scripps College 107
104 Lake Forest College 109
105 Wofford College 117
106 Earlham College 135
106 Carthage College 112
108 SUNY—Geneseo 116
109 Susquehanna University 110
110 Moravian College 114
111 Wittenberg University 104
112 Pitzer College 120
113 Lewis and Clark College 140
114 Wabash College 132
115 Albright College 137
116 Elizabethtown College 144
117 Coe College 199
118 Linfield College 82
119 Transylvania University  147
120 Boston Conservatory 149
121 Birmingham Southern College 84
122 Cornell College 98
123 Franklin and Marshall College 159
124 McDaniel College 153
125 Westmont College 161
126 SUNY—Purchase 108
127 Ursinus College 130
128 Agnes Scott College 134
129 Milwaukee School of Engineering 115
130 Hartwick College 141
131 Hood College 124
132 Elizabeth City State University 155
133 Marietta College 128
134 South Dakota School of Mines 151
135 Union College 34
137 Bethune-Cookman University  63
138 Adrian College 138
139 Hendrix College 145
140 Hanover College, IN 181
141 Juniata College 150
142 Randolph-Macon College 129
143 SUNY College of Technology, Alfred 178
144 Goshen College 131
145 Calvin College 99
146 Elmira College 85
147 Morningside College, IA 156
148 Hampshire College 154
149 Loras College IA 139
150 Eastern Mennonite University 166
151 Millsaps College 185
152 New England Conservatory of Music 170
153 Ripon College 103
154 St. John’s College, MD 79
155 Curtis Institute of Music 157
156 Lebanon Valley College 143
157 Ouachita Baptist University 174
158 Hollins University, VA 162
159 Westminster College 62
160 Buena Vista University 164
161 St. Mary’s College, IN 111
162 United States Merchant Marine Academy 179
163 University of Minnesota, Morris 167
164 LaGrange College, GA 189
165 College of New Jersey 42
166 Lenoir-Rhyne University 194
167 Messiah College 52
168 Augustana College, SD 160
169 San Francisco Conservatory of Music 146
170 Emory and Henry College 192
171 Howard Payne University  188
172 College of St. Benedict/St. John University 172
173 Corcoran College of Art and Design 198
174 Austin College 184
175 Trinity Washington University 29
176 New College of Florida 168
177 Berry College 190
178 Albion College 105
179 McMurry University, TX 165
180 Wells College 171
181 Minneapolis College of Art and Design 175
182 Connecticut College 163
183 California College of the Arts 119
184 Washington and Jefferson College 195
186 Erskine College 183
187 Cleveland Institute of Music 180
188 United States Coast Guard Academy 182
189 Presbyterian College 95
190 Hobart William Smith College 78
191 St. Michael’s College 193
192 University of the Ozarks 197
193 University of North Carolina School of the Arts 158
194 Olin College 186
195 St. John’s College, NM 191
196 Oklahoma Baptist College 90
197 Bard College at Simon’s Rock  187
198 Eugene Lang College 200
199 St. Mary-of-the-Woods College 126

 

Rank Top US Colleges 2014
1 Wesleyan University  54
2 School of the Art Institute of Chicago 27
3 College of the Holy Cross 58
4 Williams College 6
5 University of Richmond 2
6 United States Military Academy 1
7 Smith College 47
8 United States Naval Academy 20
9 Middlebury College 7
10 Pratt Institute 10
11 Wellesley College 4
12 University of the Arts, PA 69
13 Berklee College of Music 72
14 Babson College 9
15 Oberlin College 19
16 Rhode Island School of Design 22
17 Bucknell University  11
18 Vassar College 8
19 Barnard College 21
20 Colgate University 14
21 Bowdoin College 15
22 Pomona College 3
23 Davidson College 25
24 Bennington College 96
25 Lafayette College 13
26 Swarthmore College 16
27 United States Air Force Academy 43
28 Colby College 46
29 Mount Holyoke College 44
30 Bard College 18
31 Amherst College 4
32 Fashion Institute of Technology 64
33 Morehouse College 35
34 Carleton College 36
35 Occidental College 17
36 Furman University 66
37 Bryn Mawr College  31
38 The Juilliard School 30
39 Reed College 24
40 Bates College 48
41 Washington and Lee University 38
42 Kenyon College 40
43 Drew University 45
44 Dickinson College 23
45 Skidmore College 39
46 Colorado College  89
47 Trinity College, CT 33
48 DePauw University 49
49 Gettysburg College 32
50 Haverford College 50
51 Southwestern University 173
52 St. Olaf College 68
53 Macalester College 60
54 The College of Wooster 83
55 Virginia Military Institute 177
56 Siena College 61
57 California Institute of the Arts 118
58 Sewanee—University of the South 26
59 Denison University 59
60 Spelman College 37
61 Sarah Lawrence College 74
62 Willamette University 57
63 Grinnell College  28
64 High Point University 93
65 School of Visual Arts 176
66 Hillsdale College 92
67 University of Puget Sound 70
68 Claremont McKenna College  73
69 Harvey Mudd College 123
70 Allegheny College 100
71 Centre College 65
72 Sweet Briar College 55
73 Rhodes College 71
74 Florida Southern College 133
75 The Cooper Union 12
76 Muhlenberg College 94
77 St Lawrence University 75
78 Hampden – Sydney College 91
79 Ohio Wesleyan University 81
80 Ohio Northern University 76
81 Beloit College 80
82 Knox College 51
83 Goucher College 113
84 Fisk University  121
85 Flagler College  53
86 Berea College 102
87 San Francisco Art Institute 87
88 Gustavus Adolphus College 67
89 Illinois Wesleyan University  106
90 Stonehill College 88
91 Whitman College 97
92 Endicott College 148
93 Bethel College, IN 169
94 Guilford College 77
95 Hamilton College  41
96 Kalamazoo College 101
97 Grove City College 136
98 Wheaton College MA 86
99 Wheaton College, IL 122
100 Whittier College 125
101 Augustana College IL 142
102 Lawrence University 152
103 Scripps College 107
104 Lake Forest College 109
105 Wofford College 117
106 Earlham College 135
106 Carthage College 112
108 SUNY—Geneseo 116
109 Susquehanna University 110
110 Moravian College 114
111 Wittenberg University 104
112 Pitzer College 120
113 Lewis and Clark College 140
114 Wabash College 132
115 Albright College 137
116 Elizabethtown College 144
117 Coe College 199
118 Linfield College 82
119 Transylvania University  147
120 Boston Conservatory 149
121 Birmingham Southern College 84
122 Cornell College 98
123 Franklin and Marshall College 159
124 McDaniel College 153
125 Westmont College 161
126 SUNY—Purchase 108
127 Ursinus College 130
128 Agnes Scott College 134
129 Milwaukee School of Engineering 115
130 Hartwick College 141
131 Hood College 124
132 Elizabeth City State University 155
133 Marietta College 128
134 South Dakota School of Mines 151
135 Union College 34
137 Bethune-Cookman University  63
138 Adrian College 138
139 Hendrix College 145
140 Hanover College, IN 181
141 Juniata College 150
142 Randolph-Macon College 129
143 SUNY College of Technology, Alfred 178
144 Goshen College 131
145 Calvin College 99
146 Elmira College 85
147 Morningside College, IA 156
148 Hampshire College 154
149 Loras College IA 139
150 Eastern Mennonite University 166
151 Millsaps College 185
152 New England Conservatory of Music 170
153 Ripon College 103
154 St. John’s College, MD 79
155 Curtis Institute of Music 157
156 Lebanon Valley College 143
157 Ouachita Baptist University 174
158 Hollins University, VA 162
159 Westminster College 62
160 Buena Vista University 164
161 St. Mary’s College, IN 111
162 United States Merchant Marine Academy 179
163 University of Minnesota, Morris 167
164 LaGrange College, GA 189
165 College of New Jersey 42
166 Lenoir-Rhyne University 194
167 Messiah College 52
168 Augustana College, SD 160
169 San Francisco Conservatory of Music 146
170 Emory and Henry College 192
171 Howard Payne University  188
172 College of St. Benedict/St. John University 172
173 Corcoran College of Art and Design 198
174 Austin College 184
175 Trinity Washington University 29
176 New College of Florida 168
177 Berry College 190
178 Albion College 105
179 McMurry University, TX 165
180 Wells College 171
181 Minneapolis College of Art and Design 175
182 Connecticut College 163
183 California College of the Arts 119
184 Washington and Jefferson College 195
186 Erskine College 183
187 Cleveland Institute of Music 180
188 United States Coast Guard Academy 182
189 Presbyterian College 95
190 Hobart William Smith College 78
191 St. Michael’s College 193
192 University of the Ozarks 197
193 University of North Carolina School of the Arts 158
194 Olin College 186
195 St. John’s College, NM 191
196 Oklahoma Baptist College 90
197 Bard College at Simon’s Rock  187
198 Eugene Lang College of New School U. 200
199 St. Mary-of-the-Woods College 126

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2016 TrendTopper MediaBuzz Top 222 US Universities

 

 

 

To see the Top Public Universities, go here.

 

To see the Top Private Universities, go here.

 

To see the Top Engineering Institutions, go here.

 

To see the Top Catholic-related Universities, go here.

 

To see the Top Denominational-related Universities, go here.

 

To see the Top Public Colleges, go here.
 
To see the Top Private Colleges, go here.

 

To see the Top Military/Service Academies, go here.
 
To see the Art/Design/Music Schools, go here.
 
Women’s Colleges, go here.
 
HBCU, to here.
 

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Top Politically Correct Word List of 2004

2004 Flashback

Politically inCorrect PCs

Master/Slave Tech Terms Raise Eyebrows in L.A.

 .

Danville, California (December 4, 2004) Los Angeles County’s insistence on covering over with labels any computer networking protocols that mention master/slave jargon, has been chosen the top example of political correctness in language for 2004 .

Read more

Tornado Explainer

As a public service, the Global Language Monitor provides the Tornado Explainer

Tornado strength scale

Tornadoes are measured on the Enhanced Fujita scale – an after-the-fact estimate of wind speeds based on the damage the storm has caused. It has six levels:

  • EF0 – 105 to 137km/h (65 to 85mph)
  • EF1 – 138 to 177km/h (86 to 110 mph)
  • EF2 – 178 to 217km/h (111 to 135mph)
  • EF3 – 218 to 266km/h (136 to 165mph)
  • EF4 – 267 to 322km/h (166 to 200mph)
  • EF5 – greater than 322km/h or 200mph

“These suction vortices could have winds that

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2016 Top 419 US Colleges and Universities According to TrendTopper MediaBuzz

 2016 Top 419 US Colleges and Universities According to TrendTopper MediaBuzz

MIT Makes it Four in a Row; Ivy League in unaccustomed position

 

TTMB 2016 College Guide

Download the Complete Report Now!  

Winners appear to be the Technical Schools and elite state Institutions.
 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.
Austin, Texas, July 16, 2015 — For the first time, the ‘brands’ of elite private colleges have been hit by the backlash against elites, entitlement and privilege. In fact, for the first time, a major shift has been detected in the brand perceptions at the top of the rankings  with elite private universities being pushed further down the rankings by their elite public counterparts.  This according to the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.
 
2016 TTMB College Guide
MIT, a school, in its own class, remains atop the list for the second, third, fourth consecutive analysis.
However the University of California system took  the No.2 to No. 4 spots led by UCLA, Berkeley, Davis and  San Diego.
Harvard (top ranked several times by TTMB), Chicago, USC, Stanford, Penn, and  NYU, among other private elites, all lost ground from the 2014 TTMB rankings.
“Over the last several years there has been a mounting backlash against those perceived to be elite, entitled and privileged,” said Paul JJ Payack,  Editor-in-Chief of the TTMB College Guide. “
This is exemplified by the Top 1%, Anonymous and Occupy movements. The chorus has been recently joined by the like of Malcolm Gladwell, the New Yorker writer who famously tweeted about a recent $450 million gift to Harvard, “If billionaires don’t step up, Harvard will soon be down to its last $30 billion.”

MicroEssay: The Future of Global English (400 Years in the Future)

A Short Essay by Paul JJ Payack

The conquest of Global English is nearly complete. It is impossible to hold back this tide. The Tsunami of English has already swept over the earth. The question now is how to adjust to this new reality.

I have several suggestions. The first would be to master the language. Yes, acknowledge the sea-change, disassociate yourself from any political misgivings — and get on with it. Global English is here and now — and here to stay. Global English will reside, preside and thrive. At least in some form. Here are some possible threads of evolution (or devolution) of the language over the next 400 years. I chose this perspective because that is the same temporal distance we are from the days of Shakespeare and the King James Bible.

Keeping in mind that the best way to predict the future is to read the past, here are a number of differing scenarios, one of which will be the future of Global English

1. Cyber English: The robots take control of the language. This form of English would be ‘clipped’ and very precise (no ‘fuzzy’ logic here). Come to think of it, this would be a great leap backward to the time of the King’s English, as spoken in, say, Colonial India.

2. The Romanticization of English: The Language devolves into various local dialects that in time become robust languages in themselves. The precedent for this, of course, is Latin splintering into the Romance Languages (Italian, French, Portuguese, Romanian, and Spanish). As Latin is still the Official Language of the Vatican City state, English will remain spoken in certain enclaves in North Carollina, western Virginia, and in the Desert Southwest.

3. Return to Proto-Indo-European. Not as outlandish as it might seem, as the Green movement decries the technological basis of much of Global English, and in a Back-to-Basics promotes the original P-I-E as a ‘green language’.

4. English captured by the Chinese: the Middle Kingdom strikes back and begins to stake a claim in English Language ownership, much as America has done so during the last century. The Chinese prove to be excellent caretakers of the language and develop many interesting ways to extend it throughout the Earth and beyond.

5. Revenge of the Nerds: Leetspeak Strikes Back. The Nerds control the language. All words have dozens of spellings and meanings. Letters, numbers and symbols intermix. Exposition is heavily encrypted. The precedent: The English language before the Noah Webster and the OED. Shakespeare’s many variations on his name is mere child’s play to the near-infinite variety of spelling your children’s children will be able to use for their names.

6. The Number of Words in the English Language
Academics will no longer fret at counting the number of words because the conquest of English will no longer be tainted by political, cultural, and social concerns. Once freed from these concerns, Everyone will be free to count words in the same manner that their scientific colleagues count the number of galaxies, stars and atomic nuclei.

We will then be able to count ALL the words: every name of every fungus, all the technical jargon, YouthSpeak, all the –Lishes, everything.

Dictionaries will not longer be the arbiters what’s a word? Questions of standing the test of time will be rendered inoperable. Words will bubble forth as a frothy sea-foam of insight and meaning. If a word is used by millions or even thousands of influential elites, regardless of class or any form of identity (gender, ethnic, class, national, or social) it will be deemed a word and recorded for posterity.

7. There will be no words only thoughts. This is a rather difficult scenario to explore, since words all but disappear. Dictionaries will be replaced by something much more ethereal, sort of like a directory of dreams, ideas and ideals.

The language will swell to tens of millions of ‘words’ and the fact of its crossing the 1,000,000, word barrier will be looked upon something quite quaint that happened in the ‘classic days’ of ‘Global English language (long before it assumed its then-current exalted position. In all probability, the words in this essay may seem closer to the works of Shakespeare and those of the King James Bible than those of the, say, twenty-fifth Century.

 

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The Inevitable Outsider

The Inevitable Outsider — An Outsider’s Path to Victory was Foreseeable from the Start, Part One

Outsider

A MetaThought Commentary By Paul JJ Payack

Since the turn of the century there has been a swelling undercurrent, a seething restlessness, a mostly hidden wellspring of anger, vitriol and disappointment making its way through the body politic.  All too often, this undercurrent was dismissed as irrelevant, inconsequential and certainly not worthy of serious consideration, let alone study.

At first observers had the luxury of blaming this undercurrent on forces outside an individual’s control:  9/11, the Iraq War, G.W. Bush (and Dick Cheney), the Global War on Terrorism and the elusive Osama bin Laden, the Housing Bubble, Lehman Brothers, and the beginning of the Great Recession, which was actually just another manifestation of the Global Economic Restructuring. (More on this below.)

At the time, the election of Barack Obama was heralded as a full stop in History, a break with the past, the dawn of a new post-racial era, certainly in the US, if not the world, even as an avatar of a new age.

Now, some eight years into the ‘new era’ the news has been full of various elites’ recriminations about how they got it so wrong.  These apologia have been characterized as revelations, surprises, astonishments, and/or mis-measurements.  Translation: the measuring of data no longer meaningful, undergirded by assumptions about a world that no longer (If it ever) existed.

In 2009 the Global Language Monitor noted the ‘on-going’ Global Economic Restructuring, of which the so-called ‘Great Recession’ was merely a part.

Previously, GLM noted that the Rise of China, was the top news story of the first decade of the 21st century that was subsequently confirmed by scholars the world over.

The lose of tens of millions of of manufacturing jobs, the outsourcing of entire Industries, the literal shrinkage of the middle class were all missed by these outdated forecasting models and the technicians and analysts who employed them.

 

Newsflash from another reality:

  • “There are more white voters than people, (namely the Upshot group in the New York Times) think(s)”.
  • Millions more white, older working-class voters went to the polls in 2012 than was found by exit polls
  • “The Upshot|Why the Surprise Over ‘Brexit’? Don’t Blame the Polls”
  • One Economic Sickness, Five Diagnoses
  • While many would argue there are serious problems within the United States economy, there is no consensus among economists on the root causes.
  • The Jobs Report Is Not Quite as Terrible as It Looks:  A slightly longer-run perspective offsets some short-run gloom, but the numbers suggest the economy is slowing.
  • Why a B-Minus Economy May Be Causing a Turbulent Election
  • an Upshot contributor, has pointed out, people are generally not angry about the economy,
  • What I Got Wrong About Donald Trump:  Was the Trump phenomenon impossible to foresee, or did we miss important clues along the way? A look back at a strange primary season.
  • How We Built Our Model: The Upshot built a model using pre-election polling and census data to estimate the support and turnout of more than 8,000 demographic
  • How We Measured Voters:  The actual results look a lot more like the electorate in the Current Population Survey or voter file than in the exit polls.

These are but a series of apologia issued by NY Times attempting to explain their colossal miss of the entire ‘Outsider’ phenomenon. Simply put it is most difficult to find what you are not looking for.

Since the turn of the century there has been a swelling undercurrent, a seething restlessness, a mostly hidden wellspring of anger, vitriol and disappointment making its way through the body politic.  All too often, this undercurrent was dismissed as irrelevant, inconsequential and certainly not worthy of serious consideration, let alone study.

The Global Language Monitor has been tracking the disruptive undercurrent that has been seething beneath the surface of the 21st century, theories, speculations, and statistical analysis since the housing crisis — two years before the first Obama Inauguration.

GLM charted the meteoric rise of the charismatic and charming political star, we also tracked the burgeoning undercurrent that followed from the crash of the Housing Bubble and only gained momentum with the fall of Lehman Brothers, and ensuing financial dislocation, the Global Economic Restructuring, from which the economy has yet to recover.

Now that the pundits have missed the ongoing electoral tsunami in 2016, for much the same reasons they missed:  The political rage, and anger boiling beneath the surface that has resulted in the ‘Outsider, phenomenon’.

The failure to admit the the Global Economic Restructuring, including the rise of China to global dominance,underplaying the reality of the end of the US economy as we knew it.

  • The 4% shrinkage of the Middle Class in this decade
  • The off-shoring of entire American industries
  • The loss of tens of millions of manufacturing jobs over two decades
  • The impending financial collapse in 2008
  • The ballooning housing market bubble bursting in 2006

Now, reading the accounts of the various experts, pundits and luminaries on how they ‘missed’ the Outsider phenomenon, is a study in how an isolated group of highly educated, intelligent, yet like-minded individuals, can create a sort of bubble that contains the only the things they expect to see and only those words they expect to hear.  All else is cast as non-logical, ignorant, inconsistent, and most certainly not worthy of consideration.  In this regard the last ten years read almost like a Harvard B-School Case Study.

The premise of the original articles is that economists and politicians were and unfortunately continue to use are missing the essence of the profound worldwide economic transformation that has been underway for quite some time. Unfortunately, this economic restructuring will continue unabated far into the future, unless and until the new economic reality is no longer constrained by this profoundly limited vision.

To date the facts have borne out our original assumptions:

  • The economy is not behaving as expected because were, are using, and continue to use tools that need to be rethought.
  • Since we are using outdated tools, tracking systems, and the like, they continue to measure the economy as if it were the mid-fifties, 80s or even the nineties.
  • The global economy has profoundly changed in the 21st century, even before the Economic Crisis of the late double noughts.  The recovery did not mirror previous recoveries in the US, and the traditional manufacturing sector continues to erode.
  • The Economic Restructuring has continued unabated
  • China continues its seemingly inexorable rise
  • The US and the West continue to struggle
  • The Lost Decade of Japan has indeed being replicated in the US however with some modifications

And so it goes into the race for the 2016 Presidential Elections.

The Undercurrent, Ignored

We at the Global Language Monitor have been documenting this undercurrent since 2006 And, indeed, it has and has been recorded in the pages of The Hill, the news organization most frequently accessed by the White House, Congress and  key influencers. However, those disruptive forces appear to have been masked, for good or for ill, by the triumphal arrival of the Obama Administration and its immediate aftermath. Of course, we also tracked the highs over the preceding time frame, but were prescient enough to pay attention to the lows, thinking there might be an evolving story that would unfold in the fullness of time.

Since 2003, the Global Language Monitor has been tracking political trends through Big-Data English language analysis.  We do not track pre-determined words, concepts, or names, rather we analyze the LinguaSphere to understand the ongoing global conversation. In this way, all personal, predetermined viewpoints and preconceptions are eliminated, or at least held to a minimum.

In this way, GLM specializes on finding what is not readily apparent, or is trending only beneath the surface.

The Undercurrent Within 90 Days of of the Obama Inauguration

While the world celebrated the oncoming Hope and Change transformation, as did we, GLM also measured the massive undercurrents swirling beneath the surface.  We then compared them to the 90 days following the 9/11 terrorist attacks  and the 90 days after the launch of Shock and Awe campaign presaging the invasion of Iraq. The results were certainly counter-intuitive, if not shocking:

It is this undercurrent that GLM has been tracking since then. This leads us directly to the current election cycle.

Every year since then, the underlying conditions for the Middle have deteriorated, while the political pundits obscure reality in order to increase  their political fortunes while those of the Middle Class have fallen asunder.

‘Outrage’ in global media higher than anytime this century; Previous benchmark was in aftermath of 9/11 attacks

The Global Language Monitor found that the word ‘outrage’ has been used more in the global media this week than anytime this century. The previous benchmark was in the immediate aftermath of the 9/11 terrorist attacks.  The analysis of the global printed and electronic media was concluded in March 2009/.

“There is a feeling that the outrage is unprecedented, and the numbers certainly demonstrate the fact.  The amount of anger and outrage as reflected in the media is, indeed, unprecedented,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.

In particular, the word has been quoted in association with the uproar over the AIG bonuses, as having been used by President Obama, his senior staff, members of congress, commentators, and ordinary citizens at large.  The GLM analysis included global print and electronic media since the turn of the 21st century.

GLM examined word usage in the seven days following significant events including, the 9/11 terrorist attacks in 2001, the start of the Iraq War in 2003, and the week after the Hurricane Katrina disaster in September 2005.  The analysis included global print and electronic media.

The ranking of ‘outrage’ usage in the media:

  1. AIX Bonuses, 2009
  2. the 9/11 Terrorist Attacks, 2001
  3. Hurricane Katrina, 2005,
  4. Iraq War, 2005

Earlier GLM had reported that words of despair and fear have been drowning out those of ‘Hope’ in the Global Media since Obama’s election as president of the United States on November 4, 2008, with examples abound, including  catastrophe,  depression, as in full-blown or impending disaster, collapse, and crisis, among many others.

‘Despair’ & ‘fear’ drowning out ‘Hope’ in Global Media Comparison of 90-days since election to 9/11 and Start of Iraq War

Previous to this, the Global Language Monitor found that words of despair and fear relating to the global economic meltdown are drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008.

With thousands of global headlines centering on the deteriorating global economy followed by news of the human toll of people driven to despair and committing acts of desperation, GLM undertook an analysis of the language used in the global print and electronic media since the US presidential election.  GLM then compared their frequency of use to the ninety days following the 9/11 Terrorists attacks on New York and Washington in 2001 and the 90-day period following the outbreak of the Iraq War in 2003.  The representative fear-related words chosen:  Fear, Despair, Abandoned, Desperate/Desperation.

The analysis found that these words were used in the last ninety days with 18-23% more frequency since the historic Obama election than when compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003.  The one exception was that of the word fear, itself, though its use in relation to the economic meltdown was still some 85% of its use in the case of 9/11 and the Iraq War.

“The results are striking, especially, in contrast to the immense outpouring of global goodwill in response to the inauguration of Barack Obama, since the survey included the ten days immediately following Obama’s swearing in,” ” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. 

The specific breakdown of the keywords (and related variations) follows:

  1. Abandoned — Abandoned appeared some 23% more frequently
  2. Despair — Despair appeared some 18% more frequently
  3. Desperation – Desperation appeared some 18% more frequently
  4. Fear – Fear appeared some 85% of the frequency

 

End of Part One

 

Part Two: The Unraveling Begins —  The Mid-term Elections of 2010

We pick up the story with the Mid-terms of 2010 rapidly approaching.  The nation is beginning to better understand its new president. Unlike his immediate predecessors, President Obama has never been properly vetted.  at least not in the way that Bush 43 and 41, were and Al Gore and Bob Dole had been.

By 2010, people began to understand that Barack Obama was more than a self-made man: Obama was a self-defined man.  As a self-defined man, much of the traditional vetting provided by the media was compressed into a number of months, and much of that was taken directly from Obama’s autobiographies, “Dreams from My Father” and “The Audacity of Hope”. And so we are back to the self-defined man, to a large extent, vetting himself.

And so it is none too surprising that many of the buzzwords surrounding the midterms are about Obama as a man, a person, a personality.

Comparing data from just before the 2008 general election, we see much the same patterns as today. Citations about Obama’s religion, his supposed “aloofness,” and even his smoking were much higher than what we had seen for other candidates (Bush, Kerry, Gore, etc.) in the previous two election cycles.

What we are seeing in the data appears to be a continuation of the process that ordinarily would have been ongoing for a decade or more. So the public vetting of the president continues on the Internet, in the blogs, throughout social media, and in the print and electronic media itself.

Paul JJ Payack

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This MetaThought Commentary was written by Paul JJ Payack, commentator, author, speaker and Big Data Analyst, and president of both the ThoughtTopper Institute and the Global Language Monitor.

You have permission to publish this work as long as proper attribution accompanies the copy since it is licensed under a Creative Commons Attribution 4.0 International License.

MetaThought Commentary is a service of the ThoughtTopper Institute.

For more information call 1.512.815.8836.

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How 9/11 Changed the Way We Talk (2016 Update)

How 9/11 Changed the Way We Talk
Attention: Any part of article may be used as a quote, or as a story or a segment within a larger story.
No permissions necessary.
By Paul JJ Payack

AUSTIN, Texas. September 11, 2016. For the last decade-and-a-half, The Global Language Monitor, and its predecessors have been keeping track of the manner in which the terrorist attacks on September 11, 2001 have changed the way Americans Talk. We have updated our findings several times since, as the language has evolved with the ensuing events of the decade, most tragic (Iraq, 7/7, Afghanistan, the Global Economic Restructuring), others seemingly beyond surreal (the Southeast Asian Tsunami, the inundation of New Orleans) a welcome few comforting.

New York Financial Center at dusk
One World Trade Center Glistening at Dusk

We have found subtle yet profound differences in our everyday speech since that day when terrorist attacks unfolded on the World Trade Center, the Pentagon, and the pending targets in Washington, D.C., widely suspected to be the White House or the Capitol Building. The changes we have tracked include the way Americans speak in terms of subject matter, vernacular, word choice and tone.

9/11

The first case is the use of 9/11, itself, as a shorthand for the 2001 terrorist attacks. Using various web metrics, 9/11 outpaces any other name, including the spelled out ‘September 11th” by 7:1 margin. This designation, in itself, is quite interesting. It is true that Franklin D. Roosevelt proclaimed the Pearl Harbor attack as “December 7th, 1941 as a day which will live in infamy”. But there were no “12/7″ rallying cries thereafter. Neither were the dates immortalized of the original battles of the Korean War, the Gulf of Tonkin Incident which preceded the major escalation of the Vietnam War, the Persian Gulf War, the siege of Afghanistan siege, or the invasion of Iraq. Only the 7/7 attacks on the London transportation system are recorded in common memory by their date (and primarily in the UK). .

Ground Zero

Though the ‘Freedom Tower’ now towers over the site, the name Ground Zero still evokes a sacred place, where the World Trade Center’s Twin Towers once stood. It is also revered as a burial ground since thousands of bodies literally vaporized in the ensuing collapse with no remains found whatsoever.

Almost universally, it is capitalized as any other proper name, with a few exceptions, most notably the New York Times (and later legitimized in the AP Style Guide).

In fact, the Times continues to insist on referring to Ground Zero in the lower case, calling it, for example, ‘the area known as ground zero’. Admittedly, ground zero also refers to the epicenter of a nuclear blast. In the minds of this generation, this is a close as they have ever gotten to such an event (or ever expect to).

Names are officially bestowed in a number of ways, most often by bureaucratic committees following arcane sets of rules, answering to few. In this case, we kindly request those nameless bureaucrats to follow the lead of hundreds of millions around the world who have formally bestowed upon that special place, the formal name: Ground Zero.

Heroes

In mythology, heroes were men and women often of divine ancestry endowed with the gifts of courage and strength. In reality, everyday heroes of the late 20th and early 21st centuries were sports figures (‘Be like Mike’ and ‘Where have you gone, Joe DiMaggio’), comic book and cartoon characters ala

Superman and Spiderman, and all too frequently ‘anti-heroes’ known for the colossal damage they might inflict upon a helpless (and often hapless) world.

Into this tableaux, came the heroes of 9/11, very real men and women, rushing into and up the Towers as everyone else was rushing down and out; rushing the cockpit of Flight 93, with plastic knives and forks and hot coffee, forcing the startled highjackers to abandon their plans of crashing into the Capitol or White House rather than the previously unheralded soil of Swanksville, PA; and the men and women who quietly stood their posts at the Pentagon, just doing their duty, not knowing if they would be subjected to another horrific, and more deadly, attack at any moment.

In the post-9/11 world, the term has now come to apply to any who place their lives in danger to foster the common good, especially ‘first-responders’ such as: firefighters, EMTs, and police, who quietly place their lives on the line every day.

Another historic change is the treatment of American soldiers with the respect they have been unaccustomed to since the days of the Vietnam War. The public has evidently been able to separate the politics of the wars from the all-too-human participants.

-stan

The suffix in Persian and related languages that means, literally, ‘land of,’ hence, Afghanistan or Land of the Afghans, or Kurdistan (or Kurdish Territories), or even this relatively new moniker: Londonistan. Talibanistan, referring to Afghanistan and the ‘tribal lands’ in Pakistan. The suffix has been appropriated in various, often humorous, ways such as the famous New Yorker cover that referred to the various ‘-stans’ one encounters in post-Modern life.

The Demarcation of Time

The date 9/11 now has a special place as a time marker or time stamp; we now frequently delineate time periods as either pre-9/11 or post 9/11.

The unCivil (or inCivil) War

Since 9/11, the political discourse of American politics has, arguably, descended to its lowest level since the Civil-War era when Lincoln was typically depicted as a know-nothing, Bible-spouting Baboon. Even speech of the Watergate era was spared the hyperbole commonly heard today, as respect for the institution of the presidency remained high, even though the President was widely disdained.

Today, especially in the 2016 presidential cycle, political opponents are routinely called ‘liars,’ are typically compared to Hitler, Nazis and Fascists by those who evidently know little of either history or political theory.

When tragedies do occur (the inundation of New Orleans, the Gulf Oil Spill, the Global Economic Restructuring), no opportunities are overlooked to demonize the sitting president by the ‘loyal’ opposition. And the vitriol has steadily increased throughout the decade as measured by various longitudinal indices of GLM. In fact, much of the frustration with President Obama now associated with liberals and progressives has been trending upward since his inauguration, though it was overlooked by the conventional media and polling organizations because traditional polling and information gathering often finds itself at a disadvantage when compared to Internet and social-media based trend-tracking organizations.

It is very difficult to pinpoint the exact cause of this debasement of political speech and rhetoric, but it has been suggested that in the face of a nearly invisible, constantly morphing, enemy, we have turned the attack inward, upon ourselves, and our institutions.

Apocalyptic-type Terminology

In an exclusive of the worldwide media, GLM has also found a decided rise in apocalyptic-type terminology in the description of tragedies but even with events of inconvenience (such as Washington’s Snowmageddon of last winter or the recent Carpocalypse in Los Angeles). After all it does snow in Washington, D.C. every winter and freeways are frequently closed the world over for repairs.

This trend town alarming references include: Biblical, Hiroshima-type references, Catastrophe, Holocaust, Apocalypse, decimation, and End-of-the-World scenarios. These alarmist references are recorded across the full spectrum of print and electronic media. It appears as if the world is stunned the string of early 21st catastrophes. (By the way, the world still has to deal with the so-called end of the Mayan calendar extinction event that is scheduled to occur on December 22nd of next year.)

The global media appear mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, such as

the truly catastrophic combination of earthquake, tsunami, and nuclear meltdown in Japan, where authorities encounter vast difficulties in keeping their own people fed, sheltered, evacuated, and, even, from dying on the street.

During the inundation of New Orleans, the Sunday Times (London) stated, “Devastation that could send an area the size of England back to the Stone Age”. The story continues, “AMERICA comes to an end in Montgomery, Alabama … it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “

Everyday language changes with 9/11

Some fifteen years on, we now speak of terror levels (since obsoleted), duct tape, Homeland Security, Full-body scanners, shoe-bombs and shoe-bombers, the Freedom Tower (since renamed), Shanksville, the Ground Zero Mosque, Imans, drones, high-value targets, Ramadan, Burquas, face veils, Sharia Law, and scores of other 9/11-related terms that now inhabit the English Linguasphere.



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RIO Ambush Marketing Awards: Nike Takes Gold, Pepsi & Siemens Follow

Samsung, McDonald’s and General Electric Sweep TOP Sponsor Gold, Silver, and Bronze

P&G Stumbles, Omega (Finally) Shines

 

Rio logo

 

U.S. Labour Day Weekend 2016, Austin, Texas —  The Global Language Monitor has announced that Nike has taken its first ever Gold for the Top Ambush Marketing Campaign. Pepsi took the Silver outdistancing Top Sponsor (and global competitor) Coke by a Brand Affiliation Index (BAI) score of 130.40 to 89.59, a 40% advantage. Ever-strong Siemens AG won the Bronze, even though GE, its major global competitor, nipped Siemens by 5.78 BAI points.

This all according to the exclusive  2016 Rio Summer Olympics Brand Scorecard available now for download.

Gold Rio
Nike Takes the Gold , Finishing Behind Top Sponsor Samsung
Silver Rio
Pepsi Outduels Arch-rival Coke, Winning by Some 50 BAI Points
Bronze Rio
Siemens Took, Bronze, though Top Sponsor GE Beat it.

Among the Top Sponsors, Samsung more than doubled the score of a resurgent McDonald’s. McDonald’s Silver Medal performance was its top finish since at least the Vancouver Games. GE took the Bronze with its highest ever score of 129.98.

The Games of the XXXI Olympiad recently concluded on August 21, 2016 in Rio de Janeiro, Brazil.

The biggest surprise among all marketers was newcomer Under Armour breaking into the Top Fifteen overall and outdistancing six of the Top Sponsors.

Not all Ambush Marketers are ‘stealth’ marketers per se. Some like Under Armour, a prime Non-affiliated Marketer (NAM) are top of mind in the global audience because of their relevant products and target markets.  Nevertheless, this makes Under  Amour a prime example of a ‘value leak’ and the recipient of an Olympic Economic Value Unit worth up to several hundred million dollars for this Olympiad,

Samsung more than doubled the score of a resurgent McDonald’s. McDonald’s Silver Medal performance was its top finish since at least the Vancouver Games. GE took the Bronze, a remarkable feat for a B2B enterprise.

 

Gold Rio
Samsung Wins Top Sponsor Gold with Highest Ever Score
Silver Rio
Resurgent McDonald’s Scores Silver
Bronze Rio
GE Won the Bronze, a Major Feat for the B2B Giant

 

 

 

 

 

 

 

UnderArmour Takes the Most Promising Newcomer Award, a Sheaf of Wheat
UnderArmour Takes the Most Promising Newcomer Award, a Sheaf of Wheat

GLM is continuing its  analysis of such Economic Value Units and how they apply to global athletic events such as the Olympics and FIFA World Cups and to  lesser extent the Commonwealth, Pan-American, and Asian Games, and the like. There is little question that the IOC is quite cognizant of the consequences of the of EVUs, but other than further tightening it restrictions against the usage of the Olympic  ‘elements,’ such as the rings and nomenclature, little has been done to tighten and/or eliminate the presence of ‘Value Leaks’.

The awards are determined by Global Language Monitor’s (GLM) Brand Affiliation Index (BAI), a proprietary, longitudinal study that analyzes the global association between (and among) individual brands and their competitors or, in this case, the Rio Summer Games. In the study, The Global Language Monitor measured several dozen factors, closely examining all marketing movement extending from London 2012 to projections for Tokyo 2020.

GLM has been tracking the Olympics in this manner since the Beijing Summer Games.

 

Rio Brand Scorecard
RIO Olympics Brand Scorecard Now Available

 

About the Study

Download the Study Now!

Read the Stories behind the Stories — The 2016 Rio Summer Olympics Brand Scorecard.– and there were more twists on the road to the Rio Summer Games 2016 than the hottest telenovela on BrazilianTV!

GLM’s analysis is part of GLM’s on-going longitudinal study stretching back to the Summer Games in Beijing (2008) and forward to the Winter Games in Beijing in 2022.  The study uses GLM’s Brand Affiliation Index (BAI) to track how often brand names are linked to the Olympics in global print and electronic media and social networks.  GLM also uses the Entity Affiliation Index (EAI),  to track non-branded entities in the same manner. The Zika virus is such a non-branded entity.

Hundreds of millions of dollars were won or lost depending on the the all-important BAI ranking.of the articular TOP Sponsor.  For the first time the concept of Economic Value Unit is introduced to try to capture the actual values of an Ambush Marketers effort.

The figure below shows the final scores of all the Top Sponsors and Non-affiliated Marketers for the Rio Summer Games of 2016.

 

Final Ranking BAI

 

The figure below shows the change in scores from from Week 1 measurements to to the final BAI measurement of the Rio Games.

 

Final BAI Ranking and Change

 

There was an unprecedented amount of change since our ’18 Months Out, measurement.  This seems to reflect the continuous flow of negative stories surrounding the Rio Olympics during that period.  Negative Olympic-related stories: impeaching and subsequent replacement of the president, the emerging global Zika emergency, missed construction deadlines. poor ticket sales, toxic water venues, and the like.

NBC optimistically maintained its average 26 million viewers, a 15% decline from the 2012 Summer Games’ draw of 31.1 million viewers and a 17.5 rating. (Rio’s ratings reflect NBC’s Total Audience Delivery that includes streaming and various other NBC-owned cable properties.

GLM’s pre-Olympic analysis found combined BAI references at 1.5% of London.

 

Change from 18 Months Out

 

The Terra Cotta medal, first awarded to Omega after the Sochi Winter Games in 2014, represents the least  successful marketing campaign by a  TOP Sponsor.

Terra Cotta awarded to TOP Sponsor least achieving epectations
Terra Cotta awarded to TOP Sponsor least achieving expectations

This year’s recipient is Procter & Gamble (P&G).  As shown below,  Procter & Gamble plummeted to Its Lowest BAI Level at least since the Beijing Olympics.

This is a shocking result for a company that finished as the NO. 1 TOP Sponsor at Sochi.  GLM actually combined all P&G branded entities advertised at the Games.

 

Procter & Gamble Plummeted to Its Lowest BAI Level
Procter & Gamble Plummeted to Its Lowest BAI Level

 

GLM uses its proprietary algorithmic services to perform brand audits, enabling organizations to judge their brand performance between and among their competitors and their peers. The higher the BAI (Brand Affiliation Index) the closer the brand affiliation with the primary brand, in this case the RIO Summer Olympics.

Of course, not all Ambush Marketers plan to steal the Olympic glow from their competitors, a cost estimated to be up to $1 billion, fully loaded, over a four-year Olympiad. Therefore, GLM uses the term Non-affiliated Marketers (NAM) for those, like Under Armour, who seem to engender a  false impression of Olympic sponsorship, our research shows, because immense presence in associated categories and size,

About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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First Rio Olympics Brand Scorecard: UnderArmour Hot; Samsung and Nike Lead

 

Under Armour Makes a Splash

Coke Strong

P&G Falters Further

Rio logo

 

Austin, Texas, Olympic Weekend August 19-21, 2016  — The first Brand Scorecard of the Rio Olympics is in the can, and as usual Michael Phelps, is raking in an unprecedented amount of gold, as are the top Ambush Marketers of the 2016 Summer Games.  This according to the Rio 2016 Olympics Brand Scorecard, the on-going longitudinal study by the Global Language Monitor, now tracking its sixth Olympiad.  The study tracks the value leaks occurring when the Ambush Marketers siphon off some of the brand equity that by rights belong to the TOP Sponsors who pay hundreds of millions of dollars to secure these rights.  GLM believes that fully loaded, TOP Sponsors spend up to a billion dollars per Olympiad to support their sponsorships.

 

BAI Scores for Week 1 & 2
Rio Olympics BAI Scores for Week 1 & 2

 

According to Paul JJ Payack, president of the Global Language Monitor, “Beneath the glitter and the gold of the Games themselves, the Rio Olympics are plagued by a grim undercurrent of poverty, political malaise, and a failing infrastructure. In the same manner, directly beneath the glamorous, high impact Olympic-themed ad campaigns of the TOP Sponsors, lurk the stealth (and sometimes not so stealth)  campaigns of the Ambushers.”

The Global Language Monitor’s Brand Affiliation Index (BAI) tracks the closeness of the relationship between branded entities in this case, the Rio Summer Olympics and its TOP Sponsors.  Eighteen months ago the average BAI between and among the Rio Olympics and its TOP Sponsors registered higher than that of the London Summer Games.  After the deluge of bad news engulfed the on-coming Games, the BAI tumbled to about half the London levels until beginning to rise, once again, about three months ago.

 

Rio BAI Change by Percent

Rio BAI Change by Percent

 

 

Buy the Book Now!

Click on the Above Book to Download Now!

 

 

TOP Sponsors for RIO
The TOP Sponsors of the Rio 2016 Summer Olympics are:  Atos Origin (EPA: ATO), Bridgestone (TYO: 5108), Coca-cola (NYSE: KO), Dow (NYSE: DOW.WD), GE (NYSE: GE), McDonald’s (NYSE: MCD), Omega SA (Private), Panasonic (TYO: 6752), P&G (NYSE: PG), Samsung (KRX: 005930), and Visa Card (NYSE: V).
Top Non-affiliated Marketers
The top Non-affiliated Marketers (NAM) or Ambush Marketers of the Rio 2016 Summer Olympics are:  DuPont (NYSE: DD), IBM Global Services (NYSE: IBM), Michelin (EPA: ML), Nike (NYSE: NKE), Pepsi (NYSE: PEP), Philips (NYSE: PHG), Red Bull GmbH (Private), Rolex (Private), Siemens (AG ETR: SIE), Starbucks (NASDAQ: SBUX), Subway (Private), Under Armour and Unilever (NYSE: UL)

About the Study

Download the Study Now!

The 2016 Rio Summer Olympics Brand Scorecard.– GLM’s analysis is part of GLM’s on-going longitudinal study stretching back to the Summer Games in Beijing (2008) and forward to the Winter Games in Beijing in 2022.  The study uses GLM’s Brand Affiliation Index (BAI) to track how often brand names are linked to the Olympics in global print and electronic media and social networks.  GLM also uses the Entity Affiliation Index (EAI),  to track non-branded entities in the same manner. The Zika virus is such a non-branded entity.

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology.  Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 350,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For more information call +1.512.815.8836 or email: Info@LanguageMonitor.com.

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