Continuing Story Lines

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Godzilla El Nino is Coming at us!

God Zilla El Nino is Now Strengthening

"... far worse weather than forecast, when adding unprecedented climate change into the mix"

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Martin van Buren: Old Kinderhook is OK

OK, the most widely understood word in the world

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Number of Words in the English Language:  1,030,475.3 (January 1, 2015 estimate)

Number of Words in the English Language: 1,030,475.3 (January 1, 2015 estimate)

A New English Word Every 98 minutes. 14.7 New Words a Day

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Top Business Buzzwords of 2015

Top Business Buzzwords of 2015

Top Business Buzzwords of 2015

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MIT Top University Brand for 4th Straight Year;  Wesleyan Tops College List

Top US College and University Brands for 2016

TrendTopper College Guide for 2016

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Top 26 Earth Day Words

Top Green Words Announced Every Earth Day

Top 26 Earth Day Words Announced April 22nd

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Top Politically Incorrect Words of 2014

Top Politically inCorrect Words

Top Politically Incorrect Words of 2014

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Heart Emoji as "word' of the Year

Heart Emoji as Top 'Word' of the Year

Heart Emoji as "word' of the Year

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To Read More About Ambush Marketing and GLM's Brand Affiliation Index (BAI), go here.

Rio Olympics Ambush Marketing Updates

Rio Olympics Ambush Marketing Updates Every Few Months

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Re-Federalised United States, 2114 AD

How exactly does this come about?

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Annals of Heroes past

Annals of Heroes Past and Passing: Tiger and the Mick

Annals of Heroes Past and Passing: Tiger and the Mick

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The Battle Over Climate Change Explained in Three Charts

During Last Glaciation Sea Level Changed 300 feet

Bering Strait During Wisconsin Glaciation

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The Numbers Behind the News

The ThoughtTopper Institute

The Numbers Behind the News

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Emoji Hearts Top English 'Word' of 2014

Emoji Hearts Top English 'Word' of 2014

Emoji Hearts Top English 'Word' of 2014

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'American Sniper' and 'Selma' Take Top Prizes

Hollywords Announced Oscar Week

'American Sniper' and 'Selma' Take Top Prizes

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Heart Emoji as the ‘Word’ of the Year

Heart Emoji as "word' of the Year
Heart Emoji as “word’ of the Year

 

For All Articles About GLM’s Words of the Year, Since 2000, go here.



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Katrina Rewind: September 7, 2005

 – Originally Published September 7, 2005 –

In commemoration of the 10th anniversary of Hurricane Katrina making landfall on the city of New Orleans and environs, we are republishing our original report about the impact of the disaster on the English Language.

Media Abounds With Apocalyptic-type References in Coverage of Katrina

Disaster, Biblical, Global Warming, Hiroshima Top List

‘Refugee’ vs. ‘Evacuee’

San Diego, Calif. September 7, 2005. In an exclusive analysis by The Global Language Monitor, the worldwide media was found to abound in Apocalyptic-type terminology in its coverage of the unfolding disaster of Hurricane Katrina in the American Gulf States. Using its proprietary PQI (Predictive Quantities Indicator) algorithm, GLM found the ominous references to include: Disaster, Biblical, Global Warming, Hiroshima/Nuclear bomb, Catastrophe, Holocaust, Apocalypse, and End-of-the-World.

“These alarmist references are coming across the spectrum of print and electronic media, and the internet,” said Paul JJ Payack, president of GLM. “The world appears stunned that the only remaining super power has apparently been humbled, on its own soil, by the forces of nature.”

The global media are mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, apparently in control of a good part of New Orleans, as well as the inability of the authorities to keep their own people fed, sheltered, evacuated, and, even, from dying on the street.

‘Refugee vs. ‘Evacuee’

GLM’s analysis found, for example, that the term for the displaced, refugees, that is usually associated with places like the Sudan and Afghanistan, appeared 5 times more frequently in the global media than the more neutral ‘evacuees,’ which was cited as racially motivated by some of the Black leadership. Accordingly, most of the major media outlets in the U.S. eliminated the usage of the word ‘refugees’ with a few exceptions, most notably, the New York Times.

The September 3 edition of The Times (London) has a story to illustrate the current state of affairs. The head: “Devastation that could send an area the size of England back to the Stone Age.”

The first 100 words sum up the pervasive mood found in the GLMs analysis of the Global Media.

“AMERICA comes to an end in Montgomery, Alabama.For the next 265 miles to the Gulf Coast, it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “

According to GLM’s analysis, the most frequently used terms associated with Hurricane Katrina in the global media with examples follow. The terms are listed in order of relative frequency.

  • Disaster — The most common, and perhaps neutral, description. Literally ‘against the stars’ in Latin. Example: ” Disaster bares divisions of race and class across the Gulf states”. Toronto Globe and Mail.
  • Biblical — Used as an adjective. Referring to the scenes of death, destruction and mayhem chronicled in the Bible. ” …a town of 6,800 where corpses lie amid a scene of Biblical devastation”. (The Times, London)
  • Global Warming — The idea that the hand of man was directly responsible for the catastrophe, as opposed to the more neutral climate change. “…German Environmental Minister Jrgen Trittin remains stolid in his assertion that Hurricane Katrina is linked to global warming and America’s refusal to reduce emissions.” (Der Spiegel)
  • Hiroshima/Nuclear Destruction — Fresh in the mind of the media, following the 60th anniversary of the Hiroshima and Nagasaki bombings. “Struggling with what he calls Hurricane Katrina’s nuclear destruction, Mississippi Gov. Haley Barbour shows the emotional strain of leading a state through a disaster of biblical proportions”. (Associated Press).
  • Catastrophe — Sudden, often disastrous overturning, ruin, or undoing of a system. “In the Face of Catastrophe, Sites Offer Helping Hands”. (Washington Post)
  • Holocaust — Because of historical association, the word is seldom used to refer to death brought about by natural causes. ” December’s Asian catastrophe should have elevated “tsunami” practically to the level of “holocaust” in the world vocabulary, implying a loss of life beyond compare and as callous as this might make us seem, Katrina was many things, but “our tsunami” she wasn’t. (Henderson [NC] Dispatch)
  • Apocalypse — Referring to the prophetic visions of the imminent destruction of the world, as found in the Book of Revelations. ” Call it apocalyptic. Whatever you want to call it, take your pick. There were bodies floating past my front door. ” said Robert Lewis, who was rescued as floodwaters invaded his home. (Reuters)
  • End of the World — End-time scenarios which presage the Apocalypse. ” “This is like time has stopped Its like the end of the world.” (Columbus Dispatch)

Then there are those in the media linking Katrina with the direct intervention of the hand of an angry or vengeful God, though not necessarily aligned with Americas enemies. “The Terrorist Katrina is One of the Soldiers of Allah, But Not an Adherent of Al-Qaeda,” was written by a high-ranking Kuwaiti official, Muhammad Yousef Al-Mlaifi, director of the Kuwaiti Ministry of Endowment’s research center. It was published in Al-Siyassa. (Kuwait).

List of Top Ten Hurricanes

Etymology of the Name Katrina > Catriona > Katherine

Top Ten Disasters in US History

The Climate Change Question

Retired Hurricane Names

Future Hurricane Names (Global)

Note: Hurricane Alpha has now been named marking the busiest Atlantic Hurricane season on record … therefore the tropical ‘events’ were named beta, then gamma, delta … and it seemed they would go on through the Greek Alphabet. Here’s the entire Greek Alphabet:

Katrina Disaster Buzzword Explainer

San Diego, Calif. September 2, 2005. MetaNewswire. The Global Language Monitorin response to worldwide demand, has created this Hurricane Disaster Buzzword Explainer to help readers understand the many buzzwords, acronyms, and odd turns of phrase that are being employed in relation to the Hurricane Katrina disaster in New Orleans as it unfolds.

GLM’s List is an ongoing compilation, updated daily; we welcome contributions from around the globe.

The current list with associated commentary follows:

Acadians — French-speaking people who were expelled from Nova Scotia exactly 250 years ago and settled in the bayou. Subject of the epic poem, Evangeline, by Henry Wadsworth Longfellow. See Cajun.

Army Corps of Engineers — The USACE is responsible for investigating, developing and maintaining the nation’s water and related environmental resources.

Astrodome — The first enclosed stadium in the US; refugees from the SuperDome will be transported 350 miles to the Astrodome.

Bayou — A slow moving stream or river that runs through the marshlands surrounding New Orleans; home of Cajun Culture.
Big Easy — The nickname for the city of New Orleans, from the laidback lifestyle one finds there.

Breach — Sudden overpowering of a levee, or a floodwall, that allows water to seep or rush in.

Cajun — Literally, Louisianan who descends from French-speaking Acadians, who in 1755 were expelled from Nova Scotia.

Category — The intensity of a hurricane using various measurements including velocity of sustained wind. Categoies range from 1 (weakest) to 5 (strongest). Katrina peaked at Category 5.

Climate Change — The warming of the Earths atmosphere due to natural cycles (politically sensitive; believed to be primarily outside the control of man.) See Global Warming.

Creole — Derives from the Latin creare, meaning “to create.” By the nineteenth century, black, white, and mixed-race Louisianans used the term to distinguish themselves from foreign-born and Anglo-American settlers.

Cyclone — A developing tropical storm, rotating counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere. Often confused with but NOT a tornado.

Eye — The center of the hurricane where the skies are clear and the wind is nearly calm.

FEMA — Federal Emergency Management Agency, branch of the US Homeland Security Department. FEMA coordinates the US Federal government’s response to national disasters.

Floating Casinos — Casinos located along the Mississippi coast bringing an annual average revenue of $2.7 billion a year to that state.

Flood Control — The building of levees, pumping stations, sea walls, etc. to keep a city safe from flooding.

Flood Stage — Flood stage is reached when the water in a stream or river over-tops the banks or levees along the banks.

Flood Wall — Narrow, steel and concrete barrier erected to keep the Mississippi River out of New Orleans.

French Quarter — The original living area of the city, now known for Jazz, Cajun cuisine, and Carnival. Located at the highest point of the city.

Global Warming — In theory, the warming of the Earths atmosphere caused primarily by human use of fossil fuels (Politically sensitive; believed to be primarily in the control of man.) See Climate Change.

Hurricane Names — Hurricanes have been named since 1953. Currently, the World Meteorological Organization maintains the alphabetically sorted list of alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.

Hurricane — A tropical cyclone with a sustained surface wind is 74 mph (118 kmh) or more. A hurricane is called a typhoon in the Pacific Ocean.

Hurricane Scale — See Categories.

Hurricane Season — The hurricane season in the Atlantic runs from June 1 to November 30; in the Eastern Pacific, the season begins on May 15 and ends on November 30.

Hurricane Watch/Warning — An official warning that a hurricane is expected to hit a specific area of the coast with 36 hours (watch) or within 24 hours (warning).

Isobar — Isobars around a cyclone are lines on a map that signify the same barometric pressure.

Katrina — The 11th tropical storm of the 2005 Atlantic hurricane season.

Knot — Wind speed equal to 1.15 Miles Per Hour (MPH) or 1.9 Kilometers Per Hour (KM/HR).

Lake Pontchatrain — Actually, an arm of the sea that borders on New Orleans. Lake Pontchatrain is half the size of the state of Rhode Island.

Levee — Colossal earthen barriers erected to keep water out of the city. Once breeched, levees hinder relief efforts by holding the water inside the city. New Orleans has 350 miles of hurricane levees; they were built to withstand a fast-moving Category 3 storm. Katrina was a Category 4+ storm.

National Guard — Military units organized at the state level to protect the citizens of an individual state.

Norlins — Local pronunciation of the name of the city of New Orleans.

Public Health Emergency — Cholera and typhoid are among the concerns caused by contaminated water.

Pumping Stations — Massive, yet old and inefficient pump houses that would keep any seepage out of New Orleans.

Recovery — To recover the dead after search and rescue operations are complete.

Relief and Response Effort — To provide food, medical supplies and shelter to refuges of a disaster.

Sandbag — Three- to twenty-thousand pound burlap-type containers dropped from Chinook helicopters to plug breaches in levee.

Saffir-Simpson Scale — Used to give an estimate of potential damage and flooding along the coast. Wind speed is the determining factor in the scale. See Category.

Search and Rescue — To search for survivors.

Storm Surge — Sudden rising of the sea over its usual level, preceding the arrival of a hurricane. The Thirty-foot surge on the Mississippi coastline was the highest ever recorded for North America.

Superdome — Home to the New Orleans Saints football team, the Sugar Bowl and numerous professional football championships (Super Bowls).

Tropical Depression — An area of intense thunderstorms becomes organized into a cyclone. Maximun sustained winds reach 34 knots. There is at least one ‘closed’ isobar with a decrease in barometric pressure in the center of the storm.

Tropical Storm — Sustained winds increase to up to 64 knots and the storm begins to look like a hurricane.

Vertical Evac — Vertical evacuation, taking refuge in the top floors of a high-rise building. In this case, this sort of evacuation often proved fatal.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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‘Godzilla El Nino’ Added to English Language Lexicon

Controversy regarding the blooming El Nino in the Pacific

‘Godzilla El Nino’ Added to English Language Lexicon

Austin, Texas, April 17, 2015  The decision by a reputable meteorologist to describe the burgeoning El Nino as a ‘godzilla El Nino’ has been decried by many in the weather community.  The Global Language Monitor, has announced that the phrase has met the minimum criteria  to be recognized in the English Language Lexicon.  After seventy years of the now iconic Godzilla film franchise, the word, according to yourDictionary.com now means:  ‘Anything that is an extremely large or dramatic example of its type’.

The Global Language Monitor since 2003 has been recognizing new words once they meet the criteria of a minimum number of citations across the breadth of the English-speaking world, with the requisite depth of usage on the Internet, in social media, and the global print and electronic media The phrase ‘Godzilla El Nino’ crossed that threshold earlier today.

The controversy began earlier in the week when Bill Patzert of the NASA’s Jet Propulsion Laboratory in California, dubbed the exploding  Pacific Ocean phenomenon, a potential Godzilla El Niño, possibly the strongest since records tracking El Nino development began in in 1950.

God Zilla El Nino 2

For purposes of comparison, GLM examined the parallel usage of the word ‘Frankenstein:  ‘Any creation that slips from the control of and ultimately destroys its creator’.  Both are cited tens of million of times in Google (now Alphabet?) searches with Frankenstein beating Godzilla only by a 6:5 margin.

The name ‘Godzilla,’ according to the creator of Godzilla, Eiji Tsuburaya, was the nickname of a tough-looking employee, ‘Gojira’ that was a combination of  the Japanese words for Gojira are a combination of “gorilla” and “behemoth”. The name ‘Frankenstein’ is taken from Mary  Wollstonecraft Shelly’s novel Frankenstein, the Modern Prometheus (1818). In the novel Dr. Victor Frankenstein is the creator of the ‘creature,’ or ‘monster’ not the monster himself.

Frankenstorm was the name dubbed by Hydrometeorological Prediction Center forecaster James Cisco in 2012.  In a bulletin typically only read by fellow meteorologists Cisco suggested that Hurricane Sandy might transform into a ‘hybrid vortex’ as a sort of ‘Frankenstorm’.  The Frankenstorm, of course, did wreak unprecedented havoc upon the East Coast causing billions of dollars in long-term damage.

“In the same manner that the Frankenstorm far exceeded original forecasts, some fear that the Godzilla El Nino could produce far worse weather than forecast, when adding unprecedented climate change into the mix,” said Paul JJ Payack, Chief Word Analyst for GLM.”

In California history, there have been periods of unprecedented rainfall.  The winter of 1861-62 is a well-documented example.  According to numerous reports, the Central Valley stretching from north of Sacramento to 250 miles south (and approximately 20 miles wide) was completed inundated.  Reports of feet rather than inches of rain were common.  Even Los Angeles reported some 35 inches of rain in a matter of weeks.

Was this the result of a Godzilla El Nino some one hundred years before the phenomenon was scientifically scrutinized?  Researchers now link the ENSO phenomena to various events in world history such as the disappearance of the Maya, helping stage the pre-conditions to the French Revolution, famines in Northern China in the late 19th century, and bleaching of about one sixth of the world’s coral in the last few decades. Recently, a NOAA-sponsored study at Texas A&M suggested suggests a possible link between El Niño and the 1918 flu pandemic.

About the Global Language Monitor​
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley​​by​ ​Paul J.J. Payack on the understanding that new technologies and techniques​ ​were necessary for truly understanding the world of Big Data, as it is now​ ​known. Previous to this Payack was the founding president at​ ​yourDictionary.com​, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative​ ​products and services that utilize its ‘algorithmic services’ to help​ ​worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current​ ​status,​ ​establish baselines, and competitive benchmarks for current intellectual​​ assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher​ ​Education market, high technology firms, the worldwide print and electronic​ ​media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com



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PAC-12 Upsets Big Ten for Top Academic Reputation After Conference Realignment

 

 

Big Five Football Conferences

 

 

 

 

 

The Rankings:  1. PAC 12, 2. Big Ten, 3. SEC, 4. ACC, 5. Big 12

Austin, TEXAS July 29, 2015 — Some five years after what has come to be known as Conference Realignment, the impact on the academic reputation at highest level of Collegiate Athletics is becoming clear(er). According to an analysis performed using the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th edition, The PAC-12 now is the Top College Conference by Academic Reputation.

As you can see from the chart below, The PAC 12 toppled the Big Ten from the Top Spot, also leapfrogging the SEC and ACC.

 

Top Conf by Academic Rep 2015

Since 2008, the TrendTopper MediaBuzz College Guide has been ranking the nation’s Top 422 Colleges and Universities according to the values of their brands. Almost immediately, the Global Language Monitor, the TTMB publisher, began to see parallels between the value of a school’s brand and its perceived athletic excellence.

In 2012, GLM began a study of all the major football conferences at the time while looking ahead to the future changes then proposed. This was not necessary in 2015, since there are now only five conferences at the highest level of the game that matter:

• The Atlantic Coast Conference
• The Big 10 Conference
• The Big 12 Conference
• The PAC 12 Conference
• The SEC Conference

As before, the Patriot League and the Ivy League, two FCS conferences renowned for their academic prowess, are used as controls.

The analysis also gathered together the schools that have been overlooked by the Big 5 and hope to join one of them in a future paroxysm of conference realignment. The Select Seven schools include: Rice University, Tulane University, Southern Methodist University, University of Tulsa, University of Central Florida, University of Cincinnati, and the University of Connecticut. We treat the Select Seven as a separate conference for ranking purposes.

Highlights of the analysis:

The Biggest Winner 1 – The Pac 12 jumps over the Big Ten, ACC and SEC to the Top Spot. This was not because of the addition of Utah (Net negative) and Colorado (Net positive) with realignment, but rather because of the continuing strengthening of the academic reputation of the original PAC 10 membership. In fact, members of the PAC 12 occupied five of the top eleven spots in the university ranking.

The Biggest Disappointment – The Big 10, always an academic juggernaut only strengthened itself with the addition of Rutgers and Maryland. The addition of Nebraska was a net negative. Nevertheless, the Big Ten fell into the second position, only marginally ahead of the SEC and ACC. Wisconsin, Michigan, Minnesota and Ohio State all finished in the top twenty of the university ranking.

The SEC and the ACC both improved their academic reputations over the last few years with the SEC bolstering its already formidable academic stalwarts with Texas A&M and Missouri. The ACC added two Eastern academic powerhouses in Pitt (founded in 1787) and Syracuse. The addition of Louisville was a net negative. Head-to-head, in the SEC vs. ACC contest, the SEC narrowly secures the win by a whisker with a last second field goal.

The Biggest Loser – The Big Twelve. Losing academic stars Texas A&M, Missouri, and Colorado while gaining West Virginia was a net negative. The Big 12, anchored by UT, a Top 10 academic school, now stands at about a third of the Academic Branding Power of the PAC 12 and Big Ten.

Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the tenth edition of the survey since it first appeared in 2008.

About the Global Language Monitor

The Global Language Monitor is the publisher of the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valleyby Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com



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Elite Private College ‘Brands’ hit by the Backlash Against Elites, Entitlement & Privilege

Winners Appear Across the Spectrum:  Elite Public Institutions, Technical and Specialized Schools

 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition
Austin, Texas, July 20, 2015 — For the first time, the ‘brands’ of elite private colleges have been hit by the backlash against elites, entitlement and privilege. In fact, for the first time, a major shift has been detected in the brand perceptions at the top of the rankings  with elite private universities being pushed further down the rankings by their elite public counterparts.  This according to the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.
MIT, a school remains atop the list with the nation’s Top Collegiate Brand for the second, third, fourth consecutive analysis.
The Elite Private Universities, such as Harvard, Chicago, Stanford, Penn and NYU all lost some brand equity.  In fact, the University of California system took  the No.2, 3 and 4 spots led by UCLA, Berkeley, Davis and  San Diego.
“Over the last several years there has been a mounting backlash against those perceived to be elite, entitled and privileged,” said Paul JJ Payack,  Editor-in-Chief of the TTMB College Guide.
“This is exemplified by the Top 1%, Anonymous and Occupy Movements.  The recent racial tension in Florida, Ferguson, Missouri, Baltimore, and Staten Island and the subsequent “Black Lives Matter” Movement have called further attention to perception of a growing gap between rich and poor or ‘haves and have nots’.
The chorus has been recently joined by reputable analysts such as Malcolm Gladwell, the author of Tipping Point and New Yorker writer, who famously tweeted about a recent $450 million gift to Harvard, “If billionaires don’t step up, Harvard will soon be down to its last $30 billion”  and “After all, Harvard is only the world’s richest university, with an [endowment] that’s larger than the gross domestic products of Jordan, Bolivia, Iceland and about 90 assorted other countries.”

This is the type of near real-time movement that the TTMB was designed to monitor — often representing wider societal trends.   The methodologies of, for example, US News, are designed to monitor factors that change more slowly over time, such as peer opinions and endowment size.  While others are mainly concerned with career-tracking information, and the like.

TTMB 2016 College Guide

Download the PDF Now! ($19.95) 

Kindle Now Available for

Download the Kindle Version Here ($8.38)

These are the Top 25 US Universities for 2015.  The Elite Public Universities that moved up this year are highlighted in light blue.   The Elite Private Universities that lost ground in their Brand Equity are highlighted in taupe.
 
Top 25 Universities

The University of Florida and Florida State University both continued their rise and took the No. 32 and No. 33 spots respectively.  Penn State, which had a resurgence since its football scandal, fell back to No. 52 (from No. 42), suggesting some lingering effects.

In the College Division, Wesleyan University (CT) tops the list of Top US Colleges, supplanting the US Military Academy (West Point).  The School of the Art Institute of Chicago took the second spot, the highest ever ranking from the Art, Design and Music Category.  The College of the Holy Cross (Holy Cross) placed third. Williams and Richmond rounded out the top five.

 The 2016 TrendTopper MediaBuzz College Guide is available by download for immediate delivery.
This is the tenth TrendTopper MediaBuzz ranking over the preceding eight years.  There have now been four different schools taking the top spot Harvard, Michigan, Wisconsin, and MIT.
There are 199 Colleges in the rankings.  These are the Top 40 US Colleges for 2015.
Top US Colleges 1 to 40
New York, California, Massachusetts, Pennsylvania, Texas and Ohio  lead the “Top States for Top Colleges”.  TSFTC details the top universities and colleges foe each state.  (Forty states have Top Schools represented.}
 
Top States for Top Colleges
 
Highlights of  The 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition include detailed analysis of each of these specialty categories:
Specialized Category Leaders
The 222 Top US Universities 1. MIT, 2. UCLA, 3. Berkeley
The 199 Top US Colleges 1. Wesleyan (CT), 2. SAIC, 3. Holy Cross
The Top US Private Universities 1. Chicago, 2. Harvard, 3. Stanford
The Top US Public Universities 1. UCLA, 2. Berkeley, 3. UC Davis
The Top US Private Colleges 1. Wesleyan (CT), 2. SAIC, 3. Holy Cross
The Top US Public Colleges 1. West Point, 2. Annapolis, 3. Air Force
The Top Engineering Universities 1. MIT,  2. Virginia Tech, 3. Georgia Tech
The Top Engineering Collages 1. Harvey Mudd, 2. MSOE, 3. SD School of Mines
The Top Catholic Universities 1. U San Diego, 2. Boston College, 3. Notre Dame. 
The Top Catholic Colleges 1. Holy Cross, 2. Siena College, 3. Willamette
Top Denomination-related Colleges 1. St Olaf, 2. High Point, 3. Muhlenberg
Top Military and Service Academies 1. West Point, 2. Annapolis, 3. Air Force
Top Art, Design, and Music Schools 1. School of the Art Institute AIC, 2. Pratt Institute, 3. School of the Arts, PA
Top Women’s Colleges 1. Smith, 2. Wellesley, 3. Barnard 
Top Historically Black Colleges and Universities 1. Morehouse, 2. Spelman, 3.Rhodes
Methodology:  For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others.  This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum.  The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.  This is the ninth edition of the survey since it first appeared in 2008.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com



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Top Trending Business Buzzwords for Global English in 2015

 

The World of Business as Reflected in English Language Buzzwords, Second Edition

Austin, Texas, June 17, 2015– The Global Language Monitor has announced the Top Business Buzzwords of the Year, for Global English, the world’s pre-eminent language of commerce.

“It is often noted that the world of business includes its own specialized vocabularly, and this can certainly be found in the English language, the business language of the planet,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.  “The Top Trending Business Buzzwords of 2015 represent some six continents, which continues to confirm the ever-expanding nature of the English language. This is the second annual ranking,”

​GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Girl-with-Big-Eyes-Reading

Top 50 Business Buzzwords

Rank, Previous Rank, Change, Business Buzzword, Comment

2015       2013       Change Business Buzzword           Comment

1              1              0              Content  — Far and away the No. 1 Business Buzzword leader

2              37           35           Net-Net – Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”

3              10           7              Big Data — Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us.

4              19           15           At-the-end-of-the-day — More likely the end of the quarter or fiscal year

5              2              -3            Social Media — Reality: Social media impacts less than 15% of the Web

6              15           9              Offline — ‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets, smarty TVs, not to mention all atomic clocks.

7              41           34           Face time– Before it was a product, it was a meeting with a C-Level executive.

8              9              1              Ping — High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packets to a network address to measure the time & quality of the response.

9              44           35           Rock-and-a-hard-place — A supposedly intractable situation though it usually gets back on track (Our ‘between Iraq and a hard place’ is being replaced because of the on-going political situation}

10           20           10           Win-Win Much — more positive than tie-tie or lose-lose

11           35           24           As if it was — Used some four times more than the correct, ‘as if it were’. You know, conditional voice.

12           7              -5            Utilize (rather than use) — Please deflate the diction and utilize the word ‘use’

13           5              -8            Literally  — Principally used in non-literal situation, e.g., “Literally, an explosion of laughter”.

14           11           -3            Any noun used as a verb — To concept. To ballpark, and the like ….

15           6              -9            Guru — Someone moderately skilled in a subject or particular field (cf. ‘rocket scientist’ or ‘brain surgeon’).

16           42           26           Re-purpose — Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed, including your job (or yourself).

17           8              -9            Robust — Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others

18           38           20           Value-add — P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)

19           4              -15          Transparency — Remains a goal far from corporate reality; perhaps a handy scale would be 1} Opaque, 2} Translucent, 3) Transparent.

20           12           -8            Seamless — Seldom actually seamless (Cf. Obamacare website), often merely ‘seemless’ or meaningless

21           3              -18          Sustainability — No. 1 Word in 2007; have been rising in BizBuzz every year

22           51           29           Hashtag — The number-sign and pound- sign grows more powerful every day.

23           16           -7            Bandwidth — Measurement of electronic communications devices to send and receive information with upper and lower limits

24           40           16           Glass is half-full — Used nine times more that glass is half empty …

25           22           -3            Pro-active — Evidently better than amateur-active

26           46           20           Quick-and-dirty — Cited tens of thousands of times; we prefer ‘quick-and-clean’

27           18           -9            Synergy — The interaction of two efforts that result in a greater return than the sum of the two

28           14           -14          The Cloud — Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two

29           36           7              In the Cloud — Yes, dwelling within the Cloud merits a special mention.

30           21           -9            Game changer — A step way below a paradigm-shift but still usually an exaggeration nonetheless.

31           48           17           Touch base — Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.

32           13           -19          Moving Forward — From the results of those countless ‘moving forwards’, moving sideways might be more appropriate

33           23           -10          Rock Star — What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?

34           39           5              Future proof — In reality an impossible feat because it assumes you are cognizant of future events; in Marketing, just another day of concepting.

35           47           12           Push the envelope — A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15).

36           33           -3            Ballpark — Another name for a ‘guesstimate’ (another baseball allusion).

37           31           -6            Multi-task — Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries leaders in the 1970s).

38           30           -8            110% — We believe it’s time to synchronize the exertion scale. As a hiring manager, how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten?

39           26           -13          Resonate — Produce or be filled with a deep, full, reverberating sound, belief or emotion

40           29           -11          Deliverable — An output, product, result, or outcome; a term of great flexibility.

41           27           -14          Monetize — The attempt to transmute Internet lead into gold.

42           34           -8            Flounder                — A ship might ‘founder’ along New England’s rocky coastline. Over time the act of foundering became collated with flounder the fish. Your grasp of the language is telegraphed by this confusion.

43           32           -11          Rocket science –One step up (or down) from a guru; equivalent to a Brain surgeon).

44           17           -27          New paradigm == Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product.

45           28           -17          Double Down — To double an investment in an already risky proposition.

46           43           -3            Brain surgery — One step up (or down) from a guru; equivalent to a Rocket Scientist.

47           45           -2            Bleeding edge — Leading edge of the leading edge (top ten per cent).

48           50           2              Low-hanging fruit — Easy pickin’s for the sales force; unfortunately, obsolete since 2008

49           24           -25          30,000 foot level — Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 foot level. Airlines typically fly at a 35,000 foot cruise level

50           49           -1            Herding cats — Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly impossible task.

51           25           -26          Out-of-the-Box (experience) — OOBE is evermore important to the marketing of consumer electronic devices.

This study is updated from earlier in the year.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.​

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com



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Evolve, Trigger & Almond Shaming Top Global Language Monitor’s Politically (in)Correct Words of 2015

For Immediate Release

For more information, call +1 512 815 8836 or email infor@languagemonitor.com

The Eighth Survey of Global English

 

Austin, Texas, June 10, 2015 — Evolve, Trigger & Almond Shaming Top Global Language Monitor’s Politically (in)Correct Words of 2015.  This is the The Global Language Monitor’s eighth survey of Global English, the world’s first, true global language with some 1.83 billion speakers dominating multiple aspects of global communication.

“We label these words and phrases Politically (in)Correct because of the fierce debate they often stir and incur,” said Paul JJ Payack, president of the Global Language Monitor. “People spanning the  political spectrum can find the phrases politically ‘correct’ or ‘incorrect’ depending on their particular views”.

Politically Correct Emoji

The Top (in)Politically Correct Words and Phrases for 2015 include the following:

Arranged by ranking, word or phrase, and Commentary

  1. Evolve – Interesting evolution of the word ‘flip-flop’ in US Political jargon.More like ‘survival of the fittest,’ have you noticed that politicians never evolve BEFORE voters shift their positions?
  2. Trigger – Being ‘triggered’ by studying lessons that involve reminders of past traumatic events.

2a. Snowflakes — The impolite term used by other students describing those triggered.

  1. Almond Shaming – Public Shaming is reinvented as a pressure tactic for all kinds of supposed crimes, now featuring attacks on the almond, which each take a gallon of water to grow.  How many gallons of California water have you snacked on today?
  2. Lying as a greater truth – If the lie you speak, though obviously false, continues to support your greater agenda, then how can it possibly be false?
  3. Occam’s Razor – A hallmark of scientific inquiry since the Enlightenment, is a plea to explain theories by the simplest possible explanation: entities must not be multiplied beyond necessity. Now considered quaint, illogical and most definitely ‘unscientific’.
  4. Not Safe – Bring exposed to ‘triggering events’ without specific warnings from the teacher.
  5. Catharsis – Ancient idea (ideal) that confronting a work of art that contains ‘triggers’ will actually purge one’s triggering emotions.
  6. ‘Thugs’ — President used ‘thugs’ to describe Baltimore rioters; the word is from the Hindi (and Sanskrit) describing Aryan assassins.
  7. Anthropogenic warming — The existence of the Bering Land Bridge some 20,000 years ago suggests that the Oceans were some 300 feet lower than today. (That’s about a football field.)
  8. War on Women — In the Islamic state, women and young girls (6 and older) are stolen from their homes and then sold into sexual slavery or forced into involuntary marriages. And this after watching the beheading of their husbands, sons and brother

The Top Politically Incorrect Terms and Phrases in previous surveys include:

  • 2012       ‘His and Her’ (Sweden) – The Swedes once again promoting gender-neutrality, this time its with personal pronouns:  him [han in Swedish], her [hon] and he/she [hen].
  • 2009:  Swine Flu — Various governments and agencies for political motives ranging from protecting pork producers to religious sensitivity insist on calling it by its formal name: influenza A(H1N1)
  • 2008:  “He Can’t Win” – Hillary Clinton’s coded reference to Barack Obama’s ethnic background as an insurmountable impediment to him winning the US Presidency.
  • 2007:  Nappy-headed Ho — Radio personality Don Imus’ reference to the women on the Rutgers University championship basketball team.
  • 2006:  Global Warming Denier – Scientists not denying climate change, but the role of humans in the millennia-old process.
  • 2005:  Misguided Criminals – A BBC commentator attempts to strip away all emotion from the word ‘terrorist’ by using ‘neutral’ descriptions for those who carried out the 7/7 tube bombings.
  • 2004:  Master/Slave computer jargon – LA County re-labels computer documentation to remove this alleged slur that has been used for decades describing computer hierarchies.

 

In December 2014, Austin, Texas-based GLM announced that the Smiley Emoji was the Global English Word of the Year for 2014.  Theses Politically (in)Correct are automatically nominated to Global Language Monitor’s 16th Annual Word of the Year #WOTY announcement for Global English at year’s end.

To see the Top Words of 2014, and the Top Words, Phrases, and Names of the 21st century go here.To see the Top Trending words of 2015 thus far go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.   NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.



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Flashback from 2014: FIFA Corruption Scandal Impacts World Cup Marketing Partners

 

FIFA Corruption Scandal Impacts World Cup Marketing Partners

June 13, 2014, Austin, TEXAS — The apparent disarray in Brazil, and the looming corruption scandal involving the Qatar bid for 2022 World Cup, has had outsized impact on FIFA 2014 Sponsors and Partners.  This according to an analysis completed by the Global Language Monitor the first day of play in the beleaguered 2014 World Cup.
Fifa Brazil

Download Now!

Overall, some 9.26 percent of mentions of the FIFA Partners and Sponsors are affiliated with  ‘corruption’, ‘disarray’, or similar terms.  When Partners and Sponsors are measured for these terms separately, Partners come in with a 9.2  percent brand-affiliated rate while Sponsors’  brand affiliation number came in at 9.3 percent.  This means that overall both Sponsors and Partners are both implicated evenly. However, this is not the case on a brand-by-brand level.  Overall brands had differing rates of affiliation. When measured by the Global Language Monitor’s Brand Affiliation Index (BAI), the individual brands comprising the FIFA World Cup Sponsors and Partners had significantly differing levels of  ‘affiliation’.   Overall, the average BAI of the partners was 166.7, while that of the sponsors was 28.7.  The higher the BAI, the more closely a brand is linked to the corruption scandal.

Fifa Brazil Ad

You can download the “FIFA ‘Corruption’ and ‘Scandal,’ Impacting World Cup 2014 Partners and Sponsors”  by clicking here.

The six World Cup 2014 Partners are ranked by their Brand Affiliation Index(BAI) when linked to 2014 World Cup and words like “corruption”.  Their scores range from 279.   to 50.86.

Here are the six World  Cup  Partners ranked in descending order of their BAI scores.

  1. Sony
  2. VISA
  3. Adidas
  4. Hyundi-Kia
  5. Coca-Cola
  6. Emirates

The eight World Cup 2014 Sponsors are ranked by their Brand Affiliation Index (BAI) when linked to 2014 World Cup and words like “corruption”.  The scores range from 73.47 to 1.42.

  1. Budweiser
  2. OI Telecommunications
  3. Moy Park
  4. Yingli Solar
  5. Continental Football
  6. McDonald’s
  7. Johnson & Johnson
  8. Castrol Motor Oil

There are a number of press reports detailing the efforts of some brands to downplay the effects on the scandal to their brand.  When your brand could be sullied in fro of the 3.4 billion television viewers of World Cup 2014, their concerns, whether or not admitted, are serious and significant. The individual  numbers are determined by Global Language Monitor’s (GLM) Brand Affiliation Index (BAI),  a proprietary, longitudinal study that analyzes the global association between (and among) individual brands and their competitors or, in this case, the FIFA World Cup 2014.  The value of  World Cup sponsorship continues to rise, from $10 million for lessor arrangements to partnerships approaching $200 million, though these fees are dwarfed by Olympic partnerships, a cost estimated to be up to $1 billion, fully loaded, over a four-year Olympiad.

About Global Language Monitor:  “How will the Global Trends Impact Your World?”
Founded in Silicon Valley in 2003, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language. For more information, individualized reports, or a monthly subscription, call  +1.512.815.8836 or email info@LanguageMonitor.com

 

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Farewell to David Letterman!

Top Ten Words of 2010 on Letterman

Over the years the Global Language Monitor and David Letterman have crossed paths a number of times.  This Top Ten List send-up remains among our favorites!


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The Top Trending Words of 2015: ‘Beast Mode’, ‘for convenience’, & ‘Thugs’

Princess Charlotte is already Top Name

Current Number of Words in the English Language is 1,080,646.4 (May 8, 2015 estimate)

 

AUSTIN, Texas May 8, 2015 –  Beast Mode, ‘for convenience’, and Thugs lead the Top Trending Words and Phrases of 2015, followed by Deflate Gate, and  Princess Charlotte of Cambridge, according to the current word trends in global English being tracked by the Global Language Monitor, the big data, trend tracking consultancy.   This is preliminary to GLM’s thirteenth annual Word of the Year (#WOTY) rankings that will be released at year-end.

“By the fifteenth year of the 20th century, the world was already awash in the trends that would influence the rest of the century, reaching all the way into the early 21st century.” said Paul JJ Payack, chief word analyst, the Global Language Monitor. “The twenty-first century trends that accompany these words might similarly portend far greater events than we can ever imagine today.”

The Top Trending Words of 2015 are listed below  (Rank, Word, and Comment). 

 

Top Trending Words for 2015

Rank Word Commentary
1 Beast Mode Going all out, excessively so, in the take-no-prisioners style of Marshawn Lynch os the Seattle Seahawks (American football}.
2 For convenience Hillary Clinton’s explanation on why she used a private email address for State Department business.
3 Thugs President used ‘thugs’ to describe Baltimore rioters; from the Hindi (and Sanskrit) words describing Aryan assassins.
4 Deflate Gate Pushing the rules to the limit, as in deflating the football to give an advantage to the home team.
5 Princess Charlotte Pound-for-pound, the biggest media sensation since the Kardashians broke the Internet.
6 Deep learning Techniques used to get machines closer to intelligence, artirfical or otherwise.
7 Anthropocene A proposed geologic epoch acknowledging humans influence upon the Earth.
8 Drone (as a verb) As in, ‘the enemy located, identified, and droned’.
9 Digital Darkness What happens if we can no longer access digital information?  A distinct possibility at some future point.
10 Invisible Primaries Follow the money, that also seems to work …
11 Near-Nude Have you noticed the exposure on the runways and red carpets lately?
12 Migrant-electorate (from the UK) New migrant electorate numbering some 4 million non-Brits in the UK.
13 Evolve The evolution of the word ‘flip-flop’ in US Political jargon.  More like ‘survival of the fittest,’ it never occurs until the voters first shift their position.
14 Intelligence Explosion Even France is loosening up regulations in this regard.
15 Almond Shaming Among the most visible water hogs of curent California drought, now entering its fourth year.
Copyright ©2015 The Global Language Monitor

Others under consideration:  Billanthropy, #BLM, and Snowpochalypse (again)  A number of trending words did not yet meet the triple threshold  test, but might qualify as the year further unfolds.

In December 2014, Austin, Texas-based GLM announced that the Smiley Emoji was the Global English Word of the Year for 2014.

To see the Top Words of 2014, and the Top Words, Phrases, and Names of the 21st century go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.   NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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