Welcome to the World of Global English
The English Language WordClock: 1,003,587
.
English passed the 1,000,000 threshold on June 10, 2009 at 10:22 am GMT
English gains a new word every 98 minutes (or about 14.7 new words a day)
.
Click here to Follow GLM On Twitter
..
.
‘Pandora’ from Avatar Wins Top HollyWord of 2009
followed by ‘Hurt Locker’ from The Hurt Locker,
‘Barley Pop’ from Crazy Heart, ‘Vampire’ from Twilight and
‘‘Squeakquel’ from Alvin and the Chipmunks.
7th Annual Global Survey by the Global Language Monitor
Austin, TX. March 12, 2010. ‘Pandora’ from James Cameron’s Avatar tops the 2009 list of words from Hollywood that most influenced the English Language in 2009 released by the Global Language Monitor. Closely following were ‘Hurt Locker’ from The Hurt Locker, ‘Barley Pop’ from Crazy Heart, ‘Vampire’ from Twilight and ‘‘Squeakquel’ from Chipmunks. Rounding out the Top Ten were: ‘December 21st, 2012’ from the film 2012, ‘Vichy’ from Inglorious Basterds, ‘Her’ from Star Trek, ‘Their’s but to do or die’ from The Blind Side, and ‘Prawns’ from District 9.
Each year, GLM announces the Top Hollywords in conjunction with the annual Oscar ceremony. The 82nd Annual Academy Awards was held last Sunday at the Kodak Theatre in Los Angeles.
“Last year the top word, ‘Jai Ho!’ was from the other side of the planet; this year it’s from across the Galaxy,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “In an especially rich year for language, we are also see a slang term for beer, a calendar date, perhaps, the first politically incorrect word for space aliens, and a neologism created for children.”
The Top Hollywords of the 2009 with the largest impact on the English language with commentary follow.
Rank/Word/Film/Comment
1. Pandora (Avatar) – There are 1,000 words in Na’vi language specifically constructed for Avatar, but the name of the alien planet is originally from classical Greek meaning ‘all blessings or gifts’. The Pandora’s Box myth has the first mortal woman opening a box that holds all the ills of the world, which inadvertently escape. A later version has all the blessings of the world escape except for hope, which remains.
2. Hurt Locker (The Hurt Locker) – In GI vernacular, explosions send you into the ‘hurt locker’, synonymous with ‘a world of hurt’.
3. Barley Pop (Crazy Heart) – Bad Blake’s reference to beer; similar to ‘oat soda’ and the like.
4. Vampire (Twilight) – The living dead are enjoying an unprecedented revival in the 21st Century. Undoubtedly, PhD fodder for sociologists of the future.
5. Squeakquel – Any movie that gets millions of kids (and parents) to use a neologism with two qq’s in it, should be noted in an influential word list.
6. December 21, 2012 (2012) – According to some, the end of the world so marked by the Mayan Calendar; actually it is simply the first day of the 14th b’ak’tun in the Long Count calendar of the Maya.
7. Vichy (Inglorious Basterds) – Shosanna Dreyfus’ suggestion to Frederick on where to find ‘girlfriends’. Yet another generation is introduced to the seemier side of the Free France narrative.
8. Her (Star Trek) – “These are the voyages of the starship Enterprise. Her ongoing mission: to explore strange new worlds, to seek out new life-forms and new civilizations; to boldly go where no one has gone before.” Several hundred years from now, though ‘man’ is replaced by ‘no one’ in the mission statement, starships apparently proudly maintain their female gender status, ‘Her’.
9. ‘Their’s but to do or die’ (The Blind Side) – Sean Tuohy teaches Charge of the Light Brigade to Michael. When was the last time you recall the words of Alfred, Lord Tennyson being recited in a football movie — or anywhere else for that matter?
10. Prawns (District 9) – Politically incorrect name for Space Aliens in District 9, since they seem to resemble crayfish, crawfish, or crawdads.
Previous Top HollyWord Winners:
2008 “Jai Ho!” Literally ‘Let there be Victory’ in Hindi from “Slumdog Millionaire”
2007 “Call it, Friendo,” from “No Country for Old Men”
2006 “High Five!!! Its sexy time!’ from “Borat!”
2005 ‘Brokeb ack’ from “Brokeback Mountain”
2004 “Pinot” from “Sideways”
2003 ‘’Wardrobe malfunction” from Super Bowl XXXVIII
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
Snowmageddon and Snowpocalypseinto English language lexicon
Verizon, Subway & Pepsi among top Ambush marketers at Vancouver Games
Winter Olympics tracked by the TrendTopper Ambush Index
Canadian companies Roots Canada and Lululemon lead Overall Rankings
Austin, Texas. February 18, 2010 – Verizon, Subway, and Pepsi are among the top ‘Ambush’ marketers for the opening weekend of the Vancouver 2010 Olympic Winter Games according to the TrendTopper Ambush Index (TrendTopper AI™) of Austin-based Global Language Monitor. Ambush marketers are companies that attempt to associate themselves with an event even though they are not ‘official’ sponsors of that event. Of course, it should be noted that alleged ‘ambush’ marketers generally disagree with this designation, insisting that they are simply pursuing marketing ‘best practices’.
Naming and shaming for Olympic ambush marketers (Reuters)
The TrendTopper Ambush Index tracks brand media presence in relation to the Winter Games. It’s based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
For the 2009 – 2012 Olympic Quadrennial, there are nine Global Partners: Coca-Cola, Acer, GE, McDonalds, Omega, Panasonic, Samsung, Visa, and AT&T. The United States Olympic Committee (USOC) has two additional national partners: P&G and the Budweiser unit of inBev. The Canadian Olympic committee has a number of local partners, of which five were included: Deloitte, Tyson Foods, United Airlines, Hilton and Nike.
For this analysis, the alleged Ambush Marketers included: Verizon, Subway, Pepsi, MasterCard and Adidas in the Global Category. The National Category included Lululemon Athletica, Blenz Coffee, Roots Canada, Scotiabank, and Howe Sound Brewing. Past sponsors, also, who continue to enjoy the glow of past Olympic associations, such as: Allstate, Bank of America, Home Depot, and Lenovo were also included in the analysis.
“The TrendTopper MediaBuzz Ambush Index ranks all perceived Olympic sponsors according to their presence in the global media, whether or not they see themselves as such,” said Paul JJ Payack, president and chief word analyst of GLM. “If they are statistically linked to the Vancouver Games, they qualify for the Ambush Index”.
The IOC defines ambush marketing as leveraging the “goodwill of the Olympic/Paralympic Movement by creating a false, unauthorized association with the Olympic/Paralympic Movement.” Whether the marketer does this intentionally or inadvertently, it allows the marketer to benefit from an association with the Olympic Brand without providing any financial support to them.
The Top Twenty-five marketers as measured by brand media presence in relation to the Winter Games follow.
Rank (1-25), Marketer, and Affiliation
1. Roots Canada — alleged Ambush Marketer
2. Proctor & Gamble — USOC
3. Deloitte — Canadian
4. Budweiser unit of inBev — USOC
5. Lululemon — alleged Ambush Marketer
6. NBC unit of General Electric — IOC
7. Tyson Foods — Canada
8. McDonalds — IOC
9. Polo Ralph Lauren — USOC
10. Hilton — Canada
11. Nike — Canada
12. Verizon — Alleged Ambushed
13. AT&T — IOC
14. Subway — Alleged Ambusher
15. Pepsi — Alleged Ambusher
16. Coca-Cola — IOC
17. MasterCard — Alleged Ambusher
18. Omega — IOC
19. United Airlines — Canada
20. Adidas — Alleged Ambusher
21. General Electric — IOC
22. Visa — IOC
23. Panasonic — IOC
24. Samsung — IOC
25. Acer — IOC
Over the course of the last several Olympiads (or quadrennials as they are now called), the IOC has significantly tightened the reins on the use of certain words without permission. For example, the Canadian Parliament has restricted use of some fairly common words in certain combinations without specific permission.
For example, words on Lists 1 and 2 may not be combined.
List 1: Games, 2010, Twenty-ten, 21st, XXIst, 10th, Tenth, Xth, or Medals
List 2: Winter, Gold, Silver, Bronze, Sponsor, Vancouver, or Whistler
In the TrendTopper AI analysis, Marketers are ranked both by category and then overall. Rankings are calculated, normalized and cross-indexed.
For trend analysis, momentum and velocity calculations, the TrendTopper AI analysis will be run at the halfway point of the Winters Games, with the final tally appearing after the Closing Ceremony.
In addition, a TrendTopper AI ranking of athletes will appear early next week and at the conclusion of the Games. For more information, call 1.925.367.7557.
‘Snowmageddon’ and ‘Snowpocalypse’ accepted into English Lexicon
..
Recent East Coast storms push words over qualifying criteria
Austin, TX February 10, 2010 – Snowmageddon and Snowpocalypse have been accepted into English language lexicon, after an unusual string of recent East Coast blizzards pushed the words over the qualifying criteria, according to Austin-based Global Language Monitor.
“Though there is no official agency for accepting new words (or neologisms) into the English Lexicon, the Global Language Monitor since 2003 has been recognizing new words once they meet the criteria of a minimum number of citations across the breadth of the English-speaking world, with the requisite depth of usage on the Internet and in the global print and electronic media,” said Paul J Payack, president and chief word analyst of GLM. ”Snowmageddon and Snowpocalypse both crossed those threshholds earlier today with a reference to the string of East Coast blizzards, and are currently being widely used in the global media in dozen of languages today.”
The word ‘Snowpocalypse’ is a combination of ‘portmanteau’ word linking ’snow’ with ‘apocalypse’. Apocalypse, itself, can be traced to the ancient Greek word apokalyptein meaning to ‘uncover, restore, reveal or disclose’ (hence the name of the final book of the New Testament). ’Snowpocalypse’ has hundreds of thousands of citation over the last few years, first exemplified use by Playstation gamers in early 2006. The words apocalypse and apocalyptic are both frequent expressions of the global media especially when used in reference to any cataclysmic event such as the South Asian Tsunami or the inundation of New Orleans by Hurricane Katrina back in 2005, as GLM then noted.
‘Snowmageddon’ is another portmanteau word that ultimately can be traced to the same source. The Greek word Harmagedōn and its Hebrew counterpart har məgiddô both refer to the ancient settlement of Megiddo, which stood astride important Middle Eastern trade routes and was subsequently the scene of many important historical battles. The word ‘Armageddon’ has come to be associated in the popular mind with any end-of-the-world scenario, such as portrayed in the movie of the same name, starring Bruce Willis. ’Snowmageddon’ has hundreds of thousands of usages over the last few years, exemplified by its publication in The Oregonian in December 2006 (and recent remarks by President Obama earlier this month).
.
Lady GaGa Top Fashion Buzzword for Upcoming Season
.
Lady GaGa Top Fashion Buzzword of Uncoming Season
.
Michelle Obama Falls from No.2 to No. 15
.
Austin, TX February 2, 2010 – Lady GaGa, the enigmatic yet near ubiquitous performance artist, was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor. This is the first time that a name has topped the GLM’s rankings. Immediately following were ‘leggins 2.0,’ ‘no pants,’ ‘off-shoulder,” and ‘chandlier’ as in earrings. Rounding out the Top Ten were the ‘boyfriend’ craze, ‘peek-a-boos,’ ‘camos’ as in camouflage, ‘Hippie Luxe,’ and ‘Armadillo’. Michelle Obama as a fashion icon was reflected in the term ‘Mobama. Mercedes Fashion Week for the fall 2010 collections begins on February 11th in New York City, followed by the shows in the other major fashion capitals: London, Milan, and Paris.
“The relationship between Stefani Germanotta, the girl from Yonkers, and haute couture may not be intuitively obvious, until you realize that Stefani would soon grow into one Lady GaGa,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor. “The fact remains that the world of fashion has been duly impacted by her in ways some subtle and some rather profound.”
.
Newser’s Intriguing Slide Show
.
The words were chosen from the global fashion media and nominated by key fashionistas from around the world. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
The Top Fashion Buzzwords with commentary follow:
1. Lady Gaga — Enigmatic performance artist has had outsized impact on the world of fashion.
2. Leggins 2.0 – Flourishing from Milano to Main Street, leggings are now differentiated as jeggings (jeans + leggings) and meggings (male leggings), and the like.
3. No pants – Hot pants for the 21st Century; not much pant (see Lady GaGa).
4. Off-shoulder – One shoulder and Off-the-shoulder asymmetrics are now combined with cutouts, draping, or heritage stylings.
5. Chandeliers — Earrings, that is.
6. Boyfriend (the jacket, jeans etc) – It’s getting to be like an Audrey Hepburn movie out there with boyfriend jackets, jeans and the like.
7. Peek-a-boo – Peek-a-boo fashion is back once again; this time as cutouts.
8. Camos – Camouflage is back, this time with an Urban Jungle vibe.
9. Hippie-luxe – Haute Hippies? That’s the Hippie Luxe movement inspired by the 40th anniversary of that classic New York Daily News headline: “600,000 Hippies Mired in Mud”.
10. Armadillos – Shaped like a lobster, made of Python, and called Armadillos — the highly controversial sculpted shoe designs of Alexander McQueen.
11. Mixed prints – Mixing various print in sometimes surprising ways: florals, tropicals, geometrics, polka dots, psychedelics, modernism-inspired, even plaids.
12. Embellishments – Delicate, all, including ruffles, transparency and tulle.
13. Ethical fashion – Echoes of PETA here. No furs, no armadillos, no leather.
14. Fashion 2.0 — Incorporating streaming techniques that bring designer showcases and shows to the buyers and consumers in real time.
15. MObama – OK, so she wears ‘mom’ jeans, but everyone seems to notice, after all Michelle is The Mobama.
Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey. In 2009, Milan upended New York after a five-year reign as the Top Fashion Capital followed by New York, Paris, Rome and London. Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged. In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.
.
![]()
Trend: Disillusionment, Anger & Outrage
.
on the Rise Since Obama’s inauguration
.
‘Deficit of Trust’ and ‘Numbing weight of our political process’ appear to be keepers
Obama State of the Union at 8th Grade Level; Deft use of Passive Constructions
.
Austin, TX February 1, 2010. According to an exclusive analysis by the Global Language Monitor, the disillusionment, anger, and outrage acknowledged by President Obama in his State of the Union address has been on the rise since Obama’s election in November 2008.
“Much has been written about what the President in his State of the Union message called the ‘numbing weight of our political process’ and the ‘deficit of trust’ it thus engenders,” said Paul JJ Payack, President and Chief Word Analyst. “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months. (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”
Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’.
The representative fear-related words chosen: Fear, Despair, Abandoned, Desperate and/or Desperation. In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003. (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)
In a separate but related study released in late March, Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks. In particular, the word was used in association with the AIG bonuses, which had recently been distributed.
GLM examined the global print and electronic media for the seven days after the following events: the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.
The ranking of ‘outrage’ usage in the media:
1. AIG Bonuses, 2009
2. 9/11 Terrorist Attacks, 2001
3. Hurricane Katrina, 2005,
4. Iraq War, 2005
State of the Union Linguistic Analysis
In an evaluation of the State of the Union message, GLM found that the President used the passive voice to deflect responsibility (a time-honored SOTU tradition), and according to the White House transcript there was an overabundance of semi-colons (two dozen plus), some used correctly others in a baffling manner. And then there was the grammatical lapse in disagreement in number: “Each of these institutions are (sic) full of honorable men and women ….” For the record, the President’s address came in at the 8.6 grade level, use of the passive was about 5%, the Grade Level was 8.6 (a bit higher than his Grant Park speech), and reading ease at 62 on a scale of 100 (not as easy to read as to hear).
For more details, send email to editor@globallanguagemonitor.com or call 1.925.367.7557.
BBC Magazine’s Portrait of the Decade
.

..
Click here to download the BBC’s Portrait of a Decade poster
..
.
Top News Stories of the Decade:
The Rise of China surpasses Iraq War and 9/11
.
Austin, TX December 9, 2009 – In an exclusive analysis performed by the Global Language Monitor, the Rise of China has been determined to be the Top News Story of the Decade followed by the Iraq War, the 9/11 Terrorist Attacks, the War on Terror, and the Death of Michael Jackson. Completing the Top Ten were the Election of Obama to US presidency, the Global Recession of 2008/2009, Hurricane Katrina, the War in Afghanistan, and the onset of the Financial Tsunami/Economic Meltdown. Rounding out the list were the Beijing Olympics, the South Asian Tsunami, the War against the Taliban, the Death of Pope John Paul II, and Osama bin-Laden eludes capture.
Chinese pundits saw GLM’s analysis “was partly aimed at trumpeting the so-called China threat. The list is the latest sign of the US media’s change from China bashing to China flattery.” Read how the story unfolded below.
The Original story in Beijing’s People’s Daily
The criticism from China Daily, the official government paper: The Rise of the Dragon
The follow-up report from Wall Street Journal’s Beijing bureau
The Financial Times’ take on the debate
Chinese Economic Review: The Hard Bigotry of Too-high Expectations
People’s Daily: Chinese Ambassador to the UK summarizes China’s position
The methodology: The analysis factored in the number of citations over the course of the decade on the Internet, the blogosphere, including social media, as well as the top 50,000 print and electronic media sites.
“The rise of China to new economic heights has changed – and continues to challenge – the current international order,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “It is with little surprise that its ongoing transformation has topped all other news stories in a decade bespotted by war, economic catastrophe, and natural disasters.”
Read Ben MacIntyre it in the Sunday Times (London): Words that define the Noughties
Rank/News Story/Comment
1. Rise of China – The biggest story of the decade, outdistancing the No. 2 Internet story by 400%.
2. Iraq War — The buildup, the invasion, the hunt for the WMDs, and the Surge were top in print and electronic media outlets.
3. 9/11 Terrorist Attacks – The 9/11 Terrorist attacks on New York City and Washington, DC seemed to set the tone for the new decade.
4. War on Terror – President George W. Bush’s response to 9/11.
5. Death of Michael Jackson – A remarkably high ranking considering that MJ’s death occurred in the final year of the decade.
6. Election of Obama to US presidency – The rallying cries of ‘hope’ and ‘Yes, we can!’ resulting in the historic election of an African-American to the US presidency.
7. Global Recession of 2008/9 – The on-going world economic restructuring as opposed to the initial ‘economic meltdown’ or ‘financial tsunami’.
8. Hurricane Katrina — New Orleans was devastated when the levies collapsed; scenes of death and destruction shocked millions the world over.
9. War in Afghanistan – Now in its eighth year with an expansion into neighboring Pakistan.
10. Economic Meltdown/Financial Tsunami – The initial shock of witnessing some 25% of the world’s wealth melting away seemingly overnight.
11. Beijing Olympics – The formal launch of China onto the world stage.
12. South Asian Tsunami – The horror of 230,000 dead or missing, washed away in a matter of minutes was seared into the consciousness the global community.
13. War against the Taliban – Lands controlled by the Taliban served as a safe haven from which al Qaeda would launch its terrorist attacks.
14. Death of Pope John Paul II – The largest funeral in recent memory with some 2,000,000 pilgrims in attendance.
15. Osama bin-Laden eludes capture – Hesitation to attack Tora Bora in 2002 has led to the continuing manhunt.
This analysis was completed on December 1, 2009 using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet, now including blogs and social media. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.
The Global Language Monitor has recently named the Top Words of the Decade. They were Global Warming, 9/11, Obama, Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. “Climate Change” was top phrase; “Heroes” was top name.

Followed by Obama, H1N1, Stimulus, and Vampire
“King of Pop” is Top Phrase; “Obama” is top name
Austin, TX November 29, 2009 – The Global Language Monitor has announced that Twitter is the Top Word of 2009 in its annual global survey of the English language. Twittered was followed by Obama, H1N1, Stimulus, and Vampire. The near-ubiquitous suffix, 2.0, was No. 6, with Deficit, Hadron the object of study of CERN’s new atom smasher, Healthcare, and Transparency rounded out the Top 10.
“In a year dominated by world-shaking political events, a pandemic, the after effects of a financial tsunami and the death of a revered pop icon, the word Twitter stands above all the other words. Twitter represents a new form of social interaction, where all communication is reduced to 140 characters,” said Paul JJ Payack, President of The Global Language Monitor. “Being limited to strict formats did wonders for the sonnet and haiku. One wonders where this highly impractical word-limit will lead as the future unfolds.”
Read about it in the Guardian: Twitter declared top word of 2009
WHY twitter is the most popular word of 2009 at the Huffington Post
CNET’s Don Reisinger on twitter
Mashable’s take: what else does social media have to conquer?
What it means that twitter is the 2009 Word of the Year (WeberShandwick)
The Poetry of Social Networks
The Top Words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.
The Top Words of 2009
Rank/Word/Comments
1. Twitter — The ability to encapsulate human thought in 140 characters
2. Obama — The word stem transforms into scores of new words like ObamaCare
3. H1N1 — The formal (and politically correct) name for Swine Flu
4. Stimulus — The $800 billion aid package meant to help mend the US economy
5. Vampire — Vampires are very much en vogue, now the symbol of unrequited love
6. 2.0 — The 2.0 suffix is attached to the next generation of everything
7. Deficit — Lessons from history are dire warnings here
8. Hadron — Ephemeral particles subject to collision in the Large Hadron Collider
9. Healthcare — The direction of which is the subject of intense debate in the US
10. Transparency — Elusive goal for which many 21st c. governments are striving
11. Outrage — In response to large bonuses handed out to ‘bailed-out’ companies
12. Bonus — The incentive pay packages that came to symbolize greed and excess
13. Unemployed — And underemployed amount to close to 20% of US workforce
14. Foreclosure — Forced eviction for not keeping up with the mortgage payments
15. Cartel — In Mexico, at the center of the battle over drug trafficking
The Top Phrases of 2009
Rank/Phrase/Comments
1. King of Pop –Elvis was ‘The King;’ MJ had to settle for ‘King of Pop’
2. Obama-mania — One of the scores of words from the Obama-word stem
3. Climate Change — Considered politically neutral compared to global warming
4. Swine Flu — Popular name for the illness caused by the H1N1 virus
5. Too Large to Fail — Institutions that are deemed necessary for financial stability
6. Cloud Computing — Using the Internet for a variety of computer services
7. Public Option — The ability to buy health insurance from a government entity
8. Jai Ho! — A Hindi shout of joy or accomplishment
9. Mayan Calendar — Consists of various ‘cycles,’ one of which ends on 12/21/2012
10. God Particle — The hadron, believed to hold the secrets of the Big Bang
The Top Names of 2009
Rank/Name/Comments
1. Barack Obama — It was Obama’s year, though MJ nearly eclipsed in the end
2. Michael Jackson — Eclipses Obama on internet though lags in traditional media
3. Mobama — Mrs. Obama, sometimes as a fashion Icon
4. Large Hadron Collider — The Trillion dollar ‘aton smasher’ buried outside Geneva
5. Neda Agha Sultan — Iranian woman killed in the post-election demonstrations
6. Nancy Pelosi –The Democratic Speaker of the US House
7. M. Ahmadinejad — The president of Iran, once again
8. Hamid Karzai — The winner of Afghanistan’s disputed election
9. Rahm Emmanuel — Bringing ‘Chicago-style politics’ to the Administration
10. Sonia Sotomayor — The first Hispanic woman on the US Supreme Court
The analysis was completed in late November using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet, now including blogs and social media. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.
The Top Words of the Decade were Global Warming, 9/11, and Obama outdistance Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. “Climate Change” was top phrase; “Heroes” was top name.
For Previous Words of the Year, go here.
.
Top Words of the Decade (2000-2009)
“Global Warming,” “9/11″ and “Obama” are Top Words,
“Climate Change” is top phrase,
“Heroes” is top name
Austin, TX November 19, 2009 – The Global Language Monitor has announced the Top Words of the Decade, as part of its annual global survey of the English language. The Top Words were ‘Global Warming’, 9/11, and Obama followed by Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. “Climate Change” was the top phrase, while “Heroes” was the top name; bin-Laden was No. 2.
Read the the story in the London Telegraph
“Looking at the first decade of the 21st century in words is a sober, even somber, event.” said Paul JJ Payack, President of The Global Language Monitor. “For a decade that began with such joy and hope, the words chosen depict a far more complicated and in many ways, tragic time. Nevertheless, signs of hope and renewal can be found in the overall lists.”
The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers. Since GLM’s survey encompassed the years 2000 – 2009, the expanded lists included 25 Top Words, and 20 Top Phrases and 20 Top Names.
To see the Top Words of the individual years of the 21st century, go here.
Each List contains the word, phrase or name in numerical order and the year when the word, phrase or name came to prominence. For example, the word ‘quagmire’ is hundreds of years old but it came into renewed prominence in 2004, about a year after the beginning of the Iraq War.
The Top Words of the Decade from 2000 – 2009
Word (Year) Comments
1. Global Warming (2000) Rated highly from Day One of the decade
2. 9/11 (2001) Another inauspicious start to the decade
3. Obama- (2008 )The US President’s name as a ‘root’ word or ‘word stem’
4. Bailout (2008) The Bank Bailout was but Act One of the crisis
5. Evacuee/refugee (2005) After Katrina, refugees became evacuees
6. Derivative (2007) Financial instrument or analytical tool that engendered the Meltdown
7. Google (2007) Founders misspelled actual word ‘googol’
8. Surge (2007) The strategy that effectively ended the Iraq War
9. Chinglish (2005) The Chinese-English Hybrid language growing larger as Chinese influence expands
10. Tsunami (2004) Southeast Asian Tsunami took 250,000 lives
11. H1N1 (2009) More commonly known as Swine Flu
12. Subprime ( 2007) Subprime mortgages were another bubble to burst
13. dot.com (2000) The Dot.com bubble engendered no lifelines, no bailouts
14. Y2K ( 2000) The Year 2000: all computers would turn to pumpkins at the strike of midnight
15. Misunderestimate (2002) One of the first and most enduring of Bushisms
16. Chad ( 2000) Those Florida voter punch card fragments that the presidency would turn aupon
17. Twitter (2008 ) A quarter of a billion references on Google
18. WMD (2002) Iraq’s Weapons of Mass Destruction
19. Blog (2003) First called ‘web logs’ which contracted into blogs
20. Texting (2004) Sending 140 character text messages over cell phones
21. Slumdog (2008) Child inhabitants of Mumba’s slums
22. Sustainable (2006) The key to ‘Green’ living where natural resources are never depleted
23. Brokeback (2004) New term for ‘gay’ from he Hollywood film ‘Brokeback Mountain’
24. Quagmire (2004) Would Iraq War end up like Vietnam, another ‘quagmire’?
25. Truthiness (2006) Steven Colbert’s addition to the language appears to be a keeper
Also worth noting: ’Embedded’ (2003) to embed reporters with US Troops
.
The Top Phrases of the Decade from 2000 – 2009
Word (Year) Comments
1. Climate Change (2000) Green words in every form dominant the decade
2. Financial Tsunami (2008) One quarter of the world’s wealth vanishes seemingly overnight
3. Ground Zero (2001) Site of 9/11terrorist attack in New York City
4. War on Terror (2001) Bush administration’s response to 9/11
5. Weapons of Mass Destruction (2003) Bush’s WMDs never found in Iraq or the Syrian desert
6. Swine Flu (2008) H1N1, please, so as not to offend the pork industry or religious sensitivities!
7. “Let’s Roll!” (2001) Todd Beamer’s last words before Flight 93 crashed into the PA countryside
8. Red State/Blue State (2004) Republican or Democratic control of states
9. Carbon footprint (2007) How much CO² does an activity produce?
10. Shock-and-awe (2003) Initial strategy of Iraq War
11. Ponzi Scheme (2009) Madoff’s strategy reaped billions & heartache
12. Category Four (2005) Force of Hurricane Katrina hitting New Orleans’ seawalls and levies
13. King of Pop (2000) Elvis was the King, MJ the King (of Pop)
14. “Stay the Course” (2004) Dubya’s off-stated guidance for Iraq War
15. “Yes, we can!” (2008) Obama’s winning campaign slogan
16. “Jai Ho!” (2008) Shout of joy from ‘Slumdog Millionaire’
17. “Out of the Mainstream” (2003) Complaint about any opposition’s political platform
18. Cloud computing (2007) Using the Internet as a large computational device
19. Threat Fatigue (2004) One too many terrorist threat alerts
20. Same-sex marriage (2003) Marriage of gay couples
.
The Top Names of the Decade from 2000 – 2009
Name (Year) Comments
1. Heroes (2001) Emergency responders who rushed into the Towers
2. bin Laden (2001) His Capture still top of mind for US Military
3. Ground Zero (2001) NY Times still will not capitalize the site as a formal name
4. Dubya (2000) George W. Bush, US President No. 43
5. The Clintons (Hillary & Bill) (2000) Looming on political landscape, though not as large
6. John Paul II (2000) Largest funeral in TV history attested to power
7. Obama (2008) Making an impact as the decade ends
8. Taliban (2000) Still the source of Afghan insurgency
9. Katrina (2004) Hurricane whose destruction of New Orleans is seared into minds around globe
10. Tiger Woods (2000) Top golfer earned about $1 Billion this decade
11. iPhone (2007) First product on this list
12. Paul Hewson (Bono) (2000) U2 Front man, NY Times Columnist, catalyst for African relief
13. Michael Jackson (2000) The King of Pop
14. Al Gore (2000) Nobel Prize winner, US Vice President, Climate Change purveyor
15. Saddham Hussein (2000) Iraqi dictator captured while hiding in a ‘spider hole’
16. Enron (2001) Seems like another era since this giant fell
17. Bollywood (2000) Mumbai’s answer to Hollywood
18. Facebook (2007) Another ubiquitous software product
19. Mahmoud Ahmadinejad (2005) Iranian president since 2005
20. Vladimir Putin (2000) Russian leader since 2000
Also worth noting: ’Wikipedia’ (2006) The user-generated compendium of all knowledge
.
The analysis was completed on November 16th using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet, now including blogs and social media (such as Twitter). The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.
-30-30-30-
.


Top 225 US Colleges Ranked by MediaBuzz
November 2009 Report
..
Michigan and MIT displace Harvard atop Media Buzz Ranking
—Harvard declines 20%; endowment troubles cited
—Public Ivies and Technology-focused institutions thrive
Wellesley tops Colorado and Williams among colleges
—First Women’s College atop Liberal Arts Rankings
—Liberal Arts colleges hold their own on Media Buzz
First Rankings to Include Online/For Profit, Business, Technology, Art, Design and Music Schools
States Ranked by Number of Top Colleges (you might be surprized!)
.
Read: Harvard Brand Takes a Hit in Tough Economic Times
Listen to: the article in English from China Daily
.
Austin, Texas November 9, 2009. In an exclusive TrendTopper MediaBuzz™ analysis of the nation’s colleges and universities, the Global Language Monitor has ranked the nation’s Top 200 colleges and universities according their appearance in the global print and electronic media, on the Internet throughout the blogosphere, and including social media such as Twitter. The GLM rankings were also the first to include specialty schools, such as Art, Business, Music and Engineering schools, as well as online universities.
Read the Reaction from Michigan, Harvard, Yale and Wisconsin
In the University category, there appeared to be a ‘flight to quality’ with the consumer perception of quality being the price-sensitive ‘public ivies’ and technology-centered schools, epitomized by the University of Michigan moving up three places to the top spot. Harvard saw a decline in Media Buzz citations of some 20%, perhaps reflecting its endowment taking an $11 billion hit including some $1.8 billion from the general fund. Other major movers include MIT jumping from No. 16 to No. 2 affirmed the technology trend, North Carolina, another public ivy, moved into the Top Ten, with California—Berkeley moving from No.10 to No. 6.
In the College category, Wellesley overtook Colorado College, Williams and Amherst to claim the No. 1 position, a first for a women’s college. Pomona College, one of California’s Claremont Colleges re-emerged in the Top Ten, and Eugene Lang College of New School University debuted at a very strong No. 9. Overall the College Media Buzz was generally up in contrast to that of the private schools on the Universities list.
“This year we’ve witnessed the impact the Global Financial Restructuring has had upon the US higher education system. On the University level there has been a small but dramatic reordering of the hierarchy, which has remained virtually unshaken for many years,” said Paul JJ Payack, President and Chief Word Analyst at GLM. “However, Liberal arts colleges, the public ivies, and engineering-focused schools appear to have held onto, or actually increased their ‘brand equity’.”
Click here for States Ranked by Number of Top Colleges
This List just might surprise you!
Since TrendTopper MediaBuzz ranks overall media awareness and strength of a school’s ‘brand’ or reputation, the Global Language Monitor included specialty schools, such as Art, Business, Design, Music and Engineering schools, as well as online universities. All these were included in the College category with the exception of the online university, which was assigned to the University category.
The Top Specialty schools listed in their categories as well as overall rank are listed below.
• The Top Business school was Babson College was the Top Business (67 overall, college).
• The Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).
• The Top Engineering school was The Cooper Union (38 overall, college).
• The Top Music Schools were the Julliard School (50 overall, college), the New England Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).
• The Top Online University was the University of Phoenix, USA (37 overall, university).
• The Top Christian was Wheaton College, IL (16 overall, college),
• The Top Military Academies were the United States Naval Academy (20 overall, college), the United States Military Academy (48 overall, college) and the United States Air Force Academy (61 overall, college).
For the complete list of the top Specialty schools, go here.
The Top Twenty-five Universities are listed here.
1 University of Michigan—Ann Arbor, MI
2 Massachusetts Institute of Technology, MA
3 Harvard University, MA
4 Columbia University, NY
5 University of Chicago, IL
6 University of California—Berkeley, CA
7 University of Wisconsin—Madison , WI
8 Stanford University, CA
9 University of North Carolina—Chapel Hill, NC
10 Cornell University, NY
11 Yale University, CT
12 Princeton University, NJ
13 University of Pennsylvania, PA
14 University of California—Los Angeles, CA
15 University of Washington, WA
16 University of Minnesota, MN
17 New York University, NY
18 University of California—San Diego, CA
19 Johns Hopkins University, MD
20 Ohio State University—Columbus, OH
21 University of Virginia, VA
22 U. of California, Davis, CA
23 Georgia Institute of Technology, GA
24 Duke University, NC
25 Boston University, MA
For the full list of Universities, go here.
The Top Twenty-five Colleges are listed here.
1 Wellesley College, MA
2 Williams College, MA
3 Colorado College, CO
4 Oberlin College, OH
5 Amherst College, MA
6 Pomona College, CA
7 Middlebury College, VT
8 Union College, NY
9 Eugene Lang College, NY
10 University of Richmond, VA
11 Vassar College, NY
12 Bowdoin College, ME
13 Bryn Mawr College, PA
14 Connecticut College, CT
15 Bucknell University, PA
16 Wheaton College IL
17 Hamilton College, NY
18 Barnard College, NY
19 Dickinson College, PA
20 United States Naval Academy, MD
21 Washington & Lee University, VA
22 Colgate University, NY
23 Carleton College, MN
24 Bates College, ME
25 Willamette University, OR
For the full list of Colleges, go here.
The Top 200 Colleges and Universities were also ranked by Media Momentum, defined as largest change in Media Buzz from the end of 2008, and the largest change in media citations in the previous 90 days. The analysis was completed on November 1, 2009
GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper MediaBuzz Analysis. GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in late October, with the last day of 2008 as the base, with two interim snapshots in 2009.
The Global Language Monitor also provides the TrendTopper Reputation Management Service that helps institutions differentiate themselves among their competitors. TTRMS does not influence the rankings in any way. For more information, go to www.TrendTopper.com or call 925.367.7557.
The complete report is available for download.
Click to buy and download the complete 73-page report
.
Top Politically (in)Correct Words of 2009
Swine Flu, Flush Toilet, Green Revolution, Minority, and Saint
named top politically (in)Correct words and phrases of 2009
The Sixth Annual Global Survey
.
Austin, Texas October 2, 2009 – Swine Flu, Flush Toilet, Green Revolution, Minority, and Saint have been named the top politically (in)Correct words and phrases of the past year according to The Global Language Monitor in its sixth annual survey of the English Language. Rounding out the top ten were the term Politically Correct, Oriental, Founding Fathers, Black Sheep, and Senior Citizen.
“Once again, we are seeing that the attempt to remove all bias from language is itself creating biases of their own,” said Paul JJ Payack, president and chief word analyst of The Global Language Monitor. “At this point it is becoming increasingly difficult to engage in any form of public dialogue without offending someone’s sensitivities, whether right, left or center.”
.
The Top Politically Correct Words and Phrases for 2009 include:
.
1. Swine Flu – Though hundreds of millions know of the current pandemic as Swine Flu, various governments and agencies for political motives ranging from protecting pork producers to religious sensitivity have chosen to address the virus by its formal name, influenza A(H1N1).
2. Flush Toilet – Flush toilets, toilet paper and toilet use in general are now coming under the watchful eyes of the green movement.
3. Green Revolution – In the 1960s the scientific consensus was the world was on the brink of a ‘Malthusian’ collapse. The Green Revolution changed all that, but now there are those who believe that the world has paid a “stiff price in environmental degradation”.
4. Minority – Talking about minorities is considered insensitive to minorities since this can make them feel, well, like minorities.
5. Saint – In addition to the word ‘saint,’ Oxford University Press has removed words such as ‘bishop,’ ‘chapel,’ and ‘Pentecost’ from the Junior Dictionary.
6. Politically Correct – The term politically correct has, itself, is now politically correct, Be careful how you use it.
7. Oriental – In the US considered offensive to Asians because the term is based on the geographic relationship of Asia from a Western perspective. In Europe (and in most Asian nations), however, Oriental is acceptable.
8. Founding Fathers – Though all the Signers of the American Declaration of Independence were men, this is considered sexists in some quarters. Founders, please.
9. Black Sheep – Though originally referring to the rare birth of a lamb with black fur, now considered ethnically insensitive; the same is true for Black Day, Conversely, terms like White Collar and Whiter than White all can be used to encourage a hierarchical value of skin tone.
10. Senior Citizen – In the name of ‘inclusiveness,’ the UK’s Loughborough University’s suggests replacing senior citizen with ‘older person’.
.
The Top Politically Incorrect Terms and Phrases for previous years include:
- 2008: “He Can’t Win” – Hillary Clinton’s coded reference to Barack Obama’s ethnic background as an insurmountable impediment to him winning the US Presidency
- 2007: Nappy-headed Ho — Radio personality Don Imus’ reference to the women on the Rutgers University championship basketball team.
- 2006: Global Warming Denier – Scientists not denying climate change, but the role of humans in the millennia-old process.
- 2005: Misguided Criminals – A BBC commentator attempts to strip away all emotion from the word ‘terrorist’ by using ‘neutral’ descriptions for those who carried out the 7/7 tube bombings.
- 2004: Master/Slave computer jargon – LA County re-labels computer documentation to remove this alleged slur that has been used for decades describing computer hierarchies.
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
.
ObamaVision Tops Financial Meltdown
as Top Television Word of 2009 season
The Death of Michael Jackson, the emergence of Susan Boyle and the rise of Hulu.com follow.
The Sixth Annual Analysis by the Global Language Monitor
Austin, Texas, USA. September 24, 2009. The Global Language Monitor today announced that ObamaVision topped the global Financial Meltdown as the most profound influences on the English Language from Television in 2009. These were followed by the death of Michael Jackson, the emergence of Susan Boyle and the rise of Hulu.com. Rounding out the Top Ten were Vampires, Dar Dour, the Wizards of Waverly Place, the phrase, ‘And that’s the way it is,’ and Jiggle. This was the Sixth Annual Analysis by the Global Language Monitor.
“The three screens in the post-Modern home became even more apparent during this television season, with viewers moving seamlessly among their flat screen TV, their laptop, and their 3G phone,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “This year was dominated by the advent of ObamaVision, to the newest reality show: the Global Financial Meltdown. And then Michael Jackson’s death commandeers the worldwide airways for weeks on end.”
The Top Telewords of the 2009 season with commentary follow:
- ObamaVision — From the primaries to the election to the Inauguration to the middle school classroom: all Obama, all the time, everywhere.
- Financial Meltdown – The most authentic of all reality shows. National economies on the brink! The Bailout! The Bonuses! What surprises can we expect from Season II?
- Michael Jackson – The biggest TV funeral in history. What’s the King of Pop’s next act?
- Susan Boyle – Britain’s surprise spinster singing sensation demonstrated the power of the ‘third screen’.
- Hulu.com – For the first time, GLM is recognizing a website (the much hailed second screen) for broadcasting made-for-television shows over the internet.
- Vampires – All over the tube: ever chaste (with human girls); ever so exotic and popular.
- Dar Dour — The Iraqi TV show that spoofs the futility (and humor) found in the pitfalls (and pratfalls) in the attempt to lead an ordinary life.
- Wizards (from the Wizards of Waverly Place) – Wizards that need a bit of science to maintain their powers.
- “And that’s the way it is” – Walter Cronkite’s shadow over television news spans the decades.
- Jiggle – Before HBO, ABC introduced ‘jiggle’ with Farah Fawcett as one of the main contributors to the concept.
The Top Telewords of previous years were:
2008: Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.
2007: “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.
2006: ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.
2005: ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.
2004: “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.
Textbook Obama
New York Magazine, September 21, 2009
Which Presidential Orator Did Obama Mimic for His Health-Care Speech?
.
.
Click here for Words of the Pandemic
.

Top political buzzwords track trajectory of Obama Presidency
.
Bailout, Climate Change, Birther, Healthcare Reform & Liberal at top
.
Obamamania and Politics of Change tumble as does Bush (as a Bogeyman)
..
Austin, Texas September 11, 2009 (Updated) – ‘Bailout’, ‘Climate Change’, ‘Birther’, ‘Health Care Reform’ and ‘Liberal’ were named the top political buzzwords since the Obama Inaugural. Rounding out the top ten were ‘recession’ (up some 1000% when linked to Obama), ‘Sarah Palin,’ the phrase ‘change you can believe in’ (down some 600% since the Inauguration), ‘AIG bonuses,’ and ‘Sotomayor,’ the new Supreme Court justice. Perhaps, even more striking is the manner in which signature buzzwords such as ‘Politics of change’ (No. 37) and ‘Obamanania’ (No. 38) have tumbled. Another finding: the tactic of painting ‘Bush’ (No. 23) and, even, Cheney (No.28) as bogeymen is rapidly losing it effectiveness.
For the study, GLM used it proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the blogosphere and social media as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity. The final list contains 40 words and phrases (see below).
“The top political buzzwords used since the Obama Inaugural show the sharp trajectory of his presidency,’ said Paul JJ Payack, president and chief word analyst of The Global Language Monitor. “Our analysis differs from polls in that it is not what people say they think about various topics, but rather is a measurement of what words are actually being used and in which context.”
The Top Political Buzzwords since the Inaugural listes with rank and commentary follow.
Top Political Buzzwords September 1, 2009 Comment
Rank
4. Health Care Reform: Health Care Reform comes in at a strong No. 4
6. Recession (linked to Obama): Obama’s link to recession up 1000% since inauguration
7. Sarah Palin: Fierce opposition to her, apparently adds to her allure
8. Change you can believe in: Down almost 60% from January peak
9. AIG (Post-bailout Bonuses): Bonuses after the Bailout still loom large in public mind
10. Sotomayor: Wise Latina gets more news than Iraq War
11. Iraq War: Fading from the public mind as Afghanistan advances
12. Socialism (linked with Obama): Painting Obama as a Socialist apparently working
13. Outrage (Linked with Obama & AIG: Outrage at AIG now linked to Obama administration
14. Public Option in HealthCare: Public Option still center of debate
15. Stimulus Package: Stimulus package still object of controversy
16. MObama (the Fashion Icon): Michelle Obama image as global fashion icon rising rapidly
17. Beer Summit with Gates & Cambridge Police: Beer Summit resonates with all things ‘racial’
19. Current crisis as Depression: Citations down some 50% since January
20. Transparency: Idea of Transparency shrinking from view (down 30%)
21. Obama as a compromiser: Continues to gain traction
22. Rush Limbaugh: Rush bests the former president by only 5%
23. George Bush: Warning to Dems: Bush as Bogey man fading from view
24. Single Payer: Healthcare solution view as government intervention; Up over 800% since Obama took office
25. Death Panel: Up some 1500%, ranking only slightly ahead of Al Qaeda
26. Al qaeda: Still lurking in the public mind
27. Town Hall Meetings: Not to be easily dismissed
28. Dick Cheney: Former No. 2, now No. 28
29. Shovel Ready: Where are all the ’shovel-ready’ jobs?
30. Global Financial Restructuring: This may take years to run its course
31. Iran election: On the periphery of American consciousness
32. Wise Latina: Short-term news bite, no lasting value
34. Worst Recession: Not depression, but something different than a recession
35. Afghanistan: Troop build-up mostly a Beltway discussion
36. Wee weeing: According to Obama, Washington in late summer
37. Politics of change: Biz as usual sends this plummeting 60% from Inaugural
38. Obamamania: Yesterday’s news; down over 80% from Inaugural
39. Politics of fear: Within 1/2 of 1% of Obamamania
40. Nuclear Iran Drifting in and out of public consciousness
.
What’s the advantage of the PQI over the Polls?
.
The PQI is, perhaps, the ultimate ‘It is what it is’ measurement of consumer (and in this case Political) sentiment.
.
The PQI simply measures the occurrence of certain words or phrases in the print and electronic media (traditional or otherwise), on the Internet, and across the Blogosphere and social media, as well as accessing proprietary databases. It is by its very nature non-biased. When we take a statistical snapshot for the PQI there is no adjustment for ‘underrepresented’ groups, there are no assumptions about probability of turnout, the proportions of newly registered voters, traditional models, or expanded modularities. Rather, we take our measurements, check for the rate of positive or negative change in the appearance of a searched word or phrase (what we call velocity and momentum) and publish our results.
.
Milan Upends New York as Top Fashion Capital
.
Austin, Texas. July 20, 2009. Milan has upended New York after a five year reign as the Top Fashion Capital in the Global Language Monitor’s annual global survey. Topping the list for 2009 were Milan, New York, Paris, Rome and London follow. Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged. In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.
Read: Milan Strides Past New York as World’s Fashion Capital (Reuters)
“The global economic restructuring has affected the fashion industry just as it has touched everything else,” said Millie L. Payack, director and fashion correspondent for the Global Language Monitor. “The catwalks were still crowded though with the lights dimmer, the hype a bit more restrained, and ‘recessionistas,’ of course, thriving”.
Though Milan dethroning New York, the Big Five (Milan, New York, Paris, Rome, and London) continued their domination of global fashion. [Read More.]
.
Is Merriam-Webster its own worst frenemy?
60% of new words in 2009 Collegiate were born before today’s college students
‘New’ words average age — 29 years
Austin, TX July 16, 2009, (MetaNewswire) – Is Merriam-Webster its own worst frenemy? The answer to that question can perhaps be answered by the upcoming release of its Collegiate Dictionary, Eleventh Edition with the addition of almost 100 new words and word meanings (or senses). The average of these “new words” is twenty-nine years, according to Merriam-Webster’s itself. [Read more.]
Analysis: Seismic Shift to Internet in the Reporting
.of News as Evidenced by Death of Michael Jackson
“The Death of Michael Jackson has become a case study in the growing disparity between the mainstream global media and their newer Internet incarnations,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.
“The world has, indeed, witnessed a seismic shift in the reporting, analysis, and selection of news as evidenced by the recent death of Michael Jackson. In this regard, it appears as if the people have ‘voted with their clicks’ that the Internet is now an equal (if not senior) partner to the global print and electronic media.
London Telegraph: Michael Jackson’s Death Second Biggest Story of Century
The cyber-reporting of recent events in Iran only underscores this new (and growing) phenomenon.”
.
Analysis: Michael Jackson funeral tops those of Pope John Paul II, Ronald Reagan, Princess Diana and Mother Teresa
Measured Global Print and Electronic Media from Day of Death to Day after Funeral
.
Austin, TX July 9, 2009– In an exclusive analysis performed by the Global Language Monitor, the death of Michael Jackson, the entertainment icon, has been found to be the Top Funeral in the Global Print and Electronic Media over the last dozen years . Jackson moved ahead of Pope John Paul II, whose funeral in 2005 previously set the standard.
The results follow:
- Michael Jackson, June 25 – July 8, 2009
- Pope John Paul II, April 2 – April 9, 2005
- Ronald Reagan, June 5 – June 10, 2004
- Mother Teresa, September 5 – September 14, 1997
- Princess Diana, August 31 – September 7, 1997
The death, aftermath, and funeral of Michael Jackson had some 18% more stories in the global print and electronic media than that of Pope John Paul II in 2005. The analysis covered the Top 5,000 print and electronic media sites, but excluded blogs and social media since they did not have a significant presence throughout the entire period of measurement.
“The death of Michael Jackson, and the media frenzy surrounding of its aftermath and his funeral, has moved Michael Jackson to the forefront of coverage of similar prominent deaths over the last dozen years,” said Paul JJ Payack, president and chief word analyst of GLM. Other prominent passings include those of Pope John Paul II, Ronald Reagan, Princess Diana and Mother Teresa. “The strength (and depth) of the global media coverage only adds to his already significant legacy and shows no sign of abetting.”
When measured in terms total web presence, Jackson outdistances Ronald Reagan, at No. 2, by more a factor of 10.
The results follow:
- Michael Jackson, died in 2009
- Ronald Reagan, died in 2004
- Pope John Paul II, died in 2005
- Princess Diana, died in 1997
- Mother Teresa, died in 1997

.
Jackson Joins yet another Hall of Fame
Michael Jackson Death No. 2 Internet Story of 21st Century
Internet No. 2 (to Obama’s Election); Mainstream Media Ranking No.9
Austin, TX June 29, 2009 (MetaNewswire) – The death of Michael Jackson, the entertainment icon, is now one of the top stories of the 21st century, according to a analysis released by the Global Language Monitor (www.LanguageMonitor.com). In the 72 hours after his death, Jackson jumped to the No. 9 spot for the global print and electronic media. For Internet, blogs and social media, Jackson jumped to the No.2, only trailing the election of Barack Obama to the presidency of the United States. The results showed the growing disparity between the mainstream global media, and what is playing out for news on the Internet, and beyond.
The citations for Michael Jackson in the Mainstream Media numbered in the thousands; his citations on the Internet, and beyond numbered in the millions. The analysis tracked news stories within the first seventy-two hours after the event. The events include in descending order of Internet citations include: The Obama election, the death of Michael Jackson, the Iraq War, the Beijing Olympics, the Financial Tsunami, Hurricane Katrina, the death of Pope John Paul II, the 9/11 Terrorist Attacks and the Asian Tsunami.
Citations for the election of Barack Obama are five times greater than that of No. 2, Michael Jackson. In turn, the death of Michael Jackson is cited more than double than those for the beginning of the Iraq War in 2003.
“The death of Michael Jackson has resulted in a global media event of the first order” said Paul JJ Payack, president and chief word analyst of GLM. “The fact that he has broken into the top media events of the 21st century is a testament to the global impact of the man and his music.”
.

.
Linguists Fret as the World Celebrates Global English
.
- Lexicography 2.0: The Chambers Reference Editor’s blog
- Having Gained its Millionth Word, English Marches On (July 20)
- English is the Word Millionaire (20 Minuten) June 22
- Simon Winchester: ”On the Joys of our truly Global Language” — London Telegraph
- Word Nerd from ABC Nightline (Video)
- BBC News ‘Today’ Show, English Reaches Million Word Milestone (Audio)
- English Passes a Million Words — La Stampa
- GLM’s Answers Frequently Asked Questions about the Million Word March
- The Words in the Mental Cupboard (BBC Magazine)
- English Acquires its One Millionth Word (The Times)
- Ars Technica
- Computerworld
- Christian Science Monitor
There are 10,000 other stories hailing the arrival of the 1,000,000th word from Abu Dhabi, and Tehran, to Beijing, to Sydney, to Chicago and Sri Lanka.
‘Millionth English word’ declared
A US web monitoring firm has declared the millionth English word to be Web 2.0, a term for the latest generation of web products and services.
Matt Frei reports on English’s unique linguistic evolution and then spoke to Global Language Monitor’s Paul Payack who helped find this millionth English word.
SEE ALSO
- The million words milestone(06.26)
- Millionth word milestone reached(05.26)



.jpg)





































