Continuing Story Lines

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Nine of 15 Brands Associated with Rio 2016 not Top Olympic Sponsors

New Brand Affiliation Index (BAI) Rankings for RIO 2016 Games

Bridgestone makes a remarkable debut as a Top Sponsor

Nike, though only an Official Supplier, has Clout of Top Sponsor

February 27, 2015 Austin, Texas — Top Olympic Sponsors Coca-Cola, Bridgestone, McDonald’s and GE lead the Marketing Race for the RIO Summer Games according to a new analysis of by the Global Language Monitor (GLM).  Among Non-Affiliated Marketers (NAM), the leaders include IBM Global Services, Siemens and Pepsi —  with Starbucks and Red Bull firmly in the mix. Nike, though only an Official Supplier, scored squarely in the midst of the Top Partners.   GLM used its proprietary Brand Affiliation Index (BAI)  to determine these rankings in the “RIO Olympics 2016 Marketing Outlook,” now ready to order.  Overall, nine of the top fifteen positions were held by Non-Top Partners, though three of the top five positions were held by Top Sponsors.

Among the surprises for the Top Sponsors were a remarkable debut by Bridgestone, currently besting all Top Sponsors save Coke, a strong showing for Nike,  and disappointing showings for Samsung and Panasonic.

RioTop Sponsors 18 months out


The report is an on-going longitudinal study stretching back to London and forward to Tokyo 2020.  GLM’s BAI tracks how often brand names were linked to the Olympics in global print and electronic media and social networks.

“The importance of these early numbers cannot be underestimated, since they have been found to be strong indicators of actual performance during the Games, themselves,” said Paul JJ Payack, President and Chief world Analyst of the Global Language Monitor.  “In fact, the early numbers show an intense battle for position already being waged between the Official Olympic Sponsors and the Non-affiliated Marketers, also called Ambush Marketers or Ambushers.”

The ‘fully loaded’ cost of a Top  Olympic partnership totals as much as $1 billion over the course of each four-year Olympiad.

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:  Coca-Cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin.  Currently GLM is tracking some eleven  Non-affiliated Marketers competing against the Top Sponsors:  IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Unilever, and Subway, among others.

GLM tracks all three tiers of Olympic sponsorships and their non-affiliated competitors.

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology.  Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

Product Availability:  Immediately

Price: $399 (before March 15, 2015); $499 (After March 15, 2015)
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Issue Dates: March 2015, August 2015, February 2016, Week before RIO Summer Olympics, Week One Report, Week Two Report, RIO Summer Olympics 2016 Wrap

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email, or visit

The Heart ♥ Emoji (for love) is Top Word, Pope Francis topped by Ebola as Top Name, “Hands Up, No Shoot” is Top Phrase

Pope Francis Topped by Ebola for Top Name of 2014 (see below)

“Hands Up, No Shoot” is the Top Phrase of the Year of 2014 (see below)


Emoji Hearts and Smily face

Documenting the year 2014 through English-language word usage

Global Language Monitor’s 15th Annual Survey of Global English

 AUSTIN, Texas,  December 2014  — The Emoji  ideograph for Heart (and Love)  is the Top Word for 2014 according to the 15th Annual survey of the English language by the the Global Language Monitor.  The Heart and Love emoji, emoticon, and variations thereof appear billions of times a day around the world — across languages and cultures.  This is the first time an ideograph has captured Word of the Year honors.
The GLM Word, Phrase, and Names of the Year lists are intended to provide a history of each year since 2000 through English-language word usage.

” Each emoji represents an emotion, expression, or state of mind, or a person, place or thing, so much so, that we see the birth of the AlphaBorg or AlphaBit.” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.

NY Times Logo Large
Click here for an Emoji Test Yourself

“The English Language is now undergoing a remarkable transformation unlike any in its 1400 year history —  its system of writing, the Alphabet, is gaining characters at amazing rate.  These character are ideographs or pictographs that are called emoji and emoticons.   There are about a thousand emoji characters now officially recognized by Unicode Consortium, the official keepers of coding that forms the basis of the Internet.  They regularly review new suggestions with the next 37 or so being finalized for June 2015.  Then the new emoji can be embedded in any number of devices for any number of languages.

“The AlphaBIT now includes letters, numbers, the diacritical marks that compose emoticons, as well as clever electronic solutions that provide real-time access to more than hundreds of emoji.”

GLM’s top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.

Example of Emoji Keyboard

The figure below shows an Emoji keyboard for Apple.  When you select the Emoji keyboard, you will see a new key on the bottom row, which looks like an stylized globe.


You click this key to access a number of emoji ideographic menus for differing classes of  emoji.  In this way the key doesn’t present a single letter, number, or diacritical mark but rather access to hundreds or thousands of emoji.

The following figures show the Top 7 Emojis on a specialized Twitter feed for 24 hours back in June 2014.  Fourteen of the Top 100 were heart-based.

Top 7 Emoji with Numbers

At last count there are now some 722 characters, with another 250 being made available during the next year, and 37 more due for approval in June 2015.

The Top Words of 2014 follow.

Rank / Word / Comments

  1. The Heart ♥ Emoji (for love) —  The Heart ♥ Emoji (for love) is the Top Word of 2014.  Each emoji represents an emotion, expression, or state of mind, or a person, place or thing.
  2. Hashtag  — The re-invented pound-sign becomes evermore powerful.
  3. Vape  — Smoking an electronic or e-cigarette, shorthand for vaporize, or vaping.  Vapers are banned from indoor vaping in New York and other locales.
  4. Blood Moon — Four total eclipses of the moon in eighteen-month span.  Some Christians see it as the presaging a “lunar apocalypse”.
  5. Nano — From Greek for dwarf, small; now 1 billionth of a meter, and any number of words surrounding nano technology.
  6. Photo Bomb — Breaking into a ‘pre-arranged” photograph without authorization resulting in often humorous outcomes.  
  7. Caliphate — Literally, a land ruled by an Islamic Caliph typically governed under Sharia Law.
  8. (White) privilege — The alleged advantages of having lighter colored skin in a diverse society.
  9. Bae — Term of endearment for one’s object of desire.
  10. “Bash” Tag — Using a hashtag to undermine your frenemies.
  11. Transparency —  That state of government openness that is apparently unachievable in the Western World.
  12. Sustainable — The Jimmy Carter of words; keeps getting stronger since it was WOTY  in 2006.
  13. Clickbait — A link  you just have to click on, though its more of a paid-for bait-and-switch.
  14. Quindecennial  —  Fifteen year anniversary; 2014 is the quindecinnal of the 21st century.
  15. Comet — Comet 67p has a visitor from the Rosetta Spacecraft.
OK is most understood word in the world, again.  See more.

The Top Phrases of 2014

Rank / Phrase / Comment

  1. Hands Up, Don’t Shoot — Demonstrators’ continued chant after shooting of unarmed suspect in Ferguson, Missouri.
  2. Cosmic Inflation — The explosive growth of the Universe from virtually nothing.  OK, there was something nowadays called the Singularity, sized about a billionth of a billionth of an inch.  More evidence emerges that the Big Bang is settled science.
  3. Global Warming — The past is prologue here. 15,000 years ago New York City was buried under 5,000 meters of ice.
  4. Climate Change – Add ‘anthropogenic’ warming to this fact:  the existence of  the Bering Land Bridge 20,000 years ago suggests that the Oceans were some 100 meters lower than today. (That’s about a football field.)
  5. War on Women — In the Islamic state, women and young girls (10 and older) are stolen and then sold into sexual slavery or forced into involuntary marriages. And this after watching the beheading of their husbands, sons and brothers.
  6. All Time High — Many see this all-too-prevalent description of many world markets as more of a warning that a cause for celebration.
  7. Rogue nukes — Sources state that Iran can now assemble a bomb in two weeks.  This is going from hypothetical to reality.  (If true, International Inspection Effort:  Fail.)
  8. Near-Earth Asteroid —  Admittedly more of a space rock than an asteroid but it did create significant property damage as well as injuries before crashing into a Russian lake.
  9. Big Data  — No 1 on the current High Tech Buzzword list, ushering in a global transformation in how data is processed, analyzed, and transformed into solutions.
  10. Polar Vector — An unusually long-lived Polar Outbreak plunging deep in the Southern territories.


The Top Names of 2014 

Rank /Name / Comments

  1. Ebola — The Ebola Virus Disease (EVD) is a highly contagious, often fatal, hemorrhagic  disease.  The current outbreak started in West Africa earlier this year and has claimed some 5,000 lives as of this writing.
  2. Pope Francis —  The most highly cited name, again.  The  former Jorge Mario Bergoglio, the 266th Pope of the Catholic Church, born December 17, 1936 in Buenos Aires.
  3. World War One — A conflict from the early 20th century that many historians are beginning to understand as incomplete.
  4. Médecins Sans Frontières — Doctors Without Borders, is a Nobel Peace Prize winning NGO founded in 1971.  Heroically, involved in current Ebola epidemic.
  5. MH370 — Malaysia Airlines Flight 370 that disappeared on Saturday, 8 March 2014, while flying from Kuala Lumpur to Beijing, with 239 passengers and crew.
  6. FIFA World Cup —  Better known simply as the World Cup, in 2014 won by Germany over Argentina (and heavily favored Brasil).
  7. Ice Bucket Challenge —  A popular charity-based fund-raising activity to generate funds for ALS.  The stunt involves pouring buckets of water and ice over the heads of the participants.
  8. Crimea — Reminder to Mr. Putin and the history-conscious (and poetically inclined):  The Charge of the Light Brigade did not end well.
  9. The Mid-terms — The US national election held during non-Presidential election years, hence the name, Mid-term.
  10. NSA — The National Security Agency of the US collects intelligence through clandestine means of both foreign and (to the surprise of many) domestic sources.
  11. Prince George of Cambridge.  5a.  HRH Georgie — Nickname of Prince George of Cambridge, son of ‘Wills and Kate.”  Watch this space as a ‘sister?’ enters the family.
  12. Malala Yousafzai  — Two years ago named co-name of the Year by GLM,  this year the co-winner of the Nobel Peace Prize.The Pakistani girl shot by terrorists for promoting the right to education for  girls.
  13. Xi Jinping — “Steady as she goes,” as his term proceeds as China’s paramount leader. 
  14. President Obama – ‘Hope and Change’ retreats even  further into history as Obama’s second term troubles mount.
  15. Sochi Olympics — The XXII Olympic Winter Games that took place 7 to 23 February 2014, in Sochi, Russia.

Methodology:  GLM’s Word of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  To qualify for these lists, the words, names, and phrases must meet three criteria:  1)  found globally, 2) have a minimum of 25,000 citations, and 3) have the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular professional or social group or geography.  The goal is to find the word usage that will endure the test of time.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media (not limited to the English-language-based media), as well as new social media sources as they emerge.
The Top Words, Phrases, and Names since the Turn of the Century 

Top Words: No. 1  ‘404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps


Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya


Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

Top Word: Chad
Top Phrase:
Top Name: W (Dubya)

About the Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture.  GLM  analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.  The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.
For more information, call 1.512.815.8836, email, or visit

30 – 30 – 30

The Various Global Language Monitor Word of the Year Schedules

GLM Words of the Year Schedules

No. 1, Words, Names and Phrases of 2014 will be announced during the US Thanksgiving Week, Tuesday November 25

No. 2, Top Business Buzzwords (50) will be announced in early December.

No.3, Top Words of the Quindecennial of the 21st century will be announced in mid-December.

No. 4, Top Words, One Hundred Years Hence & Map of the Re-federalized United States for 2114 A.D. later in December.

Words of the Year Already Announced:


Current Number of Words in the English Language is 1,027,770.5 (July 1, 2014 estimate)

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Answers to Unasked Questions From the Mid-Terms

Austin, Texas November 17, 2014 — Since the US Mid-Term Elections, the Global Language Monitor have compiled a list of the major global trends that were not specifically addressed by either party.

In 2014 to better understand these issues, GLM has structured these topics as “Answers to Unasked questions”.

US Mid-Term Election 2014 Map


“Since 2004, GLM has analyzed the top political buzzwords leading up the the Presidential- and Mid-term Elections,” said Paul JJ Payack, president and Chief Word Analyst for GLM. “This year we are highlighting the trends that were little addressed by either party.”

The Answers to Unasked Questions From the 2014 Mid-Terms follow.

Answer No. 1. In the Islamic state, women and young girls (10 and older) are stolen and then sold into sexual slavery or forced into involuntary marriages. And this after watching the beheading of their husbands, sons and brothers.

Question No. 1 How do you best describe a War on Women?

Answer No. 2. A horrific pandemic is raging in West Africa, threatening to escape to other countries and continents. The CDC estimates that it could reach a half million deaths or more — by January. The World Health Organization admits that it failed to see the outbreak for what it is.
As of Nov. 4th, WHO says there were 13,227 cases and 5,285 deaths. Doctors Without Borders warns if the number breaks 20,000, there will be little that can be done. The CDC believes the numbers of current cases should be doubled or tripled to between thirty and forty thousand as of now.

Question No. 2 Why are concerned citizens being ridiculed as panic-stricken and hysterical?

Answer No. 3 Since the first oil shock in 1973, the US has been in an upside down position regarding energy usage vs production. Estimates of harm done to individual consumers (and the economy at large) range up to a trillion dollars, or more. We re-tuned the entire economy, had wars, at least partially for oil, and spent billions in new exploration technologies. By some measures the US has finally regained the title of the World’s Top Energy producer. This has has all turned around in the last 18 months, yet few celebrate this remarkable achievement.

Question No. 3 The ‘Oil Crisis’ no longer serves a political purpose for either side. It’s much easier to argue over fracking, the Keystone pipeline and Global Warming.

Answer No. 4 According to the Purchasing Power Parity measurement of global economies, China has surpassed the US as the World’s largest economy earlier in 2014. (China will take another year of two of torrid economic growth to surpass the US employing the other scale, the Gross Domestic Product (GDP). This is a momentous occasion. The Last time this happened was in 1857 when the the United States surpassed the United Kingdom as the world’s economic leader. Though there are those who dispute this exact date, all agreee that is was a long, long time ago.

Question No. 4 An important, even world shaking, event occurred during this election cycle; can you name it?

Answer No. 5 The Great Recession (Or Global Economic Re-structuring). In 2008 the then-current administration never ceased to maintain that the country was not in a by-the-books definition of a recession (even though the global economy was in a freefall). This was because the economy did not yet hit two consecutive quarters of decline in GDP. Six years later we are in the opposite position with successive quarters of growth, but the citizens believe that something is wrong structurally with the economy, with wages stagnant, and millions dropping out of the workforce or taking part-time positions at greatly reduced salaries.

Question No. 5 Why do some economists think that we need a new way to measure economic expansions, contractions, underemployment, and the like.

Answer No. 6: US Industrial production is currently at ‘normal’ levels, normal for a post-Industrial Economy, that is. For the last fifty years industrial output has fallen as a percentage of the overall economy, an inexorable decline.

Question No. 6: When is the manufacturing side of the US economy ever coming back to normal levels?

Answer No. 7: 2114. At this writing, most of the current conflicts in the Middle East can, at least partially, trace their beginnings to World War One, currently commemorating its centennial in 2014, and its immediate aftermath. These conflicts are intransigent, and deeply rooted — another hundred years, say two or three more generations, is as good a guess as any.

Question No. 7: When will the conflicts in the Middle East be settled?

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What Exactly is Settled Science?

The ThoughtTopper Institute analyses the numbers behind the news.  

Phrase of the Day:  Settled Science

As thoughtful readers have learned since the launch of the Global Language Monitor in the fall of 2003, all objectivity in media is suspect, and for good reason.  The non-bias claimed on all sides of the political equation is itself, biased, since all media have come to see their particular viewpoint as objective and true, right and just, supported by the facts, scientific or otherwise, and agreed to by all learned people (who happen to agree to their particular beliefs).The fact that their audiences steadfastly agree with their positions, only serves to re-enforce their particular biases. “We all think so, so it must be true!”  (… and it is logically consistent, is a frequent addition.)

One of the most dangerous of these biases is the concept of ‘settled science’.
Science, by definition, can never be settled.

The Scientific Method has been adhered to since the Enlightenment.   It is composed of five or six steps

  1. Observation
  2. Hypothesis
  3. Experiment
  4. Record and analyze data
  5. Compare the results to the hypothesis.
  6. If necessary, either modify the hypothesis or the experiment

There is always more complete data to be found and always room for another test of the hypothesis, to ensure completeness.  

Another time-honored tradition, is the custom of employing Occam’s Razor in the decision-making process.   Occam’s Razor is stated in Latin as:  Entia non sunt multiplicanda praeter necessitatem” (‘Do not multiply things without necessity).  The principle is essential for model building because for a given set of data, there is always an infinite number of models explaining the data.

In other words if you have two choices 1) a snowball moves because invisible, alien drones take it and deliver it to its target, or 2) angular momentum — you must choose No. 2 because that is the simplest.

If there is any fact in science that cannot be debated, it’s Einstein’s Theory of Relativity.  Yet nonetheless, every year there are numerous well-publicized challenges to differing aspects of the Theory. How can this be if the Theory of Relativity is ‘settled’?

The answered is because this is part of the scientific method!

Lest this be seen as an argument against human-enhanced Global Warming, please allow me to point out that this is not the case.  We consider Global Warming as close to settled science you can get but not for the reasons you might think.

Settled Science is not a new term, in fact, its use stretches back some 150 years, although the settled science that it described  would seem a Hall of Infamy in the early 21st century.

Settled Science in late 1800s:

  • The division of Humankind into ‘races’ differentiated by alleged Intellectual Potential (or limitations), Color of Skin, Shape of the head, and Geographic Location.
  • Segregation of women and girls from higher education.  Alleged reasons:  women’s brains could not deal with rigorous thinking — and men would become physically and psychologically unhinged in their presence.  
  • Excluding women from voting for much the same issues.

Settled Science in early 1900s:

  • Space flight is not possible because there is nothing in space for an engine to push against.
  • Since space cannot be empty, there needs to be a substance and name it ether.
  • The Universe cannot be infinite, so we live in an  ‘island universe’ that we call the Milky Way.  

Settled Science later in the 20th century

  • There are so many safeguards built into nuclear power plants that the odds of an accident are 50,000,000,000 to 1.
  • A ‘population bomb’ would wipe out millions or billion of humans before the end of the century.
  • An impending Ice Age would settle upon Northern climes before the end of the century with great death and destruction in its wake.
  • Being gay or lesbian was classified as abnormal and a psychiatric condition by the experts in the field.

Settled Science early in the 21th century

  • That nothing can exceed the speed of light was a given until it was recently ‘proven’ that the Inflationary Stage of the first moments of the Big Bang expanded thousands or millions of light-years in less than a millionth of a second.

With Occam’s Razor in mind we must come to the conclusion that ‘settled science’ is a term that often contradicts the Scientific Method, itself and,therefore, must be used with great caution.

Phrase of the Day:  Global Warming / Climate Change

Ebola-tracker Global Survey: No Hysteria but Plenty of Fear (and Concern)

This is one of a series; for the entire series go here:

Definition of Hysteria and Panic

Little evidence of ‘hysteria,’ ‘hysterical thinking,’ or ‘panic’

October 27, 2014,  Austin, TEXAS — In a TrendTopper MediaBuzz analysis of top global print and electronic media the Global Language Monitor (GLM) has found little evidence of ‘hysteria,’ ‘hysterical thinking,’ or ‘panic’ but an overabundance of the words ‘fear’ and ‘concern’.  The survey was completed on October 21, 2014

“Since President Obama issued his warning on ‘hysteria and hysterical thinking’, the media have taken up the cry, yet there is little evidence of any such reactions actually occurring.” said Paul JJ Payack, President and Chief of GLM. “However, we are seeing a very large uptick in references to ‘fear’ and ‘concern’ — and for good reason since nearly every projection on the course of the epidemic by the World Health Organization, the CDC, and the Administration have proven false.  The American people are seeing a large disparity between what they are being told — and what they see with their own eyes”.

The top findings of the TrendTopper MediaBuzz Study:

  • Neither the words hysteria nor panic were much in evidence during GLM’s 10-day study — except in the media that were cautioning against succumbing to them.
  • The New York Times and Washington Post each mentioned hysteria nearly ten times more than the Dallas Morning News, which sat at the epicenter of the Ebola Outbreak.

Read more

WHO: “No evidence that the epidemic is being brought under control…”

This is one of a series; for the entire series go here:


Update: Dallas Healthcare Worker Following Full CDC-recommended Procedures Tests Positive for Ebola….

Who Logo

October 12, 2014 (Updated) Global Language Monitor’s Ebola Tracker, a Language and Logic (LAL) assessment the various announcements, updates and projections issued by the World Health Organization (WHO), the CDC, and the UN focuses on the WHO: Ebola Response Roadmap Situation Report issued on 8 October 2014.

Key Points of the WHO Update:

  1. The past week has seen a continuation of recent trends.
  2. The situation in West Africa continues to deteriorate.
  3. Widespread and persistent transmission of EVD continues.
  4. The reported fall in the number of new cases in Liberia over the past three weeks is unlikely to be genuine.
  5. Troubling, is the deterioration in the ability of overwhelmed responders to record accurate epidemiological data.
  6. There is no evidence that the EVD epidemic is being brought under control.

Read more

Flashback: Malala Yousafzai Named Internet’s Top Name for 2012 …

Malala Yousafzai won the Top Internet Name award in 2012
Malala Yousafzai won GLM’s Top Internet Name award in 2012

Read about it here.

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and here.


or here.


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Ebola-Tracker: Many Targets and Deadlines Announced by WHO, UN, and CDC Pass Without Comment

This is one of a series; for the entire series go here:


“A medical blitzkrieg across national boundaries”

Ebola-Tracker: Many Targets and Deadlines Announced by WHO and CDC Pass Without Comment

October 2, 2014  Global Language Monitor’s Ebola Tracker, a Language and Logic (LAL) assessment the various announcements, updates and projections issued by the World Health Organization (WHO), the CDC, and the UN are passing without comment.

“The fact that the targets and deadlines are passing is as much a cause for alarm as the fact of EVD spreading in a medical blitzkrieg across national boundaries,” said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor. “In particular, the comments from the the various agencies about their confidence level of halting, containing, and/or controlling the epidemic appear to be losing credibility.”

Key Dates:

April 1: Medical charity Medecins Sans Frontieres (MSF) warns the epidemic’s spread is “unprecedented.” But a World Health Organization (WHO) spokesman calls it “relatively small still.”

Read more

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